REVIEW OF LITERATURE
Mr.Madhu T, made a study on ‘ULIPs hold edge over mutual funds’.The findings shows that distributors would push unit linked insurance plans (ULIPs) to earn better commission . ULIPs offer attractive frontend commissions to agents. However, independent financial advisors believe that though there is a possibility of some distributors favoring ULIPs in the short term, the new directive would be beneficial for both the industry and investors in the long run.(Mr.Madhu T, The Economic Times,June2009).
Karunya School of Management, Coimbatore 48