Page 1

Service Design A design response to the work/life balance challenges of freelance creative professionals

SANA RAO

TASH WONG

TOM HARMAN

BARBARA DEWILDE


hypothesis Sleep deprivation has a negative impact on productivity and thus the independent worker's bottom line.


research methods

9 6

INTERVIEWS CULTURAL PROBES


Personas

Meet the freelancers

1

2

3

4

5

6

Seasoned Pro

Newly committed

Happy (struggling) Musician

The Juggler

Midnight Train

Can’t Say ‘No’

Recent graduate working three jobs.

Working a full-time job while freelancing in the field of passion.

Newly working in the field. Working full-time and freelancing on top.

Working in the industry for over 25 years and freelancing for 5 years.

Working in the industry for over 10 years, free-lancing for 2 years.

Working in the industry for over 5 years, but struggling to make ends meet.


research findings

The Happiness Index

Self-awareness Resources

% of work you love

Health

Self-control

Social Life

Work/Life Split

Productivity

Designated sleep/work


well being

Seasoned Pro

Self-awareness Resources

% of work you love

Health

Self-control

Social Life

Work/Life Split

Productivity

Designated sleep/work


well being

Seasoned Pro VS Midnight Train

Self-awareness Resources

% of work you love

Health

Self-control

Social Life

Work/Life Split

Productivity

Designated sleep/work


ecosystem


Hunt Statement: Explore the various factors that impact the productivity and well-being of freelance creative professionals


“

With my free time, I make exercise a priority over social life. My wife and I don’t even have a space in our apartment dedicated to socializing. We have work spaces, creative spaces, and a place to sleep.


“

I’ve never missed a deadline. One time, I worked all night to deliver a job for a Japanese client and when I woke up I realized that I had slept through my alarm and missed my flight for our family vacation.


INSIGHT 1

Social/Personal Life Freelance creatives rarely let work related stress negatively impact deadlines and productivity, but they do let it negatively impact their personal lives.


INSIGHT 2

Awareness People who are more self-aware make the most efficient use of their time. They differentiate productivity types (creative vs procedural). They know what they need to be happy.


“

I have known for a while that I work better in the morning and I'm better to do meetings in the afternoon.


INSIGHT 3

commitment Freelancers who are fully committed to their work are happier


I wouldn’t do anything else. It’s my dream job, but it brings barely any money currently. The struggle is trying to balance that with doing what I love.


the need: Even the most independent people need to socialize as a means of growing professionally and personally


existing services

+

Listening Feedback Advice Emotional Support

PARTNERS

-

Lack Professional Expertise Experience Not Objective


existing services

+

Listening Feedback Advice Emotional Support

+

Professional Expertise Variety Large Number of Contacts

PARTNERS

-

Lack Professional Expertise Experience Not Objective

NETWORKING

-

Intimidating, Overwhelming, Impersonal


existing services

+

Listening Feedback Advice Emotional Support

+

Professional Expertise Variety Large Number of Contacts

+

Professional Expertise Variety Large Numbers of contacts intimate

PARTNERS

-

Lack Professional Expertise Experience Not Objective

NETWORKING

-

Intimidating, Overwhelming, Impersonal

CLUBS

-

Exclusive, Expensive, High Barrier to entry


the rumble


introducing...


Dinner Calling A Conversation can change everything


Dinner Calling A Conversation can change everything

Dinner Calling provides access to curated dinner parties that get you out of the house and into a good restaurant to have quality conversations with people as ambitious as you.

50 Conversations had 65 Contacts made 70 Inspirations found I have an invite

I Want to apply


successful conversations A key element to a successful Dinner Calling event is to first define what successful means


successful conversations A key element to a successful Dinner Calling event is to first define what successful means

1. Quality vs. Quantity


successful conversations A key element to a successful Dinner Calling event is to first define what successful means

1.

2.

Quality vs. Quantity

Conversation vs. “Working the Room”


successful conversations A key element to a successful Dinner Calling event is to first define what successful means

1.

