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Digital StrategY


Summary

Introduction to Digital Marketing AIESEC Benak Situation AIESEC Benak Brand Multi Channelling TIming Publications Power of Scheduling Frameworks Campaigns and projects planning Insights Inbound Marketing

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Digital Marketing Strategy | AIESEC Benak


Introduction Digital marketing is a broad term that refers to various and different promotional techniques, employed to reach customers via digital technologies. Digital marketing is embodied by an extended selection of services, products and brand marketing tactics, which mainly consist in using the Internet as a core promotional medium, in addition to mobile and traditional medias such as TV and radio. Digital marketing is also known as Internet marketing, but their actual processes differ as digital marketing is considered more targeted, measurable and interactive.

Why we should determine a Digital Marketing Strategy ? Digital Marketing strategy has many benefits for social entities’ brands, that are present in many channels and that develop ranges of products for their customers. In this section, we will be developing 6 benefits for setting a Digital Marketing Strategy for a brand.

Setting your objectives and your KPIs

From Social Media management to Content Marketing In the early period of social Medias including Facebook and Twitter, the early adopters found in these means of communication a several positive advantages such as: The collaborative and social side; The Return on Investment is very high since the brand does not spend a lot of money to attain or even outreach its expectations The visibility that the social media offer and their user-friendly interfaces

Identify your target and how they behave toward your digital presence Improve content’s quality Define your messages and maximize your ROI Analyze your insights and readjust your strategy Improve the team workflow

Despite of the numerous advantages that were offered by this non exhaustive list of the social Medias, they were misused and abused by the brands and marketers. The feeds became more like advertising panels than a space for sharing stories; the users became overloaded and spammed by brands which do not even connect with their audience their sole objective was to sell their products. This did not fall on deaf ears. Soon after, Facebook was the first to take actions in order to prevent the fact that the promotional publications took over more insightful publications from your real friends and family members ; 2012 signed the demise of pure promotional publications. The brands observed that their audience reach drastically dropped from 16% in Feb 2012 to a mere 6% in March 2014. That’s why nowadays social medias’ management is becoming obsolete and is leaving its place the Content Marketing. c

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Digital Marketing Strategy | AIESEC Benak


Introduction What is Content Marketing ? Content Marketing is creating and curating* custom content to create a connection between your brand and your audience (Potential or actual costumers) and being inclusive by giving them the possibility to be content contributor of your brand. How to implement Content Marketing ?

Content Marketing is done by using testimonials, pictures, sharing stories about your product, your team, or even interacting with your costumers. It will make your communication more personal and more authentic than simple and traditional publications/reactions on social Medias would.

How to set a Digital Marketing strategy ?

In this section we will go through the elements that you should take into consideration when setting a relevant Digital Marketing strategy. Your brand Your surrounding and target The brand manager

Your Brand

Your Target

Brand Manager

Brand Manager

Brand Before a brand begins to implement a Digital Marketing or any kind of marketing strategy, it should at first make an introspection about its brand identity in order to create a communication that serves one’s vision.

Target You should take into consideration the values, cultures, habits and behaviors your target has. Identifying these points will grant you the certitude that you will not post something not relevant, or that may hurt the beliefs of your audience.

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The person behind the brand has also a lot to add in Content Marketing, he will integrate the team with his own background, personality and experience that will impact your brand either positively or negatively. The personality of the brand manager is shown through his tone of voice, enthusiasm, passion for your brand and of course his §personality.

Digital Marketing Strategy | AIESEC Benak


Situation The digital communication of AIESEC in Benak is doing great actually. During this term (from August 2014 to February 2015) we have ran three major campaigns in our Facebook page. These campaigns were successful since they overcame our expectation and grasped a lot of attention and engagement among our audience. Recruitment campaign 2 weeks

2800 Audience Reach

800 new likes

20 Publications

1000 Applicants

Did you Know project 2000 Audience Reach

3400 likes

1 month

17 Publications

International audience

DidYouKnowThatAIESEC

Exchange campaign

2 weeks

13 Publications

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500 new likes

2500 Audience Reach

400 Applicants

Digital Marketing Strategy | AIESEC Benak


Situation From this overview, we can say that AIESEC in Benak is running an effective Digital Marketing strategy, but we can do much better by refreshing our Digital Marketing and go MultiChannel. SWOT Analysis Strength Effective Digital design Effective Facebook strategy Network of the members Reactivity in answering feedbacks Number of likes cumulated Implemented brand Communication in Arabic which connects more with the audience. Planned communication Effectiveness in running campaigns Expertise in community management.

