for the enterprises and mobile developers is to move beyond static banners and interstitials, towards more innovative and advanced media ad units. Thus employ images, videos, animations along with multiple calls to action. Moreover with the meteoric rise of the app economy, marketers and mobile app developers have even more pressure to make their ads as valuable as possible. They must therefore ensure to make in-App advertising a central part of their digital marketing strategy. The following guidelines will ensure an effective in-app advertising to achieve success Unlearn and Learn to Connect with the App Audience Simply imposing the learning from traditional advertising on in-app advertising has not yielded much for the digital marketers. Therefore keeping the challenges and the mobile/ Tablet customer in mind, the focus must be to enhance engagement experience for the user. Raise the Game The mobile ads must not play a spoil sport, especially in the mobile games domain. A successful model is the Brian Wong’s Kiip, Which strikes as the future of mobile advertising. Kiip-client brands pay developers to promote through them whenever Kiip offers the user a reward for their gaming success. A game changer indeed, It has been a big success already. Related to it is the presence of call-to-action buttons to further tap into the opportunities. Security Measures
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