PROJECT REPORT ON INDUSTRY ORIENTATION (FMCG,INSURANCE & TELECOM SECTOR)

Page 61

Marketing strategies of BSNL Marketing vision of the BSNL has to be based on overall mission and vision of the organization. The mission of BSNL is i.

To provide world class State-of-art technology telecom services on demand at affordable price.

ii. To provide world class telecom develop country's economy.

infrastructure

to

And the vision of BSNL is i. To become the largest telecom Service Provider in Southeast Asia. In dynamic environment anything permanent is “CHANGE�. So we must revise and review so that focus is never lost. Marketing Objective

61


Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.