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TheBr i e f

Projecttypeandtitle: Vi r a l a dve r t / Cr e a t i ve / Funny/ I nve nt i veVi de o.

Compa nyi nf o: Ra pa nui i sa nEc oFa s hi onc ompa nyf r om t he I s l eofWi g htt ha tma ke sOr g a ni c ,Et hi c a l c l ot hi ngus i ngRe ne wa bl eEne r g ya ndi sa na dvoc a t e ofg r e a t e rt r a c t a bi l i t yi nt hef a s hi oni ndus t r y. Ra pa nui wont hes us t a i na bl eBus i ne s sAwa r ds 2010.

Pr oj e c tobj e c t i ve / pur pos e s : Toc r e a t eavi r a l vi de ot oi nc r e a s ea wa r e ne s sof t hebr a nda ndi t sc or et he me sonl i ne . Wor kr e qui r e d( c r e a t i vec onc e pt s , de s i g n, a r t wor k, c opyr i g ht i ng , e t c ) : Cr e a t i vede ve l opme nt , pl a nni ng ,i l mi ng , e di t i nga ndpr e s e nt a t i on.

Ta r g e tMa r ke t / Audi e nc e : Al l a g e d1830.

Compe t i t or s : Pa t a g oni a , Howi e s , Fi ni s t e r r ea ndhi g hs t r e e t br a nds .

I ma g e s / phot os( e x i s t i ng ?t os hoot ?t os our c e vi al i br a r i e s ? ) : S e es t yl ea twww. r a pa nui c l ot hi ng . c om a ndby r e que s t . Log osa ndt e x t / c opy( t obes uppl i e d? ) : www. r a pa nui c l ot hi ng . c om a ndbyr e que s t .


Fi l mi ngi nl oc a t i on t hr e eoff our / / / / / ( s pa r ksl yi ng ) / / /


TheI de a

Afteralotofthinkingaboutmy or i g i na l i de af orRa pa nui , I de c i de dt ot ur nt omyf r i e nda nd s e ewha thea ndIc oul dc omeup wi t h.

Ke e pi ngi nmi ndt het opvi r a l vi de osoft oda y( a l s obe a r i ngi n mi ndt hevi r a l ha dt oi nc l udemy outi t ) . J onS ug de na ndIc a meup wi t hEc oUr ba nWokBoa r di ng . Al t houg ht hei de ai sabi tc r a z y, t hema ki ngoft hevi de owa sa ve r yf unpr oc e s s . Ac ha nne l on Yout ubeha sbe e nc r e a t e d, s ot ha t i fwer e c or da nymor evi de ost he y c a nbepos t e d/ vi e we dont he r e . J ona ndIr e a dy/ / t os t a r ti l mi ng / / t hes e c ondvi de o


TheCos t ume

Originally,thecostumewasdesignedfora di f f e r e ntpur pos e . Abe t t e ri de ac a mea l ong whi c ht ookt heus eoft heouti t .

I nt ot a l , t he r ewe r e460pi nsus e dt oa t t a c he e a c hl e a ft ot heg a r me nt s , 400l e a ve spi c ke d, a t ot a l of56hour ss pe ntpi nni ngt hel e a ve sa nd a r oundÂŁ30s pe ntont hec os t umemi nust he s hoe s . Thewa x yl e a ve ss t a ye dt he i rc ol oura nd s ha pef ora r ound3we e ks , whi c hg a vepl e nt yof t i met oc ompl e t et heouti t . Us i ngpi nspr ove da ve r ywi s ede c i s i on, duet ot het i g hti t t i ngi t wa spr e di c t e dt ha tmos toft hel e a ve swoul df a l l of f . Dur i ngi l mi nga r ound1015l e a ve sc a me of ft heouti t . Theg a r me nt sus e dwe r eal ong s l e e vet op, j og g i ngbot t omsa ndaba l a c l a va . Onl oc a t i on,i l mi ng J onS ug de n/ / / / / / / S a m Ma r c ha nt / / / /


T h eB r i e f

www. noki a. c om


eR OUT E E r out ei saec os ol u ont oy ourdr i v i ng , i tha sma nyt ec hni c a l f ea t ur es . T hea i m oft hi ss er v i c ei st opr ov i det heus erwi t ht he bes twa yofs a v i ngmoneywhenus i ngt hei rc a r . E r out edi s pl a y s i ndept h psonhowt os a v ey ourmoneya ndpr ov i desas a f er dr i v i ngex per i enc e. T hei deawa sbor nwhenc ons t a nt l yr unni ng outofpet r ol a nda c t ua l l yda ma g i ngac a rov eral ongper i odof me. Notonl ywi l l y ous a v emoneywi t hE r out ey ouc a n c ompa r ey ourf uel c ons ump onwi t hot herus er s .

