ﻣﺠﻠﺔ ﻣﺘﺨﺼﺼﺔ ﻓﻲ ﻋﺎﻟﻢ ﺍﻟﻄﺒﺎﻋﺔ ﻓﻲ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ
PAPER C+ Y CYAN C+M MAGENTA M +Y YELLOW BALANCE REGISTER BALANCE BLACK 75% 50% 25% CYAN 75% 50% 25% MAGENTA 75% 50% 25% YELLOW 75% 50% 25%
DOES YOUR BUSINESS NEED A HEART BYPASS OPERATION?
REFLECTIONS ON GULF PRINT & PACK 2009 A WINNER ALL THE WAY
GRAFITALIA 2009 ITALIAN FLAIR COMES ALIVE IN MILAN
ﺇﻗـﺮﺃ ﻓـﻲ ﻗﺴﻢ ﺍﻟﻠﻐﺔ ﺍﻟﻌــﺮﺑﻴـﺔ :٢٠٠٩ ﻣﻌﺮﺿﺎ ﺍﻟﺨﻠﻴﺞ ﻟﻠﻄﺒﺎﻋﺔ ﻭﺍﻟﺘﻐﻠﻴﻒ ﻧﺠﺎﺡ ﻣﺎ ﺑﻌﺪﻩ ﻧﺠﺎﺡ
ﻣﻔﺼﻞ ﻋﻦ ﺃﺑﺮﺯ ﻣﺎ ﺷﻬﺪﻩ ﺍﻟﺤﺪﺙ ّ ﺗﻘﺮﻳﺮ ﻓﻲ ﺩﻭﺭﺗﻪ ﺍﻟﺘﺎﺳﻌﺔ
© 2001 A.B.Dick Company DIGITAL PRE-PRESS AND PRESS PRODUCTS FOR PRINTERS
Vol. 6 / Issue 57 / May 2009
Economy and ecology are not mutually exclusive. In fact, environmentally-friendly printing makes good business sense. It helps you cut costs and project a positive image to the market. Your customers will be increasingly interested in discussing your green credentials. Let’s work together to develop customized solutions: “Think economically, print ecologically”. www.heidelberg.com
WE SPOKE, LEARNT, TOUCHED AND SAW PRINT TOGETHER... Thank you for being with us Looking forward to see you in Gulf Print 2011 GifямБn Graphics
Contents News Platform
ME Printer May 2009
Abu Dhabi: Zayed’s Supreme Humanitarian Establishment Opts for High-end Braille Press
Abu Dhabi: HCT, UPP Team up to Develop Skills and Careers in printing and publishing
Dubai: Heidelberg Bags SM 52 order from Printex Printing Press
Dubai: IMPZ On Track to Realizing Global Ambitions
Dubai: PPG Invites Sponsorship for Print Awards ‘09
Lebanon: Unipak Orders Cyrel 3000 Line and Renzmann Distillation Unit from Dynagraph
KSA: International Saudi Media Conference to Open in May
Turkey: Samor International Group Marks Entry into Middle East
GCC: Heliozid Partners with Giﬃn to Promote Océ Digital Document Systems
Presstek Wins Patent Infringement Judgment
Egypt: Themar for Paper Trading Appointed Sole Distributor for Durst Digital Printing Machines
Egypt: Kodak Installs Country’s First NEXPRESS
Middle East: HP Simpliﬁes Channel Business Model
Iran: New KBA Rapida Presses for Iran Chap
KSA: SPPC Appoints New CEO
Oman: Mazoon Printing Gets New Head
UAE: Xerox Emirates Invests in Key Economic Sectors
Egypt: Techno Print 3 to Showcase Country’s Export Potential
IPEX 2010 ‘Champion in Print’ Award Conferred to Professor Frank Romano
IPEX South Asia 2009 Relocates to Mumbai
Infocus Does your business need a heart bypass operation?
The comprehensive monthly magazine dedicated to the graphic arts industry print professionals in the Middle East
Vol. 6 / Issue 57 / May 2009 ME Printer FZ L.L.C.
P.O.Box: 50 2183 Dubai Media City, Dubai – UAE Tel: +971 4 391 1210 Fax: +971 4 390 9561 E-mail: email@example.com Internet: www.meprinter.com
ﻣﺠﻠﺔ ﻣﺘﺨﺼﺼﺔ ﻓﻲ ﻋﺎﻟﻢ ﺍﻟﻄﺒﺎﻋﺔ ﻓﻲ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ CM YK
CYAN C+M MAGENTA M +Y YELLOW BALANCE REGISTER BALANCE
Morteza Karimian firstname.lastname@example.org
Group Publishing Director
75% 50% 25% CM YK
Prabhulla Chandran P M +971 4 391 1207 email@example.com
Client Service Manager
Iran - Khodayar Sadeghi firstname.lastname@example.org
UK - Laurel Brunner email@example.com
Specialist Contributing Editors USA - Frank Romano firstname.lastname@example.org
Dr. Younes Shokr Khah email@example.com
Dennis Mathew Daniel +971 4 391 1598 firstname.lastname@example.org
Editors Hiba Moussa +971 4 391 1208 email@example.com
Technical Editor - Arabic Section Dr. George Nubar Simonian firstname.lastname@example.org
Technical Editor - English Section Rod Hayes email@example.com
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Editor-in-Chief Eskandar Jahanbani firstname.lastname@example.org
Reﬂections on Gulf Print & Pack 2009
ME Printer Editorial Team
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ﺇﻗـﺮﺃ ﻓـﻲ ﻗﺴﻢ ﺍﻟﻠﻐﺔ ﺍﻟﻌــﺮﺑﻴـﺔ :٢٠٠٩ ﻣﻌﺮﺿﺎ ﺍﻟﺨﻠﻴﺞ ﻟﻠﻄﺒﺎﻋﺔ ﻭﺍﻟﺘﻐﻠﻴﻒ ﻧﺠﺎﺡ ﻣﺎ ﺑﻌﺪﻩ ﻧﺠﺎﺡ ﻣﻔﺼﻞ ﻋﻦ ﺃﺑﺮﺯ ﻣﺎ ﺷﻬﺪﻩ ﺍﻟﺤﺪﺙ ﻓﻲ ﺩﻭﺭﺗﻪ ﺍﻟﺘﺎﺳﻌﺔ ّ ﺗﻘﺮﻳﺮ
Gulf Print/Pack 2009 has created a stir in the Middle East, boosting market conﬁdence as sales have begun picking up and quality enquiries have been pouring in. In this issue, we reﬂect on the success stories of the exhibitors and address the promising growth that lies ahead. However, printers can no longer take anything for granted. Litho printers should seriously consider re-evaluating the plate making process; an eﬃcient CTP workﬂow can be of great use, as we ﬁnd out through a special report on prepress performance.
Graphic Designer Samlal S +971 4 391 1206 email@example.com
Hareesh K. V. +971 4 391 1546 firstname.lastname@example.org
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+971 4 391 1210 email@example.com Correspondence and advertising material to be sent to ME Printer Magazine Oﬃce 214, Bldg. No. 9, Dubai Media City Dubai – UAE or E-mail to: firstname.lastname@example.org Printing: Atlas Printing Press LLC
All rights reserved. No part of this publication may be reproduced in whole or in part without written permission of the publisher. Whilst every care has been taken in the preparation of the editorial content, the publishers cannot be held responsible for any errors or omission. Readers are requested to seek specialist advise before acting on information contained in this publication, which is provided for general use and may not be appropriate for the reader’s particular circumstances. Saudi Print
ME Printer May 2009
Find comfortable job situations, post investment opportunities, invite investors and buy and sell ... in the Middle East market place
© 2001 A.B.Dick Company DIGITAL PRE-PRESS AND PRESS PRODUCTS FOR PRINTERS
Italian Flair comes Alive
Eskandar Jahanbani Editor in Chief
Another edition of Gulf Pack and Gulf print has concluded, and considering the current economic climate, we believe it was a success. We did receive mixed reviews; however, the companies notched up good deals and serious enquiries and the quality and quantity of visitors were satisfactory. In this issue we are oﬀering a comprehensive post show report, including interviews, news, success stories and our personal impression. A number of important events will be held in the course of 2009 that are equally important: Paper Arabia in Dubai, SIM in Abu Dhabi, Saudi Print in Riyadh and Technoprint in Cairo, will provide a much needed boost to the regional graphic arts industry during these tight economic times. We will cover these trade events and follow their developments. The organizers of Print Award 2010 have already started promotional campaigns for the event. Next year’s edition of the event will see the participation of more countries including Iran. This is good news for it proves that the Award has become a respected trade event beyond the borders of GCC countries. This is no small feat and is another sign of our thriving industry. We are going through challenging and “toxic” times, and in order to ride out the storm we have to make a collective eﬀort, and supporting these events would be a noble eﬀort.
Participating companies notched up good deals and serious enquiries during Gulf Print
Abu Dhabi: Zayed’s Supreme Humanitarian Establishment Opts for High-end Braille Press
ME Printer May 2009
The new press, to be installed at the establishment’s Braille printing press, will serve the visually impaired and meet the growing demand on Braille printing
The Braille Printing Press of Zayed’s Supreme Humanitarian Establishment, based in Abu Dhabi, announced that it has received the latest state-of-the-art Braille press, which is considered the biggest among its range. The new press will serve the visually impaired and meet the growing demand on Braille printing, which comes in line with the establishment’s strategy to expand its services and oﬀer their customers with high-quality services. Naima Abdul Rahman Al-Mansoury, Member of Board and Manager of the Braille Printing Press, said that the press will be used to perform
Braille printing of educational and cultural media and stories for the blind as well as text enlargement. She added that since its inception, the press has vowed to provide many honorable services for the visually challenged, such as the Braille printing of school books, ﬂyers and publications, in order to enable them to educate themselves and gain knowledge and information and communicate with the society. The Braille Printing Press started operations in October 1999 with a single Braille press. Since then, the press has handled print jobs in Braille producing enlarged letters, school books, cultural and religious books and stories. The press also prints hotel lists, brochures for the social police, as well as printing ondemand books for the blind. Al-Mansoury indicated that the press aims through its annual operation plan, which was ratiﬁed by the management, to enhance the quality of printing and binding of school books. Hence, the decision was made to opt for a new Braille press, which is the second of its kind in the GCC region, following an installation in Saudi Arabia. She added that the new machine can print 44 characters per second, uses
roll paper, and can perform cutting and binding at the same time, thus saving a lot of time and eﬀort; this will help increase the number of publications printed by the press during the year. Al-Mansoury conﬁrmed that the new Braille machine will help the press to achieve its goals for developing the general educational and cultural methods of the visually impaired, and in particular, will ensure their association with the general education system and the society in general. Zayed’s Supreme Humanitarian Establishment’s printing press undertakes Braille printing of school books, cultural and informative ﬂyers, chapters of the holy Quran, speeches of the prophet, as well as conference programs, stories, monthly diaries and medical instructions. Furthermore, the press prints service brochures for some ministries, ﬂyers for the social police of Abu Dhabi police. It caters to the blind and visually impaired around the UAE, libraries at integration schools, care centers inside UAE, establishments working for the handicapped, local social establishments, and some of the specialized centers for blind people abroad.
Abu Dhabi: HCT, UPP Team up to Develop Skills and Careers in Printing and Publishing Over 200 students will be enrolled in the courses set to start in September 2009
H.E. Sheikh Nahayan Mabarak Al Nahayan, Minister of Higher Education and Scientiﬁc Research, Chancellor of the Higher Colleges of Technology (HCT) and Mohammed Khalaf Mazroui, Chairman of United Printing and Publishing (UPP) have signed an agreement to develop and oﬀer a certiﬁcate in Work Readiness program (WRP) in Printing and Packaging, a Diploma in Printing and Packaging and a Diploma in Printing Management (Printing Maintenance). The ‘HCT Print Media Academy’ will be the ﬁrst-of-its-kind in the Gulf region wherein students who graduate will take up prime positions in the UAE’s printing and graphic communications industries. Dr. Tayeb Kamali, Vice Chancellor of the Higher Colleges of Technology,
said, “We are committed to training our future leaders with the skills employers seek to ensure that they ﬁnd productive and meaningful employment. We are extremely proud to partner with United Printing and Publishing to provide our students with opportunities to develop skills and careers in the printing and publishing sector.” Ali Saif Al Neaimi, General Manager, United Printing & Publishing, said, “Our vision is to educate, train and prepare a set of pupils, especially from within the Arab region, who can be professional and competent leaders in the printing, publishing and graphic communications industries.” He added, “We also aim to develop the human resources sector of the UAE and develop a strong national workforce, in addition to introducing innovative technologies to the UAE and the GCC region.” Commenting on this partnership, Mohamed Khalaf Al Mazrouei, Chairman of Abu Dhabi Media Company, said, “We are proud of this strategic partnership, which falls within Abu Dhabi Media Company’s commitment to support the local talents and create a talent training opportunities. Abu Dhabi Media Company remains committed towards the youth and to hold up the media infrastructure in the UAE.” The ‘Print Minor’ programme is an extensive print programme that
combines professional graphic communications with specialist skills required for diﬀerent print applications. Students would be trained to acquire both theoretical and hands-on practical proﬁciency. The syllabus will include comprehensive practical and theoretical training on the operations of pre-press, press and post press, fundamentals of costing, estimating and accountancy in print, industry exposure and fulﬁlling client briefs, and print business management and control. “Students in this programme will have the best possible preparation for a hands-on role in a real time printing press environment and will be able to enter their ﬁrst job with conﬁdence, whether they are going to join a large printing press or intend to start their own printing press,” said Al Neaimi. The UAE has become the regional hub for the publishing, printing and advertising industries, and is one of the largest single-share businesses to be generated in this sector in the Middle East by 2008. The UAE alone has over 375 printing presses converting commercial, newspaper, packaging and other quick print solutions. Studies show that the UAE printing industry will attain a 15-20 per cent growth over the next three years as indicated by elevated newspaper circulation and print advertising spending.
Dubai: Heidelberg Bags SM 52 Order from Printex Printing Press
ME Printer May 2009
The fully automatic perfecting device allows greater ﬂexibility for small printing jobs
Heidelberg has announced the sale of a Speedmaster SM 52 to Dubaibased Printex Printing Press, which specializes in oﬀset printing. N. C. Kumar, Managing Director, PrintEx Printing Press, said, “We have been looking for a small-size format press. This press from Heidelberg is suitable for our requirements. We will be using it for small printing jobs such as those for stationery.
During the past two years, we have been using comparatively bigger machines to print such jobs, and we have found them to be uneconomical. This was one of the main reasons for the purchase of this machine.” The Speedmaster SM 52 oﬀers a modular concept with conﬁgurations ranging from basic to highly automated. The fully automatic perfecting device allows greater
ﬂexibility. Two diﬀerent coating systems are available-the two-roller system and the chambered blade system. The inline die-cutting unit creases and die-cuts directly in the press at production speeds of up to 15000 sheets per hour. The compact standard-pile delivery is highly suitable for short and medium run jobs and the high-pile delivery minimizes pile changes for long runs.
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Combine the ease-of-use of digital with the versatility and high-quality output of environmentally-friendly offset printing.
ME Printer May 2009
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PO Box No. 120270 Saif zone Sharjah U.A.E. Tel: +971 -6 - 5572791 Fax: +971-6-5572792 Web: age-graphics.ae Email: email@example.com
Dubai: IMPZ On Track to Realizing Global Ambitions State-of-the-art infrastructure and business incentives fuel investor demand As the only dedicated free zone for the printing, publishing, packaging (3P) and graphics art industries, the International Media Production Zone (IMPZ), a member of TECOM Investments, has come a long way in establishing its reputation as one of the most attractive options for publishers around the world to set up base in Dubai. Companies joining IMPZ can avail of 100 per cent ownership, tax holiday and lower overheads for machinery, equipment, raw materials and spares. Rules governing media production have also been simpliﬁed to ensure maximum ease of operations for potential and existing investors. The presence of IMPZ at Gulf Pack/ Print 2009 was instrumental in reaﬃrming conﬁdence in Dubai’s vision of becoming a global media destination. Saeed Al Falasi, Executive Director of IMPZ, says, “We consider Gulf Print and Gulf Pack as the most appropriate platform for the region’s industry. It has drawn the participation of more than 12,000 trade professionals in its latest edition, who came together in Dubai to explore the best practice methodologies for the printing, publishing and packaging industries across the Middle East.” IMPZ has announced the completion of its pre-built Units complex. With a total of 106 units, the Pre-Built Unit buildings occupy two million square feet of land with a built-up area of 1.4 million
square feet and feature world class showrooms and multi-purpose warehouses. Apart from pre-built units, residential and commercial oﬃces, the world-class facility also oﬀers plots for developers who opt to establish their own units. “Several IMPZ business partners are already operating out of the pre-built-unit facilities. We have successfully completed infrastructure work at IMPZ. Power lines have been set up by Dubai Water and Electricity Authority (DEWA) at the Pre-Built Units (PBU), which feature 106 world class showrooms and multi-purpose warehouses, says Falasi.” In response to the question of how immune is IMPZ to the eﬀects of the global economic crisis, Falasi explains, “Any international business centre that is part of the global economy cannot remain immune to the current market conditions. This is all the more relevant to IMPZ as we host several renowned international companies at our cluster. Nevertheless, being part of a region that comprises several emerging markets and our ability to rapidly adapt to market conditions to tackle challenges keep us in a relatively stronger position compared to other economies.” He continues, “Backed by the government’s investor-friendly incentives and long-term strategies, we anticipate the UAE printing industry to continue witnessing steady growth. According to Oriental Press UK, this growth will be
further fuelled by strong interest from foreign investors, with prices in the region estimated to be 20-30 per cent below those of the UK and, in many cases, comparable to the price levels in China. Such trends of course, position Dubai, and by extension IMPZ, as an attractive hub for the publishing industry.” Competitive cost and location advantages, world class infrastructure, as well as political and economic stability, are some of the key elements that have helped Dubai and the UAE create a strong investment climate suitable for regional and multinational businesses. Dubai encourages a free economic system that allows private sector enterprises to undertake initiatives with minimum government intervention. “We aim to oﬀer the ﬁnest media resources, cutting-edge technologies and advanced production amenities. We can now proudly count some of the world’s most respected and renowned publishing companies as valued members of the IMPZ community. Our reliable state-of-the-art infrastructure and impressive business incentives have led to attracting over 2,000 companies and hundreds of freelancers to the TECOM media clusters. Of these, 175 in the publishing segment and 84 companies in the graphic art segment have chosen to be part of our establishment. For this reason, we believe we are ﬁrmly on the right track to realizing our vision,” concludes Falasi.
Dubai: PPG Invites Sponsorship for Print Awards ‘09
ME Printer May 2009
Barter sponsorship available for Platinum, Gold, Silver and Bronze categories
The Dubai’s Chamber of Commerce and Industry’s Printing and Publishing Group (DCCI PPG) is inviting sponsorships in the following categories–Platinum, Gold, Silver and Bronze–for the third Dubai Print Award, where the best producers of printed and published products from the Middle East countries will be judged by an international jury of printing experts and will be
awarded for their achievements. Sponsors will be provided media exposure through all sorts of advertisement, press conferences and releases throughout the GCC countries, onsite branding during the event etc. The event will be promoted in the Middle East media during the year 2009 and a ‘Print Award Ceremony’ will take place on the 27th of Janu-
ary 2010, accompanied by entertainment and dinner attended by dignitaries from the government and distinguished guests from the printing and publishing ﬁeld. During the ceremony, outstanding entries from the Middle East printing and publishing sector will be awarded with Gold, Silver and Bronze Awards.
Lebanon: Unipak Orders Cyrel 3000 Line and Renzmann Distillation Unit from Dynagraph The latest investment renews the company’s commitment to environmentally friendly solutions Unipak, a member of the Indevco Group of Companies based in Lebanon, with a continuous drive to increase their production capacity, has invested in a new ﬂexible packaging ﬂexo press and has conﬁrmed the order for a Cyrel 3000 Line and a Renzmann distillation unit from DuPont Packaging Graphics and DW Renzmann through Dynagraph. The DuPont Cyrel 3000 D (Dryer) oﬀers high standards in quality photopolymer plates drying technology and is capable of drying plates up to a nominal format of 132x203cm while it oﬀers 5 dryer drawers. The Cyrel 3000 D comes with ﬁve programmable timers with a choice of time ranging from 0 to 99 minutes and 59 seconds, while the time countdown is second by second. The printing plate is produced by exposure of the plate under UV-A lamps at high intensity (main and back exposures). The main exposure is performed with 44 UV-A ﬂuorescent tubes with built-in reﬂectors while the back exposure is performed with 46 UV-A ﬂuorescent tubes with built-in reﬂectors. The unit is operated and controlled through a large intuitive color
touch screen panel. Unipak choose the DW Renzmann unit type ROTO-140 to help their Reprocenter recycle the contaminated Perchloroethylene-Butanol chemical required in the processing of the DuPont Cyrel ﬂexo plates. The DW Renzmann distillation unit recovers contaminated solvents and washing agents through batch distillation. The material to be distilled is ﬁlled into the distillation vessel in batch quantities or continuously. A rotating scraper system permanently cleans the heat transfer surfaces, thus it is possible to distil even highly contaminated solvents and waste inks, to reduce the residue to a large extent, and to discharge it automatically. All distillation units can be combined with a washing machine and an appropriate washing agent supply system to form a closed circuit. Following the commissioning of the above equipment by Dynagraph, Unipak’s personnel have emphasized their commitment to a healthy environment and have replaced their consumption of Perchloroethylene-Butanol for a more environmental friendly type of developer called Flexosol, supplied by DuPont Cyrel.
KSA: International Saudi Media Conference to Open in May The event will take place in Riyadh on 18-19 May 2009 and media industry from all over the world will participate in the conference along with experts and consultants from IFRA and personnel of local press and media. The conference will address the future of the media industry, especially with regard to two main elements: the rapid development of technology and the international ﬁnancial crisis.
ME Printer May 2009
The Saudi Arabian Ministry of Culture and Information is organizing, in cooperation with IFRA, the ﬁrst International Saudi Media Conference, under the patronage of H.M. King Abdullah. The event titled ‘Future of News Publishing’ is planned to take place in Riyadh on 18 and 19 May 2009 and will cover all aspects of media publishing. International experts in the press
Turkey: Samor International Group Marks Entry into Middle East The Italian manufacturer of graphic arts consumable products has opened a liaison oﬃce in Istanbul
Samor International Group, a holding based in Bologna, Italy, and whose core business is represented by the production of graphic arts consumable products–digital thermal plates, CtCP plates, conventional oﬀset plates,
oﬀset sheet fed inks, 300 kinds of chemicals for prepress and press room–is establishing its regional presence through Verona Lastre Srl (VELA), one of its subsidiaries specialized in the manufacturing of oﬀset printing plates, which has opened a Middle East liaison oﬃce in Istanbul, Turkey. Established in 1998, Samor International exports consumable products to over 80 countries through an extensive distribution network. VELA, which is located in Northern Italy in a purpose built 13.000 square meters factory, produces positive and negative aluminium oﬀset plates, thermal and CtCP printing oﬀset plates, all complemented by a full range of compatible pre-press and press room chemicals produced by
another company of the group. VELA now has two production lines for conventional and digital printing oﬀset plates (the second line has recently been completed and it is the most technologically advanced plate production line in Europe). Orazio Samoggia, founder and current President of Samor International Group and a recipient of the ‘knight of the Italian Republic’ honour, says, “We strive to maintain the ﬂexibility of the partner ‘company next door.’ This approach allows us to follow customer requirements step by step and oﬀer them technical advice and tailor-made solutions and thus build up a relationship based on trust.”
GCC: Heliozid Partners with Giﬃn to Promote Océ Digital Document Systems The DDS range will complement Giﬃn’s expertise in oﬀset technology
ME Printer May 2009
from left to right, Alexandre F. Najem, Manager Dubai & Northern Emirates , Giﬃn Graphics, Najib F. Awad, DGM-sales, Giﬃn Graphics, Philippe Husni, GM Heliozid Oce ME and Rakesh Soman, Business Development Manager, Heliozid Oce ME
Giﬃn Graphics will promote the DDS range of Océ in the UAE, Oman, Bahrain and Qatar, where they have their own oﬃces with functional sales and service teams. The machines will be sold as well as maintained by the Giﬃn Graphics team who will be trained & supported by Heliozid Océ. ”We are very positive about our
strategic alliance with Giffin Graphics. They are the ideal company to partner with since they have the experience and the reach into the professional printing market,” said Rakesh Soman, Director-sales & marketing, Heliozid Océ Middle East. He added, ”In the given market conditions, professional printers have to create a diﬀentiation with innovative solutions through special and personalised jobs. This can only be made possible with the use of digital technology. Hence, there is a trend in the market to have a combination of oﬀ-set and digital printers as part of the printing infrastructure. Since Giﬃn Graphics has been addressing this market segment with their oﬀset product range, they understand the segment and its requirements, hence, can provide for the right combination with Digital Solutions.”
”Oce Digital Printers will complete our portfolio and enable us to oﬀer a full value proposition to our customers. Oce is known for innovation and their machines are the most reliable. Customers can expect unmatched eﬀeciency & productivity with Oce,” said Najib F. Awad, Deputy General Manager–Sales, Giﬃn Graphics. The begining of the new relationship was seen at the Gulf Print 2009 where Océ VarioPrint 6250 and Océ CPS 900 Pltainum were displayed and demonstrated on the Giﬃn Graphics exhibition stand. The Océ VarioPrint range of printers are B&W with an option to have cut sheet as well as roll feed of paper whereas the Océ CPS range has cut sheet color printers supporting paper size upto A3+.
Presstek Wins Patent Infringement Judgment VIM and distributor ordered to cease sales of product in Germany Presstek Inc., a leading manufacturer and marketer of digital offset printing solutions, has announced that it has achieved a favorable judgment in an important patent infringement case against VIM Technologies, Ltd. Under the court order entered by the Regional Court of Dusseldorf, Germany on April 20, 2009, VIM Technologies, the German distributor Reinsch Handel and the owner of the distributor, Andreas Reinsch, have been ordered to cease all sales of VIM printing plates which were the subject of the patent infringement lawsuit brought by Presstek. The Court determined that VIM’s printing plates Di-R-28, Di-R-36, Dp-R-28 and Dp-R-36 infringe upon Presstek’s German part of the European Patent 0 580 393 B1 and did not agree with the invalidity arguments raised by VIM in a separate nullity suit pending at the Federal Patents Court in Munich.
Presstek DI Presses Combine the ease-of-use of digital with the versatility and high-quality output of environmentally-friendly offset printing.
PO Box No. 120270 Saif zone Sharjah U.A.E. Tel: +971 -6 - 5572791 Fax: +971-6-5572792 Web: ag In addition, VIM, Reinsch Handel and Andreas Reinsch have been ordered by Ad the Court 52DI Flower A4.indd 1 to furnish Presstek with all advertising and sales information related to VIM sales in Germany, including the identity of parties to whom sales have been made, prices, volumes, costs and proﬁts earned on the sales, to enable Presstek to calculate damages. The judgment shall become valid after having been served upon the defendants. The judgment may be appealed, but Presstek may enforce it immediately upon the posting of a bond. The aforementioned nullity suit initiated by VIM
against Presstek remains pending. Commenting on the judgment, James R. Van Horn, Presstek’s General Counsel, said, “This is an important victory in Presstek’s ongoing eﬀorts to protect its valuable and legally protected intellectual property. While Presstek welcomes fair competition in the marketplace, we will not allow parties like VIM to gain unfair standing in the market by appropriating our technology. This judgment should serve as a warning that the purchase and use of VIM products violate patent rights and come with the risk of signiﬁcant liability.”
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ME Printer May 2009
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Egypt: Themar for Paper Trading Appointed Sole Distributor for Durst Digital Printing Machines New alliance to tap Egypt’s growing digital printing sector
from left to right, Assem Abd-Albaky, Member of the board, Managing Director, Ahmed Nada, Chairman of Themar for Paper Trading, Dr. Abdel Karim Hatata, Financial Manager
Themar for Paper Trading, a sister company of Afaq Trading, which is specialized in supplying printing supplies to the Egyptian market, has been appointed by Giﬃn Graphics as the sole distributor for Durst digital printing machines in Egypt. In the bid to know further about the company’s strategy to promote its wide range of products in the local market, ME Printer spoke to Ahmed Nada, Chairman of Themar for Paper Trading, Dr. Abdel Karim Hatata, Financial Manager, and Assem Abd-Albaky, Member of the
board, Managing Director. Nada explained, “Our company trades in paper, digital machines and inks, and we are experienced in oﬀset printing. We are keen to work with Giﬃn Graphics because they have tremendous experience in digital printing. In January-February 2009, the Egyptian market was almost stagnant. However, in March 2009, the market saw some investments.” Hatata commented, “Since October 2008, we have been the distributors of Durst machines in Egypt. We
have managed to sell one machine, and two orders are in the pipeline.” “Our list of clienteles includes digital printing companies from the governmental and private sectors. We deal with packaging companies as well as printers catering to the advertising sector. We have a plan to promote digital printing among governmental bodies,” said Abd-Albaky. Hatata added, “Previously, there was little chance for Durst applications to survive in the Egyptian printing market, because the presentation of Durst machines in the local market was not suﬃcient. We hope that our strategies will be eﬀective in introducing Durst machines in an eﬀective manner.” Themar will be participating at Techno Print Exhibition in Egypt. “With more than 1000 digital printers in Egypt at the moment, our participation will definitely help us to achieve more sales, concluded Nada.
Egypt: Kodak Installs Country’s First NEXPRESS
ME Printer May 2009
The digital press was sold to Concord Printing Presses in Cairo
Sidhom & Co. Printing Solutions, the authorized agent of Kodak’s Graphic Arts supplies in Egypt, organized a seminar to celebrate the sale, installation, and commission of Kodak’s ﬁrst NEXPRESS digital printing machine in Egypt to Cariobased Concord Printing Presses. The seminar, which was held on 23 March 2009 and saw the participa-
tion of more than 150 profes-sionals in the private and public graphic arts sectors in Egypt, commenced with a welcoming speech by Majed Nakhla, Operations Manager at Sidhom Co., followed by a speech by Sherif Sidhom, the com-pany’s CEO, who presented a synopsis on his company and its activities. Mohsen Nassri, CEO of Concord Printing Presses, briefed the attendees with an introduction to the company, explaining the reasons behind his company’s decision to opt for a NEXPRESS machine from Kodak, and the importance of having the machine in the press’ production line, pointing out the impor-tant features and capabilities that the machine can oﬀer. Salvatore Massaro. Business Development Manager at Kodak Eamer, Milan area, Italy, explained the company’s perspective on modern printing and its important require-
ments and speciﬁcations. He also presented a synopsis on Kodak and its products in the ﬁeld of digital printers, stressing on the success opportunities and businesses available in the communication and modern digital printing systems. Dr. George Nubar Simonian, Print Media professor at Egypt’s Helwan University, spoke about the deﬁ-nitions and speciﬁcations of digital printing, explaining its important techniques and applications, and the importance of value added printing when printing on-demand jobs, and variable data printing. The event was concluded with a Q & A session, followed by a dinner ceremony, where discussions on the relationship between digital and litho-oﬀset printing were held, as well as the future of the printing industries in Egypt and the region.
Middle East: HP Simpliﬁes Channel Business Model Channel partners will be oﬀered new opportunities to increase customer demand and generate leads ����������������� ������������ ��������������������
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ME Printer May 2009
HP Middle East announced that it will reﬁne its PartnerONE channel programme as of May 1, 2009, providing partners with a streamlined product oﬀering and easier business processes, as well as more competitive pricing and compensation. The changes will enable HP to oﬀer its channel partners reduced costs and greater eﬃciencies to maximise competitiveness. In addition, partners will beneﬁt from an improved cash-to-cash cycle and more predictable compensation to reduce the uncertainty presented by the current economic environment. As part of the changes, HP will enhance its product portfolio strategy to increase sales opportunities for partners. Integrating Imaging and Printing Group (IPG) hardware and supplies partners under a single accreditation and partner programme will provide IPG-focused resellers greater ﬂexibility to choose their own market oﬀering, opening up new sales opportunities. Additionally, these partners will beneﬁt from a single point of contact, enabling more eﬃcient, lower-cost account management by both HP and its partners. The Personal Systems Group (PSG) will introduce a new product portfolio for the small-business, smalloﬃce (SBSO) segment, combining the best of its current Commercial and Consumer product families. This portfolio will beneﬁt from aggressive up-front pricing and be available for orders in bulk quantities, helping to reduce administrative and supply chain costs for HP and its partners. HP will also streamline its PSG
and IPG product portfolios, with plans to reduce the number of IPG conﬁgurations by up to 30 per cent over the next six months, and the number of PSG SBSO conﬁgurations by up to 35 per cent. These reductions will help signiﬁcantly lower the amount of time that reseller partners spend choosing conﬁgurations and that distributors spend managing inventory. HP is streamlining its Pay for Results (PfR) compensation model for both reseller and distributor partners, providing more meaningful compensation that will help partners through the current economic diﬃculties by improving their cashto-cash cycle and providing greater predictability in their earnings. Partners will also beneﬁt from additional opportunities to earn more money from their HP business. As part of the changes to PartnerONE, HP is oﬀering its channel partners new opportunities to increase customer demand and generate leads, such as a larger addressable market with the alignment of the IPG hardware and supplies businesses, and the new PSG SBSO product portfolio “Channel compensation has become increasingly complex and focused on back-end rebates over the last ﬁfteen to twenty years,” said Alastair Edwards, Senior Analyst at Canalys. “We believe that channel partners will welcome the simpliﬁed model that HP is putting in place, enabling them to reduce administrative overhead and providing greater predictability in an uncertain economic environment.” “In today’s environment, our partners have neither time, energy nor money to spare—we need to help them make the very most of every business opportunity,” said Anil Kumar, General Manager, PSG, HP Middle East. “We are moving to a more streamlined and simpliﬁed business model that we believe will be more predictable for our partners, allow them to grow their business with HP and turn their cash faster.”
Iran: New KBA Rapida Presses for Iran Chap Teheran-based media house invests in half and medium formats
from left to right, Falk Sparbert, sales manager KBA Radebeul, Jochen Schwab, sales director KBA Würzburg, Excl. S. Mahmud Doai, president & CEO Iran Chap Co., and A. Habibi Mehr, commercial director Iran Chap Co.
Teheran-based publishing and print house Iran Chap has placed a single order for four Rapida sheetfed oﬀset presses. A four-colour Rapida 75 and a two-colour Rapida 106 perfector were delivered at the end of March. Two four-colour Rapida 106 presses will be installed in April–both with a high level of automation: FAPC fully automatic plate changers, non-stop facilities for the feeder and delivery, washing systems for the blankets, impression cylinders and ink rollers, inking unit temperature control and much more besides. The presses are linked to the company MIS via the production management system LogoTronic professional.
Quality control and documentation are handled by the measuring and control system DensiTronic professional, which also incorporates functionality for control on the basis of spectral measurements. Iran Chap was founded in 1966 by the Ettelaat Institute, the owner of what is today the oldest Iranian daily newspaper Ettelaat, and has been printing with web presses from Koenig & Bauer for some time. The existing production line-up is
tute, as well as a wide assortment of printed products for government and private customers, such as magazines from the spheres of culture, sport, politics and economics, science and youth aﬀairs. A policy of continuous investments has helped establish Iran Chap among the market leaders in newspaper and magazine printing in Iran. The new Rapida presses are expected to add yet another notch to the company’s quality reputation
now to be joined also by sheetfed oﬀset presses from KBA. The media house produces not only newspapers and magazines, but also a broad diversity of books, including publications of the Ettelaat Insti-
and product diversity in the ﬁeld of periodicals and books, and will at the same time deliver a further boost to production eﬃciency.
KSA: SPPC Appoints New CEO
ME Printer May 2009
Dr. Saad Bin Rashid Al-Dossary comes with wide practical experience in the printing sector
The Saudi Printing & Packaging Company, one of the Saudi Research & Marketing Group’s companies, announced the appointment of Dr. Saad Bin Rashed Al- Dossary as the company’s new CEO. The decision
came after SPPC’s previous CEO, Eng. Tarek Bin Abdul-Karim Al-Gain, submitted his resignation and was appointed as Deputy CEO at the Saudi Research & Marketing Group, and General Manager of the Saudi Research & Publishing Company. Dr. Al-Dossary joined the Saudi Research & Packaging Company in 2008 where he worked as an Executive Director of Operations until he was appointed as the company’s new Chief Executive Oﬃcer. He holds a bachelor’s degree in printing from RIT University in the US, the world’s best printing-specialized university. He obtained his MA and PhD degrees in Management from the American University of London in 2002 and 2005, respectively.
Dr. Al-Dossary is among few professional experts in his ﬁeld, having wide practical experience. He served as Production Manager at King Fahad Quran Printing Press from 1989 to 1997 before working as Director, Purchasing Dept., at the Mineral Ingot Company from 1997 to 2000. Later he moved to Al-Youm newspaper where he worked from 2000 to 2007, and saw the company’s selection as the best Asian printing press, and second best establishment in the world to receive an ISO certiﬁcate in the ﬁeld of newspaper printing. He also worked as an advisor to some parties and presented several work papers at specialized international forums.
Oman: Mazoon Printing Gets New Head Increased ﬂexibility and customer service continue to remain focus areas Mazoon Printing Publishing & Advertising, a leading print house in Oman, has announced the appointment of a new General Manager, Graeme Selby. Selby comes with several years of experience in UAE in a similar role in the printing and publishing Industry. Prior to this he worked for two of the UK’s largest printers, The Polestar Group and Vertis, where he spent many years in charge of various printing sites. “I am very excited to have joined Mazoon and I am looking forward to the challenges that lie ahead in our ever changing and demanding marketplace. Mazoon are well positioned as a leading printer in Oman and my intention is to grow the business through our quality products, latest technology and most importantly, excellent customer service,” says Selby. “The customer is the most vital component of any business and Mazoon will make it top priority to champion both our existing and
future customers and build on those relationships. This together with our experienced workforce and being part of the W J Towell group gives Mazoon a dynamic edge in the print business,” he adds. The Mazoon printing facility houses 3 Man Roland presses with up to 6 colours plus UV varnish etc., in addition to Heidelberg Speedmasters and a very large range of ﬁnishing equipment such as perfect binding, saddle stitching, embossing and foiling, laminating, and cutting, all backed up by state-of-the-art repro facilities. “Mazoon was the ﬁrst commercial printer to be formed almost 40 years ago. We have a staﬀ of 90. We also have a digital printing press for short run and variable printing work. We have huge warehouse facilities too,” says Selby. Commenting on the challenges faced by printers in Oman, Selby explains, “The economic crisis is obviously aﬀecting Oman printers but not as much as other Gulf countries. We are
seeing advertising spend reduced which means the agencies are not buying as much print but in general day-to-day business from all our customers is still taking place in our market. Printers are having to be more competitive and ﬁght harder for work, and 2009 might see printers order contribution levels reduce slightly.” “The customers are critical in the equation and at Mazoon we are focusing on giving the best customer service whilst maintaining excellent quality of product and on time delivery at competitive rates. Printers must be ﬂexible and work with their customers and prospects for the best results for all and to retain loyalty on both sides. Those that do will ride out the crisis and be better for it in the end. Printers must also take advantage of the situation by negotiating themselves better rates on paper and consumables, being more critical on waste and time management and ensuring all opportunities are taken,” concludes Selby.
Come October meet the BEST and deal with the BIGGEST
Buyers and Industry experts from entire Middle East, GCC, India, Pakistan & African Countries will visit the region’s only focused exhibition for PAPER, CONVERTING, NON-WOVEN & TISSUE industry. Paper Arabia 2009 presents the perfect opportunity for the Paper Suppliers, Paper Mills, equipment, machinery and services providers to reach the PAPER and its allied markets in Middle East, Africa, and Indian sub-continent. Paper Arabia will be the platform for showcasing the latest technologies and trend to highly potential or prospective Buyers. Host City Dubai is ideally located serving the markets of Middle East, Asian and African region.
ME Printer May 2009
UAE: Xerox Emirates Invests in Key Economic Sectors A series of customer focused seminars were held in Dubai to highlight documentation solutions available for the educational and healthcare industries
Xerox Emirates (XEM), a joint venture between the Mohamed Hareb Al Otaiba Group and Xerox Limited, held a series of customer focused informative seminars in April in Dubai, highlighting products and solutions which have been tailor made to address speciﬁc IT requirements within the educational and healthcare sectors in the UAE. “Many organizations today are not aware of the amount being spend by their IT departments to meet their documentation requirement which can be anywhere between 35 percent of their revenue. IDC, the leading global market intelligence company, recently conducted a
study which estimated that the educational sector in the UAE spent about $ 167 million in 2008 only on IT related products and services” said Andrew Hurt, General Manager, Xerox Emirates. “The seminars organized were highly industry speciﬁc, and we demonstrated our tailor made solutions which will not only streamline work ﬂow, reduce cost but also increase organizational productivity in the healthcare and educational sectors within the UAE.” The ‘Innovate to Care’ healthcare seminar was conducted at the Raﬄes hotel on April 12. A VIP seminar was conducted on Leadership and Innovation in challenging times, where Tony Buzan, the world renowned mind mapping expert delivered a key note on how leaders can cope and survive in today’s challenging economic environment by deploying special techniques to maximize the use of their brain power, thought process and enhances their leadership skills It was mentioned that according to a recent study by Proleads Research, the healthcare sector will witness a total investment of USD 14,000 million in the coming years.
The seminar was graced by Academia Management Solutions International (AMSI) as well as a leading diagnostic centre in Abu Dhabi who shared their best practices through case studies during the event. The ‘Innovate to Educate’ educational seminar was held at Higher Colleges of Technology, Dubai Men’s College, Academic City, on April 13. “Organizations today have become highly competitive and are not only looking at machines to deliver their documentation requirements but also smart applications and solutions which can help reduce operational cost,” Andrew added. The seminars featured various applications such as Print-on-Demand solution, which allows educational institutes to print text books as and when they need it and in the exact quantity thereby reducing stock which is normally wasted. Docushare is another web-based document and content management application speciﬁcally developed for the healthcare and educational sectors to electronically capture, store and distribute conﬁdential administrative documentation.
Egypt: Techno Print 3 to Showcase Country’s Export Potential
ME Printer May 2009
The printing and packaging exhibition will be held from 24 to 28 May 2009
The third Techno Print exhibition will be held at the Cairo International Convention Centre in Egypt from 24 to 28 May 2009, organized by the printing industries co-op Association (TAG) jointly with the printing industries development Association (PIDA). With over two hundred local, regional and international exhibitors, from both suppliers and customers, more than 50,000 visitors interested in the business of printing and packaging and want to have a close look to the Egyptian printing
industry are expected. The target exhibitor groups are press manufacturers, pre-press equipment suppliers and technologies, post-press equipment and materials suppliers, paper, inks, plates and chemicals manufacturers and suppliers, printers, packaging materials manufacturers and suppliers, auxiliary equipment and spare parts manufacturers and suppliers, and dealers and representatives of world suppliers. The Techno Print exhibition is aimed at introducing the latest
development in printing, packaging machinery and technology to Egyptian printers and manufacturers, introducing Egyptian printers to new customers in Egypt and in other parts of the world, Europe, Africa and Arab countries, achieving the maximum sales deals, leads and contacts between the Egyptian printers and suppliers, and providing opportunities for promoting newly launched equipment and technologies through the workshops’ sessions.
IPEX 2010 ‘Champion in Print’ Award Conferred to Professor Frank Romano The accolade celebrates passion and commitment to the global printing industry Frank Romano, Emeritus Professor at the Rochester Institute of Technology (RIT) in the USA and author of over 40 books about print and publishing, has become the third Ipex 2010 ‘Champion in Print’. The organizers of the upcoming international global graphic arts event, has awarded Professor Romano with the accolade for his contribution to education in the print industry. Ipex 2010 Event Director, Trevor Crawford, said, “We are pleased to recognize Professor Romano as a ‘Champion in Print’ with this award. Many people have nominated him and it is easy to see why. For decades, he has played an important role in advancing knowledge of print both within and outside of the industry through his books, publications and appearances in consumer media. What’s more, his work in educating the next generation will help to retain and widen the skills pool so that the industry can continue to recruit bright talent.” Professor Romano said, “I am delighted to receive this award. Print has survived many challenges in the past, and I believe that new technological developments will continue to oﬀer many opportunities for printers to prosper in the future. “Events such as Ipex form an important part of print education because they provide an ideal place to exchange ideas and discuss how developments in our industry will af-
fect communications with a whole host of people in the industry. I am certainly looking forward to doing this at Ipex 2010 and seeing which direction our industry will take in the next few years.” Frank Romano’s career in print and publishing has spanned 50 years. He has authored 46 books, including the Encyclopedia of Graphic Communications, the standard reference in the ﬁeld, which he co-wrote with his son, Richard Romano. In addition to his roles as the current editor of EDSF Report and a columnist in WhatTheyThink. com, Professor Romano teaches at the RIT and other universities, and continues to write and deliver lectures about print technologies around the world. Not only does Frank Romano write books about print; he also has a passion for rare books about the subject and owns a collection containing 2,000 volumes. The Emeritus Professor has an avid interest in period homes too, having spent a decade restoring a Victorian house in Boston, Massachusetts, in the USA, where he now lives. His other son, Robert, also works in the graphic arts industry as an illustrator. Professor Romano’s popularity in the Middle East region was evident at last year’s pre-Drupa event held in Dubai, where he was the Guest of Honor and Keynote Speaker, organized by Xerox Middle East in Association with ME Printer. At the recently con-
cluded Gulf Print/Pack 2009, a report researched and written by Romano, titled ‘The Insight Report: Digital Printing Directions’ was launched in the Middle East exclusively by Canon. The report, compiled on the basis of 619 interviews with print producers and industry observers, provides a snapshot of the digital printing industry today, with projections into the future based on trend analysis and computer models. The Ipex 2010 ‘Champions in Print’ Awards were launched in April 2008 to honor individuals who have inﬂuenced and shaped the printing industry across the world. Winners are announced every quarter in the run-up to Ipex 2010, which will take place from 18-25 May at the NEC, Birmingham, UK. Indigo founder and industry pioneer Benny Landa, and J.K Rowling, author of the top-selling Harry Potter novels, won the two recent ‘Champions in Print’ awards.
IPEX South Asia 2009 Relocates to Mumbai ME Printer partners with IIR to promote the event in the Middle East all expectations for visitors and exhibitors alike, and therefore the organizers expect further increase in the number of senior buyers from Southern India. As a result of the new location, Ipex South Asia will offer exhibitors a totally different audience to other exhibitions that are running in 2009. In addition Mumbai is easily accessible from all major regions
across India and throughout the subcontinent. Furthermore, running the show in Mumbai, at the very heart of the printing industry in India, will build on the excellent foundations that were set at the launch show in 2007, where over 170 domestic and international exhibitors participated during the four day show and in excess of 11,000 visitors attended.
ME Printer May 2009
Following the overwhelming success of Ipex South Asia 2007, IIR Exhibitions has decided to relocate Ipex South Asia 2009 to Mumbai. The event, which will take place from 24 to 27 October 2009 at the Bombay Exhibition Centre, Goregaon (East), Mumbai, is being promoted in the Middle East through media partner ME Printer. Ipex South Asia 2007 exceeded
DOES YOUR BUSINESS NEED
ME Printer May 2009
A HEART BYPASS OPERATION? 20
Plate making is the heart of a litho business and workﬂow is the heart of CTP solution. In this article Rod Hayes explains why an eﬃcient CTP workﬂow can provide an oxygen- rich blood for the heart of the print shop
market a wonderful set of workﬂow tools that ensures plate making doesn’t occur in isolation, enabling interaction to take place with almost every aspect of the production of print even to the point of sending the customer an invoice for ﬁnished work. This development will be discussed shortly, but back to basics for a moment. Here a simple example will do. What is the point of being able to make superb plates holding a two percent highlight or shadow dot if the press cannot reliably hold or produce such an image? Two conundrums immediately appear; which requires solving ﬁrst depends to a certain extent on a point of view; naturally enough one concerns the plate making system; regardless of what method is used any system in place must be able to respond to what can actually be produced on the press and the second conundrum concentrates on the press. For quality print it is vital to ﬁrst benchmark the press; understand its ﬁngerprint, where dot gain occurs and why, what blankets oﬀer the best image reproduction and what ﬂuctuations occur in the ink and water balance. Strive to eliminate any sources of inconsistency. Keep a daily logbook of how much alcohol is being used, (do this quite separately from the minders, you would be surprised how much the daily use can ﬂuctuate); check Ph levels of the fount at speciﬁc times of the day and the room temperature when data is being logged. It is only once a knowable consistency of press performance has been established is there any point in turning to the plate making system and the workﬂow that drives it.
The beneﬁts ﬂowing from a surety of consistent press performance borders on the dramatic. Dot gain has a certainty about it in the same way as taxes and death, but in part due to the inks it often most notable in the midtone ranges of cyan and magenta but this can be dealt with using a good modern workﬂow. However be wary; make sure the minders are not fudging the press data they are collecting. If the workﬂow programme is used to tweak or tune the plate image in response to a ﬂuctuating press performance you will have the same success as a cricket captain setting a ﬁeld to a bad bowler. Chances are that when you installed an image setter or CTP the workﬂow chosen was done speciﬁcally to drive the imaging device, little thought would have been given for wider functionality. Not an unreasonable approach certainly, the investment would have stretched the budget, but now is the time to review your current workﬂow set up, or if you are planning to invest, to take on board the latest technological developments. The dominant development now taking place is a swing away from a formalised PostScript structure targeted at a speciﬁc device to creating output that is device independent. In other words output can be cre-
For quality print it is vital to ﬁrst benchmark the press and understand its ﬁngerprint
ME Printer May 2009
If some ethereal hand holding a huge magnifying glass was to descend on your business in an eﬀort to search out its heart where would it focus? Most litho printers are almost certain to say the presses and would back up such a choice with justiﬁcations full of passion and fervour, but they will be wrong; the beating heart of a well run litho house is plate making. ME Printer some time back published an article about a printer in Kabul who exposed his plates using sunlight. It did the job for him and this suggests it doesn’t quite matter so much how the plates are produced – whether from ﬁlm processed on an image setter or created directly via a CTP system, plate making as the printer in Kabul recognised, is the pivot on which a printing business spins. Plate making is the heart of a litho business and just as a heart takes in oxygen-rich blood from the lungs and redistributes it ﬁrst to the brain the best printing heart is a Computer to Plate or Computer to Film system (CTP and CtF). An incoming job is a printer’s oxygenated blood, without a constant supply of new orders, the printing house will die; it also follows that a weak and under performing CTP system is like a heart with poorly functioning valves and muscle tissue, the business will atrophy. Undoubtedly the spur for new business growth will come from concentrating on the eﬀective control of the data leading up to plate making, mining it to make sure it works harder and harder for you and of course much more eﬃciently. It is almost impossible to exaggerate how important workﬂow is to plate making and how it is the ideal point at which to take stock of your business. There is gradually coming to
ME Printer May 2009
Chances are that when you installed an image setter or CTP the workﬂow chosen was done speciﬁcally to drive the imaging device, little thought would have been given for wider functionality
ated to go to any form of imaging system whether it is digital or litho CTP, yet all the while retaining a like for like quality of the original document or proof. In addition a switch from one printing device to another can take place at the last moment without any need to reconﬁgure or reinterpret the data for the new printer. (Most Rip systems in place at the moment employ CPSI, Adobe’s conﬁgurable PostSript software interpreter). What Adobe has done is to create a system that exploits the inherent superiority of PDF (Portable Document Format). When it comes to using PDF in a CTP work ﬂow, it brings some complex and time consuming resolution issues, but Adobe has worked on this to produce its new ‘Adobe PDF Print Engine (APPE). Get APPE into your head, repeat it as a mantra for a 1,000 times for this is an acronym will become as familiar as PDF, JDF, and hundreds of others. Adobe unveiled APPE at Ipex 2006 and its ideas have been embraced by all the leading software developers with FujiFilm probably ﬁrst out of the blocks with its XMF. DaiNippon Screen has its TrueFlow SE, and has come to market with probably the best business strategy. Any of its TrueFlow users are oﬀered
progressive software upgrades as they become available in much the same way as Apple upgrades iTunes users. This has resulted in a fairly simple upgrade process to APPE for most TrueFlow clients. However the distinctions and merits of any one provider are becoming blurred, Agfa has extensively revised Apogee X to a suite of tools incorporating APPE, Kodak has Prinergy v4 and Heidelberg the MetaDimension Rip embodied in its PrintReady workﬂow. This article is intended to be more about improving the business skills and strategies of a printer in this present economic climate; to get the best bangs for a buck from any particular cash investment rather than to argue whether one APPE based workﬂow is better than another. Such technological ruminations are the stuﬀ for a more detailed article. What has become clear is that any APPE based system will deliver more beneﬁts than most printers are capable of absorbing. So what are the actual business beneﬁts of incorporating an APPE based workﬂow? Probably the ﬁrst one to appreciate is that because it is fully JDF enabled there is an ability to fully connect with many of the business tools a modern printer either uses or should be using. On this point visiting Gulf Print and talking with a number of MIS providers who were exhibiting, it was a source of unease as to how shallow the penetration of MIS has been in the Middle East. Just as it is vital to get a consistent and predictable ﬁngerprint oﬀ the press, it is vital that a printer knows his precise costs, though what he charges for his production is really a marketing issue. Do not mistake an estimating system for an MIS system. And it is here where the greatest beneﬁt of APPE lays. It can stimulate the level of interaction with a
customer in a way a deﬁbrillator can get the heart back to doing what a heart should be doing. We have already spoken of how an APPEengined CTP system could output data to many devices at the click of the mouse, but have you really considered the full implication of this ability? Suppose you have a regular client who sends in a speciﬁc B1 job (perhaps a magazine) every week but is occasionally late. Your options are tight but the customer is valued, so you spread the job across two B2 machines and the cover to digital. Even before you have printed it, the integrated system would be able to tell you the extra costs that will be incurred, a notional delivery time and the knock on eﬀects of other jobs in the pipeline. In addition email notices could be sent out to relevant parties advising them of the changes and the costs incurred. All this in real time. Conversely, perhaps your client is considering a series of promotions but planning is at an early stage, so using a designated password he can explore your print queue, assess availability, costs and whatever information you and he considers relevant to your business relationship. Emails can ﬂick between one another until everything is ﬁrmed up. If the client is doing all the origination the APPE engine can send the press ﬁngerprint to him and he is able to produce a proof within his own devices and when OK’d send the PDF straight to you, conﬁdent in knowing that it will be matched on the press. The beneﬁts? You know what work is coming up, you have shifted many of the non recoverable costs such as prooﬁng, copy changes etc to the client and you can get on with doing what you do best – producing print. That surely must make your heart beat faster.
ME Printer May 2009
Exhibition GraямБtalia 2009
ME Printer May 2009
ITALIAN FLAIR 24
TOP OF THE LINE FLEXIBLE PACKAGING PRINTING EQUIPMENT The leading ﬂexible packaging printing companies including manufacturers of narrow web presses for label applications launched their top of the line equipment. When it comes to narrow web technology, Omet’s Varyﬂex press was certainly a crowed puller. Omet used the major international expo to showcase the latest version of
its VaryFlex-F1 multi purpose ﬂexo line. With 520mm web width and 8 UV ﬂexo printing units, the VaryFlex ran live demonstrations of cold foiling on transparent PVC. Fitted with a ﬂying splice for non stop running, the VaryFlex also had Omet’s new ﬂying imprint device that allows copy or graphic changes to be made at full press speed. More than 50 converters accepted Omet’s invitation for a closer look at the company’s innovations at its Technology Centre and headquarters in Lecco. After transferring the visitors on a private coach from Milan, they were invited to inspect Omet’s FTA Award winning X-Flex line. Fitted with 8 UV ﬂexo units, cold foiling, rotary screen printing and die cutting, the X-Flex was producing self adhesive labels on transparent PET. Generally the VaryFlex comes in two models, VaryFlex F-1 and VaryFlex C. Both models use gearless and servo technology for the inline conversion of labels, ﬂexible packaging, and folding cartons in one pass. It combines the widest choice of printing and converting options with short set up times and low waste levels to oﬀer its users a fast ROI. The VaryFlex F-1 has a sleeker proﬁle, and VaryFlex C a smaller footprint. On both, the lower web path improves ergonomics, while the video cameras mounted at the front and back form part of the operator interface for increased eﬃciency. This permits all job data to be recorded, analysed and instantly recalled. The press combines interchangeable ﬂexo, screen, and foil units, and there is an optional rotogravure unit with a drying hood. Another new feature is the new UV-oﬀset printing unit for extra print capability. The oﬀset unit has interchangeable cassettes and format magazines. Supplied complete with UV curing, it is also available with a motorised cooling drum. On all VaryFlex models, the use of sleeve technology means the next job can be prepared oﬄine for fast changeover. Each sleeve is controlled by electronically activated brushless motors to ensure maximum precision and response time on variable print formats from 12” to 33”. Rotatek, another big name in narrow web technology from Spain showcased Brava; the only variable
The leading ﬂexible packaging printing companies including manufacturers of narrow web presses for label applications launched their top of the line equipment
ME Printer May 2009
Have you ever wondered why Italians are so good at manufacturing packaging and food processing equipment? The answer lies within the Italian philosophy of food. Italians love what they eat and it extends through the whole production cycle. The living proof of this passion was on display at Fieramilano (Rho) which hosted one of the most signiﬁcant editions of IPACK-IMA, Graﬁtalia and Converﬂex. The exhibitions represent the world’s top food, non-food, processing, packaging and printing technologies in which Italy is well
positioned in the global market. The organizers called the triple exhibitions a true “Cosmic Event” capable of combining three exhibitions into a comprehensive event. In spite of the global crisis, more than 2100 exhibitors showcased their products across a net exhibition area of 90.000 square meters. Based on the information provided by the organizer, 125.000 trade buyers visited the exhibitions, the majority of which came from outside Italy, bearing testimony to the strong orientation towards exports of the top Italian industry. IPACK-IMA recorded 25% international visitors over a total of 54.000; the international attendance was 11% for Graﬁtalia over 38.000 visitors and 20% for Converﬂex over 33.000 visitors. The importance of the event was evident from the participation of the Under Secretary of Economic Development Adolfo Urso at the opening ceremony, also featuring the presence of Ipack-Ima and Centrexpo CEO Guido Corbella and Fiera Milano CEO Claudio Artusi. “These are world-class exhibitions,” said Under Secretary Adolfo Urso, who hailed them as a paragon of performance, especially in the light of the upcoming Expo 2015. He added, “The current economic situation is certainly challenging, and a 9% fall in global sales is expected in 2009. However, if we look at the domestic situation we ﬁnd that our consumption levels are substantially unaltered; Italy is doing well and there are interesting growth opportunities for export-oriented industries as the ones represented in these exhibitions. Geographic areas such as the Mediterranean, the Balkans, the Middle East, Brazil and Oceania are bound to become interesting export markets for the Italian industry. In addition, our economy will beneﬁt from the support provided by our Government.”
Exhibition Graﬁtalia 2009
ME Printer May 2009
Graﬁtalia is a great opportunity for people looking for state-of-theart postpress equipment, especially book binding and case making lines
format wet oﬀset semi and full rotary press with shaftless technology. The quality of labels printed by this press was stunning. The press has a modular design and incorporates various in line, ﬁnishing and processing modules including automatic register, CIP 3 interface, hot stamping, embossing, and laser die cutting, conventional die cutting, ﬂexo units and the list goes on. On the wide web format, there were some exciting developments from Italian manufacturers such as Cerrutti and Uteco. Cerutti had a joint stand with Spanish company Iberica. The Italian family-based manufacturer put on display the latest generation of its gravure line including the R 990 unit for the short run market. This press has a fast job changeover time. Cerutti also displayed a new concept of cylinder loading that allows mounting on the mandrel cylinders of sleeve type-both the thin and conventional types. The drying hood and the wash up system of the press also have been redesigned. The Spanish company that shared the stand with Cerutti presented its new Optima OP 105 diecutter, 75x 105 cm, for paper, carton board, microﬂute and plastic materials. The new diecutter has a maximum speed of 8500 sheets per hour. Flexotecnica, part of the Cerutti group, exhibited a C.I printing deck for ﬂexible materials, paper, and carton board. The new press called FX is being launched with 8 or 10 colour conﬁguration and variable printing widths of 800 to 1600 mm. Another well-known Italian manufacturer, Uteco, premiered its lowcost gearless ﬂexo press Onyx 808. This new press is Uteco’s response to the changing market demands, including lower price tag, smaller footprint and at the same time
high-quality printing. The press features a modular concept design and it can be supplied with a tailor made conﬁguration. The press is equipped with on- press sleeve change for both anilox as well as the plate cylinders. The sleeve change is easy and very quick, and the automatic positioning of the printing units is granted by the latest generation of CNC controlled stepping motors. Laminators were also abounded in the exhibition. However, to see two of the most advanced laminators, you had to pay a visit to Rotomec’s open house in San Giorgio Monferrato and Nordmeccanica’s Piacenza factory. ROTOMEC’s laminator, the SL 850 is a compact, machine dedicated to solventless applications. It features an extremely sensitive and accurate web handling control system, particularly relevant when using solventless adhesives. The ROTOMEC gravure printing technology was also presented at Converﬂex and during the Open House. A printing unit of the RS 4004XHS gravure press for high volume printing at production speeds of up to 600 m/min (1’968 ft/min) was on display at the Converﬂex stand, whilst a 9-colour RS 4004X was demonstrated at the ROTOMEC Technology Centre. The RS 4004X is conﬁgured for short or shortto-medium production runs and it is available in two versions with shaftless or shafted cylinders. The solventless, three ply, single pass laminator from Italian manufacturer Nordmeccanica was not shown at the show. However, this new triplex SL 1 Shot laminator is considered a breakthrough in lamination technology. The machine beneﬁts from Nordmeccanic’s exclusive coating process and it is controlled by powerful motors controlled by regenerative vector drives. There were a wide range of slitters, slitter rewinders and diecutters from a number of well-known and not-so-well-known manufacturers. Bielloni introduced its B 87 slitter. Most notable features of this machine are its automatic positioning of cutting knives and servo assisted unloading of the ﬁnished reels. The machine has a maximum speed of 600 m/min. Another Italian company with advanced technology is Cason Converting and Packaging Technology. The company oﬀers a wide range of
slither rewinders and accessories for converting industry.
THINKING OUT OF THE BOX! Graﬁtalia is a great opportunity for people who are looking for stateof-the-art postpress equipment, especially book binding and case making lines as well as ﬁnishing and box making systems made in Italy or elsewhere in Europe. One Italian company who kicked oﬀ its activities as a shoe box manufactures was Gruppo Europrogetti. The company now is a major manufacturer of automatic lines for box makers and cardboard converting industry. The company’s EP line is an ideal solution for printers or packaging production centres who want to tap into a niche and lucrative market. The machine produces paper covered rigid cardboard boxes in diﬀerent sizes and shapes including small boxes, large boxes, “T” shaped boxes, clamshell boxes, three-side and sloped side boxes up to 40 mm depth of turn-in. This machine is also ideal for making slip cases. Another Italian manufacturer who has very neat and ﬂexible machines for production of boxes is Petratto. The company has introduced a concept called Metro. By utilizing a base machine, it is possible to customize a machine to suit individual needs and requirements. This is achieved by adding the required modules such as feeders, folding sections, turning devices etc. This concept allows the user to produce the widest variety of applications. Several units can be connected and can be used to produce complex applications such as Presentation folders, CD wallets, Multimedia packaging, File folders, cartons, airline ticket wallets, envelopes, sleeves, colours table, you name it. The units can then be separated and used as independent machines to produce multiple applications. These features, enhanced by the added value of the accessories, allow production of applications that even more expensive machines are unable to produce. The METRO requires minimum ﬂoor space and it is very aﬀordable.