Weakness

Actual unsatisfied costumers Facebook is the only channel used Lack of consistency in publication

Opportunities Using more social channels Creating new type of publications Updated website Blogging and Inbound Marketing Improved Digital Marketing Strategy

Threats Other NGOs Unsatisfied costumers None understood messages (English language)

Other Local commitees

Objectives In order to set our objectives, we will rely on KPI, which stands for Key Indicator Performance. KPIs are elements that indicate the successfulness andeffectiveness of your strategy. These KPIs are based on your objectives, vision and your own reality such as talent resources, your costumers, your market and your brand. In order to define these KPIs, we will be using the RACEmethod which stands for: Reach - interAct - Convert - Engage

Nbre of likes : 4236 Nbre of likes : 6912

Nbre of likes : 5006 Nbre of likes : 4052

Nbre of likes : 8700

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Digital Marketing Strategy | AIESEC Benak


Situation RACE Objectives Reach # Audience Reach # Unique visitors # Brand mentions (SM) # Visits # Likes # Comment

InterAct # Retweet # Favorites # Sharing # Messages % Active followers

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Convert # Applicants # Potential Partners # Potential Sponsors # New members # Media publication # Brand mentions # Media apparitions # Blog articles

Engage # Conversion Rate # Partners # Sponsors # Lost on the process # Net Promoter Score # Exchange members

Digital Marketing Strategy | AIESEC Benak


Benak Brand A brand shall be the organization’s reflection. Its aim is to reflect the values, objectives, vision and the personality of each actor in the organization. Branding personality is a set of human characteristics that are attributed to a brand name. A brand personality is something to which the consumer can relate, and an effective brand will increase its brand equityby having a consistent set of traits. This is the added-value that a brand gains. Brand Identity Brand Product

Tone of Voice

Brand product

Branding Guideline

Brand Organization

Unique Selling Points

A Brand product is a set of offers that we propose, such as Exchanges, and being members of AIESEC. To ensure the success of a product we have to make it relevant for the target , in such a manner that we do not only provide a product, but an experience that will leave its mark in the mind of your costumers. Unique selling points (USP) is the major element of the brand product strategy. Unique Selling Points or commonly named “USP” are concrete advantages that each product shall provide to its clients.

Brand guideline A branding guideline is a booklet where lies the elements that caractherize the brand and makes it unique among others organizations. The sole objective of this guideline is to provide the designers with set of colors, types, shapes, dos and donts of the brand in order to be consistent. AIESEC in Benak guideline : http://issuu.com/samyb.mohammedi/docs/ benak_branding_guideline aiesec.benak c

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International network of more than 128 countries and territories with more than 100 000 members. Providing exchanges experience for more than …. Alumni network of more than 1 000 000 old members We provide the members education cycle through conferences and trainings. We enhance the employability of our members

Tone of Voice Each organization, as a brand, has a voice that reflects its values, personality and vision. The tone of voice concerns how the brand addresses its audience. For instance, as the words used in writing messages, the colors used and graphical identity developed. The creation of the voice’s tone is inspired from the values of the organization and from the way they are expressed.

AIESEC in Benak Tone of Voice Inspiring and supportive

Digital Marketing Strategy | AIESEC Benak


Benak Brand Elements of brand organization

Brand organization Brand Organization: The brand organization serves to create a clear path for the organization so that the employees would connect more with your brand, which leads automatically to convert them from simple employees to brand ambassadors.

Mission

Mission is the objective for which the organization is active. Each action or project should be working toward the realisation of the determined mission. AIESEC in Benak mission : help young people to express themselves, live their passion and offer the most life changing experiences for these people to succeed and undertake actions !

Vision Delivering quality experience to the Algerian youth.

Value proposition The Value proposition sounds like the USPs we have spoken about before, but they are not exactly the same. So what is exactly the Value proposition?

Mission: What is your objectives toward your costumers? Values: This one is self-explanatory, its concerns the personal traits that your organization embraces. Vision: Your long term objectives. Value proposition: The unique advantages that make you stand out of the crowd.

Values Each organization should embrace values that are proper to its members, vision and objectives. The values are the compass that shows the direction that a brand shall take in order to ensure consistency and the creation of a bound with the audience. Deliver quality experience Impact locally Teamwork is the key to success Empathy Awaking leadership

AIESEC in Benak Value proposition We believe that quality is the essence of the impactful experiences we provide.

