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‫‪Vol. 8 / Issue 83/ October 2011‬‬

‫‪FIGHTING ODDS‬‬ ‫‪Press manufacturers pen down‬‬ ‫‪their opinion on the longevity‬‬ ‫‪and the impending trends in the‬‬ ‫‪newspaper industry‬‬

‫‪Al Ahram‬‬

‫‪Spring After‬‬ ‫‪Revolution‬‬

‫‪Sameh Abdallah talks on the‬‬ ‫‪changed scenario‬‬ ‫إقـرأ فـي قسم اللغة العــربيـة‬ ‫مكافحة الصعاب‪ ..‬خطة الصحف االحتياطية‬ ‫صناع آالت الطباعة يدونون آراءهم حول طول األجل‬ ‫والتوجهات الوشيكة في صناعة الصحف الورقية‬ ‫مالمح صحافة ما بعد الثورة‬ ‫سامح عبداهلل‪ ،‬نائب رئيس تحرير األهرام المصرية‬


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Contents News Platform

Iran: International Printing and Packaging Exhibition to be Held in December 2011

Regional

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UAE: Quran of Sheikh Khalifa to be released with distinct style and fonts Around one million copies of the Quran will be printed and distributed Iraq: Imam Hussein Holy Shrine Signs Contract to Equip Printing Press Costing 3 million dollars, the contract is designed to meet the printing demands of the shrine Libya: Currency Printed in UK to be Handed Over by RAF The cash worth US$ 1.55 billion would be used to pay off workers in the public sector Abu Dhabi: United Printing & Publishing Seals Deal For a Kodak Nexpress SE3000 It is the first step of the print house into digital aimed to meet the requirements of international publishers

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Dubai: Xerox Digital Packaging Solution Now FDA Compliant Printers can now offer more short-run packaging options to marketers Tunisia: Printing Market Faces High Demand Prior to Elections The number of printing machines in Sfax rose to 40 within a short period Jordan: MoU Signed to Enhance Jordan Printing and Packaging Academy The academy will work to improve the efficiency and skill of workers in the printing sector Egypt: Canon ME Wins ‘Print For Pay’ Tender From Printness The imagePress 6010 will be used to print books, direct mail pieces, marketing collateral etc.

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ME Printer October 2011

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Riyadh: Kingdom Schools Ups Productivity With Canon ImageRunner The machine will be used to print examination papers, marking sheets etc. Iran: Multimillion Dollar Printing Project Takes Off Gaaj International publishing house lays the foundation of mega project in Khansar

Palestine: Association of Printing, Publishing and Media Elects New Governing Body Egypt: Al Borg Medical Laboratories Reap Benefits with Canon Integration of Canon technology helps leading Egyptian Medical Lab enhance services Dubai: HP Introduces 3D Scanners and ePrinters The scanners are affordable and can be used by a range of consumers Dubai: Reprotronics Buys Speedmaster The investment comes with a move to increase production and quality Iran: One of The Largest Printing Companies in The Country Takes Off Vajeh Pardaz Andishe is equipped with more than 54 prepress, press and postpress equipment including complete Hiflex MIS solution Dubai: Printec Installs Lamination Machines and Collator at Print Houses in Dubai Print House, Atlas Printing Press and Rasheed Printers & Stationery Seals the Deal Iraq: Foundation Stone Laid For Najaf Modern Printing Press Project The project costs about $7 million and is located near Najaf International Airport Dubai: IEC Inks Deal With Major Chinese Group Chinese companies showing interest in Middle East’s printing industry Dubai: Paper Arabia Explores New Trends The event integrated products from the paper, converting and tissue industry

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One World - One Drupa

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Iran: Negar Tabriz Opts For a Gravure Engraving System From Daetwyler The print house will produce 60 rotogravure cylinders per day UAE: Federal Elections Revive Printing, Signage and Advertising Market Candidates spend up to 90 thousand dirham on billboard advertisements

Germany: Saudi Arabian Delegates Attend Manroland Summit

Bernhard Schreier to Be New President of Drupa He replaces Martin Weickenmeier of Körber PaperLink

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Smart Solutions Underline Innovation Park Innovative product solutions and new technologies greet visitors at the park World Tour to Cover 40 Countries With 60 Events The event will highlight the major attractions to be shown in durpa 2012


Infocus

The comprehensive monthly magazine dedicated to the graphic arts industry print professionals in the Middle East

Fighting Odds: The Back Up Plan of Newspapers Press manufacturers pen down their opinion on the longevity and the impending trends in the newspaper industry

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Face of Newspapers Post Revolution Sameh Abdallah, Deputy Editor, Al Ahram newspaper talks about the post revolution changes in newspapers in Egypt

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Vol. 8 / Issue 83 / October 2011 ME Printer FZ L.L.C.

P.O.Box: 50 2183 Dubai Media City, Dubai – UAE Tel: +971 4 391 1210 Fax: +971 4 390 9561 E-mail: info@meprinter.com Internet: www.meprinter.com

Group Publishing Director Morteza Karimian karimian@meprinter.com

Fighting Odds

ME Printer Editorial Team

Press manufacturers pen down their opinion on the longevity and the impending trends in the newspaper industry

Editor-in-Chief Eskandar Jahanbani alex@meprinter.com

The Allure of Print To Remain Jacob Mathew, President WANIFRA rates the possibilities and scenario of the newspaper industry

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‘Digital Platforms Not to Replace Traditional News Sources’ Larry Kilman, Deputy CEO of WANIFRA vouches that newspapers have a bigger audience than ever before

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Technical Editor - English Section Rod Hayes rhayes@meprinter.com

Al Ahram

Spring After Revolution

Sameh Abdallah talks on the changed scenario ‫إقـرأ فـي قسم اللغة العــربيـة‬ ‫ خطة الصحف االحتياطية‬..‫مكافحة الصعاب‬ ‫صناع آالت الطباعة يدونون آراءهم حول طول األجل‬ ‫والتوجهات الوشيكة في صناعة الصحف الورقية‬ ‫مالمح صحافة ما بعد الثورة‬ ‫ نائب رئيس تحرير األهرام المصرية‬،‫سامح عبداهلل‬

Technical Editor - Arabic Section Dr. George Nubar Simonian g.simonian@meprinter.com Editors Dr. Mahmoud Ghazal +971 4 391 1208 arabic@meprinter.com

Newspaper industry has been on a rock ‘n’ roll journey. Right from the invention of radio to television, the industry has always been threatened of its existence. With new inventions queuing up, the obvious question is has the time finally come? We met right from press manufacturers to newspaper organisations to know their opinion on this simple but recurring question. Read on to know their verdict.

Neethu Mohan +971 4 391 1598 english@meprinter.com Dr. Younes Shokr Khah younes@meprinter.com Specialist Contributing Editors USA - Frank Romano fxrppr@rit.edu UK - Laurel Brunner lb@digitaldots.org

ME Printer Official Media Partner

Iran - Khodayar Sadeghi sadeghi@iranprint.com

Client Service Manager Prabhulla Chandran P M +971 4 391 1207 sales@meprinter.com

Accountant

Gopakumar S +971 4 391 1546 accountant@meprinter.com

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Yasmine El Azzabe +971 4 391 1210 meprinter@meprinter.com Correspondence and advertising material to be sent to ME Printer Magazine Office 214, Bldg. No. 9, Dubai Media City Dubai – UAE or E-mail to: meprinter@meprinter.com Printing: Atlas Printing Press LLC

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ME Printer October 2011

Find comfortable job situations, post investment opportunities, invite investors and buy and sell ... in the Middle East market place

All rights reserved. No part of this publication may be reproduced in whole or in part without written permission of the publisher. Whilst every care has been taken in the preparation of the editorial content, the publishers cannot be held responsible for any errors or omission. Readers are requested to seek specialist advise before acting on information contained in this publication, which is provided for general use and may not be appropriate for the reader’s particular circumstances.

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Editor’s Note

Eskandar Jahanbani Editor in Chief

Newspaper doomsday scenarios are all over Internet. There is no doubt that newspapers, in order to survive have to reinvent themselves. Some are resorting to paywall system through which a certain percentage of the newspaper content is blocked and it is only available if the online reader is willing to pay. Manufacturers on the other hand are also adapting to new realities. In this issue we have asked major manufacturers of newspaper presses their take on the diminishing newspaper industry. Their strategy lies in launching more efficient and environmentally friendly presses, meanwhile cutting the cost as much as possible. In our region however, newspapers are still very alive. Arab spring is in full swing and new political environments have created perfect ground for newspapers to blossom. As a case study in this issue we take an incisive look at one of the most well known newspapers in Arab World. After the uprising in Egypt, Al Ahram had to endure radical changes and reinvent itself editorially and structurally. Al Ahram’s experience is a perfect example of media in transition. In this issue we have also interviewed Wan IFRA’s top authorities; Jacob Mathew, President of WAN-IFRA and Larry Kilman, Deputy CEO of WAN-IFRA. Both are very optimistic about the future and they dismiss the imminent doom of the newspapers. As usual in this issue we have a round up on the latest investments throughout the region, from Egypt to Iraq. It seems that Iraq is slowly re-emerging from the ashes of war. More and more news of companies or associations that buy printing equipment are coming from Iraq. For ink and paper aficionados, Iraq’s new found love affair with printing is Cause Celebre. Drupa is fast approaching. As part of our ongoing series on drupa we have included latest updates on the show. These are exciting times for graphic arts industry and we certainly enjoy being part of it.

Arab spring have created perfect ground for newspapers to blossom

Social Tribute

UAE: Quran of Sheikh Khalifa to Be Released With Distinct Style and Fonts

ME Printer June 2009

Around one million copies of the Quran will be printed and distributed

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His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice-President and Prime

Minister and Ruler of Dubai announced issuing a version of Quran, which will be called, ‘Quran of Sheikh Khalifa bin Zayed Al Nahyan’. He instructed the Dubai International Holy Quran Award Committee to carry out all the responsibilities of printing and distributing the Quran. About one million copies of the Quran will be printed and distributed as a move to honour Sheikh Khalifa. Ibrahim Bou Melha, Chairman of Organising Committee, Dubai International Award said that the work for printing the Quran will start immediately and will be done on schedule. He stressed the commitment of the Committee to carry out this responsibility and ensured that they will take all available measures to print and

distribute one million copies of Quran. Aiming to print the Quran within one year from now, he explained that the first phase of the plan includes appointing a calligrapher, who uses distinct style and fonts. He pointed that the committee will later discuss with the calligrapher regarding the arrangement of verses, choosing the fonts, styles etc and then it will be sent for the review of the Commission, which will choose the paper and design that best suits the cover of the Quran. Bou Melha noted that the printed volumes of the Quran issued under the directive of Sheikh Mohammed will be distributed amongst individuals and religious institutions within and outside the country.

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News Regional

Iraq: Imam Hussein Holy Shrine Signs Contract to Equip Printing Press Costing 3 million dollars, the contract is designed to meet the printing demands of the shrine

ME Printer October 2011

Abd-ul-Mahdi Karbalaee General Secretary of the Imam Hussein Holy Shrine signing the contract

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The Imam Hussein Holy Shrine in Iraq will equip their new print house with a range of Heidelberg offset machines. Going ahead with the deal, the General Secretary of the Imam Hussein Holy Shrine, Abd-ul-Mahdi Karbalaee recently signed the contract with Safwa, a subsidiary of the Sadoun Printing Company in Baghdad, Iraq. Head of the Finance department in the Imam Hussein Holy Shrine, Gelawi Naima Al Silawi, while speaking to ME Printer said that the General Secretary of the Imam Hussein Holy Shrine had signed a contract with Al Safwa Company to buy Heidelberg offset machines at a cost of USD 3 million. The machines will be used to cover all the printing needs of the holy shrine, the printing works for the school of Imam Hussein and other seasonal works. He further explained that the Holy Shrine has constructed a

large building equipped with facilities for the printing press. He added that the deal would help them save a major chunk of their printing costs as earlier they used to spend up to 900 million Iraqi dinars per year (about 8000000 US dollars) for printing materials in other presses. Al Silawi says, “The idea for establishing a printing press occurred three years ago and all the while we have been working to obtain approvals from authorities, complete and equip the press building, select and train the work force, develop a detailed study of the machines required that adapts and works in the climatic conditions of Iraq and also their ability to meet the needs of the Imam Hussein Holy Shrine.” Al Silawi mentioned that the decision to buy Heidelberg machines was made after a thorough enquiry in different companies that imports modern printing equipments. The Grand Secretary General of the Imam Hussein Holy Shrine had set up an ad hoc committee to select the best proposals and after scrutinizing more than 10 submissions, they chose Safwa to deliver the Heidelberg machines. Silawi said that the machines would be installed in

a period of five months and they hoped that the printing press would start functioning by this year end. Muwaffaq Abu Hamra, Manager of Safwa said that the company will offer full assistance and support for the functioning of the press at Imam Hussein Holy Shrine and explained that the 29 units of the press that are to be installed are fully computer controlled and easy to operate. He said that the contract entered with the Imam Hussein Holy Shrine includes installation of all the printing equipments required by the press and also to train the work force and provide equipment maintenance for the entire year. Abdel Saheb Ibrahim, Director of Al Warith printing centre, which belongs to Imam Hussein Holy Shrine, expressed the hope that the new printing press would meet all printing needs of the shrine. He said, “Our media and intellectual department are involved in the work of different publications that are printed on a weekly, monthly, annual and even seasonal basis. With the new printing press, we are trying to meet all these printing demands.” The holy shrine aims to employ almost 50 trained staff in the new printing press.


Libya: Currency Printed in UK to be Handed Over by RAF The cash worth US$ 1.55 billion would be used to pay off workers in the public sector With the asset freeze lifted over Col. Muammar Gaddafi, the Royal Air Force of Britain flew about £140m of Libyan banknotes (280 m Libyan dinars) to Libya. The cash that was printed in UK will be handed over to Libya’s Central Bank. An official from the Whitehall said that the money would be made available through ATM counters and banks very soon. The decision to deliver the Libyan currency was made following the decision of the United Nations sanctions committee in New York. An official from the United Nations said that the cash worth US$ 1.55 bn would be used to pay off workers in the public sector including nurses,

doctors, teachers and police officers. Most of people, working in the government sector have not been paid for the past few months. The official added that the money will also be used to help the refugees, who were affected by the conflict. All the funds in Libya were frozen on

last February following the situation in Libya. Meanwhile, Germany has also agreed to release about 1 bn Euros (£900m), while France would release about 5bn Euros ((£4.4bn) to help the humanitarian services going on in Libya.

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News Regional

Abu Dhabi: United Printing & Publishing Seals Deal For a Kodak Nexpress SE3000 It is the first step of the print house into digital aimed to meet the requirements of international publishers

ME Printer October 2011

We wanted to divert the shortrun jobs from our offset capabilities to digital and thereby free the offset presses for larger volume jobs. This gives us faster turnaround on short-runs with better pricing. It also saves paper and reduces the associated costs Ali Saif Al Neaimi

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United Printing & Publishing (UPP) recently invested in a KODAK NEXPRESS SE3000 Digital Production Colour Press to spearhead its on-demand print service. “Digital printing is a new area for us and we have started to meet the growing demand for the ‘on demand print’ segment of the industry,” said UPP CEO, Ali Saif Al Neaimi. UPP’s NEXPRESS SE3000 Digital Production Colour Press joins two 16-page commercial web offset presses, two eight-colour sheetfed offset perfecting presses and a number of multicolour sheetfed offset presses that also delivers specialised coating applications. Ali Saif Al Neaimi explains the decision, “We liked the combination of impressive quality with high production, commercial viability and 3D printing capabilities. We reviewed the leading industry systems available in the region but felt the NEXPRESS SE3000 Press was the ideal solution for us. We wanted to divert the short-run jobs from our offset capabilities to digital and thereby free the offset presses for larger volume jobs. This gives us faster turnaround on short-runs with better pricing.

It also saves paper and reduces the associated costs.”

ONE-STOP PRINT SOLUTION

Scheduling improvements and operational savings were not the only benefit, explains Ali Saif Al Neaimi. “We could have outsourced digital print until the volume piles-up. However, as a company, we prefer to have a one stop print solution.” But it is not just the ability to offer a complete service that convinced Ali Saif Al Neaimi to invest now. “We foresee the transition from offset to digital happening slowly but surely and therefore made this proactive investment looking into our future. Now our customers are confident to share their database and information needed for VDP as the entire operation is handled confidentially within our company.” As a result of the new addition, UPP is reportedly enjoying higher profitability on short run jobs, additional revenue through Transpromo, faster turnaround, the business winning capability of offering variable data and personalisation as well as Dimensional Printing and embossing and debossing

effects. Some of the jobs that the company was printing using offset technology are now completed on the NEXPRESS SE3000 Press because of the time frame, run length and the cost factors. This has created new business for the digital press and at the same time kept UPP’s offset presses free to take on the longer run and more demanding jobs. While Ali Saif Al Neaimi says it is too early to comment on the ROI and the overall benefits, he states, “By and large the investment has really helped us extend our services into the new and future segment of digital POD. Customers have also noticed the difference and operators have embraced the new press, in particular the ORC system, which is handy for our maintenance team and ensures uninterrupted print production.” Arif Khan, Area Manager, Kodak (Near East) Inc, adds, “This cooperation has been a true partnership. By involving each other from the start in each company’s possibilities, opportunities and necessities, we were really able to define a mutually beneficial solution for both parties.” Established in 2006, UPP specialises in newspaper and commercial offset printing. With an annual turnover of AED 260 million and 500 employees, it offers a wide range of commercial and newspaper print production services for print buyers from regional and international publishers, advertising agencies as well as corporate operations. Key clients include Abu Dhabi Media Company, Al Ittihad, Financial Times and educational books for Macmillan Publishers plus many weekly and monthly magazines for regional as well as international markets.


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News Regional

Dubai: Xerox Digital Packaging Solution Now FDA Compliant Printers can now offer more short-run packaging options to marketers

Xerox Corporation’s iGen® family of digital presses and toners are now compliant with Food and Drug Administration’s (FDA) guidelines for dry foods. With this, customised folding cartons can now be created quickly and cost-effectively, speeding the time to market, increasing brand

recognition and driving sales. According to industry consultancy Pira International, the worldwide digital printing market for packaging and labels is expected to reach $6.75 billion by 2014. With Xerox’s digital packaging solution, printers can offer more short-run packaging option to marketers, addressing promotional needs ranging from nationwide launches and regional brands to specialty items and prototype products. “FDA compliance is a significant advancement for Xerox and should open a new market for printers creating limited quantities of customised packages,” said Joel Bienvenu, Research Manager, Production Print, IDC.” He added that the print quality and colour vibrancy of the iGen4press allows manu-

facturers to add ‘pop’ to their product packaging. The iGen4 press can quickly store and reprint thousands of folding carton SKUs and easily switches from one job to the next, providing the flexibility and speed needed in today’s changing marketplace. Other benefits of Xerox’s packaging solution include the capability to reduce costs related to warehousing, storage and disposal of obsolete cartons. It also helps in the production of the entire print campaign starting from the creation of packaging till the production of marketing collateral such as point-of-sale signage. It also has the ability to support seasonally focused marketing campaigns and respond more rapidly in competitive markets.

Tunisia: Printing Market Faces High Demand Prior to Elections

ME Printer October 2011

The number of printing machines in Sfax rose to 40 within a short period

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Printing presses in Tunisia are very busy these days, with the rising demand for printing brochures, leaflets, posters and other promotional material required by political parties. With elections for the Constitu-

ent Assembly scheduled to be held on October 23, printing presses are running to meet the high demand. The country’s newspaper features a barrage of commercials and advertisements of political parties and the cost for a full colour page advertisement usually comes to about a thousand and five hundred dinars (about a thousand US dollars). Based on a report published by the Asharq Al-Awsat, a large number of outsiders and intermediaries act between the people who want to advertise and the advertising agencies. That is why the prices have gone up drastically. On the positive side the high demand for printed products has led to the increase in the numbers of

printing machines, scanners, copiers etc. In the city of Sfax alone, (which is situated 350 km south of Tunis), 40 printing machines as well as copiers have been installed. The political climate has created an unprecedented competition in the printing, advertising and publishing industry. The report prepared by the ‘Tunisian Association of Democratic Women’ showed that political advertisements now fills 21 % of the Tunisian newspapers ad space and the average monthly order for print advertising by political parties have risen 1000 fold. Also online advertising is on the rise, as some political parties resort to social networking sites such as Facebook to woo their voters.

MEA


Jordan: MoU Signed to Enhance Jordan Printing and Packaging Academy The academy will work to improve the efficiency and skill of workers in the printing sector

MEA

The Jordan Printing & Packaging Academy and the Operating Fund for the vocational education and technical training signed a Memorandum of Understanding that aims for the rehabilitation and future operation of the academy. The MoU was signed between the Chairman of the Academy, Adnan Abu Ragheb and the Director of the Operating Fund, Qais Al Qatamin. The agreement includes offering academic training programs and courses, conducting conferences and workshops at various academic and professional levels including printing and packaging. The MoU further states that the academy would provide trainees with the necessary skills, knowledge and inform them on the latest trends in printing and packaging in addition to conducting research and studies. The academy will provide specialised printing programs, which meets local and international standards. It also mentioned the need to obtain the necessary accreditation for program training and other educational activities carried out by academic bodies and other international organisations and businesses. The academy will work according to21/2/11 the MoU,15:41 which includes advert Page 1 conducting media awareness

campaigns to attract job seekers, who want training in printing, packaging and processing. The agreement also includes the handing over of the Institute of Specialized Training for Chemical Industries, which is currently working under the Operating fund, to the academy. The academy works in collaboration with the Vocational Training Corporation and the Jordan Chamber of Industry and Employers Association presses along with the support from Operating Fund for the vocational training and technical education. The academy gives the services, which erstwhile was provided by the school of Oman, like providing professional training, provide training in printing and packaging, raise the efficiency of workers etc. Abu Ragheb during the ceremony said that the memorandum will contribute in providing local employment, give training to people in printing & packaging sector etc. He said that the establishment of the academy is a quality addition to the industrial sector and will help to enhance the efficiency and skills of those working in the printing & packaging sector, attract young people to work and thereby help in the progressive replacement of foreign workers. The event was attended by Labour Minister, Dr. Mahmoud

Alkfawin and the Chairman of Jordan Chamber of Industry, Hatem Halawani. Abu-Ragheb mentioned that the establishment of the academy embodies the true partnership that exists between the public and private sectors, in the field of professional education. He also highlighted the importance of the academy in meeting the requirements of the printing industry. Qatamin in turn confirmed that the academy will help to enhance the competitiveness of the national printing industry. The printing and packaging industry of Jordan provides about 15,000 jobs through 5,000 different facilities and has a capital to the tune of more than 100 million dinars (140 million US dollars) and an annual export of about 300 million dinars ($ 423 million).

From Right to Left: Adnan Abu Ragheb, Chairman of the Academy and Qais Al Qatamin, Director of the Operating Fund signing the MoU in the presence of the Chairman of the Jordan Chamber of Industry and other dignitaries

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News Regional

Egypt: Canon ME Wins ‘Print For Pay’ Tender From Printness The imagePress 6010 will be used to print books, direct mail pieces, marketing collateral etc. Canon Middle East has won the tender from Printness, Egypt’s leading digital and off-set printing house for the supply of a Canon imagePRESS 6010 unit. The contract is valued at US $ 150,000. “This is an affirmation of the superiority of Canon’s colour quality and business solutions. Canon’s products, solutions and professional services always strive to make its customers more productive and the tangible benefits experienced by Printness is a testament to this,” said Naoshi Yamada, Deputy Managing Director, Canon Middle East. “Colour management can be

very challenging, with regular calibration needed to produce the best results, but it can also disrupt production processes. Through Canon’s imagePRESS digital printing solutions, we have been able to eliminate paper rejections and wastage accrued by many printing houses because of inconsistency in colour and delays in production,” added Naoshi. Naoshi also explained that with the imagePRESS 6010, Printness can produce documents that rival offset quality and maintain superior colour consistency for a wide range of jobs, including books, hardcopy reproductions, direct

mail pieces and other marketing collateral. “We migrated to Canon’s imagePRESS solutions to enable us to achieve greater productivity and efficiency in our print for pay and graphic arts services. We were impressed not just with the technical solutions offered by Canon but also its after-support services, which are critical for a serviceoriented business like ours,” said Abd Elhakim Bakry, Sales Director (ETCO). The imagePRESS C6010 is reportedly said to reproduce clear, sharp images with lifelike skin tones, smooth gradients, and colour accuracy.

Iran: Negar Tabriz Opts For a Gravure Engraving System From Daetwyler

ME Printer October 2011

The print house will produce 60 rotogravure cylinders per day

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Negar Tabriz print house recently opted for a state-of-the-art gravure engraving system from Swiss manufacturer Daetwyler. For the galvanic treatment of rotogravure cylinders the company purchased equipment from K. Walter. The total investment is to the tune of $7milion. Negar Tabriz started as a small prepress shop in 1992 in the city of Tabriz, located in Azerbaijan province. The company’s new 5000 square meter premise for the rotogravure engraving operation was completed in August. The new equipment will enable Negar Tabriz to produce 60 rotogravure cylinders with the lengths of up to 2650 mm and circumferences of up to 34mm per day. The company is also fully equipped to offer flexo prepress services. Mohammad Akbar Zadeh, Company’s Managing Director says that with the new set up the company will

be able to offer engraving services to neighbouring countries as well be able to satisfy local demands for high quality and durable rotogravure cylinders. “Our flexo clients can place order and fill the forms through our website. They can also upload graphic files and track their job status. We are plan-

ning to expand our website to offer similar services to our rotogravure customers as well,” comments Akbar Zadeh. The company is planning to create an efficient R&D department to further develop and enhance its platemaking and cylinder engraving operations as well as for producing anilox rollers.


UAE: Federal Elections Revive Printing, Signage and Advertising Market Candidates spend up to 90 thousand dirham on billboard advertisements

paper’s share a major part of the advertising campaigns because of the high prices of paintings and signage in the emirate. According to a candidate, here the cost of putting 8 to 10 billboards for 10 days came to about 80 to 90 thousand dirham. The situation in Sharjah was no different, where candidates assigned the task of preparing the election campaign to private public relation and advertising companies. They took the task of processing the billboards, printing and distributing the flyers and coordinating conferences, advertisements and communications through social networking sites and other forms of media like the BlackBerry service. According to Ipsos, a research organisation based in France with offices in UAE, each candidate spends about 85 % of their campaign money to advertise on newspapers and other publications. The report says that during the first two weeks of September, about 392 ad campaigns that valued up to 8.1 million dirham were done by the candidates. Recording an increase of 5 to 10% of ad space in newspapers and publications, the average advertising cost of a single candidate ranged in between 350,000 dirham to one million dirham. The report also pointed out that the rates of

advertisement broadcasted in televisions declined during the month, unlike newspapers and print publications, which saw a big jump during the period. The report shows that 3 local TV stations acquired 32 ad campaigns in the month of August at a total cost of 930,000 dirham. Ipsos also reports growth in the spending of outdoor advertising and so far there has been around 659 outdoor advertisements done both in Dubai and Abu Dhabi. The National Organisation for election states that the expense spend on advertising campaigns by each candidate must not exceed two million dirham and obligates the candidate to disclose the source of his funds and obtain the approval of the management committee for budget allocation. The Federal Elections, which was held on the 24th of September, consists of an electoral college comprising 129,000 Emirati men and women, who are selected by the Rulers’ Courts. This Electoral College will vote to choose the 20 FNC members from the 468 candidates standing for election. The other 20 members of the 40 member council will be appointed by the Ruler. This election has 468 candidates including 85 women. The second in line, earlier the election was held in 2006.

The National Organisation for election states that the expense spend on advertising campaigns by each candidate must not exceed two million dirham

ME Printer October 2011

The recently held National Assembly Elections in UAE had created more jobs in the printing presses and advertisement offices. The elections campaigns for the election, which was held on the 24th of September, have raised the competition between candidates, which in turn increased the demand to print billboards and flyers. As the elections are held only every five years, owners of the printing presses, advertising offices, calligraphers, public relation officers and other professionals were working hard to make most out of the seasonal activity. The printing presses worked on overdrive to meet the orders to be delivered on time and some presses worked over time to print the material for candidates. Candidates in the region used different means of advertisements including billboards, banners, advertisements in local newspapers and distribution of posters, advertising in local radio stations and the use of internet and social networking sites. Road side billboards offer another major form of advertisement, which state the candidate’s electoral propaganda, photograph and the programs proposed by the candidate. According to one of the candidate, it was observed that there was an increase in the printing of publications by at least 25% as compared to former times. There has also been a price rise in outdoor advertising because of the high fees imposed by the municipality on road side advertising. In Ras Al Khaimah, outdoor printing prices have raised sharply, which made candidates consider other means of advertising such as flyers, radio and television ads. Advertising and public relation offices are fully booked by candidates to do their advertising campaigns. Unlike in Dubai, the local news-

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News Regional

Riyadh: Kingdom Schools Ups Productivity With Canon ImageRunner The machine will be used to print examination papers, marking sheets etc.