2.

3.

Quality vs. Quantity

Conversation vs. “Working the Room�

Being a good contact as well as meeting a new Contact


Dinnerservice Calling SERVICE BLUEPRINT Dinner Calling blueprint User

FrontStage

BackStage

Discover Dinner Calling

Website

initiate restaurant relationaship - Reserve tables - Create menus

Restaurant

Add Profile Information

Profile

Process profile - Review contents - Schedule interview

Share information - Energy - Skills - Career Trajectory

Curator conducts phone interview

Submit dinner preferences -- Schedule Schedule -- Dietary Dietary preferences preferences -- Dis/similar Dis/similar

Dinner PrefERENCES

Curator selects large group for each date and time

Add Add to to personal personal calendar calendar

Attend Attend dinner dinner

Dinner Invitation

EMAIL: EMAIL: Dinner Dinner confirmatIon confirmatIon

Provide Provide menu menuwith with conversational conversational prompts prompts

Dinner Curation

Provide Providefeedback feedback

Receives Receivesfeedback feedback

Reflect Reflecton on information, information, update updateprofile profile

Feedback Feedbackform form

Participant Participant feedback feedbackpage page

Profile Profile

Process Processand and collate collatefeedback feedback

Restaurant Restaurant feedback feedbackpage page

-- Dinner Dinner partners partners -- Restaurant Restaurant -- Dinner Dinner Calling Calling

Curator Curator selects selects groups groups of of 44 - Send email to group - Confirm table - Pay for dinner

Confirm Reservation

provide prix fixe menu

Signup

Opportunity to express preferences in dinner partners

Provide Provide dinner dinner and and environment environment

Dinner

Feedback

Reflection


signup User

FrontStage

BackStage

Dinner Calling SERVICE BLUEPRINT

Discover Dinner Calling

Website

initiate restaurant relationaship - Reserve tables - Create menus

Restaurant

Add Profile Information

Profile

Process profile - Review contents - Schedule interview

Share information - Energy - Skills - Career Trajectory

Curator conducts phone interview

Submit dinner preferences - Schedule - Dietary preferences - Dis/similar

Dinner PrefERENCES

Curator selects large group for each date and time

Add to personal calendar

Attend dinner

Dinner Invitation

EMAIL: Dinner confirmatIon

Provide menu with conversational prompts

Dinner Curation

Provide feedback

Receives feedback

Reflect on information, update profile

Feedback form

Participant feedback page

Profile

Process and collate feedback

Restaurant feedback page

- Dinner partners - Restaurant - Dinner Calling

Curator selects groups of 4 - Send email to group - Confirm table - Pay for dinner

Confirm Reservation

provide prix fixe menu

Signup

Opportunity to express preferences in dinner partners

Provide dinner and environment

Dinner

Feedback

Reflection


Dinner Calling A Conversation can change everything

Dinner Calling provides access to curated dinner parties that get you out of the house and into a good restaurant to have quality conversations with people as ambitious as you.

50 Conversations had 65 Contacts made 70 Inspirations found I have an invite

I Want to apply


Dinner Calling A Conversation can change your perspective

0

Lately, I’ve been thinking about The effects of social media on crime prevention. ” Reshma Shaik Graphic Designer, Yoga teacher, Poet I am interested in great conversations. As a freelancer I miss regular interaction with like minded individuals.

Portfolio DINNERS ATTENDED

REVIEWS

LinkedIn Facebook Twitter

00

Vimeo

All rights reserved | 2012

4


Dinner Calling SERVICE BLUEPRINT dinner curation

User

FrontStage

BackStage

Discover Dinner Calling

Website

initiate restaurant relationaship - Reserve tables - Create menus

Restaurant

Add Profile Information

Profile

Process profile - Review contents - Schedule interview

Share information - Energy - Skills - Career Trajectory

Curator conducts phone interview

Submit dinner preferences - Schedule - Dietary preferences - Dis/similar

Dinner PrefERENCES

Curator selects large group for each date and time

Add to personal calendar

Attend dinner

Dinner Invitation

EMAIL: Dinner confirmatIon

Provide menu with conversational prompts

Dinner Curation

Provide feedback

Receives feedback

Reflect on information, update profile

Feedback form

Participant feedback page

Profile

Process and collate feedback

Restaurant feedback page

- Dinner partners - Restaurant - Dinner Calling

Curator selects groups of 4 - Send email to group - Confirm table - Pay for dinner