OFFSET AND DIGITAL, ITALIAN STYLE! All the major oﬀset press manufacturers (except Heidelberg)
participated in Graﬁtalia and they presented live demonstrations. However, since drupa, not much has changed. Man Roland introduced a Roland 50, KBA showcased Rapida 75 and a Rapida 106, and others also displayed their ﬂagship presses. But to be honest, Graﬁtalia is not an ideal show to see the latest development in oﬀset presses. On the other hand, for oﬀset press manufacturers, Graﬁtalia is a perfect place to meet face to face with their Italian buyers. Their focus is on the Italian market, and unlike drupa, international visitors are not the priority here. The same applies to the digital printing sector. Xerox, Canon, HP and others put up strong show. However, their primary target was the Italian market. Most of them participated in Graﬁtalia through their local agents.
MORE ENGLISH PLEASE! Graﬁtalia and Converﬂex are important events; however, for these exhibitions to become a truly “Cosmic Event,” more information, including press releases, in English must be available. Surprisingly, almost all the press conferences were
in Italian. However, it seems that organizers of the most important trade show in Italy are now realizing the importance of an international audience, and for the ﬁrst time they have also invited ME Printer to travel to Milan and experience
ﬁrst hand the potential of Italian manufacturers. A global perspective can only help maximize future opportunities. With a little extra publicity, Graﬁtalia should be on every printer’s and packager’s list of must-attend global events.
ME Printer May 2009
Gulf Pack & Gulf Print Exhibition
Excellent turnout and quality leads boost exhibitor conďŹ dence
ME Printer May 2009
Text : Rod Hayes, Dennis Mathew Daniel, Hiba Mousa
nuances of the region in which they are being held, the bigger the town the more internationally homogenous the show seems to become. Yet Gulf Print 2009 was slightly diﬀerent, perhaps the way it was organised had something to do with it, it was clear that Fairs & Exhibitions left nothing to chance, but there was something more than that. There is a tradition within the Arab culture that every traveller is entitled to hospitality and I think this shows up in a warmth and friendliness not found so readily elsewhere. Writing in the pages of ME Printer gives me a proﬁle amongst readers that is diﬃcult to assess; when I am sitting in my little oﬃce back in England with a cold northerly rain beating hard against the window the warmth and sandy dryness of the Emirates seems far away, yet my visits to Dubai leave memories that are a little like placing a spare part on to a paternoster carousel. Quick to locate, quick to recall. The upfront memories of Gulf Print will fade, but the storage of them will be secure. Some of the memories will be of readers who took time out to say hello and express how much they enjoy the ME Printer and look forward to receiving it each
month. What a great testimony to the hard work Hiba Moussa, Dennis Daniel and our editor Eskander Jahanbani and the production team put in to make sure the magazine has a freshness about it. Nael Zaki, the production manager at Fahad Al-Marzouk, Kuwait was one of many who stopped to ask me for my views on the current and future economic climate. I rushed to assure him that I was no sage and that I can only draw on experiences from the past. If there is one thing I have learnt from over 40 years in the printing industry is that the best thing to do is to run your business as if today’s economic conditions are the best they are ever going to be. It follows that if at the end of the month or at the end of the year after all the sensible accounting practices have been carried out there is a little surplus, put some away for a rainy day, and enjoy the rest. The Romans had a term that occurs regularly in texts from around 50BC: ‘Carpe Diem loosely translated as seize the Moment.’ It is desperately easy to beat yourself into a pulp of self-doubt when things are a little tough, but I can assure you that a visit to an event like Gulf Print sews the seeds of optimism.
Rod Hayes Technical Editor
ME Printer May 2009
Many of you will raise a quizzical eye when I mention the term paternoster vertical carousel storage system, probably thinking Rod really has gone oﬀ his trolley this time, but pause in your rush to judgement; Heidelberg is one of many printing manufacturers around the world using such a system to store spare parts. For small to medium sized items it is an amazingly eﬀective storage and retrieval system. It consists of continuous belt or chain containing shelves on which the parts are stored. Obviously each shelf’s position is known relative to another, so when a new part is added a two-point reference into the computer will register where the piece is. Dial the name of the part and the shelf will rotate until it arrives at the warehouseman’s access point. The ancient Assyrians were familiar with the idea; they used a series of buckets on an endless belt, that on turning raised water from one level to another. All right, do I hear you asking what’s the point of all this? Well, Gulf Print made quite a profound and often a rather personal impression on me. I have been to lots of trade shows, often as many as three or four a year and no one show is quite the same as another. Each of them reﬂect the
Gulf Pack & Gulf Print Exhibition
HEIDELBERG OBSERVES ALL OPTIONS IN DIGITAL PRINTING Dr. Jürgen Rautert Member of Management Board
Dr. Jürgen Rautert, member of Heidelberg’s management board, traveled all the way from Germany to Dubai to be part of most important events in the regional graphic arts industry. Graduating in mechanical engineering in1977 and also receiving a doctorate from the technical university of Darmstadt made him
a perfect choice to be part of the Heidelberg team. He joined Heidelberg in the same year he received his doctorate and played a crucial role in the development of the Speedmaster range of products. He is now one of the top decision makers at Heidelberg. During Gulf Print, we had the opportunity to have a chat with him. Here are the excerpts:
You are an engineer, through and through, how do you cope with Sales, Marketing
and Product Management which now are important parts of your responsibility?
ALI ALHASHEMI STANDS OUT
ME Printer May 2009
The Ali AlHashemi Trading stand was cleverly designed making them among the most prominent exhibitors. The
company reported a deal with Jeddah-based Saudi Graphics Center for installation of a Foliant Pollux industrial machine from Czech manufacturer
Formica CZ. The Foliant Pollux comes with a pneumatic pressure system, with a new high-speed perfect feeder, user friendly touch control panel and compact separator.
Habib M. Prem Naseer, Group General Manager, Ali AlHashemi Trading Est., said, “The client inspected several other machines before ﬁnalizing
Well you can be engineer on one hand and at same time look after the sales and marketing of your products. I enjoy visiting customers and listen to what they have to say. When the responsibility of developing Speedmaster was handed to me, I traveled all over Europe and asked our customers what they needed. Their feedback helped us a lot in developing our products. So from beginning, I have enjoyed customer relation services. Today’s situation is pretty similar, because being responsible for Sales, Marketing and Product Management it is also all about communication with customers. Listening to the needs of our customers enables me to understand what they need and to come to decisions how Heidelberg can support them in the best possible way. One of the prevailing trend in this market (specially in the current economic situation) is investing in used equipment or cheaper brands from China, how do you plan to make your products more appealing in this market? I believe if you want be successful in your business, you should invest in reliable products. It is very dangerous to believe that business suctheir decision to invest in the Foliant Pollux, which is among the most reliable laminators in the market.”
ARJOWIGGINS COMMITTED TO HIGH-QUALITY RECYCLED PAPERS
Arjowiggins, a leading manufacturer of creative hightech materials and papers, announced the launch of Conqueror 100% Recycled, the ﬁrst premium recycled paper to oﬀer an extra white, extra clean and extra bright ﬁnish providing printers and end users with a high quality environmental paper solution. Anil Kumar, Sales Manager, Arjowiggins–Gulf Region,
cess comes by buying cheap equipment, because there will always be somebody cheaper than you. Heidelberg products are developed and manufactured to make our customers to winners. Of course it is not a secret that we inspire other manufactures with what we do – but what are the consequences? If somebody only copies from you, he is always behind and the dramatic consequence is that his customers are also behind. I simply do not recommend such a business approach. You are planning to develop and expand your manufacturing site in China, it seems that China has become an important market for Heidelberg, do you source parts locally in China or it is just an assembly line? Have you considered other countries to establish a manufacturing site? Our manufacturing site in China only caters to the Chinese market. But I should emphasize that we didn’t go to China to work below our standards. Our products in China enjoy Heidelberg quality. For us, China is an important market and we have long term investment plans for this country. We did consider other countries including Brazil and US to set up manufacturing sites, said, “Recycled and FSC (Forest Stewardship Council) certiﬁed papers are much more in demand now as the global response to the issue of climate change and global
warming has resulted in an increased awareness within the UAE for the need to protect the environment for future generations.”
if you don’t have a green stamp on your business you will be facing diﬃcult questions, whilst in ten years you will be out of business. If you don’t produce exceptional quality you will now be punished by your customers, whereas you
What are the major trends in Graphic arts today and what are the challenges? There are a number of challenges facing the print industry such as a move to shorter print runs as manufacturers and marketers look for tighter product diﬀerentiation in declining markets; more product embellishments such as more color, hot foil stamping and special ﬁnishes; demands for extreme quality in a world where premium quality is already the norm; growing cross-media publishing as internet and digital printing no longer allows a single medium format to work as eﬀectively as
First and foremost you have to demonstrate to your potential customers that you have a charismatic approach to selling, and this is often more important than the equipment you use to produce the goods. You have to be transparent across your business, such that there is tight integration of your MIS data across all aspects of the business in order to control costs and create a better interface with the end customer, who must also be sold on the idea that you are adding value to his business. Environmental factors are increasingly playing an important role; and within ﬁve years
are no longer able to charge a premium for quality. And productivity is becoming ever more important to the survivability of a business. Finally, during these leaner times it makes perfect economic sense to use the slack times to make your staﬀ more capable by sending them on training courses, so that come the upturn in business, they are at the forefront of the industry and create a good diﬀerentiator for your business.
He added, “Recycling, sustainability and good environmental practices are fast becoming an accepted norm for both the government and private sectors in the UAE and thus the market is certainly encouraging conservation and responsible use of the world’s resources.”
requirements for the folding carton packaging industry in the Middle East. Moez Jebali, Regional Market Director at Bobst Group Africa & Middle East, in charge of the Folding Carton Business in the Middle East, said, “With regard to the number of visitors, Gulf Pack–Gulf Print was a good show for us and it was in-line with our main objective for participating in the show which was to meet our current customers and to capture new prospects as well. “In general the activity around the new investments was slow and we saw more activities around the consumables and services that we’re providing.”
BOBST AFFIRMS CONSUMABLES MARKET POSITION
Bobst promoted a range of products for the packaging industry, in particular, the Bobst Autoplaten Diecutter Novacut 106 and Folder-Gluers Visionfold 50/80/110, which according to the company will cover most of the customer
Heidelberg has an eﬃcient sales and service network globally and they have been underutilized. Don’t you
think now it is a good time to launch OEM products through this network in partnership with other manufacturers including digital press suppliers such as Canon, Xerox or others? We have ﬁve products lines, including service. All of them should be equally important to us, although in some places around the globe they have not been understood to be equally important. We have always focused on manufacturing good presses because this is our home turf. In the meantime we learned that in today’s world it is also important to turn our attention more on others as well - like service and consumables. The reason for this shift was pretty simple: Our customers demanded more and more integrated solutions instead of stand-alone products. We do sell other brands through our sales network including in the Middle East. However in each country we have a local approach with diﬀerent partners. But doing this on an international level for all the diﬀerent brands is very diﬃcult. On to the second part of your question, I will never say no to working with a digital supplier. Actually, we are considering our options, although I cannot reveal anything at the moment.
Canon showcased the imagePRESS series of digital printers
demonstrations of a 16-page booklet prepared in association with ME Printer and featuring signiﬁcant developments by the company at the regional and international
in addition to their diverse in-line ﬁnishing options and complete workﬂow solutions oﬀerings. The imagePRESS C6000 was used for live print
levels during the past year. “Gulf Print was a resounding success for Canon,” said Nicholas van Santen, Business Solutions Marketing Manager,
CANON ENVISIONS DIGITAL FUTURE
Gulf Pack & Gulf Print Exhibition
it used to; and the huge pressure on prices, all of which lead to a search for cost savings and a smarter use of marketing within the business. The industry is like a tank of sharks, and these days you have to be smart to survive.
ME MEPrinter Printer May May 2009
but we voted against it. We are a big company but not big enough to be able to run manufacturing operations in all major countries around the globe. It is the question of economy of scale. Having said that, I never say never.
Gulf Pack & Gulf Print Exhibition
TRADE ASSOCIATIONS CRUCIAL TO INDUSTRY Ralph J. Nappi President, NPES – The Association for Suppliers of Printing, Publishing and Converting Technologies, USA
NPES is a trade association of over 400 companies which manufacture and distribute equipment, systems, software, supplies used in printing, publishing and converting
ME Printer May 2009
On your first visit to UAE, what were your expectations with regard to what you have heard or read about the progress in this region? What was your agenda during your visit? I was very keen to visit Gulf Print and UAE. There has been much written worldwide about the great growth and investment taking place in the UAE. That growth impacts printing and printing equipment. During
drupa, I noticed a surprising number of visitors from the Middle East and Africa and believe this area will be the next group of countries to emerge as key players in our industry. This is how Gulf Print and my visit got onto my radar screen. My agenda is pretty straightforward, to learn about the market, talk and visit printers in the area and determine if NPES should establish future ties with organizations in UAE. How crucial are associations such as NPES to printers and publishers at times of crises? What measures are being taken to ensure the sustainability of the printing and publishing
Canon Middle East. He added, “The reaction of our guests to the quality of output from our imagePRESS colour and monochrome range was phenomenal. This years event proved once again why Gulf Print is a must attend event for all industry players. In spite of
of conﬁdence in the future for the regional print industry.”
the current economic conditions there was a real sense
Industry, a leading supplier of products and services to
DYNAGRAPH RECORDS STRONG VISITOR RESPONSE Dynagraph
industry in the US? This is a very good question which raises substantial challenges for associations. Last year NPES celebrated 75 years of serving the suppliers of printing, publishing and converting technologies. Today with over 500 members from around the world our task of effectively serving customers of varying size and focus has required a fast and adaptive organization. NPES is even more crucial in these economic times than ever. But our core services remain steady and that is providing research, statistics, trade shows, networking opportunities and education. As for sustaining the industry in the US that is a huge challenge and not a challenge any one association has a chance of fulfilling alone. That is why partnerships with other associations and groups are necessary to impact the largest issues like legislative, trade, postal and environmental threats. The measures we do take individually is offering programs, leadership and advice on how to adapt the business so our members are not just thinking ink and paper but considering all aspects of graphic communications and more importantly how the convergence of multime-
dia is an opportunity rather than a threat.
the print industry across MEA, was co-located with Xerox and exhibited products from vendors such as Manugraph India, DuPont de Nemours, Ferag, Winkler + Dunnebier, Edelmann Graphics, Lamina Systems, Gidue, Hoecker Polytechnik, and HELL, in addition to a range of software solutions from Woodwing, Novavision, Tell, Fujiﬁlm, and Dalim. The company conﬁrmed quality leads and strong visitor response. A laminating machine, Autobond Mini 76 TH, was sold to Gulf Technical Commercial Printing Press. With a maximum speed of 60 meters per minute, the thermal laminator can handle sheets of size up to 76x102cm
and 90 gsm to 650 gsm in weight.
Since NPES provides international trade assistance to its members, do you see your visit resulting in new trade relationships between printers and publishers in the US and the Middle East? I hope so. Currently NPES has offices in four countries around the world (Brazil, Russia, India and China) to assist our members in understanding the marketplace and showing a commitment to printers in each of those markets that we feel so strongly about each market that we are willing to make the necessary investments to do the best job possible. How important is your association to the US printing industry? We would like to think it is very important. In addition to the benefits we provide our members we also are very involved in shaping legislation in Washington DC, offering PRINT and the Graph Expo trade shows, providing research to industry and also sponsoring student education and certifications through our foundation, the Graphic Arts Education and Research Foundation.
GULF COMMERCIAL GROUP CELEBRATES TRENDSETTER DEAL
Gulf Commercial Group announced a deal with Sir Speedy
GULF PRINT/PACK: A WINNER ALL THE WAY
Mike Steele Organizer of Used Printing Machinery Exhibition
Sue Rothwell Group Events Director, Fairs & Exhibitions
Fairs & Exhibitions creates and organizes international trade events across the world for business and consumers
UPEX is the world’s largest used printing machinery marketplace
What is UPEX? UPEX stands for Used Printing Machinery Exhibition. We have been running this show since the early 90s, both as standalone shows as well within other major shows in the UK and across the world. UPEX works with the British Used Printing Machinery Suppliers Association (BUPMSA) who have been oﬃcial sponsors of the exhibition since the ﬁrst show in 1995. We are exhibiting here within Gulf Print/Pack. We’ve got exhibitors from Scandinavia, Germany, France, Holland and the UK. What are the beneﬁts oﬀered to members of UPEX? We help used machinery dealers converge under one
How important is Gulf Print for promotion of used machinery? Gulf Print being a regional show is probably the best indicator of the market position here and is highly crucial to our branding strategies. Dubai is acknowledged as the vibrant commercial centre of the Middle East with a thriving home market and appealing to visitors from the whole gulf region and beyond. The market for used equipment has great potential in the Middle East, especially if the investment in new machinery is not worth it and if the ROI is less. major share of visitors comprised serious buyers with a speciﬁc production plan, which is very promising for the industry.”
How has Gulf Print/Pack 2009 matched exhibitors’ expectations? The exhibitors responded magniﬁcently and the quality of the stand build was exceptional. The two new additions–the Thought Leadership Conference and the Label Summit Middle East–designed to enhance and consolidate the events within their particular sectors–were received well. We had a 32% increase in our visitor pre-registrations. What were the percentages of local and international exhibitors who participated for the ﬁrst time. Did you oﬀer any incentives to encourage them to market their products
GIFFIN’S TOWERING PRESENCE YIELDS RESULTS
showcasing 22 of its major brands including Agfa, KBA, Muller Martini, Oce, Hunkeler, Folien Fischer, Durst and Seiko, in addition to a complete array of small machines for folding, laminating, punching and collating. Giﬃn also displayed inks from SunChemical and Solaris,
Giﬃn Graphics participated with its largest-ever stand,
Arjowiggins ﬁne paper and Natura/PaperCorea inkjet media.
in this region? In Gulf Pack, 65% of the exhibitors were new, and of these, 89% were from outside the UAE. In Gulf Print, 48% were new, of which 85% were from outside the UAE. They understand that the opportunities within the Middle East are enormous, especially in comparison to other areas of the world. How has the restructuring of the management team contributed toward better organization of the event? The introduction to our team of a dedicated Conference Director who is extremely experienced producing B2B conferences in this region-has enabled us to develop a dynamic and international conference. The new team oﬀers a wealth of experience and knowledge to produce an informative conference expanded exhibition and smooth delivery. The company sold a Durst RHO 700 to Saudi-based Maher Daftardar Establishment (MMD) to be installed at their new production facility in Dubai. Giﬃn also sold a Betz ColorPump ink pump to Altas Printing Press to boost its ink supply system. Other deals included one in Oman and others in Dubai and Abu Dhabi. Ramzy N. Kteily, Managing Partner, Giffin Graphics, said, “What we’ve seen at the exhibition was much beyond my expectations. To my surprise, there were many serious inquirers and we ended up with good results. We have finalized orders worth much beyond our expectations.”
MEPrinter Printer May May 2009 ME
UAE for a Kodak Trendsetter 400 III Quantum (V Speed) along with the Prinergy Evo workﬂow. Abdul Nagi Senouci, General Manager, Sir Speedy, UAE, said, “This will be the first time that we will employing such an advanced technology, and it is our first CTP from Kodak. By supporting Kodak Thermal Direct nonprocess printing plates and other processless plates, the Trendsetter 400 III Quantum platesetter helps lower the expenses incurred by chemical use, labor time, floor space requirements, and environmental impact.” Stanley Samuel, Group Marketing Manager, Gulf Commercial Group, said, “We noticed that the
recognized brand. UPEX services include major used printing equipment shows, a database of second-hand printing machinery for sale and wanted, and an information service on the pre-owned printing equipment sector. We provide support and guidance to the exhibitors to help them with promoting their products at diﬀerent venues.
Gulf Pack & Gulf Print Exhibition
GREAT POTENTIAL FOR USED MACHINERY IN MIDDLE EAST
Gulf Pack & Gulf Print Exhibition
QUALITY PRINT EDUCATION A NECESSITY Prof. Dr. Rajendrakumar Anayath Head, Print Media Academy Heidelberg India importance of print education. I also addressed the concepts of quality through an introduction to six sigma, and various security printing features. What were your evaluations of the exhibition? I ﬁnd Gulf Print to be a reasonably good show for the Middle East and MENA. I expect more interest in value additions and application know how
What brought you to Gulf Print? The primary purpose of my visit was to organize seminars on various topics such as the importance of education; TQM in the graphic arts industry; oﬀset technology and its future and the industry convergence theories and its impacts in the media industry; and security printing technology and trends. I focused on the status of technical education available in the GCC and MENA and the
ME Printer May 2009
GSS BUILDS ON RECENT SUCCESS
GSS International exhibited the new Pola Jet PS3204DX and the GMP Pioneer 8000 BC Thermal Lamination machine. Recently the company installed a Pioneer 8000 BC in Dubai Printing Press and delivered a Protopic 520 Plus Thermal Lamination machine to Color Print in Tanzania. “We have achieved amazing response from the customers during the show,” said Bilal Al-Hattab, Managing Director of GSS International. The company recently supplied a Pola Jet PS3204DX to Image Masters in Tanzania; Pola Jet PS3206 to Syriatex in Ghana; Pola Jet PS 3206 to Art Works in
Heidelberg India (HIN) is a 100 percent wholly owned subsidiary of Heidelberg, Germany. The Print Media Academy is situated in Chennai. from the printing industries. The quest for education is growing and this was evident in the response I got after this show. I have been able to meet and discuss with few customers in the Middle East who have approached me for standardization training and implementation in their organizations. Kuwait, and Pola JEtPS3206 to Hunter proﬁle in Kenya. Other recent installations include a Xp3204T Machine in Mega Media International Company in Kenya; XP3204T in Al-Ahli Printing Press and Digital Sign Company in Fujairah; DGI Pola Jet3206 in Fantom Digital printing in Qatar and TNA(Binnaji General Trading) in Kuwait; and XP3204T in XL graphics, Skeema and Daraa AlKhallej in Bahrain.
HEIDELBERG PROMOTES PRINT EDUCATION
Heidelberg Middle East announced a deal for delivery of a Speedmaster SM 52 to Ayad Sadeq Establishment
Where does the Middle East stand in terms of skills for the print industry? The Middle East has got all the latest equipment seen anywhere in the world. Some presses in UAE, Saudi, Kuwait, Bahrain and Oman are world class and can compete in the global market. However, highquality packaging and security instruments are in need of ﬁne tuning and training. There is a huge potential and need for skill development and application know-how training in the Middle East and North Africa. I could see lot of interest in upgradation of knowledge and skills in this region, speciﬁcally in the media industry.
region’s ability to develop as innovation-based economies that do not entirely rely on natural resources. The key considerations are the requirement of operators with application know-how, a new mindset for quality products, and stringent customer expectations. We propose a strategy including setting up a training center with all modern facilities, working closely with printers, developing good relationships with educational institutions within and outside the GCC, and oﬀering programs in different regions.
What needs to be done to ensure that there are enough of the right skills coming through the system? MENA should have a regular system for bridging this gap. They should not depend on expats. It is the need of the hour for the MENA to have an established institution to train the work force the right way with right equipment. The most appropriate syllabus and teaching methodology plays a major role in imparting the necessary training. The way which educational policies are handled by GCC governments will be a signiﬁcant determinant of the
What are your observations of the growth in the print industry in this region? What are the promising trends? The Newspaper industry is better oﬀ in terms of technical and journalism skills which are comparable to any other country in the world. Growing literacy in the UAE and GCC has contributed to this. Second generation printers are showing lot of interest in learning. Even youngsters from non-printing backgrounds are showing interest in print media. As per last year’s PIRA study report, Middle East and Africa is going to witness a growth of 51% by 2012, which is the highest compared to any other region, and this is really encouraging.
for Trading and Export in Iraq. The machine will be installed at the Ahrar Printing School, managed by the Vocational Training institute of the Iraqi Ministry of Education. Heidelberg also announced a deal with Veracor Printing Press for the delivery of a Euribind 1300/1300 PUR adhesive binder. K.M. Shah, General
Manger, Veracor, said, “We are investing in Heidelberg machinery as part of our plans for expansion into IMPZ. Our relationship with Heidelberg for the past 25 years has facilitated this deal.” Volker Trapmann, VP Marketing, Heidelberg ME, commented on the larger role of training and development:
HELPING PRINTERS ACQUIRE SKILLS FOR CHANGING TIMES
Engr. Saed Al Awadi Chief Executive Oﬃcer, Dubai Export Development Corporation
Geoﬀ Hobbin Business Development Manager, Canon Europe
What prompted the EDC to participate at Gulf Print/Pack? EDC exhibited for the ﬁrst time at the Gulf Pack and Gulf Print Exhibitions. The Middle East is one of the fastest growing markets in the world for the printing and packaging industries, and Dubai Export Development Corporation (EDC) is developing Dubai to become the export hub for these sectors in the entire region. As the government body responsible for promoting exports from Dubai and the UAE, EDC is fostering potential businesses regionally and internationally to its members in the printing and packaging sectors. Four UAE-based companies
Canon is a world leader in imaging products and solutions for the digital home and oﬃce
in the printing and packaging sectors namely Positive Packaging Middle East, FLEX Middle East, Plastic Packaging, and Al Hasanat Trading, exhibited their latest developments and products at the EDC stand.
How was Gulf Print favourable to Canon’s ‘Digital’ Aspirations? We received tremendous response and leads for our imagePRESS series of digital printers. Canon’s market share has increased phenomenally since the introduction of the imagePRESS series of digital printers at Drupa 2004. To promote the advantages of adopting digital technology, Canon hosted a seminar titled ‘Trends and Opportunities: The future directions of digital print’ to address the future trends in the print industry with regard to the vast potential of digital print. We talked about the new realities and challenges facing the printing industry.
How are you helping printers make the transition to digital? One of the key aspects of my role is to create awareness on the beneﬁts of adopting digital technologies and sharing ideas and experiences of European customers with prints across the Middle East. We invited one of our customers from the UK to share his experiences and discuss how Canon’s digital solutions have enabled his company to oﬀer a wide range of options to its customers. We have a responsibility to help printers to grow and develop their businesses by improving basic skills sets. The Essential Business Builder Program is aimed at achieving more than conﬁdence in the machine; it is a relationship with our customers, aimed at developing conﬁdence in the skills necessary to make money from the machine.
George Semaan, LFP Product Manager, HP Middle East, said, “The show in general was a success and we received many visitors. The total value of these leads within the 4 days of the exhibition can reach a sum of $400K if all deals under negotiation are closed. We had some of HP LFP Channel partners’ sales and product
managers present at the stand, and a corner of the stand was dedicated to our Laserjet and multi-function printers.” Ernest Azzam, LaserJet and Enterprise Solutions Business Manager, said, “HP also showcased its multifunction printer portfolio including the Edgeline CM8060, HP Color LaserJet CM6040, and HP Color
How is Dubai edging closer to becoming the trade hub for the region’s printing and packaging sectors? The Middle East printing market is predicted to grow an average of 7.7 per cent annually until 2012 or a value of US$7.6 billion (AED27.9 billion), according to Pira International, the leading information provider for the printing, paper, packaging and publishing industries. Dubai has seen this unparalleled growth in this sector and has introduced several initiatives such as the International Media Production Zone (IMPZ), a fast developing community of popular titles and related media services. the customer‘s fast Return on Investment ”. “I strongly recommend to all our customers to regain conﬁdence and move forward in the future investment plans to help sustain a healthy economy” he added.
HP PRESENTS NEW LFP AND MFP SOLUTIONS
HP announced the ﬁrst demonstration of its new large format solution, the HP Designjet T1120 Printer series. The new printers have been developed to enable small and medium-sized businesses (SMB) and enterprises to proﬁtably grow their businesses with increased eﬃciency, productivity, higher-quality output, cost savings and reliability.
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“The role of training should be considered in a much broader way than just ink on paper. We run courses at the Print Media Academy to help students achieve not only printing excellence but also business management skills.” Mazen El-Tibi, Deputy GM/ Sales & Marketing of Heidelberg Middle East FZCO, said: “We are extremely pleased with the number of interested visitors from many countries but also a good number from Saudi, Jordan and Lebanon. We had the opportunity to demonstrate the eﬀectiveness and eﬃcency of our Workﬂow connectibility between the equipment to smoothen and reduce the production time, all in the objective of
The EDC has been established to provide exporters with the services required to expand into foreign markets
Gulf Pack & Gulf Print Exhibition
DUBAI: A GLOBAL TRADE HUB FOR PRINTING & PACKAGING
Gulf Pack & Gulf Print Exhibition
EXTENDING THE REACH OF GRAVURE James Siever Secretary General, European Rotogravure Association
Where does the Middle East fall into the ERA agenda? ERA’s mission is to promote gravure wherever it is applied and to contribute to the healthy continuity of the gravure industry. ERA was founded by the big names in the magazine and catalogue printing industries with the purpose of promoting technical development of gravure. We are looking carefully into the trends outside Europe, particularly in Asia and Middle East where gravure in packaging printing has a very strong tradition. We aim to provide the maximum support to the industry here. LaserJet CM4730, and several leads were generated from all over the Middle East.”
WORLD PREMIERE OF MECCANOTECNICA ASTRA EL
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Meccanotecnica Group, a major Italian manufacturer of post print ﬁnishing equip-
ERA is a non-proﬁt international organization dedicated to supporting users of the gravure printing process In recent years, producers of gravure printing presses for packaging have noted a rise in demand especially in Asia as well as in eastern European countries and in the Middle East. Gravure is the preferred printing process for the packaging of brands. This is the conclusion of a study carried out by the Gesellschaft für Konsumforschung (GfK, ment chose the venue for the world premiere of its Astra EL, an entry level thread sewing binding system capable of up to 90000 cycles per hour on signatures up to 42 cm. Speaking on the Dynagraph stand where the machine was showcased, Francesco Mussita said, “Book runs are getting shorter; therefore, we
a German market research institute). According to the study, eight out of ten brands rely on gravure because of its continual high print quality and excellent colour brilliance on high runs. How important is the promotion of gravure? Like no other printing process, gravure guarantees both colour brilliance and constant excellent quality over the entire print run. That is why it is the preferred printing process for the manufacturing of packaging for branded goods. The number of packaging printers applying gravure has been increasing–particularly in the emerging markets of the Middle East and the Gulf region as well as Eastern Europe and Asia. Almost all major magazines in Europe are printed in gravure. Many home shopping catalogues, including some 160 million Ikea catalogues worldwide, are printed in gravure. All types of packaging are printed in gravure. Furthermore, decorative paper for furniture and ﬂooring and wallpaper are produced with gravure printing. How is Gulf Print/Pack helping your cause? The trend toward gravure was conﬁrmed at Gulf Pack 2009. need to address the speed of set up, how fast a job can be turned round while ensuring that growing demand for both cased in books and those with soft, wrap round covers can be competitively produced.” Dynagraph expects strong demand for the machine; the company announced that a version ideal for the digital printing sector is available.
NILPETER LAUNCHES LOCAL PRESENCE
The launch of Nilpeter Middle East was a highlight of the show. The local presence is aimed at providing local service and support and a direct channel to buyers without any
In recent years, producers of gravure printing presses for packaging have noted a rise in demand, especially in Asia as well as in eastern European countries and in the Middle East. The gravure industry presents itself on a high technological standard and with courage for innovation. We are keen to invite organizations from the region to join us and maybe in the near future establish an association for the promotion of gravure in the Middle East. What does it take to become a member of ERA? What are the activities of the organization? It is easy to become a member of ERA. The only requirement is that a member should be active in the development of gravure and engage in publication printing using the gravure process. We have companies engaged in packaging gravure printing and/or cylinder engraving. We organize technical cooperation among the more than 130 member companies from Europe and overseas. We organize conferences and seminars in association with Stuttgart University. We honour the best quality in publication gravure printing and packaging printing in Europe through the European Publication Gravure Award and the Packaging Gravure Award, respectively. agent in the region. Shyam Babu, Managing Director, Nilpeter Middle East, said, “We had visitors from Syria, Iran, Egypt, Morocco, Africa, Kuwait, Bahrain, Oman, India, and Pakistan. Many customers have acknowledged the move of Nilpeter as Nilpeter Middle East and are looking forward to work with us as soon they are ready. We have seen lots of interest in our product as our innovation technology gives customers a platform to oﬀer great product to their clients.” He added, “We have learnt that this market will grow rapidly and so there will be good demand for our products. We look forward to making a diﬀerence in the market. Overall, our participation in show was satisfactory, and will
Barbara Pellow Group Leader of InfoTrends
What are your observations regarding the future course of the industry? Digital print equipment and software solutions are driving eﬃciency both in print operations and in business communications for customers. With the abundance of new technology, especially in the areas of high speed colour engines and the interface using the web, this is a very bright spot in the industry and is responsible for a huge increase in productivity and cost savings. As more and more companies move across to digital printing, there has been a
InfoTrends is a worldwide market research and strategic consulting ﬁrm for the digital imaging and document solutions industry
participate in the next edition of Gulf Print in 2011.”
tions, including the versatile 8-page platemaking CTP solution, the Presstek Dimension Pro 800, and the highly automated Presstek 34DI digital oﬀset press. “We demonstrated how our chemistry-free metal-based CTP solutions open up additional business opportunities, enabling compliance
PRESSTEK OFFERS AUTOMATED PRINTING OPTIONS
Presstek Inc. showcased its chemistry-free plate making and DI digital oﬀset press solu-
decline in the amount of offset print volumes, whilst there is a compound annual growth rate in retail value of print of over nine percent in digital printing depending on region; and establishments categorizing themselves as digital printers have increased by 250 per cent since 1998. This has also increased employment in the
sector by 300 per cent in the past decade. What is driving this growth? One of the most signiﬁcant drivers of this growth is the demand for shorter print runs with line lengths of less than 500 growing much more than larger print runs, which digital is ideally placed to handle. The economics are interesting to see. Early digital devices were expensive in terms of production costs. Now with high speed ink jet technology, the price of a sheet of print is forecast to fall to around 2 cents by 2011. At the same time, inkjet machines are now capable of running at more than 500ft per minute with widths of up to 30 inches, allowing multiple book printing, cutting lead times and forcing down prices. Longer run applications are now becoming more the norm with newspapers and catalogues more and more able to use digital technology. But this technology is only of value if combined with the right software and support. How are print buyer preferences shifting with such changing trends? Two thirds of print buyers purchase over the web compared with 11 per cent in 2000; and printers are projecting that
What are the challenges that lie ahead? Today’s challenge is all about lean manufacturing. It’s about reducing costs, whilst oﬀering new services, streamlining the entire process, and creating direct links to both suppliers and customers. It’s not just about using advanced technology for technology’s sake. No longer is it true that the large operators will beat the smaller ones. The world order is changing. Now, it is about speed and accuracy of delivery. Those able to react and deliver quickly will beat the slower companies, and this will be because of the power of digital technologies.
OCÉ EXPANDS REGIONAL BASE
The beginning of a new relationship between Oce and Giﬃn Graphics was evident at Gulf Print, where Océ VarioPrint 6250 and Océ CPS 900 Platinum were displayed and demonstrated on the Giﬃn Graphics exhibition stand. There were live demonstrations of duplex
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with environmental regulations and requirements, while delivering a more profitable and competitive business model. Over the past 20 years, Presstek has taken the lead in delivering CTP solutions with a minimal environmental footprint,” said Jack Dean, Area Sales Manager, Presstek. Guy Sasson, President of Europe, Africa, and Middle East Region, Presstek, said, “With every installation of our solutions, we offer our clients a realistic return on investment. These solutions enable a streamlined workflow that results in shorter printing cycles and lowers overall production costs, with no compromise in quality.”
fully 45 per cent of print volumes will be ordered over the web by the end of 2010. Meanwhile corporate print buyers are looking to improve their supply chain management using the new technologies to substantially lower costs, shorten turnaround times, oﬀer better tracking and better brand consistency. It is estimated that savings of over 14 per cent can be made as a result of the move to print via web. In addition, because this by its very nature moves much of the accountability for accuracy from the printer to the client, wastage is reduced.
Gulf Pack & Gulf Print Exhibition
DIGITAL TECHNOLOGIES WILL DRIVE MARKET GROWTH
Gulf Pack & Gulf Print Exhibition
Round up SAUDI ARABIA
SAUDI GRAPHICS ACQUIRES FOLIANT LAMINATOR
VERACOR OPTS FOR HEIDELBERG EUROBIND 1300
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Jeddah-based Saudi Graphics Center has acquired a Foliant Pollux industrial machine from Ali AlHashemi, distributor for the Czech manufacturer Formica CZ. The Foliant Pollux comes with a pneumatic pressure system, with a new high-speed perfect feeder, user friendly
printing on creative media on both the machines. The Océ VarioPrint range of printers are B&W with an option to have cut sheet as well as roll feed of paper, whereas the Océ CPS range has cut sheet colour printers supporting paper size upto A3+. The CPS printer demonstrated printing on creative and tough media. “We are looking at longterm relationships with our distribution channels. Our international training center in Holland takes charge of providing the necessary training for our distributors at all levels, not only with regard to the technical aspects but also in terms of understanding the business. However, we rely on the local expertise of our
touch control panel, and compact separator. The machine supports a maximum speed of 35 m/min and maximum paper size of 76 x 110 cm and presents an optimum solution for a large volume of B1+ size oﬀset printed sheet lamination. Habib M. Prem Naseer, Group General Manager, Ali AlHashemi Trading Est., commented on the deal: “The client inspected several other machines before ﬁnalizing his decision to invest in the Foliant Pollux, which is among the most reliable laminators in the market.” He added, “Our decision to go big this year with a large stand has yielded results. We have closed major deals and received quality leads from all over.”
Heidleberg has announced a deal with Veracor Printing Press for delivery of a Eurobind 1300/1300 PUR adhesive binder. Veracor is investing into a range of machines as part of the company’s plans for expansion into the International Media Production Zone (IMPZ) in Dubai. The four-clamp adhesive binders support speeds up to 1300 cycles an hour, suitable for processing booklets prints runs with up to 7500 copies. The binder has an automatically settable jogger in the block infeed, an outstanding spine preparation station, a nozzle application system for applying PUR adhesive to the block spine, a vertical cover
feeder with integrated double scoring system, and a highquality lift-type delivery with integrated grippers. The Eurobind operates intermittently-the clamps are manually loaded while the machine stands still. K. M. Shah, General Manager, Veracor, said, “Our strong relationship with Heidelberg for the past 25 years has facilitated this deal. We’re still in the stage of acquiring machinery and installing equipment so that we’ll be able to start operations soon. “ With regard to plans for further expansion Shah commented, “We plan to include binding machines and also oﬀer digital printing services.”
distributors,” said Piet van der Wildt, Export Manager, Oce.
inspection systems increase productivity and quality at self-adhesive label converters.
consumables for the corrugated carton industry received an overwhelming response
AV Flexographic displayed the MK-600 mounting prooﬁng machine for the label and narrow web industry, generating huge interest amongst label and envelope printers. “Printech’s endeavour to provide a complete basket of
because carton manufacturers can now order such consumables for just-in-time deliveries so that machine stops due to non availability of parts and consumables will be reduced,” said Pankaj Patel, Managing Director, Printech Middle East.
PRINTECH’S ONE-STOP SOLUTIONS FOR PACKAGERS & CONVERTERS
Printech Middle East, solutions provider to printers and converters in the region, conﬁrmed the sale of three machines: a plate mounting machine from AV Flexologic, Holland, and two slitter/rewinder label processing machines from Prati, Italy. Chiara Prati, Director of Prati Company, Italy, conducted a seminar addressing the common problems in the labels ﬁnishing process and emphasized that automated
CENTRAL PRESS GOES DIGITAL GIFFIN STRIKES DURST DEAL WITH XEROX DC 700 WITH SAUDI PRINTER
during Gulf Print.” The Xerox DocuColour 700 Digital Colour Press delivers outstanding image quality, excellent performance and a range of superb in-line ﬁnishing options. Printing at 2400 x 2400 dpi at speeds up to 70 x A4 images per minute, the DC700 colour press is the ﬁrst true production-capable printer that makes it easy to get started in digital production printing. Central Press, among the ﬁrst in the Jordan market to install new machinery with up-todate technology, has a clientbase that includes the Ministry of Education of Jordan, the Jordan Board of Tourism, and the Arab Academy of Banking & Financial Sciences.
Giﬃn Graphics announced that it has sold a DURST RHO 700 printing machine to Maher Daftardar Establishment (MMD) in Saudi Arabia. “This is our second printing machine from DURST. It will be installed at our new production facility which we’re going to open up in Dubai,” said Omar Hitti, Managing Director of MMD. “Our company is based in Saudi Arabia. Among the services we oﬀer are digital printing of display productions and so on. Two months ago, we opened the biggest metal manufacturing plant in the Middle East for permanent and non-permanent display stands,” he added.
Hitti explained, “The DURST RHO 700 can print on various types of media, such as paper, cardboard paper and plastic, and on sizes up to 2.5 meters wide, with high resolution. We selected it because DURST is the leader in this ﬁeld and it is a heavy duty printing machine. Also, we have two years of experience using DURST machines, and we ﬁnd the service to be very good.” “The Saudi market has seen a minimum decline in demand on printing. However, this machine gives us more ﬂexibility to use other sorts of material. We cater to various clients in Saudi Arabia, the GCC region and some countries in the Middle East,” he concluded.
SECURE PRINT CUTS MULTIPLE DEALS
going into developing this market and we will be showcasing our entire range in the months
Printing and Publishing, and Riyadh-based Dar Alakl Electronic Printing Company.
with the Agfa technology at the Giﬃn Graphics stand. Paul Cooper, CEO, Technique Group, said, “This is our second participation at Gulf Print. The demonstration showed how we can create jobs and get events information. The trend in Europe is that the traditional pre-press departments and customer services are almost coming together now. I think it is something that will come over here. What you really need is an MIS system to go with the pre-press system.” He added, “On the Muller Martini stitcher, we have the production information coming back into our system. In the real world, we have things like job costing information so you know how many operators
Secure print Equipment Suppliers (SPES), announced the sale of an Omega SR 410 slitter inspection rewinder for labels to Ajanta Packaging of Sharjah. The Omega SR 410, manufactured by ABG of the UK is a state-of-the-art Label inspection rewinder for the ﬁnal ﬁnishing and inspection of high-quality Pharmaceutical and Cosmetic labels. Tony Bell, Sales Director ABG UK, said, “For the past few years, we have been not paying enough attention on the Middle East market, but starting 2009, we have made this our priority market. You will see a lot of sales and support eﬀort
to come and are working on some innovative new projects to install in the region.” Inotech machines were sold to security printers across the region, including Dubai-based Abulhoul printing press, Abu Dhabi-based Al Omeriah
TECHNIQUE GROUP HOLDS JDF DEMO
Technique Group, a provider of Managing Information Systems (MIS) held a live demonstration of the JDF technology
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Xerox has sold a DocuColor 700 Digital Press to Central Press in Jordan. Maher Hammad, General Manager, Central Press, commented, “We decided to invest in the DC 700 to facilitate a smooth shift from oﬀset to digital printing, which we believe holds great potential for the future of printing.” He explained, “We produce all types of printed materials in full color, all bound on automated lines with diﬀerent binding methods. The printing industry in Jordan is showing an increasing demand for digitally printed products. Therefore, it is crucial for printers there to explore the opportunities in this ﬁeld. Our investment could not have happened at a better time than
Gulf Pack & Gulf Print Exhibition
Gulf Pack & Gulf Print Exhibition
Round up UAE
AB GRAPHIC SECURES LABEL REWINDER DEAL
ATLAS PRINTING INVESTS IN INK PUMP THROUGH GIFFIN
UK-based A B Graphic International, through its regional distributor Secure Print Equipment Suppliers, has announced the sale of an OMEGA SR 410 high-speed label inspection rewinding machine to Ajanta Packaging. Tony Bell, Sales Director, A B Graphic International Ltd, said, “The advantage of opting for our product is that we integrate rewinder machines with the camera inspection units. This saves time and costs for clients as they no longer have to buy the units separately and assemble them. We provide a complete solution, including software integration.” The OMEGA range of label inspection slitter rewinders are
designed to meet the demands of the dynamic self-adhesive label market. The machines are controlled by a programmable logic controller and oﬀers ﬂexibility to cater to special customer requirements. AB Graphic, which has operations in the UK, Germany, Holland, USA and Spain is a worldwide supplier of label converting and ﬁnishing equipment. Secure Print, which is the regional business arm of Creed Engineers Pvt. Ltd. in India, is exhibiting a wide range of print solutions including web oﬀset, ﬂexo, letterpress and UV ﬂexo presses, security inks, oﬄine converting equipment and rotary tooling and ﬁnishing equipment consumables.
Atlas Printing Press has boosted its ink supply system through the acquisition of a Betz ColorPump ink pump through Giffin Graphics, regional distributor for Betz Technologies, one of the first European manufacturers of pumps. Karl Wirtz, Area Sales Manager, Betz Technologies GmbH, said, “We have sold to Atlas Printing Press a pneumatically ink pump for conveying average and high viscosity ink; the pump will be an addition to a machine they already have. It will be used to get the ink out of the drums to the press.” Commenting on the demand in the region for products from Betz, Wirtz said, “In the last
have worked on some equipment. Our services assist in controlling and managing the whole printing businesses.”
ﬁltration systems for the Times of Oman, Oman.
their sheetfed oﬀset division, technotrans also will provide
ME Printer May 2009
TECHNOTRANS BAGS KEY ORDERS FROM REGIONAL HEAVYWEIGHTS
Technotrans Middle East successfully closed business deals worth more than three hundred thousand Euro with some key clients, as follows: Ink supply system and chiller pump station for UPP Abu Dhabi, UAE; Ink Calculation/Metering system for Gulf Publishing, Qatar; Fount check unit for the inspection of dampening water to the Medtronics, Iran; and Dampening solution circulator and
“Against all the economic diﬃculties, the show was a great success for us,” said Niels Siegel, Managing Director of technotrans Middle East. The biggest orders were placed by United Printing & Publishing. In addition to a central ink supply system for
the pump and regulation station for the chiller system of the new KBA Continent Newspaper Web Press. The Times of Oman has ordered for new dampening and ﬁltration systems to help them to signiﬁcantly reduce chemical waste and improve quality.
couple of years, the interest we received was fairly good. We are very satisﬁed to be working with Giﬃn Graphics. We got a few nice orders in the Gulf area. We received orders from big newspaper projects for big pump stations.” Betz ink pumps are blade types equipped with automatic switch oﬀ as standard; an optional extra is an alarm, which indicates when the container is empty. All of the Betz container pumps, as well as many of those produced by other manufacturers can be ﬁtted with the container monitoring system PAE and PCL. They monitor the ink consumption and prevent the ink container from running dry.
XEROX DEMONSTRATES BUSINESS SURVIVAL SKILLS
Xerox gave visitors an insight into eﬀective business survival skills, showcasing real customer applications to print professionals and how they can better control costs and ensure survival and success through the strategic use of digital and value-added services. “We discussed a wide range of ‘real business’ issues including digital colour printing, valueadded services such as variable information printing and Web-to-print systems, workﬂow automation, eﬀective business models, strategies for cutting through the clutter of informa-
PRINT EDUCATION BACKED BY DAR AL SHARQ ORDERS 5TH HEIDELBERG KBA RAPIDA
Heidelberg Middle East has announced that it has sold a new Speedmaster SM 52 to Ayad Sadeq Establishment for Trading and Export in Iraq. The machine will be installed at the Ahrar Printing School, managed by the Vocational Training Institute of the Iraqi Ministry of Education. “Our company, in cooperation with Heidelberg, is going to establish new training centers for printing in Baghdad, Najaf, Kerbala and Mosul. These centers will train Iraqi printing operators and increase their capabilities in the ﬁeld of printing and provide the Iraqi market with highly trained printing operators,” said Ayad S. Jaafar, General Manager of
Ayad Sadeq Establishment for Trading and Export. “This project, which we’re doing in cooperation with the Ministry of Education, entails the supply of new machineries in the fields of pre-printing, printing and post printing. As a start, we have bought this sheet-fed offset machine from Heidelberg, which will be installed at Al Ahrar Printing School in Iraq,” he added. Wafik Kaddoura, Branch Manager, Iraq, Heidelberg Middle East said, “The Iraqi market has always been an important market for us, and we hope that it will restore its strength among other markets in the region.”
tion overload and high-proﬁt applications such as one-to-one
Xerox showcased its ﬂagship iGen4 Digital Press, Xerox Do-
cuColour 8000, Xerox Nuvera 120EA and a whole host of new and upgraded workﬂow solutions. The company sold a DocuColor 700 Digital Press to Central Press in Jordan, which invested in the machine to facilitate a smooth shift to digital printing.
XINGRAPHICS MAKES IMPRESSION ON CTP FRONT
Chengdu Xingraphics Co. showcased its FIT series of digital plates. FIT Eco plate, an alternative to other chemistryfree or processless thermal plates on the market, was demonstrated on a device from Screen. Safwen Hijazi, Corporate Vice President, Chengdu Xingraphics, said, “There’s demand for new competitive players in the market. This year’s show was important for us because we were able to meet a lot of potential distributors who have expressed interest in working with us.” He added, “The mature markets in the last ten years
minute for each printing unit. Moreover, Up to 4,000 jobs can be stored at the Rapida 75’s ErgoTronic console, and retrieved for repeat runs. The ErgoTronic control console and a modern touchscreen display at the delivery are the two main workplaces for the operator. Register, ink and most other press settings can be entered directly at the delivery touchscreen. The console can even be integrated fully into a company data network. Alexander Najim, Giﬃn Graphics, said, “Dar Al Sharq has expressed their trust and satisfaction with KBA presses, this investment becomes their ﬁfth in the KBA press, among which three are web machines.” have begun showing greater interest in environmentally
friendly technologies. Our efforts are entirely focused on realizing contamination- and chemistry-free processes.” “The USP of our products is their reliability, backed by strong research and development,” concluded Hijazi.
MEPrinter Printer May May 2009 ME
marketing,” said Dan Smith, General Manager for Integrated Marketing for the Middle East and Africa region of Xerox’s Developing Markets Operations. He added, “We are placing more focus now on diversiﬁcation and identifying the speciﬁc requirements of diﬀerent markets.”
Doha-based Dar Al Sharq Printing Publishing & Distribution, publisher of Al Sharq Daily, has invested in a KBA Rapida RA 75 (5 colors) with extended delivery through Giﬃn Graphics. The press will be delivered during July-August. Dar Al Sharq, which houses several newspaper web machines, sheetfed machines and prepress and postpress equipment, decided to continue investments in KBA presses. The KBA Rapida 75 not only has a compact footprint but a maximum rated speed of 15,000 sheets per hour in both straight printing and perfecting. The semi-automatic plate changing system cuts changing times to less than one
Gulf Pack & Gulf Print Exhibition
ME Printer May 2009
Gulf Pack & Gulf Print Exhibition
IRANIAN DELEGATION FORGES TIES WITH PPG
A team of printing industry representatives from Iran met their counterparts from UAE, members of the Printing and Publishing Group (PPG), during Gulf Print/Pack 2009 to discuss new ties and pave the way for increased association among printers and publishers in Iran and the GCC. The initiative is being supported and promoted by the Ministry of Culture & Islamic Guidance Network (Ershad) in Iran. The ﬁrst step would see leading printing presses in Iran participate at Dubai Print Award 2009, which will be held on 27 January 2010. The Iranian Delegation headed by Jalal Zokaei, Director of the Ministry’s Printing and Publishing Department, also met with Saeed Al Falasi, Executive Director of IMPZ, and exchanged views. During the meeting, Al Falasi encouraged the initiative and expressed his support for the development of dedicated media zones in Iran. This will set the stage for mutual cooperation and exchange of ideas between both the associations. IMPZ will oﬀer advice and support to the ministry on the basis of its expertise in attracting global investment. Hossein Rahimi, one of the delegates and Managing Director of IdeaTec, Iran, said, “We are highly pleased with our meeting with the Printing and Publishing Group. We have discussed the details of how we will proceed with this alliance in order to ensure maximum beneﬁt for both sides, especially with regard to exchange of ideas.”
Dubai Print Award 2009 will include entries from Iranian presses He added, “we look forward to encouraging participation from Iranian presses.” Ahmad Bin Hassan Al Sheikh, Chairman of PPG, said, “The growing appeal of the Print Awards is evident from the response we have been receiving from across the Middle East. The interest shown by Iran is highly encouraging, and it’s our pleasure to invite printers from one of the most competitive markets in the region.” Tarek Jawharji, Vice Chairman, PPG, said, “We appreciate the eﬀorts taken by Iran to support printing companies and in arranging a print day ceremony. The Printing and Publishing Group in Dubai also welcomes the invitation to attend the event and looks forward to visiting the printing exhibition in Tehran.” He added, “The PPG would like to cooperate with Iranian representatives to bring high quality printing presses from Iran to showcase their works and compete with other presses in the region at Dubai Print Awards 2009. The wider portfolio of participants will help us evaluate better the quality of printing in the Middle East for the year 2009.” The fourth edition of the Dubai Print Award will invite entries from the GCC countries, in addition to Iran, Egypt and Lebanon.
ME PRINTER AT GULF PRINT
ME Printer teamed up with Fairs and Exhibitions to keep track of the pulse of the event through a daily newsletter titled ‘The Daily Printer’ in order to ensure that the event received the widest coverage throughout the multicultural markets of the Middle East. The newsletter was printed on the Xerox iGen4. The ME Printer stand was abuzz with visitors and experts from the printing and packaging
industries, discussing the show and sharing ideas. Several ﬁrst-time visitors stopped by to voice their opinions on the show and provide suggestions. Eskandar Jahanbani, Editor in Chief, ME Printer, said, “There is no doubt that Gulf Print and Gulf Pack have become an integral part of the regional graphic arts industry. This year’s event was the biggest and most exciting show to date.”
A DAILY DOSE OF NEWS & VIEWS ����������������������� �������������������
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The ‘Daily Printer’ newsletter,
published by ME Printer and printed on the Xerox iGen4 provided up-to-date coverage of the happenings on the exhibition ﬂoor over the four days of the event. The A3 ‘Daily Printer’ reported on the latest deals provided daily updates on visitor numbers and sales ﬁgures, in addition to highlights of the opinions and observations of industry leaders and experts who came from across the globe to deliver seminars and attend conferences and testimonials of exhibitors.
Log on to www.meprinter.com for an online edition of our reports, articles, news and events
Jobs Situations Wanted Production Manager 33 yrs, Indian Male, seeks position of Print Production Manager or any suitable position. Email: email@example.com or Contact: +966 551219473. Graphic Designer Tunisian women, with 14 years experience in Gravure Printing for Flexible Packaging Company. Presently Working in Pre-print department, specialist in Photoengraving steps before engraving cylinders with well qualiﬁed and wide knowledge in the Helio-Printing domain. Expertise in Adobe Photoshop, Illustrator and Art-Pro. Practice good Arabic, French and English seeks for a good opportunity. For detailed CV Please contact: +216 22 616 180 / E-mail: chema. firstname.lastname@example.org. Graphic Designer Indian Male with More than 16 years of Professional Experience including 10 Years in U.A.E hands-on design experience
Find comfortable job situations, post investment opportunities, invite investors and buy and sell ... in the Middle East market place Tel: +971 4 391 1210 Fax: +971 4 390 9561 classiﬁed@meprinter.com
including magazine publishing and advertisement. Adaptable, organized, result and detailoriented individual with excellent work ethic plus strong time management and interpersonal skills. Ability to create designs, concepts, and sample layouts based on knowledge of layout principles and aesthetic design concepts. Extensive knowledge of design techniques. Ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem. A team player also capable of working independently with minimal direction. Practice good English seeks for a good opportunity. For detailed CV Please contact: +971 50 7648845 / E-mail: email@example.com Polar Professional Operator Indian Male, Age 44, with more than 15 years of experience in polar 115 e, 137 e and other guillotine operators and 10 years UAE experience in binding related ﬁeld, Seeks for good position. Email: firstname.lastname@example.org Large Format Printer Operator Allan G. Ramos, Filipino, looking for a job as a Large Format Printer Operator. Knowledgeable for indoor and outdoor machines, preparing ﬁle and knowledge how to use software’s such as Adobe Photoshop, Corel Draw, Illustrator... contact no: 050-7358466 or email at email@example.com Technical Operator My name is Sameh Sobhy, with more than 6 years experience in
the ﬁled of rebuilding of second hand machinery for rotogravure cylinder making and other service (chemical analyses for plating tanks looking for a good opportunity. Contact - Email: firstname.lastname@example.org / Tel: 00202 22411238 Printing Machine Operator Pakistani Male with Diploma in Printing and Graphic Arts. Having More than 2 years of experience as Printing Machine Operator now seeking for a good opportunity. For Detailed CV Contact: 0334-4193370 / Email: adnanhameed87@gmail. com Production Manager Indian Male with 17 Years Experience in Printing & Packaging ﬁeld able to handle Oﬀset Machines, Roto Gravure, Flexo Graphy, Folder & Gluer, and Cutting & Greasing Machines. Now seeking for a good opportunity. For Detailed CV Contact: + 91 98400 65936/ Email: Plravi2u@gmail.com Fresher to Printing Industry Indian Male, University Topper throughout B.E. (Printing Eng) right now looking for a job in printing industry. So please Contact Email: email@example.com. Production Manager / Assistant Production Manager Printing & Publishing Industries, 16 years of experience in production, estimation and client servicing seeks job opening in the same industries, for further Details Contact - 00971 50 5024708 (UAE) / Email: firstname.lastname@example.org
Log on to www.meprinter.com for an online edition of our reports, articles, news and events
Production / Prepress Manager
command of English.
35 yrs, BE-Printing, Indian Male, working as Prepress Manager in GCC. 12 yrs of hands-on working experience in Prepress, Newspaper, Commercial Web fed and Sheetfed, Security and Digital Printing is in search for good opportunity. Contact Email: kausik1974@rediﬀmail.com
Contact: + 2 012 29 229 78 / Email: email@example.com
Printing Production Executive. Indian Male, with D/L, seeks job in printing sales & marketing. Contact Phone: 050-7184402 / E-Mail: firstname.lastname@example.org. Chemical Engr. with 2 years Gulf experience in printing ink Company. R/D & QA and knowledge of Microsoft, seeks a job. Call 050-1489186.
Production Manager 33 yrs, Indian Male, seeks position of Print Production Manager or any suitable position. Email: email@example.com or Contact: +966 551219473.
Vacant Positions Sales Coordinator Mermaid Digital Printing LLC urgently need Sales Coordinator (Female). Preferably Indian should have experience in advertising ﬁeld and with good client servicing skills. Applicant can email their CV to firstname.lastname@example.org
Product Support Engineer Egyptian holder of B.S.C Applied Arts in printing, publishing and packaging with 6 years of experience at major digital printers in Egypt and Libya. Currently working as the product support engineer and sales manager in Prime advertising company in Egypt – the sole agent of Obeikan technical fabrics company in K.S.A – operated Vutek Ultra Vu 2360, Roland FJ50, and Vutek Ultra Vu 3360-4c. Have ability to design on Photoshop, CorelDraw and freehand. Have good
Production Supervisor / Engineer Graduate in Science / Engineering / Polymer Chemistry / Plastic / Printing Technology, with 2-3 years relevant experience at supervisory level or higher. Knowledge and experience in ISO and Food Safety Management System standards will be an added advantage for this position. Interested candidates may forward their resume within a week, with a recent passport-size photograph and clearly mentioning the post applied for, to: The HR Manager - Post Box No. 5852
Having trouble ﬁnding the right employee for your print operations?
Production Supervisor, with 3 years experience in commercial printing press, required for a Co. Fax CV to 04-3343247. Graphic Designer required for a large format printing company. Email CV to: email@example.com Printing Operator required operating 3.5 meters digital printing machine. Email: info@perfectvisiionuae. com Graphic Designer, with 3 years experience in printing press, required. Call 04-2579366. Master Screen Printer, with knowledge of pad printing & creative ideas for printing, reqd. Send CV to: firstname.lastname@example.org Graphic Designer required for a digital printing press. Send CV to 042676020 / Email: imroyal@emirates. net.ae Oﬀset Printing Machine Operator required for a company. Contact 050-7289715. Printing Machine Operator required for paper cup factory in Ajman. Email CV to: arabian_ email@example.com Printing Machine Operator, with experience & knowledge of reading and writing in English, reqd. Fax CV to 04-2223727.
Investment Opportunities: Printing Press for Sale. A running printing Press for sale with Machineries in good condition in one of the emirates of UAE. Serious Buyers can Contact Mr. Perera . Mob: 050-3617781 / E-Mail: firstname.lastname@example.org
Machinery for Sale Commercial web press 1990 Toshiba B2T-500 web printing press
ME Printer May 2009
Check out our classiﬁeds section or log on to www.meprinter.com/EN/Jobs
Sharjah, UAE or Fax: 06-5354111.
- Cut off : 546m/m,Web width : 880m/m - 1 flying paster/1 infeed/4 printing unit /1 dryer/1 after burner/1 chill roll stand/1 folder/2 suto stacker 1993 Komori LR 435SII web printing press - Cut off : 546m/m,Web width : 880m/m - 1 flying paster/1 infeed/4 printing unit/1 Dryer with after burner/1 chill roll stand/1 folder/1 stacker 1990 HEIDELBERG WEB 16 - Cut off : 630m/m,Web width : 965m/m - 2 STORK splicer/1 Infeed/4 printing unit ,blanket washer/1 VITS dryer/1 chill roll stand/1 combination folder/1 stacker - CPC 1.02 with CP tronic
Remarketed equipment available for sale Heidelberg SORMZ, 2 Colours 52x74 machine, 1999 Model. Heidelberg SORMZ, 2 Colours 52x74 machine, 1996 Model. Heidelberg GTO 52-2, 2 Colours 36x52 machine, 1992 Model. Heidelberg GTO 52-2, 2 Colours 36x52 machine, 1998 Model. Heidelberg GTO 52-1, Single Colour 36x52 Machine, 1992 Model. Solby 10 Clamps, perfect binding machines, 1986 Model.
Heidelberg Gulf Est. Mr. Mahmoud Mustafa Remarketed Product Manager P.O.Box 34133 Dubai - UAE Tel +971 4 3477720 Ext. 174 Mob +971 50 424 7080 email@example.com www.heidelberg.com
Narrow web press, specializing for Lottery, Label, Commercial printings Model : Vision Drent Goebel ,Install 2006 - Size : 520/630/720 m/m,3 type cartridge - Consisting of line .1 Martin splicer .1 Infeed with web guide,corona .9 prinitng unit with 3 kinds cartridge,3 interdeck UV dryer .3 ﬂexo unit for over coating,It use for Scratch-oﬀ printing on Lottery. .Nipson Vary press 400 for digital numbering .Blanket washer .Alcohol damp .2 turn bar .Video web viewing .sheeter .edge trimmer .rewinder .pile stacker .Automatic inking controll with data storage Newspaper press Model : Bistubishi BTO-N4 Cut oﬀ : 546 m/m Web sidth : 1,576 m/m,1,182m/ m,546m/m Year : 1994 2sets ,1996 2sets Total : 4 sets,The same conﬁguration - Total pages: 48 pages - Color pages: one side color, 16 pages
Consisting of line: 2P, 4HD, 4SA, 1F, 6R - 2P: both side mono color, total 16 pages - 4HD: one side mono color, total 16 pages - 4 SA : 4 satellite unit, one side color,16 pages - 1F: 1 folder - 6 R: 6 Auto reel stand - Spray dampener - Carrier: Ferag - Counter stacker: 4 sets Under spower For More Details contact Tel: +82-2562-2723 / Email: firstname.lastname@example.org.
