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| Introduction 5 | Publication minibook annual report magazine
9 13 19
| Advertising promotion
| Brand Identity
Personal Information | Name
Sammi Yuen Sz Man
Chinese, English and Mandarin
| 2D skills
Adobe Illustrator, Photoshop, InDesign, Dreamweaver, Flash and Captivate Microsoft Word, Excel, Powerpoint and Outlook
2012-13 | Bachelor of Arts in Professional Communication Hong Kong Polytechnic University, SPEED 2009-11 | Associate of Arts in Media and Publication Design Community College of CIty University of Hong Kong
| 2012 In Final Year Project, designing promotion materials for the non-government organization - Watoto. Promotion kit, gift card, pamphlet, direct mail, etc are the products for Watoto and its Building Tour in Hong Kong.
| 2011 In the course of Chinese Writing for the Media, designing magazine for a Korean TV drama. It is included cover story, and related topics, such as travelling spots, interviews and trends.
| 2009 Jun - Apr Be a clerk in kindergarten, designing and making movie clips for studentâ€™s congregation ceremony.
PUBLIC AT ION minibook | annual report | magazine
| theme : Animal Abuse. It is for awaring readers to care the animals | idea : message is spread through a story mode is much attractive as the target audiences are kids. | pop-up effects : highlight the samples
| cover : die-cut effect is shown in the title. Letters - “L”, “V” and “E” are typed and a cat is stayed among. Combination of the words can be “LOVE” or “LIVE”, is recalled audiences about the message. | color : the color tone is mainly light blue, this can make audiences feel mild and comfortable.
| theme : Connection to Life | concept : the contribution of the MTR to our daily life, so the dots and lines are presented this idea. | font : Myriad Pro | color : red is the main color tone | graphics : the dots and lines are presented our linkage by the MTR. Graphics are kept as simple as it can.
top : executive management report bottom : board of directors
table of contents | editorial page | division page
| masthead : the content is about Korean issues, so the magazine is called “e-ko”, the other is “echo to Korea”. | theme : Romantic Spring | colors : main colors are light green and pink. Light green is meant spring; and pink is meant romantic. The other colors are black, gray and white. | graphics : mainly lines and floral patterns; and other related elements. | cover : two characters are placed and created focus, the brief index is placed.
texture of paper : translucent papers
| idea : it is related to myself | graphics : lines, and combined to different shapes | format : Flash; Action Script 2.0
photo by : Watoto
inner side (English and Chinese version) : original size = 36 x 28 cm
outer side: house shape a sense of security and give an opportunity for kids to grow green leaf drop children like seeding
| objectives : introduce Watoto and its Home Building Tour | idea : use creative and attractive printed materials to raise awareness of audiences and reputation of Watoto | colors : earth tone and bright colors, to recall and enhance the image of Watoto | die-cut : attract audiences’ attention and imply the meaning of “changing children’s lives together”
change the world, but don’t let the world change your smile.
Each new day is another
CHANCE CHANGE to
Esther Havens Photography
You have two
HANDS, YOURSELF, OTHERS. one for helping
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the other for helping
front view: size = 9 x 5.5 cm
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, not in your
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for business card
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logo - business card - compliment slip
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Tel: (852)2651 7492 Fax: (852)2651 7493 Email: email@example.com http://www.horus_mens.com
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39 logo - business card - compliment slip
Horus Men Products (H.K.) Ltd., Shop 351 A, L3,
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41 letterhead - envelop