From Left to right Sherif Fahim, Area Sales Manager, Canon Middle East and Abdulla Al Owais, Purchasing Manager, Kingdom Schools

Following the installation of a Canon image RUNNER technology in their facility, Kingdom Schools, a private school in Riyadh has reported a significant increase in productivity. The recent installation includes software solutions that are aimed to manage the schools in house print jobs. “Institutions across the region are looking at ways to save money without compromising on the quality and delivery of their services. Kingdom Schools is a great example of a school that has changed its IT procurement strategy to improve efficiency and cutting costs. Canon’s products, solutions and professional services make its customers yield tangible cost effective results. We have helped

the school improve productivity and reap significant cost savings,” said Naoshi Yamada, Deputy Managing Director, Canon Middle East. El Ajou, Canon Middle East’s distribution partner in KSA has made a recommendation for the installation of 16 units of imageRUNNER 6570, a monochrome production press that delivers uncompromising image and text quality, productivity and versatility, as well as an imageRUNNER 2525, two units of imageRUNNER 7105 with a stacker and also two units of the imageRUNNER 5051. “Canon’s cutting edge imageRUNNER technology and software solutions provided us with the tools to achieve greater efficiencies in our workflow and

thus become more productive. We are now able to meet credit deadlines and have improved productivity with enhanced security features for in house printing for the school as a whole,” said Hazim S Kamal, IT Manager, Kingdom Schools. The machines will be used to print materials like schooling collateral including examination question papers, marking sheets etc. to produce on a monthly and quarterly basis. “Black and white MFPs continue to dominate the market and although this area is constantly evolving, monochrome printing remains the main requirement in most institutions today. As a result, we are constantly customising our range of printing devices, to make usage easier, ensure security requirements are addressed and to provide the best solution for a school’s workflow needs,” added Hendrik Verbugghe, Marketing Director, Canon Middle East. In addition, the Department ID management facility enables school employees to have password-protected access to the device, while the Secure Print and Mailbox functions ensure that once sent to print only the originator can print out confidential documents.

Iran: Multimillion Dollar Printing Project Takes Off

ME Printer October 2011

Gaaj International publishing house lays the foundation of mega project in Khansar A 13 million dollar project to build a modern printing house in the city of Khansar has received the green light from investors. Gaaj International Publishing House is behind the project, which will be built in the city of Khansar, located northwest of Isfahan. Abolfazl Jokar Ghahroodee, Gaaj’s Director along with the

Minister of Industries and Mining and other governmental officials laid the foundation of the project during a ceremony held at the construction site. The project, which covers 24,000 square meters of land, includes 3 big halls for prepress, press and post-press operations plus a warehouse

facility. The project is planned for completion during the first half-year of 2012. Once completed the printing facility will be able to produce 23 million books and 68 million copies of magazines and newspapers annually using 300 tons of paper. The project will also create up to 400 jobs.

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News Regional

Iran: International Printing and Packaging Exhibition to be Held in December 2011 Dealers and service providers from Turkey and neighbouring Arab countries are expected to attend The 18th Tehran’s International Printing and Packaging Machinery Exhibition will be held from 19th to 22nd December 2011 in Tehran’s Permanent Fairground. Every year the event attracts many visitors from all over Iran and other countries. Other than manufacturers of printing and packaging equipment, print houses, service providers as well as representatives of major graphic arts companies, suppliers of large format printers and string of other companies

involved in the world of graphic communications will take part in the local mega event. A host of dealers and service providers from Turkey and neighbouring Arab countries are expected to display their latest offerings and services during the show. The huge and dynamic Iranian market with a 70 million population and an oil rich resource attracts foreign companies and investors alike. The local ink manufacturers, who are enhancing the quality

and variety of their products, pose a serious challenge to foreign brands. They will show an impressive line up of products during the event. The production of plastic corrugated cartons is on the rise and Iranian manufacturers will use the exhibition as a springboard to promote their products for export purposes. Flexo and rotogravure printers with new capacity and more advanced equipment will target visitors from neighbouring countries.

Germany: Saudi Arabian Delegates Attend Manroland Summit The event displays latest solutions from Manroland

ME Printer October 2011

Delegates from Saudi Arabia at the Manroland Summit

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The Manroland Sheetfed Summit was held from 16th to 20th May, 2011 in Offenbach, Germany. The summit discussed many topics concerning new presses, technologies and applications. Visitors to the event expressed great interest in new products like the new Roland 700 DirectDrive platform, which permits a production speed of 18,000 sheets per hour and job changeovers in less than three minutes. An 18 member team from Saudi Arabia attended the Manroland Summit. Various topics were discussed

during the summit including autoprint smart. This technology provides automated sequential production of pre-selected jobs without any operator intervention. The summit also showcased the Roland Inlineinspector 2.0, which analyses even the smallest lines of type, right down to six point, inspects every sheet, makes a PDF comparison and masks zones for different measuring sensitivity levels. The perfecting system of the Roland 900, XXL was also appreciated. Several presses were sold during the event, which includes

GUKA

a four colour Roland 700 Hi-Print, which was sold to China and a five colour Roland 200 high pile with coating module to Italy. The Saudi delegation included representatives from the government and private commercial printers including the packaging industry. The team represented members from Noor Carton, Alkifah Carton box factory, Raghadan Printing press, Alfayha industries for lather and paper products, Alrawnak Printing press, Hajen printing press, International printing company, Almas printing press, Imam Muhammed Bin Saud university printing press, Armed forces printing press, Armed forces medical services printing press, Islamic university printing press, King Fahad college printing press etc. One of the attendees to the event, owner of M/S Raghadan Printing Press said that the summit included various value added features and options and displayed the latest technology used for producing different products with splendid finishing on various Manroland presses.


Palestine: Association of Printing, Publishing and Media Elects New Governing Body The association seeks to implement training and education programs for workers The Association of Printing, Publishing and Media, a member of the General Federation of Trade Union of Palestine, held a conference to elect the new governing body. The meeting, which was held at the headquarters of the General Federation, was attended by Secretariat member, Bayer Said Bayer and Secretary of the Workers Union, Riad Camille along with Gloria Salamah, representative from the labour office and members of the previous union. Bayer asked all the workers in the printing and publishing sector to form committees at their work place in order to safeguard their rights. Focusing on the importance of this sector, he said that media has to play a transparent and objective role

in the society. Gloria Salamah spoke of the importance of conducting union elections and stressed the need for better communication between the public and the ministry and asked for joint cooperation in the future. She also mentioned the role played by the union in conducting awareness and training programs for workers and also their role in imparting education. Riad Camille congratulated the newly elected administrative body and emphasized their active role in dealing with the problems of workers in the printing and publishing sector. He also mentioned the need to raise awareness among Palestinian workers with respect to their rights and and the impor-

GUKAD02435_Eng_MEprinter_210x145_v1 11/08/2011 12:17 Page 1

tance of holding educational workshops. Association President, Abdul Rahman Zakarneh read the financial and administrative reports of the union and clarified all the tasks carried out by the committee during its tenure. The current administrative body will hold office for a period of four years. The newly elected union includes, Abdul Rahman Zakarneh, Manar Hamamrah, Fadi Awda, Oraib Kasrawi, Hossam Hamarsheh, Khaled Maaly, Maher Souqya, Adnam Azzam and Fakhri Abu Al-Rub. The Workers’ Union established in 1958 is one of the first unions in Palestine, which helps to educate and organise workers in the printing, publishing and media sector.

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News Regional

Egypt: Al Borg Medical Laboratories Reap Benefits with Canon Integration of Canon technology helps leading Egyptian Medical Lab enhance services

Al Borg Medical Laboratories representatives with Canon official from ETCO, Canon Middle East’s distributor in Egypt

ME Printer June 2009

Following the deployment of Canon’s print and Variable Data Publishing (VDP) solutions, Al Borg Medical Laboratories, a private medical laboratory in the Middle East has reported a substantial improvement in its service delivery. The solutions to the facility included the imageRUNNER and imagePRESS printing devices. “Canon is committed to provide the highest standards of support to the industry, with a customer focused approach to both sales and service. Being able to provide industry leading technology for Egypt’s largest private medical laboratory is an achievement for Canon’s professional print segment. Canon’s products, solutions and professional services always strive to make its customers more productive and the tangible benefits experienced by Al Borg is testament to this,” said Naoshi Yamada, Deputy Managing Director, Canon Middle East.

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According to Dr. Ahmed El Saifi, CEO, Al-Borg, improving resources, facilities and services has been a priority from its outset. “With thousands of patients requiring comprehensive medical analysis reports, we needed a system that will effectively manage our document management and printing requirements. Canon and ETCO came up with the perfect solution and it has allowed us to provide high quality personalised medical reports, while also streamlining our process and has cut costs substantially.” ETCO, Canon Middle East’s distributor in Egypt, proposed and implemented a VDP solution that enabled the laboratory to effectively streamline back end printing jobs including customised medical reports for individual patients. Prior to the implementation, the reports were printed in black and white and required

a lot of human intervention adding to the man hours. The solution entailed the installation of four units of imagePRESS C1+, two units of Canon’s imagePRESS C6000, two units of imageRUNNER ADVANCE PRO 9060 all integrated with a Canon VDP solution. ETCO provided customisation of the solution to match the laboratory’s specific requirements. With the system in place, Al Borg staff can provide high quality personalised medical reports for patients. “Our services for Al Borg include offering the scope of providing customised medical test reports for patients with information related to their diagnosed conditions, in addition to personalised advice on diet, medication, etc. This will enable them to boost their identity as a medical service provider, achieve more value from their customer communications and reduce their marketing costs,” said Ahmed Fathy, Professional Print Solutions Sales Director, Canon Middle East “Our Variable Data Publishing (VDP) solution automates the process of generating & printing the combined patient analyses in one booklet containing charts representing equivalent results, personalised newsletters from the lab related to the patient’s analysis as well as customised third party advertisements. This provides the much needed scope of enabling cost efficient personalised communications with customers,” concluded Fathy.

Log on to www.meprinter.com for an online edition of our reports, articles, news and events


ME Printer June 2009

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News Regional

Dubai: HP Introduces 3D Scanners and ePrinters The scanners are affordable and can be used by a range of consumers HP in its annual global imaging and Printing Conference announced several new innovations including collaborations and apps and solutions for all types of users ranging from small to midsize businesses, to enterprise organizations and graphic arts customers. During the conference HP announced that most of their customers have now adopted the cloud enabled, web-connected print technologies and till now more than 10 million printers have been sold. Talking on the occasion, Amin Mortazavi, General Manager, Imaging and Printing Group, HP Middle East said, “HP’s history of innovation runs deep and we continue to leverage that legacy and build on it for our future

growth. While printing in the traditional sense will continue, to be integral to what we bring to the world, we are disrupting the market with leading innovations beyond the page as well.” The newly announced range includes the HP TopShot LaserJet Pro M275, which is ideal for small companies or household purposes. Equipped with HP TopShot Scanning, which captures six separate images of a document or 3-D object and produces one final seamless image, the new machine could produce high quality images for direct use in printed materials on the web. The newly introduced app by HP called the Scheduled Delivery App enables business managers to receive guidance for improving

their performance in managerial positions. HP also introduced two new laser jet printers and an HP Scanjet printer, which eases mobility and workflow for businesses. The HP Laserjet Enterprise 600 series is easy to use, web enabled, monochrome printer series, which improves document workflow. The HP Laserjet Enterprise 500 colour and M551 series offers SMB’s with professional quality colour and document management tools. The HP Scanjet Enterprise 8500fn1 Document Capture Workstation is a scanner that is used for workgroups that have high-volume scanning needs and comes with a large colour touch screen. The HP mobile solutions offer the new range of Photosmart and ENVY110 e-All-in-One printers.

Dubai: Reprotronics Buys Speedmaster

ME Printer October 2011

The investment comes with a move to increase production and quality

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Reprotronics LLC in a recent investment has bought a Speedmaster SM52-5L from Heidelberg. Sebastian Lonth, General Manager of Reprotronics says that they opted for the machine as the company maintains a long standing and reliable relationship with the press manufacturer and has been doing business with them for the last 30 years. According to Sebastian, the machine will help to increase the production speed and increase quality of products.

“We have chosen this machine because most of our clients who are multinational companies demand the best quality and services available and to meet the demand for printing various brand products, we decided to buy the Heidelberg machine. The Heidelberg machine has a good make ready time, improved productivity, quality and good integration.” The 5 colour machine with online coating was installed in a period of 2 days. Reprotronics LLC, which was established in 1994 deals with sheetfed offset printing, online UV prints with special effect coatings, binding and finishing operations and uses the latest technologies available. Explaining their facilities he said that Reprotronics is equipped with Prepress, Press and Postpress machines and they print posters/ leaflets, paper bags, catalogues, souvenirs, brochures, magazines, letterheads, pop-up displays, customised packaging boxes etc. About their future plan, he said that the group has many

expansion plans and will be soon expanding in the Packaging segment. Reprotronics also houses a 5 colour hybrid machine with UV option (70x 100), a 5 colour machine (35x50), a range of (50x70) machines and all range of machines for pre-press and postpres production. Reprotronics falls under the large umbrella of the Thomsun Group, which was established in 1976 in UAE. Thomsun group has a turnover of USD 400 million and employs about 2500 people in Middle East and the Indian Sub Continent. Other than Reprotronics, Thomsun group also manages Al Mawarid Printing and Advertising in Sharjah along with The Print House in Dubai. Both the companies employ about 350 people and are actively involved in the printing and packaging industry. The other ventures of Thomsun group include, Electronics, Electromechanical department, Musical Instruments, Education, Food Processing and Supplies, Bakery, Furniture, Logistics etc.


Iran: One of The Largest Printing Companies in The Country Takes Off Vajeh Pardaz Andishe is equipped with more than 54 prepress, press and postpress equipment including complete Hiflex MIS solution Official opening of Vajeh Pardaz Andisheh Printing house, the printing arm of Islamic Development Organization (IDO), took place with the participation of KBA’s Managing Director and Director of Sales for the Middle East, Dietmar Heyduck. During the ceremony, Heyduck handed KBA’s share certificates to Hojatoleslam Khamooshi, head of IDO and said, “I am confident that the installation and commissioning of KBA presses in Vajeh Pardaz Andisheh is a perfect beginning for a long and fruitful cooperation with IDO.” Meanwhile Khamooshi said, “We consider the new print house as an important cultural and infrastructural project, which will play a crucial role in the development of our publishing industry. Producing high quality books is essential for promoting the publishing industry as well as attracting young readers.”

For plate production Vajeh Pardaz Andisheh has invested in two platesetters with the capacity to produce 45 plates per hour. On the printing side, the company has purchased 6 KBA sheetfed presses in B1 and B2 formats, including 3 perfecting presses. For finishing department the company boasts a range of equipment for perfect binding as well as hard cover and soft cover book production lines with the capability to use PUR glue. The print house is planning to deliver more than 12 million books as well as magazines and journals per year. The company is also using a HIFLEX MIS system. The system consists of CRM, cost estimation, order management, post-production costing, statistics (SQL), correspondence, customer and supplier management, materials logistics, integration with third-party

software such as Word and Excel, user-interface generator and document management system. The system provides Shop Floor Data Collection encompassing both the business and machinery aspects of production, scheduling, shipping processes and JDF interfaces.

Dietmar Heyduck, KBA handing over the share certificate to Hojatoleslam Khamooshi, Head of IDO

Dubai: Printec Installs Lamination Machines and Collator at Print Houses in Dubai Print House, Atlas Printing Press and Rasheed Printers & Stationery Seals the Deal overall space requirement. The machine comes with a high pile feeder that allows the operator to concentrate more on the delivery and the quality control. The special in-feed roller helps to forward the difficult and light weight sheets into the nip, where a missed sheet detector prevents unwanted wraparounds. The decurling mechanism that can be altered in the run gives a flat sheet result. Also, the profile of the bar helps to eliminate marking of perfected or duplexed sheets. Other features of the D&K Proteus 72 include a continuous stream feeder, pneumatic pressure by nip roller, heating system digitally controlled by PLC, slitting and perforating

roller blades, unique bursting by special roller system. The machine can produce approximately 1800 sheets per hour at a maximum sheet size of 720 x 1020 mm and a minimum sheet size of 225 x 320 mm. The minimum paper weight suitable for the machine is 100 gsm. Printec installed at Rasheed Printers and Stationery a ColTec SRA3 Collator, which is also a UK brand, has 10 feed stations with a 4 station exit delivery system. The collator comes with a high speed performance up to 5000 c.p.h and can collate stock types from 20 to 1000 gsm. It can collate stocks including film, plastics, business forms, bank, bond, art paper etc.

ME Printer October 2011

The Middle East industry is steaming up after a little slumber, as print houses are busy installing new machines in the region. At a recent development, Printec Arabia delivered a D& K Proteus 72 Thermal Lamination Machine at Print House in Dubai and one at Atlas Printing House, also in Dubai. In another installation they delivered a Col-tec SRA3 10 station collator to Rasheed Printers and Stationery, Ajman. The D&K Proteus 72 Lamination machine, a UK brand has a centrally located panel with PLC controls that allows easy setup and size. The Pneumatic suction lifting and the compact buster enable effective sheet separation and minimises the

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News Regional

Iraq: Foundation Stone Laid For Najaf Modern Printing Press Project The project costs about $7 million and is located near Najaf International Airport

Adnan Al Zurfi Governor of Najaf province laying the foundation stone for Najaf Modern Printing Press Project

Adnan Al Zurfi, Governor of Najaf province laid the foundation stone for the project that proposes to build the Najaf Modern printing press along with a book exhibition hall, near the Najaf International airport in southern Iraq. Members of the provincial council and a large number of other guests were

present at the function. Speaking on the occasion Zurfi said, “Today we have laid the stone for the ambitious project of building a modern press and a book fair hall in Najaf. It comes in the event, when Najaf is chosen as the capital of Islamic culture for the year 2012. The proposed building will consist of two large halls, each with an area of 4000 square meters.” He added, “The cost of the project is estimated to be more than 7 billion Iraqi dinars (6 million US$) and the project will be completed within 210 days. We are looking forward for an early completion date as we are planning to celebrate the inauguration along with the official naming of Najaf as the Islamic capital.” Going on to the details of the printing press, Zurfi said, “The new printing press would be equipped with all the facilities available in a modern printing

house. The press has been built in consultation with our committee that consists of professors and technical specialists in the printing arena.” Fares Haram, President of Iraq Writers Union welcomed the move and said that the project would prove to be a great asset to the cultural movement in Najaf. He noted, “By this project we would be able to preserve lots of books from different period and also print books and other publications using the latest available equipments.” Osama Saeed, Managing Director of the Engineering Company, Alosama & Somou Al Numalaa said, “The project entrusted with us includes the construction of a printing press and a book fair hall in an area of 29,000 sqm and the total expense of the project is estimated to be about 7 billion dinars.”

Dubai: IEC Inks Deal With Major Chinese Group

ME Printer October 2011

Chinese companies showing interest in Middle East’s printing industry

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International Expo Consults (IEC), a division of UAE’s Falak Holding stated that it has signed an agreement with ‘China Sign Association of Equipment Suppliers’ – Shanghai (SASDA). As part of the agreement SASDA will promote IEC’s ‘Sign and Graphic Imaging Middle East’ (SGI) show among its member organisations. SASDA has over 100 high end members within the Sign and Graphic industry in China. SASDA extends support to its members in the digital printing industry in China by offering information, consultation, training, evaluation and assistance to expand into international markets. China has recorded the highest growth rates in the print media industry worldwide and is now one of the largest markets.

According to China’s Press and Publication Administration, there were 101,566 printing enterprises, employing 378.31 million people by the end of 2009. On signing this historic partnership deal Abdul Rahman Falaknaz; Chairman of IEC stated that, “We had a strong turnout from across the GCC as well as East Africa, the Sub Continent, Europe, Asia among other geographies. This year we wanted to also reach out to the Chinese companies and wanted them to visit our show in Dubai early next year. Through this partnership with SASDA, our aim is to reach out to our target audience in China and encourage them to explore the Middle Eastern markets.” Over 296 exhibitors from 23 countries had participated in

the 2011 edition of ‘Sign and Graphic Imaging Middle East’ and the numbers are set to grow further next year. Sign and Graphics exhibition will be held from January 31- February 2, 2012 at Dubai World Trade Centre. SGI is one of the most anticipated events of the year in the region for exhibitors and visitors in the signage, outdoor media, screen and digital printing industries. “The quality of visitors who attended the last edition of SGI Middle East was amongst the best we have ever seen and we expect the trend to continue into 2012. SGI Middle East is the only show to receive visitors of such high calibre and as a result we continue to see year-on-year growth in both visitor and exhibitor numbers,” added Falaknaz.


Dubai: Paper Arabia Explores New Trends The event integrated products from the paper, converting and tissue industry Paper is the soul of the printing industry and an exhibition dedicated to the bread and butter of printers could not be more important. Organized by Alfajer Information and Services, Paper Arabia 2011 was house packed on the very first day of its launch. About 150 exhibitors filled the halls, showcasing the latest trends in the paper, tissue and converting industry. Inaugurated by Abdul Rahman Saif Al Ghurair, Chairman, Dubai Chamber of Commerce, the event saw the participation of more than 6000 visitors from all over the GCC and the Indian subcontinent. What was new in this year’s show was the increased participation of the Chinese and Indian companies. Big names such as APP, Abu Dhabi National Paper Mill (ADNPM), Orient Links and others participated with full force

introducing new products and even new concepts. APP introduced a range of new products in the show including CUPSTOCK, HI KOTE and SAAVI PACK. The new products introduced by Abu Dhabi National Paper Mill included the Facial 2 ply velvet tissue, a new textured tissue (NTT), which is very soft and comes with fine embossing in the paper. Orient links Co. had a big colourful stand in the exhibition hall. Sunil Bakht, Company’s chairman was happy with the quality of visitors. He said,” The visitors are much focused this year. We met with many visitors from Gulf countries, Iran and Egypt. This is good as far as the business is concerned. This year we brought environmentally friendly products that are based on agricultural and post consumer waste. The demand

for environmentally friendly product are high and we are responding to the demand. Other major participants included Inpap, Arbros Forest Resource Group, Gruppo Cordenons, Indudstria Carataria Pieretti, Saudi Paper Converting Company, China National Household Paper Industry Association etc. Satish Khanna, General Manager, Al Fajer Information and Services said, “Over the years, the colour of the show has been high in the region. It’s the 4th year and big shots like APP have come forward to sponsor the event, while China National Household Paper Industry Association (CNHPIA) is the supporting sponsor of the event. This shows the importance that Paper Arabia holds in the region and the interest of companies to exhibit in the show.”

4 TH INTERNATIONAL EXHIBITION ON PAPER, TISSUE, CONVERTING INDUSTRY

PRINCIPAL SPONSOR:

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Future looks good for Paper Arabia

Satish Khanna - General Manager، Al Fajer Information and Services

Curtains Drawing and Yet the Queue Gets Bigger Interactions, deals and business meetings filled the 3rd day of Paper Arabia. With curtains drawing on the 4th edition of Paper Arabia, the exhibition hall was packed, with an even longer queue waiting to get inside. The show once again proved to be a barometer of the paper industry in the region. During 3 days the stands and isles of the exhibition hall was filled with paper traders, printers and visitors in search of new products or to seal deals. The unanimous verdict on this year’s exhibition is that Paper Arabia continues to be a wonderful networking opportunity where companies can meet with their customers and make their presence felt. But that’s not all. The event is also a springboard to launch new products and concepts, whether it is a new cutting knife or a whole new concept for production of tissue.

The official visitor turnout is yet to be announced but by judging the crowded stands we are confident that it has surpassed the 6000 anticipated by the organizer. As confirmed by the exhibitors the event was well organized and as an added value to the exhibitors Al Fajer this year- in cooperation with ME Printer- decided to launch the show daily to communicate on a daily basis with the visitors and exhibitors on the exhibition floor. Paper Arabia once again has showed that one to one contact and personal relationships is still the strongest selling strategy. On the other hand the strong presence of best in the class paper manufacturers such as APP and the support of China National Household paper Industry Association added strength to the event. We expect that next year the prospects are brighter and more international. See you all in Paper Arabia 2012.

ME Printerreports live from Paper Arabia For the first time, the organisers of Paper Arabia, Al Fajer Information and Services joined hands with ME Printer to publish a show daily for the event. Printed in cooperation with Intec printing solutions, the daily provided a mirror on the happenings of the 3 day paper expo. Our team gathered deals and news and published a tabloid newspaper that was distributed to visitors and exhibitors during the 3 days of the exhibition. We reported everything right from the history of the exhibition to the latest views of industry experts and what are the future trends in the paper industry. Over the years, the colour of the show has been high in the region

‫معرض "بیبر آرابیا" یختتم فعالیاته بنجاح‬

‫المع���رض أعط���ى انطباعا إيجابي���ا لدى العارضي���ن من حيث‬ ،‫المش���اركة والتنظيم الذي أضاف مزيدا م���ن الرونقة للحدث‬ ‫كما ش���هد المعرض أيضا بالتعاون مع ش���ركة الفجر المنظمة‬ ‫ إط���الق النش���رة اليومي���ة المخصصة‬MR Printer ‫ومجل���ة‬ ‫لتغطي���ة فعاليات المعرض م���ن أجل التواصل م���ع العارضين‬ .‫والزوار طيلة أيام الحدث‬ ‫معرض "بيبر أرابيا" أثبت مرة أخرى أن التواصل بين العارضين‬ ‫والعم���الء وجها لوج���ه ال يزال األقوى في اس���تراتيجية البيع‬ ‫ كما أن الحضور القوي لكبرى الش���ركات‬،‫واألعمال التجارية‬ ‫المصنعة للورق من مثل إي بي بي والدعم من قبل الجمعية‬ ‫ إلى ذلك‬،‫الصيني���ة لمصنعي ال���ورق أعطى دفعة قوية للحدث‬ ‫فإنه من المتوقع أن يش���هد المعرض العام المقبل المزيد من‬ ‫ نراكم في معرض‬،‫ وحتى ذلك الحين‬،‫االنتشار إقليميا ودوليا‬ .2012"‫"بيب���رأرابي���ا‬

‫ وقد‬،‫تختتم اليوم فعاليات معرض "بيبر أرابيا" في دورته الرابعة‬ ‫أثبت المعرض مرة أخرى قدرته على أن يكون مقياسا لصناعة‬ ‫ من خالل ك���م الصفقات‬،‫الورق في منطقة الش���رق األوس���ط‬ ،‫ وخالل أيامه الثالثة‬،‫والتعاق���دات التي مألت جنبات المعرض‬ ‫ والمطابع‬،‫امت���ألت أرضي���ة المعرض بمصنع���ي وتجار ال���ورق‬ .‫والزائرين الذين أتوا من أجل التعاقد على المنتجات الجديدة‬ ‫المعرض هذا العام ش���كل فرصة مثالي���ة للعارضين للتواصل‬ ‫ الحدث كان أيضا بمثابة منصة مثالية إلطالق‬،‫م���ع عمالئهم‬ ‫ س���واء كانت منتج���ات جديدة أو‬،‫منتج���ات ومفاهي���م جديدة‬ ‫ إلى اآلن لم يعلن‬،‫مفاهي���م حديثة لمنتجات الورق والنس���يج‬ ‫ لكن م���ن خالل‬،‫بع���د ع���ن العدد الرس���مي ل���زوار المع���رض‬ ،‫الحك���م على اإلقب���ال الكثيف الذي ش���هدته أروقة المعرض‬ ‫ آالف زائر‬6 �‫يمكن القول بأن عدد الزوار قد تخطى حاجز ال‬ .‫المتوقع من قبل الش���ركة المنظمة‬

P.O Box: 11183, Dubai, UAE ,Tel.: +971 4 3406888, +971 4 3407746(Direct), Mobile : +971 50 7958684 , Fax: +971 4 3403608

www.paperarabia.com

ME Printer June 2009

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News One World - One Drupa

Bernhard Schreier to be New President of Drupa He replaces Martin Weickenmeier of Körber PaperLink Bernhard Schreier, Chairman of the Management Board of Heidelberg is the new President and Chairman of Drupa. Schreir has taken over the position from Martin Weickenmeier, Managing Director, Sales, Marketing and Service of Körber PaperLink, GmbH. Weickenmeier was replaced from the position, following the strategic reorientation of the Körber Group’s Paper Division and therefore resigned his office. Weickenmeier, who was 56 years old, had been the Head of the Executive Com-

mittee of drupa since the last print trade fair, which was held in 2008. Commenting on his new role, Bernhard Schreier said, “I am delighted to accept the role as drupa President, particularly at this important and exciting time, when the print fair is going to be held. Drupa 2012 is a really crucial initiator for the print media industry and I will contribute significantly to the successful planning and organisation of it.” Schreier has been the Chairman of the Management Board of Heidelberg, since 1999.