Large format digital printer on sale. DGI Megajet 3206, Six color, Spectra head, 2004 model in good working condition. Interested, can contact: Mr. Ashish Chakrabarti Tel: +971 4 885 6772 (Ext – 119) / Mob: +971 5 189 2774. SHEETFED (1) Komori L626 19”x25”, 6 col, PQC, Auto plate clamping, 1992 (machine in production) (2) Planeta Super variant 28”x40”, model- 1985, 2 col. (machine in production) (3) Mitsubishi 2 col., 20”x28”, CPC,Alcohol Damp. (Machine in production) (4) Komori Kony 2 col, 25”x38”, 1978 (machine in production) WEB OFFSETS (1) GOSS Cutoﬀ-560mm, 2 M+1xCol. Stage+F(SSC)+Tri arm Autopaster, Double width m/c with Harl Simens drive,model- 1986, 2 Nos. (2) Harris N845A Cutoﬀ 560mm, 1xY+2xH+F(RBC III A)+ 3 Hurst 200 SemiAutopaster, 32 pages Tabloid 8 pagesx4 col., 1985 (3) Harris V15D Cutoﬀ-546mm, 4xH+25JF, Pneumatic Hurst Reel STD, Pneumatic autopasterx2, 56 Kw BCH drive, added orient mono unit, can print 4+4 printing & 12 page with 2 col pages, machine overhauled 1997, and
model 1985 (4) Orient Super Cutoﬀ-546mm, 1x3c+4xM+F, 75 HP BCH DC drive, 16 page with 2 col pages, Model -1990, 1x3C+5xM+F, BCH Dc drive Master & Slave 60 HPx2=120HP, 20 pages with 2 pages Col. Model-1990 1x3C+3xM+F, 60 HP DC drive, 12 pages with 2 pages col. model- 1995 All three machines having No pneumatic, no Brushmisht, plate clamp Gripper type, and cutoﬀ 546mm. (5) Orient Super Cutoﬀ- 578mm, 4 Hi +F (Qrtr fold), overhauled in 2007, m/c in production, model-1995 Cutoﬀ- 578mm, 2Hi+2Hi+F (Qrtr fold with DP), m/c in production (6) Fast 200 Cutoﬀ- 546mm, 4Hi+3xH+F, model- 2003 (7) Fast 300 Cutoﬀ- 560mm, 2x4Hi+F, model- 1996 HEATSET M/Cs (1) Hanthsco Mark 16 Cutoﬀ- 578mm, 5 Units,2
M i d d l e
E a s t
Autopasters (Martin),Ribbon ‘slitor, silicon applicator, Model-1992 (2) Mitsubishi 750Lithopia Cutoﬀ- 546mm, 5 col, model- 1992 (3) , Komori System 35 SII Cutoﬀ- 546mm model-1986 (4) Komori sys35 LR435W Cutoﬀ- 546mm, model- 1985 (5) Komori LR435 Cutoﬀ- 546mm model- 1994 We are having Imagesetters(800V Dolev x2nos), CTPs(Agfa, Scitex), Plate Exposures(protech) also for sale. For More Details Contact: TARUN & AKHIL MIRROR PRINT & SOLUTIONS Mobile- +91 9421914269 / +91 9868451117 Email- email@example.com Plockmatic 100 DocuVac Collating Machine 2001, 8 station, Stitching, folding Nebiolo URANIA die cutting, 1971 120 X 82 cm Heidelberg S-Cylinder, 54 x 72 THEISEN & BONITZ 7 stations, 1988 Heidelberg Kord 1979 ( gray model) Heidelberg S-Cylinder 54x72 THEISEN & BONITZ 7 stations 1988
P r i n t
PLOCKMATIC collator 8 stations + stitching and trimmer GUK Folder K 49/ 4 FE 1988 Stahl Folder K66.4/6KTL-FC2 1988 N+P units for GTO 46, 52 and MO Hohner conomy 25/40 in excellent condition. Contact : firstname.lastname@example.org / Phone: 00962 7 95662969
Services & Consumables Camel Bee 3D Solutions A leading 3D Solutions Freelancing Team dealing in 3D Imaging, Animations, Presentations, Advertisements etc. with high professionalism, reasonable and competitive rates. Please Contact +971 50 5998446 / +971 50 2720325 for more details.
Find comfortable job situations, post investment opportunities, invite investors and buy and sell ... in the Middle East market place
Hard Chrome Plating - We Give Extended Life to Your Printing ISO Certiﬁed Hard Chrome Plating for all printing rolls with high Professionalism, reasonable and competitive rates. Please Contact at +9714 3474765 and visit us at www.maramimetal.com we give extended life to your printing.
C o m m u n i c a t i o n
Tel: +971 4 391 1210 Fax: +971 4 390 9561 classiﬁed@meprinter.com
.ﺍﻟﺮﺟﺎﺀ ﺇﺿﺎﻓﺔ ﺍﺳﻤﻲ ﺇﻟﻰ ﻗﺎﺋﻤﺔ ﺍﳌﺸﺘﺮﻛﲔ ﻟﻌﺎﻡ ﻛﺎﻣﻞ :ﺍﳌﺴﻤﻰ ﺍﻟﻮﻇﻴﻔﻲ :ﺍﻻﺳﻢ ﺍﻟﻜﺎﻣﻞ :ﻧﺸﺎﻁ ﺍﻟﺸﺮﻛﺔ
ﻃﺮﻕ ﺍﻟﺪﻓﻊ ( )ﻟﻠﻤﺸﺘﺮﻛﲔ ﺩﺍﺧﻞ ﺍﻹﻣﺎﺭﺍﺕ ﻓﻘﻂME Printer FZ LLC ﺷﻴﻚ ﻣﺼﺮﻓﻲ ﻟﺼﺎﻟﺢ ﺣﺴﺎﺏ
ﲢﻮﻳﻞ ﺍﳌﺒﻠﻎ ﻋﺒﺮ ﺍﻟﺒﻨﻚ
ME Printer ﺣﻮﺍﻟﺔ ﻣﺼﺮﻓﻴﺔ ﻟﺼﺎﻟﺢ ﺣﺴﺎﺏ
ME Printer FZ LLC- A/C# 0079-183781-001 - Emirates International Bank - Jumeira Branch – Dubai UAE - SWIFT # EBILAEADJUM ﺍﻟﺒﺤﺮﻳﻦ، ﺩﻳﻨﺎﺭ١٨ ﺍﻷﺭﺩﻥ، ﻟﻴﺮﺓ٥٤,٠٠٠ ﻟﺒﻨﺎﻥ، ﺟﻨﻴﻪ٢٢٥ ﻣﺼﺮ، ﺭﻳﺎﻝ١٨٠ ﻗﻄﺮ، ﺩﻳﻨﺎﺭ١٤٫٥ ﺍﻟﻜﻮﻳﺖ، ﺭﻳﺎﻝ١٨٠ ﺍﻟﺴﻌﻮﺩﻳﺔ، ﺩﺭﻫﻢ١٨٠ : ﺍﻹﻣﺎﺭﺍﺕ:ﻗﻴﻤﺔ ﺍﻻﺷﺘﺮﺍﻙ ﳌﺪﺓ ﻋﺎﻡ ﻛﺎﻣﻞ ﻟﻜﻞ ﺩﻭﻟﺔ ﺣﺴﺐ ﻋﻤﻠﺘﻬﺎ ﺩﻭﻻﺭ٥٠ ﺍﻟﺪﻭﻝ ﺍﻷﺧﺮﻯ، ﺭﻳﺎﻝ١,٨٠٠ ﺍﻟﻴﻤﻦ، ﻟﻴﺮﺓ١,٣٥٠ ﺳﻮﺭﻳﺎ، ﺭﻳﺎﻝ١٨ ﹸﻋﻤﺎﻥ، ﺩﻳﻨﺎﺭ١٨
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P. O. B o x 5 0 2 1 8 3 - D u b a i - UA E , Te l : + 9 7 1 4 3 9 1 1 2 1 0 , Fa x : + 9 7 1 4 3 9 0 9 5 6 1 , E m a i : s u b s c r i b e @ m e p r i n t e r. c o m , w w w. m e p r i n t e r. c o m
ﻣﺸﻜﻠﺔ ﺇﺧﺘﻼﻑ ﺍﻟﻀﺒﻂ ﺍﻷﻣﺎﻣﻲ ﻟﻸﻓﺮﺥ ﺍﻟﻄﺒﺎﻋﻴﺔ ﻣﻦ ﻓﺮﺥ ﺍﻟﻰ ﻓﺮﺥ ﺩ .ﺟﻮﺭﺝ ﻧﻮﺑﺎﺭ ﺳﻴﻤﻮﻧﻴﺎﻥ ﻻ ﺷﻚ ﺃﻥ ﻃﺒﺎﻋﺔ ﺍﻟﻠﻴﺜﻮ ﺃﻭﻓﺴﺖ ﺗﻌﺘﺒﺮ ﻣﻦ ﺃﻛﺜﺮ ﺍﻟﻄﺮﻕ ﺍﻟﻄﺒﺎﻋﻴﺔ ﺍﻟﺘﻲ ﺗﺸﺘﻤﻞ ﻋﻠﻰ ﻣﺘﻐﻴﺮﺍﺕ .ﻭﺑﺎﻟﺘﺎﻟﻲ ﻓﻬﻲ ﻟﻬﺎ ﻧﺼﻴﺐ ﺍﻷﺳﺪ ﻣﻦ ﺍﻟﻤﺸﺎﻛﻞ ﺍﻟﻄﺒﺎﻋﻴﺔ ،ﻭﻓﻲ ﺳﻠﺴﻠﺔ ﻣﻦ ﺍﻟﻤﻘﺎﻻﺕ ﺍﻟﻤﺘﺘﺎﻟﻴﺔ ﺗﻨﺎﻭﻟﻨﺎ ﻣﺠﻤﻮﻋﺔ ﻣﻦ ﺃﻫﻢ ﻫﺬﻩ ﺍﻟﻤﺸﺎﻛﻞ ﺍﻟﻄﺒﺎﻋﻴﺔ ،ﻣﻊ ﺗﻮﺿﻴﺢ ﺃﻫﻢ ﺃﺳﺒﺎﺑﻬﺎ ﻭﻃﺮﻕ ﻋﻼﺟﻬﺎ. ﻭﻓﻲ ﻫﺬﺍ ﺍﻟﻌﺪﺩ ﺇﺭﺗﺄﻳﻨﺎ ﺃﻥ ﻧﺘﻌﺮﺽ ﻭﺑﺎﺧﺘﺼﺎﺭ ﻟﻤﺸـــﻜﻠﺔ ﺇﺧﺘﻼﻑ ﺍﻟﻀﺒﻂ ﺍﻷﻣﺎﻣﻲ ﻟﻸﻓﺮﺥ ﺍﻟﻄﺒﺎﻋﻴﺔ ﻣﻦ ﻓﺮﺥ ﺍﻟﻰ ﻓﺮﺥ ﺁﺧﺮ ﻓﻲ ﻧﻔﺲ ﺍﻟﻌﻤﻠﻴﺔ ﺍﻟﻄﺒﺎﻋﻴﺔ ،ﻣﻤﺎ ﻳﺘﺴـــﺒﺐ ﻓﻲ ﻛﻢ ﻣﻦ ﺍﻟﻬﺎﻟﻚ ﻏﻴﺮ ﺍﻟﻤﻘﺒﻮﻝ ﻣﻦ ﺍﻟﻤﻄﺒﻮﻋﺎﺕ.
ﺗﻌﺮﻳﻒ ﺍﻟﻤﺸﻜﻠﺔ: ﻫـــﻲ ﻋـــﺪﻡ ﻭﺟﻮﺩ ﺿﺒﻂ ﺃﻣﺎﻣﻲ ﺛﺎﺑﺖ ﻟﻸﻓﺮﺥ ﺍﻟﻄﺒﺎﻋﻴﺔ ﻛﻠﻬﺎ ﺩﺍﺧﻞ ﺍﻟﻌﻤﻠﻴﺔ ﺍﻟﻄﺒﺎﻋﻴﺔ ﺍﻟﻮﺍﺣﺪﺓ ،ﻗﺎﻟﻀﺒﻂ ﺍﻷﻣﺎﻣﻲ ﻟﻸﻓﺮﺥ ﻭﺍﻟﺘﻲ ﻳﻘﻮﻡ ﺑﻬﺎ ﺍﻷﺩﻟﺔ )ﺍﻟﻤﺼﺪﺍﺕ( ﺍﻷﻣﺎﻣﻴﺔ )ﺍﻟﻤﻌﺮﻭﻓـــﺔ ﻟـــﺪﻯ ﺍﻟﻔﻨﻴﻴﻦ ﺑﺎﺳـــﻢ ﺍﻟﺒﻮﺀﺝ( ،ﺍﻟﻬﺪﻑ ﻣﻨﻪ ﺍﻟﺘﺄﻛﺪ ﻣﻦ ﺩﺧﻮﻝ ﺍﻷﻓﺮﺥ ﻛﻠﻬﺎ ﺑﺰﺍﻭﻳﺔ ﺃﻣﺎﻣﻴـــﺔ ﻣﻮﺣﺪﺓ ﺛﺎﺑﺘﺔ ﺍﻟﻰ ﺩﺍﺧﻞ ﺍﻟﻤﺎﻛﻴﻨﺔ ،ﻭﻳﺤﺪﺙ ﻫﺬﺍ ﺍﻟﻀﺒﻂ ﺍﻷﻣﺎﻣﻲ ﻣﺒﺎﺷـــﺮﺓ ﻗﺒـــﻞ ﺍﻟﻀﺒـــﻂ ﺍﻟﺠﺎﻧﺒﻲ ﻋﻦ ﻃﺮﻳﻖ ﺍﻷﺩﻟﺔ ﺍﻟﺠﺎﻧﺒﻴﺔ )ﺍﻟﻤﻌﺮﻭﻓﺔ ﻟﺪﻯ ﺍﻟﻔﻨﻴﻴﻦ ﺑﺎﺳـــﻢ ﺍﻟﻤﺎﺭﭼـــﻦ( ،ﻭﺍﻟﺘﻲ ﺗﺆﻣﻦ ﻭﺗﻀﻤﻦ ﺿﺒﻂ ﺍﻟﺰﺍﻭﻳـــﺔ ﺍﻟﺠﺎﻧﺒﻴﺔ ﻟﻜﻞ ﺍﻷﻓﺮﺥ ﻭﺗﺜﺒﻴﺘﻬـــﺎ ﻗﺒـــﻞ ﺩﺧﻮﻟﻬﺎ ﺍﻟﻰ ﺍﻟﻮﺣﺪﺓ ﺍﻟﻄﺒﺎﻋﻴﺔ ﻟﻠﻤﺎﻛﻴﻨـــﺔ .ﻭﻫﺬﻳﻦ ﺍﻟﻀﺒﻄﻴﻦ ،ﺍﻷﻣﺎﻣﻲ ﻭﺍﻟﺠﺎﻧﺒﻲ ﻳﻀﻤﻨﺎﻥ ﻣﻌﴼ ﺛﺒﺎﺕ ﺇﻧﺘﺎﺝ ﺍﻟﻤﺴـــﺎﺣﺎﺕ ﺍﻟﻄﺒﺎﻋﻴﺔ ﻋﻠﻰ ﺍﻷﻓﺮﺥ ﺑﻨﻔﺲ ﺍﻟﺰﻭﺍﻳـــﺎ ﺍﻷﻣﺎﻣﻴـــﺔ ﻭﺍﻟﺠﺎﻧﺒﻴـــﺔ ،ﻭﻭﺟﻮﺩﻫﺎ ﻓـــﻲ ﻧﻔﺲ ﺍﻟﻤﻜﺎﻥ ﺩﺍﺋﻤﴼ ،ﻣﻤﺎ ﺳـــﻴﻜﻮﻥ ﻟﻪ ﺃﺑﻠﻎ ﺍﻷﺛﺮ ﻓﻲ ﺍﻟﻌﻤﻠﻴـــﺎﺕ ﺍﻟﺘﺎﻟﻴﺔ ﻟﻠﻄﺒﺎﻋﺔ ،ﻣﻦ ﻗﺺ ﻭﻃﻲ ﻭﺗﻜﺴـــﻴﺮ ﻭﻏﻴﺮﻫﺎ ﻣﻦ ﺍﻟﻌﻤﻠﻴﺎﺕ.
ﺃﻫﻢ ﻣﺴﺒﺒﺎﺕ ﺍﻟﻤﺸﻜﻠﺔ: .١
ﻋﺪﻡ ﻭﺟﻮﺩ ﻓﺮﺍﻏﺎﺕ ﻛﺎﻓﻴﺔ ﺃﺳـــﻔﻞ ﺍﻟﺴﻮﺳـــﺖ ﺃﻭ ﺍﻷﺻﺎﺑﻊ ﺍﻟﺨﺎﺻﺔ
ﺃﻫﻢ ﻃﺮﻕ ﺍﻟﻌﻼﺝ: .١
ﺑﺎﻷﺩﻟﺔ ﺍﻷﻣﺎﻣﻴﺔ ﻟﻠﺴﻤﺎﺡ ﺑﺪﺧﻮﻝ ﺍﻷﻓﺮﺥ. .٢
ﻭﺟﻮﺩ ﻣﺴـــﺎﻓﺎﺕ ﻭﻓﺮﺍﻏﺎﺕ ﻛﺒﻴﺮﺓ ﺯﺍﺋﺪﺓ ﻋﻦ ﺍﻟﺤﺪ ﺍﻟﻤﻄﻠﻮﺏ ﺃﺳﻔﻞ
ﺍﻟﺘﺄﻛﺪ ﻣﻦ ﺍﻟﻀﺒﻂ ﺍﻟﺴﻠﻴﻢ ﻹﺭﺗﻔﺎﻉ ﺍﻷﺩﻟﺔ ﺍﻷﻣﺎﻣﻴﺔ ﺣﺴﺐ ﺳﻤﻚ ﺍﻷﻓﺮﺥ
ﺍﻟﺘﺄﻛﺪ ﻣﻦ ﺍﻟﻀﺒﻂ ﺍﻟﺴﻠﻴﻢ ﻹﺭﺗﻔﺎﻉ ﺍﻷﺩﻟﺔ ﺍﻷﻣﺎﻣﻴﺔ ﺣﺴﺐ ﺳﻤﻚ ﺍﻷﻓﺮﺥ ﺍﻟﻤﺴﺘﺨﺪﻣﺔ.
ﺍﻟﺴﻮﺳـــﺖ ﺃﻭ ﺍﻷﺻﺎﺑـــﻊ ﺍﻟﺨﺎﺻﺔ ﺑﺎﻷﺩﻟﺔ ﺍﻷﻣﺎﻣﻴـــﺔ ،ﻣﻤﺎ ﻳﺆﺩﻱ ﺍﻟﻰ ﺗﺤﺸﺮ ﺍﻷﻓﺮﺥ ﻭﺇﺭﺗﺪﺍﺩﻫﺎ ﻟﺨﺎﺭﺝ ﺍﻷﺩﻟﺔ. .٣
ﻭﺟـــﻮﺩ ﺍﻟﺒﻜﺮ ﺍﻟﺨـــﺎﺹ ﺑﺎﻟﻄﺎﻭﻟـــﺔ ﺍﻟﻤﺎﺋﻠﺔ ﻟﻠﺘﻐﺬﻳﺔ ﻋﻠﻰ ﻣﺴـــﺎﻓﺎﺕ
ﻗﺮﻳﺒﺔ ﺃﻭ ﺑﻌﻴﺪﺓ ﺟﺪﴽ ﻣﻦ ﺫﻳﻞ ﺍﻷﻓﺮﺥ. .٤
ﻋـــﺪﻡ ﺗﺴـــﺎﻭﻱ ﻃـــﻮﻝ ﺍﻷﻓـــﺮﺥ ﺍﻟﻮﺭﻗﻴﺔ ،ﺃﻭ ﻋـــﺪﻡ ﺇﺳـــﺘﻮﺍﺀ ﺍﻟﺤﺎﻓﺔ
ﺍﻟﺘﺄﻛـــﺪ ﻣـــﻦ ﺿﺒﻂ ﺍﻟﺒﻜـــﺮ ﺍﻟﺨـــﺎﺹ ﺑﺎﻟﻄﺎﻭﻟـــﺔ ﺍﻟﻤﺎﺋﻠﺔ ﻣﺒﺎﺷـــﺮﺓ ﺑﻌﺪ ﺫﻳﻞ ﺍﻷﻓﺮﺥ.
ﺍﻟﺘﺄﻛﺪ ﻣﻦ ﺗﺸﺬﻳﺐ ﺍﻷﻓﺮﺥ ﺍﻟﻮﺭﻗﻴﺔ ﺑﻄﺮﻳﻘﺔ ﺻﺤﻴﺤﺔ ﻭﺑﺪﻭﻥ ﺃﻳﺔ ﻣﻴﻮﻝ.
ﺍﻷﻣﺎﻣﻴﺔ ﻟﻬﺎ. .٥
ﻋـــﺪﻡ ﻭﺟﻮﺩ ﺷـــﺪ ﻛﺎﻓﻲ ﺩﺍﺧـــﻞ ﺍﻟﻘﻮﺍﺑـــﺾ ﺍﻟﺨﺎﺻﺔ ﺑﺈﺳـــﻄﻮﺍﻧﺎﺕ
ﻋـــﺪﻡ ﺍﻟﺘﺰﺍﻣـــﻦ ﺍﻟﺴـــﻠﻴﻢ ﺑﻴـــﻦ ﻗﻮﺍﺑـــﺾ ﺍﻹﺳـــﻄﻮﺍﻧﺎﺕ ﺍﻟﺒﻨﺪﻭﻟﻴـــﺔ
ﺍﻟﻀﻐﻂ ﺍﻟﻄﺒﺎﻋﻲ ،ﻣﻤﺎ ﻗﺪ ﻳﺤﺪﺙ ﺑﺴﺒﺐ ﺗﻠﺰﺝ ﺍﻷﺣﺒﺎﺭ. .٦
ﺍﻟﻤﻮﺟـــﻮﺩﺓ ﻓﻲ ﺑﻌـــﺾ ﺍﻟﻤﻜﻨﺎﺕ ﺻﻐﻴـــﺮﺓ ﺍﻟﺤﺠﻢ ﻭﺑﻴـــﻦ ﻗﻮﺍﺑﺾ
ﺍﻟﻀﻐﻂ ﻛﻞ ﻓﺘﺮﺓ ﺣﺴﺐ ﺗﻌﻠﻴﻤﺎﺕ ﺍﻟﺸﺮﻛﺎﺕ ﺍﻟﻤﺼﻨﻌﺔ.
ﺍﻟﻤﺨﺘﻠﻔﺔ ﻟﻠﻮﺣﺪﺍﺕ ﺍﻟﻄﺒﺎﻋﻴﺔ ﺍﻟﻤﺘﻌﺪﺩﺓ ﺩﺍﺧﻞ ﺍﻟﻤﺎﻛﻴﻨﺔ ﺍﻟﻮﺍﺣﺪﺓ.
ﺍﻟﺘﺄﻛـــﺪ ﻣﻦ ﺿﺒﻂ ﺍﻟﺘﺰﺍﻣﻦ ﺍﻟﺪﻗﻴﻖ ﻭﺍﻟﺼﺤﻴﺢ ﺑﻴﻦ ﻗﻮﺍﺑﺾ ﺍﻹﺳـــﻄﻮﺍﻧﺎﺕ ﺍﻟﺒﻨﺪﻭﻟﻴـــﺔ ﺍﻟﻤﻮﺟﻮﺩﺓ ﻓﻲ ﺑﻌﺾ ﺍﻟﻤﻜﻨﺎﺕ ﺻﻐﻴـــﺮﺓ ﺍﻟﺤﺠﻢ ﻭﺑﻴﻦ ﻗﻮﺍﺑﺾ
ﺇﺳﻄﻮﺍﻧﺎﺕ ﺍﻟﻀﻐﻂ ﺍﻟﻄﺒﺎﻋﻲ. ﻋـــﺪﻡ ﺍﻟﺘﺰﺍﻣﻦ ﺍﻟﺴـــﻠﻴﻢ ﺑﻴﻦ ﻗﻮﺍﺑﺾ ﺇﺳـــﻄﻮﺍﻧﺎﺕ ﺍﻟﻀﻐﻂ ﺍﻟﻄﺒﺎﻋﻲ
ﻻﺑﺪ ﻣﻦ ﺗﻨﻈﻴﻒ ﺃﻭ ﺗﻐﻴﻴﺮ ﺍﻟﻮﺳﺎﺩﺍﺕ ﺍﻟﺪﺍﺧﻠﻴﺔ ﺍﻟﺨﺎﺻﺔ ﺑﻘﻮﺍﺑﺾ ﺇﺳﻄﻮﺍﻧﺎﺕ
ﺇﺳﻄﻮﺍﻧﺎﺕ ﺍﻟﻀﻐﻂ ﺍﻟﻄﺒﺎﻋﻲ. .٧
ﺍﻟﺘﺄﻛﺪ ﻣﻦ ﺿﺒﻂ ﺍﻟﺘﺰﺍﻣﻦ ﺍﻟﺪﻗﻴﻖ ﻭﺍﻟﺼﺤﻴﺢ ﺑﻴﻦ ﻗﻮﺍﺑﺾ ﺇﺳﻄﻮﺍﻧﺎﺕ ﺍﻟﻀﻐﻂ ﺍﻟﻄﺒﺎﻋﻲ ﺍﻟﻤﺨﺘﻠﻔﺔ ﻟﻠﻮﺣﺪﺍﺕ ﺍﻟﻄﺒﺎﻋﻴﺔ ﺍﻟﻤﺘﻌﺪﺩﺓ ﺩﺍﺧﻞ ﺍﻟﻤﺎﻛﻴﻨﺔ ﺍﻟﻮﺍﺣﺪﺓ.
ﻻ ﺷـــﻚ ﺃﻧﻪ ﻭﻣﻊ ﺍﻹﺳـــﺘﺨﺪﺍﻡ ﺍﻷﻣﺜﻞ ﻟﺠﻤﻴﻊ ﺍﻟﺨﺎﻣﺎﺕ ﺍﻟﻄﺒﺎﻋﻴﺔ ،ﻭﺿﺒﻂ ﻣﺮﺍﺣﻞ ﺍﻹﻧﺘﺎﺝ ﺍﻟﻄﺒﺎﻋﻲ ﻭﺿﺒﻂ ﺍﻟﻤﺎﻛﻴﻨﺎﺕ ﺍﻟﻄﺒﺎﻋﻴﺔ ،ﺳـــﻴﺘﻢ ﺍﻟﻘﻀﺎﺀ ﻧﻬﺎﺋﻴﴼ ﻋﻠﻰ ﻣﻌﻈﻢ ﻫﺬﻩ ﺍﻟﻤﺸﻜﻼﺕ ﺷﺎﺋﻌﺔ ﺍﻟﺤﺪﻭﺙ ﻓﻲ ﺩﺍﺧﻞ ﺍﻟﻤﻄﺎﺑﻊ.
ME Printer May 2009
ﻟﻠﺤﺼـﻮﻝ ﻋﻠﻰ ﺍﻟﻨﺴﺨﺔ ﺍﻹﻟﻜﺘﺮﻭﻧﻴﺔ ﺃﺩﺧﻞ ﺇﻟﻰ ﻣﻮﻗﻌﻨﺎ
ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ ..... ﺃﺣﺪﺙ ﺍﻟﺘﻘﻨﻴﺎﺕ ﺍﻟﻄﺒﺎﻋﻴﺔ
ﺩ .ﺟﻮﺭﺝ ﻧﻮﺑﺎﺭ ﺳﻴﻤﻮﻧﻴﺎﻥ ﺗﻌﺘﺒـــﺮ ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﺮﻗﻤﻴـــﺔ ﻣـــﻦ ﺃﺣـــﺪﺙ ﺍﻟﺘﻘﻨﻴـــﺎﺕ
-ﺇﻧﺨﻔـــﺎﺽ ﻣﻠﺤـــﻮﻅ ﻓﻲ ﻛﻤﻴﺔ ﺍﻟﻬﺎﻟـــﻚ ﺑﺎﻟﻤﻘﺎﺭﻧﺔ
ﻻ ﺷﻚ ﺃﻥ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ ﻗﺪ ﺳﺎﻋﺪﺕ ﻋﻠﻰ ﺧﻠﻖ
ﺍﻟﻄﺒﺎﻋﻴـــﺔ ،ﻭﻳﻌﺘﺒﺮﻫـــﺎ ﺍﻟﺒﻌـــﺾ ﻃﺒﺎﻋﺔ ﺍﻟﻤﺴـــﺘﻘﺒﻞ
ﻣﻊ ﺍﻟﻄـــﺮﻕ ﺍﻟﻄﺒﺎﻋﻴﺔ ﺍﻟﺘﻘﻠﻴﺪﻳﺔ ،ﺣﻴﺚ ﺃﻥ ﺍﻟﻨﺴـــﺨﺔ
ﻭﺇﻧﺘﺎﺝ ﺃﺳـــﻮﺍﻕ ﻭﺗﻄﺒﻴﻘﺎﺕ ﺟﺪﻳـــﺪﺓ ﻭﺣﺪﻳﺜﺔ ﻟﻢ ﺗﻜﻦ
ﺍﻷﻭﻟﻰ ﻳﻤﻜﻦ ﺑﻴﻌﻬﺎ ﻟﻠﻌﻤﻴﻞ.
ﻣﻌﺮﻭﻓـــﺔ ﺃﻭ ﻣﻤﻜﻨﺔ ﻣﻦ ﻗﺒﻞ ،ﺑﺠﺎﻧﺐ ﺃﻧﻬﺎ ﺳـــﺎﻋﺪﺕ
ﻭﻃﺒﺎﻋﺔ ﺍﻟﻘﺮﻥ ﺍﻟﻮﺍﺣﺪ ﻭﺍﻟﻌﺸﺮﻳﻦ.
ME Printer May 2009
ﻭﻣﻦ ﺃﺑﺴـــﻂ ﺍﻟﺘﻌﺮﻳﻔﺎﺕ ﺍﻟﺨﺎﺻـــﺔ ﺑﻬﺬﻩ ﺍﻟﻨﻮﻋﻴﺔ ﻣﻦ
ﻋﻠـــﻰ ﺇﺣـــﺪﺍﺙ ﺗﻐﻴﻴـــﺮ ﺛﻮﺭﻱ ﻓـــﻲ ﻣﻔﻬـــﻮﻡ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﻤﺸـــﺨﺼﺔ ﻭﺍﻹﺗﺼـــﺎﻻﺕ ﻋـــﻦ ﻃﺮﻳـــﻖ ﺍﻟﻄﺒﺎﻋـــﺔ ّ
ﺍﻟﻄﺒﺎﻋﺔ ﻫﻲ ﺍﻟﻄﺒﺎﻋﺔ ﻣﻦ ﺃﻳﺔ ﺫﺍﻛﺮﺓ ﺭﻗﻤﻴﺔ ﻣﺒﺎﺷـــﺮﺓ
ﻭﺗﺰﺩﺍﺩ ﺃﻫﻤﻴﺔ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ ﻭﺇﻧﺘﺸﺎﺭ ﺇﺳﺘﺨﺪﺍﻣﻬﺎ
ﻋﻠﻰ ﺃﻱ ﻧﻮﻉ ﻣﻦ ﺍﻟﺨﺎﻣﺎﺕ.
ﻣـــﻊ ﻇﻬـــﻮﺭ ﺇﺗﺠﺎﻫـــﺎﺕ ﺣﺪﻳﺜﺔ ﻓـــﻲ ﻋﺎﻟـــﻢ ﺍﻟﻄﺒﺎﻋﺔ
ﻟﻠﻄﺒﺎﻋـــﺔ ﺍﻟﺮﻗﻤﻴـــﺔ ﺧﺼﺎﺋﺺ ﻭﺇﻣﻜﺎﻧـــﺎﺕ ﻓﺮﻳﺪﺓ ﻻ
ﻭﺍﻟﻨﺸﺮ ﻭﺍﻹﺗﺼﺎﻻﺕ ﻭﺍﻟﻜﻮﻣﺒﻴﻮﺗﺮ ،ﻭﻣﻨﻬﺎ:
ﻭﻣﻦ ﺃﺷـــﻬﺮ ﺍﻟﺘﻄﺒﻴﻘﺎﺕ ﺍﻟﺨﺎﺻﺔ ﺑﺎﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ:
ﻳﻮﺟـــﺪ ﻣﺜﻴﻼﺗﻬﺎ ﻓﻲ ﺍﻟﺘﻘﻨﻴـــﺎﺕ ﺍﻟﻄﺒﺎﻋﻴﺔ ﺍﻟﺘﻘﻠﻴﺪﻳﺔ،
-ﺗﺰﺍﻳﺪ ﺍﻹﺗﺠﺎﻩ ﻧﺤﻮ ﺗﻨﻔﻴﺬ ﺍﻟﻌﻤﻠﻴﺎﺕ ﺍﻟﻤﻠﻮﻧﺔ ﻗﻠﻴﻠﺔ
ﺍﻟﻜﺮﻭﺕ ﺍﻟﺸـــﺨﺼﻴﺔ ﻭﺍﻟﺪﻋﻮﺍﺕ ،ﺍﻟﻘﻮﺍﺋﻢ ﻭﺍﻟﻨﺸﺮﺍﺕ،
ﻭﺍﻟﻤﻮﺯﻋﺔ ﻭﻣﺘﻐﻴﺮﺓ ﺍﻟﻤﻌﻠﻮﻣﺎﺕ.
ﺍﻟﻨﺴﺦ ﺑﺴﺒﺐ ﺍﻟﻈﺮﻭﻑ ﺍﻹﻗﺘﺼﺎﺩﻳﺔ.
ﺍﻟﻤﻄﺒﻮﻋـــﺎﺕ ﺍﻟﺘﺠﺮﻳﺒﻴـــﺔ ،ﺍﻟﺘﻘﺎﺭﻳـــﺮ ﺍﻟﺴـــﻨﻮﻳﺔ،
-ﺍﻹﺳـــﺘﻐﻨﺎﺀ ﺗﻤﺎﻣـــﴼ ﻋـــﻦ ﻣﺮﺍﺣـــﻞ ﺍﻟﺘﺠﻬﻴـــﺰﺍﺕ ﻣﺎ
-ﺗﺰﺍﻳﺪ ﺍﻻﺗﺠﺎﻩ ﻧﺤﻮ ﺇﻧﺸـــﺎﺀ ﻭﺇﺳـــﺘﺨﺪﺍﻡ ﺷـــﺒﻜﺎﺕ
ﻣﻄﺒﻮﻋـــﺎﺕ ﺍﻟﻨـــﺪﻭﺍﺕ ﻭﺍﻟﻤﺆﺗﻤـــﺮﺍﺕ ﻭﺍﻟـــﺪﻭﺭﺍﺕ
ﻗﺒﻞ ﺍﻟﻄﺒﺎﻋﻴﺔ ،ﺣﻴـــﺚ ﺗﺘﻢ ﺍﻟﻄﺒﺎﻋﺔ ﻣﻦ ﺍﻟﻜﻮﻣﺒﻴﻮﺗﺮ
ﺍﻻﺗﺼـــﺎﻝ ﻭﻧﻘﻞ ﺍﻟﻤﻌﻠﻮﻣﺎﺕ ﺍﻟﺮﻗﻤﻴـــﺔ ﺑﻴﻦ ﺃﻛﺜﺮ ﻣﻦ
ﺍﻟﺘﺪﺭﻳﺒﻴﺔ ،ﺍﻟﻜﺘﺐ ﻭﺍﻟﻤﺠﻼﺕ ،ﺍﻷﺩﻟﺔ ﻭﺍﻟﻜﺘﺎﻟﻮﺟﺎﺕ،
ﻣﺒﺎﺷـــﺮﺓ ﺩﻭﻥ ﺍﻟﻤـــﺮﻭﺭ ﺑﻤﺮﺍﺣـــﻞ ﺍﻟﺘﺼﻮﻳﺮ ﻭﺍﻟﺮﺗﻮﺵ
ﺟﻬـــﺎﺯ ﻭﻧﻈﺎﻡ ﺩﺍﺧﻞ ﺍﻟﻤـــﻜﺎﻥ ﺍﻟﻮﺍﺣـــﺪ ،ﻭﺑﻴﻦ ﻣﻜﺎﻥ
ﺍﻟﺘﺬﺍﻛﺮ ﻭﺍﻟﺒﻄﺎﻗﺎﺕ ﺍﻟﻤﺸـــﺨﺼﺔ ،ﻣﻄﺒﻮﻋﺎﺕ ﺍﻟﺪﻋﺎﻳﺔ
ﻭﺍﻟﻤﻮﻧﺘـــﺎﺝ ﻭﺍﻟﻔﻴﻠﻤـــﺎﺝ ﻭﺗﺠﻬﻴـــﺰ ﺍﻷﻓـــﻼﻡ ﻭﺍﻷﻟﻮﺍﺡ
ﻭﺁﺧـــﺮ ﻓـــﻲ ﻣﺨﺘﻠـــﻒ ﺃﻧﺤـــﺎﺀ ﺍﻟﻌﺎﻟﻢ ،ﻋﺒﺮ ﺷـــﺒﻜﺎﺕ
ﺍﻟﻄﺒﺎﻋﻴـــﺔ ﻭﺇﻇﻬﺎﺭﻫﺎ ،ﻣﻤﺎ ﻳﻮﻓـــﺮ ﺍﻟﻜﺜﻴﺮ ﻣﻦ ﺍﻟﻮﻗﺖ
ﺍﻹﻧﺘﺮﻧﺖ ﻭﺍﻷﻗﻤﺎﺭ ﺍﻟﺼﻨﺎﻋﻴﺔ.
ﺇﻥ ﻣـــﺪﻯ ﺍﻟﺘﻄﺒﻴﻘـــﺎﺕ ﺍﻟﻤﺨﺘﻠﻔﺔ ﻟﻠﻄﺒﺎﻋـــﺔ ﺍﻟﺮﻗﻤﻴﺔ
ﺗﻘﺪﻡ ﻭﺗﻌﺪﺩ ﻭﺳﺎﺋﻂ ﺍﻟﺘﺨﺰﻳﻦ ﺍﻻﻟﻜﺘﺮﻭﻧﻴﺔ ﺍﻟﺜﺎﺑﺘﺔ ّ -
ﻳﺘﺴـــﻊ ﻛﻞ ﻳـــﻮﻡ ،ﺣﻴﺚ ﻳﻘـــﻮﻡ ﺃﺻﺤـــﺎﺏ ﺍﻟﻤﺎﻛﻴﻨﺎﺕ
-ﺇﻣﻜﺎﻧﻴـــﺔ ﺍﻟﻄﺒﺎﻋـــﺔ ﻋﻨـــﺪ ﺍﻟﺤﺎﺟـــﺔ ﻭﻋﻨـــﺪ ﺍﻟﻄﻠﺐ
ﻭﺍﻷﻧﻈﻤـــﺔ ﺍﻟﺮﻗﻤﻴـــﺔ ﺍﻟﺤﺪﻳﺜـــﺔ ﺑﺪﺭﺍﺳـــﺔ ﺇﺣﺘﻴﺎﺟﺎﺕ
-ﺗﺰﺍﻳـــﺪ ﺍﻻﺗﺠﺎﻩ ﻧﺤﻮ ﺗﺤﺪﻳﺚ ﻣﺨﺘﻠﻒ ﺍﻹﺻﺪﺍﺭﺍﺕ
ﻭﻣﺘﻄﻠﺒﺎﺕ ﻋﻤﻼﺋﻬﻢ ﻹﻧﺸـــﺎﺀ ﺃﺳـــﻮﺍﻕ ﺗﻌﺘﻤﺪ ﻋﻠﻰ
-ﺍﻟﻄﺒﺎﻋﺔ ﺍﻻﻗﺘﺼﺎﺩﻳﺔ ﻟﻠﻤﻄﺒﻮﻋﺎﺕ ﺫﺍﺕ ﺍﻟﻜﻤﻴﺎﺕ
ﻣـــﻦ ﺍﻟﻜﺘـــﺐ ﻭﺍﻟﻜﺘﺎﻟﻮﺟﺎﺕ ﻭﺍﻟﻤﻄﺒﻮﻋـــﺎﺕ ﻭﺑﻤﻌﺪﻝ
ﻗﺪﺭﺓ ﻭﺇﻣﻜﺎﻧﺎﺕ ﺍﻷﻧﻈﻤﺔ ﺍﻟﺮﻗﻤﻴﺔ .ﻭﻗﺪ ﺃﺩّﺕ ﺳﺮﻋﺔ
ﺍﻟﻘﻠﻴﻠﺔ ،ﻻ ﺳﻴﻤﺎ ﺗﻠﻚ ﺍﻟﺘﻲ ﺗﻘﻞ ﻋﻦ ٥٠٠ﻧﺴﺨﺔ.
ﺃﺳﺮﻉ ﻣﻦ ﺫﻱ ﻗﺒﻞ.
ﻭﺇﻗﺘﺼﺎﺩﻳـــﺔ ﺗﺠﻬﻴـــﺰ ﺍﻟﻤﺎﻛﻴﻨﺎﺕ ﺍﻟﺮﻗﻤﻴـــﺔ ﻟﻠﻄﺒﺎﻋﺔ،
-ﺇﻣﻜﺎﻧﻴـــﺔ ﺍﻟﻄﺒﺎﻋـــﺔ ﺑﺎﻟﻤﻌﻠﻮﻣـــﺎﺕ ﺍﻟﻤﺘﻐﻴـــﺮﺓ ،ﻋﻦ
-ﺗﺰﺍﻳـــﺪ ﻋـــﺪﺩ ﺍﻟﻌﻤﻠﻴـــﺎﺕ ﺍﻟﻄﺒﺎﻋﻴـــﺔ ﺍﻟﺘـــﻲ ﺗﺼـــﻞ
ﻣﻊ ﺳـــﺮﻋﺔ ﺍﻟﺒـــﺪﺀ ﻭﺍﻹﻧﺘﻬﺎﺀ ﻣﻦ ﺍﻟﻌﻤﻠﻴـــﺔ ﺍﻟﻄﺒﺎﻋﻴﺔ،
ﻃﺮﻳﻖ ﺗﻐﻴﻴـــﺮ ﻣﺤﺘﻮﻳﺎﺕ ﻭﻣﻌﻠﻮﻣـــﺎﺕ ﺍﻟﺼﻔﺤﺔ ﻣﻦ
ﺍﻟـــﻰ ﺍﻟﻤﻄﺎﺑـــﻊ ﻋﻠـــﻰ ﻫﻴﺌﺔ ﻣﻠﻔـــﺎﺕ ﺭﻗﻤﻴﺔ ﺗﺮﺳـــﻞ
ﺍﻟﻰ ﺇﻣﻜﺎﻧﻴﺔ ﺇﺳـــﺘﺨﺪﺍﻡ ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﺮﻗﻤﻴﺔ ﻓﻲ ﺇﻧﺠﺎﺯ
ﻃﺒﻌﺔ ﺍﻟﻰ ﺃﺧﺮﻯ ﺩﺍﺧﻞ ﺍﻟﻌﻤﻠﻴﺔ ﺍﻟﻄﺒﺎﻋﻴﺔ ﺍﻟﻮﺍﺣﺪﺓ.
ﻋﻠـــﻰ ﻭﺳـــﺎﺋﻂ ﺗﺨﺰﻳﻨﻴﺔ ﻣﺘﻨﻮﻋـــﺔ ﺃﻭ ﻋـــﻦ ﺑﻌﺪ ﻋﺒﺮ
ﺍﻟﻤﻄﺒﻮﻋـــﺎﺕ ﻗﻠﻴﻠـــﺔ ﺍﻟﻨﺴـــﺦ ﺑـــﻜﻞ ﺳـــﺮﻋﺔ ﻭﻛﻔﺎﺀﺓ
ﻭﺇﻗﺘﺼﺎﺩﻳـــﺔ ،ﻣﻬﻤﺎ ﻗﻞ ﻋﺪﺩ ﺍﻟﻨﺴـــﺦ ﺍﻟﻤﻄﺒﻮﻋﺔ ﻭﻟﻮ
ﻣﻌﺪﻝ ﺩﻭﺭﺍﻥ ﺍﻟﻌﻤﻠﻴـــﺎﺕ ﺍﻟﻄﺒﺎﻋﻴﺔ ،ﺑﺤﻴﺚ -ﺯﻳـــﺎﺩﺓ ّ
ﻛﺎﻥ ﻧﺴـــﺨﺔ ﻭﺍﺣﺪﺓ ﻓﻘﻂ ،ﺃﻭ ﺑﻀﻊ ﻋﺸﺮﺍﺕ ﺃﻭ ﻣﺌﺎﺕ
ﻭﺍﻟﻤﻮﺟﻬﺔ. ﺍﻟﻤﺸﺨﺼﺔ ﺇﻣﻜﺎﻧﻴﺔ ﺍﻟﻄﺒﺎﻋﺔّ ّ ﺇﻣﻜﺎﻧﻴـــﺔ ﺍﻟﺘﻮﺯﻳـــﻊ ﺃﻭ ًﻻ ﺛـــﻢ ﺍﻟﻄﺒﺎﻋـــﺔ )ﻃﺒﺎﻋﺔ ﻻ ﻻ ﻣﻦ ﺍﻟﻄﺒﺎﻋﺔ ﺃﻭ ً ﻣﺮﻛﺰﻳﺔ( ،ﺑﺪ ً ﻻ ﺛﻢ ﺍﻟﺘﻮﺯﻳﻊ )ﻃﺒﺎﻋﺔ
ﻳﻤﻜـــﻦ ﻟﻠﻌﻤﻴـــﻞ ﻃﻠـــﺐ ﺇﺳـــﺘﻼﻡ ﻣﻄﺒﻮﻋﺎﺗـــﻪ ﺑﻌـــﺪ
ﺳﺎﻋﺎﺕ ﻗﻠﻴﻠﺔ ﻓﻘﻂ ﻣﻦ ﺇﻋﺘﻤﺎﺩﻩ ﻷﻣﺮ ﺍﻟﻄﺒﻊ.
ﻣﻊ ﻛﻞ ﺍﻟﻤﻤﻴﺰﺍﺕ ﻭﺍﻹﻣﻜﺎﻧﺎﺕ ﺍﻟﺘﻲ ﺳـــﺒﻖ ﺫﻛﺮﻫﺎ،
-ﺍﻟﻄﺒﺎﻋـــﺔ ﺑﺪﺭﺟﺎﺕ ﺗﺒﺎﻳﻦ ﻭﻣﺪﻯ ﻟﻮﻧﻲ ﺃﻭﺳـــﻊ ﻣﻦ
ﺗﻘﺪﻡ ﻭﺇﻧﺘﺸﺎﺭ ﻭﺇﺯﺩﻳﺎﺩ ﺳﺮﻋﺎﺕ ﺃﻧﻈﻤﺔ ﺍﻟﻜﻮﻣﺒﻴﻮﺗﺮ ّ -
ﻳﻌﺘﺒـــﺮ ﺍﻟﻜﺜﻴﺮﻭﻥ ﺃﻥ ﻣﺴـــﺘﻘﺒﻞ ﺻﻨﺎﻋـــﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ
ﻭﺍﻟﻨﺸﺮ ﺍﻟﻤﻜﺘﺒﻲ ﻭﺍﻟﺒﺮﺍﻣﺞ ﺍﻟﺘﻄﺒﻴﻘﻴﺔ ﺍﻟﺨﺎﺻﺔ ﺑﻬﺎ.
-ﻣﻌﺪﻝ ﺳﺮﻳﻊ ﻟﺪﻭﺭﺍﻥ ﺍﻟﻌﻤﻠﻴﺎﺕ ﺍﻟﻄﺒﺎﻋﻴﺔ.
ﻭ“ﻫـــﻮﺭﺍﻭﻑ“ ﻭ“ﻛـــﻲ ﺑـــﻲ ﺃﻱ ﻣﺘﺮﻭﻧﻴـــﻚ“ ﻭ“ﺃﺑﻮﻟـــﻮ
ﻋﻘـــﺪ ﺻﻔﻘﺎﺕ ﻣﻬﻤـــﺔ ،ﻭﻣﻨﻬﺎ ﺑﻴـــﻊ ﻣﺎﻛﻴﻨﺔ ﺗﺼﻔﻴﺢ
ﺇﺳﺘﺨﺪﺍﻡ ﺍﻟﻤﺎﻛﻴﻨﺔ ﺍﻷﻭﻟﻰ“.
ﺷﻴﺘﺮﺯ“ ﻭ“ﻧﻮﻟﻴﺪﺝ ﻓﻴﻮ“.
)ﺃﻭﺗﻮﺑﻮﻧـــﺪ ﻣﻴﻨـــﻲ ٧٦ﺗـــﻲ ﺃﺗـــﺶ( ﻟﺼﺎﻟـــﺢ ﻣﻄﺒﻌﺔ
ﻳﻘـــﻮﻝ ﺭﻣـــﺰﻱ ﻛﺘﻴﻠﻲ ،ﺍﻟﺸـــﺮﻳﻚ ﺍﻹﺩﺍﺭﻱ ﻓﻲ ﺟﻔﻦ
ﺍﻟﺨﻠﻴـــﺞ ﺍﻟﻔﻨﻴﺔ ﺍﻟﺘﺠﺎﺭﻳﺔ .ﻭﺑﺤﺴـــﺐ ﺍﻟﺸـــﺮﻛﺔ ،ﺗﺒﻠﻎ
ﺟﺮﺍﻓﻴﻜـــﺲ” :ﻣـــﺎ ﺷـــﺎﻫﺪﻧﺎﻩ ﻓـــﻲ ﺍﻟﻤﻌـــﺮﺽ ﻓـــﺎﻕ
ﺍﻟﺴـــﺮﻋﺔ ﺍﻟﻘﺼـــﻮﻯ ﻟﻬـــﺬﻩ ﺍﻟﻤﺎﻛﻴﻨـــﺔ ٦٠ﻣﺘـــﺮﴽ ﻓﻲ
ﺍﻟﺘﻮﻗﻌـــﺎﺕ ،ﻭﻗـــﺪ ﻓﻮﺟﺌـــﺖ ﺑﻤﻼﻗﺎﺓ ﻋـــﺪﺩ ﻛﺒﻴﺮ ﻣﻦ
ﺍﻟﺪﻗﻴﻘـــﺔ ﺍﻟﻮﺍﺣـــﺪﺓ ،ﻭﻳﻤﻜﻨﻬﺎ ﺗﻘﺒﻞ ﺃﻓﺮﺥ ﺑﻤﻘﺎﺳـــﺎﺕ
ﺍﻟﺰﻭﺍﺭ ﺍﻟﺠﺎﺩﻳﻦ ،ﻭﻛﺎﻧﺖ ﺍﻟﻨﺘﺎﺋﺞ ﺍﻟﺘﻲ ﺧﺮﺟﻨﺎ ﺑﻬﺎ ﻣﻦ
ﺗﺼﻞ ﻟﻐﺎﻳﺔ ١٠٢ x ٧٦ﺳـــﻢ ،ﻭﺑـــﺄﻭﺯﺍﻥ ﺗﺘﺮﺍﻭﺡ ﺑﻴﻦ
ﺍﻟﻤﻌـــﺮﺽ ﺟﻴﺪﺓ .ﺣﻴـــﺚ ﺗﻤﻜﻨﺎ ﻣﻦ ﺇﺑـــﺮﺍﻡ ﺻﻔﻘﺎﺕ
٦٥٠ – ٩٠ﻏﺮﺍﻡ ﻟﻜﻞ ﻣﺘﺮ ﻣﺮﺑﻊ.
ﻭﻳﻀﻴـــﻒ” :ﺃﻋـــﺮﺏ ﺷـــﺮﻛﺎﺋﻨﺎ ﻋـــﻦ ﺇﻋﺠﺎﺑﻬـــﻢ ﺍﻟﺘﺎﻡ ﺑﺠﻨﺎﺣﻨﺎ ﻓﻲ ﺍﻟﻤﻌـــﺮﺽ ﻭﺑﻜﻔﺎﺋﺔ ﻣﻮﻇﻔﻴﻨﺎ ﻭﺍﻹﻗﺒﺎﻝ
ﺟﻲ ﺃﺱ ﺃﺱ ﺇﻧﺘﺮﻧﺎﺷﻴﻮﻧﺎﻝ
ﺃﻋﻠﻨﺖ ﺟﻲ ﺃﺱ ﺃﺱ ﺇﻧﺘﺮﻧﺎﺷﻴﻮﻧﺎﻝ ،ﺇﺣﺪﻯ ﺍﻟﺸﺮﻛﺎﺕ
ﺍﻟﺠﻴـــﺪ ﺍﻟـــﺬﻱ ﺣﻈﻴﻨﺎ ﺑﻪ ﺧﺎﺻﺔ ﻣـــﻦ ﺍﻟﻌﻤﻼﺀ ﺍﻟﺬﻳﻦ
ﺍﻟﻤﺘﺨﺼﺼـــﺔ ﺑﺘﻮﺭﻳـــﺪ ﺣﻠـــﻮﻝ ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﺮﻗﻤﻴـــﺔ
ﺯﺍﺭﻭﺍ ﻣﻨﺼﺘﻨﺎ ﻟﻠﻤﺮﺓ ﺍﻷﻭﻟﻰ ،ﻭﻗﺪ ﺯﺍﺭ ﻣﻨﺼﺘﻨﺎ ﺍﻟﻜﺜﻴﺮ
ﻭﺍﻟﺘﺸـــﻄﻴﺐ ،ﻋﻦ ﺃﻥ ﻣﺸـــﺎﺭﻛﺘﻬﺎ ﻓﻲ ﻣﻌﺮﺽ ﺟﻠﻒ
ﻣـــﻦ ﺍﻟﻤﻬﺘﻤﻴﻦ ﺍﻟﻘﺎﺩﻣﻴﻦ ﻣﻦ ﺟﻤﻴﻊ ﺃﻧﺤﺎﺀ ﺍﻟﻤﻨﻄﻘﺔ
ﺑﺮﻧﺖ ٢٠٠٩ﻛﺎﻧﺖ ﻧﺎﺟﺤﺔ ﻟﻠﻐﺎﻳﺔ.
ﻭﺍﻟﺬﻳﻦ ﺟﺎﺅﻭﺍ ﺍﻟﻰ ﺍﻟﻤﻌﺮﺽ ﺑﻬﺪﻑ ﻣﺤﺪﺩ“.
ﻭﻗﺎﻝ ﺑـــﻼﻝ ﺍﻟﺤﻄﺎﺏ ،ﺍﻟﻤﺪﻳﺮ ﺍﻹﺩﺍﺭﻱ ﻓﻲ ﺷـــﺮﻛﺔ
ﺍﻟﺮﺍﺋـــﺪﺓ ﻓـــﻲ ﺗﺼﻨﻴـــﻊ ﻣﻌـــﺪﺍﺕ ﺍﻟﺘﻐﻠﻴـــﻒ ،ﺑﺎﻟﺘﺮﻭﻳﺞ ﻟﺤﻠـــﻮﻝ ﺍﻟﺘﻐﻠﻴﻒ ﺍﻟﻤﺘﻜﺎﻣﻠﺔ ﺍﻟﺘﻲ ﺗﻨﺘﺠﻬﺎ ﺍﻟﺸـــﺮﻛﺔ،
ﺟـــﻲ ﺃﺱ ﺃﺱ ﺇﻧﺘﺮﻧﺎﺷـــﻴﻮﻧﺎﻝ” :ﻟﻘـــﺪ ﺣﻘﻘﻨـــﺎ ﻓـــﻲ
ﻭﺧﺎﺻﺔ ﻣﺎﻛﻴﻨﺔ ﺍﻟﺘﻘﻄﻴﻊ ﺑﺎﻟﻘﻮﺍﻟﺐ ﻃﺮﺍﺯ )BOBST
ﺗﺠﺎﻭﺯﺕ ﻗﻴﻤﺘﻬﺎ ﺟﻤﻴﻊ ﺗﻮﻗﻌﺎﺗﻨﺎ“.
ﺗﺸـــﺎﺭﻛﺖ ﺩﻳﻨﺎﻏﺮﺍﻑ ،ﺇﺣﺪﻯ ﺍﻟﺸـــﺮﻛﺎﺕ ﺍﻟﺮﺍﺋﺪﺓ ﻓﻲ
ﻣﻌﺮﺿﻲ ”ﺳﺎﻳﻦ ﺁﻧﺪ ﺟﺮﺍﻓﻴﻚ“ ﻭ“ﺟﻠﻒ ﺑﺮﻧﺖ“ ﻧﺘﺎﺋﺞ
ﺗﻮﺭﻳـــﺪ ﻣﻨﺘﺠـــﺎﺕ ﺍﻟﻄﺒﺎﻋـــﺔ ﻓﻲ ﺍﻟﺸـــﺮﻕ ﺍﻷﻭﺳـــﻂ،
ﻣﺬﻫﻠﺔ ،ﻭﻗـــﺪ ﻗﻤﻨﺎ ﻣﺆﺧﺮﴽ ﺑﺘﻮﺭﻳـــﺪ ﻣﺎﻛﻴﻨﺔ ﺑﻮﻻﺟﺖ
ﺟﻨﺎﺣﻬﺎ ﻓﻲ ﻣﻌﺮﺽ ﺟﻠﻒ ﺑﺮﻧﺖ ٢٠٠٩ﻣﻊ ﺷـــﺮﻛﺔ
PS3204DXﺍﻟـــﻰ ﺷـــﺮﻛﺔ ”ﺇﻣﻴـــﺞ ﻣﺎﺳـــﺘﺮﺯ“ ﻓﻲ
ﺯﻳﺮﻭﻛﺲ ،ﻟﺘﻌﺰّﺯ ﺑﺬﻟﻚ ﺍﻟﺸﺮﺍﻛﺔ ﺍﻹﺳﺘﺮﺍﺗﻴﺠﻴﺔ ﺍﻟﺘﻲ
ﺗﻨﺰﺍﻧﻴـــﺎ ،ﻭﻣﺎﻛﻴﻨﺔ ﺑﻮﻻﺟﺖ PS3206ﺍﻟﻰ ﺷـــﺮﻛﺔ
ﺃﺑﺮﻣﻬﺎ ﺍﻟﻄﺮﻓﺎﻥ ﻣﺆﺧﺮﴽ .ﻭﺗﻀﻤﻨﺖ ﻗﺎﺋﻤﺔ ﻣﻌﺮﻭﺿﺎﺗﻬﺎ
”ﺳـــﻴﺮﻳﺎﺗﻜﺲ“ ﻓﻲ ﻏﺎﻧـــﺎ ،ﻭﻫﻲ ﺛﺎﻧـــﻲ ﻣﺎﻛﻴﻨﺔ ﻧﻘﻮﻡ
ﻣﻨﺘﺠـــﺎﺕ ﻟﻤﺼﻨﻌﻴﻦ ﻣﻦ ﻗﺒﻴـــﻞ ”ﻣﺎﻧﻮﺟﺮﺍﻑ ﺍﻟﻬﻨﺪ“
ﺑﺘﻮﺭﻳﺪﻫﺎ ﻟﻬﻢ ﺑﻌـــﺪ ﻣﺎﻛﻴﻨﺔ ﺍﻟـ ”ﻣﻴﺠﺎ ﺟﺖ“ ﻓﻲ ﻋﺎﻡ
ﻭ“ﺩﻭﺑﻮﻧـــﺖ ﺩﻱ ﻧﻮﻣﻴـــﺮﺱ“ ﻭ“ﻓﻴـــﺮﺍﺝ“ ﻭ“ﻭﻳﻨﻜﻠـــﺮ
.٢٠٠٦ﻛﻤﺎ ﻗﻤﻨﺎ ﺑﺒﻴﻊ ﻣﺎﻛﻴﻨﺔ ﺑﻮﻻﺟﺖ PS3206
+ﺩﻭﻧﻴﺒﻴﻴـــﺮ“ ﻭ“ﺃﺩﻟﻤـــﺎﻥ ﺟﺮﺍﻓﻴﻜـــﺲ“ ﻭ“ﻻﻣﻴﻨـــﺎ
ﺃﺧـــﺮﻯ ﺍﻟﻰ ﺷـــﺮﻛﺔ ”ﺁﺭﺕ ﻭﻭﺭﻛﺲ“ ﻓـــﻲ ﺍﻟﻜﻮﻳﺖ،
ﺳﻴﺴـــﺘﻤﺰ“ ﻭ“ﺟﻴـــﺪﻭﺍ“ ﻭ“ﻫﻮﻳﻜـــﺮ ﺑﻮﻟﻴﺘﻜﻨﻴـــﻚ“
ﺍﻟـــﻰ ﺟﺎﻧﺐ ﺗﻨﺼﻴﺐ ﺍﻟﻤﺎﻛﻴﻨـــﺔ ﺫﺍﺗﻬﺎ ﻓﻲ ﻣﻘﺮ ”ﻫﻨﺘﺮ
ﻭ“ﻫﻴـــﻞ“ ،ﺑﺎﻹﺿﺎﻓـــﺔ ﺍﻟﻰ ﻋﺮﺽ ﺗﺸـــﻜﻴﻠﺔ ﻣﺘﻨﻮﻋﺔ
ﺑﺮﻭﻓﺎﻳﻞ“ ﻓﻲ ﻛﻴﻨﻴﺎ“.
ﻣﻦ ﺍﻟﺤﻠﻮﻝ ﺍﻟﻄﺒﺎﻋﻴﺔ ﻣﻦ ”ﻭﻭﺩﻭﻳﻨﻎ“ ﻭ“ﻧﻮﻓﺎﻓﻴﺸﻦ“
ﻭﻳﻀﻴـــﻒ” :ﻛﻤـــﺎ ﻗﻤﻨـــﺎ ﻣﺆﺧـــﺮﴽ ﺑﺘﻨﺼﻴـــﺐ ﻣﺎﻛﻴﻨﺔ
ﻭ“ﺗﻞ“ ﻭ“ﻓﻮﺟﻲ ﻓﻴﻠﻢ“ ﻭ“ﺩﺍﻟﻴﻢ“.