It’s an insightful sentence that resume your business/organization or product. For us, as we deliver quality experience, leadership and meaningful impact on our society, we should focus on those three characteristic to create our value proposition.

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Digital Marketing Strategy | AIESEC Benak


Multi Channel Despite the fact that a Digital marketing has a High ROI (Return On Investment), a multi-channel strategy is a really effective way to gain followers and to implement a great brand. Multi channeling is the use of multiple social networks and channels with different types of publications, yet, with the same brand that shall be adapted to each social network. How to Implement multi channelling in your strategy ? Identify the advantages and drawbacks of each social media; Identify the type of publications that attracts the audience; Set the KPI and objectives to attain by using each mean; Adapt the tone of voice and messages used in each network.

Social media channels

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Digital Marketing Strategy | AIESEC Benak


Timing As community managers, social managers, and social enthusiasts know, successful digital marketing strategy relays on your audience’s engagement. To achieve a high rate of audience reach, you will have to post your publications at the right time by following your audience’s habits in your channels. This can be easily done with the right use of insights and identifying peaks. What are peaks ?

Methodes to identify peaks

A peak is what we call a period of time where the most of your audience is connected, and will more likely interact and engage with your publications.

Posting publications with a random timing during 7 days to 10 days in order to measure your insights and when your engagement is high.

Peaks can be identified using numerous methods we will see some of them above. It’s up to you to choose the most accurate method according to your circumstances and experience with the brand.

Identify when the most of your friends are logged in (Do also the exercise with the friends of your friends.) Search for experiences among experts and well known social Medias accounts. (They may provide you with great datas, but these datas have to be adapted to your audience)

Frequency updates

The next step after defining your peaks, is to define your frequency of updates. Frequency updates is the number of publications you publish during one day/week or even month. This one is a little tricky since publishing too much will make you lose the your audience’s engagement due to spammy behaviours. Posting too little ; hoewever, will be seen as non engaging and you will be losing your audience. Your best bet is to adapt to your audience and to the particularity of each social medias. There is social media with high intensity, medium intensity and low intensity. For example, as we use four of the above social medias, we will classify them according to the frequency updates relevant to each one.

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Digital Marketing Strategy | AIESEC Benak


Frequency per channel Facebook & Instagram In Facebook and Instagram, you should be posting less, or else, you will be spamming your audience. The frequency in Facebook depends on how much campaigns you are running and your content planning; but an optimal frequency shall not exceed more than 2 publications per day. In Instagram, you can go over this limit and post at most 8 publications per day (measured)

Per day

Twitter

Twitter is one of the only social media where too much in not enough. For example, we can post more 10 tweets per day ( 1 per hour during the day) in order to engage your audience and let them the time to absorb your last tweet before posting a new one.

Per day

LinkedIn

LinkedIn is a more demanding and challenging for social medias managers. Even though LinkedIn is a great social media for enhancing your brand and communicating about your products, but you should be posting lesser than on Facebook and Instagram.

Per day

1 publications per day or 2 days (excluding weekends and late nights) is the optimal frequency to adopt.

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Digital Marketing Strategy | AIESEC Benak


Type of publications It defines the nature of your publications depending on the type of the message you want to convey. The variations in type of publications posted will ensure that the audience will not get bored or less engaged with your publications. Classification of publications Level one Pictures Posters Video Blog Articles Links Plain text

Promotional ( Campaign or project) Teasing Informative Educative Social time Testimonials Quotes Events Congratulations Storytelling Announcements

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Digital Marketing Strategy | AIESEC Benak


Facebook Type of publications Quote Campaign promotion Project promotion International days Our Blog posts and testimonials Interesting articles posted by other websites Pictures of our events / conferences Pictures of outings

Peaks 8:00

12:00 pm

9:00

12:00 am

pm

pm

Dimensions Picture profile : 510px X 510px

KPIs # Audience reach # Engagement # Click per post # Brand mentions # Number of publication per week # Life time of post reach # Number of people talking about your brand # Conversion rate # Number of likes

Most engaging publication

Cover picture : 1702px X 630px

Publications in arabic

Posters : 1200px X 1200px

Campaigns promotions

Event’s cover : 784px X 295px

Announcements

Format : .png 32 bits

When to avoid posting Between 8am and 12pm Weekends morning (Mostly fridays) After midnight

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Digital Marketing Strategy | AIESEC Benak


Twitter Type of publications Posters of events Announcements Campaign and project promotions Motivational quotes Congratulations messages Direct cover from event | conference Welcome messaged pictures of EPs

