I am currently an undergraduate at Southampton Solent University studying Public Relations and Communications. The course has equipped me with the necessary skills to work within a PR environment such as regularly composing press releases, delivering pitches to and working alongside external clients such as ‘Five by Five’ and ‘Paramount Studios’. Having completed work within the digital, internal communication, advertising and investor relations sectors (to name but a few) of PR, I have gained a wide knowledge and understanding in how manage and work within different areas of PR. Having experience and working closely with designers, as a model, I have developed a keen interest in the passion, determination and the hard work they have produced to sustain and build a respectable brand. It is this experience that has made me want to work in house in particular to see and to be involved in the workings of dynamic and forward thinking brand such as Burberry. I have always been interested in Burberry’s work and expansion- in particular how they have pioneered the online world of fashion, through their live streaming of shows, and more recently their Regent Street ‘Runway to Reality’ event that they held this season. The brand cleverly balances heritage with the contemporary in their Prorsum collection, whilst maintaining accessibility through it’s various diffusion lines such as Brit and London. As someone starting out in the professional world, Burberry would be such a prestigious place to gain experience and also learn from. I am very keen on Burberry’s innovation not only with their social media, but also with their iconic and hugely successful collaborations using young emerging British talent, with models actors and musicians in their campaigns, shows and events. I am a hard working and determined individual who is motivated by being challenged. Whether it be working successfully within a team or individually, no task will be attempted without 100% effort. I would love to be considered for an internship at Burberry over the summer period. As my favourite brand in fashion, Burberry would be my first choice to work for.