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FLW Sam Cook - Level 05

OUGD505 - Studio brief 02


FLW

Specifications -

Brief - Brand and promote an exhibition celebrating the life and works of Frank Lloyd Wright. Concept - Focusing on the form and function of the Frank Lloyd’s work. The colour choices are minimal and monochrome to accentuate the functionality of the design. Stock - Matte white card 244 GSM

Colour -

Header copy -

C M Y K

-

0% 0% 0% 0%

C M Y K

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0% 0% 0% 100%

Grey scale Images

Apercu Aa Bb Cc 1 2 3

Weight - Bold

Body copy -

Lekton Aa Bb Cc 1 2 3

Weight - Regular

FLW - The life and works of Frank Lloyd Wright exhibition

Sam Cook - Level 05

OUGD505 - Studio brief 02


Printed Range -

Sam Cook - Level 05

A3 Poster - A2 poster - Canvas tote bag with vinyl transfer - A6 Postcards - Postal tube A5 Project book - A5 Note Book - Branding guide lines - Custom size book marks

OUGD505 - Studio brief 02


Printed Range -

Sam Cook - Level 05

The tickets depict different imagery based on the type of admission; Standard, OAP, student and professional. They are also perforated so that the audience can keep the image on the ticket as a keep sake. Tote bags will also be provided in the gift shop to keep all of the available memorabilia in.

OUGD505 - Studio brief 02


App Proposal -

Sam Cook - Level 05

The app proposal follows the same design aesthetic as the printed collateral to create brand consistency. The app response is very hands on, a swipe motion is used to show the menu with left and right scrolling to find the desired page.

OUGD505 - Studio brief 02


QR Scanner Proposal -

Sam Cook - Level 05

Each art work featured has a respective QR code that the audience can scan in order to provide more information on that image. The promotional material will also have a QR code that will direct the audience to the exhibition app.

OUGD505 - Studio brief 02


Web Proposal -

Sam Cook - Level 05

As the exhibition is a stand alone exhibition it has its own website. The website is clean, minimal and functional, it is also user friendly allowing the audience to navigate around the website in a minimum of 3 clicks. The home page includes a rolling slide of imagery, this feature is also available on a smaller scale to show a variety of images to illustrate the information provided.

OUGD505 - Studio brief 02


Sam Cook - Level 05

Sam Cook - Level 05

A range of promotional material has been mocked up to help advertise the exhibition. The material includes; Flag banners, bill boards, posters, and wall paintings.

OUGD505 - Studio brief 02


Flw board