Confirm Reservation

provide prix fixe menu

Signup

Opportunity to express preferences in dinner partners

Provide dinner and environment

Dinner

Feedback

Reflection


reshmash@gmail.com

Dinner Calling Jan 2013 D

hello@dinnercalling.com to me

Dinner Calling

WHAT ARE THEY THINKING ABOUT?

A Conversation can change everything KRISTIN

Hello Reshma,

TONY

CARRIE

NATASHA

Gender stereotypes

We’re excited to invite you for dinner on Wednesday, 20 January 2013 at 8pm. Based on your dinner preferences and your profile, I’ve selected 8 matches for your next dinner. Please confirm your availability and let me know if you have any special requests. Cheers to great conversations! Emily Team Dinner Calling

community sports

Politics and youth

Gamification

ADEL

MIN

NICOLE

SWAPNIL

Design Management

Temporary networks

Curiosity in design

Feminist Typography

Input any special requests and conditions here

YES!

NO


Dinner Calling SERVICE BLUEPRINT dinner curation

User

FrontStage

BackStage

Discover Dinner Calling

Website

initiate restaurant relationaship - Reserve tables - Create menus

Restaurant

Add Profile Information

Profile

Process profile - Review contents - Schedule interview

Share information - Energy - Skills - Career Trajectory

Curator conducts phone interview

Submit dinner preferences - Schedule - Dietary preferences - Dis/similar

Dinner PrefERENCES

Curator selects large group for each date and time

Add to personal calendar

Attend dinner

Dinner Invitation

EMAIL: Dinner confirmatIon

Provide menu with conversational prompts

Dinner Curation

Provide feedback

Receives feedback

Reflect on information, update profile

Feedback form

Participant feedback page

Profile

Process and collate feedback

Restaurant feedback page

- Dinner partners - Restaurant - Dinner Calling

Curator selects groups of 4 - Send email to group - Confirm table - Pay for dinner

Confirm Reservation

provide prix fixe menu

Signup

Opportunity to express preferences in dinner partners

Provide dinner and environment

Dinner

Feedback

Reflection


Dinner Calling SERVICE BLUEPRINT dinner

User

FrontStage

BackStage

Discover Dinner Calling

Website

initiate restaurant relationaship - Reserve tables - Create menus

Restaurant

Add Profile Information

Profile

Process profile - Review contents - Schedule interview

Share information - Energy - Skills - Career Trajectory

Curator conducts phone interview

Submit dinner preferences - Schedule - Dietary preferences - Dis/similar

Dinner PrefERENCES

Curator selects large group for each date and time

Add to personal calendar

Attend dinner

Dinner Invitation

EMAIL: Dinner confirmatIon

Provide menu with conversational prompts

Dinner Curation

Provide feedback

Receives feedback

Reflect on information, update profile

Feedback form

Participant feedback page

Profile

Process and collate feedback

Restaurant feedback page

- Dinner partners - Restaurant - Dinner Calling

Curator selects groups of 4 - Send email to group - Confirm table - Pay for dinner

Confirm Reservation

provide prix fixe menu

Signup

Opportunity to express preferences in dinner partners

Provide dinner and environment

Dinner

Feedback

Reflection


g n i l l a C r e n Din g in h t y r e v e e g n a h c n a c A Conversation

u n e M


Dinne r Cal ling Prix Fi xe

APPETIZ

ERS

Red an d Gree n Oak L crumble ettuces d blue c heese, celery, toasted green a p pple, w hite bals umpkin seeds, amic dr Poache essing d Shrim p mizuna , fennel, grapefr preserv uit, ed lemo n, tarra gon dre ssing Maple Glazed Pork B frisée, c elly hives, r ed onio pickled n, mustard seed dr essing

