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Advisor in Communication

www.sangallimc.it


agency Sangalli M&C provides strategic advice to support the marketing and communications business activities.

With over 10 years of experience, we attain efficiency and effectiveness in the development of strategic plans through careful analysis and customer relationship management actions, providing our customers high professionalism, creativity and operations locally and internationally.

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advisory We offer our customers consulting services for the design and implementation of marketing and communication campaigns at 360 degrees.

The expertise gained in different market sectors – B2b, B2c and B2g – allows us to develop modular strategies to suit any corporate communication and external relations needs.

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values Strategies, innovation and development Knowledge, skills and competences Pragmatism, efficiency and synergy

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areas We operate in the following business areas:

Communication strategies

Media relations

Monitoring, through proprietary control management procedures

Organization of events

Design & creativity

Management and operational consulting

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Analysis and market research

Customer satisfaction measuring

Support to the sales network


methodology Performance and results are the outcome of a proven methodology: 

Meeting for the acquisition of information

Identifying objectives and recipients of the communication

Research and Documentation

Company audit

Formulation

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of the contents of the communication

Identification of strategies and tools appropriate to the goals

Elaboration of communication plan and its implementation

Operational management and direction of developments

Verification of achievements

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ROI Sangalli M&C offers the ROI evaluation as a standard service included in the media relations long term activity (6-12 months). The ROI can be calculated in several ways. Our agency prefers to match 2 standard systems:

 Quantitative: • adv value vs pr investement • no. of contacts generated vs pr investment (cost of contact)  Qualitative: • visibility of key messages • qualitative analysis of the clippings and final rating of the articles

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network Sangalli M & C is part of FIRST-PR, the first international network of independent PR agencies with specific expertise in information technology.

AWARDS The agency was awarded the "Best Performing European PR agency 2009" for communication and promotion of the brand Kaspersky Lab.

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integrated services

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know-how MEDIA RELATIONS Press Office Copy writing Reputation management Press trip Media training Media planning Media monitoring

WEB COMMUNICATION Digital PR Social media strategy CMS Blogging

PRODUCT PLACEMENT Product testing & Demo Opinion Leader

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INTERNAL COMMUNICATION Envisioning and Engagement Planning Newsletter/ e-newsletters Corporate Intranet CRM

EVENTS Creative concept Logistics Project management Sponsorships

DESIGN Advertising Website design Logos Branding Marketing materials


alternative marketing In addition to traditional communication services, we develop for our customers non-conventional communication projects such as:

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Guerrilla marketing

Ambient marketing

Street marketing

Viral marketing

Buzz marketing

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social media On line reputation management

facebook q u o r a

twitter

klout

peerindex Page

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linkedIn

flickr


contacts Sangalli Marketing & Communications srl Via Morimondo 26 - 20143 Milano Tel +39 02 89056404 Fax +39 02 89056974 www.sangallimc.it info@sangallimc.it How to reach us: Bus line no. 95 - Piazza Ohm stop Tram line no. 2 - Via Ludovico il Moro stop (former area Richard Ginori)

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references


Overview Sangalli M&C