Xp3204Tﺛﺎﻧﻴـــﺔ ﻟﺼﺎﻟـــﺢ ﺷـــﺮﻛﺔ ”ﻣﻴﺠـــﺎ ﻣﻴﺪﻳﺎ
ﻭﻛﺸـــﻔﺖ ﺩﻳﻨﺎﻏـــﺮﺍﻑ ﻋـــﻦ ﺃﻥ ﺇﻗﺒـــﺎﻝ ﺍﻟـــﺰﻭﺍﺭ ﻋﻠﻰ
ﺇﻧﺘﺮﻧﺎﺷـــﻴﻮﻧﺎﻝ“ ﻓـــﻲ ﻛﻴﻨﻴـــﺎ ،ﻭﺍﻟﺘـــﻲ ﻗﺎﻣـــﻮﺍ ﺑﻄﻠﺒﻬﺎ
ﻣﻨﺼﺘﻬـــﺎ ﻛﺎﻥ ﺟﻴـــﺪﴽ ﻟﻠﻐﺎﻳـــﺔ ﻛﻤﺎ ﺃﻧﻬـــﺎ ﺗﻤﻜﻨﺖ ﻣﻦ
ﺑﻌـــﺪ ﺍﻟﻨﺠﺎﺡ ﺍﻟﻜﺒﻴـــﺮ ﺍﻟﺬﻱ ﺗﺤﻘﻖ ﻟﻠﺸـــﺮﻛﺔ ﻧﺘﻴﺠﺔ
ME Printerﻓﻲ ﺟﻠﻒ ﺑﺮﻧﺖ ٢٠٠٩ ﺃﺻـــﺪﺭﺕ ﻣﺠﻠـــﺔ ،ME Printerﺑﺎﻟﺘﻌـــﺎﻭﻥ ﻣـــﻊ
ﺍﻟﺬﻳـــﻦ ﺭﻓﺪﻭﺍ ﺍﻟﻤﺠﻠـــﺔ ﺑﺂﺭﺍﺋﻬـــﻢ ﻭﻣﻼﺣﻈﺎﺗﻬﻢ ﻋﻦ
ﺷـــﺮﻛﺔ ”ﻓﻴﺮﺯ ﺁﻧﺪ ﺃﻛﺰﺑﻴﺸﻨﺰ“ ،ﻧﺸﺮﺓ ﺇﺧﺒﺎﺭﻳﺔ ﻳﻮﻣﻴﺔ ﺑﻌﻨﻮﺍﻥ ”ﺩﻳﻠـــﻲ ﺑﺮﻧﺘﺮ“ّ ، ﻟﺨﺼﺖ ﻓﻴﻬﺎ ﺃﻫﻢ ﺍﻷﺣﺪﺍﺙ ُ ﻭﺍﻟﻤﺠﺮﻳـــﺎﺕ ﺍﻟﺘـــﻲ ﺷـــﻬﺪﻫﺎ ﺍﻟﻤﻌـــﺮﺽ .ﻭﻃﺒﻌـــﺖ
ﺍﻟﻤﻌﺮﺽ. ” :ME Printerﻣﻤـــﺎ ﻻﺷـــﻚ ﻓﻴـــﻪ ﺃﻥ ﻣﻌﺮﺿـــﻲ
ﺍﻟﻨﺸـــﺮﺓ ﺍﻟﻴﻮﻣﻴـــﺔ ﺑﻮﺍﺳـــﻄﺔ ﺍﻟــــ ) ،(iGen4ﺃﺣـــﺪﺙ
ﺍﻟﺨﻠﻴـــﺞ ﻟﻠﻄﺒﺎﻋﺔ ﻭﺍﻟﺘﻐﻠﻴـــﻒ ﺑﺎﺗﺎ ﺟﺰﺀﴽ ﻻ ﻳﺘﺠﺰﺃ ﻣﻦ
ﻳﻘـــﻮﻝ ﺇﺳـــﻜﻨﺪﺭ ﺟﻬﺎﻧﺒﺎﻧـــﻲ ،ﺭﺋﻴﺲ ﺗﺤﺮﻳـــﺮ ﻣﺠﻠﺔ
ﻣﺎﻛﻴﻨﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ ﻣﻦ ﺯﻳﺮﻭﻛﺲ.
ﺻﻨﺎﻋـــﺔ ﻓﻨﻮﻥ ﺍﻟﺠﺮﺍﻓﻴﻚ ﻓـــﻲ ﺍﻟﻤﻨﻄﻘﺔ ،ﻭﺗﻌﺪ ﺩﻭﺭﺓ
ﻭﻗﺪ ﺷﻬﺪ ﺟﻨﺎﺡ ME Printerﻓﻲ ﺍﻟﻤﻌﺮﺽ ﺗﻬﺎﻓﺖ
ﺍﻟﺤـــﺪﺙ ﻟﻬﺬﺍ ﺍﻟﻌﺎﻡ ﻣـــﻦ ﺃﺿﺨﻢ ﻭﺃﻓﻀـــﻞ ﺍﻟﺪﻭﺭﺍﺕ
ﺍﻟﻌﺪﻳﺪ ﻣﻦ ﺍﻟﺰﻭﺍﺭ ﻭﺧﺒﺮﺍﺀ ﺻﻨﺎﻋﺔ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﺘﻐﻠﻴﻒ،
ﺗﻀﻤﻨﺖ ﺍﻟﻤﺒﻴﻌـــﺎﺕ ﺍﻟﺘﻲ ﺣﻘﻘﺘﻬﺎ ﻭﻭﻓﻘـــﴼ ﻟﻠﺨﻄﺎﺏّ ، ﺷـــﺮﻛﺘﻪ ﺃﻳﻀﴼ ﺗﻨﺼﻴﺐ ﻣﺎﻛﻴﻨـــﺔ XP3204Tﻟﺪﻯ ﻣﻄﺒﻌـــﺔ ﺍﻷﻫﻠﻲ ﺑﺎﻟﻔﺠﻴﺮﺓ ﺑﺪﻭﻟﺔ ﺍﻹﻣـــﺎﺭﺍﺕ ﺍﻟﻌﺮﺑﻴﺔ ﺍﻟﻤﺘﺤـــﺪﺓ ،ﻣﺎﻛﻴﻨـــﺔ ﺩﻱ ﺟـــﻲ ﺁﻱ ﺑﻮﻻﺟﺖ ٣٢٠٦ ﻟﺼﺎﻟﺢ ﻣﻄﺒﻌﺔ ﻓﺎﻧﺘﻮﻡ ﺍﻟﺮﻗﻤﻴﺔ ﻓﻲ ﻗﻄﺮ ﻭﺗﻲ ﺃﻥ ﺃﻱ )ﺑﻦ ﻧﺎﺟﻲ ﻟﻠﺘﺠـــﺎﺭﺓ ﺍﻟﻌﺎﻣﺔ( ﻓﻲ ﺍﻟﻜﻮﻳﺖ ،ﺑﺎﻹﺿﺎﻓﺔ ﺍﻟـــﻰ ﺗﻨﺼﻴﺐ ﻣﺎﻛﻴﻨﺔ XP3204Tﻟﺪﻯ ﺍﻟﻌﺪﻳﺪ ﻣﻦ ﺍﻟﻤﻄﺎﺑﻊ ﻓﻲ ﺍﻟﺒﺤﺮﻳﻦ.
ﻗﺎﻣﺖ ﺑﻮﺑﺴـــﺖ ﺟﺮﻭﺏ ،ﺇﺣﺪﻯ ﺍﻟﺸـــﺮﻛﺎﺕ ﺍﻟﻌﺎﻟﻤﻴﺔ
(NOVACUT 106ﻭﻣﺎﻛﻴﻨـــﺔ ﺍﻟﻄـــﻲ ﻭﺍﻟﺘﻐﺮﻳـــﺔ ﻃﺮﺍﺯ ).(VISIONFOLD 50/80/110 ﻭﻗﺎﻝ ﻣﻌﺰ ﺟﺒﻴﻠﻲ ،ﻣﺪﻳﺮ ﺳﻮﻕ ﺍﻟﻤﻨﻄﻘﺔ ﻓﻲ ﺑﻮﺑﺴﺖ ﺟـــﺮﻭﺏ ﺃﻓﺮﻳﻘﻴﺎ ﻭﺍﻟﺸـــﺮﻕ ﺍﻷﻭﺳـــﻂ” :ﻛﺎﻥ ﻣﻌﺮﺿﺎ ﺍﻟﺨﻠﻴـــﺞ ﻟﻠﻄﺒﺎﻋـــﺔ ﻭﺍﻟﺘﻐﻠﻴﻒ ﺟﻴﺪﴽ ﺑﺎﻟﻨﺴـــﺒﺔ ﻟﻨﺎ ﻣﻦ ﺣﻴﺚ ﻋـــﺪﺩ ﺍﻟﺰﺍﺋﺮﻳـــﻦ ،ﻭﻗﺪ ﺟﺎﺀ ﻣﺘﻮﺍﻓﻘـــﴼ ﻣﻊ ﻫﺪﻓﻨﺎ ﺍﻟﺮﺋﻴﺴﻲ ﻣﻦ ﺍﻟﻤﺸﺎﺭﻛﺔ ﻓﻲ ﺍﻟﺤﺪﺙ ﻭﺍﻟﻤﺘﻤﺜﻞ ﺑﻠﻘﺎﺀ ﻋﻤﻼﺋﻨﺎ ﺍﻟﺤﺎﻟﻴﻴﻦ ﻭﻛﺴﺐ ﻋﻤﻼﺀ ﻣﺤﺘﻤﻠﻴﻦ“. ﻭﺃﺿـــﺎﻑ” :ﻭﺑﺸـــﻜﻞ ﻋـــﺎﻡ ﻻﺣﻈﻨـــﺎ ﺑـــﺄﻥ ﺣﺮﻛـــﺔ ﺍﻹﺳـــﺘﺜﻤﺎﺭ ﺑﻄﻴﺌـــﺔ ﻓﻲ ﺣﻴﻦ ﻛﺎﻥ ﺛﻤـــﺔ ﻃﻠﺐ ﻋﻠﻰ ﺍﻟﻤﻮﺍﺩ ﺍﻹﺳﺘﻬﻼﻛﻴﺔ ﻭﺍﻟﺨﺪﻣﺎﺕ ﺍﻟﺘﻲ ﻧﻮﻓﺮﻫﺎ“.
ﺍﻟﺨﻠﻴﺞ ﻟﻠﻄﺒﺎﻋﺔ ﻭﺍﻟﺘﻐﻠﻴﻒ ﺳـــﻴﺮ ﺍﻷﻋﻤﺎﻝ ﺍﻟﺘﻲ ﺳـــﺘﻨﻘﻞ ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﺮﻗﻤﻴﺔ ﺇﻟﻰ
ﻣﺎﻛﻴﻨـــﺎﺕ ﺍﻟﻄﺒﺎﻋـــﺔ ﺑﺎﻟﻨﺴـــﻖ ﺍﻟﻜﺒﻴﺮ ﻓـــﻲ ﺃﺗﺶ ﺑﻲ
ﺍﻟﺴـــﻌﻮﺩﻳﺔ ﻭﺍﻷﺭﺩﻥ ﻭﻟﺒﻨﺎﻥ .ﻟﻘـــﺪ ﺃﺗﺎﺡ ﻟﻨﺎ ﺍﻟﻤﻌﺮﺽ
ﻣﺴﺘﻮﻯ ﺃﻋﻠﻰ“. ً ﻭﺗﺎﺑـــﻊ ﻓﺎﻥ ﺳـــﺎﻧﺘﻦ ﺣﺪﻳﺜﻪ ﻗﺎﺋﻼ” :ﻛﺎﻧـــﺖ ﺭﺩّﺓ ﻓﻌﻞ
ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ” :ﻛﺎﻥ ﺍﻟﻤﻌﺮﺽ ﻧﺎﺟﺤﴼ ﺑﺸﻜﻞ ﻋﺎﻡ
ﻓﺮﺻﺔ ﻟﻌﺮﺽ ﻓﺎﻋﻠﻴﺔ ﻭﻗﺪﺭﺓ ﺃﻧﻈﻤﺔ ﺳﻴﺮ ﺍﻟﻌﻤﻞ ﻓﻲ
ﻭﺯﺍﺭ ﻣﻨﺼﺘﻨﺎ ﻫﺬﺍ ﺍﻟﻌﺎﻡ ﻋﺪﺩ ﻗﻴﺎﺳـــﻲ ﻣﻦ ﺍﻟﺰﻭﺍﺭ ،ﻭﻗﺪ
ﺭﺑﻂ ﺍﻟﻤﻌﺪﺍﺕ ﺑﻌﻀﻬﺎ ﺑﺒﻌﺾ ﺑﻐﻴﺔ ﺗﺴـــﻬﻴﻞ ﻋﻤﻠﻴﺔ
ﺿﻴﻮﻓﻨـــﺎ ُﻣﺬﻫﻠـــﺔ ﺗﺠـــﺎﻩ ﻧﻮﻋﻴـــﺔ ﺍﻟﻤﻄﺒﻮﻋـــﺎﺕ ﺍﻟﺘﻲ ُﻧ ّ ﻔـــﺬﺕ ﻋﻠـــﻰ ﻣﺎﻛﻴﻨـــﺎﺕ ”ﺇﻣﻴـــﺞ ﺑـــﺮﺱ“ ﺑﺎﻷﻟـــﻮﺍﻥ
ﺗﺼـــﻞ ﺍﻟﻘﻴﻤـــﺔ ﺍﻹﺟﻤﺎﻟﻴﺔ ﻟﻠﺼﻔﻘﺎﺕ ﺍﻟﺘﻲ ﻧﻮﻗﺸـــﺖ
ﺍﻹﻧﺘـــﺎﺝ ﻭﺍﻟﺘﻘﻠﻴـــﻞ ﻣﻦ ﺍﻟﻮﻗـــﺖ ﺍﻟﻼﺯﻡ ﻟﺬﻟـــﻚ ،ﻭﺑﻤﺎ
ﻃﻴﻠﺔ ﺃﻳﺎﻡ ﺍﻟﻤﻌﺮﺽ ﺍﻷﺭﺑﻌﺔ ﺍﻟﻰ ٤٠٠,٠٠٠ﺩﻭﻻﺭ ﻓﻲ
ﻳﺘﻨﺎﺳـــﺐ ﻣﻊ ﺗﻮﺟﻬﺎﺕ ﺍﻟﻌﻤﻴﻞ ﻓـــﻲ ﺍﻟﺤﺼﻮﻝ ﻋﻠﻰ
ﻳﺨـــﺺ ﻣﺎﻛﻴﻨـــﺔ ﺍﻟـ ﻭﺍﻷﺣﺎﺩﻳـــﺔ ﺍﻟﻠـــﻮﻥ .ﺃﻣـــﺎ ﻓﻴﻤـــﺎ ّ
ﺣﺎﻝ ﺗﻢ ﺇﺑﺮﺍﻣﻬﺎ ﺑﺸﻜﻞ ﻧﻬﺎﺋﻲ .ﻭﺗﻮﺍﺟﺪ ﻓﻲ ﻣﻨﺼﺘﻨﺎ
ﻋﺎﺋﺪ ﺳﺮﻳﻊ ﻹﺳﺘﺜﻤﺎﺭﻩ“.
) (imagePRESS iP1135ﺍﻟﺘـــﻲ ﺃﻃﻠﻘﻨﺎﻫـــﺎ ﺣﺪﻳﺜﴼ ،ﻓﻠﻢ ﺃﺷﻬﺪ ﻳﻮﻣﴼ ﺗﺠﺎﻭﺑﴼ ﻣﺬﻫ ً ﺍﻟﺤﺪ ﻼ ﺇﻟﻰ ﻫﺬﺍ ّ
ﻣﺪﺭﺍﺀ ﺃﻋﻤﺎﻝ ﻣﺎﻛﻴﻨﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ﺑﺎﻟﻨﺴﻖ ﺍﻟﻜﺒﻴﺮ ﻣﻦ
ﻭﻳﻀﻴـــﻒ” :ﺃﻧـــﺎ ﺃﻧﺼﺢ ﺑﺸـــﺪﺓ ﺟﻤﻴـــﻊ ﻋﻤﻼﺋﻨﺎ ﺍﻟﻰ
ﺃﺗـــﺶ ﺑﻲ ﺑﺎﻹﺿﺎﻓـــﺔ ﺍﻟﻰ ﺷـــﺮﻛﺎﺋﻨﺎ ﺍﻟﺘﺠﺎﺭﻳﻴﻦ ،ﻭﻗﺪ
ﺇﺳـــﺘﻌﺎﺩﺓ ﺍﻟﺜﻘـــﺔ ﻭﺍﻟﻤﻀﻲ ﻗﺪﻣـــﴼ ﻓﻲ ﻣﺸـــﺮﻭﻋﺎﺗﻬﻢ
ﻣـــﻊ ﻣﺎﻛﻴﻨـــﺔ ﻃﺒﺎﻋـــﺔ ﺑﺎﻷﺑﻴﺾ ﻭﺍﻷﺳـــﻮﺩ ﻣﻨﺬ ﻓﺘﺮﺓ
ﺗـــﻢ ﺗﺨﺼﻴﺺ ﺯﺍﻭﻳﺔ ﻣﻦ ﺍﻟﺠﻨـــﺎﺡ ﻟﻌﺮﺽ ﻣﺎﻛﻴﻨﺎﺕ
ﻃﻮﻳﻠـــﺔ .ﻭﻗﺪ ﻻﻗﺖ ﺍﻟﻤﺎﻛﻴﻨـــﺔ )imagePRESS
ﺍﻟﻄﺒﺎﻋﺔ ﻟﻴﺰﺭﺟﺖ ﻭﺍﻟﻄﺎﺑﻌﺎﺕ ﻣﺘﻌﺪﺩﺓ ﺍﻟﻤﻬﺎﻡ“.
ﺍﻹﺳـــﺘﺜﻤﺎﺭﻳﺔ ﻟﻜﻲ ُﻳﺴـــﻬﻤﻮﺍ ﻓﻲ ﺍﻟﺤﻔﺎﻅ ﻋﻠﻰ ﻧﻤﻮ ﺇﻗﺘﺼﺎﺩﻱ ﻣﺴﺘﻘﺮ“.
(iPC1+ﺍﻟﺠﺪﻳـــﺪﺓ ﺑﺘﻜﻨﻮﻟﻮﺟﻴﺎ ﺇﺳـــﻄﻮﺍﻧﺎﺕ ﺍﻟﺤﺒﺮ
ﻣﻦ ﺟﻬﺘﻪ ،ﻗﺎﻝ ﺇﺭﻧﺴـــﺖ ﻋـــﺰﺍﻡ ،ﻣﺪﻳﺮ ﺍﻷﻋﻤﺎﻝ ﻓﻲ
ﻭﺃﻗﺎﻣـــﺖ ﻫﻴﺪﻟﺒﺮﺝ ﻋﻠـــﻰ ﻫﺎﻣﺶ ﺍﻟﻤﻌـــﺮﺽ ،ﻣﺄﺩﺑﺔ
ﺍﻟﺸﻔﺎﻓﺔ ﺭﺩﻭﺩ ﺍﻟﻔﻌﻞ ﺫﺍﺗﻬﺎ“. ﻭﺃﺿـــﺎﻑّ : ”ﺗﻤﻜـــﻦ ﻓﺮﻳﻘﻨﺎ ﻣـــﻦ ﺃﻥ ُﻳﺒـــﺮﺯ ﻟﻠﻨﺎﺱ ﺃﻥ
ﻗﺴـــﻢ ﻃﺎﺑﻌﺎﺕ ﺍﻟﻠﻴﺰﺭﺟﺖ ﻭﺣﻠﻮﻝ ﺍﻷﻋﻤﺎﻝ” :ﻗﺎﻣﺖ
ﻋﺸﺎﺀ ﻓﻲ ﻓﻨﺪﻕ ﺷـــﻴﺮﺍﺗﻮﻥ ﺍﻟﺨﻮﺭ ﺑﺪﺑﻲ ،ﺩﻋﺖ ﺇﻟﻴﻪ
ﺃﺗـــﺶ ﺑﻲ ﺃﻳﻀـــﴼ ﺑﻌـــﺮﺽ ﻣﻨﺘﺠﺎﺗﻬﺎ ﻣـــﻦ ﺍﻟﻄﺎﺑﻌﺎﺕ
ﻧﺨﺒﺔ ﻣﻦ ﺍﻟﻌﻤﻼﺀ ﺍﻟﻤﻬﻤﻴﻦ ،ﺍﻟﺬﻳﻦ ﺟﺎﺅﻭﺍ ﻣﻦ ﺩﻭﻝ
ﻣﺘﻌﺪﺩﺓ ﺍﻟﻤﻬﺎﻡ ،ﻭﻣﻨﻬﺎ ﺃﺩﺟﻼﻳﻦ ،CM8060ﺃﺗﺶ
ﻣﺨﺘﻠﻔـــﺔ ﻛﺎﻹﻣـــﺎﺭﺍﺕ ﺍﻟﻌﺮﺑﻴﺔ ﺍﻟﻤﺘﺤـــﺪﺓ ﻭﺍﻟﻤﻤﻠﻜﺔ
ﺑـــﻲ ﻛﻮﻟﻮﺭ ﻟﻴﺰﺭﺟـــﺖ CM6040ﻭﺃﺗﺶ ﺑﻲ ﻛﻮﻟﻮﺭ
ﻭﻋﻤﺎﻥ ﻭﺍﻟﺒﺤﺮﻳﻦ ﻭﻗﻄﺮ. ﺍﻟﻌﺮﺑﻴﺔ ﺍﻟﺴﻌﻮﺩﻳﺔ ُ
ﻭﻣﻬﻤﺔ ،ﻭﺫﻟﻚ ﻋﺒﺮ ﺩﻣﺞ ﻣﺎﻛﻴﻨﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ، ّ
ﻟﻴﺰﺭﺟﺖ .CM4730ﺇﺿﺎﻓﺔ ﻟﺬﻟﻚ ،ﺃﺑﺮﻣﻨﺎ ﺻﻔﻘﺎﺕ
ﻛﺎﻧﻮﻥ ﺗﻤﻨﺢ ﺍﻟﺼﻨﺎﻋـــﺔ ﻃﺮﻗﴼ ﺟﺪﻳﺪﺓ ﻟﺰﻳﺎﺩﺓ ﺍﻷﻋﻤﺎﻝ
ﻭﺣﻠﻮﻝ ﺳﻴﺮ ﺍﻟﻌﻤﻞ ،ﻭﺧﻴﺎﺭﺍﺕ ﺍﻟﻄﺒﻊ ﺍﻟﻨﻬﺎﺋﻴﺔ“.
ﻭﺧﺘﻢ ﻓﺎﻥ ﺳﺎﻧﺘﻦ ﺣﺪﻳﺜﻪ ﻗﺎﺋ ً ﻼ” :ﻟﻘﺪ ﺑﺮﻫﻦ ﻣﻌﺮﺽ
ﺍﻟﻄﺒﺎﻋﺔ ﺑﺎﻟﻨﺴﻖ ﺍﻟﻤﺘﻮﺳـــﻂ ) ،(MFPﻭﺍﻟﺘﻲ ﻧﺘﻮﻗﻊ
ﺟﻠﻒ ﺑﺮﻧﺖ ﻣ ّﺮﺓ ﺃﺧﺮﻯ ﻓﻲ ﻫﺬﺍ ﺍﻟﻌﺎﻡ ﺍﻟﺴـــﺒﺐ ﺍﻟﺬﻱ
ﺇﺗﻤﺎﻣﻬﺎ ﻓﻲ ﺍﻷﺳﺎﺑﻴﻊ ﺍﻟﻘﻠﻴﻠﺔ ﺍﻟﻤﻘﺒﻠﺔ“.
ﻳﺪﻓـــﻊ ﺑﻼﻋﺒـــﻲ ﺍﻟﺼﻨﺎﻋـــﺔ ﻛﺎﻓﺔ ﻟﺤﻀﻮﺭﻩ ،ﻭﺳـــﻮﻑ ﺗﻜﻮﻥ ﺍﻟﺴـــﻨﺘﺎﻥ ﺍﻟﻤﻘﺒﻠﺘﺎﻥ ﺣﻤﺎﺳـــﻴﺔ ﺟﺪﴽ ﻟﻠﺼﻨﺎﻋﺔ
ﺗﻘﺪﺭ ﻣﺴـــﺎﺣﺘﻬﺎ ﺑـ ٥٣٩ﻣﺘﺮﴽ ﻣﺮﺑﻌﴼ. ﺍﻹﻃﻼﻕ ﻭﺍﻟﺘﻲ ّ ﺣﻴﺚ ﻗﺎﻣﺖ ﺍﻟﺸﺮﻛﺔ ﺍﻟﺘﻲ ﺗﻌﺪ ﺇﺣﺪﻯ ﺃﻛﺒﺮ ﺍﻟﻤﻮﺭﺩﻳﻦ
ﺃﻛـــﺪﺕ ﺷـــﺮﻛﺔ ﻫﻴﺪﻟﺒﺮﺝ ﺍﻟﺸـــﺮﻕ ﺍﻷﻭﺳـــﻂ ،ﺇﺣﺪﻯ ّ ﺍﻟﺸـــﺮﻛﺎﺕ ﺍﻷﻟﻤﺎﻧﻴـــﺔ ﺍﻟﺮﺍﺋﺪﺓ ﻓﻲ ﺗﺼﻨﻴـــﻊ ﺍﻟﻤﻌﺪﺍﺕ
ﻭﻣﻘﺮﻫـــﺎ ﺍﻹﻣﺎﺭﺍﺕ ،ﺑﻌﺮﺽ ٢٢ﻋﻼﻣﺔ ﺗﺠﺎﺭﻳﺔ ﻷﻫﻢ ﺍﻟﻮﻛﺎﻻﺕ ﺍﻟﺘﻲ ﺗﻤﺜﻠﻬﺎ ،ﻭﺍﻟﺘﻲ ّ ﺗﻐﻄﻲ ﺟﻤﻴﻊ ﻗﻄﺎﻋﺎﺕ
ﺟﻠـــﻒ ﺑﺮﻧـــﺖ ٢٠٠٩ﻛﺎﻧـــﺖ ﻗﻮﻳـــﺔ ﺭﻏـــﻢ ﺍﻟﺘﺒﺎﻃـــﺆ
ﺻﻨﺎﻋﺔ ﺍﻟﻄﺒﺎﻋﺔ .ﻓﺈﺷﺘﻤﻠﺖ ﻣﻌﺮﻭﺿﺎﺕ ﺍﻟﺸﺮﻛﺔ ﻋﻠﻰ
ﻗﺎﻣﺖ ﺃﺗﺶ ﺑﻲ ﺍﻟﺸـــﺮﻕ ﺍﻷﻭﺳﻂ ،ﺇﺣﺪﻯ ﺍﻟﺸﺮﻛﺎﺕ
ﺍﻹﻗﺘﺼﺎﺩﻱ ،ﻭﻗﺎﻣﺖ ﺑﻌﺮﺽ ﺗﺸـــﻜﻴﻠﺔ ﻣﺘﻨﻮﻋﺔ ﻣﻦ
ﺣﻠـــﻮﻝ ﻣﺎ ﻗﺒﻞ ﺍﻟﻄﺒﺎﻋـــﺔ )ﺃﻓﻠﻮﻥ( ﻣﻦ ﺃﻛﻔـــﺎ ،ﻣﺎﻛﻴﻨﺔ
ﺍﻟﻌﺎﻟﻤﻴـــﺔ ﺍﻟﺮﺍﺋﺪﺓ ﻓﻲ ﻗﻄـــﺎﻉ ﺗﻜﻨﻮﻟﻮﺟﻴﺎ ﺍﻟﻤﻌﻠﻮﻣﺎﺕ،
ﻣﻨﺘﺠﺎﺗﻬـــﺎ ﺫﺍﺕ ﺍﻷﺩﺍﺀ ﻭﺍﻟﻘﻴﻤـــﺔ ﺍﻟﻌﺎﻟﻴﺘﻴـــﻦ ﻭﺍﻟﺘـــﻲ
ﺍﻟﻄﺒﺎﻋـــﺔ )ﺭﺍﺑﻴـــﺪﺍ (٧٥ﺫﺍﺕ ﺍﻟﺘﻐﺬﻳـــﺔ ﺑﺎﻷﻓـــﺮﺥ ﻣﻦ
ﺑﺈﺟـــﺮﺍﺀ ﺃﻭﻝ ﻋـــﺮﺽ ﻟﻤﺎﻛﻴﻨـــﺔ ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﺮﻗﻤﻴـــﺔ
ﺗﻌﻜﺲ ﺇﻟﺘﺰﺍﻡ ﺍﻟﺸﺮﻛﺔ ﺗﺠﺎﻩ ﺍﻟﺼﻨﺎﻋﺔ ﻓﻲ ﺍﻟﻤﻨﻄﻘﺔ.
ﻛـــﻲ ﺑﻲ ﺃﻱ ،ﻣﺎﻛﻴﻨﺔ ﺍﻟﻄﺒﺎﻋﺔ )ﺑﺮﻳﺴـــﺘﻮ ﺇﻱ (٩٠ﻣﻦ
ﺑﺎﻟﻨﺴـــﻖ ﺍﻟﻜﺒﻴﺮ ﺃﺗـــﺶ ﺑﻲ ﺩﻳﺰﺍﻳﻦ ﺟـــﺖ ،T1120
ﻭﺇﺷـــﺘﻤﻠﺖ ﻣﻌﺮﻭﺿﺎﺕ ﻫﻴﺪﻟﺒﺮﺝ ﻋﻠﻰ ﺃﻧﻈﻤﺔ ﺳـــﻴﺮ
ﻣﻮﻟﺮ ﻣﺎﺭﺗﻴﻨـــﻲ ،ﻣﺎﻛﻴﻨﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ ﺑﺎﻷﺑﻴﺾ
ﺍﻟﺘـــﻲ ﺗﻨﺘﻤﻲ ﺍﻟﻰ ﺗﻘﻨﻴﺎﺕ ﻭﺣﻠـــﻮﻝ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ
ﺍﻟﻌﻤﻞ )ﺑﺮﻧﻜـــﺖ( ﻭﻣﺎﻛﻴﻨﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ﺫﺍﺕ ﺍﻟﻤﻘﺎﺱ
ﻭﺍﻷﺳﻮﺩ ﻣﻦ ﺃﻭﺳـــﻴﻪ ،ﻭﺣﻠﻮﻝ ﺍﻟﺘﺸﻄﻴﺐ ﻣﻦ ﻫﻨﻜﻠﺮ
ﺑﺎﻟﻨﺴـــﻖ ﺍﻟﻜﺒﻴـــﺮ ﻣﻦ ﺃﺗـــﺶ ﺑﻲ .ﻭﺗﺴـــﺘﻬﺪﻑ ﻫﺬﻩ
ﺍﻟﺼﻐﻴـــﺮ ﻭﺍﻟﺘـــﻲ ﺗﺴـــﺘﺨﺪﻡ ﻓـــﻲ ﻋﻤﻠﻴـــﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ
ﻭﻓﻮﻟﻴﻦ ﻓﻴﺸـــﺮ .ﻛﻤـــﺎ ﺗﻀﻤﻨﺖ ﻗﺎﺋﻤـــﺔ ﺍﻟﻤﻌﺮﻭﺿﺎﺕ
ﺍﻟﻤﺎﻛﻴﻨـــﺔ ﺍﻟﺸـــﺮﻛﺎﺕ ﺍﻟﻌﺎﻣﻠـــﺔ ﻓـــﻲ ﻣﺠـــﺎﻝ ﺃﻧﻈﻤـــﺔ
ﺑﻜﻤﻴﺎﺕ ﻗﻠﻴﻠﺔ ﻭﻣﺘﻮﺳـــﻄﺔ ،ﺑﺎﻹﺿﺎﻓﺔ ﺍﻟﻰ ﺗﺸـــﻜﻴﻠﺔ
ﻣﺎﻛﻴﻨﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ ﺑﺎﻟﻨﺴﻖ ﺍﻟﻜﺒﻴﺮ ”ﺩﻭﺭﺳﺖ“
ﺍﻟﻤﻌﻠﻮﻣـــﺎﺕ ﺍﻟﺠﻐﺮﺍﻓﻴﺔ )ﺟﻲ ﺁﻱ ﺃﺱ( ،ﻭﺍﻟﻬﻨﺪﺳـــﺔ
ﻣﺘﻨﻮﻋـــﺔ ﻣﻦ ﻣﻌﺪﺍﺕ ﺍﻟﺘﺸـــﻄﻴﺐ .ﻛﻤـــﺎ ﻗﺎﻣﺖ ﺃﻳﻀﴼ
ﺍﻟﺘـــﻲ ﺗﺴـــﺘﺨﺪﻡ ﺗﻘﻨﻴـــﺔ ﺃﺣﺒـــﺎﺭ ﺍﻟﻴﻮﻓـــﻲ ،ﻭﻣﺎﻛﻴﻨﺎﺕ
ﺍﻟﻤﻌﻤﺎﺭﻳـــﺔ ﻭﺍﻟﺘﺸـــﻴﻴﺪ )ﺃﻱ ﺇﻱ ﺳـــﻲ( ،ﻭﺍﻟﺘﺼﻤﻴـــﻢ
ﺑﻌﺮﺽ ﻣﻨﺘﺠﺎﺕ ﺃﺑﺮﺯ ﺷـــﺮﻛﺎﺋﻬﺎ ﻣـــﻦ ﻗﺒﻴﻞ ”ﺑﻮﻻﺭ“
ﺍﻟﻄﺒﺎﻋﺔﺍﻟﺮﻗﻤﻴﺔ”ﺳﻴﻜﻮ“ﺑﺈﺳﺘﺨﺪﺍﻡ ﺃﺣﺒﺎﺭ ﺍﻟﺴﻮﻟﻔﻨﺖ،
ﺑﻮﺍﺳﻄﺔ ﺍﻟﻜﻮﻣﺒﻴﻮﺗﺮ )ﻛﺎﺩ(.
ﻭ“ﺟﺎﻟـــﻮﺱ“ ﻭ“ﺳـــﻮﻟﻴﻤﺎ“ ﻭ“ﺃﻝ ﺃﺱ ﺃﻡ“ ﻭ“ﻓﻴﺪﻳـــﺎ“
ﺑﺎﻹﺿﺎﻓﺔ ﺍﻟﻰ ﺗﺸـــﻜﻴﻠﺔ ﻣﺘﻨﻮﻋﺔ ﻣﻦ ﻣﻌﺪﺍﺕ ﺍﻟﻄﺒﺎﻋﺔ
ﻭﻭﻓﻘـــﴼ ﻟـ ﺃﺗﺶ ﺑﻲ ،ﺧﻀﻌﺖ ﻣﺎﻛﻴﻨﺔ ﺍﻟﻄﺒﺎﻋﺔ ﺩﻳﺰﺍﻳﻦ ﺟـــﺖ T1120ﺍﻟﻰ ﺑﻌﺾ ﺍﻟﺘﻌﺪﻳـــﻼﺕ ﻟﻜﻲ ﺗﺆﻣﻦ
ﻭ“ﻣﻜﺪﺭﻣﻴﺪ“ ﻭ“ﺁﻱ ﺃﺱ ﺗﻲ“. ّ ﻭﻳﻌﻠﻖ ﻣﺎﺯﻥ ﺍﻟﻄﻴﺒﻲ ،ﻧﺎﺋﺐ ﺍﻟﻤﺪﻳﺮ ﺍﻟﻌﺎﻡ – ﺍﻟﻤﺒﻴﻌﺎﺕ
ﻭﺍﻟﺘﺠﻠﻴﺪ ﺫﺍﺕ ﺍﻟﺤﺠﻢ ﺍﻟﺼﻐﻴﺮ. ﻭﺇﺳـــﺘﻌﺮﺿﺖ ﺟﻔـــﻦ ﺟﺮﺍﻓﻴﻜـــﺲ ﻓـــﻲ ﺟﻨﺎﺣﻬـــﺎ
ﻟﻠﺸـــﺮﻛﺎﺕ ﺍﻟﺼﻐﻴـــﺮﺓ ﻭﺍﻟﻤﺘﻮﺳـــﻄﺔ ﻭﺍﻟﻤﺆﺳﺴـــﺎﺕ
ﻭﺍﻟﺘﺴـــﻮﻳﻖ ﻓـــﻲ ﻫﻴﺪﻟﺒﺮﺝ ﺍﻟﺸـــﺮﻕ ﺍﻷﻭﺳـــﻂ ،ﻋﻠﻰ
ﺍﻟﺘﺠﺎﺭﻳـــﺔ ﺍﻟﻘـــﺪﺭﺓ ﻋﻠـــﻰ ﺗﻮﺳـــﻴﻊ ﺃﻋﻤﺎﻟﻬـــﻢ ﻭﺯﻳﺎﺩﺓ
ﺫﻟـــﻚ ﺑﺎﻟﻘـــﻮﻝ” :ﻧﺤﻦ ﺳـــﻌﺪﺍﺀ ﺟﺪﴽ ﺑﻠﻘـــﺎﺀ ﻋﺪﺩ ﻣﻦ
ﻣﻨﺘﺠﺎﺕ ﻷﺑﺮﺯ ﻣﺼﻨ ّﻌﻲ ﺍﻷﺣﺒﺎﺭ ﻭﺍﻟﻮﺭﻕ ﻭﺍﻟﺨﺎﻣﺎﺕ، ﻣﺜﻞ ”ﺳﻦ ﻛﻤﻴﻜﺎﻝ“ ﻭ“ﺳﻮﻻﺭﻳﺲ“ ﻭ“ﺁﺭﺟﻮﻭﻳﻐﻨﻎ“
ﺇﻧﺘﺎﺟﻴﺘﻬﻢ ﻭﺗﺨﻔﻴﺾ ﺍﻟﻨﻔﻘﺎﺕ.
ﺍﻟـــﺰﻭﺍﺭ ﺍﻟﻤﻬﺘﻤﻴـــﻦ ﺑﻤﻨﺘﺠﺎﺗﻨـــﺎ ﻭﺍﻟﺬﻳـــﻦ ﻗﺪِﻣـــﻮﺍ ﻣﻦ
ﻭ“ﻧﺎﺗﻮﺭﺍ /ﺑﻴﺒﺮ ﻛﻮﺭﻳﺎ“ ،ﻭﺗﻮﺍﺟﺪ ﻓﻲ ﻣﻨﺼﺘﻬﺎ ﻣﻤﺜﻠﻮﻥ
ﻭﻗـــﺎﻝ ﺟـــﻮﺭﺝ ﺳـــﻤﻌﺎﻥ ،ﻣﺪﻳـــﺮ ﺍﻷﻋﻤﺎﻝ ﻓﻲ ﻗﺴـــﻢ
ﺩﻭﻝ ﻋـــﺪﺓ ،ﻭﺇﻟﺘﻘﻴﻨـــﺎ ﺑﻌـــﺪﺩ ﺟﻴـــﺪ ﻣـــﻦ ﺍﻟﻌﻤﻼﺀ ﻣﻦ
ﻋـــﻦ ﺷـــﺮﻛﺎﺕ ”ﺗﻜﻨﻴـــﻚ ﺃﻡ ﺁﻱ ﺃﺱ“ ﻭ“ﺁﻛﺰﻳﻤـــﺎ“
ﻣﻮﻋﺪ ﺇﻗﺎﻣﺔ ﻣﻌﺮﺽ ﺟﻠﻒ ﺑﺮﻧﺖ .“٢٠١١
ﺃﺗﺶ ﺑﻲ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ
ME Printer May 2009
ﻫﻴﺪﻟﺒﺮﺝ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ
ﺟﻠـــﻒ ﺑﺮﻧـــﺖ ٢٠٠٩ﺑﺄﻛﺒـــﺮ ﻣﻨﺼـــﺔ ﻋـــﺮﺽ ﻋﻠـــﻰ
ﻟﻤﺎﻛﻴﻨـــﺎﺕ ﻭﺣﻠـــﻮﻝ ﺍﻟﻄﺒﺎﻋﺔ ﻓﻲ ﺍﻟﺸـــﺮﻕ ﺍﻷﻭﺳـــﻂ،
ﺍﻟﻤﺤﻠﻴـــﺔ ،ﻭﻧﺤـــﻦ ﻋﻠﻰ ﺃﺣـــ ّﺮ ﻣﻦ ﺍﻟﺠﻤـــﺮ ﻟﻮﺻﻮﻝ
ﻣﻊ ﺑﻌﺾ ﺍﻟﻌﻤﻼﺀ ﻓﻲ ﺍﻟﺸـــﺮﻕ ﺍﻷﻭﺳﻂ ﻟﺒﻴﻊ ﺣﻠﻮﻝ
ﺗ ّﻮﺟـــﺖ ﺟﻔﻦ ﺟﺮﺍﻓﻴﻜﺲ ﻣﺸـــﺎﺭﻛﺘﻬﺎ ﻓـــﻲ ﻣﻌﺮﺽ
ﺍﻟﻄﺒﺎﻋﻴﺔ ﻭﺣﻠﻮﻟﻬﺎ ،ﻋﻠﻰ ﺃﻥ ﻣﺸـــﺎﺭﻛﺘﻬﺎ ﻓﻲ ﻣﻌﺮﺽ
ﻣﺤﻔـــﺰﺓ ﻟﻠﻨﻤﻮ ﻣﻦ ﺧﻼﻝ ﺗﺄﺳـــﻴﺲ ﻣﺮﺍﻓﻖ ﺣﻴﻮﻳﺔ،
ﺣﺘﻰ ﺍﻟﻌـــﺎﻡ ٢٠١٢ﻭﻫﻮ ﻣﺎ ﻗﻴﻤﺘﻪ ٧,٦ﻣﻠﻴﺎﺭ ﺩﻭﻻﺭ،
ﻛﻴﻒ ﻳﻤﻜﻨﻬﻢ ﻣﻮﺍﺻﻠـــﺔ ﺍﻟﻌﻤﻞ ﻭﺍﻟﻨﺠﺎﺡ ﻭﺍﻻﺯﺩﻫﺎﺭ
ﻭﺍﻻﺳـــﺘﺜﻤﺎﺭ ﻓﻲ ﺍﻟﺒﻨﻴـــﺔ ﺍﻟﺘﺤﺘﻴـــﺔ ،ﻭﺗﻄﻮﻳﺮ ﻣﻨﻄﻘﺔ
ﻭﺫﻟﻚ ﻭﻓﻘﴼ ﻟﺸـــﺮﻛﺔ ”ﺑﻴﺮﺍ ﺇﻧﺘﺮﻧﺘﺎﺷـــﻴﻮﻧﺎﻝ“ ،ﺷـــﺮﻛﺔ
ﻓﻲ ﻇﻞ ﻫـــﺬﻩ ﺍﻟﻈﺮﻭﻑ ﺍﻹﻗﺘﺼﺎﺩﻳـــﺔ ﺍﻟﺼﻌﺒﺔ .ﻛﻤﺎ
ﺣـــﺮﺓ ﻣﺘﻔﺮﺩﺓ ﺗﺘﻀﻤﻦ ﻣﺸـــﺎﺭﻳﻊ ﺻﻨﺎﻋﻴـــﺔ ﻭﺗﺠﺎﺭﻳﺔ
ﺍﻷﺑﺤﺎﺙ ﺍﻟﻌﺎﻟﻤﻴـــﺔ ﺍﻟﻤﺘﺨﺼﺼﺔ ﺑﺘﻮﻓﻴـــﺮ ﻣﻌﻠﻮﻣﺎﺕ
ﺳـــﻨﻨﺎﻗﺶ ﺍﻟﻌﺪﻳﺪ ﻣـــﻦ ﺍﻟﻤﺸـــﺎﻛﻞ ﺍﻟﺤﻘﻴﻘﻴـــﺔ ﺍﻟﺘﻲ
ﻭﺳﻜﻨﻴﺔ ﻭﺧﺪﻣﻴﺔ .ﻭﺗﻤﺘﺪ ﺍﻟﻤﻨﻄﻘﺔ ﺍﻟﻌﺎﻟﻤﻴﺔ ﻟﻺﻧﺘﺎﺝ
ﺣـــﻮﻝ ﻗﻄﺎﻋـــﺎﺕ ﺍﻟﻄﺒﺎﻋـــﺔ ﻭﺍﻟﺘﻐﻠﻴﻒ ﻭﺍﻟﻨﺸـــﺮ .ﻭﻗﺪ
ﺗﻮﺍﺟـــﻪ ﺍﻟﻌﺎﻣﻠﻴـــﻦ ﻓـــﻲ ﻫـــﺬﺍ ﺍﻟﻘﻄﺎﻉ ،ﻣﺜـــﻞ ﺍﻟﻄﺒﺎﻋﺔ
ﺍﻹﻋﻼﻣﻲ ﻋﻠﻰ ﻣﺴـــﺎﺣﺔ ﺗﺘﺠـــﺎﻭﺯ ٤٣ﻣﻠﻴﻮﻥ ﻗﺪﻡ
ﺷـــﻬﺪﺕ ﺩﺑـــﻲ ﻧﻤـــﻮﴽ ﻛﺒﻴﺮﴽ ﻓـــﻲ ﻫﺬﻳـــﻦ ﺍﻟﻘﻄﺎﻋﻴﻦ
ﺍﻟﻤﻠﻮﻧـــﺔ ﺍﻟﺮﻗﻤﻴﺔ ،ﻭﺍﻟﺨﺪﻣﺎﺕ ﺍﻟﻨﻮﻋﻴـــﺔ ﺫﺍﺕ ﺍﻟﻘﻴﻤﺔ
ﻣﺮﺑـــﻊ ﻓﻲ ﻭﺳـــﻂ ﻣﻨﻄﻘﺔ ﺩﺑـــﻲ ﺍﻟﺘﺠﺎﺭﻳـــﺔ .ﻭﺗﻤﺜﻞ
ﺧﻼﻝ ﺍﻟﺴﻨﻮﺍﺕ ﺍﻷﺧﻴﺮﺓ ﺭﺍﻓﻘﺘﻪ ﻋﺪﺩ ﻣﻦ ﺍﻟﻤﺒﺎﺩﺭﺍﺕ
ﺍﻹﺿﺎﻓﻴـــﺔ ﻣﺜﻞ ﻃﺒﺎﻋﺔ ﺍﻟﺒﻴﺎﻧـــﺎﺕ ﺍﻟﻤﺘﻨﻮﻋﺔ ﻭﺃﻧﻈﻤﺔ
ﺍﻟﻤﻨﻄﻘـــﺔ ﺍﻟﻌﺎﻟﻤﻴـــﺔ ﻟﻺﻧﺘـــﺎﺝ ﺍﻹﻋﻼﻣﻲ ﺟـــﺰﺀﴽ ﻣﻦ
ﺍﻟﺤﻜﻮﻣﻴـــﺔ ﺍﻟﻬﺎﻣﺔ ﻣﺜﻞ ﺇﻃﻼﻕ ﺍﻟﻤﻨﻄﻘـــﺔ ﺍﻟﻌﺎﻟﻤﻴﺔ
ﺍﻟﻄﺒﺎﻋﺔ ﻣﻦ ﺍﻟﺸـــﺒﻜﺔ ﺍﻟﻌﺎﻟﻤﻴﺔ ،ﻭﺃﺗﻤﺘﺔ ﺳﻴﺮ ﺍﻟﻌﻤﻞ،
ﺭﺅﻳﺔ ﺩﺑﻲ ﻟﺘﺄﺳﻴﺲ ﻣﺮﻛﺰ ﺇﻋﻼﻣﻲ ﺩﻭﻟﻲ ﻳﻮﻓﺮ ﺑﻴﺌﺔ
ﻟﻺﻧﺘﺎﺝ ﺍﻹﻋﻼﻣﻲ ﺑﺪﺑﻲ ﻭﺍﻟﺘﻲ ﺗﻤﺜﻞ ﺑﻴﺌﺔ ﺇﻋﻼﻣﻴﺔ
ﻭﻧﻤﺎﺫﺝ ﺇﺩﺍﺭﺓ ﺍﻷﻋﻤﺎﻝ ﺍﻟﻔﻌﺎﻟﺔ ،ﻭﺍﺳﺘﺮﺍﺗﻴﺠﻴﺎﺕ ﺍﻟﺤﺪ
ﺃﻋﻤﺎﻝ ﺩﺍﻋﻤﺔ ﻭﺗﻘﻨﻴﺎﺕ ﺣﺪﻳﺜﺔ ﻭﺑﻨﻴﺔ ﺗﺤﺘﻴﺔ ﻣﺘﻄﻮﺭﺓ
ﻣﺘﻜﺎﻣﻠـــﺔ ﻟﻤﺨﺘﻠﻒ ﺍﻟﺸـــﺮﻛﺎﺕ ﺍﻟﻌﺎﻣﻠـــﺔ ﻓﻲ ﻣﺠﺎﻝ
ﻣـــﻦ ﺗﺮﺍﻛﻢ ﺍﻟﻤﻌﻠﻮﻣﺎﺕ ﺍﻟﻤﺘﺰﺍﻳـــﺪ ،ﻭﺍﻟﺘﻄﺒﻴﻘﺎﺕ ﺫﺍﺕ
ﻟﺪﻋﻢ ﻭﺗﺴﺮﻳﻊ ﻧﻤﻮ ﻗﻄﺎﻉ ﺍﻹﻧﺘﺎﺝ ﺍﻹﻋﻼﻣﻲ.
ﺍﻟﻌﻮﺍﺋﺪ ﺍﻟﻌﺎﻟﻴﺔ ﻛﺄﻧﻈﻤﺔ ﺍﻟﺘﺴﻮﻳﻖ ﺍﻟﻤﺒﺎﺷﺮ“.
ﻣﺆﺳﺴﺔ ﺩﺑﻲ ﻟﺘﻨﻤﻴﺔ ﺍﻟﺼﺎﺩﺭﺍﺕ
ﺯﻳﺮﻭﻛﺲ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ
ﻭﻗﺎﻣـــﺖ ﺯﻳﺮﻭﻛﺲ ﻓﻲ ﻣﻌﺮﺽ ﺟﻠـــﻒ ﺑﺮﻧﺖ ٢٠٠٩ ﺑﻌﺮﺽ ﺃﺣـــﺪﺙ ﺃﻧﻈﻤﺔ ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻹﻧﺘﺎﺟﻴﺔ ﺍﻟﺮﻗﻤﻴﺔ،
ﺷـــﺎﺭﻛﺖ ﻣﺆﺳﺴـــﺔ ﺩﺑﻲ ﻟﺘﻨﻤـــﺔ ﺍﻟﺼـــﺎﺩﺭﺍﺕ ﺑﺠﻨﺎﺡ
ﺇﻧﺘﻬﺰﺕ ﺯﻳﺮﻭﻛﺲ ،ﺇﺣﺪﻯ ﺍﻟﺸﺮﻛﺎﺕ ﺍﻟﻌﺎﻟﻤﻴﺔ ﺍﻟﺮﺍﺋﺪﺓ
ﻭﻣﻨﻬﺎ ﻣﺎﻛﻴﻨـــﺔ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ ) ،(iGen4ﻭﺃﻧﻈﻤﺔ
ﻛﺒﻴـــﺮ ﻓﻲ ﻣﻌﺮﺿـــﻲ ﺍﻟﺨﻠﻴـــﺞ ﻟﻠﻄﺒﺎﻋـــﺔ ﻭﺍﻟﺘﻐﻴﻠﻒ،
ﻓﻲ ﻣﺠﺎﻝ ﺗﻜﻨﻮﻟﻮﺟﻴﺎ ﺇﺩﺍﺭﺓ ﺍﻟﻮﺛﺎﺋﻖ ﻭﺧﺪﻣﺎﺕ ﻗﻄﺎﻉ
) (DocuColour 8000ﻭ )،(Nuvera 120EA
ﺇﺳـــﺘﻀﺎﻓﺖ ﺗﺤـــﺖ ﻣﻈﻠﺘﻬـــﺎ ﺷـــﺮﻛﺔ ”ﺑﻮﺳـــﻴﺘﻴﻒ
ﺍﻷﻋﻤـــﺎﻝ ،ﻓﺮﺻﺔ ﻣﻌﺮﺽ ﺍﻟﺨﻠﻴـــﺞ ﻟﻠﻄﺒﺎﻋﺔ ٢٠٠٩
ﺇﻟﻰ ﺟﺎﻧﺐ ﺗﺸـــﻜﻴﻠﺔ ﻣﺘﻜﺎﻣﻠﺔ ﻣﻦ ﺃﻧﻈﻤﺔ ﺇﺩﺍﺭﺓ ﺳـــﻴﺮ
ﺑﺎﻛﻴﺠﻴﻨﻎ ﺍﻟﺸـــﺮﻕ ﺍﻷﻭﺳـــﻂ“ ،ﻭ“ﻓﻠﻴﻜﺲ ﺍﻟﺸـــﺮﻕ
ﻟﻜﻲ ّ ﺗﻮﺿﺢ ﻟﺰﻭﺍﺭ ﺍﻟﻤﻌـــﺮﺽ ﺃﺣﺪﺙ ﻣﻬﺎﺭﺍﺕ ﺍﻟﺒﻘﺎﺀ
ﺍﻟﻌﻤـــﻞ ﺍﻟﻤﻄﻮﺭﺓ .ﻛﻤﺎ ﻗﺎﻣﺖ ﺃﻳﻀﴼ ﺑﻌﺮﺽ ﺗﺸـــﻜﻴﻠﺔ
ﺍﻷﻭﺳـــﻂ“ ،ﻭ“ﺑﻼﺳـــﺘﻴﻚ ﺑﺎﻛﻴﺠﻴﻨـــﻎ“ ،ﻭﺷـــﺮﻛﺔ
ﻭﺍﻹﺯﺩﻫﺎﺭ ﻓﻲ ﺯﻣﻦ ﺗﻜﺎﻓﺢ ﻓﻴﻪ ﺍﻟﺸﺮﻛﺎﺕ ﻣﻦ ﺟﻤﻴﻊ
ﻣﺘﻜﺎﻣﻠﺔ ﻣـــﻦ ﺍﻷﻧﻈﻤﺔ ﻭﺍﻟﺤﻠﻮﻝ ﺍﻟﺨﻀﺮﺍﺀ ﺍﻟﺼﺪﻳﻘﺔ
”ﺍﻟﺤﺴـــﻨﺎﺕ ﻟﻠﺘﺠـــﺎﺭﺓ“ .ﻭﺗﺄﺗﻲ ﻫﺬﻩ ﺍﻟﻤﺸـــﺎﺭﻛﺔ ﻓﻲ
ﺍﻟﻘﻄﺎﻋـــﺎﺕ ﺍﻟﺘﺠﺎﺭﻳـــﺔ ﺗﺒﻌـــﺎﺕ ﺍﻷﺯﻣـــﺔ ﺍﻹﻗﺘﺼﺎﺩﻳﺔ
ﻟﻠﺒﻴﺌـــﺔ ،ﻭﺍﻟﺘـــﻲ ﺗﻀﻤﻦ ﻓـــﻲ ﻧﻔﺲ ﺍﻟﻮﻗـــﺖ ﻟﺼﻨﺎﻋﺔ
ﺇﻃﺎﺭ ﺑﺮﻧﺎﻣﺞ ﺩﻋﻢ ﺍﻟﺸـــﺮﻛﺎﺕ ﺍﻷﻋﻀﺎﺀ ﻓﻲ ﻣﺆﺳﺴﺔ
ﺍﻟﺮﺍﻫﻨـــﺔ .ﺣﻴﺚ ﺇﻋﺘﻤﺪﺕ ﺯﻳﺮﻭﻛﺲ ﻓﻲ ﻣﺸـــﺎﺭﻛﺘﻬﺎ
ﺍﻟﻄﺒﺎﻋﺔ ﺗﺤﻘﻴﻖ ﺗﺨﻔﻴﺾ ﺟﺬﺭﻱ ﻓﻲ ﺍﻟﻨﻔﻘﺎﺕ.
ﺩﺑـــﻲ ﻟﺘﻨﻤﻴﺔ ﺍﻟﺼﺎﺩﺭﺍﺕ ﻟﺘﻮﺳـــﻴﻊ ﺃﻋﻤﺎﻟﻬﺎ ﻭﺍﻟﺪﺧﻮﻝ
ﻓـــﻲ ﺩﻭﺭﺓ ﺍﻟﻤﻌـــﺮﺽ ﻟﻬـــﺬﺍ ﺍﻟﻌـــﺎﻡ ﻣﺒـــﺪﺃ ”ﺍﻟﻌﺮﻭﺽ
ﻳﺬﻛﺮ ﺃﻥ ﺷـــﺮﻛﺔ ﺯﻳﺮﻭﻛـــﺲ ﻫﻲ ﺍﻟﺮﺍﻋﻲ ﺍﻟﺮﺳـــﻤﻲ
ﺇﻟﻰ ﺃﺳﻮﺍﻕ ﺟﺪﻳﺪﺓ.
ﺍﻟﺘﺠﺎﺭﻳـــﺔ ﺍﻟﺤ ّﻴـــﺔ“ ﻣﻦ ﺧﻼﻝ ﺗﻘﺪﻳـــﻢ ﻋﺮﻭﺽ ﺣﻴﺔ
ﻟﺼﺎﻟـــﺔ ﺍﻟﺸـــﺨﺼﻴﺎﺕ ﺍﻟﻬﺎﻣـــﺔ ﻓﻲ ﻣﻌـــﺮﺽ ﺍﻟﺨﻠﻴﺞ ﻟﻠﻄﺒﺎﻋـــﺔ ،٢٠٠٩ﻭﺃﻳﻀـــﴼ ﻧﺸـــﺮﺓ ”ﺩﻳﻠـــﻲ ﺑﺮﻧﺘـــﺮ“
ﻭﺗﺴﻌﻰ ﺍﻟﻤﺆﺳﺴﺔ ﻣﻦ ﺧﻼﻝ ﺗﻮﺍﺟﺪﻫﺎ ﻓﻲ ﺍﻟﻔﻌﺎﻟﻴﺎﺕ
ﻟﺘﻄﺒﻴﻘـــﺎﺕ ﺣﻘﻴﻘﻴﺔ ﻟـــﺰﻭﺍﺭ ﺍﻟﻤﻌﺮﺽ ﻣﻦ ﺷـــﺮﻛﺎﺕ
ﺍﻟﻄﺒﺎﻋﺔ ﺍﻻﺣﺘﺮﺍﻓﻴـــﺔ ،ﻭﺍﻟﻌﺎﻣﻠﻴﻦ ﻓﻲ ﻣﺠﺎﻝ ﺍﻹﺑﺪﺍﻉ
ﺍﻹﺧﺒﺎﺭﻳﺔ ﺍﻟﻴﻮﻣﻴﺔ ﺍﻟﺘﻲ ﺟﺮﻯ ﻧﺸـــﺮﻫﺎ ﻓﻲ ﺍﻟﻤﻌﺮﺽ
ﺍﻟﻌﺎﻟﻤﻲ ﺇﻟﻰ ﺍﻟﺘﺮﻭﻳﺞ ﻟﻠﻤﻨﺘﺠﺎﺕ ﻭﺍﻟﺸﺮﻛﺎﺕ ﺍﻟﻤﺤﻠﻴﺔ
ﺍﻟﻔﻨـــﻲ ﻭﺍﻹﻋﻼﻣﻲ ،ﻭﺧﺒﺮﺍﺀ ﺍﻟﺘﺴـــﻮﻳﻖ ،ﻭﺍﻟﺸـــﺮﻛﺎﺕ
ﺑﺎﻟﺘﻌﺎﻭﻥ ﻣﻊ ﻣﺠﻠﺔ .ME Printer
ﻭﺗﻘﺪﻳـــﻢ ﺍﻟﺘﺴـــﻬﻴﻼﺕ ﻟﻠﻤﺴـــﺘﺜﻤﺮﻳﻦ ﻭﺍﻟﺘﺠـــﺎﺭ ﻣﻦ
ﻭﺍﻟﻤﺆﺳﺴﺎﺕ ﺍﻟﻤﺘﺨﺼﺼﺔ ﻣﻦ ﻣﺨﺘﻠﻒ ﺍﻟﻘﻄﺎﻋﺎﺕ.
ﻛﺎﻧﻮﻥ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ
ﻣﺨﺘﻠﻒ ﺃﻧﺤﺎﺀ ﺍﻟﻌﺎﻟﻢ ﺍﻟﺮﺍﻏﺒﻴﻦ ﺑﺎﻻﺳﺘﻴﺮﺍﺩ ﻣﻦ ﺩﺑﻲ.
ﻭﺗﻮﺿﺢ ﺗﻠﻚ ﺍﻟﻌﺮﻭﺽ ﻛﻴﻒ ﻳﻤﻜﻨﻬﻢ ﺃﻥ ﻳﺘﺤﻜﻤﻮﺍ
ﻭﺗﻮﻗﻊ ﺍﻟﻤﻬﻨﺪﺱ ﺳـــﺎﻋﺪ ﺍﻟﻌﻮﺿﻲ ﺍﻟﻤﺪﻳﺮ ﺍﻟﺘﻨﻔﻴﺬﻱ
ﺑﻨﻔﻘﺎﺗﻬﻢ ﺑﺼﻮﺭﺓ ﺃﻓﻀﻞ ،ﻭﺿﻤﺎﻥ ﺍﻟﺒﻘﺎﺀ ﻭﺍﻻﺯﺩﻫﺎﺭ،
ﺣﻈﻴﺖ ﻛﺎﻧﻮﻥ ﺍﻟﺸـــﺮﻕ ﺍﻷﻭﺳـــﻂ ،ﺇﺣﺪﻯ ﺍﻟﺸﺮﻛﺎﺕ
ﻟﻤﺆﺳﺴـــﺔ ﺩﺑﻲ ﻟﺘﻨﻤﻴﺔ ﺍﻟﺼـــﺎﺩﺭﺍﺕ ﺇﺯﺩﻫﺎﺭ ﻗﻄﺎﻋﻲ
ﻣـــﻦ ﺧـــﻼﻝ ﺍﻻﻋﺘﻤـــﺎﺩ ﻋﻠـــﻰ ﺍﻟﺨﺪﻣـــﺎﺕ ﺍﻟﺮﻗﻤﻴـــﺔ
ﺍﻟﺮﺍﺋـــﺪﺓ ﻋﺎﻟﻤﻴـــﴼ ﻓـــﻲ ﻣﺠـــﺎﻝ ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﺮﻗﻤﻴـــﺔ،
ﺍﻟﺘﻐﻠﻴـــﻒ ﻭﺍﻟﻄﺒﺎﻋﺔ ﻓـــﻲ ﻇﻞ ﺍﻟﺪﻋـــﻢ ﺍﻟﻜﺒﻴﺮ ﺍﻟﺬﻱ
ﻭﺍﻟﻨﻮﻋﻴﺔ ﺍﻟﺤﺪﻳﺜﺔ ﺑﺸﻜﻞ ﺇﺳﺘﺮﺍﺗﻴﺠﻲ ﻓ ّﻌﺎﻝ.
