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DESIGN AS SOCIAL REMEDY

SAMUEL KIM


DEDICATION

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For his kingdom my loving family and friends


INTRODUCTION

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Samuel aspires to provide creative solutions to people in need. He believes in the power of emanating ideas that allow those in need to learn how to self-generate solutions to resolve their problems.


Remedy 1. CONCERT POSTER Graphic Design Instructor: Eileen Hedy Schultz Concert poster designs for Frank Ocean, echoing the mood of the artist’s music with limited typeface and color.

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Remedy 2. ALBUM COVER Graphic Design Instructor: Eileen Hedy Schultz An alternative art direction for Kanye West’s YEEZUS album. A modern digital collage aesthetic and the reference to the Classical Era has been crossbred to give birth to a provocative, yet poetic design.

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Remedy 3. NAT KING COLE BRANDING Graphic Design Instructor: Eileen Hedy Schultz The branding of Nat King Cole was based on the musical elements of the artist’s music. The various types of logos are all based on the elemental structure of the type, resembling the musical improvs within a chord in jazz music.

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Remedy 4. TYPE DIRECTOR’S CLUB POSTER Graphic Design Instructor: Eileen Hedy Schultz A poster for TDC’s Type Design Competition. The type in the poster was altered by using a scanner to depict an experimental behavior of typography.

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Remedy 5. NBA COVER Graphic Design Instructor: Eileen Hedy Schultz A cover of NBA PLAYOFFS Official Tournament Guide.

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Remedy 6. VIRGIN AMERICA BRANDING Graphic Design Instructor: Eileen Hedy Schultz The aim of this branding for Virgin America was to present a comtemporary look while keeping the orginal aspect and essence of the airline’s identity.

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The Evolution


Remedy 7. ANIMAL CRACKERS PACKAGING Computer Studio Instructor: Margaret Reddan Most of the animals on Nabisco Barnum’s Animal Crackers are considered endangered and not a lot of consumers are aware of this. Applying a luxurious look to the product with an information about the endangered animals, the juxtaposition in the product signified a powerful message: humanities brutal ignorance caused by satisfying our pleasure is killing animals.

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Design by Samuel Kim www.behance.net/svmvxl @svmvxl_k

Support saving the endangered animals and species by visiting: UNITEDFORWILDLIFE.ORG Made in the U.S.A.


Remedy 8. FINE ARTIST RETROSPECTIVE Typography Instructor: Spencer Charles A retrospective of Edward Hopper designed to reflect the artist’s characteristics — still, quiet, and solitary — through the main use of typography.

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Early sketch for Edward Hopper Retrospective visual shown below.


Remedy 9. CHICAGO TRAVEL POSTER Graphic Design Instructor: Eileen Hedy Schultz A travel poster that pays homage to the posters of the 1910-1959, showing the landmarks, and the symbols of Chicago.

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Remedy 10. TYPOGRAPHIC STUDY Typography Instructor: Spencer Charles Different words were given each week to be interpreted through the exploration of typography.

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S

dyslexia


Remedy 11. THE PEACE PROJECT Computer Studio Instructor: Margaret Reddan To have a concrete answer of what peace is, I asked people around me what their responses to peace were. Nevertheless, the responses I have obtained from the research did not speak to myself. Consequently, I came to a realization that peace is not an answer, but something that we should question.

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Responses about peace from random people shown above. Early sketch for the Peace Project trypography shown bottom right.


Remedy 12. HONEY PACKAGING Graphic Design Instructor: Eileen Hedy Schultz 44% of bee colonies in the U.S. collapsed in 2016. In order to bring awareness towards the population decline of bees, I designed a honey product that has the message.

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Remedy 13. WORDMARK Typography Instructor: Spencer Charles Three different workmarks that typographically represent the definition of the word itself.

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Early Sketches

Final Executions


Remedy 14. POLITICAL NEWSPAPER Typography Instructor: Spencer Charles Chicago homicides outnumbered U.S. killings in Iraq and Afghanistan combined, giving a birth to a new name for the windy city: CHIRAQ. This newspaper contains articles describing the cause and the effect of Chicago homicides, along with a cover that is designed to be used in protests.

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Original

Remedy 15. MAGAZINE COVER Graphic Design Instructor: Eileen Hedy Schultz A makeover of a magazine, “StyleWatch,” introducing a new visual punch to catch public’s attention.

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THE SPRING FASHION ISSUE CARRIE UNDERWOOD’S SKIN SECRETS! 161 MUST-HAVE UNDER $50! + SAVE MAJOR $$$! 53 MAJOR DISCOUNTS INSIDE


Remedy 16. BOOK COVER Graphic Design Instructor: Eileen Hedy Schultz Cover designs for a book celebrating Alfred Hitchcock’s Psycho.

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Born in London on August 13, 1899, Alfred Hitchcock worked for a short time in engineering befo re entering the film industry in 1920. He left for Hollywood in 1939, where his first American film, Rebecca, won an Academy Award for best picture. Hitchcock created more than 50 films, including the classics Rear Window, The 39 Steps and Psycho. Nicknamed the "Master of Suspense," Hitchcock received the AFI's Life Achievement Award in 1979. He died in 1980.

