Existing Associations & Initiatives: More recently, in addition to various Govt. Organizations, we are now also targeting the Central/ State Public Sector Undertakings (PSUs) for providing various Banking and Cash Management Services through our Regional Desks/ Zonal Desks – Govt. Business. Since these PSUs (Central PSU/ State PSU) have linkages to some or the other Central Govt. Ministry/ Department or State Govt. Department, we are making a strong effort to develop our relationship with these PSUs by leveraging our Authorized RBI Agency Bank status and the existing relationships under Govt. Business with these Central Govt. Ministries/ Departments and State Govt. Departments. Strategy for F.Y. 2008-09: With the experience gained and the capabilities developed for Govt. & PSU segment towards providing various banking services through relationship-based approach and the significant success in terms of Zero-Cost Funds and Fee Income, it has been decided to continue with the same relationship-based approach for the Govt. & PSU segment in the ensuing year 2008-09 also, however, with a greater focus. Accordingly, a liability driven relationship-based approach will be followed in the Bank for Govt. & PSU Segment during 2008-09 so as to bring in incremental business to the Bank and also to meet the competition. The business development will be done through relationship building and offering comprehensive banking solution under Business Banking Department as part of Corporate Banking, as being followed in the Peer Banks where a single Business Group takes care of the requirements and manages the relationship. Therefore, under the above approach, the Govt. Business Group will be responsible for relationship management with the clients in this segment and offering comprehensive transaction banking solutions (viz.
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