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BRIEF TITLE: Frodo The Brief To create a contemporary brand identity for Frodo (fresh riders on decks one time) an up and coming skate team within Leeds with the theme of 'urban'.

Considerations Frodo is looking to produce the promotional material at a limited cost, stock needs to be considered but the printed materials need to be quality. The brand identity has to run across all medias and be relevant to what Frodo are about; ‘Fresh riders on decks’.

Concept/Proposition The concept is to create a brand identity for a skate team that is looking to get known within Leeds and showcase who they are as well as what they are about. The main aim is to promote there products to a suitable audience within primarily the local audience and then having potential to expand to a larger level. Mandatory Requirements Research and development to be recorded in appropriate blogs (design practice and design context.)

Target Audience Skate enthusiasts and up and coming skaters within Leeds. People with interest in urban contemporary design and clothing.


Tone of Voice Informational and promotional.

Studio Deadline

A set of printed materials supporting the brand identity. Including a printed publication. 1-3 printed t-shirts fully packaged for distribution. 1x Website for promotional and informational purposes, also with the intention to sell t-shirts and other products.

27th May (Final Crit: 24th May)

This brief should be read in conjunction with the module brief. Please refer to module information at E_STUDIO for module brief, submission deadline, graded outcomes and further reading.

Frodo brief  
Frodo brief  

Initial brief for second year project.