ﺑﻤﺸـــﺎﺭﻛﺔ ﻧﺎﺟﺤـــﺔ ﻓﻲ ﻣﻌـــﺮﺽ ﺍﻟﺨﻠﻴـــﺞ ﻟﻠﻄﺒﺎﻋﺔ
ﺗﻮﻟﻴـــﻪ ﺣﻜﻮﻣﺔ ﺩﻭﻟـــﺔ ﺍﻹﻣـــﺎﺭﺍﺕ ﺍﻟﻌﺮﺑﻴـــﺔ ﺍﻟﻤﺘﺤﺪﺓ
ﺃﻣـــﺎ ﺷـــﻌﺎﺭ ﻫﺬﺍ ﺍﻟﻌـــﺎﻡ ”ﻓﺮﻳـــﻖ ﻭﺍﺣﺪ ،ﺭﻏﺒـــﺔ ﻭﺍﺣﺪﺓ،
ﻟﻠﺼﻨﺎﻋﺔ ﻭﺍﻟﺘﺼﺪﻳﺮ ،ﺇﺫ ﻳﻘﻮﻝ ﻓﻲ ﻫﺬﺍ ﺍﻟﺸـــﺄﻥ” :ﻳﻌﺪ
ﺃﺷـــﺨﺎﺹ ﻣﺘﻌﺪﺩﻭﻥ“ ﻓﻘـــﺪ ﻛﺎﻥ ﻭﺍﺿﺤﴼ ﻓﻲ ﻣﻨﺼﺔ
ﻏﺼـــﺖ ﺻﺎﻟـــﺔ ﺍﻟﻌـــﺮﺽ .٢٠٠٩ﻭﻭﻓﻘـــﴼ ﻟﻠﺸـــﺮﻛﺔّ ،
ﺗﻨﺸـــﻴﻂ ﻭﺩﻋـــﻢ ﺍﻟﺼﻨﺎﻋﺎﺕ ﺍﻟﻤﺤﻠﻴﺔ ﻭﻓﺘﺢ ﺃﺳـــﻮﺍﻕ
ﺍﻟﻌـــﺮﺽ ﺍﻟﺨﺎﺻﺔ ﺑــــ ”ﺯﻳﺮﻭﻛﺲ“ ،ﻭﺍﻟﺘﻲ ﺗﺸـــﺎﺭﻛﺖ
ﺟﺪﻳـــﺪﺓ ﻟﻠﺘﺼﺪﻳﺮ ﺃﺣـــﺪ ﺃﻫﻢ ﺍﻷﻭﻟﻴـــﺎﺕ ﺍﻹﻗﺘﺼﺎﺩﻳﺔ
ﺑﻬﺎ ﻣﻊ ﺷـــﺮﻛﺔ ”ﺩﻳﻨﺎﻏﺮﺍﻑ“ ﺍﻟﻤﺘﺨﺼﺼﺔ ﻓﻲ ﺗﻮﺭﻳﺪ
ﺩﻭﻝ ﻣﺠﻠـــﺲ ﺍﻟﺘﻌﺎﻭﻥ ﺍﻟﺨﻠﻴﺠـــﻲ ﻭﻏﻴﺮﻫﺎ ،ﻭﺍﻟﺬﻳﻦ ّ ﺗﻤﻜﻨﻮﺍ ﻣﻦ ﺭﺅﻳﺔ ﻧﻮﻋﻴـــﺔ ﺍﻟﻤﻄﺒﻮﻋﺎﺕ ﺍﻟﺘﻲ ﺗﻨﺘﺠﻬﺎ
ﺍﻟﺨﺎﺻـــﺔ ﺑﻜﺎﻧﻮﻥ ﺑﺎﻟﺰ ّﻭﺍﺭ ﺍﻟﻘﺎﺩﻣﻴﻦ ﻣﻦ ﺟﻤﻴﻊ ﺃﺭﺟﺎﺀ
ﻣﺨﺘﻠـــﻒ ﺍﻟﻘﻄﺎﻋﺎﺕ ﺍﻻﻗﺘﺼﺎﺩﻳـــﺔ ﺍﻷﺧﺮﻯ ﺑﻤﺎ ﻓﻲ ﺫﻟﻚ ﻗﻄﺎﻋـــﻲ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﺘﻐﻠﻴـــﻒ ﻭﻫﻲ ﺍﻟﻘﻄﺎﻋﺎﺕ
ﻭﺍﻹﻧﺘﺎﺝ ﻓﻲ ﺯﻳﺮﻭﻛﺲ ﺍﻟﺸـــﺮﻕ ﺍﻷﻭﺳـــﻂ ﻭﺃﻓﺮﻳﻘﻴﺎ،
ﺍﻟﻤﻜﻤﻠـــﺔ ﻟﻤﺨﺘﻠﻒ ﺍﻟﺼﻨﺎﻋﺎﺕ ﺍﻻﺳـــﺘﻬﻼﻛﻴﺔ ﻣﺜﻞ ّ
ﻗﺴـــﻢ ﻋﻤﻠﻴﺎﺕ ﺯﻳﺮﻭﻛﺲ ﻓﻲ ﺍﻷﺳﻮﺍﻕ ﺍﻟﻨﺎﻣﻴﺔ” :ﻻ
ﻭﻗﺎﻝ ﻧﻴﻜﻮﻻﺱ ﻓﺎﻥ ﺳـــﺎﻧﺘﻦ ،ﻣﺪﻳﺮ ﺗﺴﻮﻳﻖ ﺣﻠﻮﻝ ﺍﻷﻋﻤـــﺎﻝ ﻓـــﻲ ﻛﺎﻧـــﻮﻥ ﺍﻟﺸـــﺮﻕ ﺍﻷﻭﺳـــﻂّ : ”ﺗﻜﻠﻞ
ﺷﻚ ﺃﻥ ﻫﺬﺍ ﻭﻗﺖ ﻋﺼﻴﺐ ﺑﺎﻟﻨﺴﺒﺔ ﻟﻤﻌﻈﻢ ﺍﻟﺸﺮﻛﺎﺕ
ﻣﻌﺮﺽ ﺍﻟﺨﻠﻴﺞ ﻟﻠﻄﺒﺎﻋﺔ ﺑﻨﺠﺎﺡ ﻛﺒﻴﺮ ﻟﻜﺎﻧﻮﻥ ،ﻓﺒﻌﺪ
ﻭﺍﻟﻘﻄﺎﻋﺎﺕ ﺍﻟﺘﺠﺎﺭﻳﺔ ﻭﻳﺸـــﻤﻞ ﺫﻟﻚ ﺑﺎﻟﻄﺒﻊ ﺻﻨﺎﻋﺔ
ﻭﺃﺿـــﺎﻑ” :ﻳﺘﻮﻗـــﻊ ﺃﻥ ﻳﻨﻤـــﻮ ﺣﺠﻢ ﻗﻄـــﺎﻉ ﺍﻟﻄﺒﺎﻋﺔ
ﺍﻟﻄﺒﺎﻋﺔ .ﺳﻮﻑ ﻧﺮﻛﺰ ﻓﻲ ﻣﻌﺮﺽ ﺍﻟﺨﻠﻴﺞ ﻟﻠﻄﺒﺎﻋﺔ
ﺣﻀﻮﺭﻧﺎ ﺍﻟﻀﺨﻢ ﻓﻲ ﻣﻌـــﺮﺽ ﺩﺭﻭﺑﺎ ،٢٠٠٨ﺃﺻﺒﺢ ﻣﻌـــﺮﺽ ﺟﻠﻒ ﺑﺮﻧﺖ ﺍﻟﻤﻨﺒـــﺮ ﺍﻟﺬﻱ ُﻧﺨﺒﺮ ﺍﻟﻌﺎﻟﻢ ﻣﻦ
ﻓﻲ ﻣﻨﻄﻘﺔ ﺍﻟﺸـــﺮﻕ ﺍﻷﻭﺳﻂ ﺑﻨﺴـــﺒﺔ ٪٧,٧ﺳﻨﻮﻳﴼ
٢٠٠٩ﻋﻠـــﻰ ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻹﺣﺘﺮﺍﻓﻴـــﺔ ،ﻭﻧﻮﺿـــﺢ ﻟﻬﻢ
ﻧﻘﺪﻡ ﺍﻟﻤﻨﺘﺠﺎﺕ ﻭﺣﻠﻮﻝ ﺧﻼﻟﻪ ﺃﻥ ﻛﺎﻧﻮﻥ ﻫﻨﺎ ،ﻭﺃﻧﻨﺎ ّ
ME Printer May 2009
ﻟﻠﺤﻜﻮﻣـــﺔ ،ﻭﺫﻟـــﻚ ﻟﻤـــﺎ ﻟـــﻪ ﻣـــﻦ ﺃﺛـــﺮ ﻛﺒﻴـــﺮ ﻋﻠﻰ
ﺍﻟﻤﻌﺪﺍﺕ ﻭﺍﻟﺤﻠﻮﻝ ﺍﻟﻄﺒﺎﻋﻴﺔ ﻓﻲ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ. ﻭﻗـــﺎﻝ ﺗﻴﻢ ﻏﻮﻟﺪ ،ﺍﻟﻤﺪﻳـــﺮ ﺍﻟﻌﺎﻡ ﺍﻟﺨﺪﻣـــﺎﺕ ﺍﻟﻌﺎﻟﻤﻴﺔ
ﻭﻋﺮﻭﺽ ﺣﻠﻮﻝ ﺳﻴﺮ ﺍﻟﻌﻤﻞ ﺍﻟﻤﺘﻜﺎﻣﻠﺔ.
ﺻﻨﺎﻋـــﺎﺕ ﺍﻟﻤـــﻮﺍﺩ ﺍﻟﻐﺬﺍﺋﻴﺔ ﻭﺍﻟﻤﺸـــﺮﻭﺑﺎﺕ ﻭﺍﻷﻟﻌﺎﺏ
ﻣﺎﻛﻴﻨﺎﺕ ﻛﺎﻧﻮﻥ ،ﻭﺧﻴﺎﺭﺍﺕ ﺍﻟﻄﺒﻊ ﺍﻟﻨﻬﺎﺋﻲ ﺍﻟﻤﺘﻨ ّﻮﻋﺔ،
ﺍﻟﺨﻠﻴﺞ ﻟﻠﻄﺒﺎﻋﺔ ﻭﺍﻟﺘﻐﻠﻴﻒ ﺣ ّﻘـــﻖ ﻣﻌﺮﺿﺎ ﺍﻟﺨﻠﻴـــﺞ ﻟﻠﻄﺒﺎﻋـــﺔ ﻭﺍﻟﺘﻐﻠﻴﻒ ٢٠٠٩
ﺍﻟﻌﺎﻟﻤﻴـــﺔ ،ﻭﺫﻟﻚ ﻧﻈﺮﴽ ﺇﻟﻰ ﺇﻧﺨﻔﺎﺽ ﺗﻜﻠﻔﺔ ﻋﻤﻠﻴﺎﺕ
)ﺟﻠﻒ ﺑﺮﻧﺖ ﻭﺟﻠﻒ ﺑﺎﻙ( ،ﺍﻟﺤﺪﺛﺎﻥ ﺍﻟﻤﺘﺨﺼﺼﺎﻥ
ﺍﻟﻄﺒﺎﻋـــﺔ ﻭﺍﻟﺘﻐﻠﻴﻒ ﻓﻲ ﺍﻟﻤﻨﻄﻘـــﺔ ﻭﺍﻟﺘﻲ ﺗﻌﺪ ﺣﻮﺍﻟﻲ
ﻓـــﻲ ﺻﻨﺎﻋﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﻨﺸـــﺮ ﻭﺍﻟﺘﻐﻠﻴـــﻒ ،ﻧﺠﺎﺣﴼ
٢٠ﺇﻟـــﻰ ٣٠ﻓﻲ ﺍﻟﻤﺎﺋﺔ ﺃﻗﻞ ﻣﻤﺎ ﻓﻲ ﺍﻟﻐﺮﺏ ﺃﻭ ﺣﺘﻰ
ﻭﺗﺴـــﺘﻄﺮﺩ ﺑﻴﻠﻮ ﺣﺪﻳﺜﻬﺎ ﺑﺎﻟﻘـــﻮﻝ” :ﺗﻤﺘﻠﻚ ﻣﺎﻛﻴﻨﺎﺕ
ﻣﻠﺤﻮﻇﴼ ﺑﺎﻟﺮﻏﻢ ﻣﻦ ﺗﺪﺍﻋﻴـــﺎﺕ ﺍﻷﺯﻣﺔ ﺍﻹﻗﺘﺼﺎﺩﻳﺔ
ﺍﻟﻄﺒﺎﻋﺔ ﺑﺎﻟﻨﻔﺚ ﺍﻟﺤﺒﺮﻱ ﻓﻲ ﺍﻟﻮﻗﺖ ﺍﻟﺤﺎﻟﻲ ﺍﻟﻤﻘﺪﺭﺓ
ﺍﻟﻌﺎﻟﻤﻴﺔ .ﺣﻴﺚ ﺇﻓﺘﺘﺤﺖ ﻣﻌﺎﻟﻲ ﺍﻟﺸﻴﺨﺔ ﻟﺒﻨﻰ ﺑﻨﺖ
ﻭﻳﻌﻮﺩ ﺳـــﺒﺐ ﻧﻤـــﻮ ﻗﻄﺎﻋﺎﺕ ﻣﺜﻞ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﻨﺸـــﺮ
ﻋﻠﻰ ﻃﺒﺎﻋﺔ ﺃﻛﺜﺮ ﻣﻦ ٥٠٠ﻗﺪﻡ ﻓﻲ ﺍﻟﺪﻗﻴﻘﺔ ﺑﻌﺮﺽ
ﺧﺎﻟﺪ ﺍﻟﻘﺎﺳـــﻤﻲ ﻭﺯﻳﺮﺓ ﺍﻟﺘﺠـــﺎﺭﺓ ﺍﻟﺨﺎﺭﺟﻴﺔ ﻓﻌﺎﻟﻴﺎﺕ
ﻭﺍﻟﺘﻐﻠﻴـــﻒ ﻓـــﻲ ﺩﻭﻟـــﺔ ﺍﻹﻣـــﺎﺭﺍﺕ ﺇﻟـــﻰ ﻋـــﺪﺩ ﻣـــﻦ
ﻳﺼﻞ ﺍﻟﻰ ٢٠ﺇﻧﺸﴼ ،ﻣﺎ ﻳﺴﺎﻫﻢ ﻓﻲ ﺭﻓﻊ ﻧﺴﺒﺔ ﺍﻹﻧﺘﺎﺝ
ﺍﻟﺪﻭﺭﺓ ﺍﻟﺘﺎﺳـــﻌﺔ ﻣﻦ ﺍﻟﺤـــﺪﺙ ﺍﻟﺬﻱ ﻋﻘﺪ ﻟﻠﻔﺘﺮﺓ ﻣﻦ
ﺍﻻﺳـــﺒﺎﺏ ﻣﻨﻬـــﺎ ﻣـــﺎ ﺗﺘﻤﺘـــﻊ ﺑـــﻪ ﺍﻟﺪﻭﻟﺔ ﻣـــﻦ ﻣﻮﻗﻊ ﺟﻐﺮﺍﻓـــﻲ ﻭﺑﻨﻴﺔ ﺗﺤﺘﻴـــﺔ ﻋﺎﻟﻤﻴﺔ ﺍﻟﻤﺴـــﺘﻮﻯ ،ﻓﻀ ً ﻼ
ﻭﺍﻟﺘﻘﻠﻴﻞ ﻣﻦ ﺍﻟﻮﻗﺖ ﻭﺍﻟﺘﻜﻠﻔﺔ“. ﻭﻭﻓﻘـــﴼ ﻟﺒﻴﻠﻮ ،ﻳﺴـــﻌﻰ ﺍﻟﻌﺎﻣﻠﻮﻥ ﻓﻲ ﻗﻄـــﺎﻉ ﺍﻟﻄﺒﺎﻋﺔ
ﻭﺇﺳﺘﻘﻄﺐ ﺍﻟﻤﻌﺮﺿﺎﻥ ﺍﻟﻠﺬﺍﻥ ﻳﻮﺍﻛﺒﺎﻥ ﻧﻤﻮﴽ ﺗﺸﻬﺪﻩ
ﻋـــﻦ ﺍﺳـــﺘﺮﺍﺗﻴﺠﻴﺔ ﺍﻟﺪﻭﻟـــﺔ ﺍﻟﻤﺮﻧﺔ ﻓـــﻲ ﺍﻟﺘﻌﺎﻣﻞ ﻣﻊ
ﻓـــﻲ ﺍﻟﻮﻗـــﺖ ﺍﻟﺤﺎﻟـــﻲ ﺍﻟـــﻰ ﺗﺤﺴـــﻴﻦ ﺇﺩﺍﺭﺓ ﻋﻤﻠﻴﺎﺕ
ﺍﻟﻘﻄﺎﻋـــﺎﺕ ﺍﻹﻗﺘﺼﺎﺩﻳـــﺔ ﺍﻟﻤﺨﺘﻠﻔـــﺔ ﻓـــﻲ ﺍﻟﻤﻨﻄﻘﺔ
ﻣﺴـــﺘﺠﺪﺍﺕ ﺍﻟﻮﺿـــﻊ ﺍﻹﻗﺘﺼـــﺎﺩﻱ ،ﻭﺗﻮﻓﻴـــﺮ ﻛﺎﻓـــﺔ
ﺍﻟﺘﻮﺭﻳﺪ ﻟﺪﻳﻬﻢ ﻋﺒﺮ ﺇﻋﺘﻤـــﺎﺩ ﺍﻟﺘﻘﻨﻴﺎﺕ ﺍﻟﺤﺪﻳﺜﺔ ﺍﻟﺘﻲ
ﻭﻳﻤﺜـــﻼﻥ ﻣﻨﺼـــﺔ ﻣﺘﻜﺎﻣﻠـــﺔ ﺗﺘﻴـــﺢ ﻟﻠﻤﺴـــﺘﺜﻤﺮﻳﻦ
ﺍﻟﺨﺪﻣﺎﺕ ﻟﺘﺸـــﺠﻴﻊ ﺍﻟﻤﺸـــﺎﺭﻳﻊ ﺍﻟﺤﺮﺓ .ﻭﻳﻈﻬﺮ ﻫﺬﺍ
ﺗﺴﺎﻫﻢ ﻓﻲ ﺗﻘﻠﻴﻞ ﺍﻟﻜﻠﻔﺔ ﻭﺇﺧﺘﺼﺎﺭ ﺍﻟﻮﻗﺖ ،ﻣﻀﻴﻔﺔ
ﻭﺍﻟﻤﺼﻨّﻌﻴـــﻦ ﺍﻟﺘﻮﺍﺻـــﻞ ﻣﻊ ﺍﻷﺳـــﻮﺍﻕ ﺍﻟﺪﻳﻨﺎﻣﻴﻜﻴﺔ
ﺟﻠﻴـــﴼ ﻓـــﻲ ﺍﻟﻤﻨﻄﻘـــﺔ ﺍﻟﻌﺎﻟﻤﻴـــﺔ ﻟﻺﻧﺘـــﺎﺝ ﺍﻹﻋﻼﻣﻲ
ﺃﻥ ﺍﻻﻧﺘﻘـــﺎﻝ ﻟﺘﻘﻨﻴﺔ ﺍﻟﻄﺒﺎﻋﺔ ﻋﺒﺮ ﺷـــﺒﻜﺔ ﺍﻻﻧﺘﺮﻧﺖ
ﺑﻤﻨﻄﻘﺔ ﺍﻟﺸـــﺮﻕ ﺍﻷﻭﺳـــﻂ ،ﻣﺠﻤﻮﻋـــﺔ ﻣﺘﻤﻴﺰﺓ ﻣﻦ
ﺍﻟﺘـــﻲ ﻭﺻﻞ ﻋـــﺪﺩ ﺍﻟﺸـــﺮﻛﺎﺕ ﺍﻟﻤﺴـــﺠﻠﺔ ﻓﻴﻬﺎ ﺇﻟﻰ
ﺳـــﻴﺆﺩﻱ ﺍﻟـــﻰ ﺗﻮﻓﻴﺮ ﻣﺎ ﻳﻘـــﺪﺭ ﺑـ ٪١٤ﻣـــﻦ ﺍﻟﺘﻜﻠﻔﺔ
ﺍﻟﺸـــﺮﻛﺎﺕ ﺍﻟﻌﺎﻣﻠﺔ ﻓﻲ ﻗﻄﺎﻋـــﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﺘﻌﺒﺌﺔ
١٧٥ﺷـــﺮﻛﺔ ﻣﺘﺨﺼﺼﺔ ﻓﻲ ﺻﻨﺎﻋﺔ ﺍﻟﻨﺸﺮ ،ﻭ١٨٤ ﺷـــﺮﻛﺔ ﻣﺘﺨﺼﺼﺔ ﻓﻲ ﺍﻟﻔﻨﻮﻥ ﺍﻟﺘﺨﻄﻴﻄﻴﺔ ،ﻓﻀ ً ﻼ
ﺍﻹﻧﺘﺎﺟﻴﺔ .ﻭﺑﺬﻟﻚ ﺳـــﺘﻮﻓﺮ ﻫﺬﻩ ﺍﻟﻤﺎﻛﻴﻨﺎﺕ ﻟﻠﻌﻤﻴﻞ ﻣﻘﺪﺍﺭﺍُ ﻛﺒﻴﺮﴽ ﻣﻦ ﺍﻟﺪﻗﺔ ﻭﺍﻟﻮﻗﺖ.
ﻭﺷـــﺎﺭﻙ ﻓـــﻲ ﺍﻟﻌـــﺮﺱ ﺍﻟﻄﺒﺎﻋـــﻲ ﺃﻛﺜﺮ ﻣـــﻦ ٥١٥
ﻋﻦ ٢,٠٠٠ﺷـــﺮﻛﺔ ﻣﺨﺘﻠﻔـــﺔ ﺍﻟﺘﺨﺼﺺ ﺗﻌﻤﻞ ﻓﻲ
ﺷـــﺮﻛﺔ ﻭﻣﺆﺳﺴـــﺔ ﻣﺤﻠﻴﺔ ﺇﻗﻠﻴﻤﻴﺔ ﻭﻋﺎﻟﻤﻴﺔ ﺑﺰﻳﺎﺩﺓ
ﺍﻟﻤﻨﻄﻘﺔ ﺍﻟﻌﺎﻟﻤﻴﺔ ﻟﻺﻧﺘﺎﺝ ﺍﻹﻋﻼﻣﻲ.
ﻗﺪﺭﻫـــﺎ ٢٠ﻓـــﻲ ﺍﻟﻤﺎﺋﺔ ﻋـــﻦ ﺍﻟﺪﻭﺭﺓ ﺍﻟﺴـــﺎﺑﻘﺔ ،ﻭﺗﻌﺪ
ﻛﻤﺎ ﺗﺪﻋﻢ ﻣﺆﺳﺴﺔ ﺩﺑﻲ ﻟﺘﻨﻤﻴﺔ ﺍﻟﺼﺎﺩﺭﺍﺕ ﺍﻷﻧﺸﻄﺔ
ﻛﺸـــﻔﺖ ﺍﻟﻤﻨﻄﻘـــﺔ ﺍﻟﻌﺎﻟﻤﻴـــﺔ ﻟﻺﻧﺘـــﺎﺝ ﺍﻹﻋﻼﻣـــﻲ،
ﺍﻟﻤﻨﻄﻘـــﺔ ﺍﻟﻌﺎﻟﻤﻴـــﺔ ﻟﻺﻧﺘـــﺎﺝ ﺍﻹﻋﻼﻣﻲ ﻭﻣﺆﺳﺴـــﺔ
ﺍﻟﺼﻨﺎﻋﻴﺔ ﺍﻟﻬﺎﺩﻓﺔ ﺇﻟﻰ ﺍﻟﺘﺼﺪﻳﺮ ﻭﺍﻟﺘﻲ ﺗﺮﺗﺒﻂ ﺑﺸﻜﻞ
ﺍﻟﻤﻨﻄﻘـــﺔ ﺍﻟﺤـــﺮﺓ ﺍﻟﻮﺣﻴﺪﺓ ﻓـــﻲ ﺍﻟﻌﺎﻟـــﻢ ﺍﻟﻤﺨﺼﺼﺔ
ﺩﺑﻲ ﻟﺘﻨﻤﻴﺔ ﺍﻟﺼﺎﺩﺭﺍﺕ ﻭﻣﺠﻤﻮﻋﺔ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﻨﺸﺮ
ﻛﺒﻴﺮ ﻣﻊ ﻋﺪﺩ ﻣـــﻦ ﺍﻟﻘﻄﺎﻋﺎﺕ ﺍﻻﻗﺘﺼﺎﺩﻳﺔ ﺍﻷﺧﺮﻯ
ﻟﺸـــﺮﻛﺎﺕ ﺍﻟﻄﺒﺎﻋـــﺔ ﻭﺍﻟﻨﺸـــﺮ ﻭﺍﻟﺘﻐﻠﻴـــﻒ ﻭﻓﻨـــﻮﻥ
ﻣﻦ ﺃﺑﺮﺯ ﺍﻟﻤﺸـــﺎﺭﻛﻴﻦ ﻋﻠﻰ ﺍﻟﺼﻌﻴـــﺪ ﺍﻟﻤﺤﻠﻲ .ﻛﻤﺎ
ﺑﻤﺎ ﻓﻲ ﺫﻟﻚ ﻗﻄﺎﻋﻲ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﺘﻐﻠﻴﻒ.
ﺍﻟﺠﺮﺍﻓﻴـــﻚ ،ﻭﺍﻟﻌﻀـــﻮ ﻓـــﻲ ﺗﻴﻜـــﻮﻡ ﻟﻺﺳـــﺘﺜﻤﺎﺭﺍﺕ،
ﺗﻀﻤﻨـــﺖ ﻗﺎﺋﻤـــﺔ ﺍﻟﻌﺎﺭﺿﻴـــﻦ ﻋﻠـــﻰ ﻣﺠﻤﻮﻋﺔ ﻣﻦ
ﻣـــﻦ ﺟﻬﺘﻬﺎ ،ﺃﻭﺿﺤﺖ ﺑﺎﺭﺑـــﺮﺍ ﺑﻴﻠﻮ ﻣﺪﻳﺮﺓ ﻣﺠﻤﻮﻋﺔ
ﻋﻦ ﺃﻥ ﻣﺸـــﺎﺭﻛﺘﻬﺎ ﻓـــﻲ ﻣﻌﺮﺽ ﺍﻟﺨﻠﻴـــﺞ ﻟﻠﻄﺒﺎﻋﺔ
ﻛﺒـــﺮﻯ ﺍﻟﺸـــﺮﻛﺎﺕ ﺍﻟﻤﺼﻨﻌـــﺔ ﻭﺍﻟﻤـــﻮﺭﺩﺓ ﻟﺤﻠـــﻮﻝ
”ﺇﻧﻔﻮ ﺗﺮﻳﻨﺪﺯ“ ،ﺇﺣﺪﻯ ﺍﻟﺸﺮﻛﺎﺕ ﺍﻟﺮﺍﺋﺪﺓ ﻭﺍﻟﻤﺘﺨﺼﺼﺔ
ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﻨﺸـــﺮ ﻭﺍﻟﺘﻐﻠﻴﻒ ﻣﻦ ﻗﺒﻴـــﻞ ”ﻫﻴﺪﻟﺒﺮﺝ“،
ﻓﻲ ﺗﻮﻓﻴﺮ ﺑﻴﺎﻧـــﺎﺕ ﻭﺃﺑﺤﺎﺙ ﻋﻦ ﻗﻄﺎﻉ ﺍﻟﺼﻨﺎﻋﺔ ،ﺃﻥ
ﻭﺍﻟﺘﻐﻠﻴﻒ ٢٠٠٩ﻛﺎﻧﺖ ﻓ ّﻌﺎﻟﺔ.
ﻭﻗـــﺪ ﺃﻟﻘـــﻰ ﺳـــﻌﻴﺪ ﺍﻟﻔﻼﺳـــﻲ ،ﺍﻟﻤﺪﻳـــﺮ ﺍﻟﺘﻨﻔﻴـــﺬﻱ
ﻭﻣﺆﺳﺴـــﺔ ﻋﻠﻲ ﺍﻟﻬﺎﺷـــﻤﻲ ﻟﻠﺘﺠﺎﺭﺓ ،ﻭ“ﺯﻳﺮﻭﻛﺲ“،
ﻣﻌﺪﺍﺕ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴـــﺔ ﻭﺍﻟﺤﻠﻮﻝ ﺍﻟﺒﺮﻣﺠﻴﺔ ﺗﺰﻳﺪ
ﻟﻠﻤﻨﻄﻘـــﺔ ﺍﻟﻌﺎﻟﻤﻴـــﺔ ﻟﻺﻧﺘﺎﺝ ﺍﻹﻋﻼﻣـــﻲ ،ﻛﻠﻤﺔ ﺃﺛﻨﺎﺀ
ﻭ“ﻛﺎﻧـــﻮﻥ ﺍﻟﺸـــﺮﻕ ﺍﻷﻭﺳـــﻂ“ ،ﻭ“ﺃﺗﺶ ﺑﻲ ﺍﻟﺸـــﺮﻕ
ﺟﻮﺩﺓ ﻋﻤﻠﻴـــﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ،ﺍﻷﻣﺮ ﺍﻟـــﺬﻱ ﻳﺆﺛﺮ ﺍﻳﺠﺎﺑﻴﴼ
ﺍﻷﻭﺳـــﻂ“ ،ﻭ“ﺟﻔـــﻦ ﺟﺮﺍﻓﻴﻜـــﺲ“ ،ﻭ“ﺩﻳﻨﺎﻏـــﺮﺍﻑ“،
ﻓﻲ ﻛﻔﺎﺀﺓ ﺍﻷﻋﻤﺎﻝ ﺍﻟﺘﺠﺎﺭﻳﺔ ﻟﻠﻌﻤﻼﺀ.
ﺣﺪﺩ ﻓﻴﻬـــﺎ ﺍﻟﻤﺤ ّﺮﻛﺎﺕ ﺍﻹﻗﻠﻴﻤﻴﺔ ﺇﻓﺘﺘـــﺎﺡ ﺍﻟﻤﻌﺮﺽّ ، ﺍﻟﺘﻲ ﺳﺘﺴﺎﻫﻢ ﻓﻲ ﺍﻟﻤﺤﺎﻓﻈﺔ ﻋﻠﻰ ﺍﻟﻨﻤﻮ ﺍﻟﻤﺴﺘﺪﺍﻡ
٩ - ٦ﺇﺑﺮﻳﻞ ٢٠٠٩ﺑﻤﺮﻛﺰ ﻣﻌﺎﺭﺽ ﻣﻄﺎﺭ ﺩﺑﻲ.
ME Printer May 2009
ﻭﺍﻟﺘﻐﻠﻴﻒ ﻭﺍﻟﻨﺸﺮ ﻣﻦ ﻣﺨﺘﻠﻒ ﺃﻧﺤﺎﺀ ﺍﻟﻌﺎﻟﻢ.
ﺗﻜﻠﻔـــﺔ ﺍﻟﻮﺭﻗـــﺔ ﺍﻟﻮﺍﺣﺪﺓ ﺍﻟﻰ ٢ﺳـــﻨﺖ ﻭﺫﻟﻚ ﺑﺤﻠﻮﻝ
ﺍﻟﻤﻨﻄﻘﺔ ﺍﻟﻌﺎﻟﻤﻴﺔ ﻟﻺﻧﺘﺎﺝ ﺍﻹﻋﻼﻣﻲ
ﻭ“ﺟﺎﻧﺪﻳﻨﻮﻓﻴﺸـــﻨﺰ“ ،ﻭ“ﺟﻲ ﺃﺱ ﺃﺱ ﺇﻧﺘﺮﻧﺎﺷﻴﻮﻧﺎﻝ“
ﺗﻘـــﻮﻝ ﺑﻴﻠـــﻮ” :ﺗُﺴـــﻬﻢ ﺍﻟﺘﻘﻨﻴـــﺎﺕ ﺍﻟﺠﺪﻳـــﺪﺓ ﻭﻣـــﺎ
ﻓﻲ ﻫﺬﻩ ﺍﻟﻘﻄﺎﻋﺎﺕ.
ﻭﻣﺆﺳﺴـــﺔ ﺍﻟﺨﻠﻴـــﺞ ﺍﻟﺘﺠﺎﺭﻳـــﺔ )ﺟـــﻲ ﺳـــﻲ ﺟـــﻲ( ﻭ“ﺑﻮﺑﺴﺖ ﺟﺮﻭﺏ“ ﻭﻏﻴﺮﻫﺎ ﺍﻟﻤﺰﻳﺪ.
ﺗﺘﻀﻤﻨﻪ ﻣﻦ ﻣﺤ ّﺮﻛﺎﺕ ﺍﻟﻠﻮﻥ ﺫﺍﺕ ﺍﻟﺴـــﺮﻋﺔ ﺍﻟﻌﺎﻟﻴﺔ،
ﻭﺧﺼﺎﺋـــﺺ ﺍﻹﺗﺼـــﺎﻝ ﺑﺎﻻﻧﺘﺮﻧﺖ ﻓﻲ ﺯﻳـــﺎﺩﺓ ﺍﻟﻘﺪﺭﺓ
ﺍﻟﻤﺠﻤﻌـــﺎﺕ ﺍﻹﻋﻼﻣﻴـــﺔ ﻓـــﻲ ﺗﻴﻜـــﻮﻡ ُﻳﺬﻛـــﺮ ﺃﻥ ّ ﻟﻼﺳـــﺘﺜﻤﺎﺭﺍﺕ ﺗﺴـــﺘﻀﻴﻒ ﺃﻛﺜﺮ ﻣﻦ ٢٠٠٠ﺷـــﺮﻛﺔ
ﻭﺃﻗﻴﻢ ﻋﻠﻰ ﻫﺎﻣﺶ ﺍﻟﺤﺪﺙ ﻣﺆﺗﻤﺮ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ
ﺍﻻﻧﺘﺎﺟﻴﺔ ،ﻭﺗﺤﻘﻴﻖ ﻭﻓﻮﺭﺍﺕ ﻓﻲ ﺍﻟﺘﻜﺎﻟﻴﻒ“.
ﻭﻣﺌﺎﺕ ﺍﻹﻋﻼﻣﻴﻴﻦ ﺍﻟﻤﺴـــﺘﻘﻠﻴﻦ ،ﻣـــﻦ ﺑﻴﻨﻬﺎ ١٧٥
ﻟﻠﺘﺮﻗﻴﻢ ،ﺍﻟﺬﻱ ﺇﺳـــﺘﻀﺎﻑ ﻧﺨﺒﺔ ﻣـــﻦ ﺃﺑﺮﺯ ﺍﻟﻌﺎﻣﻠﻴﻦ ﻓﻲ ﻗﻄﺎﻉ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﺘﻐﻠﻴﻒ ﻭﺍﻟﺬﻳﻦ ّ ﺳـــﻠﻄﻮﺍ ﺍﻟﻀﻮﺀ
ﻭﺗﻀﻴـــﻒ” :ﻛﺎﻧـــﺖ ﺍﻟﺘﻜﻠﻔـــﺔ ﺍﻹﻧﺘﺎﺟﻴـــﺔ ﻟﻸﺟﻬـــﺰﺓ
ﺷﺮﻛﺔ ﺗﻨﺸـــﻂ ﻓﻲ ﻗﻄﺎﻉ ﺍﻟﻨﺸﺮ ،ﻭ ٨٤ﻓﻲ ﻣﺠﺎﻻﺕ
ﺍﻟﺮﻗﻤﻴـــﺔ ﻓﻲ ﺍﻟﻤﺎﺿـــﻲ ﻣﺮﺗﻔﻌﺔ ،ﻓﻘـــﺪ ﻛﺎﻧﺖ ﺗﻜﻠﻔﺔ
ﻓﻨـــﻮﻥ ﺍﻟﺠﺮﺍﻓﻴﻚ ،ﺗﻌﻤﻞ ﺣﺎﻟﻴﴼ ﺍﻧﻄﻼﻗﴼ ﻣﻦ ﺍﻟﻤﻨﻄﻘﺔ
ﻋﻠـــﻰ ﺍﻹﺗﺠﺎﻫـــﺎﺕ ﺍﻟﺤﺎﻟﻴـــﺔ ﻭﺍﻟﻤﺴـــﺘﻘﺒﻠﻴﺔ ﻟﻘﻄﺎﻉ
ﻃﺒﺎﻋـــﺔ ﻭﺭﻗﺔ ﻭﺍﺣـــﺪﺓ ﻗﺪﻳﻤـــﴼ ﺑﺎﺳـــﺘﺨﺪﺍﻡ ﻣﺎﻛﻴﻨﺎﺕ
ﺍﻟﻌﺎﻟﻤﻴﺔ ﻟﻺﻧﺘﺎﺝ ﺍﻹﻋﻼﻣﻲ.
ﺍﻟﺘﺮﻗﻴﻢ ﻓﻲ ﺍﻟﻤﻨﻄﻘﺔ.
ﺗﻘﺪﺭ ﺑـ ٢٥ ﺍﻟﻄﺒﺎﻋـــﺔ ﻣـــﻦ ”ﺯﻳﺮﻭﻛﺲ“ ﺃﻭ ”ﻛﺎﻧـــﻮﻥ“ ّ
ﻭﺗﺴـــﻌﻰ ﺍﻟﻤﻨﻄﻘـــﺔ ﺍﻟﻌﺎﻟﻤﻴـــﺔ ﻟﻺﻧﺘـــﺎﺝ ﺍﻹﻋﻼﻣـــﻲ
ﻭﻗـــﺪ ﺃﻛـــﺪ ﺳـــﻌﻴﺪ ﺍﻟﻔﻼﺳـــﻲ ،ﺍﻟﻤﺪﻳـــﺮ ﺍﻟﺘﻨﻔﻴـــﺬﻱ
ﺳـــﻨﺘﴼ ،ﻭﻣﻊ ﺍﻟﺘﻄﻮﺭ ﺍﻟﺤﺎﺻﻞ ﻋﻠﻰ ﺍﻷﺟﻬﺰﺓ ﺍﻟﺮﻗﻤﻴﺔ
ﺇﻟـــﻰ ﺗﻄﻮﻳﺮ ﺑﻴﺌـــﺔ ﺃﻋﻤﺎﻝ ﻣﺤﻔﺰﺓ ﻟﺸـــﺮﻛﺎﺕ ﺍﻹﻧﺘﺎﺝ
ﻟﻠﻤﻨﻄﻘﺔ ﺍﻟﻌﺎﻟﻤﻴﺔ ﻟﻺﻧﺘﺎﺝ ﺍﻹﻋﻼﻣﻲ ،ﺧﻼﻝ ﻛﻠﻤﺘﻪ
ﺇﻧﺨﻔﻀـــﺖ ﺗﻜﺎﻟﻴـــﻒ ﺍﻹﻧﺘـــﺎﺝ ﻭﺃﺻﺒﺤـــﺖ ﺗﻜﻠﻔـــﺔ
ﺍﻹﻋﻼﻣﻲ ﻣﻦ ﻣﺨﺘﻠﻒ ﺍﻟﻘﻄﺎﻋﺎﺕ ،ﻭﻣﻦ ﻛﺎﻓﺔ ﺃﻧﺤﺎﺀ
ﺍﻻﻓﺘﺘﺎﺣﻴـــﺔ ﻟﻠﻤﺆﺗﻤﺮ ،ﻋﻠﻰ ﺃﻧﻪ ﻭﺑﺎﻟﺮﻏﻢ ﻣﻦ ﺍﻟﺘﺒﺎﻃﺆ
ﺍﻟﻮﺭﻗﺔ ﺍﻟﻮﺍﺣﺪﺓ ﺗﻘﺪﺭ ﺑـ ١٠ﺳـــﻨﺘﺎﺕ .ﺃﻣﺎ ﻣﻊ ﺍﻷﺟﻬﺰﺓ ﺍﻟﺘـــﻲ ﻃﺮﺣﺖ ﺣﺪﻳﺜـــُﺎ ﻣﺜﻞ ”ﺃﺗﺶ ﺑـــﻲ ﺇﻧﺪﻳﻐﻮ“ ﻓﻘﺪ
ﺍﻟﻌﺎﻟﻢ ،ﺑﻤﺎ ﻳﻀﻤﻦ ﻟﻬﺬﻩ ﺍﻟﺸﺮﻛﺎﺕ ﺇﻣﻜﺎﻧﻴﺎﺕ ﻭﺍﺳﻌﺔ ﻟﻠﺘﻮﺍﺻـــﻞ ﻭﺍﻟﺘﻌـــﺎﻭﻥ .ﻭﺗﻬـــﺪﻑ ﺍﻟﻤﻨﻄﻘـــﺔ ﺑﺸـــﻜﻞ
ﺍﻟﺸـــﺮﻕ ﺍﻷﻭﺳـــﻂ ﺗﺸـــﻬﺪ ﻧﻤـــﻮﴽ ﺇﻗﺘﺼﺎﺩﻳـــﴼ ﻣﻄﺮﺩﴽ،
ﺍﻧﺨﻔﻀـــﺖ ﺍﻟﺘﻜﻠﻔـــﺔ ﻟﺘﺼـــﻞ ﺍﻟﻰ ٥ﺳـــﻨﺘﺎﺕ .ﻭﻣﻊ
ﺃﺳﺎﺳـــﻲ ﺇﻟـــﻰ ﺗﻠﺒﻴـــﺔ ﺍﺣﺘﻴﺎﺟـــﺎﺕ ﺷـــﺮﻛﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ
ﻭﺗﺴـــﺘﻘﻄﺐ ﺍﻟﻌﺪﻳﺪ ﻣﻦ ﺍﻻﺳـــﺘﺜﻤﺎﺭﺍﺕ ﻭﺍﻟﺸﺮﺍﻛﺎﺕ
ﺗﻘﻨﻴﺔ ﺍﻟﺤﺒﺮ ﺍﻟﻨﻔﺎﺙ ﺍﻟﺠﺪﻳﺪﺓ ﻣﻦ ﺍﻟﻤﺘﻮﻗﻊ ﺃﻥ ﺗﺼﻞ
ﻭﺍﻟﻨﺸـــﺮ ﻭﺍﻟﺘﻐﻠﻴﻒ ﻭﻓﻨﻮﻥ ﺍﻟﺠﺮﺍﻓﻴﻚ .ﻭﺳﺘﻮﻓﺮ ﺑﻴﺌﺔ
ﺍﻻﻗﺘﺼﺎﺩﻱ ﺍﻟﺬﻱ ﻳﺸـــﻬﺪﻩ ﺍﻟﻌﺎﻟـــﻢ ،ﻻﺗﺰﺍﻝ ﻣﻨﻄﻘﺔ
ﺳﻴﺮﻓﻊ ﺑﻌﻀﻜﻢ ﺣﺎﺟﺒﻴﻪ ﻣﻨﺪﻫﺸﴼ ﻋﻨﺪﻣﺎ ﺃﻗﻮﻡ ﺑﺬﻛﺮ
ﻧﺠـــﺢ ﺍﻟﻤﻌﺮﺽ ﺑﺠـــﺬﺏ ﺇﻫﺘﻤﺎﻡ ﻋﺎﻟﻤـــﻲ ﺃﻛﺒﺮ ،ﺑﻴﺪ
ﻣﺼﻄﻠﺢ ”ﻧﻈﺎﻡ ﺍﻟﺘﺨﺰﻳﻦ ﺍﻟﺪﺍﺋﺮﻱ ﺍﻟﺸـــﺎﻗﻮﻟﻲ“ ،ﻇﻨﴼ
ﺃﻥ ﻣﻌـــﺮﺽ ﺍﻟﺨﻠﻴـــﺞ ﻟﻠﻄﺒﺎﻋـــﺔ ٢٠٠٩ﻛﺎﻥ ﻣﺨﺘﻠﻔﴼ
ﻣﻨﻜـــﻢ ﺃﻥ ﺭﻭﺩ ﻗـــﺪ ﺃﺻﺎﺑـــﻪ ﺿﺮﺑﴼ ﻣـــﻦ ﺍﻟﺠﻨﻮﻥ ،ﺇﻻ
ﻧﻮﻋﴼ ﻣﺎ .ﻓﺎﻟﻄﺮﻳﻘﺔ ﺍﻟﺘﻲ ﺗﻢ ﺑﻬﺎ ﺗﻨﻈﻴﻢ ﺍﻟﻤﻌﺮﺽ ﻗﺪ
ﻋﻠﻲ. ﺃﻧﻨـــﻲ ﺃﺩﻋﻮﻛﻢ ﻟﻌﺪﻡ ﺍﻟﺘﺴـــ ّﺮﻉ ﻓـــﻲ ﺣﻜﻤﻜﻢ ّ
ﺗﻜﻮﻥ ﺇﺣﺪﻯ ﺍﻷﺳـــﺒﺎﺏ ﺍﻟﻤﺆﺩﻳﺔ ﺍﻟﻰ ﺇﺳﺘﻨﺘﺎﺝ ﻛﻬﺬﺍ،
ﻓﻬﻴﺪﻟﺒﺮﺝ ﻫـــﻲ ﻭﺍﺣﺪﺓ ﻣﻦ ﺍﻟﺸـــﺮﻛﺎﺕ ﺍﻟﻌﺪﻳﺪﺓ ﻓﻲ
ﻭﻗﺪ ﻛﺎﻥ ﺍﻷﻣﺮ ﺟﻠﻴﴼ ﻋﻨﺪﻣﺎ ﻗﺮﺭﺕ ﺷﺮﻛﺔ ”ﻓﻴﺮﺯ ﺁﻧﺪ
ﺍﻟﻌﺎﻟـــﻢ ﺍﻟﺘﻲ ﺗﺘﺨﺼﺺ ﻓﻲ ﻣﺠﺎﻝ ﺗﺼﻨﻴﻊ ﻣﺎﻛﻴﻨﺎﺕ
ﺃﻛﺰﻳﺒﻴﺸـــﻨﺰ“ ﺑﺄﻥ ﻻ ﺗﺘﺮﻙ ﺷﻴﺌﴼ ﻟﻤﺤﺾ ﺍﻟﺼﺪﻓﺔ.
ﺍﻟﻄﺒﺎﻋـــﺔ ﻭﺍﻟﺘـــﻲ ﺗﺴـــﺘﺨﺪﻡ ﻧﻈﺎﻣﴼ ﻛﻬـــﺬﺍ ﻓﻲ ﺣﻔﻆ
ﺛﻤﺔ ﻋﺮﻑ ﺳـــﺎﺋﺪ ﻓﻲ ﺍﻟﺜﻘﺎﻓـــﺔ ﺍﻟﻌﺮﺑﻴﺔ ﻳﻔﻴﺪ ﺑﺄﻥ ﻛﻞ
ﺍﻷﺩﻭﺍﺕ ﺍﻹﺣﺘﻴﺎﻃﻴـــﺔ ﺍﻟﺨﺎﺻـــﺔ ﺑﻤﺎﻛﻴﻨﺎﺗﻬـــﺎ .ﻳﻌـــﺪ
ﻣﺴـــﺎﻓﺮ ﻫﻮ ﺿﻴﻒ ﻳﺴـــﺘﺤﻖ ﺍﻟﻀﻴﺎﻓﺔ ،ﻭﺃﻋﺘﻘﺪ ﺑﺄﻧﻚ
ﻫـــﺬﺍ ﺍﻟﻨﻈﺎﻡ ﺃﻓﻀﻞ ﺧﻴﺎﺭ ﻟﺨـــﺰﻥ ﺍﻷﺩﻭﺍﺕ ﺍﻟﺼﻐﻴﺮﺓ
ﻟـــﻦ ﺗﺠﺪ ﻫﺬﺍ ﺍﻟـــﺪﻑﺀ ﻭﺍﻷﻟﻔﺔ ﻓـــﻲ ﺃﻱ ﻣﻜﺎﻥ ﺁﺧﺮ
ﻭﺍﻟﻤﺘﻮﺳـــﻄﺔ ﺍﻟﺤﺠـــﻢ ،ﻭﻫﻮ ﻳﺘﺄﻟﻒ ﻣـــﻦ ﺣﺰﺍﻡ ﻏﻴﺮ
ﻓﻲ ﺍﻟﻌﺎﻟﻢ .ﻟﻘﺪ ﻣﻨﺤﺘﻨﻲ ﺍﻟﻜﺘﺎﺑﺔ ﻓﻲ ﺻﻔﺤﺎﺕ ME
ﻣﻨﺘﻬﻲ ﺃﻭ ﺳﻼﺳـــﻞ ﺑﺪﺍﺧﻠﻬﺎ ﺃﺩﺭﺍﺝ ﺗﺴﺘﺨﺪﻡ ﻟﺨﺰﻥ ﺍﻟﻘﻄﻊ .ﻭﻣﻦ ﺍﻟﻮﺍﺿﺢ ﺃﻥ ﻛﻞ ﺩﺭﺝ ﻣﻦ ﻫﺬﻩ ﺍﻷﺩﺭﺍﺝ
ﺼﻌﺐ ﺗﺜﻤﻴﻨﻬﺎ، Printerﻣﻜﺎﻧـــﺔ ﻓﻲ ﻗﻠﻮﺏ ﻗﺮﺍﺋﻬﺎ ُﻳ ُ
ﻻﺳـــﻴﻤﺎ ﻋﻨﺪﻣﺎ ﺃﻛﻮﻥ ﺟﺎﻟﺴـــﴼ ﻓﻲ ﻣﻜﺘﺒـــﻲ ﺍﻟﺼﻐﻴﺮ
ﻣﻨﻔﺼـــﻞ ﻋﻦ ﺍﻵﺧﺮ ،ﻓﻌﻨﺪ ﺇﺿﺎﻓﺔ ﻗﻄﻌﺔ ﻣﺎ ﺇﻟﻰ ﻫﺬﺍ
ﺑﺈﻧﺠﻠﺘـــﺮﺍ ﻭﺯﺧـــﺎﺕ ﺍﻟﻤﻄﺮ ﺍﻟﺒﺎﺭﺩ ﺗﻀﺮﺏ ﺍﻟﺸـــﺒﺎﺑﻴﻚ
ﻫﺒـــﺔ ﻣﻮﺳـــﻰ ﻭﺩﻳﻨﻴـــﺲ ﺩﺍﻧﻴـــﺎﻝ ﻭﺭﺋﻴـــﺲ ﺍﻟﺘﺤﺮﻳﺮ
ﺍﻟﺪﺭﺝ ﺳـــﻴﻘﻮﻡ ﺍﻟﺤﺎﺳـــﻮﺏ ﺑﺘﺤﺪﻳﺪ ﺍﻟﻤـــﻜﺎﻥ ﺍﻟﺬﻱ
ﺑﺸـــﺪﺓ .ﻓﺎﻟﺪﻑﺀ ﻭﺟﻔـــﺎﻑ ﺍﻟﺮﻣـــﺎﻝ ﺍﻟﺼﺤﺮﺍﻭﻳﺔ ﻓﻲ
ﺇﺳـــﻜﻨﺪﺭ ﺟﻬﺎﻧﺒﺎﻧـــﻲ ،ﺑﺎﻹﺿﺎﻓﺔ ﺍﻟﻰ ﻓﺮﻳـــﻖ ﺍﻹﻧﺘﺎﺝ
ُﻭﺿﻌـــﺖ ﻓﻴﻪ ﻫﺬﻩ ﺍﻟﻘﻄﻌﺔ ،ﻭﺑﻤﺠ ّﺮﺩ ﺇﺩﺧﺎﻝ ﺍﻟﺒﻴﺎﻧﺎﺕ
ﺍﻹﻣـــﺎﺭﺍﺕ ﺗﺒـــﺪﻭ ﺑﻌﻴـــﺪﺓ ﺟﺪﴽ ﻋـــﻦ ﺍﻟﻮﺍﻗـــﻊ ،ﻏﻴﺮ ﺃﻥ
ﺍﻟـــﺬﻱ ﻳﺒﺬﻝ ﻛﻞ ﻣﺎ ﺑﻮﺳـــﻌﻪ ﻟﻜﻲ ﺗﺤﺎﻓـــﻆ ﺍﻟﻤﺠﻠﺔ
ﺯﻳﺎﺭﺍﺗـــﻲ ﺍﻟﻤﺘﻌـــﺪﺩﺓ ﺍﻟـــﻰ ﺩﺑﻲ ﺗﺨﺰﻥ ﻓـــﻲ ﻣﺨﻴﻠﺘﻲ
ﺣﺘﻰ ﺗﻘﻒ ﻋﻨﺪ ﺍﻟﻤﻜﺎﻥ ﺍﻟﺬﻱ ﺧﺰّﻧﺖ ﻓﻴﻪ ﺍﻟﻘﻄﻌﺔ.
ﺫﻛﺮﻳـــﺎﺕ ﺑﻨﻔـــﺲ ﺍﻟﻄﺮﻳﻘـــﺔ ﺍﻟﺘـــﻲ ﻳﻌﻤﻞ ﺑﻬـــﺎ ﻧﻈﺎﻡ
ﻭﻛﺎﻥ ﻧﺎﺋـــﻞ ﺯﻛـــﻲ ،ﻣﺪﻳـــﺮ ﺍﻹﻧﺘﺎﺝ ﻓﻲ ﺷـــﺮﻛﺔ ﻓﻬﺪ
ﺣﺴـــﻨﴼ ،ﺃﻛﺎﺩ ﺃﺳـــﻤﻌﻜﻢ ﺍﻵﻥ ﻭﺃﻧﺘـــﻢ ﺗﺴـــﺄﻟﻮﻥ ﻋـــﻦ
ﺍﻟﺘﺨﺰﻳـــﻦ ﺍﻟﺸـــﺎﻗﻮﻟﻲ .ﺇﺫ ﻳﻤﻜـــﻦ ﺗﺤﺪﻳـــﺪ ﻣﻜﺎﻧﻬـــﺎ
ﺍﻟﻤـــﺮﺯﻭﻕ ﺑﺎﻟﻜﻮﻳـــﺖ ،ﺃﺣـــﺪ ﺍﻷﺷـــﺨﺎﺹ ﺍﻟﺬﻳـــﻦ
ﺍﻟﻤﻐـــﺰﻯ ﻣـــﻦ ﻫـــﺬﺍ ﺍﻟﺤﺪﻳـــﺚ .ﺣﺴـــﻨﴼ ،ﻟﻘـــﺪ ﺗﺮﻙ
ﻭﺳﺤﺒﻬﺎ ﺑﺴﺮﻋﺔ ﻭﻳﺴﺮ.
ﺃﺳﺘﻮﻗﻔﻮﻧﻲ ﻟﻴﺴـــﺄﻟﻮﺍ ﻋﻦ ﺭﺃﻳﻲ ﺑﺎﻟﻤﻨﺎﺥ ﺍﻹﻗﺘﺼﺎﺩﻱ
ﻣﻌﺮﺽ ﺍﻟﺨﻠﻴﺞ ﻟﻠﻄﺒﺎﻋﺔ ﻓﻲ ﻧﻔﺴـــﻲ ﺃﺛﺮﴽ ﺑﺎﻟﻐﴼ .ﻟﻘﺪ
ﺇﻥ ﺍﻟﺬﻛﺮﻳـــﺎﺕ ﺍﻷﻭﻟـــﻰ ﻋـــﻦ ﻣﻌـــﺮﺽ ﺟﻠـــﻒ ﺑﺮﻧﺖ
ﺍﻟﺤﺎﻟﻲ ﻭﺍﻟﻤﺴـــﺘﻘﺒﻠﻲ ،ﻓﻤﺎ ﻟﺒﺜـــﺖ ﺃﻥ ﻃﻤﺄﻧﺘﻪ ﺑﺄﻧﻨﻲ
ﺯﺭﺕ ﺍﻟﻌﺪﻳﺪ ﻣﻦ ﺍﻟﻤﻌﺎﺭﺽ ﺍﻟﺘﺠﺎﺭﻳﺔ ﻓﻲ ﺍﻟﺴـــﻨﻮﺍﺕ
ﺳـــﺘﺰﻭﻝ ﺣﺘﻤﴼ ،ﺇﻻ ﺃﻥ ﺗﺨﺰﻳﻨﻬﺎ ﻓﻲ ﺍﻟﺪﻣﺎﻍ ﺳﻴﻜﻮﻥ
ﻟﺴـــﺖ ﺑﺤﻜﻴـــﻢ ﻭﺃﻧﻪ ﻳﻤﻜﻨﻨـــﻲ ﻓﻘﻂ ﺃﻥ ﺃﺳﺘﺸـــﻬﺪ ُ ّ ﻭﻟﻌـــﻞ ﺍﻟﺸـــﺊ ﺍﻟﻮﺣﻴـــﺪ ﺍﻟﺬﻱ ﺑﺎﻟﺘﺠـــﺎﺭﺏ ﺍﻟﺴـــﺎﺑﻘﺔ.
ﺍﻟﺨﺎﺻﺔ ﺑﺎﻟﻘﻄﻌﺔ ﺍﻟﻤﻄﻠﻮﺑﺔ ،ﺳﺘﺪﻭﺭ ﻫﺬﻩ ﺍﻟﺴﻼﺳﻞ
ﺭﻭﺩ ﻫﺎﻳﺰ ﺍﶈﺮﺭ ﺍﻟﺘﻘﻨﻲ
ﺇﻻ ﺃﻧﻨـــﻲ ﻛﻠﻤﺎ ﺫﻫﺒﺖ ﺍﻟﻰ ﻣﻌﺮﺽ ﻣـــﺎ ﻳﻜﺎﺩ ﻳﻜﻮﻥ
ﺃﺭﺑﻌﻴـــﻦ ﻋﺎﻣﴼ ،ﻫﻮ ﺃﻥ ﺃﻓﻀﻞ ﺷـــﺊ ﻳﻤﻜﻦ ﻟﻠﻤﺮﺀ ﻣﻦ
ﻫـــﺬﻩ ﺍﻟﻤﻌﺎﺭﺽ ﺍﻟﻔـــﻮﺍﺭﻕ ﺍﻟﺘﻲ ﺗﺘﻤﻴﺰ ﺑﻬـــﺎ ﺍﻟﻤﺪﻳﻨﺔ
ﺇﺳـــﺘﻼﻡ ﻧﺴﺨﻬﻢ ﻣﻊ ﻗﺪﻭﻡ ﺷـــﻬﺮ ﺟﺪﻳﺪ .ﻭﻳﻌﻜﺲ
ﺃﻥ ﻳﻔﻌﻠـــﻪ ﻫـــﻮ ﺃﻥ ﻳﺪﻳﺮ ﻋﻤﻠﻪ ﻛﻤﺎ ﻟـــﻮ ﺃﻥ ﺍﻷﻭﺿﺎﻉ
ﺍﻟﻤﺴـــﺘﻀﻴﻔﺔ ﻟﻠﺤﺪﺙ ،ﻓﻜﻠﻤﺎ ﻛﺎﻧﺖ ﺍﻟﻤﺪﻳﻨﺔ ﻛﺒﻴﺮﺓ
ﺃﻣـــﺮﴽ ﻛﻬـــﺬﺍ ﺍﻟﻌﻤﻞ ﺍﻟﺪﺅﻭﺏ ﺍﻟﺬﻱ ﻳﻘـــﻮﻡ ﺑﻪ ﻛﻞ ﻣﻦ
ﺍﻹﻗﺘﺼﺎﺩﻳﺔ ﻛﺎﻧﺖ ﻓﻲ ﺃﻓﻀﻞ ﺣﺎﻻﺗﻬﺎ.