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ha r t mpg ’ s det a i l s c

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GRE E NROUT E

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Wheni npu ngy ourc a r sdet a i l si nt ot heE r out es o wa r ei twi l l s t r ea mf r om t hei nt er netus ef ul i nf or ma ons uc ha smi l esper g a l l on. T heg r eenes tr out esf ea t ur eont hea ppl i c a onwi l l ul i s e t heonboa r dNok i aOVI ma ps , t hi sf ea t ur ewi l l s howt heus ert he mos tec of r i endl ywa yoft r a v el l i nga ndc a nbes wi t c hedoffa t a ny me. T hef uel c ons ump ona r i but ei sv er yuni quei nt he wa yi tf uncons . T hef uel c ons ump oni sj udg edont hel a s t j our neya ndi fi tc a nbema demor eec of r i endl yus i ngma psa nd pst ha taus erc a na ppl yt hems el v es . T he pss econoft he s er v i c ef eedsofft hel a s tj our neyda t aa ndi nf or ma ons uppl i ed a bouty ourv ehi c l e. T her ea r emor eg ener a l pst os ea r c h t hr oug ht ha tc a nhel pwi t hs ma l l j our ney sa ndev er y da ydr i v i ng . T heec odr i v er ss a v erc ha r tk eepst r a c koft heus er swhoa c hi ev e t hebes tf uel ec onomywhi l s tus i ngE r out e. Al l t het ops a v er s c a nbec ont a c t edv i aema i l orv i ewedbyc a rdet a i l s .


T heE r out ewebs i t ewor k s i nc onj unconwi t ht he mobi l ea ppl i c a on. When t hes o wa r ei sdownl oa ded f r om t hewebs i t et heus er c a nv i ewt hebi g g es tec o s a v er swi t hi nt heUK. T he webs i t ea l s of ea t ur esa ‘ f ol l owuson’ s econ, t hi s ena bl est heus ert og et di r ec tf eedsf r om ei t her F a c ebookorT wier .

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www. er out e. co. uk

T heec of r i endl y t r a v el l i ngs ol u on i nputc a rdet a i l sher e

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TYPEGETSBETTER WI TH

A COLLABORATI ON PROJ ECT BY SAMUELMARCHANT


01

THE BRI EF

Thi sbr i efi nt r oducesyout o i nt er di s ci pl i nar ypr act i s et hr ough r es ear ch. Col l abor at i onandi nt er di s ci pl i nar yar eani nher entas pectof web2. 0ands oci almedi at echnol ogi es .I nt oday’ snet wor ked s oci et y,col l abor at i onhappens mor ef l ui dl yandr egul ar l y.Web 2. 0t echnol ogynotonl yenabl es ust ovi ew wor kf r om di f f er ent f i el dsofpr act i s ewi t heas e,

i ncr eas i ngourawar enes sofdi f f er ent pr act i s es ,butal s of aci l i t at espar t i ci pat i oni npr act i s est hatcr os sdi s ci pl i nar y boundar i esandcol l abor at ewi t hpeopl e f r om ot herf i el ds . I nor dert odealwi t ht hi scompl exi t y,i ti s es s ent i alt owor kt oget her .New Medi a ar t ef act sar eof t encompl expi ecesof wor kt hatr equi r edi f f er ents ki l ls et sand ar emor eof t ent hannotpr oducedby t eamsofpeopl ef r om di f f er entf i el ds . Manydes i gner sdevel opedcr eat i ve

i nt er es t st hatl eadt ot hegener at i onof per s onalpr oj ect sandcol l abor at i oncan of f err i chandexci t i ngwayst odevel op yourdes i gnpr act i s e.Youar er equi r edt o pl an,r es ear chanddevel opapr oj ect t hr oughcol l abor at i onwi t hpr act i t i oner s f r om ot herf i el ds( s uchasar chi t ect s , f as hi ondes i gner s ,engi neer s ,comput er s ci ent i s t s ,mus i ci ans ,ar t i s t s , phi l os opher s ,chef s . . . )ort hr ough or gani z i ng/ par t i ci pat i ngi ncol l abor at i ve event s( f l as hmobs ,popupevent s . . . ) .


