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GLOSSARY OF MARKETING

Tatiana Sandrit Cuello Díaz Faculty of Humanities ESCUELA COLOMBIANA DE CARRERAS INDUSTRIALES-(ECCI) University.

Student enrolled in the program Modern Languages with emphasis Business Administration – Escuela Colombiana de Carreras Industriales-(ECCI) University.


Ability to purchase: Are goods and services that individuals through salaries and wages paid. Advertising campaign: Is that group of ideas or creations that are made in order to sell a product or service. Analysis: An analysis is the act of separating the parts of an item to study the nature, function and meaning. Autonomy: The condition or quality of being autonomous; independence. Barter: Is the exchange of goods and services for other goods and services without using money to complete the transaction. Bid: Is the amount of goods or services that producers are willing to offer themselves to potential consumers of the same. Competition: Is the rivalry among sellers trying to achieve such goals as increasing profits, market share, and sales volume by varying the elements of the marketing mix: price, product, distribution, and promotion. Contraband: Illegal trade of goods without paying customs duties. Creation: Is called to that production of something starting from nothing. Currency: The money in use in a particular country. Customer: Is the recipient of a good, service, product, or idea, obtained from a seller, vendor, or supplier for a monetary or other valuable consideration. Demand: Is the quantity and quality of goods and services that can be purchased at different prices proposed by a consumer market or more. Desire: It consists of specific satisfiers craving to satisfy deep needs. Human desires are many and constantly being shaped and reshaped by social forces and institutions. Dinamize: To make more active, productive, or the like; energize. Distribution: Is the process of making a product or service available for use or consumption by a consumer or business user, using direct means, or using indirect means with intermediaries. Establishment: The people who have most of the power within government or society or in a particular business or activity. Exchange: Is reciprocally acted of changing something that can occur between various people, organizations or nations. Falsification: Imitation or copy that you want to pass off as authentic.


Financial institutions: Are financial market intermediaries. Financing: Is the contribution of money required to realize a project or activity. Households and families: A household includes all the people who occupy a housing unit. Market: Is one of the many varieties of systems, institutions, procedures, social relations and infrastructures whereby parties engage in exchange. Monopoly: Is when a producer or seller is the only one that exploits a good or a service, which gives it great power and gives you a privileged position. Monopsony: Is when there is a buyer and many sellers (when there is a single buyer of an input). Necessity: The need for something, or something that is needed. Oligopoly: Is a type of market in which it is dominated by a very small number of sellers. Oligopsony: It is the situation that occurs in a market where few buyers are facing a large number of sellers. Perfect competition: A market in which there are many companies offering the same product, so that none of them have influence on the price. Positioning: The place of the product in the minds of customers in relation to competitive products. Potential user: Person which by its nature or position has a relatively high probability of purchasing a product or service. Prestige: Is a word commonly used to describe reputation, fame or the laurels of a person or institution. Price: Is the value of the product in the market. Private companies: Is a business company owned either by non-governmental organizations or by a relatively small number of shareholders or company members which does not offer or trade its company stock (shares) to the general public on the stock market exchanges. Product: It's all tangible or intangible elements that the company produces/develops to bid in the market. Profitability: Is the ability of something to generate sufficient profits or earnings. Promotion: These are all activities that are performed to spread the product's existence, persuasive purposes, and encourage purchase.


Public administration: Is concerned with the implementation of government policy, and is an academic discipline that studies this implementation and prepares civil servants for working in the public service. Rate of value: Maximum or minimum price at which, by order of authority, may sell a commodity. Real user: Is that which has already been sold anything before and still drawing him with offers, news. Rest of world: Is general everyone. Sale: Is the action and effect to sell (transfer ownership of something to someone else after paying an agreed price). Sale price: Is the monetary value that is assigned to something for the transfer of ownership of something to another person upon payment of the agreed price. Self-sufficiency: (also called self-containment) is the state of not requiring any aid, support, or interaction, for survival; it is therefore a type of personal or collective autonomy. Service: Is an economic activity that involves time-based performance looking to get or give value for money, time and effort without involving the transfer of property. Square: It refers to the distribution channel used to bring the product to the target audience. Storage: Action and result of placing or putting things in a store. Tendency: Tilt or natural disposition toward a person has a certain thing. Thought: The act of thinking about something to form ideas and opinions, or an idea or opinion produced by thinking. Trade: To socio-economic activity involving an exchange of some materials that are free in the market for buying and selling goods and services, whether for use, for resale or processing. Transportation: Is the movement that a person, object, animal or natural phenomenon can be done from one place to another.

Glossary- Tatiana Cuello  
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