Peaks 10:00

12:00 pm

am

6:00

9:00 pm

pm

Dimensions Picture profile : 400px X 400px

KPIs # Audience reach # Engagement # Retweet # Favourites # Brand mentions # Number of followers # Rate between followers and followees # Life time of tweet reach # Number of active followers

Most engaging publication

Header picture : 1500px X 500px

Real-time events | conference cover

Posters on the feed : 1024px X 512px (Ratio 2:1)

Announcements

Format : .png 32 bits

EP welcoming messages

When to avoid posting After midnight Weekends (mostly fridays morning) Afternoon between 2pm and 5pm

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Digital Marketing Strategy | AIESEC Benak


Instagram Type of publications Posters of events Announcements Definitions Motivational designs Congratulations messages Pictures of events Welcome messaged pictures of their EPs Designed statistics of the LC. Videos taken live from the events OGX compaign posters Selfies, pictures of social times Pictures of LCMs and conferences.

Peaks

KPIs

8:00

12:00 pm

pm

# Audience reach # Engagement # Click per photo # Brand mentions # Number of photos per week # Life time of picture reach # Number of people talking about your brand # Engagement rate

9:00 pm

Dimensions Picture profile : 110px X 110px (Ratio 1:1)

Most engaging publications Social times

Thumbnails : 161px X 161px (Ratio 1:1) Photos : 640px X 640px (Ratio 1:1) Format : .png 32 bits

Pictures of LCMs

When to avoid posting

Motivational designs

Between 8am and 12pm Weekends morning (Mostly fridays morning) After midnight

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Digital Marketing Strategy | AIESEC Benak


Linkedin Type of publications Our Blog posts and testimonials Interesting articles posted by other websites Global Talent promotion Projects announcement Projects testimonials Sharing about stakeholders

Peaks 9:00

12:00 pm

am

4:00 pm

Most engaging publication

KPIs # Audience reach # Engagement # Click per post # Number of publication per week # Life time of post reach # Number of people talking about your brand # Conversion rate # Target and demography reached

Dimensions

Blog posts sharing Project testmonials

Personal | Profile picture : 500px X 500px

Project announcements

Personal | Background picture : 1400px X 425px

When to avoid posting After 7pm

Page | Banner image : 646px x 220px Page | Career Cover photo : 970px x 240px Page | Company logo : 100px X 60px

Weekends (mostly fridays) Early in morning (before 9am)

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Format : .png 32 bits

Digital Marketing Strategy | AIESEC Benak


Power of scheduling A social media manager who manages at least two to three channels at the same time, can be quite overwhelmed. In addition to posting the publications, the social media manager has to connect with the audience by providing guidance and feedbacks. Not easy right? Actually it is! That’s where scheduling is a life-saving feature. Scheduling is the action of planning and posting in advance the publications. Objectives of scheduling The objective of scheduling is to decrease the workload of posting the publications, which will leave to the social media manager more energy to put into engaging with the audience and connecting with them. In addition of scheduling, you can also cross-post. Which means posting one publication in all your social Medias.

Softwares to use for scheduling Facebook built-in scheduler

Social media : Facebook Advantage : Does not penalise your audience reach Limit : Link : Facebook.com

Hootsuite

Social media : Linkedin | Twitter Advantage : One dashboard for multiple channels Limit : You can use up to 3 channels Link : Hootsuite.com

Lategram

Social media : Instagram Advantage : In addition of scheduling, you can analyse your effectiveness Limit : Link : Lategram in Play store or App Store

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Digital Marketing Strategy | AIESEC Benak


Frameworks Planning a campaign, a project or any communication matter mus obey to a framework that will make the campaign a lot easier to manage and to plan. A framework is a set of guidelines and process to achieve your objectives and KPIs. For our Digital Marketing strategy, we use exclusively two methods that are relevant to our organisation, as well as effective.

Goal | Target | Channel | Message

The GTCM is a process used to set and plan a digital marketing strategy by defining the most important elements of a digital campaign. Goal : Why would you communicate? What are the goals that you want to achieve? Target : Who would you like to attain with your Marketing strategy? Channels : Where will you communicate? Message : What will you communicate?

Goal

Target

Channel

Message

Eventhough the GTCM is easy to implement but it however asks for reflection and brainstorming time in order to be relevant and optimally implemented.

Sympathise | Identify | Participate| Share This method is quite new and came in replacement of the AISAS method in order to highlight the effectiveness of empathy and bond with the audience.