02

Fort hi spr oj ectIwant edt o s ol el yf ocusont ypogr aphy, bei ngi ns pi r edbyl ayout sof t ypeandpl acementofi mages . Havi ngs omet hi ng phys i calasades i gneri snots o of t ent hecas e,neverhavi ng exper i ment edwi t hmet ali t becameal ar gepar tofmy pr oj ect .Mymai ni ns pi r at i on ( evenbef or et hepr oj ect ) ,was Gor danYoung.

If i r s t l ys t ar t edbymaki ngmyown f ont ,bear i ngi nmi ndt hecons t r ai nt s ofcut t i ngandwel di ngt hel et t er s . Thr oughoutmydes i gns ,It r i edt o keepmyangl est hes amet odevel op acer t ai ns t yl e.Af t ermanyt r i esof maki ngt hef onti n phot os hopandi l l us t r at orImoved ont of onts of t war e.Thel ear ni ng pr oces swass l ow butImanagedt o gett hr oughi t .Havi ngani deaf r om t hemi ndt ur ni nt ot ypeabl edi gi t al f or mati saver yexci t i ngpr oces s .

Ful lt ypeabl et ypef ace


03

COLLABORATORS

Fi ndi ngmycol l abor at or sf ort hi s pr oj ectwasaver ycl eart as k.I appr oachedJ ami e( whowor ksi n acargar age)t ohel pmewi t h wel di ng.Ihadal r eadys our ced mat er i al sf r om SheetTech.Bob Wi l s oni sdoi ngagr aphi cdes i gn cour s e( whohel pedgr eat l yi n t hef ontdepar t ment ) .Myol d chemi s t r yt eacherwasmor e t hanwi l l i ngt ohel pout .Iam ver yl uckyi nt er msof col l abor at i ngwi t hpeopl e.

Havi ngt hecol l abor at or st her eal lt he t i met ocont actasIpl eas ewasa bl es s i ng.Ihadmaj ori s s uesus i ngt he s of t war et oedi tmyt ypef ace,s oI deci dedt oemai lBobWi l s on,who r epl i edt hatday.Mymai ncol l abor at i onJ ami e,s aw aver ypr oduct i veand pr eci s ecoupl eofdaysi nt he wor ks hop.Gi vi nguphi st i meand ef f or tf ort hepr oj ect ,havi ngaf r i end t ohel pmeal ongt hepr oces smade l i f eeas i er .Ihavegai nedal otf r om col l abor at i ngwi t hot her st hr ought hi s pr oj ect .

Ever yonet hathel peddur i ngt hepr oj ect


04

Af t erdevel opi ngmyf i r s t t ypef acei nphot os hopand i l l us t r at orImovedont of ont s of t war e.Ther ear epl ent yof s our cesont hei nt er nett ogui de yout hr oughus i ngt hes of t war e. If oundi tqui t econf us i ngand qui t ehar dt ogr as patf i r s t . I twasonl yaf t eragr oup di s cus s i onofmywor kt hatmy f onts houl dbeasar es ul tof maki ngmyl et t er sf r om s t eel .

It houghtofpl aci nmyl et t er sundera s t r ongmi cr os copet os eei fIcoul d makeat ypef acet hr ought hepr oces s . AsIwascut t i ngmyor i gi nall et t er s f r om s t eel ,Ir eal i s edIcoul dmakean i nt er es t i ngt ypef acewi t ht heof fcut s . Fi r s t l y,Ihadt ot akei ndept hphot os ofeachl et t er ,t hendr aw r oundt hem i ni l l us t r at or .Fr om her eIcopi edand pas t edt hem i nt oFont l ab( t ypef ace s of t war e) .Thepi ct ur eont her i ghti s t her es ul toft heof fcut sandi snow a f ul l ywor ki ngt ypef ace.

