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Vetforce Experience Brainstorm 0

Agenda 5 minutes

Goal: Establish a theme for Vetforce that aligns with the Salesforce and Trailhead brands, while connecting to veterans through a supportive and comprehensive experience. 1. User Mindsets 2. Overview of Salesforce and Trailhead Brands 3. Journey Map Concept 4. Brainstorm session How might we? - Sharing Ideas + Affinity Clusters - Vote 6. Next Steps

1

User Mindsets 5 minutes

2

Brands 5 minutes

Salesforce / Trailhead Brand Trailhead: the place where a trail begins Brand voice, characters, trailblazers “A brand is a company’s most important asset. By consistently delivering an attitude that is future- focused and pioneering, we have created a personality. We act the way people expect us to, which has made them feel connected to us. It goes beyond logic. It’s an emotional attachment, and that’s an asset that cannot be stolen by any competitor.” Marc Benioff, Behind the Cloud

Values — Trust, Growth, Innovation, and Equality defines the brand and are foundational to everything we do.

3

Journey Map 5 minutes

4

5

Brainstorm

Next steps

15 minutes

How might we align with the Trailhead brand, while connecting to veterans through a supportive and comprehensive experience? - Go for quantity - Wild / weird / wacky ideas encouraged! - Feel free to build on each other's ideas

- Goal completed - PDF - Next Meeting: Onboarding Experience Review Community

5 minutes + 5 minutes People can learn from others without meeting them IRL

Qualitative Aspects Provides lots of career pathways

Community engagement

Multiple on ramps and off-ramps. Perhaps a way to pause.

Road forks and ever-changi ng priorities

Disarming They shoul d feel they can drop the guard and feel safe

Help is around the corner

Sense of community

Set goals and achieve them publicly

Motivation Makes spouses feel welcome, not secondary

Following a trail to learn and then leaving a trail behind for others to follow

relatable & authentic/ should feel like a military community

Add statistic on pass/fail rates for different user groups

Is not confused with a nonprofit or private university targeting vets

Sense of belonging

One stop shop for all info

Encouraging at every step

Lift while climbing

Unintimidating while addressing this is hard work

Understandin g it's okay to fail

Encouraging

Engaging and Interactive

interactive

Clear - what should I do next?

Does the thinking for me

Built in system to reward successes

Feels user friendly

Ease of use / immediate gratification of request

Feels Salesforcy and like Trailhead

FUN and Easy

Should know that this is their journey

5 minutes

Themes Trail fork (career changes)

Back to school

Level up rewards

Level Up! (video game style)

Leaderboard

Climbing (career ladder/ rungs)

Learning Fountain

Vetforce Masters Program

Ranks

Rock Climbing Ruck march grapling, bouldering Using all the parallels

Library or quiet space

Mike & Oregon Garret's Trail Excellent Adventure

Night shift

Pokemon

Journey to $100K

Relay Space Universe of badges and creatures of trails

Surfer ohana - the cool Hawaiin kid

Beach/Hawaii

The Hare and The Tortoise Trail Guide (like what Trailhead is already doing)

Ohana Family groups / tribes/ community

Sharing Ideas + Affinity clusters 15 minutes

Find common themes. Everyone will get a chance to read out their stickies one at a time explaining what it means to them. Help each other clarify by asking questions. If you have a similar idea to one on the board, add your sticky nearby and share briefly how you see it as similar. Show relationships between groups with arrows. OBSERVE EXISTING GROUPS:

LABEL GROUPS:

SHOW RELATIONSHIPS BETWEEN GROUPS:

If a group is larger than 5 notes, consider breaking it into 2 or more smaller groups. When groups are too big, they are usually hiding some valuable insights.

If someone notices a potential label for a group, feel free to add it with a yellow note:

When you have your groups formed and labelled, you can add more value to the artifact by explicitly showing and labelling the connections between the groups:

I TRUST THE DEVICE IS SECURE

OBSERVATION

OBSERVATION

OBSERVATION

Will be taken everywhere

OBSERVATION

OBSERVATION

OBSERVATION

OBSERVATION

OBSERVATION

OBSERVATION

OBSERVATION OBSERVATION

OBSERVATION

OBSERVATION

OBSERVATION

OBSERVATION

OBSERVATION

OBSERVATION

OBSERVATION

Fingerprint ID

Could be locked to desk.

Knows if it's not you picking it up.

Looks like it's worth $$$

Fingerprint ID

Could be locked to desk.

Knows if it's not you picking it up.

THE DEVICE IS SECURE THE DEVICE IS PORTABLE

Looks like it's worth $$$

Fingerprint ID

OBSERVATION

Maybe ePaper display - light and power efficient

Knows if it's not you picking it up.

Solar-assist, less battery weight

OBSERVATION

Could be locked to desk.

OBSERVATION

OBSERVATION

Ultralight materials

Looks like it's worth $$$

OBSERVATION OBSERVATION

In this example, notice that "I TRUST THE DEVICE IS SECURE"  is more helpful than "SECURITY" as a label. As you go, you may find a label no longer works. You should feel free to update it to keep it relevant and on point.

Builds Trust

THE INTERFACE IS CLEAN AND SIMPLE

DYNAMIC VOICE SYNTHESIS

Easy to use under any condition Personalized Icons

Hard to hear in crowd?

Relationship

Title

Vote 5 minutes - Group Voting: Everyone gets 3 votes - Final Vote

Goal: Establish a theme for Vetforce that aligns with the Salesforce and Trailhead brands, while connecting to veterans through a supportive and comprehensive experience.

Title

Vetforce Experience Collab Mural  
Vetforce Experience Collab Mural  
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