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BA (Hons.) GRAPHIC DESIGN

LEVEL

Module Code

OUGD203

Outcomes

Module Title

DESIGN PRACTICE 2

Doc. Code

BRIEF TITLE

Bar Rebrand

The Brief

Considerations

Rebrand a contemporary bar within Leeds.

Customers in and around the bar. Place and location of the bar. Branding over a range of different formats print and digital.

Concept/Proposition Rebrand an existing bar/restaurant within Leeds focusing on there existing customer base, using this to develop the brand and produce a relevant identity which is unique but something that make the bar stand out. The resolution should be a whole range of products, which come under the identity of the chosen bar. This has scope to link to the cocktail supplement, as it could link in as a promotional piece for the specific bar.

Mandatory Requirements On going visual investigation using the relevant blogs to document my work. Target Audience

Deliverables Brand Identity (Guidelines)

Existing customers. Highbrow (young & contemporary) People who enjoy drinking.

Studio Deadline 16/12/11


This brief should be read in conjunction with the module brief. Please refer to module information at E_STUDIO for module brief, submission deadline, graded outcomes and further reading.

Bar rebrand  

Bar rebrand, one of the four briefs

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