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CORPORATE IDENTITY GUIDELINES 2015 Our brand is a valuable asset. Using our brand together with our visual identity guidelines ensures consistent visual communications and brand associations and hence delivers the desired message.


CONTENTS LOGO 4 Backpacking PR Logo

4

Logo Variations

5

Module Of The Logo

6

Protective Area Of The Logo

7

Color Palette

8

Incorrect Use Of The Logo

9

TYPEFACE 10 Communication Typeface

10

Office and Electronic Channels Typeface

11

STATIONARY 12 Document Forms

12

Business Cards

13

Envelopes

14


BACKPACKING PUERTO RICO LOGO Backpacking Puerto Rico logo is the sole visual identifier of Backpacking PR as a company. It should be used on all brochures, catalogs, spec sheets, signage, stationery, vehicles, on-line applications and presentations.

The primary logo consists of symbol based on a camping tent, and the name of the Backpacking PR written in a custom-made letters. Backpacking PR Logotype should primarily be used in color as presented.

All the variations of the logo are in the .zip file sent it to the client

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LOGO

LOGO VARIATIONS The Greyscale version is only used when black and white print is required. The Black & White version of the logotype do exist, but should only be used in exceptional circumstances. When using the color logo on a orange or green background, a white letters must be used.

Grayscale version

Black & White version

Inverted color version

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MODULE OF THE LOGO Proportions, space and size relationships of all blocks have been carefully developed and must not be altered, redrawn, embellished or recreated in any way. Sizes mentioned here are for your reference only. The module of the logo is determined according to the height of the “B� letter of the respective logo.

13X

3X X

X

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LOGO

PROTECTIVE AREA OF THE LOGO An important part of maintaining a consistent presentation of Backpacking PR is keeping a clear area around it from other text, graphics or illustrations. Crowding the logo detracts from its legibility and impact.

The logo must always fit into the protective area, which can not be intervened by other graphic elements which could hinder legibility of the brand. The protective area of the logo is defined according to the height module of the letter “B”.

Minimum logo width – 2 in. Beside this you must use simplified version of the logo without additional text. 2 in

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COLOR PALLETE The basic colors of logo is green and orange. Backpacking PR green is a bold, powerful color that embodies strength and dynamism and should be used whenever a graphic vibrancy is desired in communication. Orange color is a strong support color that speaks to the innovative side of Backpacking PR.

PANTONE 349 U C M Y K

72 37 81 24

80%

R G B

73 109 71

70%

#496d47

60%

50%

40%

50%

40%

PANTONE 717 U C M Y K

80%

8

9 63 93 0

R G B

226 122 49

70%

#e0782f

60%


LOGO

INCORRECT USE OF THE LOGO Presentation of Backpacking PR logo must be carefully monitored and controlled. Incorrect use can undermine the identity system through mixed and unclear messages. This page illustrates a number of incorrect presentations of the logo. They range from reproduction of the logo itself, to violations of clear space and additional graphics. This is not a complete list.

1.

2.

3.

4.

5.

6.

Examples 1-6 illustrate incorrect reproduction of Backpacking PR Logo. 1. Relationship between the height and the width of the logo can not be changed. 2. Colors of the logo can not be changed. 3. The logo can not be used against complicated and intensive backgrounds. 4. A three dimensional logo can not be used in corporative materials. 5. The position of the elements can not be changed. 6. Spatial effects are not permitted. 9


COMMUNICATION TYPEFACE Typography and consistent use of typefaces is a key element to create a cohesive look across all communications. The only font that may be used for corporate communications are the LATO. Lato a sans serif font, has a precise, technical feel that matches the company’s youth base. It is ideal for captions, headings, technical information and signage, as well as for longer texts, such as reports, proposals and publications.

LATO font is also in the .zip file sent it to the client

Lato Regular

Lato Bold

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

0123456789

0123456789

«»„“:;?!@#$%&*()

«»„“:;?!@#$%&*()

Lato Italic

Lato Bold Italic

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

0123456789

0123456789

«»„“:;?!@#$%&*()

«»„“:;?!@#$%&*()

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OFFICE AND ELECTRONIC CHANNELS TYPEFACE LATO should be used as the primary sans serif typeface, but if for some reason it can’t be obtained, the substitute typeface is Arial. Similar to LATO, Arial offers a contemporary feel with versatile function.

Arial Bold

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

0123456789

0123456789

«»„“:;?!@#$%&*()

«»„“:;?!@#$%&*()

Arial Italic

Arial Bold Italic

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

0123456789

0123456789

«»„“:;?!@#$%&*()

«»„“:;?!@#$%&*()

TYPEFACE

Arial Regular

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DOCUMENT FORMS Size of a document form – 8.5 x 11 in. (Letter) The contact information of the company is written in LATO font. Size of contact information – 9 pt.

