site Google. This is a very cost efficient way of reaching our customers. Also, we plan on creating a print ad campaign focusing on metropolitan areas and the areas around college campuses. We also plan to locate restaurants in those areas. Using media research in Canada, we plan on pinpointing the times and channels those in are target market are most likely to watch television (the primary assumption would be around lunch time and after 9pm) and launching a television ad campaign to reach consumers.