“The obvious thing to say is that Hitch has done it again; that the suspense of his picture builds up slowly but surely to an almost unbearable pitch of excitement.” - WANDA HALE, New York Daily News

“Hitchcock is the most-daring avant-garde film-maker in America today.” - ANDREW SARRIS, Voice Village

“The best that can be said is there are bats in the belfry and a well-preserved corpse in the basement. What else can one do but scream?”

Phoenix secretary Marion Crane (Janet Leigh), on the lam after stealing $40,000 from her employer in order to run away with her boyfriend, Sam Loomis (John Gavin), is overcome by exhaustion during a heavy rainstorm. Traveling on the back roads to avoid the police, she stops for the night at the ramshackle Bates Motel and meets the polite but highly strung proprietor Norman Bates (Anthony Perkins), a young man with an interest in taxidermy and a difficult relationship with his mother.

- KEITH UHLICH, Time Out

“The obvious thing to say is that Hitch has done it again; that the suspense of his picture builds up slowly but surely to an almost unbearable pitch of excitement.” - WANDA HALE, New York Daily News

“Hitchcock is the most-daring avant-garde film-maker in America today.”

- ANDREW SARRIS, Voice Village

Born in London on August 13, 1899, Alfred Hitchcock worked for a short time in engineering befo re entering the film industry in 1920. He left for Hollywood in 1939, where his first American film, Rebecca, won an Academy Award for best picture. Hitchcock created more than 50 films, including the classics Rear Window, The 39 Steps and Psycho. Nicknamed the "Master of Suspense," Hitchcock received the AFI's Life Achievement Award in 1979. He died in 1980.

“The best that can be said is there are bats in the belfry and a well-preserved corpse in the basement. What else can one do but scream?” - KEITH UHLICH, Time Out

Phoenix secretary Marion Crane (Janet Leigh), on the lam after stealing $40,000 from her employer in order to run away with her boyfriend, Sam Loomis (John Gavin), is overcome by exhaustion during a heavy rainstorm. Traveling on the back roads to avoid the police, she stops for the night at the ramshackle Bates Motel and meets the polite but highly strung proprietor Norman Bates (Anthony Perkins), a young man with an interest in taxidermy and a difficult relationship with his mother.


Remedy 17. STAMP DESIGN Graphic Design Instructor: Eileen Hedy Schultz In order to create a stamp design that reflects Korean heritage, I incorporated the handprint of An Jung-geun along with design elements from the Korean flag. An Jung-geun was a Korean independence activitist who cut his fingers off with his comrades as a pledge to fight for the independence of Korea.

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Remedy 18. MOVIE POSTER Computer Studio Instructor: Margaret Reddan Alternative solutions for Wes Anderson’s movie posters.

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Remedy 19. IMAGINE THE IMPOSSIBLE Computer Studio Instructor: Margaret Reddan Someone is sitting in the shade today because someone planted a tree a long time ago. - Warren Buffett I aspire to grow as a creative problem solver and a person who design tree-like solutions that provide shades to people in need. My ultimate goal is to allow those who rehabilitated from the shades of my trees to plant their own trees in the future serving more people in need of help.

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Remedy 20. NEW YORK TIMES Visual Literacy Instructor: Richard Wilde Visual interpretation of the New York Times articles.

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Storytelling through visual language has to speak with the essence of the subject matter.


Remedy 21. VISUAL DIARY Visual Literacy Instructor: Richard Wilde A visual documentation of 30 days of October.

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Remedy 22. EMPLOYEE OF THE MONTH Visual Literacy Instructor: Richard Wilde A visual solution to represent people with various occupations.

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Remedy 23. ARTWORK FOR MUSICIANS Graphic Design Instructor: Eileen Hedy Schultz Promotional work for JayAllDay and G.Soul

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Remedy 24. WINE DESIGN Typography Instructor: Spencer Charles Exploring the essence of the foil between typography and jazz, I designed a wine brand that is marketed towards the jazz lovers.

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Remedy 24. ONE SHOW MYSTERY SHOE Advertising Instructor: Corel Theuma For years, Toms has enforced the one for one business model. Where for every product purchased, they serve a person in need. The problem is, not many customers believe that the person in need actually ends up getting anything. We wanted to end this perception once and for all by adding a new product: The Mystery Shoe. Made in partnership with Hyewon Lee

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ORDER

Design

Exchange


Frames from the video shown above.


Remedy 25. FEBREZE PRINT AD Advertising Instructor: Corel Theuma By recreating American Gothic by Grant Wood with a twist, this print ad successfully creates a common ground with the modern world while announcing the positive effect of Febreze.

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Remedy 26. PERSONAL BRANDING Graphic Design Instructor: Eileen Hedy Schultz Personal identity that depicts the characterists of ideas I aspire to create: simple, poetic, and radiate.

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Special Thanks To Richard Wilde Eileen Hedy Schultz John Ruggeri Corel Theuma Spencer Charles Margaret Reddan Eric Baker


Design As Social Remedy  

Samuel Kim Sophomore Design Portfolio @ SVA

Design As Social Remedy  

Samuel Kim Sophomore Design Portfolio @ SVA

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