A study on customer relationship management strategies in ITES industry

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The Indian KPO sector is estimated to become a US$ 10 billion industry by 2012, from the current size of US$4 billion.

India is fast becoming a hot destination for outsourced e-publishing work. As per a Confederation of Indian Industry (CII) report, the industry is growing at an annual rate of 35 per cent and India's outsourcing opportunities in the value-added and core services will help make the publishing BPOindustry worth US$ 1.46 billion by 2010.

As per a CRISIL study, engineering services outsourcing (ESO) is poised to be the next big opportunity in the Indian outsourcing services industry. The ESOsector is likely to grow at a compounded rate of 26 per cent and post revenues aggregating around US$7.5 billion by 2012.

Deals The cross-border merger and acquisition (M&A) involving Indian IT and IT-enabled companies increased by nearly 12 per cent between January 1 and December 15, 2008 to US$ 3.22 billion (in 98 deals) compared with US$ 2.88 billion (in 159 deals) in 2007. The average deal size in 2008 increased to US$32.86 million (as compared to US$ 18.15 million), according to Grant Thornton India. Some recent deals include: •

Essar Group's business process outsourcing and technology arm, Aegis Ltd, has acquired CCN Group PTY Ltd, a South Africa-based BPO firm, for around US$30 million.

Nasdaq-listed EXL Service has acquired the operations of European logistics provider Schneider Logistics in the Czech Republic. Analysts peg the transaction value at about US$3million to US$5million.

Infosys BPO, the BPOarm of Infosys Technologies, has secured a five-year contract with T-Mobile UK. Infosys BPOhas been engaged by T-Mobile UK to support several core processes for their finance directorate which cover customer finance, commercial finance and accounting (F&A), and procurement operations.

Growth


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