ﻣﺨﺘﻠﻔـــﴼ ﻛﻠﻴـــﴼ ﻋﻦ ﺍﻟﻤﻌـــﺎﺭﺽ ﺍﻷﺧـــﺮﻯ .ﻭﺗﻌﻜﺲ
ME Printer May 2009
ﺍﻟﺴـــﺎﺑﻘﺔ ﻭﺑﻮﺍﻗﻊ ٤ – ٣ﻣﻌﺎﺭﺽ ﻓـــﻲ ﺍﻟﻌﺎﻡ ﺍﻟﻮﺍﺣﺪ،
ﺁﻣﻨﴼ .ﻭﻟﻌﻞ ﺃﺟﻤﻞ ﺍﻟﺬﻛﺮﻳﺎﺕ ﺍﻟﺘﻲ ﺳﻨﻘﻮﻡ ﺑﺘﺨﺰﻳﻨﻬﺎ ﻫـــﻲ ﻋﻦ ﻗـــﺮﺍﺀ ﻣﺠﻠـــﺔ ME Printerﺍﻟﺬﻳﻦ ﻋ ّﺒﺮﻭﺍ ﻋﻦ ﻣـــﺪﻯ ﺇﻋﺠﺎﺑﻬﻢ ﺑﺎﻟﻤﺠﻠـــﺔ ّ ﻭﺗﻄﻠﻌﻬﻢ ﻗﺪﻣﴼ ﺍﻟﻰ
ّ ﺗﻌﻠﻤﺘﻪ ﻣﻦ ﻋﻤﻠﻲ ﻓـــﻲ ﺻﻨﺎﻋﺔ ﺍﻟﻄﺒﺎﻋﺔ ﻷﻛﺜﺮ ﻣﻦ
ﻣﻌﺮﺽ ﺍﻟﺨﻠﻴﺞ ﻟﻠﻄﺒﺎﻋﺔ ﻭﺍﻟﺘﻐﻠﻴﻒ
ﻣﻌﺮﺿﺎ ﺍﻟﺨﻠﻴﺞ ﻟﻠﻄﺒﺎﻋﺔ ﻭﺍﻟﺘﻐﻠﻴﻒ :٢٠٠٩ﻧﺠﺎﺡ ﻣﺎ ﺑﻌﺪﻩ ﻧﺠﺎﺡ
ME MEPrinter Printer May May 2009
ﺷـــﻬﺪ ﺍﻟﺤﺪﺙ ﺣﻀـﻮﺭﴽ ﺟﻴــــﺪﴽ ﻭﺇﺑﺮﺍﻡ ﺍﻟﻌﺪﻳﺪ ﻣﻦ ﺍﻟﺼﻔﻘـﺎﺕ ﺍﻟﻤﻬﻤـﺔ
ﺇﻳﻄﺎﻟﻴﺎ :ﻣﻴﻼﻧﻮ ﺗﺴﺘﻀﻴﻒ ﺛﻼﺙ ﻣﻌﺎﺭﺽ ﻣﺸﺘﺮﻛﺔ ﻋﻦ ﻓﻨﻮﻥ ﺍﻟﺠﺮﺍﻓﻴﻚ ﺍﻟﻤﻌﺎﺭﺽ ﺍﻟﺜﻼﺙ ﻫﻲ ”ﺟﺮﺍﻑ ﺇﻳﻄﺎﻟﻴﺎ“ ﻭ“ﺁﻳﺒﺎﻙ-ﺇﻳﻤﺎ“ ﻭ“ﻛﻮﻧﻔﺮﻓﻠﻜﺲ“ ﺇﺳـــﺘﻀﺎﻓﺖ ﻣﺪﻳﻨﺔ ﻣﻴﻼﻧـــﻮ ،ﻭﻫﻲ ﺛﺎﻧـــﻲ ﺃﻛﺒﺮ ﻣﺪﻥ ﺇﻳﻄﺎﻟﻴـــﺎ ﺑﻌـــﺪ ﺍﻟﻌﺎﺻﻤـــﺔ ﺭﻭﻣـــﺎ ﻭﺗﻘـــﻊ ﻓـــﻲ ﺷـــﻤﺎﻟﻲ ﺍﻟﺒـــﻼﺩ ،ﺛـــﻼﺙ ﻣﻌـــﺎﺭﺽ ﻣﺘﺨﺼﺼﺔ ﻓـــﻲ ﺗﻘﻨﻴﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﺘﻌﺒﺌﺔ ﻭﺍﻟﺘﻐﻠﻴـــﻒ ،ﻭﻫﻲ ”ﺟﺮﺍﻑ ﺇﻳﻄﺎﻟﻴﺎ“ ﻭ“ﺁﻳﺒﺎﻙ-ﺇﻳﻤـــﺎ“ ﻭ“ﻛﻮﻧﻔﺮﻓﻠﻜـــﺲ“ ﻟﻠﻔﺘـــﺮﺓ ﻣـــﻦ ٢٨ – ٢٤ﻣـــﺎﺭﺱ .،٢٠٠٩ﻭﻗـــﺪ ﺃﻃﻠﻘـــﺖ ﺍﻟﺸـــﺮﻛﺔ ﺍﻟﻤﻨﻈﻤﺔ ﻋﻠﻰ ﺍﻟﻤﻌﺎﺭﺽ ﺍﻟﺜﻼﺙ ﺗﺴـــﻤﻴﺔ ”ﺍﻟﺤﺪﺙ ﺍﻟﻜﻮﻧـــﻲ“ ﻧﻈﺮﴽ ﻟﻜﻮﻧﻬﺎ ﺟﻤﻌـــﺖ ﺛﻼﺛﺔ ﻣﻌﺎﺭﺽ ﻓﻲ ﻓﻌﺎﻟﻴﺔ ﻭﺍﺣﺪﺓ. ﻭﺑﺎﻟﺮﻏـــﻢ ﻣﻦ ﺗﺪﺍﻋﻴـــﺎﺕ ﺍﻷﺯﻣـــﺔ ﺍﻟﻤﺎﻟﻴـــﺔ ﺍﻟﻌﺎﻟﻤﻴﺔ، ﻗﺎﻣـــﺖ ﺃﻛﺜﺮ ﻣﻦ ٢,١٠٠ﺷـــﺮﻛﺔ ﺑﻌـــﺮﺽ ﻣﻨﺘﺠﺎﺗﻬﺎ ﻋﻠﻰ ﻣﺴـــﺎﺣﺔ ﻣﻦ ﺍﻟﻤﻌﺮﺽ ﺑﻠﻐﺖ ﻗﺮﺍﺑﺔ ﺍﻟـ ٩٠,٠٠٠ ﻣﺘـــﺮ ﻣﺮﺑﻌﴼ .ﻭﻭﻓﻘﴼ ﻟﻠﻤﻨﻈﻤﻴـــﻦ ،ﻭﺻﻞ ﺇﺟﻤﺎﻟﻲ ﺯﻭﺍﺭ ﺍﻟﻤﻌـــﺎﺭﺽ ﺍﻟﺜﻼﺙ ﺍﻟﻰ ١٢٥,٠٠٠ﺯﺍﺋﺮ ﺗﺠﺎﺭﻱ ،ﺟﺎﺀ ﺳـــﺠﻞ ﻣﻌﺮﺽ ﺃﻏﻠﺒﻬـــﻢ ﻣﻦ ﺧـــﺎﺭﺝ ﺇﻳﻄﺎﻟﻴـــﺎ ،ﻭﻗﺪ ّ ”ﺁﻳﺒﺎﻙ-ﺇﻳﻤـــﺎ“ ٪٢٥ﻣـــﻦ ﺍﻟـــﺰﻭﺍﺭ ﺍﻟﻌﺎﻟﻤﻴﻴـــﻦ ﻣـــﻦ ﻣﺠﻤـــﻮﻉ ٥٤,٠٠٠ﺯﺍﺋـــﺮ ،ﻓـــﻲ ﺣﻴـــﻦ ﺑﻠﻐـــﺖ ﺣﺼﺔ ﺍﻟﻤﻌﺮﺿـــﺎﻥ ﺍﻵﺧﺮﺍﻥ ﻣﻦ ﺍﻟﺰﻭﺍﺭ ﺍﻟﻌﺎﻟﻤﻴﻴﻦ ٪١١ﻣﻦ ﻣﺠﻤﻮﻉ ٣٨,٠٠٠ﺯﺍﺋﺮ ﻟـ ”ﺟﺮﺍﻑ ﺇﻳﻄﺎﻟﻴﺎ“ ﻭ ٪٢٠ﻣﻦ ﻣﺠﻤﻮﻉ ٣٣,٠٠٠ﺯﺍﺋﺮ ﻟـ“ﻛﻮﻧﻔﺮﻓﻠﻜﺲ“. ﻭﺣﻀﺮ ﺣﻔﻞ ﺍﻹﻓﺘﺘﺎﺡ ﻛﻞ ﻣﻦ ﺃﺩﻭﻟﻔﻮ ﺃﻭﺭﺳﻮ ﻭﻛﻴﻞ
ﻭﺯﺍﺭﺓ ﺍﻟﺘﻨﻤﻴـــﺔ ﺍﻹﻗﺘﺼﺎﺩﻳﺔ ،ﺟﻴـــﺪﻭﺍ ﻛﻮﺭﺑﻼ ﺍﻟﺮﺋﻴﺲ
ﺫﻟـــﻚ ،ﺇﺫﺍ ﻧﻈﺮﻧـــﺎ ﺍﻟﻰ ﺍﻟﺴـــﻮﻕ ﺍﻟﻤﺤﻠﻲ ﺳـــﻨﺠﺪ ﺑﺄﻥ
ﺍﻟﺘﻨﻔﻴﺬﻱ ﻟﻤﻌﺮﺿﻲ ”ﺁﻳﺒﺎﻙ-ﺇﻳﻤﺎ“ ﻭ“ﻛﻮﻧﻔﺮﻓﻠﻜﺲ“
ﻧﺴـــﺒﺔ ﺍﻹﺳـــﺘﻬﻼﻙ ﻟﺪﻳﻨﺎ ﻟﻢ ﺗﺘﻐﻴﺮ ﺍﻟﺒﺘـــﺔ ،ﻟﺬﺍ ﻓﺎﻥ
ﻭﻛﻠﻮﺩﻳـــﻮ ﺁﺭﺗﻮﺳـــﻲ ﺍﻟﺮﺋﻴـــﺲ ﺍﻟﺘﻨﻔﻴـــﺬﻱ ﻟــــ ”ﻓﻴﻴﺮﺍ
ﺍﻟﺴﻮﻕ ﺍﻹﻳﻄﺎﻟﻲ ﺑﺨﻴﺮ ﻭﺛﻤﺔ ﺍﻟﻌﺪﻳﺪ ﻣﻦ ﻓﺮﺹ ﺍﻟﻨﻤﻮ
ﺍﻟﻤﺘﺎﺣـــﺔ ﻟﻠﻤﻨﺸـــﺂﺍﺕ ﺍﻟﺼﻨﺎﻋﻴﺔ ﺍﻟﻤﺼـــﺪ ّﺭﺓ ﻭﺧﺎﺻﺔ
ﻭﺃﺷـــﺎﺩ ﺃﻭﺭﺳﻮ ﺑﻤﺴـــﺘﻮﻯ ﺗﻨﻈﻴﻢ ﺍﻟﻤﻌﺎﺭﺽ ﺍﻟﺜﻼﺙ،
ﺗﻠـــﻚ ﺍﻟﺘﻲ ﺷـــﺎﺭﻛﺖ ﻓﻲ ﻫـــﺬﻩ ﺍﻟﻤﻌـــﺎﺭﺽ .ﻭﻳﺘﻮﻗﻊ
ﻋﻨﺪﻣـــﺎ ﻗـــﺎﻝ” :ﺇﻧﻬـــﺎ ﺑﺤـــﻖ ﻣﻌـــﺎﺭﺽ ﻣـــﻦ ﺍﻟﻄﺮﺍﺯ
ﺃﻥ ﺗﺼﺒـــﺢ ﻣﻨﺎﻃﻖ ﻛﺎﻷﺑﻴﺾ ﺍﻟﻤﺘﻮﺳـــﻂ ،ﻭﺍﻟﺒﻠﻘﺎﻥ،
ﺍﻟﻌﺎﻟﻤـــﻲ“ .ﻭﺃﺿـــﺎﻑ” :ﻳﻤﺜـــﻞ ﺍﻟﻤﻨـــﺎﺥ ﺍﻹﻗﺘﺼﺎﺩﻱ
ﻭﺍﻟﺸـــﺮﻕ ﺍﻷﻭﺳـــﻂ ،ﻭﺍﻟﺒﺮﺍﺯﻳﻞ ﻭﺃﻭﻗﻴﺎﻧﻮﺳﻴﺔ ،ﺃﺳﻮﺍﻗﴼ
ﺗﺤﺪﻳـــﴼ ﻟﻨﺎ ،ﻭﻳﺘﻮﻗـــﻊ ﺃﻥ ﺗﻨﺨﻔﺾ ﻧﺴـــﺒﺔ ﺍﻟﻤﺒﻴﻌﺎﺕ
ﻣﺜﺎﻟﻴﺔ ﻟﺘﺼﺪﻳـــﺮ ﺍﻟﻤﻨﺘﺠﺎﺕ ﺍﻹﻳﻄﺎﻟﻴﺔ ،ﻭﺳﻴﺴـــﺘﻔﻴﺪ
ﺍﻟﻌﺎﻟﻤﻴـــﺔ ﺑﻮﺍﻗـــﻊ ٪٩ﻓﻲ ﻋـــﺎﻡ .٢٠٠٩ﻭﺑﺎﻟﺮﻏﻢ ﻣﻦ
ﺇﻗﺘﺼﺎﺩﻧﺎ ﺍﻟﻤﺤﻠﻲ ﻣﻦ ﺩﻋﻢ ﺣﻜﻮﻣﺘﻨﺎ ﻟﻪ“.
ME Printer May 2009
»ﻛــﻮﺩﺍﻙ« ﺗﺤﺘﻔــﻲ ﺑﺘﺮﻛﻴـﺐ ﺃﻭﻝ ﻣﺎﻛﻴﻨـﺔ ﻟﻠﻄﺒـﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ ”ﻧﻴﻜﺴﺒﺮﺱ“ ﻓﻲ ﻣﺼﺮ ّ ﻧﻈﻤﺖ ﺍﻟﺸﺮﻛﺔ ﻧﺪﻭﺓ ﺑﻤﻨﺎﺳﺒﺔ ﺗﻨﺼﻴﺐ ﺍﻟﻤﺎﻛﻴﻨﺔ ﻟﺪﻯ ﻣﻄﺎﺑﻊ ﻛﻮﻧﻜﻮﺭﺩ ﻓـﻲ ﺍﻟﻘﺎﻫﺮﺓ ﺃﺳـــﺘﻬﻠﺖ ﺍﻟﻨـــﺪﻭﺓ ،ﺍﻟﺘـــﻲ ﺃﻗﻴﻤـــﺖ ﻓـــﻲ ٢٣ﻣﺎﺭﺱ ٢٠٠٩ﻭﺷـــﻬﺪﺕ ﺣﻀﻮﺭ ﺃﻛﺜﺮ ﻣﻦ ١٥٠ﻣﻦ ﻣﻤﺜﻠﻲ ﺻﻨﺎﻋﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﻤﺼﺮﻳﺔ ﻣﻦ ﺍﻟﻘﻄﺎﻋﻴﻦ ﺍﻟﺨﺎﺹ ﻭﺍﻟﻌـــﺎﻡ ،ﺑﻜﻠﻤـــﺔ ﻟﻤﺎﺟﺪ ﻧﺨﻠـــﺔ ﻣﺪﻳـــﺮ ﺍﻟﻌﻤﻠﻴﺎﺕ ﻓﻲ ﺭﺣﺐ ﻓﻴﻬـــﺎ ﺑﺎﻟﺤﺎﺿﺮﻳـــﻦ .ﺗﻼﻩ ﺷـــﺮﻛﺔ ﺳـــﻴﺪﻫﻢّ ، ﺷـــﺮﻳﻒ ﺳـــﻴﺪﻫﻢ ﺭﺋﻴـــﺲ ﻣﺠﻠـــﺲ ﺇﺩﺍﺭﺓ ﺷـــﺮﻛﺔ ﻗـــﺪﻡ ﻧﺒﺬﺓ ﻣﺨﺘﺼﺮﺓ ﻋﻦ ﺍﻟﺸـــﺮﻛﺔ ﺳـــﻴﺪﻫﻢ ،ﺍﻟﺬﻱ ّ ﻭﺍﻷﻧﺸﻄﺔ ﺍﻟﺘﻲ ﺗﻘﻮﻡ ﺑﻬﺎ. ﻗﺪﻡ ﻣﺤﺴـــﻦ ﻧﺼﺮﻱ ﺭﺋﻴـــﺲ ﻣﺠﻠﺲ ﺇﺩﺍﺭﺓ ﺑﻌﺪﻫـــﺎ ّ ﻣﻄﺎﺑﻊ ﻛﻮﻧﻜﻮﺭﺩ ،ﺷﺮﺣﴼ ﻣﻮﺟﺰﴽ ﻋﻦ ﻣﻄﺒﻌﺘﻪ ،ﻣﺸﻴﺮﴽ ﺍﻟﻰ ﺍﻷﺳـــﺒﺎﺏ ﺍﻟﺘﻲ ﺩﻓﻌﺖ ﺑﺸـــﺮﻛﺘﻪ ﻹﻗﺘﻨﺎﺀ ﻣﺎﻛﻴﻨﺔ ﻧﻴﻜﺴـــﺒﺮﺱ ﻣﻦ ﻛﻮﺩﺍﻙ ،ﻣﻊ ﺗﻮﺿﻴـــﺢ ﺃﻫﻤﻴﺔ ﻫﺬﻩ ّ ﻧﻈﻤﺖ ﺷـــﺮﻛﺔ ﺳـــﻴﺪﻫﻢ ﻭﺷـــﺮﻛﺎﻩ ،ﺍﻟﻮﻛﻴﻞ ﺍﻟﻤﻌﺘﻤﺪ ﻟﻤﻨﺘﺠﺎﺕ ﻛﻮﺩﺍﻙ ﺍﻟﻄﺒﺎﻋﻴﺔ ﻓﻲ ﻣﺼﺮ ،ﻧﺪﻭﺓ ﺑﻤﻨﺎﺳﺒﺔ ﺑﻴﻊ ﻭﺗﺮﻛﻴﺐ ﻭﺗﺸـــﻐﻴﻞ ﺃﻭﻝ ﻣﺎﻛﻴﻨﺔ ﺭﻗﻤﻴﺔ ﻣﻦ ﻃﺮﺍﺯ ﻧﻴﻜﺴـــﺒﺮﺱ ﻓﻲ ﻣﺼﺮ ،ﻭﺍﻟﺘـــﻲ ﺗﻢ ﺗﻨﺼﻴﺒﻬﺎ ﻓﻲ ﻣﻘﺮ ﻣﻄﺎﺑﻊ ﻛﻮﻧﻜﻮﺭﺩ ،ﺇﺣﺪﻯ ﺍﻟﻤﻄﺎﺑﻊ ﺍﻟﺮﺍﺋﺪﺓ ﻭﺍﻟﺘﻲ ﺗﺘﺨﺬ ﻣﻦ ﺍﻟﻌﺎﺻﻤﺔ ﺍﻟﻤﺼﺮﻳﺔ ﺍﻟﻘﺎﻫﺮﺓ ﻣﻘﺮﴽ ﻟﻬﺎ.
ﺍﻟﻤﺎﻛﻴﻨﺔ ﺩﺍﺧﻞ ﻣﻨﻈﻮﻣﺔ ﺍﻟﻤﻄﺎﺑﻊ ﻭﺗﻘﺪﻳﻢ ﺷﺮﺡ ﻋﻦ ﺃﻫﻢ ﺍﻟﻤﻤﻴﺰﺍﺕ ﻭﺍﻹﻣﻜﺎﻧﺎﺕ ﺍﻟﺘﻲ ﺗﺘﻴﺤﻬﺎ. ﺗﺤﺪﺙ ﺳـــﻠﻔﺎﺗﻮﺭ ﻣﺎﺳـــﺎﺭﻭ ﻣﺪﻳﺮ ﺗﻄﻮﻳﺮ ﻣـــﻦ ﺟﻬﺘﻪّ ، ﺍﻟﻤﺸـــﺮﻭﻋﺎﺕ ﻭﺍﻷﻋﻤﺎﻝ ﻣﻦ ﺷﺮﻛﺔ ﻛﻮﺩﺍﻙ ﺑﺈﻳﻄﺎﻟﻴﺎ ﻋـــﻦ ﻣﻔﻬﻮﻡ ﺍﻟﺸـــﺮﻛﺔ ﻋﻦ ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﺤﺪﻳﺜﺔ ﻭﺃﻫﻢ
ﻋـــﻦ ﺷـــﺮﻛﺔ ﻛـــﻮﺩﺍﻙ ﺍﻟﻌﺎﻟﻤﻴـــﺔ ﻭﺃﻫـــﻢ ﻣﻨﺘﺠﺎﺗﻬـــﺎ ﻣﻦ ﻓﺌـــﺔ ﻣﺎﻛﻴﻨـــﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴـــﺔ ،ﻣﺆﻛﺪﴽ ﻋﻠﻰ ﻓـــﺮﺹ ﺍﻟﻨﺠﺎﺡ ﻭﺍﻷﻋﻤﺎﻝ ﺍﻟﻤﻮﺟﻮﺩﺓ ﺩﺍﺧﻞ ﻣﻨﻈﻮﻣﺔ ﺍﻹﺗﺼـــﺎﻻﺕ ﻭﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﺮﻗﻤﻴـــﺔ ﺍﻟﺤﺪﻳﺜـــﺔ .ﺗـــﻼﻩ ﺍﻟﺪﻛﺘـــﻮﺭ ﺟﻮﺭﺝ ﻧﻮﺑـــﺎﺭ ﺳـــﻴﻤﻮﻧﻴﺎﻥ ،ﺃﺳـــﺘﺎﺫ ﺗﻘﻨﻴﺎﺕ ﺍﻟﻮﺳـــﺎﺋﻂ ﺍﻟﻄﺒﺎﻋﻴـــﺔ ﺑﺠﺎﻣﻌﺔ ﺣﻠـــﻮﺍﻥ ،ﺍﻟﺬﻱ ﺗﺤﺪﺙ ﻋـــﻦ ﺗﻌﺮﻳﻔـــﺎﺕ ﻭﻣﻤﻴـــﺰﺍﺕ ﻭﺧﺼﺎﺋـــﺺ ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﺮﻗﻤﻴـــﺔ ،ﻣـــﻊ ﺗﻮﺿﻴﺢ ﺃﻫـــﻢ ﺗﻘﻨﻴﺎﺗﻬـــﺎ ﻭﺗﻄﺒﻴﻘﺎﺗﻬﺎ، ﻛﻤﺎ ﺷـــﺮﺡ ﺃﻫﻤﻴﺔ ﺇﺿﺎﻓﺔ ﺍﻟﻘﻴﻤـــﺔ ﻟﻠﻤﻄﺒﻮﻋﺎﺕ ﻋﻦ ﻃﺮﻳـــﻖ ﺍﻟﻄﺒﺎﻋﺔ ﻋﻨﺪ ﺍﻟﻄﻠـــﺐ ﻭﺍﻟﺤﺎﺟﺔ ،ﻭﺑﻤﺤﺘﻮﻯ ﻭﻣﻌﻠﻮﻣﺎﺕ ﻣﺘﻐﻴﺮﺓ ﻭﻣﺸﺨﺼﺔ. ﺇﺧﺘﺘـــﻢ ﺍﻟﻠﻘﺎﺀ ﺑﺄﺳـــﺌﻠﺔ ﻭﺇﺳﺘﻔﺴـــﺎﺭﺍﺕ ﻣـــﻦ ﺍﻟﺤﻀﻮﺭ ﺃﺟﺎﺏ ﻋﻠﻴﻬﺎ ﺍﻟﻤﺘﺤﺪﺛﻮﻥ ،ﺗﻼﻩ ﺣﻔﻞ ﻋﺸـــﺎﺀ ﻭﺳـــﻂ ﺃﺟﻮﺍﺀ ﻭﺩﻳﺔ ﻣﺼﺤﻮﺑﺔ ﺑﻤﻨﺎﻗﺸـــﺎﺕ ﻋﻦ ﺍﻟﻌﻼﻗﺔ ﺑﻴﻦ ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﺮﻗﻤﻴـــﺔ ﻭﻃﺒﺎﻋـــﺔ ﺍﻟﻠﻴﺜﻮ ﺃﻭﻓﺴـــﺖ ،ﻭﻋﻦ ﻣﺴﺘﻘﺒﻞ ﺻﻨﺎﻋﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ﻓﻲ ﻣﺼﺮ ﻭﺍﻟﻤﻨﻄﻘﺔ.
ﻗﺪﻡ ﻧﺒـــﺬﺓ ﻣﺨﺘﺼﺮﺓ ﻣﺘﻄﻠﺒﺎﺗﻬـــﺎ ﻭﺧﺼﺎﺋﺼﻬـــﺎ ،ﻛﻤﺎ ّ
ﻣﺼﺮ” :ﺗﻜﻨـﻮ ﺑﺮﻧـﺖ ﺍﻟﺜﺎﻟﺚ“ ّ ﻳﺴﻠـﻂ ﺍﻟﻀـﻮﺀ ﻋﻠـﻰ ﺍﻟﻘﺪﺭﺍﺕ ﺍﻟﺘﺼﺪﻳﺮﻳﺔ ﻟﻠﺸﺮﻛﺎﺕ ﺍﻟﻤﺼﺮﻳﺔ ﺇﻗﺎﻣـﺔ ﺍﻟﻤﻌﺮﺽ ﺍﻟﻤﺘﺨﺼﺺ ﺑﺼﻨﺎﻋـﺎﺕ ﺍﻟﻄﺒـﺎﻋـﺔ ﻭﺍﻟﺘﻐﻠﻴـﻒ ﻟﻠﻔﺘـﺮﺓ ﻣﻦ ٢٨ – ٢٤ﻣـﺎﻳـﻮ ٢٠٠٩ ّ ﺗﻨﻈـــﻢ ﺍﻟﺠﻤﻌﻴـــﺔ ﺍﻟﺘﻌﺎﻭﻧﻴـــﺔ ﺍﻹﻧﺘﺎﺟﻴـــﺔ ﻟﺼﻨﺎﻋـــﺎﺕ
ﺍﻟﻤﺼﺮﻳﺔ ،ﻭﻣﻮﺭﺩﻱ ﺁﻻﺕ ﻭﺗﻘﻨﻴﺎﺕ ﺍﻹﻋﺪﺍﺩ ﻟﻠﻄﺒﺎﻋﺔ،
ﺃﻳﻀﴼ ﻋﻠﻰ ﻣﻮﺍﺩ ﺍﻟﺘﻐﻠﻴﻒ ﺍﻟﻤﺼﻨﻮﻋﺔ ﻭﺍﻟﻤﻄﺒﻮﻋﺔ ﻓﻲ
ﺍﻟﻄﺒﺎﻋﺔ ﻭﻣﺴـــﺘﻠﺰﻣﺎﺗﻬﺎ )ﺗـــﺎﺝ( ،ﺑﺎﻟﺘﻌﺎﻭﻥ ﻣﻊ ﺟﻤﻌﻴﺔ
ﻭﻣﻮﺭﺩﻱ ﻣﻮﺍﺩ ﻭﻣﻌﺪﺍﺕ ﻣـــﺎ ﺑﻌﺪ ﺍﻟﻄﺒﺎﻋﺔ ،ﻭﻣﺼﻨﻌﻲ
ﻣﺼـــﺮ ﺑﻐﺮﺽ ﺗﺮﻭﻳـــﺞ ﺗﺼﺪﻳﺮﻫﺎ ﺇﻟـــﻰ ﺟﻤﻴﻊ ﺃﻧﺤﺎﺀ
ﺗﻨﻤﻴـــﺔ ﺻﻨﺎﻋﺎﺕ ﺍﻟﻄﺒﺎﻋـــﺔ )ﺑﻴﺪﺍ( ،ﻓﻌﺎﻟﻴـــﺎﺕ ﺍﻟﺪﻭﺭﺓ
ﻭﻣﻮﺭﺩﻱ ﺍﻟﻮﺭﻕ ﻭﺍﻷﺣﺒﺎﺭ ﻭﺃﻟﻮﺍﺡ ﺍﻟﻄﺒﺎﻋﺔ ،ﺑﺎﻹﺿﺎﻓﺔ
ﺍﻟﻌﺎﻟﻢ ،ﻭﺗﻮﻋﻴﺔ ﺍﻟﻌﻤﻼﺀ ﺍﻟﺪﻭﻟﻴﻴﻦ ﺑﺼﻨﺎﻋﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ
ﺍﻟﺜﺎﻟﺜﺔ ﻣﻦ ﻣﻌﺮﺽ ﺗﻜﻨﻮﺑﺮﻧﺖ ،ﻭﺫﻟﻚ ﻟﻠﻔﺘﺮﺓ ﻣﻦ ٢٤
ﺍﻟـــﻰ ﻣﺼﻨﻌـــﻲ ﻭﻣﻮﺭﺩﻱ ﻣـــﻮﺍﺩ ﺍﻟﺘﻐﻠﻴـــﻒ ،ﻭﻣﺼﻨﻌﻲ
ﻭﺍﻟﺘﻐﻠﻴﻒ ﺍﻟﻤﺼﺮﻳﺔ ،ﺑﺎﻹﺿﺎﻓﺔ ﺍﻟﻰ ﺗﺤﻘﻴﻖ ﺃﻛﺒﺮ ﻗﺪﺭ
– ٢٨ﻣﺎﻳﻮ ﺑﻤﺮﻛﺰ ﺍﻟﻘﺎﻫﺮﺓ ﺍﻟﺪﻭﻟﻲ ﻟﻠﻤﺆﺗﻤﺮﺍﺕ.
ﻭﻣﻮﺭﺩﻱ ﺍﻟﻤﺎﻛﻴﻨﺎﺕ ﻭﻗﻄﻊ ﺍﻟﻐﻴﺎﺭ ﻭﻣﻮﺯﻋﻲ ﻭﻣﻤﺜﻠﻲ
ﻣﻦ ﺍﻟﺼﻔﻘﺎﺕ ﻭﻋﻘـــﻮﺩ ﺍﻟﺒﻴﻊ ﺑﻴﻦ ﺍﻟﻤﻄﺎﺑﻊ ﺍﻟﻤﺼﺮﻳﺔ
ﻭﺃﺷـــﺎﺭ ﺍﻟﻤﻨﻈﻤﻮﻥ ﺍﻟﻰ ﺃﻥ ﺃﻛﺜـــﺮ ﻣﻦ ﻣﺎﺋﺘﻲ ﻋﺎﺭﺽ
ﺍﻟﺸﺮﻛﺎﺕ ﺍﻟﻌﺎﻟﻤﻴﺔ ﻟﺘﻮﺭﻳﺪ ﺍﻟﻤﻌﺪﺍﺕ.
ﻭﺍﻟﻤﻮﺭﺩﻳـــﻦ ﻋﻠﻰ ﺍﻟﻤﺴـــﺘﻮﻳﻴﻦ ﺍﻟﻤﺤﻠـــﻲ ﻭﺍﻟﻌﺎﻟﻤﻲ
ﺃﻛﺪﻭﺍ ﻣﺸـــﺎﺭﻛﺘﻬﻢ ﻓﻲ ﻣﺤﻠﻲ ﻭﺇﻗﻠﻴﻤﻲ ﻭﻋﺎﻟﻤﻲ ﻗﺪ ّ
ﻭﻳﻬﺪﻑ ﻣﻌﺮﺽ ﺗﻜﻨﻮﺑﺮﻧـــﺖ ﺍﻟﻰ ﺗﻌﺮﻳﻒ ﺍﻟﻄﺒﺎﻋﻴﻦ
ﻭﺇﺗﺎﺣـــﺔ ﺍﻟﻔﺮﺻـــﺔ ﻟﺘﺮﻭﻳـــﺞ ﺍﻟﻤﺎﻛﻴﻨـــﺎﺕ ﻭﺍﻟﺘﻘﻨﻴـــﺎﺕ
ﺍﻟﻤﻌﺮﺽ ،ﻣﺘﻮﻗﻌﻴﻦ ﺃﻥ ﻳﺘﺠﺎﻭﺯ ﻋﺪﺩ ﺍﻟﺰﻭﺍﺭ ﺍﻟﻘﺎﺩﻣﻴﻦ
ﻭﺍﻟﻤﺼﻨﻌﻴﻦ ﺍﻟﻤﺼﺮﻳﻴﻦ ﺑﺄﺣـــﺪﺙ ﺍﻟﺘﻄﻮﺭﺍﺕ ﺍﻟﺘﻘﻨﻴﺔ
ﺍﻟﻤﻄﺮﻭﺣﺔ ﺣﺪﻳﺜﴼ ﻣﻦ ﺧﻼﻝ ﻭﺭﺵ ﻋﻤﻞ ﺗﻌﻘﺪ ﻟﻬﺬﺍ
ﻣﻦ ﻣﺼﺮ ﻭﺍﻟـــﺪﻭﻝ ﺍﻷﻓﺮﻳﻘﻴﺔ ﻭﺍﻟﻌﺮﺑﻴـــﺔ ﻭﺍﻷﻭﺭﻭﺑﻴﺔ
ﺍﻟﺘـــﻲ ﺗﺸـــﻬﺪﻫﺎ ﺻﻨﺎﻋـــﺎﺕ ﺍﻟﻄﺒﺎﻋـــﺔ ﻭﺍﻟﺘﻐﻠﻴـــﻒ،
ﻭﺗﺘﻀﻤـــﻦ ﻗﺎﺋﻤـــﺔ ﺍﻟﻌﺎﺭﺿﻴـــﻦ ﺷـــﺮﻛﺎﺕ ﺍﻟﻄﺒﺎﻋـــﺔ
ﺑﺎﻹﺿﺎﻓـــﺔ ﺍﻟـــﻰ ﺗﻘﺪﻳـــﻢ ﺍﻟﻤﻄﺎﺑﻊ ﺍﻟﻤﺼﺮﻳـــﺔ ﻟﻌﻤﻼﺀ ﺟﺪﺩ ﻓﻲ ﻣﺼـــﺮ ﻭﺑﺎﻗﻲ ﺃﻧﺤﺎﺀ ﺍﻟﻌﺎﻟﻢّ . ﻭﻳﺮﻛﺰ ﺍﻟﺤﺪﺙ
ME Printer May 2009
ﻭﺃﻣﺮﻳﻜﺎ ﺍﻟـ ٥٠,٠٠٠ﺷﺨﺼﴼ.
ﻟﻠﺤﺼـﻮﻝ ﻋﻠﻰ ﺍﻟﻨﺴﺨﺔ ﺍﻹﻟﻜﺘﺮﻭﻧﻴﺔ ﺃﺩﺧﻞ ﺇﻟﻰ ﻣﻮﻗﻌﻨﺎ
ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ» :ﻫﻴﻠﻴﻮﺯﻳﺪ ﺃﻭﺳـﻲ« ﻭ»ﺟﻔﻦ ﺟﺮﺍﻓﻴﻜﺲ« ﺗﺪﺧﻼﻥ ﻓـﻲ ﺷﺮﺍﻛﺔ ﺇﺳﺘﺮﺍﺗﻴﺠﻴـﺔ ﺗﻘﻮﻡ »ﺟﻔﻦ ﺟﺮﺍﻓﻴﻜﺲ« ﺑﻤﻮﺟﺐ ﻫﺬﻩ ﺍﻹﺗﻔﺎﻗﻴﺔ ﺑﺎﻟﺘﺮﻭﻳﺞ ﻷﻧﻈﻤﺔ ﺍﻟﻤﻠﻔﺎﺕ ﺍﻟﺮﻗﻤﻴﺔ ﻋﻼﻣﺔ ”ﺃﻭﺳـــﻲ“ ﻓﻲ ﻣﻨﻄﻘﺔ ﺍﻟﺨﻠﻴﺞ ﺃﻋﻠﻨﺖ ﺷـــﺮﻛﺔ ﺟﻔـــﻦ ﺟﺮﺍﻓﻴﻜﺲ ﻋﻦ ﺇﺑﺮﺍﻡ ﺷـــﺮﺍﻛﺔ ﺇﺳـــﺘﺮﺍﺗﻴﺠﻴﺔ ﻣﻊ »ﻫﻴﻠﻴﻮﺯﻳﺪ ﺃﻭﺳـــﻲ« ،ﺫﺭﺍﻉ ﺷـــﺮﻛﺔ ”ﺃﻭﺳﻲ ﺗﻜﻨﻮﻟﻮﺟﻴﺰ“ ﻓﻲ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ .ﻭﺑﻤﻮﺟﺐ ﻫـــﺬﻩ ﺍﻹﺗﻔﺎﻗﻴﺔ ،ﺳـــﺘﻘﻮﻡ »ﺟﻔـــﻦ ﺟﺮﺍﻓﻴﻜﺲ« ﻋﺒﺮ
ﻣﻦ ﺍﻟﻴﺴﺎﺭ ﺍﻟﻰ ﺍﻟﻴﻤﻴﻦ:
ﻭﻋﻤـــﺎﻥ ﻭﺍﻟﺒﺤﺮﻳﻦ ﻓﺮﻭﻋﻬـــﺎ ﻓﻲ ﻛﻞ ﻣـــﻦ ﺍﻹﻣﺎﺭﺍﺕ ُ
ﺃﻟﻜﺴﻨﺪﺭ ﻧﺠﻢ )ﻣﺪﻳﺮ ﻓﺮﻉ ﺩﺑﻲ
ﻭﻗﻄﺮ ،ﺑﺒﻴﻊ ﺃﻧﻈﻤﺔ ﺍﻟﻤﻠﻔﺎﺕ ﺍﻟﺮﻗﻤﻴﺔ ﻋﻼﻣﺔ ”ﺃﻭﺳﻲ“،
ﻭﺍﻹﻣﺎﺭﺍﺕ ﺍﻟﺸﻤﺎﻟﻴﺔ ﻓﻲ ﺟﻔﻦ
ﻭﺳـــﻴﺘﻮﻟﻰ ﻛﺎﺩﺭ ﻣﺘﺨﺼـــﺺ ﻓـــﻲ ﺍﻟﺸـــﺮﻛﺔ ﺗﻘـــﻮﻡ
ﺟﺮﺍﻓﻴﻜﺲ( ،ﻧﺠﻴﺐ ﻋﻮﺍﺩ )ﻧﺎﺋﺐ ﻣﺪﻳﺮ ﻋﺎﻡ ﺍﻟﻤﺒﻴﻌﺎﺕ ﻓﻲ ﺟﻔﻦ
»ﻫﻴﻠﻴﻮﺯﻳﺪ ﺃﻭﺳﻲ« ﺑﺘﺪﺭﻳﺒﻪ ،ﺗﻨﻔﻴﺬ ﻣﻬﺎﻡ ﺍﻟﺼﻴﺎﻧﺔ.
ﺟﺮﺍﻓﻴﻜﺲ( ،ﻓﻴﻠﻴﺐ ﺣﺴﻨﻲ
ّ ﻭﻋﻠﻖ ﺭﺍﻛﻴﺶ ﺳﻮﻣﺎﻥ ،ﻣﺪﻳﺮ ﺍﻟﻤﺒﻴﻌﺎﺕ ﻭﺍﻟﺘﺴﻮﻳﻖ ﻓﻲ
)ﻣﺪﻳﺮ ﻋﺎﻡ ﻫﻴﻠﻴﻮﺯﻳﺪ ﺃﻭﺳﻲ
ﺷﺮﻛﺔ ﻫﻴﻠﻴﻮﺯﻳﺪ ﺃﻭﺳﻲ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ ،ﻋﻠﻰ ﺍﻟﺸﺮﺍﻛﺔ ﺍﻟﺠﺪﻳـــﺪﺓ ﻗﺎﺋ ً ﻼ” :ﻧﺤﻦ ﻣﺘﻔﺎﺋﻠﻮﻥ ﺟـــﺪﴽ ﻣﻦ ﺍﻟﺘﺤﺎﻟﻒ
ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ( ،ﻭﺭﺍﻛﻴﺶ ﺳﻮﻣﺎﻥ )ﻣﺪﻳﺮ ﺍﻟﻤﺒﻴﻌﺎﺕ
ﺍﻹﺳـــﺘﺮﺍﺗﻴﺠﻲ ﺍﻟـــﺬﻱ ﻳﺠﻤﻌﻨـــﺎ ﺑﺠﻔـــﻦ ﺟﺮﺍﻓﻴﻜﺲ،
ﻭﺍﻟﺘﺴﻮﻳﻖ ﻓﻲ ﻫﻴﻠﻴﻮﺯﻳﺪ ﺃﻭﺳﻲ
ﻓﻬﻢ ﺃﻓﻀﻞ ﺷـــﺮﻳﻚ ﻟﻨﺎ ﺑﺴﺒﺐ ﺍﻟﺨﺒﺮﺓ ﻭﺍﻟﻤﻜﺎﻧﺔ ﺍﻟﺘﻲ ﻳﺘﻤﺘﻌﻮﻥ ﺑﻬﺎ ﻓﻲ ﺳﻮﻕ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻹﺣﺘﺮﺍﻓﻲ“. ﻣـــﻦ ﺟﻬﺘـــﻪ ،ﻗـــﺎﻝ ﻧﺠﻴـــﺐ ﻋـــﻮﺍﺩ ،ﻧﺎﺋﺐ ﻣﺪﻳـــﺮ ﻋﺎﻡ ”ﺳﺘﻜﻤﻞ ﺍﻟﻤﺒﻴﻌﺎﺕ ﻓﻲ ﺷـــﺮﻛﺔ ﺟﻔﻦ ﺟﺮﺍﻓﻴﻜﺲ: ّ ﺣﻠـــﻮﻝ ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﺮﻗﻤﻴﺔ ﻣـــﻦ ﺃﻭﺳـــﻲ ،ﺍﻟﻤﻨﺘﺠﺎﺕ ّ ﻭﺳـــﺘﻤﻜﻨﻨﺎ ﻣﻦ ﺗﻘﺪﻳﻢ ﺣﻠﻮﻝ ﺍﻟﺘﻲ ﻧﻘـــﻮﻡ ﺑﺘﻤﺜﻴﻠﻬﺎ،
ﻣﺘﻜﺎﻣﻠـــﺔ ﺍﻟﻰ ﻋﻤﻼﺋﻨﺎ .ﺗُﻌﺮﻑ ﺃﻭﺳـــﻲ ﺑﻄﺮﺡ ﺣﻠﻮﻝ
ﻣﻌﺮﺿﻲ ﺍﻟﺨﻠﻴـــﺞ ﻟﻠﻄﺒﺎﻋﺔ ﻭﺍﻟﺘﻐﻠﻴﻒ ،٢٠٠٩ﻋﻨﺪﻣﺎ
ﻣﺒﺘﻜـــﺮﺓ ﻭﺗﻌـــﺪ ﻣﺎﻛﻴﻨﺎﺗﻬـــﺎ ﻣـــﻦ ﺃﻛﺜـــﺮ ﺍﻟﻤﻨﺘﺠـــﺎﺕ
ﻗﺎﻣـــﺖ ﺟﻔـــﻦ ﺟﺮﺍﻓﻴﻜـــﺲ ﻓـــﻲ ﺟﻨﺎﺣﻬـــﺎ ﺑﻌـــﺮﺽ
ﺍﻟﻤﻮﺛﻮﻗـــﺔ ﻭﺍﻟﺘﻲ ﺗﺘﻴﺢ ﻟﻠﻌﻤﻼﺀ ﻛﻔﺎﺀﺓ ﻭﻗﺪﺭﺓ ﺇﻧﺘﺎﺟﻴﺔ
ﻣﺎﻛﻴﻨﺘـــﻲ ) (VarioPrint 6250ﻭ)CPS 900
ﻻ ﻣﺜﻴﻞ ﻟﻬﺎ“.
ﻭﻗـــﺪ ﻇﻬـــﺮﺕ ﺑـــﻮﺍﺩﺭ ﺍﻟﺸـــﺮﺍﻛﺔ ﺟﻠﻴـــﺔ ﻟﻠﻌﻴـــﺎﻥ ﺃﺛﻨﺎﺀ
ﺗﻮﺭﺩ ﻣﺎﻛﻴﻨــﺔ ﺗﺼﻔﻴــﺢ ﻟـــ ”ﻣﺮﻛﺰ ﺍﻟﺴﻌﻮﺩﻳـﺔ» :ﻋﻠـﻲ ﺍﻟﻬﺎﺷﻤـﻲ ﻟﻠﺘﺠـﺎﺭﺓ« ّ ﺍﻟﺠﺮﺍﻓﻴﻚ ﺍﻟﺴﻌﻮﺩﻱ“ ﺇﻋﻼﻥ ﺍﻟﺼﻔﻘﺔ ﺧﻼﻝ ﻓﻌﺎﻟﻴﺎﺕ ﻣﻌﺮﺿﻲ ﺍﻟﺨﻠﻴﺞ ﻟﻠﻄﺒﺎﻋﺔ ﻭﺍﻟﺘﻐﻠﻴﻒ ٢٠٠٩ ﺃﻋﻠﻨﺖ ﻣﺆﺳﺴـــﺔ ﻋﻠﻲ ﺍﻟﻬﺎﺷـــﻤﻲ ﻟﻠﺘﺠـــﺎﺭﺓ ،ﺇﺣﺪﻯ ﺍﻟﺸـــﺮﻛﺎﺕ ﺍﻟﺮﺍﺋﺪﺓ ﻓﻲ ﺗﻮﺭﻳﺪ ﻣﻌﺪﺍﺕ ﻭﻣﻮﺍﺩ ﺍﻟﻄﺒﺎﻋﺔ ﻓـــﻲ ﻣﻨﻄﻘﺔ ﺍﻟﺸـــﺮﻕ ﺍﻷﻭﺳـــﻂ ،ﺃﻧﻬـــﺎ ﻭ ّﺭﺩﺕ ﻣﺆﺧﺮﴽ ﻣﺎﻛﻴﻨـــﺔ ﺗﺼﻔﻴـــﺢ ﻣـــﻦ ﻃـــﺮﺍﺯ )(Foliant Pollux
ﻟﻠﻤﺼﻨّﻊ ﺍﻟﺘﺸﻴﻜﻲ ”ﻓﻮﺭﻣﻴﻜﺎ ﺳﻲ ﺯﺩ“ ﻟﺼﺎﻟﺢ ﻣﺮﻛﺰ ﺍﻟﺠﺮﺍﻓﻴـــﻚ ﺍﻟﺴـــﻌﻮﺩﻱ ،ﻭﻣﻘﺮﻩ ﺟـــﺪﺓ .ﺟﺎﺀ ﺍﻹﻋﻼﻥ ﻋﻦ ﺫﻟﻚ ﺧﻼﻝ ﻓﻌﺎﻟﻴﺎﺕ ﻣﻌﺮﺿﻲ ﺍﻟﺨﻠﻴﺞ ﻟﻠﻄﺒﺎﻋﺔ ﻭﺍﻟﺘﻐﻠﻴـــﻒ ٢٠٠٩ﺍﻟﻠﺬﻳـــﻦ ﺃﻗﻴﻤﺎ ﻟﻠﻔﺘـــﺮﺓ ﻣﻦ ٩ – ٦ ﺃﺑﺮﻳﻞ ﺍﻟﻤﺎﺿﻲ ﺑﻤﺮﻛﺰ ﻣﻌﺎﺭﺽ ﻣﻄﺎﺭ ﺩﺑﻲ. ﻭﻭﻓﻘﴼ ﻟﻠﻤﺆﺳﺴـــﺔ ،ﻓﻘﺪ ﺯ ّﻭﺩﺕ ﻣﺎﻛﻴﻨﺔ ﺍﻟـ )Foliant
(Polluxﺑﻨﻈـــﺎﻡ ﺿﻐـــﻂ ﻫﻮﺍﺋـــﻲ ،ﺑﺎﻹﺿﺎﻓـــﺔ ﺍﻟـــﻰ ﻣﻐـــ ٍﺬ ﺟﺪﻳﺪ ﺑﺴـــﺮﻋﺎﺕ ﻋﺎﻟﻴﺔ ﻭﻟﻮﺣﺔ ّ ﺗﺤﻜﻢ ﺳـــﻬﻠﺔ ﺍﻹﺳﺘﺨﺪﺍﻡ. ﺍﻟﻤﺠﻤﻮﻋﺔ ﻓﻲ ﻣﺆﺳﺴـــﺔ ﻋﻠﻲ ﺍﻟﻬﺎﺷـــﻤﻲ ﻟﻠﺘﺠﺎﺭﺓ:
”ﺑﻌـــﺪ ﻣﻌﺎﻳﻨﺘﻪ ﻟﻠﻌﺪﻳﺪ ﻣـــﻦ ﺍﻟﻤﺎﻛﻴﻨﺎﺕ ﺍﻷﺧﺮﻯ ،ﻗ ّﺮﺭ
ُﻳﺬﻛﺮ ﺃﻥ ﻣﺆﺳﺴﺔ ﻋﻠﻲ ﺍﻟﻬﺎﺷﻤﻲ ﻟﻠﺘﺠﺎﺭﺓ ﻛﺎﻧﺖ ﻣﻦ
ﺍﻟﻌﻤﻴﻞ ﺍﻹﺳـــﺘﺜﻤﺎﺭ ﺑﻤﺎﻛﻴﻨﺔ ﺍﻟـ )(Foliant Pollux
ﺑﻴﻦ ﺃﺑﺮﺯ ﺍﻟﻤﺸﺎﺭﻛﻴﻦ ﻓﻲ ﻣﻌﺮﺿﻲ ﺍﻟﺨﻠﻴﺞ ﻟﻠﻄﺒﺎﻋﺔ
ﻣﻨﺼﺘﻬﺎ ﺑﺘﺼﻤﻴﻢ ﻓﺮﻳﺪ ﻣﻦ ﻧﻮﻋﻪ.
ME Printer May 2009
ﻭﻓﻲ ﻫﺬﺍ ﺍﻟﺼﺪﺩ ،ﻗﺎﻝ ﺣﺒﻴﺐ ﺑﺮﻳﻢ ﻧﺼﻴﺮ ،ﻣﺪﻳﺮ ﻋﺎﻡ
ﻭﺍﻟﺘﻲ ﺗﻌﺪ ﻣﻦ ﺃﻛﺜﺮ ﻣﺎﻛﻴﻨﺎﺕ ﺍﻟﺘﺼﻔﻴﺢ ﺍﻟﻤﻮﺛﻮﻗﺔ ﻓﻲ
ﻭﺍﻟﺘﻐﻠﻴـــﻒ ٢٠٠٩ﻋﻠﻰ ﺍﻟﺼﻌﻴـــﺪ ﺍﻟﻤﺤﻠﻲ ،ﻭﺗﻤﻴﺰﺕ
ﺃﺑﻮﻇﺒﻲ :ﻛﻠﻴﺎﺕ ﺍﻟﺘﻘﻨﻴﺔ ﺍﻟﻌﻠﻴﺎ ﻭ“ﺍﻟﻤﺘﺤﺪﺓ ﻟﻠﻄﺒﺎﻋﺔ ﻭﺍﻟﻨﺸﺮ“ ﺗﺘﻌﺎﻭﻧﺎﻥ ﻋﻠﻰ ﺗﺄﻫﻴﻞ ﻣﻬﺎﺭﺍﺕ ﺍﻟﻌﺎﻣﻠﻴﻦ ﻓﻲ ﻣﺠﺎﻟﻲ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﻨﺸﺮ ﺗﺪﺭﻳﺐ ﺃﻛﺜﺮ ﻣﻦ ٢٠٠ﻃﺎﻟﺐ ﺇﻣﺎﺭﺍﺗﻲ ﻓﻲ ﻣﺴﺎﻕ ﺇﺩﺍﺭﺓ ﺍﻟﻤﻄﺎﺑﻊ ﻭﻃﻼﺏ ﺑﺮﻧﺎﻣﺞ ﺍﻟﺘﺄﻫﻴﻞ ﻟﺴﻮﻕ ﺍﻟﻌﻤﻞ ﺍﻟﺪﺑﻠﻮﻡ ﻓﻲ ﻣﺴـــﺎﻕ ﺇﺩﺍﺭﺓ ﺍﻟﻤﻄﺎﺑـــﻊ ﻭﻃﻼﺏ ﺑﺮﻧﺎﻣﺞ ﺍﻟﺘﺄﻫﻴﻞ ﻟﺴﻮﻕ ﺍﻟﻌﻤﻞ.
ﻭﺧﻠﻖ ﺍﻟﻔﺮﺹ ﺍﻟﺘﺪﺭﻳﺒﻴﺔ ﻟﻠﻤﻮﺍﻃﻨﻴﻦ ﺣﻴﺚ ﺗﺴـــﻌﻰ
ﻛﻤـــﺎ ﺃﺛﻤـــﺮﺕ ﻫﺬﻩ ﺍﻹﺗﻔﺎﻗﻴﺔ ﻋﻦ ﺗﺄﺳـــﻴﺲ ﻛﺮﺳـــﻲ
ﺍﻟﺸـــﺮﻛﺔ ﻟﻠﺘﻮﺍﺻﻞ ﻣﻊ ﺍﻻﺟﻴﺎﻝ ﺍﻟﺸﺎﺑﺔ ﻭﺩﻋﻢ ﺍﻟﺒﻨﻴﺔ
ﺃﻛﺎﺩﻳﻤـــﻲ ﻟﻠﺸـــﺮﻛﺔ ﺍﻟﻤﺘﺤـــﺪﺓ ﻟﻠﻄﺒﺎﻋﺔ ﻓـــﻲ ﻛﻠﻴﺎﺕ
ﺍﻻﻋﻼﻣﻴـــﺔ ﺍﻹﻣﺎﺭﺍﺗﻴﺔ ﻭﺗﺮﺳـــﻴﺦ ﻣﻜﺎﻧﺘﻬﺎ ﻛﺸـــﺮﻛﺔ
ﺍﻟﺘﻘﻨﻴـــﺔ ﺍﻟﻌﻠﻴـــﺎ ﺗﻬـــﺪﻑ ﺇﻟﻰ ﺗﻮﺳـــﻴﻊ ﻗﺎﻋـــﺪﺓ ﺗﺄﻫﻴﻞ
ﻭﻃﻨﻴﺔ ﺭﺍﺋﺪﺓ ﻓﻲ ﻫﺬﺍ ﺍﻟﻤﺠﺎﻝ“.
ﺍﻟﻄﻠﺒـــﺔ ﺍﻹﻣﺎﺭﺍﺗﻴﻴـــﻦ ﻓـــﻲ ﻣﺴـــﺎﻕ ﺇﺩﺍﺭﺓ ﺍﻟﻤﻄﺎﺑـــﻊ
ﻭﺃﺷـــﺎﺩ ﺍﻟﺪﻛﺘﻮﺭ ﻃﻴﺐ ﻛﻤﺎﻟﻲ ﻣﺪﻳـــﺮ ﻛﻠﻴﺎﺕ ﺍﻟﺘﻘﻨﻴﺔ
ﻭﻃﻼﺏ ﺑﺮﻧﺎﻣﺞ ﺍﻟﺘﺄﻫﻴﻞ ﻟﺴـــﻮﻕ ﺍﻟﻌﻤﻞ ﻭﺇﻛﺴـــﺎﺑﻬﻢ
ﺍﻟﻌﻠﻴـــﺎ ﺑﺈﻟﺘﺰﺍﻡ ﻛﻠﻴﺎﺕ ﺍﻟﺘﻘﻨﻴـــﺔ ﺍﻟﻌﻠﻴﺎ ﻟﺘﺪﺭﻳﺐ ﺍﻟﻜﻮﺍﺩﺭ
ﺃﻋﻠﻰ ﺍﻟﻘﺪﺭﺍﺕ ﺍﻟﺘﻘﻨﻴﺔ ﻭﺍﻟﻤﻬﺎﺭﺍﺕ ﺍﻟﻌﻠﻤﻴﺔ ﺍﻟﺘﻄﺒﻴﻘﻴﺔ
ﺍﻟﺒﺸـــﺮﻳﺔ ﻓﻲ ﺍﻟﺪﻭﻟـــﺔ ﻋﻠﻰ ﺃﺣﺪﺙ ﺍﻟﺘﻘﻨﻴـــﺎﺕ ﻟﺘﻠﺒﻴﺔ
ﺍﻟﻼﺯﻣﺔ ﻟﻠﻌﻤﻞ ﻓﻲ ﺍﻟﺸﺮﻛﺔ ﺍﻟﻤﺘﺤﺪﺓ ﻟﻠﻄﺒﺎﻋﺔ.
ﺣﺎﺟﺎﺕ ﺳـــﻮﻕ ﺍﻟﻌﻤﻞ ،ﻣﻌﺮﺑﴼ ﻋﻦ ﺍﻟﻔﺨﺮ ﺑﺎﻟﺸـــﺮﺍﻛﺔ
ﻭﺗﺠﺴـــﺪ ﻫﺬﻩ ﺍﻹﺗﻔﺎﻗﻴﺔ ﺣﺮﺹ ﻛﻠﻴﺎﺕ ﺍﻟﺘﻘﻨﻴﺔ ﺍﻟﻌﻠﻴﺎ ّ
ﻣـــﻊ ﺍﻟﺸـــﺮﻛﺔ ﺍﻟﻤﺘﺤـــﺪﺓ ﻟﻠﻄﺒﺎﻋـــﺔ ﻭﺍﻟﻨﺸـــﺮ ﻟﺘﺰﻭﻳﺪ
ﻋﻠﻰ ﺍﻟﺘﻮﺍﺻﻞ ﺍﻟﻤﺠﺘﻤﻌﻲ ﻣﻊ ﺍﻟﻤﺆﺳﺴﺎﺕ ﺍﻟﻤﺤﻠﻴﺔ
ﻭ ّﻗـــﻊ ﻣﻌﺎﻟﻲ ﺍﻟﺸـــﻴﺦ ﻧﻬﻴﺎﻥ ﺑﻦ ﻣﺒـــﺎﺭﻙ ﺁﻝ ﻧﻬﻴﺎﻥ ﻭﺯﻳـــﺮ ﺍﻟﺘﻌﻠﻴـــﻢ ﺍﻟﻌﺎﻟـــﻲ ﻭﺍﻟﺒﺤـــﺚ ﺍﻟﻌﻠﻤـــﻲ ﻭﺳـــﻌﺎﺩﺓ ﻣﺤﻤﺪ ﺧﻠﻒ ﺍﻟﻤﺰﺭﻭﻋﻲ ﺭﺋﻴﺲ ﻣﺠﻠﺲ ﺇﺩﺍﺭﺓ ﺷﺮﻛﺔ ﺃﺑﻮﻇﺒـــﻲ ﻟﻺﻋﻼﻡ ﺇﺗﻔﺎﻗﻴﺔ ﻟﻠﺘﻌـــﺎﻭﻥ ﺍﻷﻛﺎﺩﻳﻤﻲ ﺑﻴﻦ ﻛﻠﻴـــﺎﺕ ﺍﻟﺘﻘﻨﻴﺔ ﺍﻟﻌﻠﻴﺎ ﻭﺍﻟﺸـــﺮﻛﺔ ﺍﻟﻤﺘﺤـــﺪﺓ ﻟﻠﻄﺒﺎﻋﺔ ﻭﺍﻟﻨﺸـــﺮ .ﻭﺑﻤﻮﺟﺐ ﻫﺬﻩ ﺍﻹﺗﻔﺎﻗﻴﺔ ﺳـــﺘﺘﻮﻟﻰ ﻛﻠﻴﺎﺕ ﺍﻟﺘﻘﻨﻴـــﺔ ﺍﻟﻌﻠﻴـــﺎ ﺧـــﻼﻝ ﺍﻟﺨﻤـــﺲ ﺳـــﻨﻮﺍﺕ ﺍﻟﻘﺎﺩﻣﺔ ﺇﺳـــﺘﺤﺪﺍﺙ ﺑﺮﺍﻣﺞ ﻭﺗﺪﺭﻳﺐ ٢٠٠ﻃﺎﻟﺐ ﻣﻦ ﻃﻼﺏ
ﺃﺑﻮﻇﺒـــﻲ ﻟﻺﻋـــﻼﻡ ﺑﺪﻋـــﻢ ﺍﻟﻤﻮﺍﻫـــﺐ ﺍﻹﻣﺎﺭﺍﺗﻴـــﺔ
ﻃﻼﺏ ﺍﻟﻜﻠﻴﺔ ﺑﺄﻋﻠﻰ ﺍﻟﻤﻬﺎﺭﺍﺕ ﻭﺗﻄﻮﻳﺮ ﻣﺴﺘﻮﻳﺎﺗﻬﻢ
ﻭﺍﻟﻌﺎﻟﻤﻴـــﺔ ﻭﺫﻟـــﻚ ﻟﺨﺪﻣـــﺔ ﺇﺳـــﺘﺮﺍﺗﻴﺠﻴﺔ ﺍﻟﻨﻬﻀـــﺔ
ﺍﻟﺤﻀﺎﺭﻳـــﺔ ﻭﺍﻟﺜﻘﺎﻓﻴﺔ ﻓﻲ ﺍﻟﺪﻭﻟﺔ ﻭﻻﺳـــﻴﻤﺎ ﺍﻟﻤﺘﻌﻠﻘﺔ
ﻣـــﻦ ﻧﺎﺣﻴﺘـــﻪ ﻗـــﺎﻝ ﻋﻠﻲ ﺳـــﻴﻒ ﺍﻟﻨﻌﻴﻤـــﻲ ﻣﺪﻳﺮ ﻋﺎﻡ
ﺑﺘﻨﻤﻴﺔ ﺍﻟﻜﻮﺍﺩﺭ ﺍﻟﺒﺸـــﺮﻳﺔ ﻣﻦ ﻣﻮﺍﻃﻨﻴﻦ ﺍﻟﺪﻭﻟﺔ ﻭﻓﻖ
ﺍﻟﺸـــﺮﻛﺔ ﺍﻟﻤﺘﺤـــﺪﺓ ﻟﻠﻄﺒﺎﻋـــﺔ ﻭﺍﻟﻨﺸـــﺮ ﺇﻥ ﺍﻟﺴـــﻮﻕ
ﺃﻋﻠﻰ ﺍﻟﻤﻌﺎﻳﺮ ﺍﻟﻌﻠﻤﻴﺔ ﻭﺍﻟﺘﻄﺒﻴﻘﻴﺔ.
ﺍﻹﻣﺎﺭﺍﺗﻴﺔ ﺗﺤﺘـــﺎﺝ ﻟﻤﺘﺨﺼﺼﻴﻦ ﻓﻲ ﻗﻄﺎﻉ ﺍﻟﻄﺒﺎﻋﺔ
ﻛﻤـــﺎ ﺗﺆﻛﺪ ﻫﺬﻩ ﺍﻹﺗﻔﺎﻗﻴﺔ ﻋﻠﻰ ﺃﻫﻤﻴـــﺔ ﺗﻮﺛﻴﻖ ﺍﻟﺘﻌﺎﻭﻥ
ﻳﻘﺪﻡ ١٥ﺃﻟﻒ ﻓﺮﺻﺔ ﻋﻤﻞ ﻭﺍﻟﻨﺸﺮ ﻭﻫﻮ ﺍﻟﻘﻄﺎﻉ ﺍﻟﺬﻱ ّ
ﺍﻟﻤﺸـــﺘﺮﻙ ﺑﻴـــﻦ ﻛﻠﻴﺎﺕ ﺍﻟﺘﻘﻨﻴـــﺔ ﻭﺍﻟﺸـــﺮﻛﺔ ﺍﻟﻤﺘﺤﺪﺓ
ﻓﻲ ﺍﻟﺪﻭﻟﺔ ﻭﻳﻤﻨﺢ ﺑﺮﻧﺎﻣﺞ ﺇﺩﺍﺭﺓ ﺍﻟﻤﻄﺎﺑﻊ ﺷﻬﺎﺩﺍﺕ ﻓﻲ
ﻣﺠﺎﻝ ﺇﺩﺍﺭﺓ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﺘﺸﻐﻴﻞ ﻭﺍﻹﻧﺘﺎﺝ ،ﻣﺸﻴﺮﴽ ﺍﻟﻰ
ﺍﻹﻟﺘـــﺰﺍﻡ ﺑﺘﻘﺪﻳﻢ ﻛﺎﻓﺔ ﺍﻟﺪﻋﻢ ﻹﻧﺠـــﺎﺡ ﻫﺬﺍ ﺍﻟﺒﺮﻧﺎﻣﺞ
ﻭﻗﺎﻝ ﺳـــﻌﺎﺩﺓ ﻣﺤﻤـــﺪ ﺧﻠـــﻒ ﺍﻟﻤﺰﺭﻭﻋـــﻲ ”ﺇﻥ ﻫﺬﻩ
ﻭﺗﻘﺪﻳﻢ ﺍﻷﻓﻀﻞ ﻟﻠﻜﻮﺍﺩﺭ ﺍﻹﻣﺎﺭﺍﺗﻴﺔ.
ﺍﻟﺸﺮﺍﻛﺔ ﺍﻻﺳـــﺘﺮﺍﺗﻴﺠﻴﺔ ﺗﻨﺪﺭﺝ ﺿﻤﻦ ﺇﻟﺘﺰﺍﻡ ﺷﺮﻛﺔ
ﻣﺼﺮ :ﺗﻌﻴﻴــﻦ »ﺛﻤـــﺎﺭ ﻟﺘﺠــﺎﺭﺓ ﺍﻟـﻮﺭﻕ« ﻣـﻮﺯﻉ ﺣﺼـﺮﻱ ﻟﻄﺎﺑﻌـــﺎﺕ ”ﺩﻭﺭﺳــﺖ“ ﺍﻟﺮﻗﻤﻴــﺔ ﺍﻟﺘﺤﺎﻟﻒ ﺍﻟﺠﺪﻳﺪ ﻣﻦ ﺷﺄﻧﻪ ﺃﻥ ّ ﻳﺴﻠﻂ ﺍﻟﻀﻮﺀ ﻋﻠﻰ ﻗﻄﺎﻉ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻲ ﺍﻵﺧﺬ ﺑﺎﻟﻨﻤﻮ ﻓﻲ ﻣﺼﺮ ﺷـــﺮﻛﺔ ﺛﻤﺎﺭ ﻟﺘﺠﺎﺭﺓ ﺍﻟـــﻮﺭﻕ ،ﻭﺍﻟﺪﻛﺘـــﻮﺭ ﻋﺒﺪ ﺍﻟﻜﺮﻳﻢ
ﺫﻟﻚ ﺷـــﺮﻛﺎﺕ ﺍﻟﺘﻐﻠﻴﻒ ﻭﺍﻟﻤﻄﺎﺑﻊ ﺍﻟﻌﺎﻣﻠﺔ ﻓﻲ ﻗﻄﺎﻉ
ﺣﺘﺎﺗـــﺔ ،ﺍﻟﻤﺪﻳـــﺮ ﺍﻟﻤﺎﻟﻲ ،ﻭﻋﺎﺻﻢ ﻋﺒـــﺪ ﺍﻟﺒﺎﻗﻲ ،ﻋﻀﻮ
ﺍﻟﺪﻋﺎﻳـــﺔ ﻭﺍﻹﻋـــﻼﻥ ،ﻭﻗـــﺪ ﻭﺿﻌﻨـــﺎ ﺧﻄـــﺔ ﻟﺘﺮﻭﻳـــﺞ
ﻣﺠﻠﺲ ﺍﻹﺩﺍﺭﺓ ﻭﺍﻟﻤﺪﻳﺮ ﺍﻹﺩﺍﺭﻱ.
ﻣﻦ ﺍﻟﻴﻤﻴﻦ: ﺃﺣﻤﺪ ﻧﺪﺍ ،ﺭﺋﻴﺲ ﺷﺮﻛﺔ ﺛﻤﺎﺭ
ﻓـــﻲ ﺗﻮﺭﻳﺪ ﺍﻟﻤﻌـــﺪﺍﺕ ﻭﺍﻟﻤﺴـــﺘﻠﺰﻣﺎﺕ ﺍﻟﻄﺒﺎﻋﻴﺔ ﻓﻲ
ﻟﺘﺠﺎﺭﺓ ﺍﻟﻮﺭﻕ ،ﺍﻟﺪﻛﺘﻮﺭ ﻋﺒﺪ
ﺍﻟﺸـــﺮﻕ ﺍﻷﻭﺳـــﻂ ،ﻋﻦ ﺗﻌﻴﻴﻦ ﺷـــﺮﻛﺔ ﺛﻤﺎﺭ ﻟﺘﺠﺎﺭﺓ
ME Printer May 2009
ﺍﻟﻜﺮﻳﻢ ﺣﺘﺎﺗﺔ ،ﺍﻟﻤﺪﻳﺮ ﺍﻟﻤﺎﻟﻲ،
ﺃﻋﻠﻨـــﺖ ﺟﻔﻦ ﺟﺮﺍﻓﻴﻜﺲ ،ﺇﺣﺪﻯ ﺍﻟﺸـــﺮﻛﺎﺕ ﺍﻟﺮﺍﺋﺪﺓ
ﻭﻋﺎﺻﻢ ﻋﺒﺪ ﺍﻟﺒﺎﻗﻲ ،ﻋﻀﻮ ﻣﺠﻠﺲ ﺍﻹﺩﺍﺭﺓ ﻭﺍﻟﻤﺪﻳﺮ ﺍﻹﺩﺍﺭﻱ
ﺍﻟـــﻮﺭﻕ ،ﺍﻟﺸـــﺮﻛﺔ ﺍﻟﺸـــﻘﻴﻘﺔ ﻟﺸـــﺮﻛﺔ ﺁﻓـــﺎﻕ ﻟﺘﺠﺎﺭﺓ ﻣﺴـــﺘﻠﺰﻣﺎﺕ ﺍﻟﻄﺒﺎﻋـــﺔ ،ﻛﻤﻮﺯﻉ ﺣﺼـــﺮﻱ ﻟﻤﺎﻛﻴﻨﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ ﻋﻼﻣﺔ ”ﺩﻭﺭﺳﺖ“ ﻓﻲ ﻣﺼﺮ. ﻭﻟﻠﺘﻌﺮﻑ ﻋﻦ ﻛﺜﺐ ﻋﻠﻰ ﺧﻄﺔ ﺍﻟﺸﺮﻛﺔ ﺍﻹﺳﺘﺮﺍﺗﻴﺠﻴﺔ ﻟﺘﺮﻭﻳﺞ ﺍﻟﻤﻨﺘﺠﺎﺕ ﺍﻟﺘﻲ ﺗﻮﻓﺮﻫﺎ ﻓﻲ ﺍﻟﺴﻮﻕ ﺍﻟﻤﺤﻠﻲ، ﺗﺤﺪﺛﺖ ME Printerﺍﻟﻰ ﻛﻞ ﻣﻦ ﺃﺣﻤﺪ ﻧﺪﺍ ،ﺭﺋﻴﺲ
ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ ﺑﻴﻦ ﺃﻭﺳﺎﻁ ﺍﻟﺪﻭﺍﺋﺮ ﺍﻟﺤﻜﻮﻣﻴﺔ“.