DESSER

TS

Vanilla Bean C rème B rûlée, g inger tu Sour C ile ream P anna C reductio otta, sp n, maple iced cid sugar c er ookie Apple C in apple cin namon Sunda e, vanil namon la ice cr sorbet, praline e salted c crunch, aramel, am, apple ch ips

MAIN C

OURSE

S

Grilled Marina ted Ha blue ch n g er S eese po teak t ato pur broccoli ée, cha ni, sauc nterelle e ‘Diane s, ’ Calama retti Pa s golden cauliflow ta with Sauté e er flore aged Pa ts, Tenn d Chicken rmesan essee h , truffle am, cream s auce Seared Blacke n ed S a rock sh lmon rimp, b lack bea corn, be ns, broc ll peppe coli flor rs, spic ets, y tomat o-cumin sauce

CHOICE Tea Coffee Soda

OF

BEVERA

Red, W h Champa ite & Rose Win es gne Coc Beer ktails

When yo uw when yo ere 8, what did u grew u you wan p? Now w t to be h at do yo want to u be?

GES


Dinner Calling SERVICE BLUEPRINT

feedback

User

FrontStage

BackStage

Discover Dinner Calling

Website

initiate restaurant relationaship - Reserve tables - Create menus

Restaurant

Add Profile Information

Profile

Process profile - Review contents - Schedule interview

Share information - Energy - Skills - Career Trajectory

Curator conducts phone interview

Submit dinner preferences - Schedule - Dietary preferences - Dis/similar

Dinner PrefERENCES

Curator selects large group for each date and time

Add to personal calendar

Attend dinner

Dinner Invitation

EMAIL: Dinner confirmatIon

Provide menu with conversational prompts

Dinner Curation

Provide feedback

Receives feedback

Reflect on information, update profile

Feedback form

Participant feedback page

Profile

Process and collate feedback

Restaurant feedback page

- Dinner partners - Restaurant - Dinner Calling

Curator selects groups of 4 - Send email to group - Confirm table - Pay for dinner

Confirm Reservation

provide prix fixe menu

Signup

Opportunity to express preferences in dinner partners

Provide dinner and environment

Dinner

Feedback

Reflection


reshmash@gmail.com

Dinner Calling Jan 2013 D

hello@dinnercalling.com to me

Dinner Calling A Conversation can change everything Hi Reshma, I hope your dinner last night was equally inspiring for everyone at the table. In order to make your experience as constructive as possible, we would like you to provide feedback about how your dinner went and what you thought about each of the dinner guests. We’d appreciate your response by the end of the week. Please click here to go to the feedback page. Best, Emily Dinner Calling


Dinner Calling A Conversation can change your perspective

feedback OVERALL DINNER REVIEW I discovered one or more new ideas

Yes

No

I made one or more valuable contacts

Yes

No

I provided inspiration to someone else

Yes

No

DINNER GUESTS REVIEW

Feedback 1 of 3

Kristin Breivik >

GUESTS:

Tony Chu Tony was response

Designer & Developer

Kristin Breivik Min Seung You VENUE: Oriental thai

Great Conversationalist

However, he Didn’t listen

Really Interesting

Inspiring

response Dominated the lime-light

Would you have dinner with Tony again? DINNER NUMBER: 01

Helpful to my business

Had to be right

Was boring

Yes, Absolutely!

Any other comments for Tony?

Didn’t contribute much

No!

Any private comments to the curator?

