Conclusion Mobile With consumers increasingly opting to go for mobile devises over the PC, companies must now make sure that their websites are mobile optimized as mobile optimisation can be the difference between a good website and a poorly built website for mobile. Dynamic design and Personalisation The sites that are being analysed have no personalisation feature or dynamic design, this is due to the fact of the type of product they are marketing to the audience does not need this feature. Online Value Proposition All three website do not offer customization, cost reduction or choice, this seems to be normal as most sports drinks don’t offer certain service that they offer, furthermore the primarily objective is to inform the user about the product everything else is a bonus.
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