0123 Your Street 12 City, Country Ph. +00 123 456 78 info@yourcompany.com www.yourcomany.com

1 in

2 in

1 in

Qborporum et restios que rerum cupictatempe dolecti. Optat earis velis ea aut laut et, volendit, soluptae venducieni verum, od quaspedia prest odit ut eaquiat esequos ma plaut voluptas min pratem fuga. Fugiam, con con nonsequ iatibus, as si cuptaturis raescim aximincima veribust quae. Nem non reresecto eum, coraturi ipienda nimolen ienimusda sapic tessitiis earia consedi ipsusa volupta erovit evelitaest ut volorero que moloruptatum dolorib usandis modistrunt ra enda plandae qui reptassimus num fugitio es arum liquam dolupta tiissi temporum et accabor sitetur? Ugitin pratur? Necto et, sit ut am, ut velliquodi arum que es modis voluptae quia ditia de quia corro dolupta sus dent, , offictur antibus et, ium aut ipsaperchit et occae culland isquamus ipiet asperiore sint fugiatibus ea dolorro te mo des etur? Adi aspitatint omnis aliquibusda dolupidera dit inverit quibus. Ur aut ullupta venihil itiatur rehenecus ut, volo omnisquas eum adisqui vitas etur? Qui ut ellic tempedia qui veni ut landa doluptaquae. Um adite cor solorest aditatio magnam re porehen tiorem iunt. Laborporum et restios que rerum cupictatempe dolecti squidusam estio que none res dolorem id que atquid erum qui nem aut dolut aut et ut que por sitatur autecea turectas debis dolorias re amus et incipit ut volut volupta sperepuda dia el imoluptatur aut restrum quam nus commoluptae ilicill ameniscia inulpa nobit que vendaec eatisi temporeium is ad magnis ma vel imperspelis dolupta ssequiae nobis vent etus ma nimin nulpa quasin nam earum faccabo rporehent pe cus si si nonesse quibus aliquibusda dolupidera dit inverit quibus. Sint, voluptatus non eatume nimolestrum, iduci deliqui del endesti usandandia volorum quam exerrunt occupta suntis pre et debitia volupta quosus maiorep turibero milit autat ad maio verspid moluptat ab in eserore mpelit quis aut porestem. Alis reruptatiam ipictur reri omnima veliquam sam doluptatur as es quo dolorro torendit quunda se liti deria consequi as sunt. Ut aute earum faceatisto iduntio quia am qui reruptatus aruptat usapici atinus utat. Moluptatur? Rae et molum voloria am rem int, quibeatecus molectur sedi nobit pratur.

Sincerely Yours John Johnson DOE

3.5 in

Qborporum et restios que rerum cupictatempe dolecti. 0123 Your Street 12 City, Country Ph. +00 123 456 78 info@yourcompany.com www.yourcomany.com

Optat earis velis ea aut laut et, volendit, soluptae venducieni verum, od quaspedia prest odit ut eaquiat esequos ma plaut voluptas min pratem fuga. Fugiam, con con nonsequ iatibus, as si cuptaturis raescim aximincima veribust quae. Nem non reresecto eum, coraturi ipienda nimolen ienimusda sapic tessitiis earia consedi ipsusa volupta erovit evelitaest ut volorero que moloruptatum dolorib usandis modistrunt ra enda plandae qui reptassimus num fugitio es arum liquam dolupta tiissi temporum et accabor sitetur? Ugitin pratur? Necto et, sit ut am, ut velliquodi arum que es modis voluptae quia ditia de quia corro dolupta sus dent, , offictur antibus et, ium aut ipsaperchit et occae culland isquamus ipiet asperiore sint fugiatibus ea dolorro te mo des etur? Adi aspitatint omnis aliquibusda dolupidera dit inverit quibus. Ur aut ullupta venihil itiatur rehenecus ut, volo omnisquas eum adisqui vitas etur? Qui ut ellic tempedia qui veni ut landa doluptaquae. Um adite cor solorest aditatio magnam re porehen tiorem iunt. Laborporum et restios que rerum cupictatempe dolecti squidusam estio que none res dolorem id que atquid erum qui nem aut dolut aut et ut que por sitatur autecea turectas debis dolorias re amus et incipit ut volut volupta sperepuda dia el imoluptatur aut restrum quam nus commoluptae ilicill ameniscia inulpa nobit que vendaec eatisi temporeium is ad magnis ma vel imperspelis dolupta ssequiae nobis vent etus ma nimin nulpa quasin nam earum faccabo rporehent pe cus si si nonesse quibus aliquibusda dolupidera dit inverit quibus.

1.4 in

Sint, voluptatus non eatume nimolestrum, iduci deliqui del endesti usandandia volorum quam exerrunt occupta suntis pre et debitia volupta quosus maiorep turibero milit autat ad maio verspid moluptat ab in eserore mpelit quis aut porestem. Alis reruptatiam ipictur reri omnima veliquam sam doluptatur as es quo dolorro torendit quunda se liti deria consequi as sunt. Ut aute earum faceatisto iduntio quia am qui reruptatus aruptat usapici atinus utat. Moluptatur? Rae et molum voloria am rem int, quibeatecus molectur sedi nobit pratur.

Sincerely Yours John Johnson DOE

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BUSINESS CARDS Size of a business card – 3.5 x 2 in. The other side of the card contains a orange background and stylized Backpacking PR logo. Text on a business card is written in LATO font. Size of the name and surname is 10 pt. Size of position and contact information is 7 pt. Paper – Dull Cover 100#

0.3 in

The information presented is for position only.

0.3 in

Rafael Johnson Doe Chief Executive Officer

STATIONARY

Ph. 787-123-4567 0123 Your Street 12City, Country info@yourcompany.com yourcomany.com

Front side

Back side

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ENVELOPES Contact information of the company is written in LATO font. Size of contact information – 10pt.

0123 Your Street 12 City, Country Ph. +00 123 456 78 www.yourcomany.com

0123 Your Street 12 City, Country Ph. +00 123 456 78 www.yourcomany.com

Envelope sizes C4 – 9 x 12.8 in C5 – 6.4 x 9 in C65 –4.5 x 6.4 in

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0123 Your Street 12 City, Country Ph. +00 123 456 78 www.yourcomany.com


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Brand Identity Guidelines Backpacking PR  

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