Ful l yker nedOf f Cutt ypef ace


05

Ihadt het houghtofcr eat i ngan onl i nef or matt opl aceal lofmy wor kont o,des i gni ngt hewebs i t e wast heeas i es tway.Theweb s i t ef eat ur espi ct ur es ,vi deos , onl i nebook,abouts ect i onand cont actpage.Pl aci ngmyf ont s onl i nehasal waysbeenmygoal . Addi ngavi deoIs hotands ome pi ct ur esoft hepr oj ectl acest he webs i t et oget her .Us i ngs i mpl e codet hewebs i t ecamet oget her qui ckl y.

Ut i l i s i ngt hes paceont hewebs i t eI canupl oadi magesal lt het i me.As t hepr oj ectpr ogr es s esIcandocumenti tal lt hr ought hes i t e.The backgr oundoft hewebs i t econs i s t sof api eceofmet algi vent her us t ed t r eat ment .Al loft hedes i gndeci s i ons wi t hi nt hewebs i t er el at ebackt omy f i r s tSt eel df ont .Mor eandmor e cont entwi l lbel oadedt hr oughoutt he year .Thewebs i t ecanbeacces s ed vi a:www. s ammar chant . co. uk/ s t eel d

Homepagef r om t heSt eel dwebs i t e


06

I NFO

Ihavepl aceds omei nf or mat i on f r om t hepr oj ectont oaCD.The CD cont ai nsas hor tvi deopi ece, bot ht ypeoft ypef aces( t hatcan bei ns t al l ed) ,pi ct ur esandal l t hef i l esf r om t hewebs i t e. Ther ewer el ot smor ei mages t hatwer enotasr el evantast he onesal lr eadyl ocat edont he di s c.Thewebs i t ef i l esand i mageswi l lbeupdat edduet o t hepr oj ectevergr owi ngand devel opi ng.


TheBr i ef


TheDi s cover yCubeAppl i cat i on Theappl i cat i onut i l i s est heDi s cover yChannel ’ si nf or mat i onandfil t er si tt hr oughcer t ai nmai nt opi cs . Us i ngs mal lcubesofdat at heus ercannavi gat et hr ought heDi s cover yChannelcont enti nt er act i vel y. Theappl i cat i onoffer st wowaysofs cr ol l i ngt hr oughcont ent ,A.us i ngt hecubes ,B.us i ngt hecont ent di s pl ayedasamagazi neappl i cat i on.


Thei nt er f ace Us i ngt heDi s cover yCubecoul dnotbes i mpl er . Oncet heus erhasl oadert heappl i cat i on,t he ver yfir s topt i oni st henavi gat i on.Eacht opi cof i nf or mat i oni sr epr es ent edt hr ought hecubes r ot at i ngons cr een.Thes ecubeswi l ldi fferi n s i zedependi ngont hecont ents i ze.New cubes ofi nf or mat i oncanbeaddeds uchasf avour i t es .

Cont entcanbei nt egr at edwi t hs oci alnet wor ks . Thel ogosappearf ort heus ert ocl i ckwhenvi ewi ng cont ent .Us er scanevenus et hei Padt ophys i cal l y s hufflecont entar ound.Shaki ngt hei Pads i det o s i dewi l ldi s pl aydi ffer enti nf or mat i onf ort heus ert o s cr ol lt hr ough.Theupdat ef eat ur ewi t hi nt he appl i cat i onpr ovi dest hel at es ti nf or mat i on.


Shuffle/ Scr eens averFeat ur es Thes hufflef eat ur edi s pl aysdi ffer entcont ent whent hei Padi ss haken.Thei nf ot hati sus edi s compl et el ydi ffer entt owhatt heus erhasbeen vi ewi ng.Thi sf eat ur ecanbes wi t chedoff.

Thes cr eens averi sact i vewhent heappl i cat i onhas beenl ef tonf orf ourmi nut eswi t houti nt er act i on. Thef eat ur ecanbechangedandevens wi t chedoff, t hecubesf adef r om col ourt obl ackdur i ng.

Locat edont heCDar et woani mat i ons .Thes ei l l us t r at e t heappl i cat i onl oadi ngoncecl i ckedont hei con( ont he mai ni nt er f aceoft hei Pad) ,andt hes cr eens avef eat ur e.



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