WE KNOW YOUR HOME IS YOUR MOST VALUABLE ASSET...
NO TWO PROPERTIES ARE ALIKE
Together We Will Create A Marketing Plan As Distinctive As Your Home. I wish to thank you for placing your trust in me to help you through the process of selling your home. There are 4 key areas that we will be focused upon. First, we will establish the best price to market your home to maximize its value. Next I will create the most effective marketing campaign to attract as many potential purchasers as possible! Then I will make sure the offer and acceptance are structured to your benefit in order to best achieve your goals. Lastly I will manage the negotiations and transactional process to ensure they go smoothly until closing. Additionally, you will see very quickly you are dealing with a sales executive and organization that understands the market and how to best service your needs, while achieving your real estate goals. I welcome the opportunity to serve you, and look forward to working with you during the marketing process. If you have any questions donâ€™t hesitate to contact me.
A PEDIGREE LIKE NO OTHER
Introducing Berkshire Hathaway HomeServices
By utilizing the strength and valuable resources of one of the world’s most respected brands, we bring operational excellence and innovation as a compelling value for our customers. With a clear vision as one of the most highly valued real estate companies in the market, our powerful network of brands exemplify the reputation of Berkshire Hathaway — among Fortune’s 2016 most admired companies.
“BERKSHIRE HATHAWAY IS BUILT TO BE FOREVER... IT’S TRUE OF ALL THE BUSINESSES WE OWN.”
A member of the over 200 billion-dollar Berkshire Hathaway Family, one of the most stable companies in the world employing — WARREN BUFFETT, CHAIRMAN AND over 300,000 people globally among its family of companies. CEO OF BERKSHIRE HATHAWAY Berkshire Hathaway HomeServices operates in nine countries; the U.S. under Berkshire Hathaway HomeServices, Prudential Real Estate and Real Living; Canada under the leading Real Estate Companies, Royal LePage and the luxury Via Capitale, as well as Brazil, U.K., France, Singapore, China and India. It is the only company with such reach, reputation and resources in the Real Estate Industry.
BACKED BY LEGENDARY STRENGTH
Berkshire Hathaway HomeServices Arizona, California and Nevada Properties
2014, 2013, 2012, Report
Our Company made the 2012, 2013 and 2014 Inc. 500 list of the fastest-growing privately owned companies in America.
Our Company is honored to have more top teams/agents than any other real estate company in the nation.
Our Company is the fastest growing real estate company in NV and AZ and the 3rd fastest growing company in the nation.
Our Company sold more listings at a higher value than any other real estate company in the Valley.
Gross Income as of 2016
Total Transactions as of 2016
2,400 Agents & Counting
Offices in 3 States
Our Company ranked #4 in the Berkshire Hathaway HomeServices Nationwide Network.
World Wide Berkshire Hathaway HomeServices International network of firms
Consistently rated as one of the most productive companies in the nation
Highest average sales price locally and nationwide
“A HOME IS ONE OF THE MOST IMPORTANT ASSETS YOU WILL EVER BUY.” — WARREN BUFFETT, CHAIRMAN AND CEO OF BERKSHIRE HATHAWAY
LOCAL, NATIONAL AND INTERNATIONAL Real Estate Without Boundaries
42,000 SALES EXECUTIVES
1,200 OFFICES IN 47 STATES
BILLION IN SALES VOLUME
n 199,356 n $3.5
BILLION IN MORTGAGE VOLUME
EXPOSURE CREATES DEMAND. DEMAND DRIVES VALUE.
AGGRESSIVE MULTI-MEDIA EXPOSURE
Anyone can find a buyer for your home. The challenge is to create the kind of demand for your property that attracts more buyers and gets you the best outcome. That requires a careful mix of strategies, including:
• • • •
Intensive local and national networking Aggressive print exposure Expansive online exposure Custom direct mail advertising and marketing materials Your agent will draw on these strategies to create a custom property marketing plan designed to get you optimum results.
Local Print Advertising
Local newspapers and weekly or monthly publications are a major source of buyer leads. It is extremely important to be listed in these publications. Your home will be featured in the exclusive Berkshire Hathaway HomeServices California Properties section of the local community newspapers.
YOUR HOME MAY BE IN CALIFORNIA. YOUR BUYER MAY NOT.
Our agents know what speaks to potential buyers â€” and how to create a custom marketing plan for your property that captures their interest.
These publications have both print and digital distribution to reach the maximum number of potential buyer.
A sophisticated multimedia approach features a mix of Internet and print marketing including online home tours, elegant custom websites and impressive full-color marketing pieces.
When working with a Berkshire Hathaway HomeServices California Properties sales professional, your properties will receive special attention in publications like The Wall Street Journal, Robb Report, Exceptional Properties, Prestige and more.
To find your buyers, we advertise your property in many local, national and international publications.