ﻳﻘـــﻮﻝ ﻧـــﺪﺍ” :ﺗﻌﻤـــﻞ ﺷـــﺮﻛﺘﻨﺎ ﻓـــﻲ ﺗﺠـــﺎﺭﺓ ﺍﻟـــﻮﺭﻕ
ﻭﻳﻀﻴـــﻒ ﺣﺘﺎﺗـــﺔ ﻗﺎﺋ ً ﻼ” :ﻛﺎﻧﺖ ﻓﻲ ﺍﻟﺴـــﺎﺑﻖ ﻓﺮﺹ
ﻭﺍﻟﻤﻌـــﺪﺍﺕ ﺍﻟﺮﻗﻤﻴـــﺔ ﻭﺍﻷﺣﺒـــﺎﺭ ،ﻭﻟﻨﺎ ﺑـــﺎﻉ ﻃﻮﻳﻞ ﻓﻲ
ﺻﻤـــﻮﺩ ﺩﻭﺭﺳـــﺖ ﻓـــﻲ ﺳـــﻮﻕ ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﻤﺼﺮﻱ
ﻣﺠﺎﻝ ﻃﺒﺎﻋﺔ ﺍﻷﻭﻓﺴـــﺖ ،ﻭﺇﻧﻨﺎ ﺇﺫ ﻧﺘﻄﻠﻊ ﺍﻟﻰ ﺍﻟﻌﻤﻞ
ﺿﺌﻴﻠـــﺔ ﺟـــﺪﴽ ،ﻭﺫﻟـــﻚ ﻷﻥ ﺗﻤﺜﻴـــﻞ ﻣﻨﺘﺠﺎﺗﻬـــﺎ ﻓﻲ
ﻣﻊ ﺟﻔﻦ ﺟﺮﺍﻓﻴﻜﺲ ﺑﺴـــﺒﺐ ﺧﺒﺮﺗﻬـــﻢ ﺍﻟﻜﺒﻴﺮﺓ ﻓﻲ
ﺍﻟﺴـــﻮﻕ ﺍﻟﻤﺤﻠﻲ ﻟـــﻢ ﻳﻜﻦ ﺑﺎﻟﻤﺴـــﺘﻮﻯ ﺍﻟﻤﻄﻠﻮﺏ.
ﻣﺠﺎﻝ ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﺮﻗﻤﻴﺔ .ﻛﺎﻧﺖ ﺍﻹﺳـــﺘﺜﻤﺎﺭﺍﺕ ﻓﻲ
ﻧﺄﻣـــﻞ ﺑﺄﻥ ﺗﻨﺠﺢ ﺍﺳـــﺘﺮﺍﺗﺠﻴﺘﻨﺎ ﻓﻲ ﺗﻘﺪﻳﻢ ﻣﺎﻛﻴﻨﺎﺕ
ﺍﻟﺴـــﻮﻕ ﺍﻟﻤﺼﺮﻱ ﺷـــﺒﻪ ﻣﺘﻮﻗﻔﺔ ﻓﻲ ﺷـــﻬﺮﻱ ﻳﻨﺎﻳﺮ
ﺩﻭﺭﺳﺖ ﻓﻲ ﺍﻟﺴﻮﻕ ﺑﺼﻮﺭﺓ ﺃﻛﺜﺮ ﻓﺎﻋﻠﻴﺔ“.
ﻭﻓﺒﺮﺍﻳﺮ ،٢٠٠٩ﺇﻻ ﺃﻧﻬﺎ ﺇﺳـــﺘﻌﺎﺩﺕ ﻧﺸـــﺎﻃﻬﺎ ﺑﺤﻠﻮﻝ
ﻭﻭﻓﻘﴼ ﻟﻨﺪﺍ ،ﺗﺴﺘﻌﺪ »ﺛﻤﺎﺭ ﻟﺘﺠﺎﺭﺓ ﺍﻟﻮﺭﻕ« ﻟﻠﻤﺸﺎﺭﻛﺔ
ﻓﻲ ﺍﻟـــﺪﻭﺭﺓ ﺍﻟﺜﺎﻟﺜﺔ ﻣﻦ ﻣﻌـــﺮﺽ ﺗﻜﻨﻮﺑﺮﻧﺖ ﺍﻟﻤﺰﻣﻊ
ﻳﻀﻴﻒ ﺣﺘﺎﺗﺔ” :ﺗـــﻢ ﺇﻋﺘﻤﺎﺩﻧﺎ ﻛﻤﻮﺯﻋﻴﻦ ﻟﻤﺎﻛﻴﻨﺎﺕ
ﺇﻗﺎﻣﺘـــﻪ ﻟﻠﻔﺘﺮﺓ ﻣـــﻦ ٢٨ – ٢٤ﻣﺎﻳـــﻮ ٢٠٠٩ﺑﻤﺮﻛﺰ
ﺩﻭﺭﺳـــﺖ ﻓﻲ ﻣﺼﺮ ﻓﻲ ﺍﻛﺘﻮﺑـــﺮ ،٢٠٠٨ﻭﻗﺪ ﺗﻤﻜﻨﺎ
ﺍﻟﻘﺎﻫـــﺮﺓ ﺍﻟﺪﻭﻟـــﻲ ﻟﻠﻤﺆﺗﻤـــﺮﺍﺕ ،ﺇﺫ ﻳﻘـــﻮﻝ ﻓـــﻲ ﻫﺬﺍ
ﻣﻦ ﺑﻴـــﻊ ﻣﺎﻛﻴﻨﺔ ﻭﺍﺣﺪﺓ ﻭﺛﻤﺔ ﻣﺒﺎﺣﺜﺎﺕ ﺟﺎﺭﻳﺔ ﺣﺎﻟﻴﴼ
ﺍﻟﺸـــﺄﻥ” :ﺇﻥ ﻣﺸـــﺎﺭﻛﺘﻨﺎ ﻓـــﻲ ﻣﻌـــﺮﺽ ﺗﻜﻨﻮﺑﺮﻧـــﺖ
ﻟﺒﻴﻊ ﻣﺎﻛﻴﻨﺘﻴﻦ ﺃﺧﺮﻳﺘﻴﻦ“.
ﺳﺘﺴـــﻬﻢ ﺣﺘﻤﴼ ﻓﻲ ﺗﺤﻘﻴﻘﻨﺎ ﻟﻤﺒﻴﻌﺎﺕ ﺃﻛﺜﺮ ﻻﺳﻴﻤﺎ
ﻳﻘـــﻮﻝ ﻋﺒـــﺪ ﺍﻟﺒﺎﻗـــﻲ” :ﺗﺘﻀﻤـــﻦ ﻗﺎﺋﻤـــﺔ ﻋﻤﻼﺋﻨـــﺎ
ﻭﺃﻥ ﻋـــﺪﺩ ﺍﻟﻤﻄﺎﺑـــﻊ ﺍﻟﻌﺎﻣﻠـــﺔ ﻓﻲ ﻣﺼﺮ ﻓـــﻲ ﺍﻟﻮﻗﺖ
ﺍﻟﺸـــﺮﻛﺎﺕ ﺍﻟﻌﺎﻣﻠـــﺔ ﻓـــﻲ ﻣﺠـــﺎﻝ ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﺮﻗﻤﻴﺔ
ﺍﻟﺮﺍﻫﻦ ﻗﺪ ﺗﺠﺎﻭﺯ ﺍﻟـ ١٠٠٠ﻣﻄﺒﻌﺔ“.
ﻓـــﻲ ﺍﻟﻘﻄﺎﻋﻴـــﻦ ﺍﻟﺤﻜﻮﻣﻲ ﻭﺍﻟﺨـــﺎﺹ ،ﻳﻀﺎﻑ ﺍﻟﻰ
»ﻫﻴﺪﻟﺒـﺮﺝ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳـﻂ« ﺗﺪﻋﻢ ﺍﻟﺘﻌﻠﻴـﻢ ﺍﻟﻄﺒﺎﻋـﻲ ﻓـﻲ ﺍﻟﻌـﺮﺍﻕ ﻭﺗﺒﻴﻊ ﻣﺎﻛﻴﻨﺔ ”ﺳﺒﻴﺪﻣﺎﺳﺘﺮ ﺃﺱ ﺃﻡ “٥٢ﺍﻟﻰ ﻣﺆﺳﺴﺔ ﺃﻳﺎﺩ ﺻﺎﺩﻕ ﻟﻠﻮﻛﺎﻻﺕ ﺍﻟﺘﺠﺎﺭﻳﺔ ﻭﺍﻟﺘﺼﺪﻳﺮ ﺃﻋﻠﻨﺖ ﺷـــﺮﻛﺔ ﻫﻴﺪﻟﺒﺮﺝ ﺍﻟﺸـــﺮﻕ ﺍﻷﻭﺳﻂ ﻋﻦ ﺃﻧﻬﺎ ﻗﺎﻣﺖ ﺑﺒﻴـــﻊ ﻣﺎﻛﻴﻨـــﺔ ﺍﻟﻄﺒﺎﻋﺔ ﺳﺒﻴﺪﻣﺎﺳـــﺘﺮ ﺃﺱ ﺃﻡ
ُﻳﻨﻔـــﺬ ﺑﺎﻟﺘﻌـــﺎﻭﻥ ﻣـــﻊ ﻭﺯﺍﺭﺓ ﺍﻟﺘﺮﺑﻴـــﺔ ﺍﻟﻌﺮﺍﻗﻴـــﺔ ،ﻋﻠﻰ
ﺗﺰﻭﻳـــﺪ ﺍﻟﻤﺮﺍﻛﺰ ﺍﻟﺘﺪﺭﻳﺒﻴﺔ ﺑﻤﻌﺪﺍﺕ ﻃﺒﺎﻋﻴﺔ ﻣﺘﻜﺎﻣﻠﺔ
٥٢ﺍﻟﻰ ﻣﺆﺳﺴـــﺔ ﺃﻳـــﺎﺩ ﺻﺎﺩﻕ ﻟﻠـــﻮﻛﺎﻻﺕ ﺍﻟﺘﺠﺎﺭﻳﺔ
ﺿﻤﻦ ﻣﺠﺎﻻﺕ ﺍﻟﺘﺤﻀﻴـــﺮ ﺍﻟﻄﺒﺎﻋﻲ ﻭﺍﻟﻄﺒﺎﻋﺔ ﻭﻣﺎ
ﻭﺍﻟﺘﺼﺪﻳـــﺮ ﻓﻲ ﺍﻟﻌﺮﺍﻕ .ﻭﻭﻓﻘﴼ ﻟﻠﺸـــﺮﻛﺔ ،ﺳـــﺘﻨﺼﺐ
ﺍﻟﻤﺎﻛﻴﻨـــﺔ ﺍﻟﺠﺪﻳـــﺪﺓ ﻓﻲ ﻣﺪﺭﺳـــﺔ ﺍﻷﺣـــﺮﺍﺭ ﻟﻠﺘﻌﻠﻴﻢ
ﻭﻗـــﺎﻝ ﻭﻓﻴﻖ ﻗﺪﻭﺭﺓ ،ﻣﺪﻳﺮ ﻓﺮﻉ ﺍﻟﻌﺮﺍﻕ ﻓﻲ ﻫﻴﺪﻟﺒﺮﺝ
ﺍﻟﻄﺒﺎﻋـــﻲ ،ﺍﻟﺘـــﻲ ﻳﺪﻳﺮﻫـــﺎ ﻣﻌﻬﺪ ﺍﻟﺘﺪﺭﻳـــﺐ ﺍﻟﻤﻬﻨﻲ
ﺍﻟﺸـــﺮﻕ ﺍﻷﻭﺳﻂ” :ﻳﻌﺪ ﺳـــﻮﻕ ﺍﻟﻌﺮﺍﻕ ﻣﻦ ﺍﻷﺳﻮﺍﻕ
ﺍﻟﺘﺎﺑﻊ ﻟﻮﺯﺍﺭﺓ ﺍﻟﺘﺮﺑﻴﺔ ﺍﻟﻌﺮﺍﻗﻴﺔ.
ﺍﻟﻤﻬﻤﺔ ﺑﺎﻟﻨﺴـــﺒﺔ ﻟﻨﺎ ،ﻭﺇﻧﻨﺎ ﺇﺫ ﻧﺄﻣﻞ ﺑﺄﻥ ﻳﺴﺘﻌﻴﺪ ﻫﺬﺍ
ﻭﻗـــﺎﻝ ﺃﻳـــﺎﺩ ﺻﺎﺩﻕ ﺟﻌﻔـــﺮ ،ﻣﺪﻳﺮ ﻋﺎﻡ ﻣﺆﺳﺴـــﺔ ﺃﻳﺎﺩ
ﺍﻟﺴﻮﻕ ﻣﻜﺎﻧﺘﻪ ﻛﺄﺣﺪ ﺃﻫﻢ ﺍﻷﺳﻮﺍﻕ ﻓﻲ ﺍﻟﻤﻨﻄﻘﺔ“. ﻣـــﻦ ﺟﻬﺘـــﻪّ ، ﻋﻠﻖ ﻓﻮﻟﻜـــﺮ ﺗﺮﺍﺑﻤـــﺎﻥ ﻧﺎﺋـــﺐ ﺭﺋﻴﺲ
ﺑﺘﺄﺳﻴﺲ ﻣﺮﺍﻛﺰ ﺗﺪﺭﻳﺒﻴﺔ ﻓﻲ ﻛﻞ ﻣﻦ ﺑﻐﺪﺍﺩ ﻭﺍﻟﻨﺠﻒ
ﺍﻟﺘﺴـــﻮﻳﻖ ﻓﻲ ﻫﻴﺪﻟﺒﺮﺝ ﺍﻟﺸـــﺮﻕ ﺍﻷﻭﺳﻂ ﻋﻠﻰ ﺩﻭﺭ
ﻭﻛﺮﺑـــﻼﺀ ﻭﺍﻟﻤﻮﺻـــﻞ ،ﻟﺘﺪﺭﻳﺐ ﻓﻨﻴـــﻲ ﺍﻟﻄﺒﺎﻋﺔ ﻓﻲ
ﺍﻟﺘﻌﻠﻴﻢ ﻓﻲ ﺗﻄﻮﻳﺮ ﺻﻨﺎﻋﺔ ﺍﻟﻄﺒﺎﻋﺔ ﺑﺎﻟﻘﻮﻝ” :ﻳﺠﺐ
ﺍﻟﻌﺮﺍﻕ ﻭﺻﻘـــﻞ ﻗﺪﺭﺍﺗﻬﻢ ﺍﻟﻄﺒﺎﻋﻴـــﺔ ﻭﺗﻮﻓﻴﺮ ﺍﻟﻌﻤﺎﻟﺔ
ﺇﻋﺘﻤﺎﺩ ﺍﻟﺘﻌﻠﻴﻢ ﺑﺼﻮﺭﺓ ﺃﻛﺜﺮ ﺷـــﻤﻮﻟﻴﺔ ﻭﺃﻥ ﻻ ﻳﻜﻮﻥ
ﺻﺎﺩﻕ” :ﺳـــﺘﻘﻮﻡ ﺷـــﺮﻛﺘﻨﺎ ،ﺑﺎﻟﺘﻌﺎﻭﻥ ﻣﻊ ﻫﻴﺪﻟﺒﺮﺝ،
ﺍﻟﻤﺎﻫﺮﺓ ﻓﻲ ﺳﻮﻕ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﻤﺤﻠﻲ“. ﻭﻭﻓﻘـــﴼ ﻟﺼـــﺎﺩﻕ ،ﻳﺸـــﺘﻤﻞ ﺍﻟﻤﺸـــﺮﻭﻉ ﺍﻟﺠﺪﻳﺪ ﺍﻟﺬﻱ
ﻣﺠ ّﺮﺩ ﺣﺒﺮ ﻋﻠﻰ ﻭﺭﻕ .ﻧﻘﻮﻡ ﻓﻲ ﺃﻛﺎﺩﻳﻤﻴﺔ ﺍﻟﻮﺳﺎﺋﻂ
ﺍﻟﻄﺒﺎﻋﻴـــﺔ ﺑﻌﻘـــﺪ ﺩﻭﺭﺍﺕ ﺗﺪﺭﻳﺒﻴﺔ ﻟﻤﺴـــﺎﻋﺪﺓ ﺍﻟﻄﻠﺒﺔ
ﻟﻴﺲ ﻋﻠﻰ ﺗﺤﻘﻴﻖ ﺍﻟﺘﻔﻮﻕ ﺍﻟﻄﺒﺎﻋﻲ ﻓﺤﺴـــﺐ ﻭﺇﻧﻤﺎ ﻋﻠﻰ ﺇﻛﺘﺴﺎﺏ ﻣﻬﺎﺭﺍﺕ ﺇﺩﺍﺭﺓ ﺍﻷﻋﻤﺎﻝ ﺃﻳﻀﴼ“.
ﺍﻷﺭﺩﻥ” :ﺍﻟﻤﻄﺎﺑﻊ ﺍﻟﻤﺮﻛﺰﻳﺔ“ ﺗﻘﺘﺤﻢ ﻋﺎﻟﻢ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ ﻣﻊ ﻧﻈﺎﻡ ”ﺩﻭﻛﻴﻮﻛﻮﻟﺮ “٧٠٠ﻣﻦ ﺯﻳﺮﻭﻛﺲ ﻭﻓﻘﴼ ﻟﻠﻤﻄﺒﻌﺔ ،ﺟﺎﺀ ﻗﺮﺍﺭ ﺍﻹﺳﺘﺜﻤﺎﺭ ﺑﻤﺎﻛﻴﻨﺔ ﺭﻗﻤﻴﺔ ﻣﻦ ﺯﻳﺮﻭﻛﺲ ﺇﺳﺘﺠﺎﺑﺔ ﻟﻠﻄﻠﺐ ﺍﻟﻤﺘﺰﺍﻳﺪ ﻣﻦ ﻋﻤﻼﺋﻬﺎ ﻋﻠﻰ ﺍﻟﻤﻄﺒﻮﻋﺎﺕ ﺍﻟﺮﻗﻤﻴﺔ ﺃﻋﻠﻨـــﺖ ﺍﻟﻤﻄﺎﺑـــﻊ ﺍﻟﻤﺮﻛﺰﻳـــﺔ ،ﺇﺣﺪﻯ ﺃﻛﺒـــﺮ ﺍﻟﻤﻄﺎﺑﻊ
ﻭﺃﻓﺮﻳﻘﻴﺎ ،ﻗﺴـــﻢ ﻋﻤﻠﻴـــﺎﺕ ﺯﻳﺮﻭﻛﺲ ﻓﻲ ﺍﻷﺳـــﻮﺍﻕ
ﺍﻟﺘﺠﺎﺭﻳـــﺔ ﻓـــﻲ ﺍﻷﺭﺩﻥ ،ﻋـــﻦ ﻗﻴﺎﻣﻬـــﺎ ﺑﺎﻹﺳـــﺘﺜﻤﺎﺭ
ﺍﻟﻨﺎﻣﻴـــﺔ” :ﻧﺤـــﻦ ﺳـــﻌﺪﺍﺀ ﺟـــﺪﴽ ﺑﺈﺧﺘﻴـــﺎﺭ ﺍﻟﻤﻄﺎﺑـــﻊ
ﺑﻤﺎﻛﻴﻨـــﺔ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴـــﺔ ”ﺩﻭﻛﻴﻮﻛﻮﻟﺮ “٧٠٠ﻣﻦ
ﺍﻟﻤﺮﻛﺰﻳﺔ ﻟﻤﺎﻛﻴﻨﺔ ”ﺩﻭﻛﻴﻮﻛﻮﻟﺮ “٧٠٠ﻭﺍﻟﺘﻲ ﺳﺘﻌﺰﺯ
ﺯﻳﺮﻭﻛﺲ ،ﻭﺫﻟﻚ ﺧـــﻼﻝ ﻓﻌﺎﻟﻴﺎﺕ ﻣﻌﺮﺿﻲ ﺍﻟﺨﻠﻴﺞ
ﻣـــﻦ ﻗﺪﺭﺗﻬﺎ ﻋﻠﻰ ﺗﻮﻓﻴـــﺮ ﺍﻟﺨﺪﻣـــﺎﺕ ﻭﺍﻟﻤﻄﺒﻮﻋﺎﺕ
ﻟﻠﻄﺒﺎﻋـــﺔ ﻭﺍﻟﺘﻐﻠﻴـــﻒ .٢٠٠٩ﻭﻭﻓﻘـــﴼ ﻟﻠﻤﻄﺒﻌﺔ ،ﺟﺎﺀ
ﺫﺍﺕ ﺍﻟﺠﻮﺩﺓ ﺍﻟﻌﺎﻟﻴﺔ“.
ﻗﺮﺍﺭ ﺍﻹﺳـــﺘﺜﻤﺎﺭ ﺑﻤﺎﻛﻴﻨـــﺔ ”ﺩﻭﻛﻴﻮﻛﻮﻟـــﺮ “٧٠٠ﻣﻦ
ﻭﻭﻓﻘـــﴼ ﻟﺰﻳﺮﻭﻛـــﺲ ،ﺗﻌـــﺪ ﻣﺎﻛﻴﻨـــﺔ ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﺮﻗﻤﻴﺔ
ﺯﻳﺮﻭﻛﺲ ﺇﺳـــﺘﺠﺎﺑﺔ ﻟﻠﻄﻠـــﺐ ﺍﻟﻤﺘﺰﺍﻳﺪ ﻣﻦ ﻋﻤﻼﺋﻬﺎ
”ﺩﻭﻛﻴﻮﻛﻮﻟـــﺮ “٧٠٠ﺃﻭﻝ ﻣﺎﻛﻴﻨـــﺔ ﺇﻧﺘﺎﺟﻴـــﺔ ﺣﻘﻴﻘﻴـــﺔ
ﺍﻟﻤﺤﻠﻴﻴﻦ ﻋﻠﻰ ﺍﻟﻤﻄﺒﻮﻋﺎﺕ ﺍﻟﺮﻗﻤﻴﺔ. ّ ﺣﻤﺎﺩ ،ﻣﺪﻳـــﺮ ﻋﺎﻡ ﺍﻟﻤﻄﺎﺑـــﻊ ﺍﻟﻤﺮﻛﺰﻳﺔ، ﻭﻋﻠـــﻖ ﻣﺎﻫﺮ ّ
ﺗﺴﺎﻋﺪ ﺍﻟﻤﻄﺎﺑﻊ ﻋﻠﻰ ﺇﻗﺘﺤﺎﻡ ﻋﺎﻟﻢ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺘﺠﺎﺭﻳﺔ
ﻋﻠـــﻰ ﺍﻹﺳـــﺘﺜﻤﺎﺭ ﺍﻟﺠﺪﻳﺪ ﻗﺎﺋ ً ﻼ” :ﺑﻌـــﺪ ﺃﻛﺜﺮ ﻣﻦ ٥٠
ﺩﻋﻤـــﺖ ﻫـــﺬﻩ ﺍﻟﻤﺎﻛﻴﻨﺔ ﺍﻟﺘـــﻲ ﺗﺘﻴﺢ ﺍﻟﺮﻗﻤﻴـــﺔ .ﻭﻗـــﺪ ّ ﺍﻟﺤﺼﻮﻝ ﻋﻠﻰ ﻣﻄﺒﻮﻋﺎﺕ ﺫﺍﺕ ﺟﻮﺩﺓ ﻋﺎﻟﻴﺔ ،ﺑﺄﻓﻀﻞ
ﻋﺎﻣﴼ ﻣﻦ ﺍﻟﺨﺒﺮﺓ ﻓﻲ ﻣﺠﺎﻝ ﻃﺒﺎﻋﺔ ﺍﻷﻭﻓﺴﺖ ،ﻧﺤﻦ
ﺃﺩﺍﺀ ﻣﻤﻜﻦ ،ﻭﺗﺸﻜﻴﻠﺔ ﻣﺬﻫﻠﺔ ﻣﻦ ﺧﻴﺎﺭﺍﺕ ﺍﻟﺘﺸﻄﻴﺐ،
ﻧﻘﺪﻡ ﻟﻌﻤﻼﺋﻨﺎ ﺃﺣﺪﺙ ﻣﺎ ﺗﻮﺻﻠﺖ ﻧﺘﻄﻠﻊ ﺍﻟﻴﻮﻡ ﺇﻟﻰ ﺃﻥ ّ
ﻭﻣﻨﻬـــﺎ ﺍﻟﺤﺼﻮﻝ ﻋﻠﻰ ﻣﻄﺒﻮﻋـــﺎﺕ ﺑﺪﻗﺔ ﺗﺼﻞ ﻟﻐﺎﻳﺔ
ﺇﻟﻴـــﻪ ﺗﻘﻨﻴـــﺔ ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﺮﻗﻤﻴـــﺔ ﻭﺑﻤﺴـــﺎﻋﺪﺓ ﻣﺎﻛﻴﻨﺔ
٢٤٠٠ x ٢٤٠٠ﻧﻘﻄﺔ ﻟﻜﻞ ﺑﻮﺻﺔ ،ﻭﺳـــﺮﻋﺎﺕ ﺗﺼﻞ
”ﺩﻭﻛﻴﻮﻛﻮﻟﺮ ،“٧٠٠ﻧﻈﺎﻡ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻹﻧﺘﺎﺟﻲ ﺍﻟﻤﺘﻤﻴﺰ
ﺇﻟﻰ ٧٠ﻭﺭﻗﺔ ﺑﻤﻘﺎﺱ ”ﺃﻳﻪ “٤ﻓﻲ ﺍﻟﺪﻗﻴﻘﺔ.
ﺗﻘﺪﻣﻬﺎ ﺍﻟﻤﻄﺎﺑﻊ ﺍﻟﻤﺮﻛﺰﻳﺔ ﻭﺗﺘﻀﻤﻦ ﺍﻟﺨﺪﻣﺎﺕ ﺍﻟﺘﻲ ّ
ﻣﻦ ﺍﻟﻴﻤﻴﻦ ﺍﻟﻰ ﺍﻟﻴﺴﺎﺭ:
ﻣﻦ ﺯﻳﺮﻭﻛﺲ ،ﻭﺍﻟﺬﻱ ﺳـــﻴﺘﻴﺢ ﻟﻨﺎ ﺍﻹﻧﺘﻘﺎﻝ ﺑﺴـــﻬﻮﻟﺔ
ﻳﺬﻛـــﺮ ﺃﻥ ﺍﻟﻤﻄﺎﺑﻊ ﺍﻟﻤﺮﻛﺰﻳﺔ ﻗﺪ ﺗﺄﺳﺴـــﺖ ﻓﻲ ﺃﻭﺍﺋﻞ
ﻋﻠـــﻰ ﻃﺒﺎﻋـــﺔ ﺍﻟﻜﺘـــﺐ ﻭﺍﻟﻤﺠـــﻼﺕ ﻭﺍﻟﻜﺘﺎﻟﻮﺟـــﺎﺕ
ﺣﻤﺎﺩ ،ﻣﺪﻳﺮ ﻋﺎﻡ ﺍﻟﻤﻄﺎﺑﻊ ﺍﻟﻤﺮﻛﺰﻳﺔ، ﻣﺎﻫﺮ ّ
ﺇﻟﻰ ﻋﺎﻟـــﻢ ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﺮﻗﻤﻴـــﺔ ،ﻭﻳﻤﻨﺤﻨـــﺎ ﺍﻷﻓﻀﻠﻴﺔ
ﺍﻟﺨﻤﺴـــﻴﻨﻴﺎﺕ ﻣـــﻦ ﺍﻟﻘـــﺮﻥ ﺍﻟﻤﺎﺿـــﻲ ،ﻭﺇﺷـــﺘﻬﺮﺕ
ﻭﺍﻟﺒﺮﻭﺷـــﻮﺭﺍﺕ ﻭﺍﻟﺘﻘﺎﻭﻳـــﻢ ﻭﺍﻟﻤﻔﻜﺮﺍﺕ ﻭﻣﺎ ﺷـــﺎﻛﻞ
ﺍﻟﺘﻨﺎﻓﺴـــﻴﺔ ﻭﺍﻟﻘﺪﺭﺓ ﻋﻠﻰ ﺗﻘﺪﻳﻢ ﺗﺸـــﻜﻴﻠﺔ ﺃﻭﺳﻊ ﻣﻦ
ﺑﺈﻋﺘﻤﺎﺩﻫﺎ ﻋﻠﻰ ﺃﺣﺪﺙ ﻣﺎ ﺗﻮﺻﻠﺖ ﺇﻟﻴﻪ ﺍﻟﺘﻜﻨﻮﻟﻮﺟﻴﺎ
ﺫﻟﻚ ،ﻭﺗﺘﺠﺎﻭﺯ ﺍﻟﻄﺎﻗﺔ ﺍﻹﻧﺘﺎﺟﻴﺔ ﺍﻟﺴـــﻨﻮﻳﺔ ﻟﻠﻤﻄﺒﻌﺔ
ﺍﻟﻌﺮﻭﺽ ﻭﺍﻟﺨﺪﻣﺎﺕ ﺇﻟﻰ ﻋﻤﻼﺋﻨﺎ ﺍﻟﻤﺨﻠﺼﻴﻦ“.
ﻓﻲ ﻣﺠﺎﻝ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺘﺠﺎﺭﻳﺔ ،ﻭﺫﻟﻚ ﻟﻀﻤﺎﻥ ﺗﻤﺘﻌﻬﺎ
ﺍﻟـ ٢٠ﻣﻠﻴﻮﻥ ﻛﺘﺎﺏ.
ﻣـــﻦ ﺟﻬﺘﻪ ،ﻗـــﺎﻝ ﺗﻴﻢ ﻏﻮﻟـــﺪ ،ﻣﺪﻳﺮ ﻋـــﺎﻡ ﺍﻟﺨﺪﻣﺎﺕ
ﺑﺄﻋﻠﻰ ﻣﺴـــﺘﻮﻳﺎﺕ ﺭﺿﺎ ﺍﻟﻌﻤـــﻼﺀ ﻣﻦ ﺧﻼﻝ ﺭﻓﺪﻫﻢ
ﺍﻟﻌﺎﻟﻤﻴـــﺔ ﻭﺍﻹﻧﺘﺎﺝ ﻓﻲ ﺯﻳﺮﻭﻛﺲ ﺍﻟﺸـــﺮﻕ ﺍﻷﻭﺳـــﻂ
ﺑﺄﺭﻗﻰ ﻭﺃﺟﻮﺩ ﺍﻟﺨﺪﻣﺎﺕ.
ﺯﻳﺮﻭﻛﺲ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ
ME Printer May 2009
ﻟﻠﺤﺼـﻮﻝ ﻋﻠﻰ ﺍﻟﻨﺴﺨﺔ ﺍﻹﻟﻜﺘﺮﻭﻧﻴﺔ ﺃﺩﺧﻞ ﺇﻟﻰ ﻣﻮﻗﻌﻨﺎ
ﻣﻊ ﺃﻳﻤﻦ ﻣﻄﺮ ﻭﻛﺮﻳﺲ ﻟﻴﻨﺶ ﻣﻦ
ﺩﺑــــﻲ” :ﻣﺠﻤﻮﻋﺔ ﺍﻟﺨﻠﻴﺞ ﺍﻟﺘﺠﺎﺭﻳﺔ“ ﺗﺒﺮﻡ ﺻﻔﻘﺔ ﻟﺒﻴﻊ ﻧﻈﺎﻡ ﺗﺤﻀﻴﺮ ﺍﻷﻟﻮﺍﺡ ﻋﻼﻣﺔ ”ﻛـﻮﺩﺍﻙ“ ﺑﻴﻊ ﻧﻈﺎﻡ ”ﺗﺮﻧﺪﺳﺘﺮ“ ﺍﻟﻰ ﺷﺮﻛﺔ ”ﺳﻴﺮ ﺳﺒﻴﺪﻱ“ ﻋﻠﻰ ﻫﺎﻣﺶ ﻣﻌﺮﺽ ﺍﻟﺨﻠﻴﺞ ﻟﻠﻄﺒﺎﻋﺔ ٢٠٠٩ ﺃﻧﻬـــﺎ ﻗﺎﻣـــﺖ ﺑﺈﺑﺮﺍﻡ ﺻﻔﻘـــﺔ ﻟﺒﻴﻊ ﻧﻈﺎﻡ ﺳـــﻲ ﺗﻲ ﺑﻲ
ﻟﻠﺸـــﺮﻛﺔ ﺗﺨﻔﻴـــﺾ ﺍﻟﻤﺼﺮﻭﻓـــﺎﺕ ﺍﻟﻤﻬـــﺪﻭﺭﺓ ﻋﻠﻰ
)ﺗﺮﻧﺪﺳـــﺘﺮ III ٤٠٠ﻛﻮﺍﻧﺘﻢ( ﻣﻦ ﻛﻮﺩﺍﻙ ،ﺑﺎﻹﺿﺎﻓﺔ
ﺍﻟﻤﻮﺍﺩ ﺍﻟﻜﻴﻤﻴﺎﻭﻳﺔ ﻭﺍﻷﻳﺪﻱ ﺍﻟﻌﺎﻣﻠﺔ ﻭﻣﺎﺷﺎﺑﻪ ﺫﻟﻚ.
ﺍﻟﻰ ﺣﻠﻮﻝ ﺳـــﻴﺮ ﺍﻟﻌﻤﻞ )ﺑﺮﻳﻨﺮﺟﻲ ﺇﻳﻔﻮ( ،ﺍﻟﻰ »ﺳﻴﺮ
ﺗﻌـــﺪ »ﺳـــﻴﺮ ﺳـــﺒﻴﺪﻱ« ﻣـــﻦ ﺃﻛﺒـــﺮ ﺍﻟﺸـــﺮﻛﺎﺕ
ﺳـــﺒﻴﺪﻱ« ،ﺇﺣﺪﻯ ﺍﻟﺸـــﺮﻛﺎﺕ ﺍﻟﻌﺎﻟﻤﻴـــﺔ ﺍﻟﺮﺍﺋﺪﺓ ﻓﻲ
ﺍﻟﻤﺘﺨﺼﺼـــﺔ ﻓـــﻲ ﻣﺠـــﺎﻝ ﺗﻮﻓﻴـــﺮ ﺣﻠـــﻮﻝ ﺍﻟﻄﺒﺎﻋﺔ
ﻣﺠـــﺎﻝ ﺗﻮﻓﻴﺮ ﺣﻠﻮﻝ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﻨﺴـــﺦ ﻭﺍﻟﺸـــﺒﻜﺎﺕ
ﻭﺍﻟﻨﺴـــﺦ ﻭﺍﻟﺸـــﺒﻜﺎﺕ ﺍﻟﺮﻗﻤﻴـــﺔ ،ﻭﺗﻤﺘﻠـــﻚ ﺃﻛﺜﺮ ﻣﻦ
ﺍﻟﺮﻗﻤﻴـــﺔ ﻓﻲ ﺍﻹﻣـــﺎﺭﺍﺕ .ﻭﻭﻓﻘـــﴼ ﻟﻠﻤﺠﻤﻮﻋﺔ ،ﺟﺮﺕ
١٠٠٠ﻣﺮﻛﺰ ﻓﻲ ٣٠ﺑﻠﺪﴽ ﺣﻮﻝ ﺍﻟﻌﺎﻟﻢ .ﻛﻤﺎ ﺃﻧﻬﺎ ﺗﻮﻓﺮ
ﻣﺮﺍﺳـــﻴﻢ ﺗﻮﻗﻴـــﻊ ﺍﻹﺗﻔﺎﻗﻴـــﺔ ﻓـــﻲ ﻣﻨﺼـــﺔ ﻣﺠﻤﻮﻋﺔ
ﺣﺰﻣﺔ ﻣﻦ ﺍﻟﺤﻠﻮﻝ ﺍﻟﺨﺎﺻﺔ ﺑﺈﺩﺍﺭﺓ ﺍﻟﻮﺛﺎﺋﻖ ﻭﺍﻷﻧﻈﻤﺔ
ﺍﻟﺨﻠﻴـــﺞ ﺍﻟﺘﺠﺎﺭﻳﺔ ﺑﻤﻌﺮﺽ ﺍﻟﺨﻠﻴﺞ ﻟﻠﻄﺒﺎﻋﺔ )ﺟﻠﻒ
ﺍﻟﺸﺮﺍﺋﻴﺔ ﻋﺒﺮ ﺍﻹﻧﺘﺮﻧﺖ .ﻭﻳﻤﻜﻦ ﻟﻠﻌﻤﻼﺀ ﺍﻟﺤﺼﻮﻝ
ﻋﻠـــﻰ ﺍﻟﺨﺪﻣـــﺎﺕ ﺍﻟﻤﺘﻮﻓـــﺮﺓ ﻋﺒﺮ ﺷـــﺒﻜﺔ ﺍﻹﻧﺘﺮﻧﺖ
ﻭﻗـــﺎﻝ ﻋﺒـــﺪ ﺍﻟﻨﺎﺟـــﻲ ﺳﻨﻮﺳـــﻲ ﻣﺪﻳـــﺮ ﻋﺎﻡ ﺷـــﺮﻛﺔ
ﻭﺍﻟﺘـــﻲ ﺗﺘﻀﻤـــﻦ ﺧﺪﻣﺔ ﻣﺮﺍﺟﻌﺔ ﺍﻟﻮﺛﺎﺋـــﻖ ﻭﻃﻠﺒﻬﺎ ﺃﻭ
”ﺳـــﻴﺮ ﺳـــﺒﻴﺪﻱ“ ،ﺍﻹﻣـــﺎﺭﺍﺕ” :ﺳـــﺘﻜﻮﻥ ﻫﺬﻩ ﻫﻲ
ﺇﺭﺳﺎﻟﻬﺎ ﺇﻟﻰ ﺃﻱ ﻣﻜﺎﻥ ﺑﺴﻬﻮﻟﺔ ﺑﺎﻟﻐﺔ.
ﺍﻟﻤـــﺮﺓ ﺍﻷﻭﻟﻰ ﺍﻟﺘﻲ ﻧﺴـــﺘﺨﺪﻡ ﻓﻴﻬـــﺎ ﺗﻘﻨﻴﺔ ﻣﺘﻄﻮﺭﺓ
ﺗﺠﺪﺭ ﺍﻹﺷـــﺎﺭﺓ ﺍﻟﻰ ﺃﻥ ﻣﺠﻤﻮﻋـــﺔ ﺍﻟﺨﻠﻴﺞ ﺍﻟﺘﺠﺎﺭﻳﺔ
ﻛﻬـــﺬﻩ ،ﻭﻫـــﻮ ﺃﻭﻝ ﻧﻈﺎﻡ ﺳـــﻲ ﺗﻲ ﺑﻲ ﻧﻘﻮﻡ ﺑﺸـــﺮﺍﺋﻪ
ﻫﻲ ﺻﺎﺣﺒﺔ ﺍﻻﻣﺘﻴﺎﺯ ﻣﻊ »ﺳـــﻴﺮ ﺳﺒﻴﺪﻱ« ﻭﺗﻤﺘﻠﻚ
ﺃﻋﻠﻨـــﺖ ﻣﺠﻤﻮﻋـــﺔ ﺍﻟﺨﻠﻴـــﺞ ﺍﻟﺘﺠﺎﺭﻳـــﺔ ،ﺍﻟﻤـــﻮﺯﻉ
ﻣـــﻦ ﻛـــﻮﺩﺍﻙ“ ،ﻣﻀﻴﻔﴼ ﺃﻥ ﻧﻈـــﺎﻡ ﺗﺤﻀﻴـــﺮ ﺍﻷﻟﻮﺍﺡ
ﺣﻘـــﻮﻕ ﺍﻟﺘﺸـــﻐﻴﻞ ﺍﻟﺤﺼﺮﻳـــﺔ ﻓـــﻲ ﺩﻭﻟـــﺔ ﺍﻹﻣﺎﺭﺍﺕ
ﺍﻟﺮﺋﻴﺴﻲ ﻟﻤﻨﺘﺠﺎﺕ ﻛﻮﺩﺍﻙ ﺍﻟﻄﺒﺎﻋﻴﺔ ﻓﻲ ﺍﻹﻣﺎﺭﺍﺕ،
)ﺗﺮﻧﺪﺳـــﺘﺮ III ٤٠٠ﻛﻮﺍﻧﺘـــﻢ( ﻣـــﻦ ﻛﻮﺩﺍﻙ ﺳـــﻴﺘﻴﺢ
»ﺍﻟﺴﻌﻮﺩﻳـﺔﻟﻠﻄﺒﺎﻋـﺔﻭﺍﻟﺘﻐﻠﻴـﻒ«ﺗﻌﻴﹽﻦﺭﺋﻴﺴﴼﺗﻨﻔﻴﺬﻳـﴼﺟﺪﻳـﺪﴽ ﺍﻟﺪﻛﺘـﻮﺭ ﺳﻌﺪ ﺑﻦ ﺭﺍﺷﺪ ﺍﻟﺪﻭﺳــﺮﻱ ّ ﻳﺘﻘﻠــﺪ ﻣﻬـﺎﻡ ﻣﻨﺼﺒـﻪ ﺍﻟﺠﺪﻳـﺪ ﻓــﻲ ﺍﻟﺸﺮﻛـﺔ ﺍﻟﺪﻭﺳﺮﻱ ﺑﻌﺪﻫﺎ ﻧﺤﻮ ﻣﻄﺎﺑﻊ ﺟﺮﻳﺪﺓ »ﺍﻟﻴﻮﻡ« ﺣﻴﺚ ﻋﻤﻞ ﻓﻴﻬﺎ ﻣﻦ ﻋﺎﻡ ٢٠٠٠ﺇﻟﻰ ﻋﺎﻡ ،٢٠٠٧ﻭﺣﺼﻠﺖ »ﺍﻟﻴـــﻮﻡ« ﻓﻲ ﻋﻬﺪﻩ ﻋﻠﻰ ﺟﺎﺋـــﺰﺓ ﺃﻓﻀﻞ ﻣﻄﺒﻌﺔ ﻓﻲ ﺁﺳـــﻴﺎ ﻭﺛﺎﻧﻲ ﺃﻓﻀﻞ ﻣﺆﺳﺴﺔ ﻋﻠﻰ ﻣﺴـــﺘﻮﻯ ﺍﻟﻌﺎﻟﻢ ﺍﻟﺘﻲ ﺗﺤﺼﻞ ﻋﻠﻰ ﺷﻬﺎﺩﺓ ﺍﻷﻳﺰﻭ ﺍﻟﺨﺎﺻﺔ ﺑﺎﻟﻄﺒﺎﻋﺔ ﺍﻟﺼﺤﻔﻴـــﺔ .ﻛﻤﺎ ﻋﻤﻞ ﻣﺴﺘﺸـــﺎﺭﴽ ﻟﺒﻌـــﺾ ﺍﻟﺠﻬﺎﺕ ﻭﻗﺪﻡ ﻋﺪﺓ ﺃﻭﺭﺍﻕ ﻋﻤﻞ ﺧﻼﻝ ﺍﻟﻤﺆﺗﻤﺮﺍﺕ ﺍﻷﺧـــﺮﻯ ّ ﺍﻟﺪﻭﻟﻴﺔ ﺍﻟﻤﺘﺨﺼﺼﺔ. ﺃﻣﺎ ﺍﻟﻘﻴﻦ ﻓﻬﻮ ﺣﺎﺻﻞ ﻋﻠﻰ ﺷﻬﺎﺩﺓ ﺍﻟﺒﻜﺎﻟﻮﺭﻳﻮﺱ ﻓﻲ ﻋﻠﻮﻡ ﺍﻟﺤﺎﺳﻮﺏ ﻣﻦ ﺟﺎﻣﻌﺔ ﻗﻮﻧﺰﺍﻗﺎ -ﺳﺒﻮﻛﻦ -ﻓﻲ ﻭﺍﺷﻨﻄﻦ ﺑﺎﻟﻮﻻﻳﺎﺕ ﺍﻟﻤﺘﺤﺪﺓ ﺍﻷﻣﺮﻳﻜﻴﺔ ،ﺇﺿﺎﻓﺔ ﺇﻟﻰ
ME Printer May 2009
ﺃﻋﻠﻨﺖ ﺍﻟﺸـــﺮﻛﺔ ﺍﻟﺴﻌﻮﺩﻳﺔ ﻟﻠﻄﺒﺎﻋﺔ ﻭﺍﻟﺘﻐﻠﻴﻒ ،ﺇﺣﺪﻯ
ﻓـــﻲ ﺍﻟﻄﺒﺎﻋﺔ ﻣﻦ ﺟﺎﻣﻌﺔ ﺭﻭﺷﺴـــﺘﺮ ﺍﻷﻣﻴﺮﻛﻴﺔ ،ﺍﻟﺘﻲ
ﻋﺒﺪ ﺍﻟﻌﺰﻳﺰ ﺍﻟﺤﺮﺑﻴﺔ ،ﻭﺩﻭﺭﺍﺕ ﺗﺪﺭﻳﺒﻴﺔ ﻣﺘﺨﺼﺼﺔ ﻓﻲ
ﺷـــﺮﻛﺎﺕ ﺍﻟﻤﺠﻤﻮﻋﺔ ﺍﻟﺴﻌﻮﺩﻳﺔ ﻟﻸﺑﺤﺎﺙ ﻭﺍﻟﺘﺴﻮﻳﻖ،
ﺗﻌـــﺪ ﺃﻓﻀـــﻞ ﺍﻟﺠﺎﻣﻌـــﺎﺕ ﺍﻟﻤﺘﺨﺼﺼﺔ ﻓـــﻲ ﺍﻟﻄﺒﺎﻋﺔ
ﺍﻟﺘﺸﻐﻴﻞ ﻭﻫﻨﺪﺳﺔ ﺍﻟﺒﺮﺍﻣﺞ ﻭﻗﻮﺍﻋﺪ ﺍﻟﻤﻌﻠﻮﻣﺎﺕ .ﻭﻗﺪ
ﻋﻦ ﺗﻌﻴﻴﻦ ﺍﻟﺪﻛﺘﻮﺭ ﺳـــﻌﺪ ﺑﻦ ﺭﺍﺷـــﺪ ﺍﻟﺪﻭﺳﺮﻱ ﺭﺋﻴﺴﴼ
ﻓـــﻲ ﺍﻟﻌﺎﻟﻢ ،ﺑﻴﻨﻤـــﺎ ﺣﺼﻞ ﻋﻠﻰ ﺩﺭﺟﺘﻲ ﺍﻟﻤﺎﺟﺴـــﺘﻴﺮ
ﺳـــﺒﻖ ﻟﻪ ﺃﻥ ﻋﻤـــﻞ ﺿﺎﺑﻄﴼ ﻓﻲ ﺍﻟﻘـــﻮﺍﺕ ﺍﻟﺠﻮﻳﺔ ﻓﻲ
ﺗﻨﻔﻴﺬﻳـــﴼ ﺟﺪﻳﺪﴽ ﻟﻠﺸـــﺮﻛﺔ .ﻳﺄﺗﻲ ﺫﻟﻚ ﻋﻘﺐ ﺇﺳـــﺘﻘﺎﻟﺔ
ﻭﺍﻟﺪﻛﺘـــﻮﺭﺍﻩ ﻓﻲ ﺍﻹﺩﺍﺭﺓ ﻣـــﻦ ﺍﻟﺠﺎﻣﻌﺔ ﺍﻷﻣﻴﺮﻛﻴﺔ ﻓﻲ
ﻣﺠﺎﻝ ﺗﻘﻨﻴﺔ ﺍﻟﻤﻌﻠﻮﻣﺎﺕ ﻭﻫﻨﺪﺳﺔ ﺍﻟﺒﺮﺍﻣﺞ ﻛﻤﺎ ﻋﻤﻞ
ﺍﻟﻤﻬﻨـــﺪﺱ ﻃﺎﺭﻕ ﺑﻦ ﻋﺒﺪ ﺍﻟﻜﺮﻳﻢ ﺍﻟﻘﻴﻦ ﻣﻦ ﻣﻨﺼﺒﻪ ّ ﻟﻠﺸﺮﻛﺔﻭﺗﺴﻠﻤﻪﻟﻤﻬﺎﻡ ﻧﺎﺋﺐﺍﻟﺮﺋﻴﺲ ﻛﺮﺋﻴﺲﺗﻨﻔﻴﺬﻱ
ﻟﻨﺪﻥ ﻓﻲ ﻋﺎﻣﻲ ٢٠٠٢ﻭ ٢٠٠٥ﻋﻠﻰ ﺍﻟﺘﻮﺍﻟﻲ.
ﻧﺎﺋﺒﴼ ﻟﻠﻤﺪﻳﺮ ﺍﻟﻌﺎﻡ ﻟﻠﺸﺮﻛﺔ ﺍﻟﺴﻌﻮﺩﻳﺔ ﻟﻸﺑﺤﺎﺙ ﻭﺍﻟﻨﺸﺮ
ﻭﻳﻌﺪ ﺍﻟﺪﻭﺳﺮﻱ ﻣﻦ ﺍﻟﺨﺒﺮﺍﺕ ﺍﻟﻤﻬﻨﻴﺔ ﺍﻟﻤﺘﺨﺼﺼﺔ
ﺑﻴﻦ ﻋﺎﻣﻲ ٢٠٠٥ﻭ ،٢٠٠٧ﻗﺒﻞ ﺃﻥ ﻳﺘﻢ ﺗﻌﻴﻴﻨﻪ ﺭﺋﻴﺴﴼ
ﺍﻟﺘﻨﻔﻴﺬﻱ ﻟﻠﻤﺠﻤﻮﻋﺔ ﺍﻟﺴﻌﻮﺩﻳﺔ ﻟﻸﺑﺤﺎﺙ ﻭﺍﻟﺘﺴﻮﻳﻖ
ﺍﻟﻘﻼﺋـــﻞ ﻓـــﻲ ﻣﺠﺎﻟـــﻪ ،ﺣﻴـــﺚ ﻳﻜﺘﻨﺰ ﺧﺒـــﺮﺓ ﻋﻤﻠﻴﺔ
ﺗﻨﻔﻴﺬﻳﴼ ﻟﻠﺸﺮﻛﺔ ﺍﻟﺴﻌﻮﺩﻳﺔ ﻟﻠﻄﺒﺎﻋﺔ ﻭﺍﻟﺘﻐﻠﻴﻒ ﻓﻲ ﻋﺎﻡ
ﻭﻣﺪﻳﺮﴽ ﻋﺎﻣﴼ ﻟﻠﺸﺮﻛﺔ ﺍﻟﺴﻌﻮﺩﻳﺔ ﻟﻸﺑﺤﺎﺙ ﻭﺍﻟﻨﺸﺮ.
ﻣﺠﻤﻊ ﻭﺍﺳﻌﺔ ،ﻭﻗﺪ ﺷﻐﻞ ﻣﻨﺼﺐ ﻣﺪﻳﺮ ﺍﻹﻧﺘﺎﺝ ﻓﻲ ّ
.٢٠٠٧ﻭﻋﻤـــﻞ ﺍﻟﻘﻴﻦ ﺃﻳﻀﴼ ﻛﻤﺴـــﺎﻋﺪ ﻟﻠﻤﺪﻳﺮ ﺍﻟﻌﺎﻡ
ﺇﻧﻀﻢ ﺍﻟﺪﻭﺳـــﺮﻱ ﺇﻟﻰ ﺍﻟﺸـــﺮﻛﺔ ﺍﻟﺴـــﻌﻮﺩﻳﺔ ﻟﻠﻄﺒﺎﻋﺔ
ﺍﻟﻤﻠﻚ ﻓﻬـــﺪ ﻟﻄﺒﺎﻋﺔ ﺍﻟﻤﺼﺤﻒ ﺍﻟﺸـــﺮﻳﻒ ﻣﻦ ﻋﺎﻡ
ﻭﺍﻟﺘﻐﻠﻴﻒ ﻓﻲ ﻋﺎﻡ ٢٠٠٨ﺣﻴﺚ ﺷـــﻐﻞ ﻣﻨﺼﺐ ﻣﺪﻳﺮ
١٩٨٩ﺇﻟـــﻰ ١٩٩٧ﻗﺒﻞ ﺃﻥ ﻳﻌﻤﻞ ﻣﺪﻳﺮﴽ ﻟﻠﺸـــﺆﻭﻥ
ﻋﺎﻣﻲ ٢٠٠٤ﻭ ،٢٠٠٥ﻭﻣﺪﻳﺮ ﺇﺩﺍﺭﺓ ﺍﻟﻤﺴـــﺎﻧﺪﺓ ﺍﻟﻔﻨﻴﺔ
ﺗﻨﻔﻴﺬﻱ ﻟﻠﻌﻤﻠﻴﺎﺕ ﺇﻟﻰ ﺃﻥ ﺗﻢ ﺗﻜﻠﻴﻔﻪ ﺭﺋﻴﺴﻴﴼ ﺗﻨﻔﻴﺬﻳﴼ
ﺍﻹﺩﺍﺭﻳـــﺔ ﻭ ﺍﻟﻤﺸـــﺘﺮﻳﺎﺕ ﻓﻲ ﺳـــﺒﺎﺋﻚ ﻓـــﻲ ﺍﻟﺠﺒﻴﻞ
ﻓﻲ ﺍﻟﺸﺮﻛﺔ ﺍﻟﺴﻌﻮﺩﻳﺔ ﻟﻸﺑﺤﺎﺙ ﻭﺍﻟﻨﺸﺮ ﻟﺜﻼﺛﺔ ﺃﺷﻬﺮ
ﻟﻠﺸـــﺮﻛﺔ ،ﻭﻫـــﻮ ﺣﺎﺻﻞ ﻋﻠـــﻰ ﺩﺭﺟـــﺔ ﺍﻟﺒﻜﺎﻟﻮﺭﻳﻮﺱ
ﺍﻟﺼﻨﺎﻋﻴـــﺔ ﻣـــﻦ ﻋـــﺎﻡ ١٩٩٧ﺇﻟـــﻰ .٢٠٠٠ﻭﺗﻮﺟـــﻪ
ﻓﻲ ﻋﺎﻡ .٢٠٠٤
ﻓﻲ ﺍﻟﺸﺮﻛﺔ ﺍﻟﺴـــﻌﻮﺩﻳﺔ ﻟﻸﺑﺤﺎﺙ ﻭﺍﻟﻨﺸﺮ ﻭﺫﻟﻚ ﺑﻴﻦ
ﺍﻹﻣـﺎﺭﺍﺕ :ﺍﻟﻤﻨﻄﻘـﺔ ﺍﻟﻌﺎﻟﻤﻴـﺔ ﻟﻺﻧﺘـﺎﺝ ﺍﻹﻋﻼﻣـﻲ ﺗﺴﻌـﻰ ﻟﻠﺮﻳﺎﺩﺓ ﺍﻟﻌﺎﻟﻤﻴـﺔ ﻣﺮﺍﻓﻖ ﺍﻹﻧﺘﺎﺝ ﺍﻟﻤﺘﻄﻮﺭﺓ ﻭﺍﻟﺒﻴﺌﺔ ﺍﻟﻤﺤﻔﺰّﺓ ﻟﻸﻋﻤﺎﻝ ﺗﺠﺬﺏ ﺍﻟﻤﺰﻳﺪ ﻣﻦ ﺍﻟﻤﺴﺘﺜﻤﺮﻳﻦ ﺍﻟﻰ ﺍﻟﻤﻨﻄﻘﺔ ﺇﻧﻄﻼﻗـــﴼ ﻣـــﻦ ﻛﻮﻧﻬـــﺎ ﺍﻟﻤﻨﻄﻘﺔ ﺍﻟﺤـــﺮﺓ ﺍﻟﻮﺣﻴﺪﺓ ﻓﻲ ﺍﻟﻌﺎﻟـــﻢ ﺍﻟﻤﺘﺨﺼﺼـــﺔ ﺑﻘﻄﺎﻋـــﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﻨﺸـــﺮ ﻭﺍﻟﺘﻐﻠﻴـــﻒ ﻭﻓﻨـــﻮﻥ ﺍﻟﺠﺮﺍﻓﻴـــﻚ ،ﻧﺠﺤـــﺖ ﺍﻟﻤﻨﻄﻘﺔ ﺍﻟﻌﺎﻟﻤﻴـــﺔ ﻟﻺﻧﺘـــﺎﺝ ﺍﻹﻋﻼﻣـــﻲ ،ﺍﻟﻌﻀﻮ ﻓـــﻲ ﺗﻴﻜﻮﻡ ﻟﻺﺳـــﺘﺜﻤﺎﺭﺍﺕ ،ﻓـــﻲ ﺗﻌﺰﻳـــﺰ ﻣﻜﺎﻧﺘﻬـــﺎ ﻛﻮﺍﺣﺪﺓ ﻣﻦ ﺃﻛﺜﺮ ﺍﻟﻤﻨﺎﻃﻖ ﺍﻟﺤﺮﺓ ﺟﺬﺑﴼ ﻟﺸـــﺮﻛﺎﺕ ﺍﻟﻨﺸﺮ ﺍﻟﻌﺎﻟﻤﻴﺔ ﺍﻟﺮﺍﻏﺒـــﺔ ﺑﺘﺄﺳـــﻴﺲ ﻣﻘﺮﺍﺕ ﻟﻬـــﺎ ﻓﻲ ﺩﺑـــﻲ .ﺇﺫ ﺗﻮﻓﺮ ﻫـــﺬﻩ ﺍﻟﻤﻨﻄﻘـــﺔ ﻟﻠﺸـــﺮﻛﺎﺕ ﺍﻟﻤﻨﻀﻤﺔ ﺇﻟﻴﻬـــﺎ ﺍﻟﻌﺪﻳﺪ ﻣﻦ ﺍﻟﻤﺰﺍﻳـــﺎ ،ﻭﻣﻨﻬﺎ ﺍﻟﻤﻠﻜﻴﺔ ﺍﻟﻜﺎﻣﻠﺔ ﻟﻠﻤﺸـــﺮﻭﻋﺎﺕ ﻭﺍﻹﻋﻔـــﺎﺀ ﺍﻟﻀﺮﻳﺒﻲ ﻭﺍﻟﺠﻤﺮﻛﻲ ﻭﺍﻟﺒﻨﻴﺔ ﺍﻷﺳﺎﺳـــﻴﺔ ﻋﺎﻟﻤﻴـــﺔ ﺍﻟﻤﺴـــﺘﻮﻯ ،ﺑﺎﻹﺿﺎﻓﺔ ﺍﻟﻰ ﻗـــﺮﺏ ﺍﻟﻤﻨﻄﻘﺔ ﺍﻟﻌﺎﻟﻤﻴـــﺔ ﻣـــﻦ ﻣﺮﺍﻓـــﺊ ﺍﻟﺸـــﺤﻦ ﺍﻟﺒـــﺮﻱ ﻭﺍﻟﺒﺤﺮﻱ ﻭﺍﻟﺠـــﻮﻱ ﺍﻟﺘـــﻲ ﺗﻌـــﺪ ﻣﻴـــﺰﺓ ﺇﻗﺘﺼﺎﺩﻳـــﺔ ﻛﺒـــﺮﻯ ﻟﻤﺎ ﺗﻮﻓـــﺮﻩ ﻟﻠﻌﺎﻣﻠﻴـــﻦ ﻓﻲ ﻣﺠـــﺎﻝ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﻨﺸـــﺮ ﻣﻦ
ﺍﻹﻋﻼﻣـــﻲ ﻣﺮﺍﻓﻖ ﺣﻴﻮﻳﺔ ﺃﺧﺮﻯ ﻋﻠـــﻰ ﻫﻴﺌﺔ ﺃﺭﺍﺽ
ﺍﻟﻰ ﺭﻓﻊ ﻣﻌـــﺪﻻﺕ ﺍﻟﻨﻤﻮ ﻷﻋﻠﻰ ﺍﻟﺪﺭﺟﺎﺕ ،ﻻﺳـــﻴﻤﺎ
ﺻﻨﺎﻋﻴﺔ ﻭﻫـــﻲ ﻣﺨﺼﺼﺔ ﻟﻠﻤﺴـــﺘﺜﻤﺮﻳﻦ ﺍﻟﺮﺍﻏﺒﻴﻦ
ﻭﺃﻥ ﺍﻷﺳـــﻌﺎﺭ ﺍﻟﺘﻨﺎﻓﺴـــﻴﺔ ﻓﻲ ﺍﻟﻤﻨﻄﻘﺔ ﺳﺘﻜﻮﻥ ﺃﻗﻞ
ﺑﺒﻨﺎﺀ ﻭﺣﺪﺍﺕ ﺇﻧﺘﺎﺝ ﺇﻋﻼﻣﻴﺔ ﺧﺎﺻﺔ ﺑﻬﻢ.
ﺑﺤﻮﺍﻟﻲ ٣٠ - ٢٠ﻓﻲ ﺍﻟﻤﺎﺋﺔ ﻣﻘﺎﺭﻧﺔ ﻣﻊ ﻧﻈﻴﺮﺍﺗﻬﺎ ﻓﻲ
ﻳﻀﻴﻒ ﺍﻟﻔﻼﺳـــﻲ” :ﺑﺪﺃ ﺍﻟﻌﺪﻳﺪ ﻣﻦ ﺷﺮﻛﺎﺀ ﺍﻷﻋﻤﺎﻝ
ﺍﻟﻤﻤﻠﻜﺔ ﺍﻟﻤﺘﺤﺪﺓ ،ﻛﻤﺎ ﺗﻘﺎﺭﺏ ﻓﻲ ﻛﺜﻴﺮ ﻣﻦ ﺍﻷﺣﻴﺎﻥ
ﻓـــﻲ ﺍﻟﻤﻨﻄﻘـــﺔ ﺍﻟﻌﺎﻟﻤﻴﺔ ﻟﻺﻧﺘـــﺎﺝ ﺍﻹﻋﻼﻣﻲ ﺑﺎﻟﻌﻤﻞ
ﻣﺴـــﺘﻮﻯ ﺍﻷﺳﻌﺎﺭ ﻓﻲ ﺍﻟﺼﻴﻦ .ﻟﺬﺍ ﻓﺈﻥ ﺗﻮﺟﻬﺎﺕ ﻣﻦ
ﻓﻲ ﺍﻟﻮﺣﺪﺍﺕ ﺍﻹﻧﺘﺎﺟﻴﺔ ﻣﺴـــﺒﻘﺔ ﺍﻟﺼﻨﻊ ،ﻭﻗﺪ ﺃﺗﻤﻤﻨﺎ
ﻫﺬﺍ ﺍﻟﻘﺒﻴﻞ ﺳﺘﺠﻌﻞ ﺣﺘﻤﴼ ﻣﻦ ﺩﺑﻲ ﻣﺘﻤﺜﻠﺔ ﺑﺎﻟﻤﻨﻄﻘﺔ
ﺑﻨﺠـــﺎﺡ ﺃﻋﻤﺎﻝ ﺍﻟﺒﻨﻰ ﺍﻟﺘﺤﺘﻴﺔ ،ﻭﻗﺎﻣﺖ ﻫﻴﺌﺔ ﻛﻬﺮﺑﺎﺀ
ﺍﻟﻌﺎﻟﻤﻴﺔ ﻟﻺﻧﺘﺎﺝ ﺍﻹﻋﻼﻣﻲ ﻣﺮﻛﺰ ﺇﺳـــﺘﻘﻄﺎﺏ ﺣﻴﻮﻱ
ﻭﻣﻴـــﺎﻩ ﺩﺑﻲ ﺑﺘﻮﺻﻴﻞ ﺇﻣﺪﺍﺩﺍﺕ ﺍﻟﻜﻬﺮﺑﺎﺀ ﺍﻟﻼﺯﻣﺔ ﺍﻟﻰ
ﻟﻠﺸﺮﻛﺎﺕ ﺍﻟﻌﺎﻣﻠﺔ ﻓﻲ ﺻﻨﺎﻋﺔ ﺍﻟﻨﺸﺮ“.