Smart Solutions Underline Innovation Park Innovative product solutions and new technologies greet visitors at the park Followed by the success of the drupa innovation park (dip), drupa 2012 will offer more smart solutions on the print, advertising and online industry. Underlining the importance of drupa innovation park, Manuel Mataŕe, Director of drupa 2012 says, “This means that dip will be the point of reference and information hub for print buyers and innovative media producers from the print, advertising and online industry at the upcoming drupa.” The drupa innovation park in Hall 7 not only offers new and innovative companies an ideal presentation platform, it also provides new drupa target groups an access to complex topics in the area of media production. The different types of theme parks available at drupa include:-

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Print Product Innovation

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This is about innovative print products including lenticular printing, which is the only finishing process that allows motion sequences to be displayed on a print product. DPLenticular will be appearing at the dip this year too. “The drupa innovation park is an excellent opportunity for

us to showcase this highly innovative printing technique and to reach new target groups,” explains Daniel Pierret, Founder and Head of the Irish company.

Marketing Solutions Park

Alpha Picture, specialists in ASP image personalisation, is opening its interface for an all web-to-publish systems and marketing management systems. “Creation is no longer being thwarted by technology,” says Gerhard Märtterer, Sales Director at AlphaPicture. The company not only offers its interfaces via cloud computing but also offers portals for direct marketing agencies and digital printers.

Dynamic Publishing Park

One of the exhibitors in the Dynamic Publishing Park is Konzept-iX, the German distributor for the American NASDAQ company, Bitstream Inc. This firm stands for innovative publishing technologies and at the dip 2012, it is set to present its “turnkey” web-to-print shop solution for the production of printed papers with sophisticated management for variable

data and smart online editing. Neo7even, a German based company, provides a good example of its success at drupa Innovation Park. Developing within a short period from an IT start-up to a medium-sized enterprise, this company provides smart and innovative solutions for optimising communication processes in large and medium sized companies.

Print Automation Park

One of the key topics at drupa 2012 will be automation. The Print Automation Park, which is being implemented in cooperation with CIP4, the umbrella organisation for all JDF providers will be a major area to look into. The other theme parks to be present at dip will be, Asset Management Park, Print Meets Mobile Park, the Digital Imaging Park , the Printed Electronics or Functional Printing Park and the Green Printing Park. All the theme parks will have presentation stages, meeting points and lounges and they will help to encourage interactive communication between visitors and exhibitors and also among the exhibitors.


World Tour to Cover 40 Countries With 60 Events The event will highlight the major attractions to be shown in durpa 2012 About 60 drupa events in over 40 countries will be held till February 2012, announcing the launch of drupa 2012. Kick starting the world tour, presentations and press conferences were held in Chicago, Manila and Tokyo. The event program includes trade press conferences, half day industry workshops and presentations. Pointing out the various activities in the world tour, Manuel Mataŕe, Director of drupa 2012 says, “The drupa World tour is an important component of our entire marketing mix that consists of PR, advertising campaigns, direct mailings, online campaigns and sponsoring.” He adds, “In this way, we can reach directly to drupa visitors and can provide them with information on the latest facts concerning drupa 2012. This also gives opportunity for direct dialogue between visitors to know their interests and requirements. By the time when the last drupa preevent comes to an end, the drupa ambassador will have flown more than 237,000 air miles, which roughly comes to the distance taken to travel six times around the globe.”

Drupa 2012: Focus on Future of Printing

What to see this drupa

With the clock ticking towards the annual global event, that is scheduled to take place from the 3rd to 16th of May 2012, all eyes are at Düsseldorf Fairgrounds, Germany. The 19 halls will be transformed into the largest printing expo, where approximately 1,800 exhibitors from over 50 countries will be showcasing their products ranging from packaging printing, commercial or functional printing or be it newspaper technology. Compared to drupa 2008, the suppliers of digital solutions have become even more important and six halls in the show will display everything concerned with digital printing, workflow, web-to-print applications etc. Companies

Other Events of Interest @ drupa

Apart from the drupa innovation park and the drupacube, drupa 2012 will have presentations from the Mainz Gutenberg Museum, the Leipzig Museum for Printing Arts and also the show of the Type Directors Club of New York (TDC). The opening hours of drupa are from 10 am to 6 pm daily (5 pm at weekends). The tickets can be ordered online and comes at a price of 40 euros for one day, while the on-stand price is 65 euros. The online tickets can be used for free travel to the fairgrounds by means of public transport operated by the Rhine-Ruhr Transport Authority and the Rhine-Sieg Transport Authority.

ME Printer June 2009

The world tour will offer a view on the major trends in the industry that will be shown at drupa from the 3rd to 16th of May, 2012. “The future of printing lies very clearly in the areas of packaging, printed electronics (RFID) and digital print with personalisation,” says Dr. Markus Heering, Managing Director of the Association for Printing and Paper Technology in the VDMA. Talking about the latest trends he said, “Packaging printing will play an important role in the future. While, traditional markets are close to saturation, the print-

ing market in the emerging countries is developing very dynamically. In Asia, the volume has increased from 133 billion Euros to 168 billion Euros, in China alone it has doubled to 49 billion Euros. According to market research institutes, they estimate that the printing volume in China will increase to 70 billion Euros by 2014. Cautious optimism is reflected by the printing and paper industry in the run-up to drupa 2012. Once again, drupa will have many innovative developments coupled with successful business ideas for the printing industry.”

like Agfa, Canon, Kodak, Epson, Fujifilm, HewlettPackard, Konica Minolta, Ricoh, Screen and Xerox can be found at halls 4, 5, 8a, 8b, 9 and 10. Other major attractions at drupa 2012 include:In halls 1 and 2 visitors can see Heidelberg with its network partners, at Hall 3 printing as well as its related materials and services can be found. Hall 6 will be the PrintCity that will have Manroland and other exhibitors. Visitors can see paper processing and packaging supplies production exhibitors at halls 10 to 12. Halls 12 to 14 will have printing post-production companies like Horizon, Müller Martini etc. While, halls 15 to 17 will have all the printing machine and printing post-production equipments of companies like Cerrutti, Goss, Koenig & Bauer AG etc. This drupa, the Chinese participation would be increased by almost 100 per cent, compared to 2008. The Chinese companies will be participating in an area of about 11,000 square meters.

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ME Printer October 2011

Colour Management Newspapers Infocus Re-Inventing

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Press manufacturers pen down their opinion on the longevity and the impending trends in the newspaper industry

ME Printer October 2011

Some say that they are going to be extinct, while others say that it has still a long path to tread. The newspaper industry is in doldrums as socioeconomical factors lash their influence on the so called fourth estate. The last two years witnessed the slashing rates of advertising revenues and the dwindling numbers of classifieds. With employment opportunities going down and advertising revenues on a low profile, most of the newspapers around the world lost 91 % of their business last year. Many experts and futurists have written obituaries for the newspaper industry. They believe that factors like development of advanced digital platforms, the changing trends in advertising fund allocation, the cost involved in print production etc. has led to the thinning market of the print industry. According to a consumer research on newspapers done by Key Note, a market intelligence provider in UK, it was forecasted that the value of the newspaper market will decline till 2011 and that it will grow by 0.8 % by 2012. Talking about advertising revenues, earlier most of the local advertisers used newspapers for advertising but now with other platforms on the rise, advertising revenues are the most hit. Not only newspaper companies but printing system manufactures were also affected with the downturn. They all agree that rising paper costs and distribution costs are not the main factors that affect the industrial slow run rather the introduction of advanced technology into everyday life has pulled the rein on the industry. Even though this is the case worldwide, newspapers are not waiting for their timeline to end. They are picking up the current trends and learning to fight the digital revolution. Newspapers today are multimedia faceted, where journalists often juggle the roles of a reporter, photographer or sometimes even that of a micro blogger. Migrating to the digital

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Infocus Re-Inventing Newspapers side, newspapers are in the run to find a place in the World Wide Web. Introducing newer apps for devices like iPads and iPhones and other tablet devices, newspapers are also striving to reach the masses. Other than digital applications, they have also introduced special inserts along with the print editions that cover topics like luxury living, automotive etc. Although researchers still claim that the majority of the readers still follow traditional print edition, it is evident that there is a steady shift to digital news rooms. With the popularity of sites like Facebook and Twitter on the rise, most of the younger generation search for interesting news and reports through these sites, making them an alternative to news platforms. Today

people demand faster and quicker updates and prefer electronic devices, which are cheaper when compared to the production cost involved in printing a newspaper. Major newspapers across the world are now adding more creativity to their content to attract advertisers and readers alike. Giving more prominent spaces to advertisers, they woo them with innovative designs and patterns. By launching newer sites they also try to extend their reach with diversifying topics and interactive columns and blogs. Another new trend seen is the reduction in number of pages and size of the newspaper. Readers have expressed their desire for coffee table editions that are more convenient to read and papers now give

equal importance to pictures and graphics in their pages. Earlier, writing to the editor was a weekly affair but now newspapers offer interactive sites that has proven to increase the readership rates. Cashing in on the popularity of their online sites, newspapers have introduced pay wall systems, which offer paid online content to users. Interestingly online researchers have found that users are willing to pay for the content. With the debate still going on about the long term profitability of the newspaper industry, ME Printer talked with some high notch printing system manufacturers to know their opinion on the longevity of the industry and what radical changes the industry will be facing in the near future.

KBA: CASHING ON COST SAVING MEASURES AND REGIONAL PREFERENCES

Klaus Schmidt, Director Corporate Communications says that despite the rise of multimedia world-wide circulation of newspapers is still growing by 2 %

ME Printer October 2011

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oenig & Bauer (KBA) based in Germany manufactures presses for the production of newspapers, packaging, books, bank notes etc. KBA markets its products across countries like Europe, Asia, Africa, America and Australia. Reviewing the current position of the newspaper industry, Klaus Schmidt, Director Corporate Communications, KBA Group said that the new economic realities have put the company’s focus on cost saving as the market for new machines have dropped dramatically by more than 50% in the recent financial crisis.

Talking about the renewed press designs adopted by KBA, he said that press designs are different for industrial countries and threshold countries as priorities of the users are different in both the countries. He informed that users in industrial countries like Germany demand for highly automated machines like the one’s with an automatic plate change, in order to shorten make-ready times and to save waste and reduce the labour involved. “We are well equipped to meet these varying needs with our compact presses like Cortina, one of which will soon start

Klaus Schmidt, Director Corporate Communications, KBA

functioning at Gulf News in Dubai and also our Commander CT, which is very successful in countries like Europe and North America. Where as users


press line with ten 4-high towers and 4 heatset dryers at Gulf News in Dubai etc. Ruling aside the possibilities of a merger, Klaus opined that though the capacities available are enormous, the market will decide in the longer run on who will survive and who will not. “I don’t see a merger between KBA and Manroland because together they would have a world market share of more than 70 per cent and antitrust authorities wouldn’t accept this dominant market position. Even if they would agree, the capital owners would have to finance the enormous costs of consolidation and the closing down of plants.” Recently all CEO’s of the German press suppliers declared their standalone strategy. Klaus explained that, “KBA has been the only press manufacturer posting profit in the early 2009 and 2010 without any state aid or the ongoing financial help of an insurance group as the main shareholder. So, why would we merge with a competitor, who has been posting losses since years? ” With drupa 2012 round the corner, KBA will introduce at the show, new products and processes for various market segments and also the first

digital inkjet web press produced by KBA in close cooperation with RR Donnelley, US based print and related service provider. “A personalised newspaper on an offset press with integrated digital inkjet heads from Scitex in Dayton (now Kodak Versamark) has already been demonstrated by KBA on a newspaper press. However, so far market for personalised or digitally printed newspapers is very small and less than 0.1% of the overall circulation. It’s costly and so far it has proved economical for very small circulations below 1,000 copies. I think, we will see more of it this time at drupa, though it is a niche area with only a handful of printers, most of them from big cities like London or Los Angeles, opting to print foreign newspapers for expatriates.” Expressing his view from a manufacture’s perspective on the longevity of newspapers, Klaus opined that newspapers have a future despite the rise of multimedia. He asserted that the world-wide circulation of newspapers is still growing by approximately 2 %, while the dwindling readership issues in highly-developed regions like Western Europe, North America or Japan is compensated by the growth in

ME Printer October 2011

in countries like India or China need less automation since the labour costs are lower there. They are price-driven in their decisions and need machines that are more reliable, while at the same time with fewer bells and whistles.” Detailing their restructuring process after the financial crisis, Klaus said that the restructuring plan for their web press manufacturing plants were based on the assumption that the annual demand for new newspaper and commercial presses would account to a maximum of 900mn Euros. “Before the financial crisis, the annual market volume was more than double, i.e. as high as 2 billion euros p.a. in normal years. This means that we would eventually have to downsize more than 1,000 people from our web press sites.” Klaus mentioned that KBA is in the middle of this downsizing process and that they will complete the whole process step by step. Explaining more on the restructuring process, he said that additional work will be added to their Wurzburg main plant for rotary presses with the help of their new business field digital inkjet and they will transfer one line of security presses from their Australian plant KBA- Mödling AG. “KBA has the widest product range of all press suppliers and is equipped to compensate the lack in demand in one market segment by other products. Despite the economic downfall, Middle East was one of the few regions in the world that showed promise and growth as far as printed and electronic media was concerned. Telling about their market presence in the region, Klaus said that Middle East has always been an important market for KBA sheetfed and web presses. KBA’s installations in the region includes a Rapida 185 with 12 printing, coating and drying units at Al Bayan in Dubai, a new 2 high speed 16pp commercial press Compacta 217 at King Fahd Complex for the Printing of Holy Quran in Medina, Saudi Arabia, a Cortina

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Infocus Re-Inventing Newspapers readership in highly populated countries like India, China or Brazil. “However in the future newspapers will have to share advertising revenues and readership more and more with internet and mobile devices. Printed newspapers are not a growing business in the long run.” Citing free content as one of the reason for the growth of online and mobile media, he said that now more and more magazines and newspapers are putting their content behind the pay wall system and it is seen that the number of users willing to pay for the content are on the rise. Explaining the factors like rising print costs, fluctuating fuel charges, decrease of ad sales

revenues as normal market developments, he expressed that the only way for publishers to overcome these constraints would be to adopt cross media platform, which combines the strength of printed paper (with more background and credibility) with the reality of online medium. Detailing the survival instincts of newspapers supported by government aid, Klaus said that all forms of public aid or subsidies reduce the survival instinct of the organisation. He added that factors like regional influence, social standards, education, literacy and broadband infrastructure determine the popularity of digital sites and they differ from country to country as in Germany there

is no big difference between metropolitan and rural areas, while in India and Africa the difference is huge. Viewing the importance of newspapers in the society, Klaus said that, “The consumption of printed quality newspapers has to do a lot with the social standard, education, business etc. In the long run, the delegation of knowledge to Wikipedia will not be a clever move for intelligent people. Meanwhile, printed publications nowadays focus more on creativity and visual appeal. Reduction of size, glossy effects, less text and more pictures underline the fact that daily newspapers are on the way to become daily magazines.”

MANUGRAPH: NEWSPAPERS MUST MOVE WITH MARKET

Pradeep Shah, Managing Director of Manugraph opines green solutions and economic press models as bet bets for newspaper printing

ME Printer October 2011

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anugraph based in India are manufacturers of web offset presses. Going for a worldwide alliance, Manugraph in 2006 acquired 100% stake in the US based press manufacturing firm, Dauphin Graphic Machines Inc. (DGM). The company has also a significant international market presence. Pradeep Shah, Managing Director of Manugraph talking on the recent developments in the company said, “As far as the Indian economy is considered, witnessing growing print runs, we have launched the first Indian Double width machine, which is turning to be quite profitable. Growing literacy in

rural India has forced newspapers to come out with satellite editions and to fill this small circulation pockets, we have come out with the economic model M360, which aptly suits the need. The need for high quality printing with an affordable cost has lead to the model, Hiline Express with 3 form rollers, which is the best bet for semi commercial & newspaper printing.” About their reach and business in the Middle East region, Pradeep said that they distribute in the region through Mercongraphics and Dynagraph, who have a wide distribution network in the region. Asserting that there are

Pradeep Shah, Managing Director of Manugraph

quite a number of newspaper press manufacturers around, he believes that mergers need to happen for the survival of the industry. About their plans for drupa 2012, Pradeep said that they are planning to ad-


dress the newspaper market with low cost solutions along with space saving machines, which is an issue in many parts of the world. On the future of newspapers, he said, “Newspapers will need to address the niche market within each country and need to develop

like India, China, Brazil etc. The need for newspapers is not diminishing. We have to alter the way newspapers are published in highly developed countries.” Owing the online revolution to the emergence of 3G and 4G, Pradeep pointed out that areas

like improving press technology, controlling price per copy, wastage etc. will be the areas of concern for press manufacturers. Terming the popularity of digital content as the effect of urbanisation, he believes that the situation differs from country to country. Addressing the fears of the newspaper becoming a niche product, he said, “Consumables will always be working towards the future of green solution. All kinds of hazardous/waste material will be replaced by degradable bio output. In time to come many governments will need to address these issues worldwide. To overcome the threats of online content the newspaper group will have to equip themselves to reach out to all types of news activities so as to deliver the contents to readers in any format that becomes the news standard.”

MANROLAND: VALUE ADDED PRINTING AND PRODUCT DEVELOPMENT WILL ENHANCE PRINT JOBS Gerd Finkbeiner, Chairman of the Executive Board, Manroland puts in optimistic views on the future of the printing industry

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for drupa 2012 with certain optimism but a lot more effort still needs to be put in. The print world can be broadly divided into at least two groups. We have the big established print markets with decreasing run lengths on the one hand and the emerging markets with high growth rates on the other hand. But, I would say that even on the established markets, the situation is by no

ME Printer October 2011

Gerd Finkbeiner, Chairman of the Executive Board, Manroland

anroland AG based in Germany designs, plans, builds, equips and commissions sheetfed and web offset printing plants and provides tailor made solutions for publishing, commercial and packaging printing. Envisaging a fruitful year ahead, Gerd Finkbeiner, Chairman of the Executive Board, Manroland opined, “The print and media industry can plan

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Infocus Re-Inventing Newspapers

ME Printer October 2011

means as gloomy as it is often portrayed. Publishing houses and print companies tend to show restraint when it comes to investments and the market for printing presses is developing accordingly. Technological advances and the correspondingly increased productivity must also be kept in mind. If, for example, four new presses are installed to replace seven old ones and these four new presses offer an equal or even higher productivity, then it is clear that the number of presses in the market will decline. Concentration process and insolvencies are the main reason for the reduced number of print houses in the market. Explaining the reformative measures taken by the company, Gerd said that the executive board has developed a growth strategy, which was approved by the owners and it was decided that manroland will remain independent and enter newer markets, while producing innovative products, maintaining the high quality. Talking about the recent developments in the Middle East he said, “We closely follow regional trends. In Middle East, Dynagraph is our most valuable sales and service partner, who has helped us establish a strong

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presence with both web offset and sheetfed offset presses and we also maintain a strong position in 0B and 3B format. To prove our commitment in the region, we have appointed a delegate to the region. Also, we have a web service hub jointly held with Dynagraph under the Manroland management. So, we are in a position to take advantage of the existing and future growth.” As mergers and acquisitions are the in things now, manroland has also considered many strategic options and has decided to take a direction that will enable them to grow from their core business independently. Talking about the plans for drupa 2012, Gerd said that their main aim as a press manufacturer is to generate added value to their customers. “Our philosophy is to promote and support Value Added Printing. We help our customers to differentiate in their fiercely contested market segments by offering them products and solutions with which they can print better, faster and at a lower cost than their competitors.” Gerd believes that the strength of print lies in product development. Talking about the future of newspapers he said, “Marketing is also very vital in printing industry. Generally, the

printing industry is very technology oriented and pays little attention to aspects like sales and marketing. My impression is that the printing industry lacks a healthy portion of selfconfidence. There is probably no other industry that has been talked and written down so consistently over the past few years. I am often baffled by the obsession of many journalists who pen down horror scenarios of their own profession. At the other end of the scale, there are others who wholly ignore new developments. I have even met well-established print entrepreneurs who bury their head in the sand in this respect. If I stop pursuing further development as an enterprise, then I will be hardly surprised if my customers go elsewhere. Industry initiatives here target properly founded opinions, free from both whitewashing and prophesies of doom. What we don’t need are expensive posters and advertising campaigns, which bring a great deal of joy to the agencies but to the company it brings too little return on a great investment.” Competing with new age media, print media has a lot of new challenges ahead. Discussing the challenges, Gerd opined that media usage and behaviour is changing, while the variety of media is increasing all the time. “As we know, print media still plays a major role in the media landscape, like a rock in the stormy electronic sea. Print media like newspapers and magazines are considered to be the most credible of all information sources. Nonetheless, print products must change even further to stay ahead in the battle.” Enumerating manroland’s services he said, “Here we offer numerous new technologies to produce print media even better, different and of course less expensively. We offer different forms of print enhancements for greater effects, hybrid printing for combining long run individualised print products or digital printing


be read in your own language without knowing English, computers or smart phones. In such cases, print will remain the preference over digital for still some time to come.” Gerd is of the opinion that printed information enjoys the confidence of the reader, as it is considered more credible than the information made available on the internet. He points out that the high credibility of print products also radiates in the advertising messages they transport. As newspapers worldwide are adopting innovative measures to lure in readers, Gerd thinks that today such reforms have elevated the position of newspapers to a standard that would have been unimaginable 15 years ago. “Newspapers have increased flexibility for both private and commercial advertisers. Products and prices can be changed at the last minute. Moreover, readers receive an attractive well structured and highly credible information medium. When we talk about future newspapers, quality and top journalism will continue to play a central role. Smaller newspaper formats will become even more popular due to the ease of handling, especially in younger reader groups. They will be more like magazines, both in respect of journalism and in graphic

design. The unique selling proposition of newspapers is that usually electronic media is used for researching and searching; while newspapers can be leafed through leisurely until one finds something new. Also besides using excellent newspaper quality, fluorescent, scented or metallic inks for example are real attention getters, especially when combined with surprising paper variants like coloured, transparent etc. In folding operations, ads can be put in super panorama format, in half covers, flying pages and booklets that would delight both readers and advertisers. Detachable response cards and barcodes provide interaction and dialogue and the new fold variants like the mini-plow are indicative of the newspaper’s ongoing development. New techniques like fast changeover using robots that automatically changes plates in the newspaper press (APL- Automatic Plate Loading) enables split editions, extended deadlines for ads, copy and editorial changes. Fast ad changes are also possible by using integrated inkjet system with inkjet heads installed at variable position in the newspaper press. This also enables ads to be produced for very short runs in papers, which is called micro zoning.”

ME Printer October 2011

for personalisation and justin-time production. The future of the industry surely lies in an intelligent mix of print, online and mobile. Our challenge is to offer technologies that place print media in the centre of communication with the possibility of linking print with other media via cross-media applications. Today things like imprinted barcodes for linking with smart phones or tablets have become very popular. This of course offers advertisers a new set of opportunities.” Governmental aid or support may affect the survival instinct of a newspaper depending upon the region it is based. According to Gerd, in high tech centres with multi cultural and multilingual populations, newspapers whether they are government owned or not have unlimited opportunities, while less developed regions may not attract providers of digital media or advertisers to that extent. Here such aids help to the survival of newspapers. Commenting on the influence of urbanisation on the growth of digital media, he said, “In less developed areas, it is by far not a common standard to have all the latest gadgets and gizmos. Here, newspapers play an important social role, where information can be shared and debated with your family and neighbourhood. Also, it can

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Infocus Re-Inventing Newspapers

GOSS: FOCUSED ON TECHNOLOGY, VALUE AND EXECUTION

Greg Norris, Marketing and Communications Manager, Goss opines that cost effective media and distribution options will be the winning strategies

G

ME Printer October 2011

oss International with production capacities throughout Asia, America and Europe manufactures web offset presses, print finishing systems, automated workflow solutions, auxiliary components, lifetime support services etc. Speaking on the new economic realities that have hit the newspaper industry Greg Norris, Marketing and Communications Manager of Goss opined that economic as well as media realities will continue to steer the demand for newspaper presses that offers lower investment costs, simplified operation and the versatility to produce multiple products and formats. “This is the trend followed in Middle East and throughout the world. Goss International is in strong position with Community

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SSC, Magnum and Uniliner/ Universal press models that has proven features, reliability and performance, especially relative to its cost. The modular design of these product families has enabled us to adapt them very quickly and cost effectively to satisfy changing market demands such as higher speed, new width and cut offs or heatset and UV options for example. The breadth of our product line and the fact that we manufacture presses in Asia, Europe and America adds to our advantage. This allows us to mix and match components, technologies and expertise according to the needs and ideas of each customer. Greg affirms that Goss is equipped to meet the recent demand for information in the

Greg Norris, Marketing and Communications Manager, Goss

Middle East region. “We have the right press products along with international manufacturing and support capabilities. As press technology advances, the working relationship and ongoing communication between the manufacturer, dealer and publisher is becoming more and more important.


is especially promising for newspapers that specialises in more localised or targeted news.” Attributing free content, technology and also online journalism as obvious challenges for publishers and consumers in the print industry, Greg points out that journalism is a valuable product and as with any product the challenge is to monetize that value so that production and quality are sustainable. “There is considerable doubt that a model based exclusively on delivering free content through electronic devices could accomplish this. Instead, businesses that produce journalism should strike a balance between the expectations and requirements of their two revenue sources, readers and advertisers and seek ways to expand both bases. Increasing the range of cost effective media and distribution options is a more

promising strategy.” Talking about the government backed newspaper companies, Greg thinks that government backed publications are less supported than in the past, which will help to ensure a free and strong newspaper market in the region. Amid rising fears that electronic media would replace print, Greg thinks that there will be no such thing as elimination of the printed news. “The elimination of printed journalism would mean that information would be accessible only to those with the means to invest in relatively expensive electronic devices and to reinvest continuously to avoid obsolescence. It would mean those large populations in developed countries and even larger ones in developing countries who are unable/unwilling to keep pace with the evolving electronic technology would be left out.”

