Issuu on Google+

SAN DIEGO POLO CLUB

2014 MEDIA KIT SAN DIEGO POLO CLUB • 14555 EL CAMINO REAL RANCHO SANTA FE, CA 92067 • SANDIEGOPOLO.COM


ABOUT

THE CLUB

Beautifully situated in one of the most exclusive and affluent communities in Southern California and bordering the Pacific Ocean, The San Diego Polo Club offers stunning views and a loyal polo community like no other. We warmly welcome over 25,000 visitors each year and with record breaking attendance, we have earned the reputation as "The Leading Polo Destination In All Of California."

THE MAGAZINE

The San Diego Polo Magazine is Coastal Southern California's ONLY luxury polo & lifestyle publication. 2014 will be our 28th year in print and with captivating articles, stunning photos, a fashion-forward style section, and tantalizing restaurant reviews; we are San Diego's guide to all things polo and luxury.

OUR AUDIENCE

We engage a unique and exclusive audience comprised of equine enthusiasts and dynamic professionals. These groups carry significant purchasing power and in many cases are not reached by any other local magazine. Our audience is like no other! They are loyal, chic and sophisticated readers who are proven purchasers of luxury goods.

RANCHO SANTA FE DEMOGRAPHICS AVERAGE AGE:

47

AVERAGE HOUSEHOLD INCOME:

$550,000

AVERAGE NET WORTH:

$4,680,000

OWN HOMES WORTH OVER $1 MILLION

64%

OWN MORE THAN ONE PROPERTY

53%

BACHELOR’S DEGREE OR HIGHER

92.9%

HOBBIES INCLUDE: TRAVEL, FITNESS, FINE DINING, EQUINE SPORTS, BOATING, LUXURY RETREATS, LOCAL ARTS & WINE TASTING.

2

San Diego Polo Media Kit 2014


MAGAZINE DISTRIBUTION INCLUDES IN-ROOM DISTRIBUTION AT LOCAL HOTELS & DIRECT MAILING TO AFFLUENT HOMES 4,000 Copies

3,000 Copies

1,000 Copies

1,000 Copies

1,000 Copies

Polo Events:

Direct Mail: Mailed to residents in Rancho Santa Fe, Del Mar and La Jolla, California.

Target Market Delivery: Distributed at visitor centers, equine facilities, private clubs, golf courses, hotels & retail shops.

Advertising Clientele: Hand delivered to all advertising clientele for their respective clients, associates and colleagues.

In-Room Distribution:

Distributed at all Sunday Polo tournaments, social gatherings, and corporate events.

Magazines distributed in the rooms and lobby at local luxury hotels.

A DIGITAL COPY IS AVAILABLE YEAR-ROUND ON OUR WEBSITE & SOCIAL MEDIA PLATFORMS

TOP REASONS TO ADVERTISE WITH THE SAN DIEGO POLO MAGAZINE San Diego Polo Magazine puts your brand in the homes and businesses of one of the wealthiest cities in the nation, Rancho Santa Fe.

Brand Integration: All advertisers receive a Business Membership which includes: preferred parking VIP Parking & Seating (full-page advertisers only), banner advertisement, product placement at events, social media inclusion, and PA announcements.

Exclusive vendor space to showcase your product, company or brand.  We reserve this opportunity exclusively for our sponsors & advertisers.

Social Media Inclusion: With the most aggressive social media campaign of any polo club in the country, we can help boost your presence on various networking platforms. Visit us at Facebook.com/SanDiegoPoloClub

SOCIAL MEDIA

With over 9,600 Facebook fans, we regularly post updates, fun facts, event information, weekly giveaways, business recommendations and more! Work with our team to boost your business’ social media presence.

Twitter is the best place to discover, create or share ideas. With over 3,700 followers, we connect with our partners, post news, announce promotions, and engage our fans. We’d love to include you in our tweets.

We can highlight your business through our Wordpress Blog and Direct Email Marketing campaign, which reaches over 7,000 subscribers. Our blog receives approximately 250 hits per day. San Diego Polo Media Kit 2014

3


PRODUCTION REQUIREMENTS SPACE RESERVATION APRIL 25 • ARTWORK DUE MAY 2 All ads must be in “print/press ready” PDF at 350dpi at 100% with all fonts and images imbedded. File must be sent as PDF. Color is to be CMYK.

Full Page Trim: 8.375”w x 10.5”h (add .25” for bleed) 2 Page Spread: 16.75”w x 10.5”h (add .25” for bleed) Half Page: 7.875”w x 4.875”h Quarter Page: 3.812”w x 4.875”h Contact Lindsey Chronert at 760-815-7754 or lindsey@sandiegopolo.com for more details or to inquire about ad design.

MAGAZINE RATES Back Cover Full Page Half Page Quarter Page

$5,000 $2,400 $1,500 $900

Inside Covers Inside Front Page Restaurant Editorial First 20 Pages

$3,500 $3,500 $600 Add 15%

CONTACT US

Vanessa Shapiro, Advertising Director 760-815-2772 or Vanessa@SanDiegoPolo.com Lindsey Chronert, Art Director 760-815-7754 or Lindsey@SanDiegoPolo.com


SDPC Media Kit 2014