ﺍﻟﻮﺣـــﺪﺍﺕ ﺍﻟﻤﺴـــﺒﻘﺔ ﺍﻟﺼﻨـــﻊ ،ﻭﺍﻟﺘﻲ ﺗﺸـــﺘﻤﻞ ﻋﻠﻰ
ﻭﻗـــﺪ ﺃﺳـــﻬﻤﺖ ﻋـــﺪﺓ ﻋﻮﺍﻣـــﻞ ﻛﺎﻟﺘﻜﻠﻔﺔ ﺍﻟﺘﻨﺎﻓﺴـــﻴﺔ
١٠٦ﻣﻌﺮﺿﴼ ﻣﺒﻨﻴﴼ ﻭﻓﻖ ﻃﺮﺍﺯ ﻋﺎﻟﻤﻲ ﻭﻣﺴﺘﻮﺩﻋﺎﺕ
ﻭﺍﻟﻤﻮﻗﻊ ﺍﻹﺳـــﺘﺮﺍﺗﻴﺠﻲ ﻭﺍﻟﺒﻨﻴﺔ ﺍﻟﺘﺤﺘﻴﺔ ﺫﺍﺕ ﺍﻟﻄﺮﺍﺯ
ﻳﻘﻮﻝ ﺳـــﻌﻴﺪ ﺍﻟﻔﻼﺳـــﻲ ،ﺍﻟﻤﺪﻳﺮ ﺍﻟﺘﻨﻔﻴﺬﻱ ﻟﻠﻤﻨﻄﻘﺔ
ﺍﻟﻌﺎﻟﻤﻲ ،ﺑﺎﻹﺿﺎﻓﺔ ﺍﻟﻰ ﺍﻟﻤﻨﺎﺥ ﺍﻟﺴﻴﺎﺳﻲ ﻭﺍﻹﻗﺘﺼﺎﺩﻱ
ﺍﻟﻌﺎﻟﻤﻴـــﺔ ﻟﻺﻧﺘﺎﺝ ﺍﻹﻋﻼﻣﻲ” :ﻳﻌﺘﺒﺮ ﻣﻌﺮﺿﺎ ﺍﻟﺨﻠﻴﺞ
ﻭﺑﺴـــﺆﺍﻟﻪ ﻋﻦ ﻣﺪﻯ ﺗﺄﺛﺮ ﺍﻟﻤﻨﻄﻘـــﺔ ﺍﻟﻌﺎﻟﻤﻴﺔ ﻟﻺﻧﺘﺎﺝ
ﺍﻟﻤﺴـــﺘﻘﺮ ،ﻓﻲ ﺟﻌﻞ ﺇﻣﺎﺭﺓ ﺩﺑﻲ ﺑﺸﻜﻞ ﺧﺎﺹ ﻭﺩﻭﻟﺔ
ﻟﻠﻄﺒﺎﻋـــﺔ ﻭﺍﻟﺘﻐﻠﻴﻒ ﺃﻓﻀﻞ ﻣﻨﺼـــﺔ ﻟﺼﻨﺎﻋﺔ ﺍﻟﻄﺒﺎﻋﺔ
ﺍﻹﻋﻼﻣـــﻲ ﺑﺘﺪﺍﻋﻴﺎﺕ ﺍﻷﺯﻣﺔ ﺍﻟﻤﺎﻟﻴﺔ ﺍﻟﺮﺍﻫﻨﺔ ،ﺃﺟﺎﺏ ﺍﻟﻔﻼﺳﻲ ﻗﺎﺋ ً ﻼ” :ﻻ ُﻳﻤﻜﻦ ﻷﻱ ﻣﺮﻛﺰ ﺃﻋﻤﺎﻝ ﺩﻭﻟﻲ
ﺍﻹﻣﺎﺭﺍﺕ ﺑﺸـــﻜﻞ ﻋﺎﻡ ﻭﺟﻬﺔ ﺇﺳـــﺘﺜﻤﺎﺭﻳﺔ ﺗﻨﺎﻓﺴـــﻴﺔ
ﺑﺪﻭﺭﺗـــﻪ ﺍﻷﺧﻴﺮﺓ ﻓﻲ ﺟﺬﺏ ﺃﻛﺜﺮ ﻣـــﻦ ١٢ﺃﻟﻒ ﺧﺒﻴﺮ
ﺃﻣﺎﻡ ﺍﻷﺯﻣـــﺔ ﺍﻟﻤﺎﻟﻴـــﺔ ﺍﻟﺮﺍﻫﻨﺔ ،ﻭﻳﻨﻄﺒـــﻖ ﻫﺬﺍ ﺍﻷﻣﺮ
ﺍﻟﻤﻨﻄﻘـــﺔ ﺍﻟﻌﺎﻟﻤﻴـــﺔ ﻟﻺﻧﺘـــﺎﺝ ﺍﻹﻋﻼﻣﻲ ﺍﻟـــﻰ ﺗﻮﻓﻴﺮ
ﻋﻠـــﻰ ﺍﻟﻤﻨﻄﻘـــﺔ ﺍﻟﻌﺎﻟﻤﻴـــﺔ ﻟﻺﻧﺘـــﺎﺝ ﺍﻹﻋﻼﻣﻲ ﺍﻟﺘﻲ
ﺃﺭﻗـــﻰ ﺍﻟﻮﺳـــﺎﺋﻞ ﺍﻹﻋﻼﻣﻴـــﺔ ﻭﺍﻟﺘﻘﻨﻴـــﺎﺕ ﺍﻟﺤﺪﻳﺜـــﺔ
ﺗﺴـــﺘﻀﻴﻒ ﺍﻟﻌﺪﻳﺪ ﻣﻦ ﺍﻟﺸﺮﻛﺎﺕ ﺍﻟﻌﺎﻟﻤﻴﺔ ﺍﻟﻤﻌﺮﻭﻓﺔ
ﻭﻭﺳـــﺎﺋﻞ ﺍﻹﻧﺘﺎﺝ ﺍﻟﻤﺘﻄﻮﺭﺓ ،ﻭﻳﻤﻜﻨﻨﺎ ﺍﻵﻥ ﺃﻥ ﻧﻌﻠﻦ
ﻓـــﻲ ﻫﺬﺍ ﺍﻟﻘﻄﺎﻉ .ﻭﺑﺎﻟﺮﻏﻢ ﻣﻦ ﺫﻟﻚ ،ﻧﺘﻤﺘﻊ ﺑﻤﻮﻗﻒ
ﺑﻔﺨﺮ ﻋﻦ ﺇﻧﻀﻤﺎﻡ ﺑﻌﺾ ﺃﻓﻀﻞ ﺍﻟﺸﺮﻛﺎﺕ ﺍﻟﻌﺎﻟﻤﻴﺔ
ﻗﻮﻱ ﻧﺴـــﺒﻴﴼ ﻣﻘﺎﺭﻧﺔ ﺑﺎﻹﻗﺘﺼـــﺎﺩﺍﺕ ﺍﻷﺧﺮﻯ ،ﻭﺫﻟﻚ
ﺍﻟﺮﺍﺋﺪﺓ ﻓﻲ ﻣﺠﺎﻝ ﺍﻟﻨﺸﺮ ﺇﻟﻰ ﻣﻨﻄﻘﺘﻨﺎ .ﻭﻗﺪ ﺃﺳﻬﻤﺖ
ﺑﺴـــﺒﺐ ﺃﻧﻨﺎ ﻧﻤﺜﻞ ﺟﺰﺀ ﻣﻦ ﻣﻨﻄﻘﺔ ﻣﺘﺄﻟﻔﺔ ﻣﻦ ﻋﺪﺓ
ﻋﻮﺍﻣـــﻞ ﻛﺎﻟﺒﻨﻰ ﺍﻟﺘﺤﺘﻴﺔ ﺍﻟﻤﺘﻄﻮﺭﺓ ﻭﺍﻟﺒﻴﺌﺔ ﺍﻟﻤﺤﻔﺰﺓ
ﺃﺳـــﻮﺍﻕ ﻧﺎﺷـــﺌﺔ ،ﺑﺎﻹﺿﺎﻓﺔ ﺇﻟﻰ ﻗﺪﺭﺗﻨﺎ ﻋﻠﻰ ﻣﻮﺍﺟﻬﺔ
ﻟﻸﻋﻤـــﺎﻝ ﺍﻟﺘـــﻲ ﺗﻮﻓﺮﻫﺎ ﺍﻟﻤﻨﻄﻘـــﺔ ﺍﻟﻌﺎﻟﻤﻴﺔ ﻟﻺﻧﺘﺎﺝ
ﺍﻟﺘﺤﺪﻳﺎﺕ ﻭﺍﻟﺘﺄﻗﻠﻢ ﺑﺴﺮﻋﺔ ﻣﻊ ﺃﻭﺿﺎﻉ ﺍﻟﺴﻮﻕ“.
ﺍﻹﻋﻼﻣﻲ ﻓﻲ ﺟﺬﺏ ﺃﻛﺜﺮ ﻣﻦ ﺃﻟﻔﻲ ﺷـــﺮﻛﺔ ﻭﻣﺌﺎﺕ
ﻭﻳﻀﻴـــﻒ” :ﻧﺘﻮﻗـــﻊ ﺃﻥ ﻳﻮﺍﺻـــﻞ ﻗﻄـــﺎﻉ ﺍﻟﻄﺒﺎﻋـــﺔ
ﺍﻷﻓـــﺮﺍﺩ ﺍﻟﻤﺴـــﺘﻘﻠﻴﻦ ﻟﻠﻌﻤﻞ ﻓﻲ ﻣﺠﻤﻌـــﺎﺕ ﺗﻴﻜﻮﻡ
ﻓـــﻲ ﺍﻹﻣـــﺎﺭﺍﺕ ﺗﺤﻘﻴـــﻖ ﻣﻌـــﺪﻻﺕ ﻧﻤـــﻮ ﻣﻀﻄﺮﺩﺓ
ﺍﻹﻋﻼﻣﻴـــﺔ ،ﻭﻗﺪ ﺇﺧﺘـــﺎﺭﺕ ١٧٥ﺷـــﺮﻛﺔ ﻋﺎﻣﻠﺔ ﻓﻲ
ﻣﺪﻋﻮﻣـــﴼ ﺑﺎﻟﺤﻮﺍﻓﺰ ﺍﻟﺤﻜﻮﻣﻴﺔ ﺍﻟﻤﺸـــﺠﻌﺔ ﻟﻸﻋﻤﺎﻝ،
ﻗﻄﺎﻉ ﺍﻟﻨﺸـــﺮ ﻭ ٨٤ﺷـــﺮﻛﺔ ﻋﺎﻣﻠﺔ ﻓـــﻲ ﻗﻄﺎﻉ ﻓﻨﻮﻥ
ﻭﺍﻹﺳـــﺘﺮﺍﺗﻴﺠﻴﺎﺕ ﻃﻮﻳﻠﺔ ﺍﻷﻣﺪ .ﻭﻭﻓﻘﴼ ﻟﺘﻘﺮﻳﺮ ﺻﺎﺩﺭ
ﺍﻟﺠﺮﺍﻓﻴـــﻚ ﺃﻥ ﺗﻜـــﻮﻥ ﺟﺰﺀﴽ ﻣﻦ ﻣﺆﺳﺴـــﺘﻨﺎ .ﻭﻟﻬﺬﺍ
ﻋﻦ ﻣﺆﺳﺴـــﺔ ”ﺃﻭﺭﻳﻨﺘﻞ ﺑﺮﺱ ﺍﻟﻤﻤﻠﻜـــﺔ ﺍﻟﻤﺘﺤﺪﺓ“،
ﺍﻟﺴـــﺒﺐ ﻧﺤـــﻦ ﻣﺘﻴﻘﻨـــﻮﻥ ﻣﻦ ﺃﻧﻨـــﺎ ﻣﺎﺿـــﻮﻥ ﻋﻠﻰ
ﺳﻴﺆﺩﻱ ﺍﻹﻫﺘﻤﺎﻡ ﺍﻟﻜﺒﻴﺮ ﻣﻦ ﺍﻟﻤﺴﺘﺜﻤﺮﻳﻦ ﺍﻷﺟﺎﻧﺐ
ﺍﻟﻄﺮﻳﻖ ﺍﻟﺼﺤﻴﺢ ﻓﻲ ﺗﺤﻘﻴﻖ ﺭﺅﻳﺘﻨﺎ“.
ﺳـــﻬﻮﻟﺔ ﻭﻳﺴـــﺮ ﻓـــﻲ ﻧﻘـــﻞ ﻣﻨﺘﺠﺎﺗﻬﻢ ﺇﻟﻰ ﺃﺳـــﻮﺍﻕ ﺍﻟﻌﺎﻟـــﻢ ﺍﻟﻤﺨﺘﻠﻔﺔ ،ﺧﺎﺻﺔ ﻣـــﻊ ﺍﻹﻋﻼﻥ ﻋﻦ ﺇﻃﻼﻕ ﻣﺸﺮﻭﻉ ﻣﻄﺎﺭ ﺟﺒﻞ ﻋﻠﻲ ﺍﻟﺠﺪﻳﺪ ﺍﻟﺬﻱ ﻣﻦ ﺍﻟﻤﻨﺘﻈﺮ ﺃﻥ ﺗﺼﻞ ﻃﺎﻗﺘﻪ ﺍﻻﺳـــﺘﻴﻌﺎﺑﻴﺔ ﻣﻦ ﻋﻤﻠﻴﺎﺕ ﺍﻟﺸﺤﻦ ﺳﻨﻮﻳﴼ ﺇﻟﻰ ﺣﻮﺍﻟﻲ ١٢ﻣﻠﻴﻮﻥ ﻃﻦ. ﻭﻗـــﺪ ﺃﺳـــﻬﻢ ﺗﻮﺍﺟـــﺪ ﺍﻟﻤﻨﻄﻘـــﺔ ﺍﻟﻌﺎﻟﻤﻴـــﺔ ﻟﻺﻧﺘـــﺎﺝ ﺍﻹﻋﻼﻣـــﻲ ﻓﻲ ﻣﻌﺮﺿﻲ ﺍﻟﺨﻠﻴﺞ ﻟﻠﻄﺒﺎﻋﺔ ﻭﺍﻟﺘﻐﻠﻴﻒ ٢٠٠٩ﺍﻟـــﺬﻱ ﺃﻗﻴﻢ ﻓـــﻲ ﻣﺮﻛﺰ ﻣﻌـــﺎﺭﺽ ﻣﻄﺎﺭ ﺩﺑﻲ ﻟﻠﻔﺘﺮﺓ ﻣﻦ ٩ - ٦ﺃﺑﺮﻳﻞ ،ﻓﻲ ﺇﺳـــﺘﻜﻤﺎﻝ ﺭﺅﻳﺔ ﺩﺑﻲ ﺍﻟﺮﺍﻣﻴﺔ ﺇﻟﻰ ﺗﺄﺳﻴﺲ ﻭﺟﻬﺔ ﺇﻋﻼﻣﻴﺔ ﻋﺎﻟﻤﻴﺔ.
ﻭﺍﻟﻨﺸـــﺮ ﻓـــﻲ ﺍﻟﻤﻨﻄﻘـــﺔ ،ﻭﻗـــﺪ ﻧﺠـــﺢ ﻫـــﺬﺍ ﺍﻟﺤـــﺪﺙ ﻭﻣﺘﺨﺼﺺ ﻣﻦ ﺷـــﺮﻛﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﻨﺸـــﺮ ﻭﻓﻨﻮﻥ ﺍﻟﺠﺮﺍﻓﻴﻚ ﻭﺍﻟﺬﻳﻦ ﺟﺎﺅﻭﺍ ﺍﻟﻰ ﺩﺑﻲ ﻹﺳﺘﻜﺸﺎﻑ ﺃﻓﻀﻞ ﺍﻟﻤﻤﺎﺭﺳـــﺎﺕ ﻭﺍﻟﻤﻨﻬﺠﻴـــﺎﺕ ﻓﻲ ﻗﻄﺎﻋـــﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﻨﺸﺮ ﻭﺍﻟﺘﻐﻠﻴﻒ ﻓﻲ ﻣﻨﻄﻘﺔ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ“. ﻭﻛﺎﻧـــﺖ ﺍﻟﻤﻨﻄﻘـــﺔ ﺍﻟﻌﺎﻟﻤﻴـــﺔ ﻟﻺﻧﺘـــﺎﺝ ﺍﻹﻋﻼﻣﻲ ﻗﺪ ﺃﻋﻠﻨـــﺖ ﺍﻹﻧﺘﻬـــﺎﺀ ﻣـــﻦ ﺗﺸـــﻴﻴﺪ ﺍﻟﻮﺣـــﺪﺍﺕ ﺍﻹﻧﺘﺎﺟﻴﺔ ﻣﺴﺒﻘﺔ ﺍﻟﺼﻨﻊ ﺍﻟﺘﻲ ﺑﻠﻎ ﻋﺪﺩﻫﺎ ﺍﻹﺟﻤﺎﻟﻲ ١٠٦ﻭﺣﺪﺓ ﻭﺗﻤﺘﺪ ﻋﻠﻰ ﻣﺴـــﺎﺣﺔ ﻣـــﻦ ﺍﻷﺭﺽ ﺗﺘﺠﺎﻭﺯ ﺍﻟﻤﻠﻴﻮﻧﻲ ﻗﺪﻡ ﻣﺮﺑـــﻊ ،ﻓﻲ ﺣﻴﻦ ﺑﻠﻐﺖ ﺍﻟﻤﺴـــﺎﺣﺔ ﺍﻟﻤﺒﻨﻴﺔ ﻓﻴﻬﺎ ١,٤ﻣﻠﻴـــﻮﻥ ﻗـــﺪﻡ ﻣﺮﺑـــﻊ ﻭﺗﻀـــﻢ ﺃﺣﺪﺙ ﺍﻟﻤﻨﺸـــﺂﺕ ﻭﺍﻟﻤﺴـــﺘﻮﺩﻋﺎﺕ ﻣﺘﻌﺪﺩﺓ ﺍﻷﻏـــﺮﺍﺽ .ﻭﺑﺎﻹﺿﺎﻓﺔ ﺍﻟﻰ ﺍﻟﻮﺣﺪﺍﺕ ﺍﻹﻧﺘﺎﺟﻴﺔ ﻣﺴﺒﻘﺔ ﺍﻟﺼﻨﻊ ﻭﺍﻟﻤﺮﺍﻓﻖ ﺍﻟﺴﻜﻨﻴﺔ ﻭﺍﻟﻤﻜﺎﺗـــﺐ ﺍﻟﺘﺠﺎﺭﻳﺔ ،ﺗﻮﻓﺮ ﺍﻟﻤﻨﻄﻘﺔ ﺍﻟﻌﺎﻟﻤﻴﺔ ﻟﻺﻧﺘﺎﺝ
ﻭﻣﺮﺗﺒﻂ ﺑﺎﻹﻗﺘﺼﺎﺩ ﺍﻟﻌﺎﻟﻤـــﻲ ﻣﻦ ﺃﻥ ﻳﻜﻮﻥ ﺣﺼﻴﻨﴼ
ﻟﻠﺸﺮﻛﺎﺕ ﺍﻟﻤﺤﻠﻴﺔ ﻭﺍﻟﻤﺘﻌﺪﺩﺓ ﺍﻟﺠﻨﺴﻴﺎﺕ. ﻭﻳﺨﺘﻢ ﺍﻟﻔﻼﺳـــﻲ ﺣﺪﻳﺜﻪ ﺑﺎﻟﻘﻮﻝ” :ﺇﻧﻨﺎ ﻧﺴـــﻌﻰ ﻓﻲ
ME Printer May 2009
ﻟﻠﺤﺼـﻮﻝ ﻋﻠﻰ ﺍﻟﻨﺴﺨﺔ ﺍﻹﻟﻜﺘﺮﻭﻧﻴﺔ ﺃﺩﺧﻞ ﺇﻟﻰ ﻣﻮﻗﻌﻨﺎ
ﺃﺳﻬﻢﺗﻮﺍﺟﺪ ﺍﻟﻤﻨﻄﻘﺔﺍﻟﻌﺎﻟﻤﻴﺔ ﻟﻺﻧﺘﺎﺝ ﺍﻹﻋﻼﻣﻲ ﻓﻲﻣﻌﺮﺿﻲﺍﻟﺨﻠﻴﺞ ﻟﻠﻄﺒﺎﻋﺔﻭﺍﻟﺘﻐﻠﻴﻒ ٢٠٠٩ﻓﻲ ﺇﺳﺘﻜﻤﺎﻝ ﺭﺅﻳﺔ ﺩﺑﻲ ﺍﻟﺮﺍﻣﻴﺔ ﺇﻟﻰ ﺗﺄﺳﻴﺲ ﻭﺟﻬﺔ ﺇﻋﻼﻣﻴﺔﻋﺎﻟﻤﻴﺔ
ﺇﺧﺘﺘﻤـــﺖ ﻓﻌﺎﻟﻴـــﺎﺕ ﺩﻭﺭﺓ ﺃﺧﺮﻯ ﻣﻦ ﻣﻌﺮﺿﻲ ﺍﻟﺨﻠﻴﺞ ﻟﻠﻄﺒﺎﻋﺔ ﻭﺍﻟﺘﻐﻠﻴﻒ ،٢٠٠٩ﻭﻧﻌﺘﻘﺪ ﺑﺄﻥ ﺍﻟﺤﺪﺙ ﻛﺎﻥ ﻧﺎﺟﺤﴼ ﺇﺫﺍ ﻭﺿﻌﻨﺎ ﺍﻟﻤﻨﺎﺥ ﺍﻹﻗﺘﺼﺎﺩﻱ ﺍﻟﺮﺍﻫﻦ ﺑﻌﻴﻦ ﺍﻹﻋﺘﺒﺎﺭ .ﺳﻤﻌﻨﺎ ﻣﻦ ﺍﻟﺤﻀﻮﺭ ﺁﺭﺍﺀ ﻣﺘﻀﺎﺭﺑﺔ ﻋﻦ ﺍﻟﻤﻌﺮﺽ ،ﻭﺑﺎﻟﺮﻏﻢ ﻣﻦ ﺫﻟﻚ ﻓﻘﺪ ﻧﺠﺤﺖ ﺍﻟﺸـــﺮﻛﺎﺕ ﺍﻟﻌﺎﺭﺿﺔ ﻓﻲ ﺇﺑﺮﺍﻡ ﺻﻔﻘﺎﺕ ﺟﻴﺪﺓ ﻭﺟﺬﺏ ﺍﻟﻌﺪﻳﺪ ﻣﻦ ﺍﻟﻤﺴﺘﻔﺴـــﺮﻳﻦ ﺍﻟﺠﺎﺩﻳﻦ، ﻧﻘـــﺪﻡ ﻟﻜﻢ ﺗﻘﺮﻳﺮﴽ ﻋﻦ ﺃﻫﻢ ﻭﻗـــﺪ ﺷـــﻬﺪ ﺍﻟﻤﻌﺮﺽ ﺣﻀﻮﺭﴽ ﻧﻮﻋﻴﴼ ﻣﺘﻤﻴﺰﴽ .ﻭﻳﺴـــﺮﻧﺎ ﻓﻲ ﻫﺬﺍ ﺍﻟﻌﺪﺩ ﻣﻦ ﺍﻟﻤﺠﻠﺔ ﺃﻥ ّ ﺍﻟﻤﺠﺮﻳـــﺎﺕ ﺍﻟﺘـــﻲ ﺗﻀﻤﻨﻬﺎ ﺍﻟﻤﻌﺮﺽ ،ﺿﻤﻦ ﺳﻠﺴـــﻠﺔ ﻣﻦ ﺍﻟﻤﻘﺎﺑﻼﺕ ﻭﺍﻷﺧﺒﺎﺭ ﻭﻗﺼـــﺺ ﺍﻟﻨﺠﺎﺡ ،ﺑﺎﻹﺿﺎﻓﺔ ﺍﻟﻰ ﺭﺃﻳﻨﺎ ﺍﻟﺸﺨﺼﻲ ﺑﺎﻟﺤﺪﺙ. ﺳﻴﺸـــﻬﺪ ﻋـــﺎﻡ ٢٠٠٩ﺇﻗﺎﻣﺔ ﺍﻟﻌﺪﻳـــﺪ ﻣﻦ ﺍﻟﻤﻌﺎﺭﺽ ﺍﻟﺘﻲ ﻻ ﺗﻘـــﻞ ﺃﻫﻤﻴﺔ ﻋﻦ ”ﺟﻠﻒ ﺑﺮﻧـــﺖ -ﺟﻠﻒ ﺑﺎﻙ“ ،ﻧﺬﻛﺮ ﻣﻨﻬﺎ ﻋﻠﻰ ﺳـــﺒﻴﻞ ﺍﻟﻤﺜﺎﻝ ﻣﻌﺮﺽ ”ﺑﻴﺒﺮ ﺃﺭﻳﺒﻴﺎ“ ﻓﻲ ﺩﺑﻲ ،ﻭ“ﺳـــﻴﻢ“ ﻓﻲ ﺃﺑﻮﻇﺒﻲ ،ﻭ“ﺳـــﻌﻮﺩﻱ ﺑﺮﻧﺖ“ ﻓﻲ ﺍﻟﺮﻳﺎﺽ ﻭ“ﺗﻜﻨﻮﺑﺮﻧـــﺖ“ ﻓـــﻲ ﺍﻟﻘﺎﻫﺮﺓ .ﺳـــﺘﺪﻋﻢ ﻫﺬﻩ ﺍﻟﻤﻌﺎﺭﺽ ﺻﻨﺎﻋـــﺔ ﻓﻨﻮﻥ ﺍﻟﺠﺮﺍﻓﻴﻚ ﻓﻲ ﺍﻟﻤﻨﻄﻘﺔ ﻻﺳـــﻴﻤﺎ ﻓﻲ ﻇﻞ ﺍﻟﻈﺮﻭﻑ ﺍﻹﻗﺘﺼﺎﺩﻳﺔ ﺍﻟﺼﻌﺒﺔ ،ﻭﺳـــﻨﻘﻮﻡ ﺑﺪﻭﺭﻧﺎ ﺑﺘﻐﻄﻴﻬﺎ ﻭﻣﺘﺎﺑﻌﺔ ﺍﻟﺘﻄﻮﺭﺍﺕ ﺍﻟﺘﻲ ﺳﺘﺸـــﻬﺪﻫﺎ .ﻭﻧﻮﺩ ﻫﻨﺎ ﺃﻥ ﻧﺸﻴﺮ ﻣﻨﻈﻤﻲ ﺣﻔﻞ ﺟﺎﺋﺰﺓ ﺩﺑﻲ ﻟﻠﻄﺒﺎﻋﺔ ٢٠٠٩ﻗﺪ ﺑﺪﺃﻭﺍ ﺑﺎﻟﻔﻌﻞ ﺑﺎﻟﺤﻤﻼﺕ ﺍﻟﺘﺮﻭﻳﺠﻴﺔ ﻟﻠﺤﺪﺙ ﺍﻟﺬﻱ ﺳـــﻴﻘﺎﻡ ﺍﻟﻰ ﺃﻥ ّ
ﺇﺳﻜﻨﺪﺭ ﺟﻬﺎﻧﺒﺎﻧﻲ ﺭﺋﻴﺲ ﺍﻟﺘﺤﺮﻳﺮ
ﻭﻳﺪﻝ ﺃﻣﺮﴽ ﻛﻬﺬﺍ ﻓﻲ ﺑﺪﺍﻳﺔ ﺍﻟﻌﺎﻡ ﺍﻟﻤﻘﺒﻞ ﻭﺍﻟﺬﻱ ﺳﻴﺸﻬﺪ ﻣﺸﺎﺭﻛﺔ ﻭﺍﺳﻌﺔ ﻣﻦ ﺑﻌﺾ ﺍﻟﺪﻭﻝ ﺍﻷﺧﺮﻯ ﻭﻣﻨﻬﺎ ﺇﻳﺮﺍﻥّ .
ﻋﻠـــﻰ ﺃﻥ ﺟﺎﺋـــﺰﺓ ﺩﺑﻲ ﻟﻠﻄﺒﺎﻋﺔ ﺑﺎﺗﺖ ﺣﺪﺛﴼ ﺗﺠﺎﺭﻳﴼ ﻣﺮﻣﻮﻗﴼ ﻭﻗﺪ ﺗﻮﺳـــﻌﺖ ﺭﻗﻌﺔ ﺗﻐﻄﻴﺘﻬﺎ ﻟﺘﺸـــﻤﻞ ﺩﻭﻝ ﺃﺧﺮﻯ ﻣﻦ ﺧـــﺎﺭﺝ ﺣـــﺪﻭﺩ ﻣﻨﻄﻘﺔ ﺍﻟﺨﻠﻴﺞ ،ﻭﻫﻲ ﺑﺬﻟﻚ ﺗﻤﺜﻞ ﻋﻼﻣـــﺔ ﺃﺧﺮﻯ ﻋﻠﻰ ﺇﺯﺩﻫﺎﺭ ﺻﻨﺎﻋﺘﻨﺎ .ﺇﻧﻨـــﺎ ﻧﻤﺮ ﺑﺄﻭﻗﺎﺕ ﺻﻌﺒﺔ ﻭ“ﻗﺎﺗﻠـــﺔ“ ،ﻭﻳﺘﻮﺟـــﺐ ﻋﻠﻴﻨﺎ ﺷـــﺤﺬ ﺍﻟﻬﻤﻢ ﻟﻜﻲ ﻧﺘﻤﻜﻦ ﻣﻦ ﺗﺠﺎﻭﺯ ﻫﺬﻩ ﺍﻷﺯﻣﺔ ،ﻭﻟﻌﻞ ﺃﻭﻝ ﺷـــﺊ ﻳﻤﻜﻨﻨﺎ ﻓﻌﻠﻪ ﻫﻮ
ﻧﺠﺤﺖﺍﻟﺸﺮﻛﺎﺕ ﺍﻟﻌﺎﺭﺿﺔﻓﻲ ﻣﻌﺮﺿﻲﺍﻟﺨﻠﻴﺞ ﻟﻠﻄﺒﺎﻋﺔﻭﺍﻟﺘﻐﻠﻴﻒ ﻓﻲ ﺇﺑﺮﺍﻡ ﺻﻔﻘﺎﺕ ﺟﻴﺪﺓ ﻭﺟﺬﺏ ﺍﻟﻌﺪﻳﺪ ﻣﻦﺍﻟﻤﺴﺘﻔﺴﺮﻳﻦ ﺍﻟﺠﺎﺩﻳﻦ
ﺩﻋﻤﻨﺎ ﻟﻬﺬﻩ ﺍﻟﻤﻌﺎﺭﺽ ﺍﻟﺘﺠﺎﺭﻳﺔ.
ﺃﺑﻮ ﻇﺒﻲ” :ﻣﺆﺳﺴﺔ ﺯﺍﻳﺪ ﺍﻟﻌﻠﻴﺎ ﻟﻠﺮﻋﺎﻳﺔ ﺍﻹﻧﺴﺎﻧﻴﺔ“ ﺗﻘﺘﻨﻲ ﺃﺣﺪﺙ ﻃﺎﺑﻌﺔ ﺑﻄﺮﻳﻘﺔﺑﺮﺍﻳﻞ
ﺳﺘُﺴـــﻬﻢ ﺍﻟﻄﺎﺑﻌﺔ ﺍﻟﺠﺪﻳﺪﺓ ﻓﻲ ﺧﺪﻣﺔ ﺫﻭﻱ ﺍﻟﺘﺤﺪﻳﺎﺕ ﺍﻟﺒﺼﺮﻳﺔ ﻭﺗﻠﺒﻴﺔ ﺍﻟﻄﻠﺐ ﺍﻟﻤﺘﺰﺍﻳﺪ ﻋﻠﻰ ﺍﻟﻄﺒﺎﻋﺔ ﺑﻄﺮﻳﻘﺔ ﺑﺮﺍﻳﻞ ﻭﺍﻟﺜﻘﺎﻓﻴـــﺔ ﻭﺍﻟﻘﺼـــﺺ ﺑﻄﺮﻳﻘـــﺔ ﺑﺮﺍﻳـــﻞ ﻟﻠﻤﻜﻔﻮﻓﻴﻦ
ﻓﻲ ﺍﻟﺜﺎﻧﻴﺔ ﺍﻟﻮﺍﺣﺪﺓ ﻭﺇﺳﺘﺨﺪﺍﻡ ﻭﺭﻕ ﺍﻟﺮﻭﻝ ،ﻛﻤﺎ ﺗﻘﻮﻡ
ﻭﺗﻜﺒﻴﺮﻫـــﺎ ﻟﻀﻌﺎﻑ ﺍﻟﺒﺼـــﺮ ،ﺗﻌﺪ ﺇﺣـــﺪﻯ ﺍﻻﻧﺠﺎﺯﺍﺕ
ﺑﻌﻤﻠﻴﺔ ﺍﻟﻘﺺ ﻭﺍﻟﺘﻐﻠﻴﻒ ﺍﻷﻣﺮ ﺍﻟﺬﻱ ﻳﻮﻓﺮ ﺍﻟﻜﺜﻴﺮ ﻣﻦ
ﺍﻟﻤﻬﻤـــﺔ ﻟﺼﺎﻟـــﺢ ﺍﻹﻋﺎﻗـــﺔ ﺍﻟﺒﺼﺮﻳﺔ ،ﻭﻗﺪ ﺃﺳـــﻬﻤﺖ ّ
ﺍﻟﻮﻗﺖ ﻭﺍﻟﺠﻬﺪ ﻭﺗﺰﻳﺪ ﻣﻦ ﻋﺪﺩ ﺍﻟﻤﻄﺒﻮﻋﺎﺕ ﺍﻟﺘﻲ ﻳﺘﻢ
ﻣﻨﺬ ﺇﻧﺸـــﺎﺋﻬﺎ ﻓﻲ ﺗﻘﺪﻳﻢ ﺧﺪﻣﺎﺕ ﺟﻠﻴﻠﺔ ﻭﻛﺜﻴﺮﺓ ﻟﻬﺬﻩ
ME Printer May 2009
ّ ﺗﺴـــﻠﻤﺖ ﻣﺆﺧﺮﴽ ﻣﺆﺳﺴـــﺔ ﺯﺍﻳـــﺪ ﻟﻠﺮﻋﺎﻳﺔ ﺍﻹﻧﺴـــﺎﻧﻴﺔ ﻭﺫﻭﻱ ﺍﻹﺣﺘﻴﺎﺟﺎﺕ ﺍﻟﺨﺎﺻﺔ ﻭﺷﺆﻭﻥ ﺍﻟ ُﻘ ّﺼﺮ ﻣﺘﻤﺜﻠﺔ
ﺇﻧﺠﺎﺯﻫﺎ ﻋﻠﻰ ﻣﺪﺍﺭ ﺍﻟﻌﺎﻡ.
ﺍﻟﻔﺌـــﺔ ﻭﻣﻨﻬﺎ ﻃﺒﺎﻋـــﺔ ﺍﻟﻜﺘﺐ ﺍﻟﺪﺭﺍﺳـــﻴﺔ ﻭﺍﻟﻨﺸـــﺮﺍﺕ
ﻭﺃﻛـــﺪﺕ ﺍﻟﻤﻨﺼـــﻮﺭﻱ ﻋﻠـــﻰ ﺃﻥ ﺇﺳـــﺘﺨﺪﺍﻡ ﺍﻟﻄﺎﺑﻌـــﺔ
ﻭﺍﻟﻤﻄﺒﻮﻋـــﺎﺕ ﺑﻄﺮﻳﻘـــﺔ ﺑﺮﺍﻳﻞ ﻭﺫﻟـــﻚ ﻟﻴﺘﻤﻜﻨﻮﺍ ﻣﻦ ّ ﺍﻟﺘﻌﻠـــﻢ ﻭﺗﺤﺼﻴﻞ ﺍﻟﻤﻌـــﺎﺭﻑ ﻭﺍﻟﻤﻌﻠﻮﻣﺎﺕ ﻭﺍﻟﺘﻮﺍﺻﻞ
ﺍﻟﺠﺪﻳـــﺪﺓ ﻳﺴـــﺎﻫﻢ ﻓـــﻲ ﺃﺩﺍﺀ ﺍﻟﻤﺆﺳﺴـــﺔ ﻣﻤﺜﻠـــﺔ ﻓﻲ ﺍﻟﻤﻄﺒﻌﺔ ﻟﺮﺳـــﺎﻟﺘﻬﺎ ﻟﺘﻄﻮﻳﺮ ﺃﺳﺎﻟﻴﺐ ﻭﻣﻨﺎﻫﺞ ﺍﻟﺘﻌﻠﻴﻢ
ﻣﻊ ﺍﻟﻤﺠﺘﻤﻊ ﺍﻟﺨﺎﺭﺟﻲ.
ﻭﺍﻟﺜﻘﺎﻓـــﺔ ﺍﻟﻌﺎﻣـــﺔ ﻟـــﺬﻭﻱ ﺍﻹﻋﺎﻗﺔ ﺍﻟﺒﺼﺮﻳـــﺔ ﻭﺿﻤﺎﻥ
ﻭﺃﺿﺎﻓـــﺖ ﺇﻥ ﺍﻟﻤﻄﺒﻌـــﺔ ﺇﻧﻄﻠﻘـــﺖ ﺑﻄﺎﺑﻌـــﺔ ﺑﺮﺍﻳـــﻞ
ﺇﻧﺘﺴـــﺎﺑﻬﻢ ﻓـــﻲ ﻧﻈﺎﻡ ﺍﻟﺘﻌﻠﻴـــﻢ ﺍﻟﻌﺎﻡ ﺑﺸـــﻜﻞ ﺧﺎﺹ
ﻭﺍﺣﺪﺓ ﻓﻲ ﺃﻛﺘﻮﺑﺮ ﻋـــﺎﻡ ،١٩٩٩ﻭﺗﻄﻮﺭﺕ ﻭﺑﺎﺗﺖ ﻟﻬﺎ ﻣﻮﺍﺯﻧـــﺔ ّ ﺗﻤﻜﻨﻬﺎ ﻣﻦ ﻃﺒﺎﻋﺔ ﻣﻨﺎﻫﺞ ﺩﺭﺍﺳـــﻴﺔ ﻭﻛﺘﺐ
ﻭﺍﻟﻤﺠﺘﻤﻊ ﺑﺸﻜﻞ ﻋﺎﻡ. ﻳﺬﻛـــﺮ ﺃﻥ ﻣﻄﺒﻌﺔ ﺍﻟﻤﻜﻔﻮﻓﻴﻦ ﺍﻟﺘﺎﺑﻌﺔ ﻟﻤﺆﺳﺴـــﺔ ﺯﺍﻳﺪ
ﺛﻘﺎﻓﻴـــﺔ ﻭﺩﻳﻨﻴﺔ ﻭﻗﺼـــﺺ ﺑﻄﺮﻳﻘﺔ ﺑﺮﺍﻳـــﻞ ﻭﺑﺤﺮﻭﻑ
ﻟﻠﺮﻋﺎﻳﺔ ﺍﻹﻧﺴـــﺎﻧﻴﺔ ﺗﻘﻮﻡ ﺑﻄﺒﺎﻋﺔ ﺍﻟﻤﻨﺎﻫﺞ ﺍﻟﺪﺭﺍﺳـــﻴﺔ
ﻣﻜ ّﺒـــﺮﺓ ،ﻛﻤﺎ ﺃﻧﻬﺎ ﺗﻄﺒﻊ ﻟﻮﺍﺋﺢ ﺍﻟﻔﻨﺎﺩﻕ ﻭﺑﺮﻭﺷـــﻮﺭﺍﺕ
ﻭﺍﻟﻤﻨﺸـــﻮﺭﺍﺕ ﺍﻟﺜﻘﺎﻓﻴـــﺔ ﻭﺍﻟﺘﻌﺮﻳﻔﻴـــﺔ ﺑﻄﺮﻳﻘـــﺔ ﺑﺮﺍﻳﻞ
ﻟﻠﺸﺮﻃﺔ ﺍﻟﻤﺠﺘﻤﻌﻴﺔ ،ﺣﺘﻰ ﺃﻧﻬﺎ ﺃﺻﺒﺤﺖ ﺗﻄﺒﻊ ﻛﺘﺒﴼ
ﻭﺭﻣﻮﺯﻫﺎ ﻟﻠﻄﻠﺒﺔ ﺍﻟﻤﺒﺘﺪﺋﻴﻦ ﻭﻗﺼﺎﺭ ﺍﻟﺴﻮﺭ ﻣﻦ ﺍﻟﻘﺮﺁﻥ
ﻓﻲ ﻣﻄﺒﻌﺔ ﺍﻟﻤﻜﻔﻮﻓﻴﻦ ﻭﺍﻟﺘﺤﺪﻳﺎﺕ ﺍﻟﺒﺼﺮﻳﺔ ،ﺃﺣﺪﺙ
ﻟﻠﻤﻜﻔﻮﻓﻴﻦ ﻭﺑﺤﺴﺐ ﻃﻠﺒﻬﻢ.
ﻃﺎﺑﻌـــﺔ ﺑﻄﺮﻳﻘـــﺔ ﺑﺮﺍﻳـــﻞ ﻟﻠﻤﻜﻔﻮﻓﻴﻦ ﺍﻟﺘـــﻲ ﺗﻌﺪ ﻣﻦ
ﺍﻟﻜﺮﻳـــﻢ ﻭﺍﻷﺣﺎﺩﻳﺚ ﻭﺑﺮﺍﻣـــﺞ ﺍﻟﻤﺆﺗﻤﺮﺍﺕ ﻭﺍﻟﻘﺼﺺ
ﻭﺃﺷـــﺎﺭﺕ ﺍﻟﻤﻨﺼـــﻮﺭﻱ ﺍﻟﻰ ﺃﻥ ﺍﻟﻤﻄﺒﻌﺔ ﺗﺴـــﻌﻰ ﻣﻦ
ﺃﻛﺒـــﺮ ﺍﻟﻄﺎﺑﻌﺎﺕ ﺿﻤﻦ ﻣﺠﺎﻟﻬـــﺎ ،ﻭﺫﻟﻚ ﻟﺨﺪﻣﺔ ﺫﻭﻱ
ﻭﺃﺟﻨﺪﺓ ﺍﻟﺸﻬﻮﺭ ﻭﺍﻹﺭﺷﺎﺩﺍﺕ ﺍﻟﺼﺤﻴﺔ .ﺇﺿﺎﻓﺔ ﻟﺬﻟﻚ،
ﺍﻟﺘﺤﺪﻳـــﺎﺕ ﺍﻟﺒﺼﺮﻳـــﺔ ﻭﺗﻠﺒﻴﺔ ﺍﻟﻄﻠـــﺐ ﺍﻟﻤﺘﺰﺍﻳﺪ ﻋﻠﻰ
ﺧﻼﻝ ﺧﻄﺘﻬﺎ ﺍﻟﺘﺸـــﻐﻴﻠﻴﺔ ﺍﻟﺴـــﻨﻮﻳﺔ ﺍﻟﺘﻲ ﺃﻗ ّﺮﺕ ﻣﻦ
ﺗﻘـــﻮﻡ ﺍﻟﻤﻄﺒﻌـــﺔ ﺑﻄﺒﺎﻋﺔ ﻛﺘﻴﺒـــﺎﺕ ﺍﻟﺨﺪﻣﺎﺕ ﻟﺒﻌﺾ
ﻗﺒـــﻞ ﺍﻹﺩﺍﺭﺓ ﺍﻟﻌﻠﻴﺎ ﻭﻓﻲ ﺃﻃﺎﺭ ﺍﻟﺨﻄﺔ ﺍﻹﺳـــﺘﺮﺍﺗﻴﺠﻴﺔ
ﻫـــﺬﻩ ﺍﻟﺨﺪﻣﺔ ﻣـــﻦ ﻗﺒـــﻞ ﺍﻟﻤﺘﻌﺎﻣﻠﻴﻦ ،ﻭﺗﻤﺎﺷـــﻴﴼ ﻣﻊ
ﺍﻟﻌﺎﻣﺔ ﻟﻠﻤﺆﺳﺴﺔ ﺇﻟﻰ ﺗﺤﺴﻴﻦ ﺟﻮﺩﺓ ﻃﺒﺎﻋﺔ ﻭﺗﻐﻠﻴﻒ
ﺇﺳـــﺘﺮﺍﺗﻴﺠﻴﺔ ﺍﻟﻤﺆﺳﺴـــﺔ ﻓﻲ ﺗﻮﺳـــﻴﻊ ﻧﻄﺎﻕ ﺧﺪﻣﺎﺕ
ﺗﻘﺪﻡﻫﺬﻩ ﺍﻟﺨﺪﻣﺔﻟﻠﻤﻜﻔﻮﻓﻴﻦ ﻟﺸﺮﻃﺔﺃﺑﻮﻇﺒﻲ،ﻭﻫﻲ ّ
ﻣﺮﺍﻛﺰﻫﺎ ﻭﺗﻮﻓﻴﺮ ﺧﺪﻣﺎﺕ ﺫﺍﺕ ﺟﻮﺩﺓ ﻋﺎﻟﻴﺔ.
ﺍﻟﻤﻨﺎﻫﺞ ﺍﻟﺪﺭﺍﺳﻴﺔﺍﻟﻤﻜ ّﺒﺮﺓﻭﺍﻟﻤﻄﺒﻮﻋﺔﺑﻄﺮﻳﻘﺔ ﺑﺮﺍﻳﻞ،
ﻋﻠـــﻰ ﻣﺴـــﺘﻮﻯ ﺇﻣـــﺎﺭﺍﺕ ﺍﻟﺪﻭﻟـــﺔ ،ﻭﺗﺰﻭﻳـــﺪ ﻣﻜﺘﺒﺎﺕ
ﻟـــﺬﺍ ﻋﻤﻠﺖ ﻋﻠﻰ ﺇﻗﺘﻨﺎﺀ ﺗﻠﻚ ﺍﻟﻄﺎﺑﻌﺔ ﺍﻟﺘﻲ ﺗﻌﺪ ﺍﻟﺜﺎﻧﻴﺔ
ﻭﻗﺎﻟـــﺖ ﻧﺎﻋﻤـــﺔ ﻋﺒـــﺪ ﺍﻟﺮﺣﻤـــﻦ ﺍﻟﻤﻨﺼـــﻮﺭﻱ ﻋﻀﻮ
ﻋﻠﻰ ﻣﺴـــﺘﻮﻯ ﺩﻭﻝ ﻣﺠﻠﺲ ﺍﻟﺘﻌﺎﻭﻥ ﺍﻟﺨﻠﻴﺠﻲ ﺑﻌﺪ
ﻣﺠﻠﺲ ﺇﺩﺍﺭﺓ ﺍﻟﻤﺆﺳﺴـــﺔ ﻣﺪﻳﺮﺓ ﻣﻄﺒﻌﺔ ﺍﻟﻤﻜﻔﻮﻓﻴﻦ،
ﻭﺍﻟﻤﺆﺳﺴﺎﺕ ﺍﻟﻌﺎﻣﻠﺔ ﻓﻲ ﻣﺠﺎﻝ ﺍﻹﻋﺎﻗﺔ ﻭﻣﺆﺳﺴﺎﺕ
ﺍﻟﻤﻤﻠﻜﺔ ﺍﻟﻌﺮﺑﻴﺔ ﺍﻟﺴﻌﻮﺩﻳﺔ ،ﻣﻀﻴﻔﺔ ﺃﻥ ﻫﺬﻩ ﺍﻟﻄﺎﺑﻌﺔ
ﺇﻥ ﺍﻟﻤﻄﺒﻌـــﺔ ﺍﻟﺘﻲ ﺗﺘﻮﻟـــﻰ ﻃﺒﺎﻋﺔ ﺍﻟﻤـــﻮﺍﺩ ﺍﻟﺘﻌﻠﻴﻤﻴﺔ
ﺍﻟﻤﺠﺘﻤـــﻊ ﺍﻟﻤﺤﻠـــﻲ ﻭﺑﻌـــﺾ ﺍﻟﺠﻬـــﺎﺕ ﺍﻟﻤﺨﺘﺼـــﺔ
ﻟﻬﺎ ﻋﺪﺓ ﻣﻤﻴﺰﺍﺕ ﻣﻨﻬﺎ ﻗﺪﺭﺗﻬﺎ ﻋﻠﻰ ﻃﺒﺎﻋﺔ ٤٤ﺣﺮﻓﴼ
ﻭﺍﻷﺷﺨﺎﺹ ﺍﻟﻤﻜﻔﻮﻓﻴﻦ ﻣﻦ ﺧﺎﺭﺝ ﺍﻟﺪﻭﻟﺔ.
ﺍﻟـــﻮﺯﺍﺭﺍﺕ ﻭﻣﻨﺸـــﻮﺭﺍﺕ ﺇﺩﺍﺭﺓ ﺍﻟﺸـــﺮﻃﺔ ﺍﻟﻤﺠﺘﻤﻌﻴـــﺔ
ﻣﺪﺍﺭﺱ ﺍﻟﺪﻣﺞ ﻭﻣﺮﺍﻛﺰ ﺍﻟﺮﻋﺎﻳﺔ ﻭﺍﻟﺘﺄﻫﻴﻞ ﺩﺍﺧﻞ ﺍﻟﺪﻭﻟﺔ
ﺍﻷﺧﺒـــﺎﺭ ﺃﺑﻮ ﻇﺒﻲ” :ﻣﺆﺳﺴﺔ ﺯﺍﻳﺪ ﺍﻟﻌﻠﻴﺎ ﻟﻠﺮﻋﺎﻳﺔ ﺍﻹﻧﺴﺎﻧﻴﺔ“ ﺗﻘﺘﻨﻲ ﺃﺣﺪﺙ ﻃﺎﺑﻌﺔ ﺑﻄﺮﻳﻘﺔ ﺑﺮﺍﻳﻞ
»ﻛــﻮﺩﺍﻙ« ﺗﺤﺘﻔــﻲ ﺑﺘﺮﻛﻴـﺐ ﺃﻭﻝ ﻣﺎﻛﻴﻨـﺔ ﻟﻠﻄﺒـﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ ”ﻧﻴﻜﺴﺒﺮﺱ“ ﻓﻲ ﻣﺼﺮ
ﺍﻹﻣـﺎﺭﺍﺕ :ﺍﻟﻤﻨﻄﻘـﺔ ﺍﻟﻌﺎﻟﻤﻴـﺔ ﻟﻺﻧﺘـﺎﺝ ﺍﻹﻋﻼﻣـﻲ ﺗﺴﻌـﻰ ﻟﻠﺮﻳﺎﺩﺓ ﺍﻟﻌﺎﻟﻤﻴـﺔ
ﺩﺑــــﻲ” :ﻣﺠﻤﻮﻋﺔ ﺍﻟﺨﻠﻴﺞ ﺍﻟﺘﺠﺎﺭﻳﺔ“ ﺗﺒﺮﻡ ﺻﻔﻘﺔ ﻟﺒﻴﻊ ﻧﻈﺎﻡ ﺗﺤﻀﻴﺮ ﺍﻷﻟﻮﺍﺡ ﻋﻼﻣﺔ ”ﻛـﻮﺩﺍﻙ“
ﻣﺼﺮ” :ﺗﻜﻨـﻮ ﺑﺮﻧـﺖ ﺍﻟﺜﺎﻟﺚ“ ّ ﻳﺴﻠـﻂ ﺍﻟﻀـﻮﺀ ﻋﻠـﻰ ﺍﻟﻘﺪﺭﺍﺕ ﺍﻟﺘﺼﺪﻳﺮﻳﺔ ﻟﻠﺸﺮﻛﺎﺕ ﺍﻟﻤﺼﺮﻳﺔ
ﺇﻳﻄﺎﻟﻴﺎ :ﻣﻴﻼﻧﻮ ﺗﺴﺘﻀﻴﻒ ﺛﻼﺙ ﻣﻌﺎﺭﺽ ﻣﺸﺘﺮﻛﺔ ﻋﻦ ﻓﻨﻮﻥ ﺍﻟﺠﺮﺍﻓﻴﻚ
»ﺍﻟﺴﻌﻮﺩﻳـﺔ ﻟﻠﻄﺒﺎﻋـﺔ ﻭﺍﻟﺘﻐﻠﻴـﻒ« ﺗﻌﻴﹽﻦ ﺭﺋﻴﺴﴼ ﺗﻨﻔﻴﺬﻳـﴼ ﺟﺪﻳـﺪﴽ
»ﻫﻴﺪﻟﺒـﺮﺝ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳـﻂ« ﺗﺪﻋﻢ ﺍﻟﺘﻌﻠﻴـﻢ ﺍﻟﻄﺒﺎﻋـﻲ ﻓـﻲ ﺍﻟﻌـﺮﺍﻕ
ﺍﻷﺭﺩﻥ” :ﺍﻟﻤﻄﺎﺑﻊ ﺍﻟﻤﺮﻛﺰﻳﺔ“ ﺗﻘﺘﺤﻢ ﻋﺎﻟﻢ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ ﻣﻊ ﻧﻈﺎﻡ ”ﺩﻭﻛﻴﻮﻛﻮﻟﺮ “٧٠٠ﻣﻦ ﺯﻳﺮﻭﻛﺲ
ﺃﺑﻮﻇﺒﻲ :ﻛﻠﻴﺎﺕ ﺍﻟﺘﻘﻨﻴﺔ ﺍﻟﻌﻠﻴﺎ ﻭ“ﺍﻟﻤﺘﺤﺪﺓ ﻟﻠﻄﺒﺎﻋﺔ ﻭﺍﻟﻨﺸﺮ“ ﺗﺘﻌﺎﻭﻧﺎﻥ ﻋﻠﻰ ﺗﺄﻫﻴﻞ ﻣﻬﺎﺭﺍﺕ ﺍﻟﻌﺎﻣﻠﻴﻦ ﻓﻲ ﻣﺠﺎﻟﻲ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﻨﺸﺮ
ﻣﺼﺮ :ﺗﻌﻴﻴــﻦ »ﺛﻤـــﺎﺭ ﻟﺘﺠــﺎﺭﺓ ﺍﻟـﻮﺭﻕ« ﻣـﻮﺯﻉ ﺣﺼـﺮﻱ ﻟﻄﺎﺑﻌـــﺎﺕ ”ﺩﻭﺭﺳــﺖ“ ﺍﻟﺮﻗﻤﻴــﺔ
ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ» :ﻫﻴﻠﻴﻮﺯﻳﺪ ﺃﻭﺳـﻲ« ﻭ»ﺟﻔﻦ ﺟﺮﺍﻓﻴﻜﺲ« ﺗﺪﺧﻼﻥ ﻓـﻲ ﺷﺮﺍﻛﺔ ﺇﺳﺘﺮﺍﺗﻴﺠﻴـﺔ
ﺍﻟﺴﻌﻮﺩﻳـﺔ» :ﻋﻠـﻲ ﺍﻟﻬﺎﺷﻤـﻲ ﺗﻮﺭﺩ ﻣﺎﻛﻴﻨــﺔ ﺗﺼﻔﻴــﺢ ﻟـــ ﻟﻠﺘﺠـﺎﺭﺓ« ّ ”ﻣﺮﻛﺰ ﺍﻟﺠﺮﺍﻓﻴﻚ ﺍﻟﺴﻌﻮﺩﻱ“
ﻣﻌﺮﺿﺎ ﺍﻟﺨﻠﻴﺞ ﻟﻠﻄﺒﺎﻋﺔ ﻭﺍﻟﺘﻐﻠﻴﻒ :٢٠٠٩ﻧﺠﺎﺡ ﻣﺎ ﺑﻌﺪﻩ ﻧﺠﺎﺡ
ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ .....ﺃﺣﺪﺙ ﺍﻟﺘﻘﻨﻴﺎﺕ ﺍﻟﻄﺒﺎﻋﻴﺔ ﺑﻘﻠﻢ :ﺩ .ﺟﻮﺭﺝ ﻧﻮﺑﺎﺭ ﺳﻴﻤﻮﻧﻴﺎﻥ
ﻣﺸﻜﻠﺔ ﺇﺧﺘﻼﻑ ﺍﻟﻀﺒﻂ ﺍﻷﻣﺎﻣﻲ ﻟﻸﻓﺮﺥ ﺍﻟﻄﺒﺎﻋﻴﺔ ﻣﻦ ﻓﺮﺥ ﺍﻟﻰ ﻓﺮﺥ ﺑﻘﻠﻢ :ﺩ .ﺟﻮﺭﺝ ﻧﻮﺑﺎﺭ ﺳﻴﻤﻮﻧﻴﺎﻥ
ﻣﺠﻠﺔ ﺷﻬﺮﻳﺔ ﺷﺎﻣﻠﺔ ﻣﺨﺘﺼﺔ ﻓﻲ ﻋﺎﻟﻢ ﺍﻟﻄﺒﺎﻋﺔ ﻓﻲ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ ﺍﻟﺴﻨــﺔ ﺍﻟﺴﺎﺩﺳﺔ /ﺍﻟﻌـﺪﺩ ﺍﻟﺴﺎﺑﻊ ﻭﺍﻟﺨﻤﺴﻮﻥ /ﻣﺎﻳﻮ ٢٠٠٩
ME Printer FZ L.L.C
ﺹ.ﺏ ،٥٠٢١٨٣ .ﻣﺪﻳﻨﺔ ﺩﺑﻲ ﻟﻺﻋﻼﻡ ﺩﺑﻲ ،ﺍﻹﻣﺎﺭﺍﺕ ﺍﻟﻌﺮﺑﻴﺔ ﺍﻟﻤﺘﺤﺪﺓ ﻫﺎﺗﻒ+٩٧١ ٤ ٣٩١ ١٢ ١٠ : ﻓﺎﻛﺲ+٩٧١ ٤ ٣٩٠ ٩٥ ٦١ : ﺍﻟﺒﺮﻳﺪ ﺍﻹﻟﻜﺘﺮﻭﻧﻲinfo@meprinter.com : ﻣﻮﻗﻊ ﺍﻹﻧﺘﺮﻧﺖwww.meprinter.com : ﻣﺪﻳﺮ ﺍﻟﻨﺸﺮ ﻟﻠﻤﺠﻤﻮﻋﺔ ﻣﺮﺗﻀﻰ ﻛﺮﻳﻤﻴﺎﻥ
ﻫﻴﺌــﺔ ﺍﻟﺘﺤـــﺮﻳﺮ ﺭﺋﻴﺲ ﺍﻟﺘﺤﺮﻳﺮ ﺇﺳﻜﻨﺪﺭ ﺟﻬﺎﻧﺒﺎﻧﻲ email@example.com ﺍﻟﻤﺤﺮﺭ ﺍﻟﺘﻘﻨﻲ – ﺍﻟﻘﺴﻢ ﺍﻟﻌﺮﺑﻲ ﺩ .ﺟﻮﺭﺝ ﻧﻮﺑﺎﺭ ﺳﻴﻤﻮﻧﻴﺎﻥ firstname.lastname@example.org ﺍﻟﻤﺤﺮﺭ ﺍﻟﺘﻘﻨﻲ – ﺍﻟﻘﺴﻢ ﺍﻹﻧﺠﻠﻴﺰﻱ ﺭﻭﺩ ﻫﺎﻳﺰ email@example.com ﺍﻟﻤﺤﺮﺭﻭﻥ ﻫﺒـــﺔ ﻣﻮﺳــــﻰ +٩٧١ ٤ ٣٩١ ١٢ ٠٨ firstname.lastname@example.org ﺩﻧﻴﺲ ﻣﺎﺛﻴﻮ ﺩﺍﻧﻴﺎﻝ +٩٧١ ٤ ٣٩١ ١٥٩٨ email@example.com ﺩ.ﻳﻮﻧﺲ ﺷﻜﺮﺧﺂﻩ firstname.lastname@example.org ﺍﻟﻤﺨﺘﺼﻮﻥ ﺍﻟﻤﺸﺎﺭﻛﻮﻥ ﻓﻲ ﺍﻟﺘﺤﺮﻳﺮ ﻓﺮﺍﻧﻚ ﺭﻭﻣﺎﻧﻮ )ﺍﻟﻮﻻﻳﺎﺕ ﺍﻟﻤﺘﺤﺪﺓ( email@example.com ﻟﻮﺭﻳﻞ ﺑﺮﻭﻧﺮ )ﺍﻟﻤﻤﻠﻜﺔ ﺍﻟﻤﺘﺤﺪﺓ( firstname.lastname@example.org ﻣﺪﻳﺮ ﺷﺆﻭﻥ ﺍﻟﻌﻤﻼﺀ ﺑﺮﺍﺑﻮﻻ ﺟﺎﻧﺪﺭﺍﻥ ﺑﻲ ﺃﻡ +٩٧١ ٤ ٣٩١ ١٢ ٠٧
ﻣﺼﻤﻢ ﺟﺮﺍﻓﻴﻜﻲ ﺳﻤﻼﻝ ﺍﺱ +٩٧١ ٤ ٣٩١ ١٢ ٠٦ email@example.com ﺍﻹﻋﻼﻧﺎﺕ +٩٧١ ٤ ٣٩١ ١٢ ١٠ meprinter @meprinter.com ﺗﻮﺟﻪ ﺍﻟﻤﺮﺍﺳﻼﺕ ﺇﻟﻰ ﺍﻟﻌﻨﻮﺍﻥ ﺍﻟﺘﺎﻟﻲ: ﻣﺠﻠﺔ ME Printer ﺹ.ﺏ ،٥٠٢١٨٣ﻣﺪﻳﻨﺔ ﺩﺑﻲ ﻟﻺﻋﻼﻡ ﺑﻨﺎﻳﺔ ﺭﻗﻢ ،٩ﻣﻜﺘﺐ ﺭﻗﻢ ٢١٤ ﺩﺑﻲ ،ﺍﻹﻣﺎﺭﺍﺕ ﺍﻟﻌﺮﺑﻴﺔ ﺍﻟﻤﺘﺤﺪﺓ firstname.lastname@example.org ﻃﺒﻌﺖ ﻓﻲ ﻣﻄﺒﻌﺔ ﺃﻃﻠﺲ ﺟﻤﻴﻊ ﺣﻘﻮﻕ ﺍﻟﻄﺒﻊ ﻭﺍﻟﻨﺸﺮ ﻣﺤﻔﻮﻇﺔ
ﻣﺠﻠـــﺔ ME Printerﺍﻟﺸـــﺮﻳﻚ ﺍﻹﻋﻼﻣـــﻲ
THINKING INK? THINK
• MIDACURE : UV INKS AND VARNISHES • MIDATIN : CAN COATINGS • • •
Exterior White enamel Interior & Exterior Gold lacquer Exterior over print varnish
• MIDAFLEX :FLEXO AND ROTOGRAVURE PACKAGING INKS
P.O.BOX: 14495, DAMASCUS – SYRIA TEL: +963-11-6919800 / 1 / 2, FAX: +963-11-6919803 Email: email@example.com, Web Site: www.midadinks.com
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