ALWAYS KNOW WHO’S LOOKING AT YOUR PROPERTY
Communication And Information At Your Fingertips
The SASM Listing Presentation Reports demonstrate precisely the type of Web activity your property has experienced on BerkshireHathawayhs.com and all the other websites in our network, such as: • How many registered buyers requested to be notified the minute a property like yours becomes available through the Multiple Listing Service (MLS) • How many registered buyers are monitoring other listings in your general area • How many times yesterday, last week, and last month your property was presented on search results to prospective buyers
Daily or Weekly Emails: You will receive daily or weekly activity emails detailing activity in the neighborhood with new and existing competing listings, including new photos and price or status changes. The email includes information itemizing online buyers’ interest level and search behavior specific to your listing. This includes how many times your property was: - Included in search results - Viewed in the one property-per-page view - Saved in a prospective buyer’s online portfolio
OF HOME BUYERS USE THE INTERNET WHEN SEARCHING FOR A HOME.
INCREASED EXPOSURE FOR YOUR LISTING
Berkshire Hathaway HomeServices
Syndicates to Over 1,000+ Websites
We Put The Largest Real Estate Audience In The U.S. To Work For You With Zillow’s Broker Pro
Zillow reaches more than 156 MILLION users each month. That’s a Year Over Year growth of 66% and ranks #1 in the U.S. for buyer searches!
Comprehensive marketing solution across Zillow Network – Zillow.com, Zillow Mobile, Yahoo Homes, Hotpads.com, Frontdoor.com and Google Now.
Capitalize on the country’s largest mobile real estate platform: 72% of visits come from a mobile device. On weekends, it’s nearly 80%
Source: Zillow Internal, 2016
Get more listings exposure with Zillow and Trulia
Market your listing to the largest real
Our partnership provides exclusive branding on our listings and increased visibility for our agents across Zillow and Trulia, helping build trust with home shoppers while maximizing exposure to sell listings faster and at estate audience anywhere online. the best price.
156M visitors each month1 72% of all home buyers shopping on a mobile device2 60% of visitors are planning to buy or sell a home in the next 12 months3 Google Analytics & Omniture, Q1 2016 2comScore Media Metrix, March 2016 3Zillow Group tracking survey, Q1 2016
Zillow Zillow Group powers the home search search for for websites websites that thatreach reachmillions millions of of visitors, visitors, giving giving your evenexposure more exposure to shoppers, home shoppers, including international listingslistings even more to home including international buyers:buyers:
Harness The Power Of Trulia’s Broker Pro
Trulia is a major part of a successful agent’s online marketing strategy. Why? More than 24 million* unique home buyers, sellers and renters come to Trulia each month to get the inside scoop on real estate. Trulia’s intuitive, top-rated mobile apps drive 31% of Trulia’s weekend traffic from home buyers searching for properties on their mobile devices. Trulia has a unique, unduplicated audience that can’t be found anywhere else.
• • • •
68% are not on other real estate sites 62% are buyers who will buy a home in the next six months** 41% are 1st time homebuyers 42% are pre-qualified for a mortgage
*Omniture, June 2016
**ComScore Plan Metrix Key Measures
ONLINE HOME SEARCH
BHHSCAPROPERTY.COM & MOBILE APP BHHSCAproperty.com is a sophisticated real estate destination that offers maximum exposure for listings and delivers highly detailed property information to prospective buyers. Berkshire Hathaway Home Services mobile app allows you to view property information in real time, and at your convenience- anytime and anywhere.
ON THE ROAD WITH CALIFORNIA PROPERTIES MOBILE Text Information Available 24/7
Buyers can get full details on your home with the tap of a button on their phone. They can save your home as a favorite, or make an appointment! Available in the iTunes and Google Play stores, buyers can continue their mobile searches and even share your property information with a friend. QR Codes allow a quick way for Buyers with smart photos to access information about your property. Berkshire Hathaway HomeServices California Properties QR code platform is another way to allow buyers with smartphones to have 24/7 access to information and photos of your property. This code can be placed on all marketing materials for your home.
CREATING BUZZ AROUND YOUR HOME
We Put Social Media To Work For You
Social media has changed the way real estate is sold today. Your broker will use exceptional networking skills to get the word out and create a buzz around your property. While websites and advertising are undeniably essential in marketing luxury real estate, today a broker must demonstrate exceptional networking skills using broker-to-broker marketing, which includes a strong social media component.
THE PERFECT INTERNATIONAL PARTNER
We Know Where Buyers Spend Their Time On And Offline
The Wall Street Journal is an internationally trusted publication delivering crucial world news, insightful editorial and business analysis. Winner of 35 Pulitzer Prize Awards it is considered the pinnacle of journalism. The Wall Street Journals digital and print publications reaches across geographic and language barriers to bring your property to powerful, influential and targeted affluent audience through out the world. Our luxury listings have access to the pages of Mansion, the dedicated luxury real estate section of the Wall Street Journal and all luxury listings are placed on Mansion Global. Dedicated to luxury real estate, the Mansion and MansionGlobal.com cover the international real estate market with authoritative and intriguing journalism, educating prospective buyers and whetting their appetite for exclusive estates.
