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Minimum size = 10mm Border size = 2mm

Logo misuse- The logo should never be rotated, flipped, skewed or stretched. No colour should be added. Name

APERCU-A B C 1 2 3

FLW

White is the main colour of the logo but when white is not applicable, black should be used.

The logo should only ever be used in black or white, but can also be layered with grey scale photography.

FLW

Weight

BOLD

Maximum size = Unconstrained The beauty with in the fundamentals is what the Frank Lloyd Wright exhibition stands for. The Brand should never distract from the art work but instead enhance it’s beauty and simplicity. This is the driving force behind our visual communications and drives our activities The Frank Lloyd Wright exhibition is a sub brand of the Guggenheim museum with its own stand alone design. The logo can be used in accordance with the Guggenheim Museum branding, but this is not essential.

Name

Lekton- Aa Bb Cc 1 2 3 Weight

Regular

FLW FLW

When featured on art work the logo should always be centered. Other use of the logo should be placed in the bottom left hand corner.

FLW

FLW FLW


Branding Guidelines


Branding guidlines