ME Printer October 2011

Currently we are staying close to the market with our Goss team and with a locally respected network.” Explaining the company’s future path, he said, “We have already established a clear path forward for Goss International with the Shanghai Electric Group, who is a strong industrial owner with a long term perspective and commitment to the print sector. So, now we are more focused on technology, value and execution rather than on mergers, acquisitions or ownership structure. Right now every supplier in the world is seeking for an ownership structure that will give them long term stability and provide its customers and stakeholders’ confidence. Therefore consolidations between press and auxiliary suppliers would not be surprising.” Calling drupa 2012 as an important opportunity to review new innovations, explore ideas and extend relationships, Greg opined that they would look forward this time to welcome a significant number of printers and publishers from the Middle East. “Our presence at drupa will reflect our long-term commitment to print and our strength as a technology and industry leader.” Ruling aside the death scenario of newspapers, Greg commented that printed newspapers will remain vital and viable, provided publishers are ready to invest and evolve both their products and their business models, to stay competitive. “We believe that the move towards more appealing products and formats as well as towards commercial-like business models that allow publishers to maximise their investments in more advanced and competitive production platforms will accelerate. As a press supplier, we’re focused on continuously developing technology that makes production faster, easier and less expensive. The relative strength of printed newspapers will also continue to vary regionally and the future

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Infocus Re-Inventing Newspapers

FACE OF

NEWSPAPERS

POST REVOLUTION

ME Printer October 2011

Sameh Abdallah, Deputy Editor, Al Ahram newspaper talks about the post revolution changes in newspapers in Egypt

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Revolution was an inspiration for many Egyptians. Their passion for free speech and freedom was visible throughout the days when thousands gathered at Tahrir Square to oust their dictator leadership of 30 years. The fervour of people and their expressions were most expressed through newspapers and online sites. Egypt saw Wael Ghonim, a Google executive through Facebook, from where he walked into the masses to become the face of youth revolution. It’s visible that the condition in Egypt is not what it used to be. Media and press, which were erstwhile controlled by the government, are now facing a much more relaxed situation. Viewing this, we approached Al Ahram newspaper in Egypt to know how the revolution has affected the newspaper industry, the latest trends that they see and the future of the industry in the region. Al Ahram, which was established in 1875, is one of the most widely circulated Egyptian daily. The newspaper, which was controlled by the ousted government is published daily from Bahrain, Saudi Arabia, Kuwait, UAE and is distributed throughout Egypt and the Gulf Region. The newspaper has also an international edition, known as Al Ahram al


digital media to keep pace in a long run. Keeping this in view, he said that Al Ahram has already increased its digital

content across a number of general and specialised news sites, while paying attention to the development of the paper version of the newspaper. Sameh says that new generation devices like IPad or Tablet PC’s will not pose a threat to the print version, as they are not as widely popular and accessible by the general public. Confirming the popularity of newspapers with digital content, he said that digitalization has only increased the popularity of newspapers. The question of credibility of news is often the most asked when it comes to online sites. Sameh thinks that personal sites and blogs may not be always professional and they can be a threat regarding to the credibility of information that they display. “At newspapers, we make sure that the information is correct and comes from credible sources. With the passage of time,

readers will realize that resorting to a trusted source, such as newspapers is the only way to get healthy information.” Contributing the growth of digital media as a positive sign, Sameh thinks that the emergence of advanced technology has added to the advantage of newspaper websites and pulls more young readers to their paper and sites. He thinks that online discussion forums and chat rooms in newspaper sites are going to attract more readers and will increase the popularity of the newspaper sites. “To be successful in any given condition, newspapers must rely and focus only on the quality of news. If the paper offers in-depth news, analysis of events, as well as more attention to local news, then readers would be more interested to buy and read that paper. Improved cooperation between various newspapers and reducing the cost of print and distribution would help the industry to overcome the rising price factor.” Sameh thinks that improved freedom of the press would help the media to be more expressive, especially in communities that do not respect freedom of press. “By increasing freedom of speech, the demand for the medium will increase but that is not the only factor as far as demand is concerned. As mentioned before, the papers must increase their share of local content, which directly relates to the interest of readers to have a wider readership.” Opining that editorial policy and age of the reader

Sameh Abdallah, Deputy Editor, Al Ahram newspaper

ME Printer October 2011

Duwali that is been published from London. The international edition is printed from Bahrain, Frankfurt and New York and is distributed in Europe, USA, Canada and Egypt. They also have an English website called Ahram online, which sees 470,000 visitors per day. They print about 800,000 copies a day. ME Printer talked with Sameh Abdallah, Deputy Chief Editor, Al Ahram to know his views on the newspaper industry in the region. On the recent events in the region, he said that the current political events and revolutions in the Arab nation have led to the growth of online journalism at the expense of print media. “The impact of a revolution on newspapers may differ depending on the country in which it has taken place. For example in Libya, the country suffered a lot under the former regime and now following the revolution, the press has much more freedom. While in Egypt, the biggest challenge was for the newspapers as they were primarily associated with the regime and the newspapers had to undergo a real transformation from being a spokesperson for the regime to being the spokesperson for the public. During the revolution, digital newspapers attracted more readers through its constantly updated status and other attractions like multimedia and direct interaction platforms, while newspapers were still following the traditional and stereotyped way of presenting the news and events.” Speaking about the intrusion of digital media, he said that print has to integrate with

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Infocus Re-Inventing Newspapers

determine the popularity of a news podium, Sameh thinks that young people mostly prefer Internet. Expressing his opinion on government backed newspapers; he says that most of the newspapers adopt an editorial policy that relies mostly on publishing the news of government policies and directives, which keeps the reader at bay. Sameh says that regions and

not readers adapt faster to the technology. “Changes will be according to the progress of the society, for example Japan will be the first to adapt to the changes and Somalia will be the last.” Digital medium has grown in popularity owing to its low cost and to keep up with it, newspapers must adopt new editorial policies along with the integration of web sites. Sameh thinks that

introducing paywall system might not be that successful and only some classified information like stock exchange news could be put behind the wall for sale. Talking about the recent developments in Al Ahram, Sameh said that they have developed their human resource capacity and have changed their editorial policies and are now focusing more on the e-edition print.

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Infocus Re-Inventing Newspapers

THE ALLURE

OF PRINT TO REMAIN

Jacob Mathew, President WAN-IFRA rates the possibilities and scenario of the newspaper industry

ME Printer October 2011

Jacob Mathew, Executive Editor and Publisher of the Malayala Manorma Group, is the first Indian to be appointed as President of WANIFRA. He is also the trustee of the Press Institute of India and also on the Asian Board of INMA.

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Being the first Indian and the second Asian to be appointed as the President of WAN-IFRA, how do you rate the newspaper industry in the Asian and the Middle East region? In India, for short and medium terms, the newspaper business is attractive. In China and India, there is a growth in paid circulation. It is difficult to say anything certain about the long term prospects in the traditional newspaper. The recent economic slowdown has had an impact on media in the Middle East. Because of the new media growth, especially the increased mobile connectivity, there may be a different approach globally in the years to come. There are 5.3 billion mobile subscribers today out of the 6.9 billion population globally. 15 million new connections are added per month in the world, out of which 6 million are in the Asia Pacific region. But at the end of the day, it is to be seen how one makes money. However, I strongly believe that if there is good content and if there is a free press, there will be a

healthy growth in the print media. Even a proper development of a nation can take place if there is a free press. In our region or in many countries, media operates with indirect restrictions. In your capacity as President, what will be your entitled duties in WANIFRA? As the President, I have to ensure that there is continuity in WAN-IFRA activities. WAN-IFRA is committed to a free press and WAN-IFRA is looking at new strategies to focus on emerging technologies. It helps traditional newspapers adapt to the latest technological innovations. The media industry today must look at things differently in order to stay relevant and the print media plays a major role in the media matrix. WAN-IFRA is giving much emphasis on research because soaring costs is

a major challenge when compared to the paperless media. WAN-IFRA also has plans to scale up innovations in order to stay relevant. The Board and WAN-IFRA team gives importance in the area of press freedom, media development and young readership development. Will the burgeoning prices of newsprint and its availability affect the production of newspapers in the future? Manufacturers of newsprint and buyers of the same commodity have to come to some equilibrium sooner or later, each has to make money to survive. Currently due to low prices many mills have been mothballed, when prices improve these may reopen. Newsprint consumption in the US has crashed and the installed capacity is currently more than the demand. So even with growth in some geographies, supply can always be scaled up. All are in agreement that the violent swings we saw in the past are not helpful to either side. How far has online revolution and the development of networked tablets influenced the newspaper industry? Technology is changing at a very fast pace and I think newspapers have re-

sponded well to Tablets. It is a matter of time before people pay for content on these tablets. As connectivity improves across the world, Tablets will definitely help newspapers. With some experts making their opinion on the timeline for the extinction of newspapers in the world, do you think that the newspaper industry will have a look back to gain its diminishing popularity? The death of newspapers has been propagated for long. We have seen the industry going through tough times in the West and it is little different in Asia and parts of South America. The newspaper industry will have to be innovative to survive. It all boils down to the content that is exclusive to the reader. Tensions and upheavals have rocked the Middle East region, where online networking sites and social forums have played a key role in triggering these revolutions. Do you think that these interactive medium lessen the popularity of newspapers in general? What suggestions do you have to counter this mass appeal? Today a free media is not restricted to print alone any more. The incidents in the Middle East region clearly indicate that freedom of expression can take an unexpected and unprecedented route if there are any restrictions on traditional media. Print media strategies should address the changing world and should cater to the needs of the audience. Today’s youth is the future and they mastermind many changes. However, the credibility factor of the print media is high and if we work towards convergence of all platforms, the print media will play a significant role. Newspapers have also not missed the trend that small is beautiful. Do you think that gradually newspapers will shift completely to digital medium? In the West, this may happen earlier but in Asia it will take some more time. Network connectivity and affordability will play a large part in this change to a complete digital medium. However, there will always be an audience for the print; it might be different from the audience of today. The important aspect to note is that print has a unique appeal and it will continue.


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Infocus Re-Inventing Newspapers

DIGITAL PLATFORMS NOT TO REPLACE

TRADITIONAL

NEWS SOURCES

ME Printer October 2011

Larry Kilman is the Deputy CEO and Executive Director of Communications and Public Affairs for the World Association of Newspapers and News Publishers (WAN-IFRA). Kilman has been associated with the World Association of Newspapers before its merger with IFRA, since 1998 and has witnessed the evolution of the newspaper business. Before that he had a long career in the news business, notably with the Associated Press and Agence France- Presse.

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Has the rising cry of imminent doom created a furore in newspaper organisations or do they think that there is no such thing as the end of print? This issue of ME Printer, we have included the opinion of press manufacturer’s on the longevity of the newspaper industry. To know the two sides of a coin, we caught up with Larry Kilman of WAN-IFRA to know the view of newspaper organisations and what

Larry Kilman, Deputy CEO of WAN-IFRA vouches that newspapers have a bigger audience than ever before

they say on the digital shift of print. World Association of Newspapers and News Publishers (WAN-IFRA) along with IFRA, the research and service organisation for the news publishing industry represents more than 18,000 publications, 15,000 online sites and 3,000 companies in more than 120 countries. The organisation aims to protect online copyright issues, maintains open coverage of news worthy events and also helps newspaper companies ‘go green’. Given below is the extract of the interview held with Larry Kilman, Deputy CEO and Executive Director of Communications and Public Affairs, WAN-IFRA. Fast and busy lifestyle, has it increased the demand for tablet or digital newspapers? Certainly. People want news and information in a jiffy. Digital and tablet platforms provide news and information, whenever and wherever they are available. But print isn’t obsolete because of this, print and digital are compatible. Print has many attributes attached to it. Readers can analyze and select the content to be read instead of searching through endless content to read what is essential. Do you think that the mushrooming blogs and sites are a threat

to the existence of credible news sources? Blogs are never going to replace traditional sources of news. For the most part, bloggers, like everyone else, rely on traditional news sources for most of their content. There is a reason for this, the traditional sources, particularly newspapers, are the only news sources with reporting teams and resources that provide credibility. Newspaper brands have never been more valuable than they are today; they provide a guarantee to the readers and users that the information is credible and accurate. Is it technology or free content that appeals more to online readers? Technology is driving a lot of developments in the mobile news world. With the increase of speed, the dissemination of news through online platforms is made more appealing. Yes, free news is certainly appealing too, though we can now see that free news isn’t a sustainable business model. Advertising alone doesn’t always give the returns for the costly process of gathering and distributing news and information. Going online, has it helped to increase the reach of newspapers? Yes, online newspapers have increased the popularity of newspapers in general. Newspapers have never


had a bigger audience than they have today. Now regional or local newspapers can be accessed outside of traditional circulation areas. This is a boon to many, who have moved away from where they grew up or are living in a country other than their own. Newspapers are opening discussion forums and chat rooms for their online readers? Do you think this step will increase the popularity of the news medium? Social media is just another distribution channel for news and information. Yes newspapers are rapidly joining the social media world. The speed with which they are doing this reflects a profound change in our industry. Newspapers were once thought to be slow enough to adapt to changes but now they are among the first to explore the benefits and opportunities that new media platforms presents. Fluctuating news print costs, increase of fuel charges, decrease of ad sales revenue etc. affect the smooth functioning of newspapers, what reforms do you suggest would make newspapers overcome such constraints? I wouldn’t say these normal business challenges will threaten the survival of newspapers; such situations had always been around. In terms of reforms, relief from value added taxes, environmental charges, advertising restrictions and other measures would ease the journey of newspapers ahead.

not for profit organisations and are usually supported or backed by governmental bodies. Do you think that this will affect the basic survival instinct of a newspaper? The region would benefit from conditions in which an independent press can thrive. Those conditions are largely absent, so newspapers have taken other business models that rely on things other than market forces for survival. The revolution makes it clear that much will need to be done to create the conditions in which an independent press can sustain itself economically. Is urbanisation the factor that has led to the increased popularity of digital sites? I don’t think the essential question is urban vs. rural but the question of access. And it also isn’t a question of preferences between digital and print as most people prefer to have both. They access them at different times in different places. With consumables becoming a scarcity, will newspapers become an expensive commodity in the future? I don’t think so. Newspapers still continue to be far more profitable than digital and the situation won’t change

in the near future. Newspapers are certainly changing but I don’t think they will ever be considered a luxury item. You can still get a newspaper for the price of a cup of coffee. How much is creativity adding to the longevity of newspapers? I think it is a common misconception that the survival of newspapers is threatened. Sure newspapers are changing but they are not dead or dying and will continue to grow. They will remain a valuable and viable source of news on all platforms. Sure, creation and innovation certainly defines the industry today as market forces are pushing newspapers to adapt to constant changes. In terms of print, newspapers are experimenting with new inks, unusual and eyecatching advertising, new formats, better paper etc. Digital innovations get much of the attention but print is also benefiting from creativity and innovation. What is your opinion on the pay wall system? Do we have to pay for information, in the future as now more and more online newspapers are putting their articles and stories behind the pay wall system? I don’t think that there is any choice; digital platforms will never replace the revenue lost to print. So, new models need to be found to provide the journalism that the society demands. I think there is a growing understanding on the importance of this. As representative of the global press, what measure where taken by WAN-IFRA to support the organisations? Among other functions, WAN-IFRA serves as a network and a source of information exchange among newspaper companies internationally. Through conferences, study tours, training, online forums and other initiatives, we’ve been providing news organisations with best practices that helped them work in difficult economic times. In addition to these conferences and events, WAN-IFRA represents the global publication industry in all international discussions of interest to the press and defends and promotes its interests. We work to create and sustain the conditions that allow independent press to succeed as a business. We also have a number of projects and initiatives to aid media development worldwide.

ME Printer October 2011

It is seen that censorship of news has led people to rely more on online medium? Do you think that improved press freedom would increase the demand for newspapers in the region? Censorship is not only hurting newspapers but the societies in general. If newspapers fail to fulfil their role as an independent watchdog against corruption, then it would lead to incompetence and other ills, which eventually will lead to the economic and cultural slow down of the country. A free press would certainly benefit the society and would result in increased readership. So, credible news is always necessary to attract a loyal audience. You can see from the success of blogs and other online sources in the Arab world that the lack of freedom of expression has resulted in many turning to anonymity that online platforms can provide.

With the recent developments and the volatile situation in the Middle East, what was the most relied or sought after news podium, was it newspapers or digital content? By records, it would have to be traditional source of news because majority of the Middle East population doesn’t have regular access to digital content. There has been much attention focused on the role of Twitter and Facebook in the revolution but this has been much exaggerated. There are about like some 14,000 Twitter accounts in Egypt, Tunisia and Yemen combined compared with the 83 million people in Egypt alone. Though traditional sources of news are often controlled, they still remain the main source of news for much of the population. We hope the democratic revolution will result in the growth of the independent press in the region. Newspapers in the region are mostly

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ME Printer October 2011

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Jobs Job Wanted Printing Press Director 19 years experience in the area of corporate advertising and printing presses Holds diploma in printing Contact: Mr. Khaled Al Nabali 00962799640456 Graphic Designer and Art Production 3 years experience in the field of graphic design and draughts design, ability to handle the customer and the planning and implementation of advertising campaigns. Contact: Mr.Yousef Maged El Behisi 00971502680890

Tel: +971 4 391 1210 Fax: +971 4 390 9561 classified@meprinter. com

Maintenance Engineering With 12 years experience, in printing and packaging industry and holds a UAE/DL Contact: Mr.Ravi 00971507647253 Graphic Designer Graphic designer, with over 1 year of experience, in creative designing and printing. Work experience in Srilanka. Experience in Photoshop, Page Maker, Corel Draw, Macromedia and Flash software. Well experienced in handling printing and publishing works. Contact: Mr. Anrut dilaxshan 00971553873097 Graphic Designer 3 years UAE experience, with valid UAE D/L plus own car, holding diploma in Multimedia and graphics plus IT certification for web and graphic design. A qualified Microsoft professional, excellent understanding on various software for Graphic & web designing and multimedia design. Contact: Mohamed Ahmed Tanwa E-mail: mohamed@mohamedtanwa. com 00971509486218 Senior Graphic Designer Senior graphic designer, with 8 years experience and specialized in doing

ME MEPrinter Printer October 2011

Dubai, UAE Larg Format Printers For Sale -Large format solvent printing machine (PS-3206S/3204S) -Large format solvent printing machine (PS-3204D) -Large format solvent printing machine (PS-3206D)

-DRM 48A, full 3D support (3D engraving support) -Neotitan UVT-1604D(S)/1604DW(S)/ 1606(S)/2506(S)/1606W(S)/2506W(S) -Neovenus UVV-2506(GW) -DGI-pola jet PS-3206S (Korean Made) -DGI-XP-3204T (Korean Made) Contact: Mr. Sharif Shamma 0097143347401 sharif@digimatrixtech.com

45


design, layout montage, magazines and newspapers Contact: 00971503516158 Graphic Designer Experience, in Adobe Photoshop, Adobe Illustrator, Adobe design, adobe after effect, adobe premier, Adobe Dream waver, Adobe Audition Contact: Mr.Ahmed El Sadig Mohamed - 00971551746603 Translator With 2 years experience, fluency in Arabic and English With resident visa Contact: Mr Osead Kalo 00971558225770 Sr. Graphic Designer With 10 years Dubai experience. Creative in ideas and concepts Contact: Mr. Mugeeb 00971503620391

Find comfortable job situations, post investment opportunities, invite investors and buy and sell ... in the Middle East market place

Writer/ Editor With 5 years UAE experience, highly proficient in Photoshop, Quark Xpress Contact: Mr. Gaidev 00971503172537

Job Vacant Printing Press Operators -Printing machine operator, (GTO single colour and 2 colour) -Printing machine operator, (SM 52, 2 colour) -Printing machine operator, (senior + assistant) (CD 102 5 colour plus coater cp2000) -Printing machine operator, (senior + assistant) (SM 102 8 colour cp tronic) Email CV to cv@bustanprint or call 055-221882 Technicians and marketing personel; required for prinitng press A Prestigious Printing Company in Free Zone Requires

ME Printer October 2011

-Marketing Executive With minimum 2 years UAE experience in sales, excellent communication skills, fluent in English (both verbal and written) able to meet monthly targets and work well under Pressure.

46

-Offset Printer Offset printer, well experienced skilled and capable of handling all finishing jobs

-Binder Well experienced, skilled and capable of handling all finishing jobs Email CV to jeebran@jmbgroup.com Male Sales Executive Male sales executive, with valued UAE driving license, for a leading printing press in Sharjah wanted. Email your CV to info@imprintuae.net or Fax to 065322111 Sales Executive Sales executive, cum driver for printing company wanted 3 Ply Plant Operators 3 ply plant operators, for corrugated company wanted. Email your CV to alikazani@almansoorah.com Or Contact 0097165341315 Graphic Applicators With experience in large format printing, required. Send CV to: jobs@ viibrations.net Die Cutting Machine Operator 100 x 70cm, required for a printing press in Ajman. Email: jobvacantaj@ gmail.com Graphic Designer (Male) Required for Printing Industry. With experience in Packaging, Adobe CS, QuarkXPress, Coral Draw & Mac OS. Email to: info@modern.ae Die Cutting machine Operator 100c70cm, for a printing Press in Ajman, Visa and accommodation. Email CV to jobvacantaj@gmail.com Graphic Designer With experience in designing magazines and knowledge of in design Send CV to publishermags@gmail. com Operator for Hp and out door printing machines With basic designing background, Email CV to radiusadvllc@yahoo.com Printing Specialist Printing Specialist, Required urgently for a reputed office Automation and business solution group, min 5 years experience in the MFP industry and should have worked with principal, distribution Company such as Canon, Hp, KM, Oce`, Ricoh, Xerox. Excellent package Email CV with photo to Mohammed@ indiadesignz.com

Accountant for Printing press Required for a printing press in Ajman Free Zone, Indian male, with relevant 3 years experience. Send CV to union@psiemirates.com Machine Operator Required for a printing press in Ajman Free Zone. Machine operator preferably with technical background with 3 years experience in the field of printing industry, fluent in English. Send CV to union@psiemirates.com Driver Cum Delivery Man for digital print company Required for a digital printing machine and services company that has branches in Dubai, Abu Dhabi, and Sharjah. Having experience in delivery from printing industry (please mention the position applying in the subject line) Send CV to mktgexecs@ gmail.com Sales and Marketing Executive for Advertising company We are urgently in need of sales and marketing executive, candidate with experience in Advertising and printing, preferably young, knowledge in business and with D/L are invited. Candidates must be based in Sharjah. Send your CV to info@artexads.com Sales Executive for printing press Sales Executive with experience and D/L, for a printing press in Ajman required. Email CV to romanappajm@ gmail.com Arab administration Staff for prinitng press company Male, Arabic speaking, Graduate with at least 2 years of administrative experience preferably in Printing and Packaging Industry wanted. Should have good knowledge of the ISO standards. Must be flexible and with good background in MS applications. Fluency in the English language, both written and oral preferred. Interested applicants are requested to send their CV to careers@majan.ae. Kindly mention the position you’re applying for in the subject bar. Screen Printer Operator With experience required for a silk screen Printing Company Send CV y.emara@alwanadv.com


atlas

ME Printer June 2009

47


‫األهرام ت���درك أن عصر التكامل بين المطبوع‬

‫ألي سبب كان سواء كان الدردشة أو النقاش أو‬

‫واإللكتروني قد بدأ بالفعل‪ ،‬الفتا إلى أن مؤسسة‬

‫غيره يعني زيادة في شعبية الموقع”‪.‬‬

‫في المنطق���ة والتي تعد مؤسس���ات غير ربحية‬

‫األهرام تهتم بزيادة المحتوى اإللكتروني عبر‬

‫وم���ن أج���ل ضمان اس���تمرار النج���اح تحت أي‬

‫ومدعوم���ة م���ن قب���ل الحكومات‪ ،‬قال س���امح‪:‬‬

‫عدد من المواقع العامة والمتخصصة إلى جانب‬

‫وض���ع كان‪ ،‬وضع س���امح خارط���ة طريق يمكن‬

‫“ه���ذا الوضع ه���و أس���اس المش���كلة‪ ،‬ألن مثل‬

‫وبالحدي���ث ح���ول تأثير المؤسس���ات الصحفية‬

‫االهتمام بتطوير النسخة الورقية من الصحيفة‬

‫تل���ك الصحف تعتم���د سياس���ة تحريرية عقيمة‬

‫وتطوي���ر أس���لوب طباعتها‪ ،‬وأضاف س���امح أن‬

‫هي نش���ر األخب���ار التي تتبع سياس���ة الحكومة‬

‫أجه���زة الكومبيوت���ر اللوح���ي مث���ل‪ IPAD‬وما‬

‫والمسئولين وهو ما يصرف القراء عنها”‪.‬‬

‫إل���ى ذلك لن تش���كل تهديد للصح���ف الورقية‬

‫وف���ي ض���وء اخت���راع تقني���ات الق���راءة الحديثة‬

‫كونه���ا ال ت���زال محدودة االنتش���ار والرواج من‬

‫كاألوراق الرقمي���ة المرنة الت���ي تنقل المحتوى‬

‫قبل الجمهور بش���كل عام‪ ،‬كما أن المؤش���رات‬

‫اإلخباري م���ن صور ومقاط���ع للفيديو على حد‬

‫الدولية تؤكد أن انتشارها لم يحظ بنجاح كبير‪،‬‬

‫س���واء‪ ،‬وإمكانية هذه التقنيات الحديثة “كالورق‬

‫وتوق���ع س���امح زي���ادة اإلقب���ال عل���ى المحتوى‬

‫الرقمي” أن تس���حب البس���اط م���ن تحت الورق‬

‫الرقمي بقوله‪“ :‬أعتقد أن الس���نوات القادمة وما‬

‫المطبوع‪ ،‬أوضح سامح أن المجتمعات ستتأقلم‬

‫تحمل���ه م���ن تطور ف���ي تلك األجهزة س���تكون‬

‫معه���ا تبع���ا لتقدمها بقوله‪“ :‬هذا هو المس���تقبل‬

‫المحدد لمدى انتش���ارها‪ ،‬ولذل���ك يمكن القول‬

‫دون ش���ك ولكن التغيير س���يكون مختلفا وفقا‬

‫أن االقبال ال يزال مس���تمرا على الصحف ذات‬

‫لم���دى تقدم المجتمعات (اليابان س���تكون أوال‬

‫المحتوى الرقمي”‪.‬‬

‫والصوم���ال مث�ل�ا س���تكون في آخ���ر القائمة)”‪،‬‬

‫وعن مسألة مصداقية األخبار التي عادة ما يدور‬

‫وأكد س���امح عل���ى أن اإلع�ل�ام الرقمي في نمو‬

‫حوله���ا الجدل حينم���ا يتعلق األم���ر باإلنترنت‪،‬‬

‫ورواج مس���تمر نظرا إل���ى التكلف���ة المنخفضة‪،‬‬

‫ن���وه س���امح بأنه يج���ب التفري���ق بي���ن المواقع‬

‫للصح���ف من خالله���ا التغلب عل���ى التحديات‬

‫مضيف���ا ب���أن الصح���ف مطالب���ة الي���وم بوض���ع‬

‫اإللكتروني���ة مثل ويكيليك���س والمدونات التي‬

‫الت���ي تواجهها بقول���ه‪“ :‬على الصح���ف التركيز‬

‫سياس���ة تحريرية جدي���دة وتكامل م���ع المواقع‬

‫ال تلتزم بأبس���ط قواعد النش���ر بقوله ‪“ :‬المواقع‬

‫ف���ي نوعي���ة األخب���ار‪ ،‬وتقدي���م رؤية أكث���ر عمقا‬

‫اإللكتروني���ة التابعة للصحيف���ة من أجل مواكبة‬

‫تختل���ف ع���ن المدون���ات‪ ،‬فموق���ع ش���هير مثل‬

‫للمستجدات‪ ،‬واالبتعاد عن سياسة نشر األخبار‬

‫ه���ذا التط���ور‪ ،‬وبالتالي س���يكون ع���دد القراء هو‬

‫ويكيليكس ينش���ر أخب���اره مدلل���ة بالوثائق‪ ،‬في‬

‫اليومي���ة المتداول���ة فقط‪ ،‬واللج���وء لألخبار التي‬

‫إجمالي من يش���تري الورق ومن يطالع المواقع‬

‫حي���ن أن المدون���ات قد تتضمن آراء ش���خصية‬

‫تقدم عمقا وتحليال للح���دث‪ ،‬وكذلك االهتمام‬

‫مع���ا‪ ،‬منوها إلى أن وقت حس���اب التوزيع بأعداد‬

‫أو عم���ل صحف���ي غي���ر احترافي”‪ ،‬وأكد س���امح‬

‫باألخب���ار المحلي���ة والتع���اون بي���ن الصح���ف‬

‫الورقي فقط قد انتهى‪.‬‬

‫ب���أن هن���اك خط���ر يه���دد مصداقي���ة الصحافة‬

‫المختلف���ة لخفض تكالي���ف الطباع���ة والتوزيع‬

‫وبالحديث حول نظام الدفع بنظام “‪،”paywall‬‬

‫اإللكتروني���ة بس���بب س���هولة نش���ر المعلومات‬

‫للتغلب على عامل ارتفاع األسعار”‪.‬‬

‫وهل س���يتوجب على القراء في المس���تقبل دفع‬

‫ونقله���ا دون االلت���زام بقواع���د التأكد من صحة‬

‫وأعرب س���امح عن اعتقاده بأن وسائل اإلعالم‬

‫المال م���ن أجل الحصول عل���ى المعلومات في‬

‫المعلومات وتوثيقه���ا المعمول بها في الصحف‬

‫الرقمي���ة تعد أكثر تعبيرا وأمان���ا في ضوء المناخ‬

‫ظ���ل تزاي���د عدد الصح���ف التي تض���ع مقاالتها‬

‫التقليدية‪ ،‬مشيرا إلى أنه مع مرور الزمن سيدرك‬

‫اإلعالم���ي لحري���ة ال���رأي والتعبير الس���ائد في‬

‫تحت نظ���ام “‪ ”paywall‬من أج���ل إيجاد دخل‬

‫الق���راء أن اللجوء لمصدر موثوق به هو الس���بيل‬

‫المجتمع���ات الت���ي ال تحت���رم حري���ة الصحافة‪،‬‬

‫م���ادي م���ن محتواه���ا الرقم���ي‪ ،‬ق���ال س���امح‪:‬‬

‫للحصول على معلومات صحية‪.‬‬

‫مضيف���ا بالق���ول‪“ :‬نع���م يمك���ن لزيادة مس���احة‬

‫“التجرب���ة غير ناجحة حتى اآلن ولكن في حال‬

‫وأشار س���امح إلى اعتقاده بأن التقنيات الحديثة‬

‫الحري���ة أن يؤدي أيضا لزي���ادة الطلب على هذا‬

‫وج���ود مضمون مميز يحتاج إليه فئة من الناس‬

‫كالوسائط المتعددة وما إلى ذلك قد ساهمت في‬

‫النوع من المحتوى‪ ،‬ولكن هذا ال يكفي‪ ،‬والبد‬

‫وال يتوافر في مكان آخر (البورصة مثال) فمن‬

‫إل���ى جذب القراء خاصة الش���باب على حس���اب‬

‫ذكرنا س���لفا زي���ادة مس���احات األخب���ار المحلية‬

‫اإلع�ل�ام المطب���وع‪ ،‬وأك���د عل���ى أن منتدي���ات‬

‫ذات الصلة المباش���رة باهتمامات ومصالح القراء‬

‫األه���رام في ضوء المس���تجدات على الس���احة‪،‬‬

‫النق���اش وغ���رف الدردش���ة في مواق���ع الصحف‬

‫والتكامل بين المطبوع والورقي”‪ ،‬وأش���ار سامح‬

‫أوض���ح س���امح أن هن���اك تطوي���ر ف���ي القدرات‬

‫ستس���اهم بق���وة ف���ي ج���ذب المزيد م���ن القراء‬

‫إلى أن السياسة التحريرية للصحف وعمر القراء‬

‫البش���رية والسياس���ات التحريري���ة للصحيف���ة‪،‬‬

‫وس���تعمل عل���ى زيادة ش���عبية مواق���ع الصحف‬

‫يحدد مدى رواج الصحيفة‪ ،‬الفتا إلى أن غالبية‬

‫عالوة عل���ى االهتمام بالمواقع اإللكترونية قدر‬

‫بقول���ه‪“ :‬من المؤكد أن اجتذاب أعداد من القراء‬

‫جيل الشباب يفضلون استخدام االنترنت‪.‬‬

‫االهتمام بالنسخة المطبوعة‪.‬‬

‫نائب رئيس التحرير‬ ‫صحيفة األهرام المصرية‬

‫‪ME Printer October 2011‬‬

‫نمو وسائل اإلعالم الرقمية‪ ،‬والتي أدت بدورها‬

‫من سياس���ات تحريرية أكثر حيوية تتضمن كما‬

‫الممكن بيعه”‪.‬‬ ‫وح���ول خط���ط التطوي���ر التي تمر به���ا صحيفة‬

‫سامح عبداهلل‬

‫‪48‬‬


‫الملف إعادة اكتشاف الصحف‬

‫مالمح صحافة‬ ‫ما بعد الثورة‬ ‫سامح عبداهلل‪ ،‬نائب رئيس تحرير صحيفة األهرام المصرية يتحدث حول‬ ‫ماهية التغيرات التي طالت الصحافة في مرحلة ما بعد الثورة في مصر‬

