San Antonio Magazine Septemeber 2021

Page 18

BIG GIVE

Giving Big

By the Numbers

Support area nonprofits with as little as $10 during the Big Give, Sept. 23 BY KATHLEEN PETTY

$30+ million has been raised for over 1,000 local nonprofits from more than 242,000 individual donations since 2014.

2020 Donor Profile 41 percent of donors were first-time Big Give participants 75 percent of donors were female, 22 percent were male and 3 percent declined to say

52.97 percent of donors were between the ages of 55 and 74

Through the Years 2014:

$2,095,606 raised from 21,909 donations 2015:

$4,334,561 raised from 39,394 donations 2016:

$4,302,417 raised from 40,400 donations

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Match Minutes Matter

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arts, homeless prevention and healthcare. Scott McAninch, CEO of the Nonprofit Council, which organizes the Big Give, says many nonprofits benefited from grants and relief funds during COVID-19 but that it’s individual donors who will help them continue providing services in the years to come. “Our goal is to keep these nonprofits as strong as we can in the one, two and three years after the pandemic when public and private support may start to be cut back and when the emergency relief won’t be there,” he says. “This is the funding that will help them achieve stability.”

Give to your favorite nonprofit during specific designated minutes and your donation will automatically double. Introduced in 2020, Big Give’s Match Minute program utilizes sponsor funds to match all gifts of $100 or less that are made during certain minutes on Sept. 23. At 9:15 a.m., for example, $10,000 is available from Schriver Carmona and Wave Healthcare. Every gift made to participating nonprofits during that minute will be matched until the $10,000 runs out. It’s not unusual for the match money to last only a dozen seconds, so give as soon as the clock turns. In 2020, Match Minutes brought in over $303,000 in donations from nearly 3,000 individuals and benefited 170 organizations.

2017:

$4,681,522 raised from 43,400 donations 2018:

$5,110,741 raised from 43,834 donations 2019:

$4,711,825 raised from 28,826 donations 2020:

$5,064,079 raised from 31,150 donations

GET INVOLVED

Big Give Midnight-11:59 p.m., Sept. 23 Online giving opens Sept. 16 Businesses can register to participate as a group through Sept. 10. Give at thebiggivesa.org

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rom mental health services to food insecurity and an increase in pets looking for permanent homes, the last year-plus has been one of exponential need in South Texas. That’s where the Big Give comes in. Now in its eighth year, the 24-hour online fundraising day returns Sept. 23 with the goal of raising support for over 400 nonprofits in San Antonio and 14 surrounding counties. To get involved, individuals can give $10 or more on their own or as part of a corporate team to nonprofits that support everything from pet rescue efforts and education to fine

SEPTEMBER 2021

8/5/21 10:39 AM


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