THE WORLD IS YOUR AUDIENCE We Sell Your Home To The World
Berkshire Hathaway HomeServices has an aggressive strategy for attracting international home buyers to our listings. By distributing your listing information, along with photographs, to a wide array of premier consumer websites around the world, we make sure that we maximize every opportunity to attract qualified buyers. Our listings appear across a network of over 70 publishers, including the leading real estate websites in the U.K., China, and Russia. DID YOU KNOW? • The total international market is estimated at $102.6 billion • International home sales in the U.S. reached their highest level in recent years • Foreign buyers purchased 214,885 residential properties, an approximately three percent increase from 208,947 in the previous 12-month period
Source: The National Association of REALTORS ® 2016 Profile of International Home Buying Activity
SOCIAL NETWORKING MOBILE MESSAGING
#1 Chinese International Property Portal
DID YOU KNOW?
China has more internet users than any other country. High-net-worth Chinese say internet is their preferred source of information.
have an iphone
are online every day
73% have an ipad
90 million Chinese search for property each month.
Sources: Hurun Report "The Chinese Millionaire Wealth Report 2012"; Hurun Report "The Chinese Millionaire Wealth Report 2013" ; Hurun Report "The Chinese Luxury Traveller 2014"
WE ARE YOUR NORTH AMERICAN & GLOBAL LEADERS
ONE MORE REASON WE ARE HOME TO SOME OF THE MOST PRODUCTIVE SALES EXECUTIVES IN THE VALLEY WITH A HIGHER AVERAGE SALES PRICE
Berkshire Hathaway Inc. is a worldwide holding company headquartered in Omaha, Neb. Its chairman and CEO is Warren Buffett, often referred to as the Oracle of Omaha and who, according to Time magazine’s 2012 ranking, is among the world’s most influential people. Warren Buffett became Chairman of Berkshire Hathaway in 1969. The Berkshire Hathaway approach is to acquire companies with great brands, great products and strong leadership. In March 2000, Berkshire Hathaway became the majority owner of Berkshire Hathaway Energy Company. Berkshire Hathaway Energy Company acquired a majority interest in HomeServices of America in 1998. Berkshire Hathaway employs nearly 300,000 people and owns more than 55 companies, including GEICO, Fruit of the Loom, Dairy Oueen, Helzberg Diamonds, Benjamin Moore Paints, NetJets®, Burlington Northern, See’s Candies, Berkshire Hathaway Energy Company and HomeServices of America. Berkshire Hathaway HomeServices has a network of over 42,000 sales executives in 47 states and partnered with our relocation associates have moved thousands of family’s both in the US and around the globe. Our key relationships and contacts internationally allow us to provide a higher level of relocation service then any of our competitors. A level of expertise you would expect with a global name such as Berkshire Hathaway.
PHOTOGRAPHY AND VIDEO THAT IGNITES THE IMAGINATION
Our Company understands what motivates buyers. We work as a team with you to better understand the special attributes of your property that will most appeal to buyers in particular lifestyle demographics. A stunning visual presentation is a key element of persuasive online and print marketing no matter what price range your property falls into. A professional presentation is key.
KEY MARKET FACTORS
The First Impressions Are The Most Important
How long does it take to sell a home? There is no easy answer but we know that there are significant factors that will affect your final price and time on market. We Can Control: • Price • Condition of your home • Terms offered
TIMING YOUR HOME SALE
We Can’t Control: • Location • Competition • Market Conditions
Asking Price in Relationship to Fair Market Value
% of Prospective Purchasers Who will look at Property
Fair Market Value
There are 4 major factors in selling your home: Price | Marketing | Terms | Effective Transaction Management Because pricing is one of the most important factors affecting your sale, it is critical to be positioned correctly when you first come on the market.
WHERE BUYERS COME FROM The Home Buying And Selling Process From Start To Finish
THE CHARITABLE FOUNDATION Agent Community Outreach
At Berkshire Hathaway HomeServices California Properties, we are part of our community. We sell real estate, but our goal is to be good neighbors and strengthen our community. Berkshire Hathaway HomeServices contributes to several charities and organizations throughout the year through the Americana Charitable Foundation. Funds are raised through a variety of fund-raising events, company contributions and Sales Executives who donate on every closed transaction in Arizona, California and Nevada markets. For a list of our beneficiaries, visit foundation.bhhscalifornia.com.
2017 BHH Affiliates, LLC. An independently owned and operated franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.ÂŽ Equal Housing Opportunity.