‫تأثير الثورات‬ ‫على صناعة‬ ‫الصحافة كان‬ ‫مختلفاباختالف‬ ‫البلد الذي قامت‬ ‫فيه الثورة‬

‫كان���ت ث���ورات الربي���ع العربي بمثابة مص���در إلهام‬ ‫لجميع المصريين‪ ،‬وكان ش���غفهم بحري���ة الرأي‬ ‫والتعبي���ر جليا م���ن خالل األي���ام التي تجمع فيها‬ ‫ماليين من أبناء النيل في ميدان التحرير من أجل‬ ‫اإلطاحة بالنظام المستبد الذي حكمهم طيلة ثالثة‬ ‫عقود‪ ،‬وكان لمواقع اإلنترنت والصحف اإللكترونية‬ ‫النصيب األكبر في التعبير عن حماسة المصريين‪،‬‬ ‫ولعل بزوغ نجم وائل غنيم المدير اإلقليمي لشركة‬ ‫جوج���ل من خ�ل�ال موق���ع التواص���ل االجتماعي‬ ‫الفي���س بوك‪ ،‬ال���ذي بات من خالله رمزا لش���باب‬ ‫الثورة في مصر‪ ،‬وبات من الواضح أن األوضاع في‬ ‫مص���ر لن تك���ون على ما كانت عليه في الس���ابق‪،‬‬ ‫فاإلعالم والصحاف���ة التي كان‬ ‫ويتحك���م به���ا النظ���ام‬

‫يسيطر‬

‫الس���ابق‪ ،‬تواجه وضعا أقل حدة من ذي قبل‪ ،‬مجلة‬

‫إلى دفعة قوية لصالح الصحافة اإللكترونية على‬

‫‪ ME Printer‬قامت بالتواصل مع صحيفة األهرام‬

‫حس���اب الصحافة المطبوعة‪ ،‬كون هذه الثورات‬

‫المصرية لمعرفة كيف يمكن للث���ورة أن تؤثر في‬

‫قامت باألس���اس على عاتق جيل الشباب الذي‬

‫صناع���ة الصحف‪ ،‬ومعرفة أح���دث التوجهات التي‬

‫يستخدم االنترنت ومواقع التواصل االجتماعي‪،‬‬

‫يرونها‪ ،‬ومستقبل هذه الصناعة في المنطقة‪.‬‬

‫وأش���ار إل���ى ه���ذه الحقائق س���اهمت ف���ي دفع‬

‫تأسس���ت صحيفة األهرام في العام ‪ ،1875‬وهي‬

‫األجيال الكبيرة التي ال تس���تخدم االنترنت إلى‬

‫أح���د أكث���ر الصح���ف المصري���ة اليومية الواس���عة‬

‫االطالع على الصح���ف األلكترونية ومتابعتها‪،‬‬

‫االنتشار‪ ،‬الصحيفة التي كان يتحكم بها من قبل‬

‫الفتا إلى أن تأثير الثورات على الصحف منفردا‬

‫النظام المخلوع تص���در طبعتها العربية يوميا من‬

‫على حس���ب البلد الذي قامت به الثورة بالقول‪:‬‬

‫البحرين والس���عودية واإلمارات‪ ،‬وتوزع في جميع‬

‫“تأثي���ر الث���ورات عل���ى الصح���ف كان مختلف���ا‬

‫أنحاء مصر ومنطقة الخليج‪ ،‬ولدى الصحيفة أيضا‬

‫باخت�ل�اف البلد‪ ،‬فعلى س���بيل المث���ال الصحافة‬

‫طبعة دولية تعرف باألهرام الدولي والتي تصدر من‬

‫المطبوع���ة ف���ي ليبيا كان���ت تعاني م���ن تحكم‬

‫لندن‪ ،‬ويتم طباعتها م���ن البحرين وفرانكفورت‬

‫النظام الس���ابق واتباعها ألراء وتوجهات معينة‪،‬‬

‫ونيوي���ورك‪ ،‬وتوزع في أوروب���ا والواليات المتحدة‬

‫وقد أدى قيام الثورة فيها إلى قيام نوعية جديدة‬

‫وكندا ومصر‪ ،‬كما للصحيف���ة أيضا موقعها باللغة‬

‫من الصحافة الحرة خالفا لما كان هو سائد في‬

‫اإلنجليزية على ش���بكة االنترن���ت‪ ،‬ويطالعه نحو‬

‫النظ���ام الس���ابق‪ ،‬أم���ا في مصر‪ ،‬ف���كان التحدي‬

‫‪ 470‬أل���ف زائر يوميا‪ ،‬فيم���ا تطبع الصحيفة نحو‬

‫األكبر على عاتق الصحف التي كانت باألساس‬

‫‪ 800‬ألف نسخة يوميا‪.‬‬

‫مرتبط���ة بالنظام‪ ،‬حي���ث كان االختبار الحقيقي‬

‫‪ ME Printer‬تحدثت مع س���امح عبداهلل نائب‬

‫له���ا ف���ي التح���ول من صح���ف متحدثة باس���م‬

‫رئي���س تحرير صحيفة األه���رام‪ ،‬لالطالع على‬

‫النظام إلى صحف متحدثة باسم الشعب”‪.‬‬

‫وجهة نظره في صناع���ة الصحف في المنطقة‪،‬‬

‫س���امح أكد عل���ى أن تأث���ر الصح���ف اإلكترونية‬

‫وال���ذي بدوره أك���د على أن األوضاع السياس���ية‬

‫على حس���اب الصح���ف المطبوع���ة كان إلى حد‬

‫الراهن���ة والثورات الحاصلة ف���ي الوطن العربي‪،‬‬

‫كبي���ر نتيجة طبيع���ة التطور الطبيع���ي الحاصل‬

‫أدت إلى نمو الصحاف���ة اإللكترونية على‬

‫ف���ي العالم أيضا مثلما هو تأث���ر من ثورات الربيع‬

‫حساب وس���ائل اإلعالم المطبوعة‪،‬‬

‫العرب���ي كذل���ك‪ ،‬وأض���اف بالق���ول‪“ :‬م���ا تقدم���ه‬

‫حيث أدت األحداث السياسية‬

‫الصح���ف اإللكتروني���ة من خدم���ات غير متاحة‬

‫الراهنة والث���ورات العربية‬

‫للصحف المطبوعة من تحديث مستمر وتقديم‬ ‫الوس���ائط المتع���ددة والتفاعل المباش���ر أدى إلى‬ ‫جذب ش���ريحة واس���عة من القراء بعكس الحال‬ ‫في الصح���ف المطبوع���ة التي ال ت���زال تقليدية‬ ‫ونمطية في طريقة تقديمه���ا لألخبار‪ ،‬باإلضافة‬

‫‪ME Printer October 2011‬‬

‫إلى افتقارها إل���ى عناصر الجذب التي تتميز بها‬

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‫الصحف اإللكترونية”‪.‬‬ ‫وبالحدي���ث ع���ن وس���ائل اإلع�ل�ام‬ ‫الرقمي���ة‪ ،‬أوض���ح س���امح أن‬


‫صناع آالت الطباعة يدونون آراءهم حول طول األجل‬ ‫والتوجهات الوشيكة في صناعة الصحف الورقية‬

‫‪ME Printer October 2011‬‬

‫البعض يقول أنها تتجه نحو االنقراض‪ ،‬في حين يقول آخرون أنه‬ ‫ال يزال لديها مسار طويل لتسلكه‪ ،‬تعاني صناعة الصحافة الورقية‬ ‫من حالة كساد بفعل سياط العوامل االجتماعية واالقتصادية التي‬ ‫أث���رت بدورها على نفوذ ما يطلق عليها بالس���لطة الرابعة‪ ،‬وش���هد‬ ‫العامي���ن الماضيي���ن مع���دالت انخف���اض ف���ي عوائ���د اإلعالنات‬ ‫وتض���اؤل في عدد اإلعالن���ات المبوبة‪ ،‬ومع تراج���ع فرص العمل‬ ‫وعوائ���د اإلعالنات المنخفضة‪ ،‬فقدت غالبية الصحف حول العالم‬ ‫نح���و ‪ %91‬م���ن أعمالها التجارية العام الماض���ي‪ ،‬وقد كتب العديد‬ ‫م���ن الخب���راء والمتنبئين نعي���ات لصناعة الصح���ف الورقية‪ ،‬وهم‬ ‫يعتق���دون بأن العوامل من مثل تط���ور المنبر الرقمي‪ ،‬والتوجهات‬ ‫المتغيرة في حصة الموارد اإلعالنية‪ ،‬والتكلفة التي تنطوي عليها‬ ‫إنتاج الطباعة وما إلى ذلك‪ ،‬أدت إلى انكماش سوق الطباعة‪.‬‬ ‫وفقا ألبحاث مس���تهلكي الصحف الورقية التي قامت بها ش���ركة‬ ‫كي نوت أحد مزودي معلومات السوق في المملكة المتحدة‪ ،‬فإنه‬ ‫كان م���ن المتوق���ع أن تنخفض قيمة س���وق الصح���ف حتى العام‬ ‫‪ 2011‬وتش���هد نموا بنس���بة ‪ % 0.8‬بحلول العام ‪ ،2012‬وبالحديث‬ ‫ع���ن عائدات اإلعالنات‪ ،‬كان���ت الصحف الورقية فيما مضى هدفا‬ ‫لمعظ���م المعلنين المحليي���ن‪ ،‬بيد أن بزوغ مناب���ر إعالنية جديدة‬ ‫أدى إل���ى تضرر عائدات اإلعالنات بش���كل كبير‪ ،‬ولم يقتصر هذا‬ ‫التأثي���ر عل���ى الصحف الورقية فحس���ب‪ ،‬بل ط���ال أنظمة صناعة‬ ‫الطباع���ة الت���ي تضررت أيضا م���ع هذا االنكم���اش‪ ،‬الجميع متفق‬ ‫عل���ى أن االرتفاع في تكاليف الورق والتوزيع ليس���ت هي العوامل‬ ‫الرئيسية التي أثرت على تراجع هذه الصناعة بقدر ما هو تأثر من‬ ‫دخول التقنيات المتقدم���ة في الحياة اليومية والتي كبحت جماح‬ ‫هذه الصناعة‪.‬‬ ‫حت���ى وإن كان هذا ه���و الحال في جميع أنحاء العالم‪ ،‬فإنه لم يعد‬ ‫بمقدور الصح���ف الورقية االنتظار حتى يحين انتهاء عصرها‪ ،‬بل‬ ‫قام���ت بالتقاط التوجهات الحالي���ة وتعلم محاربة الث���ورة الرقمية‪،‬‬ ‫وبات���ت الصحف الورقي���ة اليوم متع���ددة الوس���ائط واألوجه‪ ،‬حيث‬ ‫يلع���ب الصحف���ي دور المراس���ل أو المص���ور أو حت���ى ف���ي بع���ض‬ ‫األحيان يلعب دور المدون‪ ،‬وبتحول الصحف إلى الجانب الرقمي‪،‬‬ ‫باتت الصحف في ش���غل إليجاد مكان لها وسط شبكة اإلنترنت‬ ‫م���ن خالل إدخال تطبيقات جديدة لألجهزة المحمولة مثل اآلي‬ ‫ب���اد واآلي ف���ون وأجهزة الكمبيوتر اللوحي من أجل الس���عي نحو‬ ‫الوص���ول إلى الق���راء‪ ،‬وخالفا للتطبيقات الرقمي���ة‪ ،‬قامت الصحف‬ ‫ب���إدراج مالحق مطبوعة خاصة م���ع الصحف تغطي مواضيع مثل‬ ‫المعيش���ة والس���يارات وما إلى ذلك‪ ،‬وعلى الرغم من أن الباحثين‬

‫مازالوا يزعمون أن الغالبية من القراء ال تزال تتبع النسخ التقليدية‬ ‫المطبوع���ة‪ ،‬فم���ن الواض���ح أن هناك تح���وال مس���تمر نحو غرفة‬ ‫األخبار الرقمية‪ ،‬ومع ارتفاع المواقع االلكترونية مثل الفيس بوك‬ ‫والتويت���ر‪ ،‬يلجؤ جيل الش���باب إل���ى البحث عن األخب���ار والتقارير‬ ‫المثي���رة لالهتم���ام من خ�ل�ال هذه المواق���ع‪ ،‬مما يجعله���ا بديلة‬ ‫لمنص���ات األخبار‪ ،‬وب���ات الناس اليوم يطالبون بتحديثات أس���رع‪،‬‬ ‫ويفضل���ون األجه���زة اإللكتروني���ة التي تعد أرخ���ص بالمقارنة مع‬ ‫تكلفة االنتاج المعنية في طباعة الصحف الورقية‪.‬‬ ‫الصح���ف الكبرى في ش���تى أرج���اء العالم أضاف���ت اآلن المزيد من‬ ‫اإلبداع لمحتواها المقروء من أجل جذب المزيد من المعلنين والقراء‬ ‫على حد سواء‪ ،‬من خالل إعطائهم مساحات أكثر وضوحا للمعلنين‪،‬‬ ‫وخطب ودهم بواس���طة التصاميم واألنم���اط المبتكرة‪ ،‬ومع إطالق‬ ‫مواقعهم الجديدة‪ ،‬حاولت الصحف توسيع رقعة انتشارها من خالل‬ ‫تنويع الموضوعات واألعمدة التفاعلية والمدونات‪ ،‬وهناك توجه‬ ‫آخر جديد وهو تقليل عدد الصفحات وخفض حجم الصحيفة‪،‬‬ ‫وقد أع���رب القراء عن رغبتهم في مطالع���ة الصحف التابلويد‬ ‫والت���ي هي أكثر مالءمة للق���راءة الصحف‪ ،‬حيث تفرد أهمية‬ ‫متس���اوية للص���ور والتصاميم على صفحاته���ا‪ ،‬وفيما مضى‬ ‫كانت الكتابة للمحرر شأنا أسبوعيا‪ ،‬في حين تقدم الصحف‬ ‫مواقعه���ا التفاعلي���ة من أج���ل إثبات الزي���ادة في معدالت‬ ‫القراء‪.‬‬ ‫ومن أجل التربح من ش���عبية مواقعها على االنترنت‪،���‬ ‫لجأت الصحف إلى نظام الدفع “‪ ،”paywall‬والذي‬ ‫يوف���ر نظام دف���ع للمحتوى الرقمي للق���راء‪ ،‬المثير‬ ‫لالهتم���ام‪ ،‬ه���و ماوج���ده الباحث���ون ح���ول مدى‬ ‫تقبل واس���تعداد مستخدمي االنترنت لدفع ثمن‬ ‫المحت���وى‪ ،‬وع���ن الج���دال الدائر ح���ول ربحية‬ ‫صناع���ة الصحف الورقية عل���ى المدى البعيد‪،‬‬ ‫تحدث���ت مجل���ة ‪ ME Printer‬مع نخبة من‬ ‫مصنع���ي نظ���م الطباعة من مثل ش���ركات‬ ‫‪ ،KBA‬و‪ ،Manugraph‬و‪،Manroland‬‬ ‫و‪ ،Goss International‬م���ن أج���ل‬ ‫اس���تطالع آرائه���م ح���ول ط���ول أج���ل‬ ‫ه���ذه الصناع���ة‪ ،‬والتغيي���رات الجذري���ة‬ ‫التي س���تواجهها في المس���تقبل القريب‪،‬‬ ‫بإمكانك���م مطالعته���ا ف���ي قس���م اللغ���ة‬ ‫اإلنجليزية‪.‬‬

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‫الملف إعادة اكتشاف الصحف‬

‫‪ME Printer October 2011‬‬

‫مكافحة الصعاب‪..‬‬ ‫خطة الصحف‬ ‫االحتياطية‬

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‫تونس‪ :‬ارتفاع الطلب في سوق الطباعة بسبب انتخابات المجلس التأسيسي‬ ‫زيادة عدد ماكينات الطباعة في صفاقس إلى ‪ 40‬ماكينة في غضون فترة وجيزة‬ ‫نش���طت المطاب���ع وزاد الطلب���ات عل���ى خدماته���ا‬

‫أصح���اب وكاالت اإلعالن والدعاية والمطابع من‬

‫بفعل كث���رة الطلب على المطويات والمنش���ورات‬

‫جهة‪ ،‬واألحزاب السياس���ية والمنظمات الحقوقية‬

‫والملصق���ات الدعائي���ة والترويجي���ة الت���ي تطلبها‬

‫م���ن جهة أخ���رى‪ ،‬وأوضح الصفاقس���ي‪ ،‬أن الزيادة‬

‫األحزاب السياس���ية التونس���ية خ�ل�ال الفترة التي‬

‫لم تقتصر على عدد األحزاب السياس���ية فحسب‪،‬‬

‫تأتي مباش���رة قب���ل الحملة االنتخابي���ة للمجلس‬

‫بل طالت كذلك الزيادة في عدد ماكينات الطباعة‬

‫التأسيس���ي المقررة ي���وم ‪ 23‬أكتوب���ر الحالي‪ ،‬وقد‬

‫والمس���ح الضوئي وما إلى ذلك من معدات وآالت‬

‫مكنت األحزاب ال���ـ‪ 105‬الحاصلة على الترخيص‬

‫الطباع���ة والتجهي���ز الطباع���ي‪ ،‬حت���ى إن ع���دد‬

‫القانوني في تونس‪ ،‬من إنعاش الدورة االقتصادية‬

‫ماكينات الطباعة ارتفع في مدينة صفاقس “‪350‬‬

‫ف���ي الب�ل�اد‪ ،‬وغ���دا ظاه���رة تع���ج معه���ا صفحات‬

‫كلم جن���وب العاصمة التونس���ية” إل���ى ‪ 40‬ماكينة‬

‫الصحف بسيل من الدعايات واإلعالنات ألحزاب‬

‫طباعة ونس���خ خالل الفترة الحالية حس���ب قوله‪،‬‬

‫سياس���ية لديها من القدرات المادية‪ ،‬مما يتيح لها‬

‫وهو ما خلق حالة منافس���ة غير مس���بوقة في هذا‬

‫االستحواذ على صفحات كاملة باأللوان‪ ،‬وبأسعار‬

‫المج���ال بين مختلف العاملين في مجال الطباعة‬

‫ال تقل في معظم الحاالت عن األلف وخمسمائة‬

‫والنشر والدعاية الترويجية‪.‬‬

‫دينار تونسي “قرابة ألف دوالر أميركي”‪.‬‬

‫ولق���د أظه���ر تقري���ر أول لمرصد اإلع�ل�ام‪ ،‬أعدته‬

‫وف���ي ه���ذا الص���دد ووفق���ا للتقري���ر الذي نش���رته‬

‫“الجمعي���ة التونس���ية للنس���اء الديمقراطيات”‪ ،‬أن‬

‫صحفي���ة الش���رق األوس���ط الي���وم اللندني���ة‪ ،‬ق���ال‬

‫اإلعالن السياسي احتل نسبة ‪ % 21‬في الصحف‬

‫الهدي الصفاقس���ي‪ ،‬وهو صاح���ب وكالة إعالنات‪،‬‬

‫التونس���ية‪ ،‬كم���ا بل���غ متوس���ط طلبي���ات الطباع���ة‬

‫إن المشهد الحالي “يعرف تعدد األيادي”‪ ،‬وهو ما‬

‫الدعائي���ة لألح���زاب الجدي���دة نح���و ‪ 1000‬مطوية‬

‫أدى حس���ب رأيه إلى “احت���راق كل المخططات”‪،‬‬

‫ش���هريا كمرحلة أولى‪ ،‬فيما كان لوس���ائل الدعاية‬

‫في إش���ارة منه إل���ى كثرة الدخالء والوس���طاء بين‬

‫اإللكتروني���ة عل���ى مواق���ع اإلنترن���ت والتواص���ل‬

‫االجتماعي نصيب من ذلك‪ ،‬حيث اش���ترت بعض‬ ‫األحزاب السياسية صفحات بأكملها على الموقع‬ ‫االجتماعي الـ”فيس بوك”‪ ،‬بنية التعريف بأنفسها‬ ‫والتنافس على الناخبين المفترضين‪.‬‬

‫إيران‪ :‬عقد فعاليات معرض دولي للطباعة والتغليف في ديسمبر ‪2011‬‬ ‫نحو ‪ 400‬شركة محلية وإقليمية ودولية تستعد للمشاركة في فعاليات المعرض‬ ‫تنطل���ق فعاليات معرض طهران الدولي الثامن عش���ر‬

‫والخدم���ات الفني���ة حس���ين ميرميری إلی تس���جيل‬

‫استشاراتها للحضور في هذا المعرض‪.‬‬

‫للطباع���ة والتغلي���ف من ‪ 19‬ديس���مبر ويمت���د الی ‪22‬‬

‫نح���و ‪ 400‬ش���ركة محلي���ة وإقليمي���ة للمش���اركة في‬

‫يش���ار إل���ى أن مع���رض طه���ران الدول���ي للطباعة‬

‫ديس���مبر في أرض المعارض الدولي���ة بطهران‪ ،‬ومن‬

‫فعاليات معرض طهران الدولي الثامن عشر للطباعة‬ ‫والتغليف ً‬ ‫قائال أن المهلة األخيرة لتسجيل الشركات‬

‫والتغلي���ف يعد الثامن عش���ر‪ ،‬ويس���تقطب المعرض‬ ‫كب���رى الش���ركات العامل���ة ف���ي مج���ال الطباع���ة‬

‫والدول المجاورة‪ ،‬ويشارك في المعرض عارضين في‬

‫الراغبة بالمش���اركة هي ‪ 22‬اكتوب���ر‪ ،‬ومعتبرا أن مدة‬

‫والنش���ر بش���تى أنواعه���ا‪ ،‬وش���ركات التعبئ���ة‬

‫في قطاع صناعة معدات الطباعة والتغليف‪ ،‬والمطابع‬

‫تس���جيل الش���ركات تع���د أط���ول بالمقارنة م���ع العام‬

‫والتغلي���ف‪ ،‬عالوة على ال���زوار والعاملين في قطاع‬

‫وم���زودي الخدم���ات ع�ل�اوة عل���ى مممثلي���ن ألهم‬

‫بس���بب كون ه���ذا المع���رض دوليا وش���امال‪ ،‬وأضاف‬

‫صناع���ة الطباعة من داخل وخ���ارج البالد‪ ،‬ويتوقع‬

‫الشركات العاملة في مجال صناعة الطباعة والنشر‪.‬‬

‫أن مس���ار التس���جيل واجه إقباال جيدا من الش���ركات‬

‫ه���ذا العام مش���اركة م���زودي الخدمات م���ن تركيا‬

‫وأش���ار المدي���ر المفوض لش���ركة النقاب���ات االنتاجية‬

‫المحلي���ة‪ ،‬كم���ا ب���دأ مندوب���ي الش���ركات الخارجي���ة‬

‫ومن الدول العربية المجاورة‪.‬‬

‫المتوقع أن يجذب الحدث العارضين والزوار من إيران‬

‫‪á«fÓYE’G äÉMƒ∏dG ∫ÓN øe πÑ≤à°ùŸG ájDhQ‬‬ ‫‪‘ ∑QÉ°T‬‬

‫‪:πLCG øe ‹Éãe 2012 ÊÉ«ÑdG ôjƒ°üàdGh á«fÓYE’G äÉMƒ∏d §°ShC’G ¥öûdG ¢Vô©e‬‬

‫‪§°ShC’G ¥öûdG ¢Vô©e‬‬ ‫‪á«fÓYE’G äÉMƒ∏d‬‬ ‫‪2012 ÊÉ«ÑdG ôjƒ°üàdGh‬‬

‫‪᫪bôdG áYÉÑ£dG ,᫪bôdG áYÉÑ£dGh ájôjô◊G áYÉÑ£dG ,ÊÉ«ÑdG ôjƒ°üàdGh‬‬ ‫‪᫪bôdG IQÉéàdGh IÒÑc ΩÉéMCÉH‬‬

‫•‬

‫‪,»é«∏ÿG ¿hÉ©àdG ¢ù∏› ∫hO AÉëfCG øe ôFGR 8000 øe ÌcCG ¤G ∫ƒ°UƒdG‬‬ ‫‪IQÉ≤dG ¬Ñ°T ,É«≤jôaCG ¥öT ,É«≤jôaCG ∫ɪ°Th §°ShC’G ¥öûdG á≤£æe‬‬

‫‪ÉHhQhCGh ≈°übC’G ¥öûdG ,ájóæ¡dG‬‬

‫•‬

‫‪4h 3 ,2 ,1 äÉYÉ≤dG‬‬ ‫‘ ‪.Ω.´.G ,»ŸÉ©dG …QÉéàdG »HO õcôe‬‬

‫•‬ ‫•‬

‫‪∂àcöT èjhôJh ∂Øæ°U ᩪ°S õjõ©J‬‬ ‫‪AÓª©dG øe Ió«L IóYÉb ôjƒ£Jh AÉæH‬‬

‫‪IöTÉÑe áeÉg äÉ©«Ñe ¤G É¡àªLôJh äGQÉ°ùØà°S’G ΩÓà°SG‬‬

‫‪!Ωƒ`«```dG ∂```à```°ü```æ```e õ``é``MEG‬‬ ‫‪Endorsed by‬‬ ‫‪Supporting Association‬‬

‫‪Supported by‬‬

‫‪ME Printer June 2009‬‬

‫‪2012 ôjGÈa 2 - ôjÉæj 31‬‬

‫•‬

‫‪á«fÓYE’G äÉMƒ∏d ¢ü°üîàe …QÉŒ çóM ÈcCG ‘ äÉ≤Ø°üdG ó≤Y‬‬

‫‪Official Media Partner‬‬

‫‪52‬‬ ‫‪www.signmiddleeast.com :âfÎfEG ،signme@iec.ae :ÊhÎμdEG ójôH ,+971 4 3436115 :¢ùcÉa ,+971 4 3435777 :∞JÉg .Ω.´.G ,»HO ,50006 Ü.¢U‬‬


‫األخبـــار‬

‫ اختتام فعاليات معرض “بيبر أرابيا” بنجاح‬:‫اإلمارات‬ ‫ زائر‬6120 ‫ شركة واستقطب نحو‬150 ‫شارك في المعرض أكثر من‬ ‫على أح���دث حلولها الخاصة بالمع���دات الصديقة‬ .‫للبيئة في إنتاج األوراق‬ ‫ونوه كانا إلى أن المشاركة الصينية ازدادت بنسبة‬ ‫ بالمائ���ة لتلبية احتياج���ات القطاع من المحارم‬20 ‫ ش���ركة‬17 ‫واألوراق المنزلي���ة وقدم���ت أكث���ر من‬ ‫صيني���ة تح���ت مظلة الجمعي���ة الصيني���ة الوطنية‬ .‫لألوراق المنزلية‬

‫عبدالرحمن سيف الغرير‬ ‫رئيس مجلس إدارة غرفة تجارة‬ ‫وصناعة دبي وساتيش كانا‬

‫ الحية‬ME Printer ‫تقارير مجلة‬ ”‫من معرض “بيبر أرابيا‬ ‫ أطلق���ت ش���ركة الفج���ر للمعلوم���ات‬،‫ألول م���رة‬ ‫والخدمات منظمة مع���رض “بيبر أربيا” وبالتعاون‬ ،‫ النش���رة اليومية للحدث‬ME Printer ‫مع مجلة‬ ‫والت���ي طبعت بالتع���اون مع ش���ركة إنتيك لحلول‬ ‫ وقد عكست النشرة فعاليات ومستجدات‬،‫الطباعة‬ ‫ حيث أفرد فريق التحرير‬،‫الحدث خالل ثالثة أيام‬ ‫ النش���رة‬،‫تغطية موس���عة ألخبار وعروض الحدث‬ ‫ تم توزيعها‬،‫التي صدرت بحجم صحيفة التابلويد‬ ‫عل���ى الزوار والعارضين المش���اركين ف���ي فعاليات‬ ‫ كما ش���ملت النش���رة‬،‫المع���رض طيلة الثالثة أيام‬ ‫أيضا تغطي���ة لتاريخ المعرض وأح���دث آراء خبراء‬ ‫ والتوجهات المستقبلية‬،‫الصناعة في هذا المجال‬ ‫لصناع���ة ال���ورق والنس���يج وقط���اع الصناع���ات‬ ‫ وقد أعطت النش���رة زخما أكثر للتواجد‬،‫التحويلية‬ .‫في معرض “بيبر أرابيا” كمصدر للمعلومات‬

4 TH INTERNATIONAL EXHIBITION ON PAPER, TISSUE, CONVERTING INDUSTRY

PRINCIPAL SPONSOR:

3

20 September T H E

O F F I C I A L

S H O W

D A I L Y

Highlight

Future looks good for Paper Arabia

The official Show Daily Brought to you by

For editorial

Satish Khanna - General Manager، Al Fajer Information and Services

Curtains Drawing and Yet the Queue Gets Bigger Interactions, deals and business meetings filled the 3rd day of Paper Arabia. With curtains drawing on the 4th edition of Paper Arabia, the exhibition hall was packed, with an even longer queue waiting to get inside. The show once again proved to be a barometer of the paper industry in the region. During 3 days the stands and isles of the exhibition hall was filled with paper traders, printers and visitors in search of new products or to seal deals. The unanimous verdict on this year’s exhibition is that Paper Arabia continues to be a wonderful networking opportunity where companies can meet with their customers and make their presence felt. But that’s not all. The event is also a springboard to launch new products and concepts, whether it is a new cutting knife or a whole new concept for production of tissue.

