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THE FIRST DISRUPTORS IN THE FURNITURE INDUSTRY TURN THIRTY. ICONIC LUXURY HOME FURNISHINGS BRAND MITCHELL GOLD + BOB WILLIAMS CELEBRATES 30 YEARS OF DESIGN AND INNOVATION

Thirty years ago, Mitchell Gold and Bob Williams set out to make the world a more comfortable place. With a shared belief that comfort has the power to change lives, they created a home furnishings brand unlike any other. Disruptors in the furniture industry long before it was fashionable, Mitchell and Bob broke barriers from the start. Not only were they introducing bold new designs, they were also offering lifetime warranties on products and delivering goods within 30 days. Throughout their 30 years in business together, Mitchell and Bob have never been afraid to push boundaries and take creative risks, especially in their ad campaigns. While some have been more risqué than others, many of the brand’s ads have helped shape opinions about equality, in addition to selling furniture.

Other ads featured the late great Lulu, Mitchell and Bob’s beloved bulldog mascot. Lulu was (and still is) the company’s muse, especially when it comes to designing family- and pet-friendly furnishings. Lulu’s memory is honored in other ways at the company’s factory and corporate headquarters in North Carolina. Employees can enjoy a healthy breakfast and lunch at Café Lulu, the on-site, chef-run cafeteria. And there’s Mitchell and Bob’s proudest accomplishment: Lulu’s Child Enrichment Center, a non-profit, 5-star daycare, which was the first of its kind in the furniture industry. Thirty years later, Mitchell and Bob are still shaking things up. While their signature modern style has evolved over the past three decades,, their iconic designs still reflect early aspirations to elevate entertaining and help others create a comfortable home.

With the Spring 2019 Collection, Mitchell and Bob introduce their anniversary line of Les Petite Seats. Chicly styled for cozy nooks or larger conversation areas, these versatile, small-scale accent chairs offer the brand’s trademark comfort in a compact footprint. Choose from in-stock options, or customize in 300-plus fabrics and leathers (including C.O.M). Experience Les Petite Seats and the new Spring Collection in comfort at one of 30-plus Signature Stores, or explore the entire collection at mgbwhome.com.

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Luxe Magazine May/June 2019 Chicago  

Luxe Magazine May/June 2019 Chicago