All rights reserved | 2012


Dinner Calling SERVICE BLUEPRINT

reflection

User

FrontStage

BackStage

Discover Dinner Calling

Website

initiate restaurant relationaship - Reserve tables - Create menus

Restaurant

Add Profile Information

Profile

Process profile - Review contents - Schedule interview

Share information - Energy - Skills - Career Trajectory

Curator conducts phone interview

Submit dinner preferences - Schedule - Dietary preferences - Dis/similar

Dinner PrefERENCES

Curator selects large group for each date and time

Add to personal calendar

Attend dinner

Dinner Invitation

EMAIL: Dinner confirmatIon

Provide menu with conversational prompts

Dinner Curation

Provide feedback

Receives feedback

Reflect on information, update profile

Feedback form

Participant feedback page

Profile

Process and collate feedback

Restaurant feedback page

- Dinner partners - Restaurant - Dinner Calling

Curator selects groups of 4 - Send email to group - Confirm table - Pay for dinner

Confirm Reservation

provide prix fixe menu

Signup

Opportunity to express preferences in dinner partners

Provide dinner and environment

Dinner

Feedback

Reflection


reshmash@gmail.com

Dinner Calling Jan 2013 D

hello@dinnercalling.com to me

Dinner Calling

SUGGESTED LINKS

A Conversation can change everything Dear Beth,

IMPROV EVERYWHERE

Thank you for attending dinner on the 20th, unfortunately we will not be able to offer you membership to Dinner Calling at this time. As an organization built around open conversation we'd like to take this chance to give you some honest insights from your fellow dining guests:

CONVERSATION STATION

Overall the group found your ability to speak about your work impressive, but felt that your listening skills could be improved. Also, punctuality is highly valued at Dinner Calling events, and your tardiness without informing the group was not appreciated. Although we're not currently in a position to offer you a membership, we hope you learned something from the experience and wish you the best in continuing to proactively address your conversational skills.

ON TIME IN LIFE

If you have any questions please don’t hesitate to call us. Best, Emily Dinner Calling


Dinner Calling A Conversation can change your perspective

3

4 Lately, I’ve been thinking about the overlooked benefits of an effective conversation ” Reshma Shaik Graphic Designer, Yoga teacher, Poet I am interested in great conversations. As a freelancer I miss regular interaction with like minded individuals.

Portfolio DINNERS ATTENDED LinkedIn Facebook Twitter Vimeo

01

REVIEWS

We instantly hit it off! Having a common passion about the role of technology for social good was a big plus!

It was definitely a great conversation. Reshma’s energy was infectious. I’m sure everyone left being as inspired as me.

I have to say I was pretty oblivious about her subject matter. After the dinner I’m intrigued to learn more.

TONY CHU

KRISTIN B.

MIN SEUNG

Designer & developer

Designer & Biker

Automobile Engineer

All rights reserved | 2012


curator’s role Curators make up the core component of our service. Without their role, maintaining the quality of the Dinner Calling conversation would be incredibly difficult


The Role of the Curator EXPERT INTERVIEW

• Michelle Welsch • NY state Licensed Masters Social Worker • Clinical Psychology Background (Columbia)


The Role of the Curator INITIAL CURATOR PHONE CALL

• Motivational Interviewing • Cross checking • A deeper understanding of: Energy, Talent and Career trajectory


The Role of the Curator HIRING CURATORS

• Curator training program • Social, people people - great conversationalists • High Emotional IQ • Empathetic, Great Listeners • Recent humanities or psychology graduates


Dinner Calling Release roadmap

PHASE 1: NEW YORK CITY

PHASE 2: DOMESTIC CITIES

PHASE 3: INTERNATIONAL CITIES

WEBSITE

Initial build

Scale to support domestic cities

CURATOR TRAINING

Develop domestic training program

Develop international training programs

CURATOR HIRING

NYC

SF, Chicago, LA

London, Berlin, Shanghai

AWARENESS

Seeded invitations

User invites, Partner networking events (domestic)

Partner networking events (international)

MEMBERSHIP

By invitation - Freelancers only

By invitation and application - Freelancers only

Freelancers + Working Professionals

MEMBER EVENTS

Dinners

RESTAURANTS

Selected by service

Support international cities

Dinners and long-term member events

User recommended

Restaurants can apply


Dinner Calling A Conversation can change everything

Dinner Calling  

service design final presentation