Sympathise

Its aim is to provide the marketing manager a proper strategy that follows the costumer’s path, in order to offer our audience an impactful product experience.

Participate

Sympathise : The first step of toward your costumers is to create a connection with your audience. Empathy here, is the key to create the sympathy. You should be attracting the attention of your audience, igniting their curiosity and showing them that our product is what they need Identify : Identifying the needs, questions, feedbacks and advantages that your costumers needs is a great way to have insightful feedbacks to improve your products. Post your actual poster and wait for your audience to ask questions. Ask questions directly to your audience in order to test their knowledge about your product.

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Identify Spread & Share

Participate : After attracting, teasing, connecting and informing your audience, its time to engage with them and convert them into consumers or at least an active audience. Participation is not only a person buying your product, but also a person who engages with your brand ( either commenting, liking, asking questions volunteering/participating in a project you organise or any activity you are holding) Share : This step is one of the most important, if not the most important. It is the mirror that reflects how successful the previous steps were.

Digital Marketing Strategy | AIESEC Benak


Campaign planning In addition to the two frameworks mentioned above that will be used in creating the strategic part of the planification and in order to give a clear direction and easier execution, we implemented the method of sub-campaigns. Sub-campaign A Sub campaign is a group of publications which aim to the same objective such as teasing. Developing sub campaigns is a real effective way to deal with the great amount of the workload, and of course to create a logical and easier path for your costumer to follow.

Sub-campaign steps Teasing : Ignite the curiosity of your audience. Educating : Show to your audience what is your product is and how to benefit from it (Explaining acronyms, definitions etc‌)

Tease

Educate

Inform

Informing : Inform your audience about the process that they will pass through in order to benefit from your product

Call to actions

Showcasing the advantages of your products and why your audience should buy/use it. Call to action : Now it is high time to convert your audience from followers to costumers who will use your product (Applying) .

Showcase

Follow-up

Evaluate

Testimonials

Testimonials : Within your audience, you will have some persons who have tested your product and had a great experience. Make them share a testimonials about it in order show the others that you can be trusted and actually deliver a great experience. Follow up : The follow up is the one of the last step to overtake with your audience in order make sure that your costumers are actually appreciating the experience you delivered. This shows that more than just seeing your products, you actually care about your costumer as a person. Evaluate : After the end of the campaign, you have to evaluate how much did your campaign met your objectives and expectations.

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Digital Marketing Strategy | AIESEC Benak


Project planning Now what we have seen how to plan a campaign, what about the projects or conferences ? Project | Conference process Teasing : The first step is to tease by just telling that there will be something happening around this date and location. Revelation : After the teasing , now’s the turn to reveal some projet’s details in a slow pace in order entertain the curiosity of your audience. Informing : Telling essential informations such as the theme of the conference, the team and a brief description of the conference/project. Showcasing the advantages that the conference project will provide and what skills will the participants develop. Share your stakeholders, where the the project conference will take place and what added value are you proposing Call to applicants : Now’s it the time to realise the application so that your audience will actually subscribe to your project. Conversion : While the application is published unleash your creativity to designs some ways to attract your audience and increase the number of applicants

Tease

Reveal

Inform

Share stakeHolders

Evaluate

Post Event

Showcase

D-Day

Convert

Call to applicants

D-Day and real time communication : Now’s that you have your project began, it is high time to communicate directly from the venue and encourage your participants to do the same thing. Post-event : Your project has come to an end, your attained your objective, your costumers are satisfied of the experience you provided ; Show it on your communication channels, share enhanced photos of the event, share some remarkable moments/quotes and ultimately invite your audience to share testimonials and their own experience during the project. Evaluation : In addition to feedbacks received during the project, you have to evaluate how much did your project met your objectives and expectations as well as your participants feedbacks.

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Digital Marketing Strategy | AIESEC Benak


Insights One of the most important quality in a Digital Marketer is undoubtedly adaptability. Adaptability means that the person acts according to a given situation and shall adapt his actions according to feedbacks received from peers or tools. Why adaptability is important to a Digital Marketer ? Simply because you are communicating in order to satisfy the needs of your costumers and react according to their feedbacks. Benefits of Insights | Feedbacks As said above, readjusting your messages according to your audience’s reactions will make your interaction more personal thus, you will easily create a connexion with your audience. Before speaking about how to readjust your messages, let’s see together what Insights really are.

Insight Insights are very powerful tools to measure and analysis the effectiveness of your communication in a social media channel.

