BA (Hons.) GRAPHIC DESIGN
DESIGN PRACTICE 2
Rebrand a contemporary bar within Leeds.
Customers in and around the bar. Place and location of the bar. Branding over a range of different formats print and digital.
Concept/Proposition Rebrand an existing bar/restaurant within Leeds focusing on there existing customer base, using this to develop the brand and produce a relevant identity which is unique but something that make the bar stand out. The resolution should be a whole range of products, which come under the identity of the chosen bar. This has scope to link to the cocktail supplement, as it could link in as a promotional piece for the specific bar.
Mandatory Requirements On going visual investigation using the relevant blogs to document my work. Target Audience
Deliverables Brand Identity (Guidelines)
Existing customers. Highbrow (young & contemporary) People who enjoy drinking.
Studio Deadline 16/12/11
This brief should be read in conjunction with the module brief. Please refer to module information at E_STUDIO for module brief, submission deadline, graded outcomes and further reading.
Bar rebrand, one of the four briefs