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THE TRAVELING SALESMAN


The Travelling Salesman The travelling salesman appeared late in the 19th century in Europe and in the United States. The early itinerant peddler carried his goods on his back or on his horse, working his way from a port city through the hinterlands. With the coming of the railway and the assurance given to sellers by new credit-reporting systems, salespeople with their sample cases moved across the land. Persuasive skill was less important in those days of unsatisfied demand, and orders were readily forthcoming. By 1900, however, with the increasing supply of manufactured goods, buyers became more discriminating in their purchases. Greater attention was given to training the sales force and to providing buyer incentives. The growth of industrialization and urban living led to the development of merchandising as a major business Endeavour. The use of sales promotion practices has experienced steady growth in the 20th century.


READ THE TEXT AND ANSWER THE FOLLOWING QUESTIONS.

1. When did the traveling salesman appear?

2. Where did the traveling salesman appear?

3. What can you mention about persuasive in that year?

4. What did happen in 1900?

5. What was greater attention?

6. What did happen in 20th century?


KEY 7. When did the traveling salesman appear? The travelling salesman appeared late in the 19th century 8. Where did the traveling salesman appear? The travelling salesman appeared in Europe and in the United States 9. What can you mention about persuasive in that year?

Persuasive skill was less important in those days of unsatisfied demand, and orders were readily forthcoming.

10. What did happen in 1900? By 1900, however, with the increasing supply of manufactured goods, buyers became more discriminating in their purchases

11. What was greater attention?

Greater attention was given to training the sales force and to providing buyer incentives

12. What did happen in 20th century?

The use of sales promotion practices has experienced steady growth in the 20th century.

the traveling salesman  

in this article people can know when and where the salesman started and what were the conditions in that year

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