The official visitor turnout is yet to be announced but by judging the crowded stands we are confident that it has surpassed the 6000 anticipated by the organizer. As confirmed by the exhibitors the event was well organized and as an added value to the exhibitors Al Fajer this year- in cooperation with ME Printer- decided to launch the show daily to communicate on a daily basis with the visitors and exhibitors on the exhibition floor. Paper Arabia once again has showed that one to one contact and personal relationships is still the strongest selling strategy. On the other hand the strong presence of best in the class paper manufacturers such as APP and the support of China National Household paper Industry Association added strength to the event. We expect that next year the prospects are brighter and more international. See you all in Paper Arabia 2012.

‫معرض "بیبر آرابیا" یختتم فعالیاته بنجاح‬ ‫المع���رض أعط���ى انطباعا إيجابي���ا لدى العارضي���ن من حيث‬ ،‫المش���اركة والتنظيم الذي أضاف مزيدا م���ن الرونقة للحدث‬ ‫كما ش���هد المعرض أيضا بالتعاون مع ش���ركة الفجر المنظمة‬ ‫ إط���الق النش���رة اليومي���ة المخصصة‬MR Printer ‫ومجل���ة‬ ‫لتغطي���ة فعاليات المعرض م���ن أجل التواصل م���ع العارضين‬ .‫والزوار طيلة أيام الحدث‬ ‫معرض "بيبر أرابيا" أثبت مرة أخرى أن التواصل بين العارضين‬ ‫والعم���الء وجها لوج���ه ال يزال األقوى في اس���تراتيجية البيع‬ ‫ كما أن الحضور القوي لكبرى الش���ركات‬،‫واألعمال التجارية‬ ‫المصنعة للورق من مثل إي بي بي والدعم من قبل الجمعية‬ ‫ إلى ذلك‬،‫الصيني���ة لمصنعي ال���ورق أعطى دفعة قوية للحدث‬ ‫فإنه من المتوقع أن يش���هد المعرض العام المقبل المزيد من‬ ‫ نراكم في معرض‬،‫ وحتى ذلك الحين‬،‫االنتشار إقليميا ودوليا‬ .2012"‫"بيب���رأرابي���ا‬

‫ وقد‬،‫تختتم اليوم فعاليات معرض "بيبر أرابيا" في دورته الرابعة‬ ‫أثبت المعرض مرة أخرى قدرته على أن يكون مقياسا لصناعة‬ ‫ من خالل ك���م الصفقات‬،‫الورق في منطقة الش���رق األوس���ط‬ ،‫ وخالل أيامه الثالثة‬،‫والتعاق���دات التي مألت جنبات المعرض‬ ‫ والمطابع‬،‫امت���ألت أرضي���ة المعرض بمصنع���ي وتجار ال���ورق‬ .‫والزائرين الذين أتوا من أجل التعاقد على المنتجات الجديدة‬ ‫المعرض هذا العام ش���كل فرصة مثالي���ة للعارضين للتواصل‬ ‫ الحدث كان أيضا بمثابة منصة مثالية إلطالق‬،‫م���ع عمالئهم‬ ‫ س���واء كانت منتج���ات جديدة أو‬،‫منتج���ات ومفاهي���م جديدة‬ ‫ إلى اآلن لم يعلن‬،‫مفاهي���م حديثة لمنتجات الورق والنس���يج‬ ‫ لكن م���ن خالل‬،‫بع���د ع���ن العدد الرس���مي ل���زوار المع���رض‬ ،‫الحك���م على اإلقب���ال الكثيف الذي ش���هدته أروقة المعرض‬ ‫ آالف زائر‬6 �‫يمكن القول بأن عدد الزوار قد تخطى حاجز ال‬ .‫المتوقع من قبل الش���ركة المنظمة‬

Paper Arabia 2011 is in its 4th year and it has already established itself as a sought after show in the Middle East region. Not only regional but international exhibitors have also developed interest in the show. Discussing about the show and the future prospects held by the annual paper event, Satish Khanna, General Manager, Al Fajer Information and Services said that the show has been a huge success and has once again established itself as the one stop destination for paper industry in the region. This is your 4th Paper Arabia Exhibition, when you look back at the history of the show to what extent do you think you have achieved your goal in organising a top class trade show? We are very much satisfied with the visitor turnout on the very first day of the 4th edition of Paper Arabia. Over the years, Paper Arabia has proven that this is the only exhibition in the Middle East for sourcing any products from the paper industry. As an established paper exhibition in the region, I am sure that Paper Arabia has fulfilled the theme for which it was developed. What is the visitor turnout you are expecting? We are expecting more than 6,000 visitors to hit the stands this year. Today we have seen visitors all over from UAE, Saudi Arabia, Iran, India, Pakistan, Ethiopia, Mauritius, Sudan,

Kenya, Bangladesh, Sri Lanka etc. This year we have registered around 150 exhibitors in the show. Based on the feedbacks of exhibitors and visitors and your own experience what impact do you think Paper Arabia has had on paper trade in our region? Over the years, the colour of the show has been high in the region. It’s the 4th year and big shots like APP have come forward to sponsor the event. For the first time, APP has come up to be our

Over the years, the colour of the show has been high in the region principal sponsor, while China National Household Paper Industry Association (CNHPIA) is the supporting sponsor of the event. This shows the importance that Paper Arabia holds in the region and the interest of companies to exhibit in the show. It seems that there are less European exhibitors this year due to deep recession in Europe, does it mean that Asian paper manufacturers and local suppliers are now playing a much bigger role in filling the exhibition halls? No, I won’t say so. We have seen participation both

enquiries

from the European and Asian side. The thing is that the Middle East market has always been influenced more by the Asian dealers and suppliers. Yes it is a fact that relatively there is a lesser participation from Europe this year due to the slowdown but that does not mean that Asian manufacturers have filled the halls. Rather, the show has expanded and grown with over the years. Is there any special focus in this year’s event? This year the focus is on disposable and household paper products. With the burgeoning demand for tissue and household paper products in the region, we thought it apt to focus on this area. Also, the Chinese pavilion this year is much bigger compared to previous years and we have the China National Household Paper Industry Association as our supporting sponsor. Some believe a dedicated Paper exhibition in our region is not a good idea and it should be part of more comprehensive graphic arts exhibition, do you agree? No, I don’t agree. We can see that over the years, more and more tissue and paper manufacturers have mushroomed in the region. Paper Arabia is now an established show and it has helped to acquire new technologies and new products into the region. It has helped the industry to grow and develop. This exhibition is a must attend event and must not be

Please contact: Mrs. Neethu Mohan Mob No: 050 456 9455 Or Visit: ME Printer Magazine Stand at Paper Arabia

part of any other graphic arts exhibition. Do you have any plan to broaden the scope of Paper Arabia? Plans are there to jointly work with an international paper forum from next year. We are still working out on the proposal and we will disclose the details once the idea is finalized.

‫مدير عام شركة الفجر للمعلومات‬ ‫والخدمات خالل مراسم قص‬ ‫شريط افتتاح المعرض‬

‫ أن منطقة الشرق األوسط تستهلك‬،‫ دولة‬65 ‫في‬

‫اختتم���ت مؤخ���را بمركز دب���ي التج���اري العالمي‬

‫ وأشارت إلى أن‬،‫ مليون طن من األوراق‬18 ‫حاليا‬

‫” الذي اس���تمر‬2011 ‫فعالي���ات معرض “بيبر آرابيا‬

‫ مليون طن في‬29 �‫هذه الكمية ستتجاوز حاجز ال‬

25 ‫ شركة من‬150 ‫ثالثة أيام بمش���اركة أكثر من‬

‫ بينما س���تعمل الشركات العالمية على‬2020 ‫العام‬

‫ زائرا متخصصا من‬6120 ‫دولة مستقطبا أكثر من‬

.‫ مليون طن‬11 ‫تلبية هذه الزيادة التي تبلغ‬

‫ وأش���ارت مؤسس���ة “بيرا‬،‫الدولة والدول المجاورة‬

‫واس���تبعدت الش���ركة أن تؤث���ر الطف���رة الحالية في‬

‫انترناش���يونال” إلى أن حجم الطباعة في الش���رق‬

‫اإلعالم الرقمي واألجهزة الملحقة به بقطاع اإلنتاج‬

‫األوسط سيبلغ خمسة مليارات دوالر بحلول العام‬

‫الورقي وخير دليل على ذلك وفقا للش���ركة أن دولة‬

‫ من جانبها أوضحت الجمعية االندونيسية‬،2012

‫اإلمارات تعد من أكبر مستهلكي األوراق في العالم‬

‫لمنتج���ي األوراق والمح���ارم “إح���دى أضخ���م‬

‫على الرغم من معدالت انتشار األجهزة اإللكترونية‬

‫الجمعي���ات ف���ي العال���م المتخصص���ة ف���ي مجال‬

‫ وقال س���وريش كالم المدير التنفيذي‬،‫بكثافة فيها‬

‫اإلنت���اج الورق���ي” أن حج���م اس���تهالك الفرد من‬

‫لش���ركة “آسيا بالب اند بايبير” أن قطاع األوراق في‬

‫ كيلو غرام مقارنة‬200 ‫األوراق ف���ي اإلمارات يبلغ‬

‫الش���رق األوس���ط يزداد بقوة على الرغم من الوضع‬

.‫ كيلو غراما‬60 ‫بالمعدل العالمي الذي يصل إلى‬

. ‫المتوتر في أنحاء عدة من المنطقة‬

‫وأشارت إلى أن االستهالك الفردي في اإلمارات‬

‫م���ن ناحيته أوضح س���اتيش كانا مدير عام ش���ركة‬

‫يع���د عالي���ا ج���دا مقارن���ة بالع���دد الس���كاني عل���ى‬

‫الفجر للمعلومات والخدم���ات المنظمة للمعرض‬

‫عك���س حجم االس���تهالك في دولة مث���ل الهند‬

‫أن ال���دورة الرابعة من المعرض حظيت بمش���اركة‬

‫الت���ي ال يتج���اوز اس���تهالك الفرد ل���ألوراق فيها‬

‫بي” ومصنع‬.‫بي‬.‫ش���ركات عالمية كبيرة مثل “ايه‬

‫ كيلوغرام���ات بينما يتس���اوى اس���تهالك الفرد‬9

‫أبوظب���ي لالوراق وأورينت لينكس والتي عرضت‬

‫لألوراق في اإلمارات مع استهالك الفرد في دول‬

،‫قائمة واس���عة من حلولها الخاصة باإلنتاج الورقي‬

.‫كإيطاليا وأسبانيا‬

‫وأش���ار إلى أن المع���رض حظي أيضا بمش���اركات‬

”‫من جهتها ذكرت ش���ركة “آس���يا بالب اند بايبير‬

‫واس���عة لش���ركات أوروبية وصينية سلطت الضوء‬

‫ثان���ي أضخم منتج لالوراق في العالم والتي تعمل‬

How important environmental issues has become for paper industry in our region? When compared with other regions, environmental issues are lesser here. Though there is a demand for more recycled paper and products, consumers and companies don’t specifically demand for environmentally certified products. As an organiser how do you help your exhibitors to get the most out of the show? Our extensive promotional activities fulfil the business dreams of our exhibitors. We give ample advertisement, in and outside the region, through press conferences, advertisements in magazines, radios; televisions etc and thereby give the companies a much wider audience. This way they are getting a global market and better business.

Official Media Partner for drupa 2012 in the Middle East P.O Box: 11183, Dubai, UAE ,Tel.: +971 4 3406888, +971 4 3407746(Direct), Mobile : +971 50 7958684 , Fax: +971 4 3403608

www.paperarabia.com

ME Printer June 2009

53


‫مصر‪ :‬معامل البرج الطبية تستعين بحلول الطباعة من كانون‬ ‫االستعانة بتكنولوجيا كانون تساعد مختبرات مصر الطبية على تحسين خدماتها‬ ‫أعلن���ت معام���ل الب���رج الطبي���ة‪ ،‬المختب���ر الطبي‬

‫المحترف���ة في كانون‪ ،‬فمنتج���ات كانون وحلولها‬

‫الخاص األكبر في الش���رق األوس���ط‪ ،‬عن تحسن‬

‫وخدماته���ا المحترف���ة تطم���ح أبدا لزي���ادة إنتاجية‬

‫كبير في خدمات التسليم عقب االستعانة بحلول‬

‫العميل ونيل المزيد من المنافع‪ ،‬وال ش���ك في أن‬

‫الطباعة و”نش���ر البيانات المتنوّعة” (‪ )VDP‬من‬

‫معامل البرج دليل على ذلك”‪.‬‬

‫كان���ون‪ ،‬ومن ضمنها طابعتا ‪imageRUNNER‬‬

‫تمح���ور الح���ل ح���ول تركي���ب أرب���ع وح���دات‬ ‫‪،imagePRESS‬‬

‫و‪ imagePRESS‬الرائدتان‪.‬‬

‫‪C1+‬‬

‫وبحسب الدكتور أحمد الصيفي‪ ،‬الرئيس التنفيذي‬

‫‪C6000‬‬

‫لمعام���ل البرج‪ ،‬كان تحس���ين الموارد والمنش���آت‬

‫‪PRO‬‬

‫والخدم���ات ف���وق كل اعتبار من���ذ البداية‪ ،‬وأوضح‬ ‫ً‬ ‫قائ�ل�ا‪“ :‬يحت���اج آالف المرضى إل���ى تقارير طبية‬

‫‪ 9060‬ف���ي ح���ل متكام���ل من كان���ون‪ ،‬وعملت‬ ‫‪ ETCO‬عل���ى تعدي���ل األجه���زة لتتناس���ب م���ع‬

‫شاملة‪ ،‬ولهذا كنا بحاجة إلى نظام يدير مستنداتنا‬

‫متطلب���ات المختب���ر‪ ،‬وم���ع هذا الحل س���يتمكن‬

‫ومتطلب���ات الطباع���ة بفعالي���ة‪ ،‬وكان ل���دى كانون‬

‫موظف���و الب���رج م���ن تقدي���م تقاري���ر طبي���ة عالية‬

‫و‪ ETCO‬الح���ل األمثل الذي س���مح لن���ا بتقديم‬

‫النوعية للمرضى‪.‬‬

‫تقاري���ر طبي���ة عالي���ة الجودة م���ع تبس���يط أعمالنا‬

‫وق���ال أحمد فتحي‪ ،‬مدير مبيع���ات حلول الطباعة‬

‫‪،imagePRESS‬‬ ‫‪ADVANCE‬‬

‫ووحدتَ���ي‬ ‫ووحدت���ي‬

‫‪imageRUNNER‬‬

‫وتخفيف تكاليفنا”‪.‬‬

‫المحترفة في كانون الش���رق األوس���ط‪“ :‬تش���مل‬

‫وأض���اف فتح���ي ً‬ ‫قائال‪“ :‬يجعل ح���ل ‪ VDP‬الذي‬

‫ممثلي عن معمل البرج وكانون‬

‫ناوش���ي يام���ادا‪ ،‬نائ���ب المدير اإلداري ف���ي كانون‬

‫خدماتن���ا لمعامل البرج تقدي���م تقارير طبية معدلة‬

‫نقدم���ه عملي���ة طباع���ة تقاري���ر المريض مس���ألة‬

‫خالل توقيع العقد‬

‫الش���رق األوس���ط أوضح أن كانون ملتزمة بتقديم‬

‫للمر��ى تضم معلومات عن التش���خيص‪ ،‬فضال‬

‫تلقائية‪ ،‬فيضعها ضمن كتيب واحد يضم الرس���وم‬

‫أعل���ى معايي���ر الدع���م‪ ،‬م���ع مقارب���ة موجه���ة نحو‬

‫على نصائح ش���خصية للحمي���ة واألدوية وغيرها‪،‬‬

‫الت���ي تع���رض النتائ���ج والرس���ائل الش���خصية من‬

‫العمي���ل ف���ي مجال���ي البي���ع والخدم���ة‪ ،‬وأض���اف‬

‫وبالتالي سيرس���خ المختبر س���معته على أنه مزود‬

‫المختب���ر‪ ،‬فض�ل�ا على اإلعالن���ات الت���ي يضعها‬

‫قائال‪“ :‬نعتب���ر أن توفير التقنيات األكثر تقدما في‬

‫خدمات طبية ويكس���ب المزيد م���ن القيمة ويحد‬

‫بع���ض المعلني���ن‪ ،‬وبالتالي نتواصل م���ع المريض‬

‫المختب���ر األكبر ف���ي مصر إنجازا لقس���م الطباعة‬

‫من التكاليف”‪.‬‬

‫بطريقة فعالة واقتصادية أكثر”‪.‬‬

‫العراق‪ :‬وضع حجر أساس مشروع مطبعة النجف الكبرى الحديثة‬ ‫تبلغ تكلفة المشروع نحو ‪ 6‬مليون دوالر ويقع على بمساحة ‪ 1200‬متر مربع‬ ‫وض���ع محافظ النج���ف عدنان الزرفي حجر أس���اس‬

‫للمشروع العام المقبل”‪.‬‬

‫مش���روع “مبن���ى مطبعة النج���ف االش���رف الكبرى‬

‫وأضاف الزرفي‪“ :‬إن كلفة المش���روع تبلغ أكثر من ‪7‬‬

‫ومعرض الكتاب “ بالقرب من مطار النجف االشرف‬

‫مليار دينار عراقي‪ ،‬ومدة انجازه ‪ 210‬يوم‪ ،‬ونطمح من‬

‫الدول���ي جنوب���ي الع���راق‪ ،‬ج���اء ذلك ضمن مش���روع‬

‫المقاول أن يختصر المدة المحددة إلى أقل من هذه‬

‫النجف عاصمة الثقافة اإلسالمية للعام ‪ ،2012‬والتي‬

‫الفترة‪ ،‬حتى نس���تطيع أن نكون مستعدين لالحتفال‬

‫تتولى مسؤولية تنفيذ المشروع شركة األسامة وسمو‬

‫بالنجف عاصمة الثقافة اإلسالمية قبل المدة”‪.‬‬

‫النبالء‪ ،‬و بحضور عدد من أعضاء مجلس المحافظة‬

‫وح���ول مواصف���ات المطبع���ة ق���ال الزرف���ي‪“ :‬كل‬

‫محافظ النجف االش���رف األس���تاذ عدن���ان الزرفي‬

‫أن وضعن���ا لج���ان متخصصة من أس���اتذة الجامعات‬

‫تح���دث ضمن وضع حجر االس���اس قائال‪“ :‬اليوم‬

‫والفنيين المختصين من الدوائر المستفيدة من هذه‬

‫وضعن���ا حجر األس���اس لمش���روع مطبعة ومعرض‬

‫المش���اريع‪ ،‬والذين بدورهم وضع���وا لنا مجموعة من‬

‫الكت���اب النجف���ي‪ ،‬ويق���ع ضم���ن مش���اريع النجف‬

‫المواصف���ات الفني���ة ل���كل بناية من بنايات مش���اريع‬

‫عاصم���ة الثقاف���ة اإلس�ل�امية ‪ ،2012‬ويتأل���ف من‬

‫النجف عاصمة الثقافة اإلسالمية”‪.‬‬

‫قاعتي���ن كبيرتي���ن مس���احة كل منهم���ا ‪4000‬‬

‫م���ن جهته رحب رئيس اتح���اد األدباء والكتاب في‬

‫مت���ر مربع على ش���كل كتاب‪ ،‬وس���تكون مس���احة‬

‫النجف ف���ارس حرام بالخط���وة واعتبرها “مكس���با‬

‫للمطبع���ة المزم���ع إنش���اؤه ف���ي هذا الم���كان‪ ،‬كما‬

‫كبي���را للحرك���ة الثقافي���ة ف���ي النج���ف”‪ ،‬مبينا “أن‬

‫وس���تكون هن���اك قاع���ة لع���رض الكت���ب الخاصة‬

‫المحافظ���ة تش���هد حرك���ة تألي���ف واس���عة وكبيرة‪،‬‬

‫والثاني���ة تس���تخدم للع���روض األخ���رى الثقافية أو‬

‫حيث حفظت المئ���ات من الكتب على الرفوف في‬

‫غي���ر الثقافية‪ ،‬وستس���توعب ه���ذه المبان���ي تقريبا‬

‫فت���رات متباينة من العصر الحديث‪ ،‬وقد آن األوان‬

‫أغل���ب األنش���طة التي له���ا عالقة بالنش���ر وعرض‬

‫إلنش���اء مطبعة حديثة تتولى طباعة النتاج الضخم‬

‫الكت���اب‪ ،‬وتتيح للمش���اركين االط�ل�اع على أغلب‬

‫ونشره للعالم”‪.‬‬

‫العناوي���ن التي ستش���ارك ف���ي الفعالي���ات الثقافية‬

‫المدير المفوض المهندس لش���ركة األس���امة وس���مو‬

‫النب�ل�اء أس���امة س���عيد ح�ل�اوة ق���ال‪“ :‬إن المش���روع‬

‫عدنان الزرفي محافظ النجف لحظة وضع‬

‫يتضم���ن إنش���اء مطبع���ة النج���ف االش���رف الكبرى‬

‫حجر أساس مشروع مبنى مطبعة النجف‬

‫ومعرض الكتاب بمس���احة إجمالية تبلغ ‪ 29‬ألف متر‬ ‫مرب���ع‪ ،‬ويحت���وي على قاعت���ان كل واحدة بمس���احة‬ ‫‪ 4000‬مت���ر وتوج���د كذلك س���احات ع���رض لمعرض‬ ‫الكت���اب ويحتوي على س���احتين أخ���رى مفتوحتان‬ ‫وعل���ى حدائق وتكلفة المش���روع ‪7‬مليار وتس���عمائة‬ ‫مليون دينار ومدة انجازه ‪ 210‬يوم‪.‬‬

‫األشرف الحديثة ومعرض الكتاب‬

‫‪ME Printer October 2011‬‬

‫وجمع غفير من المواطنين‪.‬‬

‫مواصف���ات المطاب���ع الحديث���ة موج���ودة وذل���ك بع���د‬

‫‪54‬‬


‫األخبـــار‬

‫اإلمارات‪ :‬حمى التنافس في انتخابات المجلس الوطني يشعل سوق‬ ‫الطباعة واإلعالن‬ ‫الصحف والمطبوعات الورقية تستحوذ على نصيب األسد من اإلنفاق اإلعالني بقيمة إجمالية‬ ‫‪ 8.1‬مليون درهم‬ ‫شهدت الصحف‬ ‫والمطبوعات قفزة‬ ‫كبيرة في معدالت‬ ‫اإلنفاق اإلعالني‬ ‫خالل شهر سبتمبر‬ ‫بمعدل زيادة قدرها‬ ‫‪ 5‬إلى ‪% 10‬‬

‫ش���هدت المطابع ومكاتب الدعاي���ة واإلعالن في‬ ‫اإلمارات مؤخرا حالة من النش���اط في الفترة التي‬ ‫س���بقت انتخابات المجلس الوطن���ي التي أجريت‬ ‫في الرابع والعش���رين من شهر س���بتمبر الماضي‪،‬‬ ‫وم���ع انط�ل�اق الحم�ل�ات االنتخابي���ة‪ ،‬تصاعدت‬ ‫حم���ى التناف���س االنتخاب���ي بي���ن المرش���حين‪،‬‬ ‫وانتعش���ت حرك���ة العم���ل ف���ي مطاب���ع ومكات���ب‬ ‫الدعاي���ة واإلع�ل�ان بالدولة التي ش���هدت طلبات‬ ‫متزاي���دة م���ن قبل المرش���حين لطباع���ة اللوحات‬ ‫والنشرات اإلعالنية وتوزعيها على الناخبين‪.‬‬ ‫وتعد حمالت الدعاية النتخابات المجلس الوطني‬ ‫االتحادي موس���م نش���اط وفرصة ال تتكرر إال كل‬ ‫خمس سنوات ألصحاب المطابع ومكاتب الدعاية‬