How to readjust your communication using Insights | Feedbacks I identified two types of readjustment while running campaigns and promoting projects. Feedbacks : Feedbacks come in form of inbox messages or comments on your publications. When an issue is repeatedly told by multiple person, be sure that this issue concerns a majority of your audience. For example, your audience are asking about when they will be contacted or how to subscribe. Now that you have identified the concerns of your audience, all what you have to do is being proactive and to design a poster that will explain the issues addressed. Insights : After explaining what is an Insight in Digital Marketing, let’s see how to use it for a more impactful communication. Let’s take Facebook as an example, after posting a publication, you take a look at your insights and see that the audience reach and engagement, drastically decreased when you posted your publication. Contrary to the linear feedbacks, causes of decrease in Insights are somehow difficult and subtle to detect as you will have to identify the core issue by making assumptions and base your judgements according to the engagement of your audience. However and after the experience we acquired with AIESEC benak brand, some reasons may be : Exams time Not clear message Complicated english words Out of timing

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Digital Marketing Strategy | AIESEC Benak


Insights tools Now that we have seen what are insights and how to use them for a more impactful Digital Marketing communication, we will see what tool are used to analyze the data acquired during your campaigns and publications. Facebook | Built-in tool Powerful built-in tool that comes with every page when you are an admin. It features all data analysis that will help you to track, analyse and improve your communication, such as peak hours, periodicity of your publications, change in likes, audience reach and engagement of your audience in one week.

LinkedIn | Built-in tool Not as powerful as Facebook insights, yet it provides with audience reach, new followers and a demographic analysis of your audience.

Instagram | IconoSquare Unlike Facebook and LinkedIn, Instagram doesn't offer a built-in insight tool. However, there are websites that can be used in order to acquire these datas. One of them is IconoSquare which is one of the analysis tool for Instagram. It will provide you with the impact you made through your communication in Instagram by taking into consideration : - Likes - Followers - Audience Reach - Engagement.

Twitter | Hashtracking Twitter is by far the best social media in insights since it offers a powerful built-in tool for insight that provides you with engagement, retweets, favourites, new followers and has the opportunity to export these datas in excel format for an easier analysis. In addition to this built-in tool, websites that analysis the reach of your hashtag and account are also powerful tools to analysis your effectiveness from many aspects. (hashtracking.com) is the perfect tool for this.

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Digital Marketing Strategy | AIESEC Benak


Inbound Marketing Gone are the times where a brand just publish promotional content , send newsletters and waits for the costumers to connect with the brand and actually buy the products they are proposing. Why Inbound Marketing ?

What is Inbound Marketing ?

In this flood of informations, products and offers ; the costumer findshimself drowned and doesn't know what to consume and what not to consume. Most and above all, he needs to trust the brand and feel that he is consuming this offer by convection and not by being pushed to by the marketers.

Inbound means to promote your organisation through blog posts, testimonials, videos, ebooks, newsletter and Digital Marketing campaigns.

How to implement Inbound Marketing in our strategy ? Simply by emphasizing onto sharing testimonials of our stakeholders such as Exchange Participants, Sponsors, members of AIESEC and any other person who got involved with AIESEC Benak. We are also implementing blog post about leadership, entrepreneurship, personal development and overview of our events/projects.

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Digital Marketing Strategy | AIESEC Benak


Words from the writer

Digital marketing is very important for non-profits, since it doesn’t cost a dim for the Digital Marketing responsible. Digital Marketing is indeed cost effective, but yet it demands a lot of attention, planning, brand knowledge and attention to details in order to attain a high level of effectiveness. This e-book has been conceived in order to help you to implement key tools, frameworks, processes and methods to stand our from the crowd ; but also to be know what is Digital Marketing, and to what extent it will help you elevate and improve your brand. I am Samir, Vice president of Marketing and communication in AIESECinBenak, Digital Marketing is my passion and entrepreneurship is my fuel. I invite you to find my contacts above, i would be very glad to hear from you.

Conception & content Bouzina Samir

Mohammedibouzina.samir@aiesec.net

Vice president Marketing

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Digital Marketing Strategy | AIESEC Benak

Digital Marketing Strategy | AIESEC Benak case study  

This e-book has been conceived in order to help you to implement key tools, frameworks, processes and methods to stand our from the crowd ;...

Digital Marketing Strategy | AIESEC Benak case study  

This e-book has been conceived in order to help you to implement key tools, frameworks, processes and methods to stand our from the crowd ;...

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