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b-guided> by Sandra Kristbjarnard.

Tuesday, May 3, 2011

A lifestyle magazine / guide In Spanish and English 5 separate sections; • b-ing • b-wear • b-served • b-seen • b-guided (architecture / art / design / fashion / food / music / night life) Published in four cities; Barcelona, Valencia, Madrid and Bilbao

introduction> Tuesday, May 3, 2011

New consumer trends; • Facebook / Twitter / Youtube / MySpace / Foursquare / Tumblr / LinkedIn More people reachable online and through technology; • Mobile and ipads applications

trends> Tuesday, May 3, 2011


• •

A contemporary lifestyle magazine and city guide Both in English and Spanish; reaches more people such as tourists and foreigners living in the cities Weaknesses

Still Web 1.0 behind the competitors using Web 2.0

SWOT> Tuesday, May 3, 2011


• Web 2.0 ; Social media / Wikis /RSS / Blogs • Mobile and ipad applications Threats

Too many other magazines out there, even free or in a blog form that have been longer out there; already have big group of readers online

SWOT> Tuesday, May 3, 2011

Cosmopolitans. Man and Women of all ages that love traveling, cities and cultures and night life.

Foreigners living in Spain and want to be up to date what’s happening. Tuesday, May 3, 2011

Tourists that travel to one of the cities for vacations; big group because of the bilingual.

target >

b-guided website now> Tuesday, May 3, 2011

b-guided Facebook page> Tuesday, May 3, 2011

Link Facebook to

• Get more traffic to the Facebook page and vice versa

• Get more “likes” on the Facebook page • Communicate with other users through videos / news / links etc. for international awareness

• Social media manager

web 2.0> Tuesday, May 3, 2011

Create Twitter account and link it with

make a Twitter strategy with a

social media manager

tweet about magazine content /

interviews / new issues etc.

• • •

use twitter as a costumer service follow other people on twitter show values and transparency

web 2.0> Tuesday, May 3, 2011

Add RSS on the website

• very important as a marketing strategy

• reminding people of the magazine • send newsletters each month; - new issue - news - links to Facebook, twitter and website - contact information

• inform people and show values

web 2.0> Tuesday, May 3, 2011

b-guided website after> Tuesday, May 3, 2011

Mobile application;

of the guide

available through iPad application;

• •

of the whole magazine available through Tuesday, May 3, 2011

web 2.0>

Always keep the content fresh and up to date Keep the audiences interested Get people involved by asking for feedback Listen to consumers and their needs

conclusion> Tuesday, May 3, 2011

b-guided as Web 2.0  
b-guided as Web 2.0  

A presentation changing b-guided website to Web 2.0