‫‪ME Printer October 2011‬‬

‫واإلع�ل�ان والخطاطين ومكات���ب العالقات العامة‬

‫‪55‬‬

‫وأصح���اب المه���ن األخرى‪ ،‬حيث تنش���ط وتزدهر‬

‫اإلنفاق اإلعالني‪ ،‬حيث بلغ عدد حمالت اإلنفاق‬

‫والعالق���ات العام���ة‪ ،‬حيث حجزت أع���داد بالكامل‬

‫في هذه الفترة بسبب إقبال المرشحين على تنفيذ‬

‫اإلعالني للمرش���حين خالل أول أس���بوعين من‬

‫الستغاللها في اإلعالن عن برامج المرشحين‪.‬‬

‫دعايته���م االنتخابي���ة‪ ،‬وعلى الرغم من نش���اطهم‬

‫ش���هر س���بتمبر نح���و ‪ 392‬حملة إعالني���ة بقيمة‬

‫عل���ى النقي���ض ف���ي إم���ارة دب���ي‪ ،‬كان للصح���ف‬

‫المس���تمر عل���ى م���دار الع���ام‪ ،‬إال أن مجهوداته���م‬

‫إجمالي���ة تص���ل إل���ى ‪ 8.1‬ماليين دره���م بمعدل‬

‫المحلي���ة النصي���ب األكب���ر م���ن طباع���ة وتوزي���ع‬

‫ف���ي أوق���ات االنتخابات تكون مختلف���ة من حيث‬

‫زي���ادة قدره���ا ‪ 5‬إل���ى ‪ ،% 10‬فيم���ا بل���غ متوس���ط‬

‫البرام���ج االنتخابي���ة للمرش���حين عل���ى حس���اب‬

‫الك���م والكي���ف‪ ،‬وذلك لتلبية طلبيات المرش���حين‬

‫اإلنف���اق اإلعالن���ي ما بي���ن ‪ 350‬أل���ف درهم إلى‬

‫اللوحات اإلعالني���ة والملصقات والص���ور الدعاية‬

‫وتسليمها في الوقت المحدد‪ ،‬فيما اضطرت بعض‬

‫مليون درهم للمرش���ح الواحد‪ ،‬وأش���ار التقرير إلى‬

‫في الط���رق واألماكن العامة‪ ،‬فيما ارتفعت أس���عار‬

‫المطاب���ع إلى مواصل���ة العمل طيلة أي���ام العطالت‬

‫أن مع���دالت اإلنف���اق اإلعالن���ي عب���ر المحطات‬

‫اللوح���ات والالفتات اإلعالنية ف���ي اإلمارة والتي‬

‫واألجازات لطباعة وإنجاز طلبات المرشحين‪.‬‬

‫التلفزيونية انخفضت خالل الش���هر الجاري على‬

‫بلغ ثمن ‪ 10‬لوحات إعالنية لمدة ‪ 10‬أيام نحو ‪80‬‬

‫وتنوع���ت وس���ائل الدعاي���ة واإلع�ل�ان للحمالت‬

‫عكس الصحف والمطبوعات الورقية التي شهدت‬

‫إلى ‪ 90‬ألف درهم بحس���ب أحد المرشحين‪ ،‬وهو‬

‫االنتخابي���ة للمرش���حين ما بين طباع���ة اللوحات‬

‫قفزة كبيرة في معدالت اإلنفاق اإلعالني مقارنة‬

‫األمر ال���ذي أدى إلى صرف النظر عن اس���تخدام‬

‫اإلعالني���ة والالفت���ات وإعالن���ات ف���ي الصح���ف‬

‫بالفترة ذاتها‪ ،‬حي���ث أوضح التقرير أن ‪ 3‬محطات‬

‫اللوحات اإلعالنية كأداة دعائية من قبل ش���ريحة‬

‫المحلي���ة وتوزيع البوس���ترات والبرامج االنتخابية‬

‫محلية اس���تحوذت عل���ى ‪ 32‬حمل���ة إعالنية في‬

‫واس���عة م���ن المرش���حين‪ ،‬والتركيز عل���ى الدعاية‬

‫واإلع�ل�ان ف���ي اإلذاع���ات المحلي���ة واس���تخدام‬

‫ش���هر أغس���طس الماضي بتكلفة إجمالية وصلت‬

‫واإلع�ل�ان ف���ي الصحف واإلذاع���ات المحلية إلى‬

‫مواقع اإلنترن���ت والتواص���ل االجتماعي من قبل‬

‫إلى ‪ 930‬ألف درهم‪.‬‬

‫جان���ب م���ا يتيحه اإلنترن���ت من خي���ارات تواصل‬

‫المرش���حين‪ ،‬فيما كان لطباعة اللوحات اإلعالنية‬

‫وأظه���ر التقري���ر نم���و اإلنف���اق عل���ى اإلعالن���ات‬

‫مجانية مع الناخبين‪.‬‬

‫والالفت���ات كبي���رة الحجم على الط���رق النصيب‬

‫الخارجي���ة حيث بل���غ مجموع الحم�ل�ات المعلنة‬

‫في إمارة الش���ارقة لم يختل���ف الوضع كثيرا‪ ،‬حيث‬

‫األكب���ر م���ن عملي���ات الطباع���ة‪ ،‬حي���ث اكتس���ت‬

‫لغاي���ة اآلن م���ا ال يقل ع���ن ‪ 659‬إعالن���ا خارجيا‬

‫أسند بعض المرش���حين مهمة الدعاية لبرامجهم‬

‫اللوح���ات اإلعالنية على جوانب الطرق واألماكن‬

‫وحص���دت كل م���ن أبوظبي ودبي عل���ى أكثر من‬

‫االنتخابية إلى شركات خاصة في العالقات العامة‬

‫المخصص���ة للدعاي���ة االنتخابي���ة بص���ور وبرامج‬

‫‪ %60‬حج���م اإلعالن���ات الخارجية‪ ،‬ويعتبر س���وق‬

‫والدعاية‪ ،‬والت���ي تتولى تجهيز اللوحات اإلعالنية‬

‫المرشحين‪ ،‬وبحسب أحد المرشحين‪ ،‬فإنه لوحظ‬

‫اإلعالن���ات الخارجية من األس���واق الواعدة والتي‬

‫وطباع���ة وتوزي���ع النش���رات الدعائي���ة‪ ،‬وتنس���يق‬

‫ارتف���اع في قيمة المطبوعات بم���ا يزيد ‪ %25‬من‬

‫تحقق م���ردودا إيجابيا على الم���دى الطويل‪ ،‬كما‬

‫المؤتم���رات اإلعالني���ة‪ ،‬والتواص���ل عبر ش���بكات‬

‫قبل المطابع عما كانت عليه في األوقات السابقة‬

‫ساهمت الحمالت االنتخابية بشكل عام في رفع‬

‫التواص���ل االجتماعي مثل الفي���س بوك والتويتر‪،‬‬

‫نتيج���ة للطل���ب المتزاي���د ليه���ا واإلقب���ال الكبير‬

‫معدالت اإلنفاق على اإلعالنات الخارجية‪.‬‬

‫وكذل���ك إرس���ال رس���ائل نصية من خ�ل�ال خدمة‬

‫م���ن قب���ل المرش���حين عل���ى طباع���ة حمالتهم‬

‫ف���ي إم���ارة رأس الخيم���ة س���جلت أس���عار طباعة‬

‫البالك بيري‪.‬‬

‫االنتخابية‪ ،‬كما ش���هدت أس���عار إعالن���ات الطرق‬

‫لوح���ات اإلعالن���ات عل���ى الط���رق ارتفاع���ا غي���ر‬

‫يش���ار إل���ى أن التعليمات التنفيذي���ة للجنة الوطنية‬

‫ارتفاعا في األس���عار بسبب فرض البلديات رسوما‬

‫مس���بوق في أس���عارها‪ ،‬حيث يعتبرها المرشحون‬

‫المنظم���ة النتخابات المجلس الوطني تنص على‬

‫عالية على مواقع اإلعالنات في الطرقات‪ ،‬ما أدى‬

‫أفضل وس���يلة للدعاية وأرخصها مقارنة بالوسائل‬

‫أن���ه ال يج���وز أن يتع���دى اإلنفاق عل���ى الحمالت‬

‫إلى ارتفاع قيمة اإلعالن‪.‬‬

‫األخ���رى والتي تتلخ���ص في إعالن���ات الصحف‬

‫الدعائي���ة والترويجي���ة مبل���غ مليون���ي دره���م‪ ،‬كما‬

‫وذكرت شركة أبسوس لألبحاث بحسب تقريرها‬

‫المطبوع���ة واإلذاع���ة والتلفزي���ون‪ ،‬كم���ا ش���هدت‬

‫تل���زم التعليمات التنفيذية المرش���ح باإلفصاح عن‬

‫أن اإلعالن���ات عب���ر الصح���ف والمطبوعات كان‬

‫طباع���ة المج�ل�ات اإلعالنية هي األخ���رى إقباال‬

‫مصادر تمويل حملته الدعائية وتس���ليم لجنة إدارة‬

‫له���ا حصة األس���د بنس���بة تص���ل إل���ى ‪ %85‬من‬

‫من قبل المرش���حين ومكات���ب الدعاية واإلعالن‬

‫االنتخابات خطة تلم الحملة وموازنتها العتمادها‪.‬‬


‫السعودية‪ :‬مدارس المملكة تزيد من فاعلية اإلنتاج بفضل تكنولوجيا كانون‬ ‫حلول كانون ساهمت في زيادة إنتاجية طباعة األوراق المدرسية كاالمتحانات والدرجات الدراسية‬ ‫تعاق���دت م���دارس المملكة‪ ،‬وهي مدرس���ة خاصة‬ ‫رائ���دة في الرياض على تركي���ب حلول تكنولوجيا‬ ‫كان���ون ‪ imageRUNNER‬وبرامجه���ا من أجل‬ ‫إدارة مهام الطباعة في المدرس���ة‪ ،‬والتي س���اهمت‬ ‫ف���ي زيادة ملحوظة في اإلنتاجية لديها في طباعة‬ ‫آالف األوراق المدرس���ية كاالمتحانات الدراسية‪،‬‬ ‫وأوراق الدرج���ات وغيره���ا على أس���اس ش���هري‬

‫من اليمين إلى اليسار‪:‬‬

‫وفصلي‪.‬‬

‫عبداهلل العويس‬

‫وق���ال ناوش���ي يام���ادا‪ ،‬نائ���ب المدي���ر اإلداري في‬

‫مدير المشتريات ‪ -‬مدارس المملكة‬

‫كانون الش���رق األوس���ط‪“ :‬تبحث المؤسسات في‬

‫شريف فهيم‬

‫المنطق���ة عن ط���رق لتوفير المال ب���دون أن يؤثر‬ ‫ذل���ك في نوعي���ة الخدم���ات ومتطلباته���ا الزمنية‪،‬‬ ‫ومدارس المملكة خير مثال على مدرس���ة غيرت‬ ‫اس���تراتيجية مقتنياته���ا المعلوماتي���ة لتحس���ين‬ ‫الفعالي���ة وتخفي���ض التكالي���ف‪ ،‬تؤم���ن منتج���ات‬ ‫كان���ون وحلولها وخدماتها المحترف���ة نتائج توفير‬ ‫جلي���ة‪ ،‬ولق���د س���اعدنا المدرس���ة عل���ى تحس���ين‬ ‫إنتاجيتها وعلى التوفير في التكاليف”‪.‬‬ ‫بع���د تحلي���ل معم���ق ألنظم���ة الطباع���ة وس���ير‬ ‫العم���ل ف���ي المدرس���ة‪ ،‬قدم���ت ش���ركة العج���و‪،‬‬ ‫وه���ي م���وزع منتج���ات كانون الش���رق األوس���ط‬ ‫ف���ي المملك���ة‪ ،‬توصي���ات بتركي���ب ‪ 16‬وح���دة‬ ‫‪ ،imageRUNNER 6570‬وهي طابعة أحادية‬ ‫الل���ون تعطي نوعية ونصوص م���ن الطراز األعلى‬ ‫وتتمي���ز بإنتاجية ومرونة كبيرتي���ن‪ ،‬باإلضافة إلى‬ ‫طابع���ة ‪ ،imageRUNNER 2525‬ووحدت���ي‬ ‫‪ imageRUNNER 7105‬م���ع مكدس���ة‪،‬‬

‫مدير مبيعات المنطقة ‪ -‬كانون‬

‫عم���اد‬

‫‪6570‬‬

‫‪imageRUNNER‬‬

‫ووحدتَي‪.imageRUNNER 5051‬‬

‫ه���ي‬

‫وقال الس���يد حازم س‪ .‬كمال‪ ،‬مدير المعلوماتية في‬

‫و‪ .imageRUNNER 5051‬وبتركي���ب ه���ذه‬

‫مدارس المملك���ة‪“ :‬لقد وفرت لنا حلول تكنولوجيا‬

‫التكنولوجي���ا‪ ،‬حظيت م���دارس المملك���ة بقدرات‬

‫كان���ون ‪ imageRUNNER‬وبرامجه���ا األدوات‬

‫طباع���ة متط���ورة ب���دون الحاجة إلى إنف���اق أموال‬

‫الالزم���ة لزي���ادة الفعالية واإلنتاجية في س���ير العمل‬

‫باهظ���ة‪ ،‬فنال���ت بذل���ك كلف���ة الملكي���ة اإلجمالية‬

‫وأصبحن���ا قادري���ن اآلن على ع���دم تخطي المهل‪،‬‬

‫الفضلى”‪.‬‬

‫وأضفنا مزايا أمنية محسنة للطباعة داخل المدرسة”‪.‬‬

‫وتتمي���ز ‪ imageRUNNER 6570‬بخي���ارات‬

‫وم���ن جانب���ه‪ ،‬ق���ال هندري���ك فيربروغ���ي‪ ،‬مدي���ر‬

‫طباع���ة آمن���ة‪ ،‬مث���ل تش���فير الق���رص الصل���ب‬

‫التس���ويق‪ ،‬كان���ون الش���رق األوس���ط‪“ :‬م���ا زال���ت‬

‫أو حذف���ه تبع���ا لج���دول زمني مح���دد للحد من‬

‫الطابعات متع���ددة الوظائف أحادية اللون تس���يطر‬

‫مخاط���ر ول���وج غير مرخ���ص لمعلومات س���رية‪،‬‬

‫على السوق؛ ومع أن هذه الفئة من الطباعة تشهد‬

‫ع�ل�اوة على مي���زة إدارة الهوي���ات‪ ،‬حيث يحظى‬

‫تطورا مس���تمرا فه���ي تبقى من أه���م المتطلبات‬

‫موظفو المدرسة بكلمة س���ر الستعمال الطابعة‪،‬‬

‫ف���ي المؤسس���ات الي���وم‪ ،‬بالتالي‪ ،‬تخض���ع طابعاتنا‬

‫وتح���رص أيض���ا وظيفت���ا ‪Secure Print‬‬

‫لتعدي�ل�ات دائم���ة لتس���هيل االس���تخدام وزي���ادة‬

‫و‪ Mailbox‬عل���ى أن المص���در ال���ذي أرس���ل‬

‫األمن من أجل تأمين أفضل الحلول”‪.‬‬

‫المس���تندات للطباعة هو الوحيد الذي يس���تطيع‬

‫وأضاف فيربروغي قائال‪“ :‬إن اإلنتاجية المحسنة‬

‫اس���تالم المطبوعات اآلمنة‪.‬‬

‫ألمانيا‪ :‬وفد سعودي يحضر مؤتمر قمة مان روالند‬ ‫الحدث عرض أحدث التوجهات والحلول التقنية في مجال صناعة الطباعة‬ ‫قمة ش���ركة مان روالن���د للطباع���ة‪ ،‬والتي نوقش‬ ‫فيه���ا العدي���د م���ن المواضي���ع المتعلق���ة بمعدات‬

‫س���وق الطباعة ف���ي المملك���ة العربية الس���عودية‪،‬‬

‫الطباع���ة‪ ،‬والتقني���ات والتطبيق���ات الحديثة‪ ،‬وعبر‬

‫وتش���كل الوف���د الس���عودي م���ن ممثل���ي المطابع‬

‫زوار الح���دث عن اهتمامه���م بالمنتجات الجديدة‬

‫الحكومي���ة ومطابع القطاع الخ���اص بما في ذلك‬

‫التي عرضتها الش���ركة من مث���ل ‪Roland 700‬‬

‫مطاب���ع التعبئ���ة والتغلي���ف‪ ،‬م���ن مث���ل مصنع نور‬

‫‪ DirectDrive‬التي يبلغ س���رعة إنتاجها نحو ‪18‬‬

‫للكرتون والتغليف‪ ،‬ومصنع الكفاح لعلب الكرتون‪،‬‬

‫ألف فرخ في الساعة‪.‬‬

‫ومطبعة رغدان‪ ،‬ومصانع الفيحاء لمنتجات الورق‪،‬‬

‫كم���ا ش���هدت القم���ة اس���تعراض العدي���د م���ن‬

‫مطبع���ة الرون���ق‪ ،‬ومطبعة هاجن‪ ،‬ش���ركة الطباعة‬

‫المواضي���ع الت���ي ناقش���ت أح���دث التوجه���ات في‬

‫الدولي���ة‪ ،‬ومطبع���ة الماس‪ ،‬ومطبع���ة جامعة اإلمام‬

‫صناع���ة الطباع���ة‪ ،‬بما في ذل���ك التقنيات الحديثة‬

‫محم���د ب���ن س���عود‪ ،‬ومطبعة الق���وات المس���لحة‪،‬‬

‫ف���ي الطباعة‪ ،‬واألنظم���ة والحلول الت���ي تطرحها‬

‫ومطبع���ة الخدم���ات الطبي���ة للق���وات المس���لحة‪،‬‬

‫الش���ركة لعمالئها‪ ،‬كما ش���هد الح���دث بيع العديد‬

‫ومطبعة الجامعة اإلسالمية‪ ،‬ومطبعة كلية الملك‬

‫م���ن ماكين���ات الطباع���ة‪ ،‬من مثل ماكين���ة طباعة‬

‫فهد‪ ..‬إلخ‪.‬‬

‫من ط���راز ‪ Roland 700 Hi-Print‬ذات األربع‬

‫الحاضري���ن عب���روا ع���ن امتنانهم للمش���اركة في‬

‫المتاح���ة‪ ،‬ع�ل�اوة عل���ى ع���رض أح���دث التقنيات‬

‫أل���وان والتي بيعت للصين‪ ،‬كذلك ت���م بيع ماكينة‬

‫ه���ذا الح���دث‪ ،‬حيث قال مالك مطبع���ة رغدان أن‬

‫المستخدمة في عمليات اإلنتاج في شتى مراحل‬

‫طباع���ة م���ن ط���راز ‪ Roland 200‬ذات الخمس‬

‫المؤتم���ر تضمن العديد م���ن المميزات والخيارات‬

‫الطباعة لماكينات الطباعة من مان روالند‬

‫صورة تذكارية للوفد السعودي‬ ‫المشارك ضمن فعاليات‬ ‫مؤتمر قمة مان روالند‬

‫‪ME Printer June 2009‬‬

‫عق���د مؤخرا في مدين���ة أوفنب���اخ األلمانية مؤتمر‬

‫ألوان إليطاليا‪.‬‬ ‫وش���ارك نح���و ‪ 18‬زائر في المؤتم���ر ممثلين عن‬

‫‪56‬‬


‫األخبـــار‬

‫اإلمارات‪ :‬زيروكس تطرح أحدث حلول التغليف الرقمي‬ ‫األنظمة الجديدة متوافقة مع إرشادات إدارة األغذية واألدوية األمريكية‬ ‫علب وصناديق كرتونية في وقت س���ريع وبطريقة‬

‫وينبغي أن يفتح الس���وق أم���ام الطابعات مع إنتاج‬

‫فعال���ة من حيث التكلفة مع التعجيل بطرحها في‬

‫كمي���ات محدودة من المغلف���ات ذات المواصفات‬

‫األسواق‪ ،‬بما يحسن من جهود التعريف بالماركة‬

‫الخاص���ة”‪ ،‬وأش���ار بينفين���و إلى أن ج���ودة الطباعة‬

‫وزيادة مبيعاتها‪.‬‬

‫وث���راء األل���وان ف���ي طابع���ات ‪ iGen4‬س���يتيح‬

‫وتتي���ح طابع���ات ح���ل التغلي���ف الرقم���ي م���ن‬

‫للمصنعي���ن إضاف���ة خيارات خاصة عل���ى مغلفات‬

‫“زيروك���س” إمكاني���ة تقدي���م حل���ول تغلي���ف في‬

‫منتجاتهم‪.‬‬

‫وق���ت قصي���ر للبائعي���ن بم���ا يحق���ق متطلب���ات‬

‫وتتمي���ز طابع���ات ‪ iGen4‬بالتخزي���ن الس���ريع‬

‫التروي���ج الت���ي تتراوح بي���ن عملي���ات الطرح في‬

‫وإع���ادة طباع���ة آالف عل���ب الكرت���ون القابل���ة‬

‫جمي���ع أنح���اء الدول���ة والعالم���ات اإلقليمية إلى‬

‫للط���ي م���ع التبديل بي���ن المهام وتوفي���ر عناصر‬

‫العناص���ر الخاص���ة والمنتج���ات التجريبية‪ ،‬والتي‬

‫المرون���ة والس���رعة ال��طلوب���ة ف���ي األس���واق‬

‫تتضم���ن علب فاخ���رة ألن���واع المعكرونة محلية‬

‫المحلي���ة المتغي���رة‪ ،‬من مثل الق���درة على تقليل‬

‫الصن���ع والت���ي تب���اع ف���ي األس���واق اإلقليمي���ة‪،‬‬

‫التكالي���ف المرتبط���ة بالتخزي���ن والتخل���ص من‬

‫وأوعية لعش���اق الحفالت والفعاليات االجتماعية‬

‫عل���ب الكرت���ون القديم���ة بم���ا يس���مح لمالك���ي‬

‫مث���ل حفالت الزفاف أو المناس���بات االجتماعية‪،‬‬

‫الماركات بتوجيه مخصصات التس���ويق ألنشطة‬

‫أعلنت ش���ركة زيروك���س‪ ،‬المتخصصة في مجال‬

‫وأغلف���ة مزي���ج الب���ن وأن���واع الش���اي المصنوعة‬

‫أنظم���ة الطباع���ة الرقمي���ة ع���ن طرحه���ا ألحدث‬

‫محلي���ًاوالموزع���ةإقليمي���ًا‪.‬‬

‫أكث���ر أهمية وقيمة‪ ،‬وإتاح���ة الفرصة إلنتاج حملة‬ ‫ً‬ ‫مطبوعات كاملة ب���دءًا من ابتكار المغلف‬ ‫وصوال‬

‫حل���ول التغلي���ف الرقم���ي وهي عائل���ة ‪ iGen‬من‬

‫وف���ي ه���ذا الس���ياق‪ ،‬ق���ال جوي���ل بينفين���و مدي���ر‬

‫إل���ى مس���تلزمات التس���ويق‪ ،‬مثل الفت���ات نقاط‬

‫ماكينات الطباعة الرقمي���ة واألحبار والتي تتوافق‬

‫األبحاث لدى ش���ركة برودكشن برينت‪ ،‬آي دي‬

‫البي���ع‪ ،‬والق���درة عل���ى دع���م حم�ل�ات التس���ويق‬

‫مع إرش���ادات وكالة األغذية واألدوي���ة األمريكية‬

‫س���ي‪“ :‬تعتبر المطابقة مع إرشادات إدارة األغذية‬

‫المركزة موس���ميًا واالستجابة بش���كل سريع في‬

‫لألطعمة الجافة‪ ،‬وتوفر هذه الحلول إمكانية إنتاج‬

‫واألدوي���ة األمريكي���ة تحس���نا كبي���را لزيروك���س‪،‬‬

‫األس���واقالتنافس���ية‪.‬‬

‫الشرق األوسط‪ :‬إكسبو كونسلتس تبرم اتفاقية مع هيئة صينية‬ ‫الش���ركة ته���دف هذا العام إلى تعزي���ز التواصل مع الش���ركات الصينية وتش���جيعها على زيارة‬

‫‪ME Printer October 2011‬‬

‫معرض العام القادم‬

‫‪57‬‬

‫أعلنت “إنترناش���يونال إكسبو كونسلتس” (‪،)IEC‬‬

‫توظف ‪ 378.31‬مليون ش���خص‪.‬‬

‫المصورة‪ ،‬والطباعة الرقمية‪.‬‬

‫التابع���ة لمجموع���ة “فل���ك القابض���ة” الت���ي تزاول‬

‫وفي إطار تعليقه على توقيع هذه االتفاقية المهمة‪،‬‬

‫وأضاف فلكناز‪“ :‬كانت نوعية زوار الدورة الماضية‬

‫أعم���ال في قطاع���ات متنوعة‪ ،‬أنه���ا وقعت اتفاقية‬

‫ق���ال عب���د الرحمن فلكن���از‪ ،‬رئيس إنترناش���يونال‬

‫للمع���رض م���ن أفض���ل النوعيات التي ش���هدناها‪،‬‬

‫م���ع “االتحاد الصين���ي لموردي مع���دات اللوحات‬

‫إكسبو كونس���لتس‪“ :‬بعد أن حققنا نتائج قوية في‬

‫ونتوق���ع أن تس���تقطب دورة ‪ 2012‬زوارًا م���ن‬

‫اإلعالني���ة” (‪ )SASDA‬ف���ي ش���نغهاي‪ ،‬وتن���ص‬

‫دول مجلس التعاون وش���رق أفريقيا وش���به القارة‬

‫الش���ريحة ذاتها؛ إذ يعد “معرض الش���رق األوسط‬

‫االتفاقي���ة على أن يقوم االتحاد بالترويج لمعرض‬

‫الهندية وأوروبا وآسيا وغيرها من األماكن‪ ،‬نهدف‬

‫للوحات والتصميمات اإلعالنية” الوحيد من نوعه‬

‫الشرق األوس���ط للوحات والتصميمات اإلعالنية‬

‫هذا العام إلى تعزيز التواصل مع الشركات الصينية‬

‫الق���ادر عل���ى اس���تقطاب زوار من هذا المس���توى‬

‫“إس جي آي” الذي تقيمه “إنترناش���يونال إكسبو‬

‫وتش���جيعها على زيارة معرضنا الذي سنقيمه في‬

‫الرفي���ع‪ ،‬وبناء على ذلك‪ ،‬نتوقع أن يزداد عدد زواره‬

‫كونس���لتس” لدى الش���ركات األعضاء فيه‪ ،‬والتي‬

‫دبي مطلع العام القادم‪ ،‬ومن هنا‪ ،‬سيتيح لنا توقيع‬

‫والمشاركين فيه بشكل مطرد عامًا تلو اآلخر”‪.‬‬

‫يفوق عددها ‪ 100‬من الش���ركات الرائدة في قطاع‬

‫ه���ذه االتفاقي���ة م���ع ‘االتح���اد الصين���ي لموردي‬

‫يش���ار إل���ى أن معرض الش���رق األوس���ط للوحات‬

‫اللوحات اإلعالنية والرسوم الجرافيكية الصيني‪،‬‬

‫مع���دات اللوح���ات اإلعالني���ة’ تقوي���ة روابطنا مع‬

‫والتصميم���ات اإلعالني���ة‪ ،‬ال���ذي انطل���ق قب���ل‬

‫ويقدم “االتحاد الصيني لموردي معدات اللوحات‬

‫الجمهور الذي نس���تهدفه في الصين‪ ،‬ودعوته إلى‬

‫‪ 14‬عام���ا‪ ،‬يمث���ل منت���دى للح���وار حول الش���ؤون‬

‫اإلعالني���ة” الدع���م ألعضائ���ه في قط���اع الطباعة‬

‫استكشاف أسواق الشرق األوسط”‪.‬‬

‫المتعلق���ة بالقطاع‪ ،‬وقد أثمر عن مبيعات بمليارات‬

‫الرقمي���ة الصين���ي عب���ر تزويده���م بالمعلوم���ات‪،‬‬

‫وقد ش���اركت أكثر من ‪ 296‬جهة عارضة من ‪23‬‬

‫الدوالرات للجهات المش���اركة في���ه‪ ،‬والتي تعمل‬

‫واالستشارات‪ ،‬والتدريب‪ ،‬والتقييم والمساعدة بما‬

‫دول���ة ف���ي دورة ع���ام ‪ 2011‬من “معرض الش���رق‬

‫في مج���ال الطباعة الرقمي���ة واللوحات اإلعالنية‬

‫يتيح لهم توسيع حضورهم في األسواق العالمية‪.‬‬

‫األوس���ط للوحات والتصميم���ات اإلعالنية”‪ ،‬ومن‬

‫واإلعالن���ات في األماكن العام���ة‪ ،‬ويتيح المعرض‬

‫وق���د س���جلت الصي���ن أعل���ى مع���دالت النم���و‬

‫المتوقع لهذا الرق���م أن يكبر في دورة العام القادم‬

‫لزواره والمشاركين فيه إمكانية التفاعل والتواصل‬

‫العالمي���ة ف���ي قط���اع الوس���ائط المطبوعة‪ ،‬وهي‬

‫التي س���تقام في الفترة الممت���دة بين ‪ 31‬يناير و‪2‬‬

‫مع صانع���ي اللوح���ات اإلعالني���ة‪ ،‬والمهندس���ين‬

‫تعتب���ر اآلن من أكبر األس���واق في هذا المجال‪،‬‬

‫فبراي���ر ‪ 2012‬في “مركز دب���ي التجاري العالمي”‪،‬‬

‫المعماريي���ن‪ ،‬وال���وكاالت اإلعالمي���ة‪ ،‬ومط���وري‬

‫وأش���ارت إدارة الدولة الصينية للصحافة والنش���ر‬

‫ويعد المعرض من أه���م الفعاليات اإلقليمية التي‬

‫العق���ارات‪ ،‬ومستش���اري العالم���ات التجاري���ة‬

‫إل���ى أنه م���ع نهاي���ة ‪ 2009‬بل���غ عدد الش���ركات‬

‫يترقبه���ا ال���زوار والعارض���ون في قط���اع اللوحات‬

‫وغيرهم‪ ،‬وذلك باإلضافة إلى اشتماله على ندوات‬

‫التي تعمل ف���ي مجال الطباعة ‪ ،101566‬وهي‬

‫اإلعالني���ة‪ ،‬وإعالن���ات الط���رق‪ ،‬واإلعالن���ات‬

‫وورش عمل يجريها خبراء القطاع‪.‬‬


‫الشرق األوسط‪ :‬إتش بي تزيح الستار عن طابعة ثالثية األبعاد‬ ‫الطابعة الجديدة تالئم العاملين في مجال التصميم والجرافيك‬ ‫عقدت إتش بي مؤتمرها السنوي للتصوير والطباعة‬

