Visit Simply Rayne at: www.simplyrayne.com Born Reiana Fernandez in San Antonio, Texas, Simply Rayne came into her own through hard work and big dreams. Initially, she had her heart set on becoming an actress and a model, but after experiencing the elegant thunder of Beyoncé, Reiana began the transformation to Rayne. The name came to a family friend who had an epiphanic dream where Reiana was outside in the rain. The beauty and purity of the image resonated with her. She added the “simply” out front to honor the warmly accessible side to her personality. At 13, Rayne applied her family’s work ethic to vocal lessons, pushing away her barriers of shyness in service of her dreams. “I really had to push myself—I was scared to sing in front of anybody. I had to get over it, and just put in the work,” she says. That enlightening year she made her singing performance debut at church.
Simply Rayne has previously issued the empowering urban anthem “How We Do” and the smolderingly soulful ballad “Need To Know.” Her latest, “Don’t Stop,” produced by the Klubjumpers, and featuring Baby Bash, is an artistic high watermark. It’s a balmy sun-kissed track bursting with urban swagger, and Rayne’s sensually dreamy vocals that ease from a rhythmic soulfulness to a silken flow. The track was a full collaboration with her production team, and it has been imaginatively remixed by The Klubjumpers, Jay Salter, Dark Intensity and Knappy. On it, Rayne wrote her melodies and lyrics, and her producers built the track. A self-confessed “book worm,” Rayne’s lyrics come from her passion for literature. Her gift for metaphorical flair is on full display on “Don’t Stop” where she likens the bliss of dancing to the carefree purity of new love. Here, she sweetly encourages the tune’s love interest to never stop dancing as the couple segues into the uneasy, post-honeymoon phase of a romantic relationship.
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