‫االبت���كار ضارب في عمق التاريخ وس���نواصل تعزيز‬

‫ج���ودة رائع���ة‪ ،‬وم���ع ه���ذه التقني���ة يمكن للش���ركات‬

‫كش���فت في���ه النقاب عن عدة مبتكرات ومش���اركات‬

‫هذا اإلرث وأن نطوره من أجل النمو في المس���تقبل‪،‬‬

‫الصغي���رة والمتوس���طة أن تحصل على ص���ور عالية‬

‫وتطبيق���ات وحل���ول برمجي���ة جدي���دة ل���كل أن���واع‬

‫بينما أن الطباعة بمفهومها التقليدي ستظل جزءا ال‬

‫الج���ودة بس���رعة لالس���تخدام الف���وري ف���ي الم���واد‬

‫المس���تخدمين‪ ،‬ب���دءا باألف���راد والش���ركات الصغيرة‬

‫يتجزأ من ما نقدمه للعالم‪ ،‬إال أننا نقدم للمستهلكين‬

‫المطبوعة أو على الوب‪.‬‬

‫والمتوس���طة وص���وال إل���ى المؤسس���ات الكب���رى‬

‫مبتكرات رائدة تتخطى حاجز األوراق”‪.‬‬

‫وتجع���ل إتش بي أيضا م���ن تقنياتها المضمونة على‬

‫والعمالء مصممي الجرافيك‪ ،‬وأعلنت إتش بي أيضا‬

‫وتعتبر طابعة إتش بي توب ش���وت ليزر جيت برو إم‬

‫مستوى الشركات الكبيرة متاحة للشركات المتوسطة‬

‫أن اس���تخدام عمالئه���ا لتقني���ات الطباع���ة المتصلة‬

‫‪ 275‬رفيقة عمل ذات ثمن معقول من أجل المس���ح‬

‫والصغيرة‪ ،‬حيث أن إتش بي بعد اس���تحواذها األخير‬

‫بالسحابة الحوس���بية والمتصلة باإلنترنت وصل إلى‬

‫الضوئي لألشياء ثالثية األبعاد وكذلك الوثائق‪ ،‬والتي‬

‫عل���ى برينتيليجن���ت‪ ،‬إح���دى الش���ركات الرائ���دة في‬

‫مرحلة الشيوع حيث تم بيع أكثر من ‪ 10‬مليون طابعة‬

‫تعد مثالية للش���ركات الصغي���رة أو األعمال التي تدار‬

‫خدمات الطباعة الخاضعة لإلدارة‪ ،‬س���تطرح خدمات‬

‫حتى تاريخه‪.‬‬

‫من المنزل‪ ،‬وتأت���ي هذه الطابعة مجهزة بتقنية إتش‬

‫الطباعة الخاضعة لإلدارة والتي يقدمها ش���ركاء إتش‬

‫تعليق���ا عل���ى ذل���ك ص���رح الس���يد أمي���ن مرتضاوي‪،‬‬

‫بي توب ش���وت س���كانينغ‪ ،‬وهي تقني���ة ثورية تلتقط‬

‫ب���ي وه���ي أول عروض خدم���ات الطباع���ة الخاضعة‬

‫المدير العام لمجموعة التصوير و الطباعة لدى إتش‬

‫س���تة صور منفصل���ة لوثيقة أو ش���يء ثالث���ي األبعاد‬

‫ل�ل�إدارة عن طريق قنوات البي���ع والتي تخطط إتش‬

‫بي الش���رق األوس���ط قائ�ل�ا‪“ :‬إن تاري���خ إتش بي مع‬

‫وتجمعه���ا ف���ي صورة واح���دة نهائية متماس���كة ذات‬

‫بي لتدشينها خالل العام القادم‪.‬‬

‫األردن‪ :‬مذكرة تفاهم لتأهيل وتشغيل األكاديمية األردنية للطباعة والتغليف‬ ‫األكاديمية ستعمل على رفع كفاءة ومهارة العاملين وتنظيم العمل المهني في قطاع المطابع‬ ‫وقع���ت األكاديمي���ة األردني���ة للطباع���ة والتغلي���ف‬ ‫وصن���دوق التش���غيل والتدري���ب والتعلي���م المهن���ي‬ ‫والتقن���ي مذك���رة تفاه���م إلع���ادة تأهي���ل وتش���غيل‬ ‫األكاديمي���ة‪ ،‬وبموج���ب مذك���رة التفاهم الت���ي وقعها‬ ‫رئي���س مجل���س إدارة األكاديمية عدن���ان أبو الراغب‬ ‫ومدير الصن���دوق قيس القطامين‪ ،‬تق���دم األكاديمية‬ ‫البرام���ج التدريبي���ة وعق���د ال���دورات والمؤتم���رات‬ ‫وورش العم���ل بمختلف المس���تويات والتخصصات‬

‫عدنان أبو الراغب رئيس مجلس األكاديمية‬

‫المهنية واألكاديمية المختص���ة بالتصميم والطباعة‬

‫األردنية للطباعة والتغليف وقيس القطامين‬

‫والتغلي���ف‪ .‬وتن���ص مذك���رة التفاه���م عل���ى أن تقوم‬

‫مدير صندوق التشغيل والتدريب والتعليم‬ ‫المهني والتقني لحظة توقيع مذكرة التفاهم‬

‫األكاديمي���ة بتزويد المتدربين بالمع���ارف والمهارات‬

‫بحضور وزير العمل األردني الدكتور محمود‬

‫واالتجاه���ات الخاصة بالطباع���ة والتغليف‪ ،‬باإلضافة‬

‫الكفاوين ورئيس غرفة صناعة األردن العين‬

‫إلى إجراء األبحاث والدراس���ات وتقديم االستشارات‬

‫حاتم الحلواني‬

‫الصناعي���ة واإلداري���ة ف���ي ه���ذا القط���اع‪ ،‬كم���ا تق���وم‬ ‫األكاديمية بتقديم البرامج المعتمدة المتخصصة في‬ ‫تطبيق���ات الطباع���ة‪ ،‬وفقا للمعايي���ر المحلية والدولية‬

‫العامل���ة والمدربة في مج���ال الطباعة والتغليف ورفع‬

‫الحقيقية بي���ن القطاعين الع���ام والخاص في مجال‬

‫وض���رورة الحص���ول على االعتم���اد ال�ل�ازم للبرامج‬

‫كف���اءة العاملي���ن ونق���ل التكنولوجيا وتنظي���م العمل‬

‫المهن المطبعية‪ ،‬ألهمية هذه الصناعة وحاجة سوق‬

‫التدريبي���ة والتعليمي���ة الت���ي تنفذه���ا األكاديمية من‬

‫المهني في قطاع المطابع‪.‬‬

‫العم���ل المحلية للكوادر المؤهل���ة لمواكبة متطلبات‬

‫الهيئات والمنظمات والشركات الدولية‪.‬‬

‫وق���ال أبو الراغ���ب خالل حفل التوقي���ع الذي حضرة‬

‫صناعة الطباعة والتغليف العالمية‪.‬‬

‫وس���تعمل األكاديمي���ة حس���ب مذك���رة التفاه���م‬

‫وزي���ر العمل الدكتور محمود الكفاوين ورئيس غرفة‬

‫ب���دوره أك���د القطامي���ن أن األكاديمي���ة تعتبر مثاال‬

‫عل���ى تنظي���م حمالت توعي���ة إعالمية الس���تقطاب‬

‫صناعة األردن العين حات���م الحلواني‪ ،‬أن توقيع هذه‬

‫حقيقي���ا عل���ى الش���راكة بي���ن القطاعي���ن الع���ام‬

‫الباحثي���ن عن عم���ل والراغبي���ن بالتدريب في قطاع‬

‫المذكرة س���تكون انطالقة فعلي���ة لألكاديمية مطلع‬

‫والخ���اص‪ ،‬وستس���هم ف���ي رف���د الس���وق المحلي���ة‬

‫الطباع���ة والتغليف‪ ،‬وتجهيز وتأهي���ل معهد التدريب‬

‫الع���ام المقب���ل‪ ،‬والت���ي ستس���هم ف���ي توفي���ر العمالة‬

‫بعمال���ة مدرب���ة ومؤهلة وس���د حاج���ة المصانع من‬

‫المتخص���ص للصناعات الكيماوي���ة التابع للصندوق‬

‫المحلي���ة المدرب���ة والمؤهل���ة ف���ي قط���اع الطباع���ة‬

‫ه���ذه المهن‪ ،‬واالرتقاء بمس���تواها لتعزيز تنافس���ية‬

‫ليكون مقرا لألكاديمية‪.‬‬

‫والتغلي���ف‪ ،‬لتحل محل العمالة الوافدة‪ ،‬وأكد أن إقامة‬

‫الصناعة الوطنية‪.‬‬

‫وتعد األكاديمية مش���روع مشترك ينفذ بالتعاون بين‬

‫األكاديمي���ة يعتب���ر إضافة نوعي���ة للقط���اع الصناعي‬

‫يش���ار إلى أن قطاع الطباع���ة والتغليف األردني يوفر‬

‫مؤسس���ة التدري���ب المهن���ي وغرفة صناع���ة األردن‬

‫الوطن���ي كونه���ا س���تعمل عل���ى رف���ع كف���اءة ومهارة‬

‫حوالي ‪ 15‬ألف فرصة عمل من خالل خمسة آالف‬

‫ونقابة أصح���اب المطابع‪ ،‬وتتلقى الدعم من صندوق‬

‫العاملي���ن في قط���اع الطباعة والتغليف‪ ،‬واس���تقطاب‬

‫منشأة مختلفة‪ ،‬وبرؤوس أموال تزيد على ‪ 100‬مليون‬

‫التشغيل والتدريب والتعليم المهني والتقني‪ ،‬وتهدف‬

‫الشباب للعمل فيه بهدف اإلحالل التدريجي مكان‬

‫دين���ار “‪ 140‬ملي���ون دوالر”‪ ،‬فيم���ا تقت���رب صادراته‬

‫األكاديمي���ة الت���ي أصبح���ت بدي�ل�ا لمدرس���ة عمان‬

‫العمالة الوافدة‪.‬‬

‫السنوية من ‪ 300‬مليون دينار “‪ 423‬مليون دوالر”‪.‬‬

‫‪ME Printer October 2011‬‬

‫للمه���ن المطبعي���ة‪ ،‬إلى رفد الس���وق المحلي بالقوى‬

‫وبين أبو الراغب أن إنشاء األكاديمية يجسد الشراكة‬

‫‪58‬‬


‫األخبـــار‬

‫مصر‪ :‬كانون الشرق األوسط تفوز بمناقصة الطباعة المدفوعة من‬ ‫برينتنس مصر‬ ‫يمثل هذا العقد أحد أضخم المناقصات التي تم تقديمها في قطاع الطباعة المدفوعة‬ ‫أعلنت كانون الش���رق األوس���ط فوزها بمناقصة هامة‬ ‫ج���دا م���ن ش���ركة ‪Printness‬مصر‪ ،‬ال���دار الرائدة في‬ ‫الطباعة الرقمية وطباعة األوفس���يت في مصر لتزويد‬ ‫طابع���ة ‪ ،Canon imagePRESS 6010‬ويمث���ل‬ ‫ه���ذا العقد الذي تبلغ قيمت���ه ‪ 150‬ألف دوالر أمريكي‬ ‫أح���د أضخ���م المناقصات التي ت���م تقديمها في قطاع‬ ‫“الطباعة المدفوعة” عام ‪.2011‬‬ ‫وقال يامادا ناوش���ي‪ ،‬نائب المدي���ر اإلداري في كانون‬ ‫الش���رق األوس���ط‪“ :‬ه���ذا تأكي���د عل���ى تف���وق حل���ول‬ ‫األل���وان واألعم���ال م���ن كان���ون‪ ،‬فمنتج���ات كان���ون‬ ‫وحلوله���ا وخدماته���ا المحترف���ة غايته���ا أب���دًا أن تزيد‬ ‫إنتاجية عمالئها‪ ،‬وما المنافع الملموس���ة التي شهدتها‬ ‫برينتنس سوى دليل على ذلك”‪.‬‬

‫وش���رح ناوش���ي أيضا أن���ه بفض���ل ‪imagePRESS‬‬

‫لزيادة اإلنتاجية والفعالية في مجال الطباعة المدفوعة‬

‫وأض���اف‪“ :‬إدارة األل���وان مس���ألة صعب���ة وتحت���اج إلى‬

‫‪ ، 6010‬س���تتمكن برينتن���س من طباعة مس���تندات‬

‫وخدمات الفنون الرس���ومية‪ ،‬لق���د بهرتنا حلول كانون‬

‫ضبط ومعايرة دائمين للحص���ول على أفضل النتائج‪،‬‬

‫تضاه���ي األوفس���ت وتحاف���ظ عل���ى أل���وان ممت���ازة‬

‫وخدم���ات الدعم بعد البيع التي تقدمها‪ ،‬وهذه مس���ألة‬

‫ولكنه���ا ف���ي المقاب���ل ق���د تؤخ���ر اإلنتاج‪ ،‬م���ع حلول‬

‫لمجموع���ة كبي���رة م���ن مه���ام الطباعة مث���ل الكتب‬

‫مهمة في األعمال الخدماتية مثل أعمالنا”‪.‬‬

‫‪ imagePRESS‬للطباع���ة الرقمي���ة‪ ،‬تخلصن���ا م���ن‬

‫والمطبوعات بالتجليد الفاخر‪ ،‬والبريد المباشر وغيرها‬

‫تعط���ي طابع���ة ‪ imagePRESS C6010‬ص���ورا‬

‫مس���ألة األوراق المرفوضة والهدر المتراكم في الكثير‬

‫من المطبوعات التسويقية‪.‬‬

‫واضح���ة ونقية عل���ى الدوام مع ألوان بش���رة ش���بيهة‬

‫من المطابع بس���بب عدم الثبات ف���ي األلوان والتأخير‬

‫أم���ا عبد الحكيم بكري‪ ،‬مدير المبيعات في‪، ETCO‬‬

‫باأللوان الطبيعية‪ ،‬وتدرج سلس ودقة في األلوان تلبي‬

‫في اإلنتاج”‪.‬‬

‫فقال‪“ :‬انتقلنا إلى حلول ‪ imagePRESS‬من كانون‬

‫حاجات أكثر الشراة تطلب‪.‬‬

‫اإلمارات‪ 7.6 :‬مليار دوالر حجم سوق الطابعات بالمنطقة‬

‫‪ME Printer October 2011‬‬

‫اإلمارات تشهد طلبا متزايدا في مختلف مجاالت الطباعة‬

‫‪59‬‬

‫تتنافس أكث���ر من ‪ 10‬عالمات تجاري���ة عالمية على‬

‫ارتفع بش���كل كبير على منتج���ات وتقنيات الطباعة‬

‫بمع���دل ‪ ،%4,7‬وطابع���ات الحب���ر بمع���دل ‪،%3,3‬‬

‫س���وق الطباعة الرقمية في اإلمارات ودول المنطقة‪،‬‬

‫األساس���ية‪ ،‬خصوص���ا في قط���اع الطابع���ات المنزلية‬

‫فيم���ا أكد ارنس���ت عزام مدي���ر أعمال قس���م الليزر‬

‫وال���ذي يتوقع أن يرتف���ع إلى نح���و ‪ 7,6‬مليار دوالر‬

‫والصغيرة والش���ركات الصغيرة والمتوسطة‪ ،‬ويفضل‬

‫وحل���ول المش���روعات ف���ي مجموع���ة التصوي���ر‬

‫خ�ل�ال العام ‪ ،2012‬بحس���ب مس���ؤولين في مكاتب‬

‫المس���تهلكون الطابع���ات الت���ي تلب���ي احتياجاته���م‬

‫والطباعة في ش���ركة “إتش بي” الش���رق األوس���ط‪،‬‬

‫إقليمية لشركات إنتاج طابعات عالمية بالدولة‪ ،‬ووفقا‬

‫التشغيلية اليومية والتي تعمل على الحد من النفقات‬

‫أن أي تق���دم في قطاع تقني معين يوازيه تقدم في‬

‫للتقرير الذي نشرته صحيفة االتحاد اإلماراتية‪ ،‬فإنه‬

‫وتساهم في الحد من البصمة البيئية‪.‬‬

‫تقدم في قطاع الطباعة‪.‬‬

‫من المتوقع أن تحقق الطابعات متعددة االس���تخدام‬

‫إل���ى ذل���ك بي���ن ماده���اف ناري���ان‪ ،‬مدي���ر عام قس���م‬

‫وائ���ل حس���ان المدي���ر االقليمي ف���ي زيب���را للطباعة‬

‫نم���وا متزايدا في اإلمارات خالل العام الحالي ‪،2011‬‬

‫تكنولوجيا المعلومات في ش���ركة سامس���ونج الخليج‬

‫بالش���رق االوس���ط أف���اد أن صناع���ة الطباع���ة تتفرع‬

‫كما أنه من المتوقع أن يس���جل سوق الطابعات نموا‬

‫لإللكترونيات‪ ،‬بأن س���وق الطابع���ات الرقمية يحقق‬

‫إل���ى ع���دة مج���االت وكل مجال يحم���ل الكثير من‬

‫إيجابيا خالل العام الحالي‪.‬‬

‫نم���وا قويا ف���ي المنطقة‪ ،‬بالت���وازي م���ع االبتكار في‬

‫التقني���ات والحل���ول الحديث���ة التي تش���كل ثورة في‬

‫ش���نجي تادا المدير التنفيذي لش���ركة “ب���راذر جلف”‬

‫تطوير طابعات ليزر ش���خصية مدمج���ة‪ ،‬عالوة على‬

‫القط���اع الرقمي‪ ،‬منوها إلى أن التقديرات تش���ير إلى‬

‫أوض���ح أن دول���ة اإلم���ارات تش���هد طلب���ا متزاي���دا‬

‫تعزيز الش���راكات االس���تراتيجية مع كبرى الشركات‬

‫نم���و س���وق الطباعة ف���ي اإلم���ارات والمنطق���ة بين‬

‫عل���ى المزي���د من الطابع���ات متعددة االس���تخدامات‬

‫العالمية المتخصصة في هذا المجال‪.‬‬

‫‪ %15‬إل���ى ‪ %20‬بنهاي���ة الع���ام الحالي‪ ،‬الفت���ا الى أن‬

‫والطابع���ات العادي���ة الت���ي تناس���ب االحتياج���ات‬

‫وتتوقع ش���ركة سامس���ونج أن يواصل ه���ذا القطاع‬

‫دخ���ول طابعات التغليف بقوة للس���وق المحلي‪ ،‬نظرا‬

‫المختلف���ة للمكاتب والش���ركات والمؤسس���ات‪ ،‬الفتا‬

‫نم���وه بمعدل ‪ %12‬س���نويًا تقريب���ًا حتى عام ‪،2013‬‬

‫إل���ى ممي���زات البطاقات الخاصة بالدوائ���ر الحكومية‬

‫إل���ى أن الطل���ب ف���ي منطق���ة الش���رق األوس���ط ق���د‬

‫مقارن���ة بتوقع���ات نمو قط���اع طابع���ات الليزر ككل‬

‫والشركات التي يقع عليها الطلب‪.‬‬

‫للحصـول على النسخة اإللكترونية أدخل إلى موقعنا‬

‫‪www.meprinter.com‬‬


‫العراق‪ :‬العتبة الحسينية تبرم عقد شراء مطبعة متكاملة‬ ‫بلغ���ت تكلف���ة التعاقد الجديد نح���و ‪ 3‬ماليين دوالر وتهدف إلى تلبية زي���ادة الطلب على المطبوعات‬ ‫واإلصدارات الثقافية واإلعالمية‬ ‫وقع األمين العام للعتبة الحس���ينية سماحة الشيخ‬

‫وتكيفه���ا مع أج���واء الع���راق وم���دى قدرتها على‬

‫عبد المهدي الكربالئ�� عقدا مع شركة “الصفوة”‬

‫تلبية احتياجات العتبة الحس���ينية‪ ،‬إضافة إلى تأخر‬

‫إحدى تش���كيالت ش���ركة الس���عدون للطباعة في‬

‫التمويل في األعوام الس���ابقة الذي أدى بدوره إلى‬

‫بغداد‪ ،‬لتجهيز العتبة الحس���ينية بمطبعة أوفسيت‬

‫تأجيل عملية الشراء”‪ ،‬مشيرا إلى أن هذه المطبعة‬

‫من ط���راز هيدلبرج‪ ،‬بتكلفة بلغت ‪ 3‬مليون دوالر‬

‫الجديدة س���تلبي كافة احتياجات العتبة الحسينية‪،‬‬

‫أمريكي‪.‬‬

‫خاص���ة مع زيادة الطلب���ات المقدمة م���ن الزائرين‬

‫وق���ال رئي���س قس���م الش���ؤون المالية ف���ي العتبة‬

‫بزيادة طبع اإلصدارات الثقافية واإلعالمية‪.‬‬

‫الحس���ينية‪ ،‬ج�ل�اوي نعمة الس���يالوي في حديثه‬

‫وأش���ار الس���يالوي إلى أن ش���راء المطبعة جاء بعد‬

‫لمجل���ة ‪ ،ME Printer‬أن األمي���ن الع���ام للعتب���ة‬

‫بحث طويل عن الش���ركات المس���توردة لألجهزة‬

‫الحس���ينية وقع عق���دا مع ش���ركة الصفوة لش���راء‬

‫الحديث���ة والمواصف���ات الت���ي تحتاجه���ا العتب���ة‬

‫مطبعة أوفس���يت عمالقة بتكلفة مالية تصل إلى‬

‫الحس���ينية لمطبوعاته���ا‪ ،‬وبع���د تقدي���م أكث���ر من‬

‫“‪ 3‬ملي���ون دوالر أمريك���ي” من ط���راز هيدلبرج‪،‬‬

‫‪ 10‬ع���روض م���ن قب���ل ش���ركات معتمدة‪ ،‬ش���كل‬

‫لتغطي���ة كاف���ة احتياج���ات العتب���ة المطه���رة ف���ي‬

‫س���ماحة األمي���ن الع���ام للعتب���ة المقدس���ة لجن���ة‬

‫طباع���ة إصداراته���ا الثقافي���ة والفكري���ة الص���ادرة‬

‫مختصة الختيار أفضل الع���روض المقدمة‪ ،‬ووقع‬

‫عن أقس���ام “اإلعالم‪ ،‬الش���ؤون الفكرية‪ ،‬مدرس���ة‬

‫االختيار على ش���ركة الصفوة الت���ي كانت األقرب‬

‫اإلمام الحس���ين‪ ،‬إص���دارات الطفولة‪ ،‬واإلصدارات‬

‫إلى طموحات واحتياج���ات العتبة‪ ،‬مبينا بأن تاريخ‬

‫الموسمية المتفرقة”‪.‬‬

‫التجهي���ز يبدأ من يوم توقيع العقد ولمدة خمس���ة‬

‫وأض���اف ب���أن تمويل المطبعة تم م���ن قبل ديوان‬

‫أشهر وسيتم افتتاح المشروع نهاية هذا العام‪.‬‬

‫الوقف الش���يعي‪ ،‬وتم اس���تحصال موافقة س���ماحة‬

‫وقال مدير الش���ركة المجهزة للمطبعة‪ ،‬موفق أبو‬

‫الس���يد رئيس الديوان على تموي���ل هذه المطبعة‬

‫حم���ره بأن الش���ركة س���تعمل جاهدة عل���ى تقديم‬

‫التي تحتاجها العتبة المقدس���ة‪ ،‬موضحا بأن العتبة‬

‫األفض���ل والممي���ز للعتب���ة الحس���ينية من خالل‬

‫الحس���ينية قام���ت بإنش���اء بناي���ة كبي���رة متكاملة‬

‫ه���ذه المطبع���ة‪ ،‬موضحا بأن المطبع���ة تضم (‪29‬‬

‫المواصفات للمطبعة الجديدة‪ ،‬التي ستوفر الجهد‬

‫جهازًا لمختل���ف األعمال والتجهي���زات الطباعية‬

‫والمال بسبب التكاليف المالية المبذولة من العتبة‬

‫بش���تى مراحله���ا) وهي م���ن من ط���راز هيدلبرج‬

‫الحسينية والتي كانت تصل إلى ‪ 900‬مليون دينار‬

‫يت���م الس���يطرة عليه���ا بالكمبيوت���ر والتحكم عن‬

‫عراق���ي س���نويا “‪ 800‬أل���ف دوالر أمريك���ي” نظرا‬

‫بع���د‪ ،‬وذات إمكاني���ات وآلية عم���ل متكاملة تلبي‬

‫العتمادها الكلي على المطابع األهلية”‪.‬‬

‫احتياجات المطبعة‪.‬‬

‫وأوضح السيالوي‪“ :‬هذه الفكرة تولدت قبل ثالث‬

‫وأض���اف أبو حمره أن بنود العقد الموقع تنص على‬

‫سنوات‪ ،‬وعملنا خالل هذه المدة على استحصال‬

‫تجهيز العتبة الحسينية باألجهزة الكاملة للمطبعة‪،‬‬

‫م���ن جهته أع���رب مدير مرك���ز ال���وارث الطباعي‬

‫الشيخ عبد المهدي الكربالئي‬

‫الموافقات الكاملة وتجهيز البناية الخاصة وتوفير‬

‫وتركيبها عن طريق كوادر عراقية والتي س���تعمل‬

‫والتاب���ع للعتبة الحس���ينية‪ ،‬عبد الصاح���ب إبراهيم‬

‫األمين العام للعتبة الحسينية لحظة‬

‫الكوادر العاملة واختي���ار أفضل العروض المقدمة‪،‬‬

‫نفسها على تدريب كوادر العتبة للعمل عليها‪ ،‬كما‬

‫عن أمل���ه بأن تلب���ي مطبعة األوفس���يت الجديدة‬

‫توقيع العقد‬

‫وتم وضع دراس���ة مفصلة عن الماكينات المطلوبة‬

‫تم االتفاق على صيانة األجهزة لمدة سنة كاملة‪.‬‬

‫طموحات واحتياجات العتبة الحس���ينية من حيث‬ ‫إصداراته���ا الثقافي���ة والفكرية المتنوع���ة‪ ،‬وأضاف‬ ‫إبراهي���م بالقول‪“ :‬عملنا اس���تقراء لكافة األقس���ام‬ ‫الفكري���ة واإلعالمية الت���ي تعتني بإصدار مختلف‬ ‫المنش���ورات األس���بوعية والش���هرية والس���نوية‬ ‫والموس���مية‪ ،‬وحاولنا من خالل���ه تجهيز المطبعة‬ ‫بالمواصفات واالحتياجات الخاصة”‪.‬‬ ‫وتاب���ع بأن العتبة الحس���ينية عمل���ت على توفير‬ ‫المكان المالئ���م للمطبعة الجديدة والكائن في‬ ‫مجمع مخازن الس���جاد؛ مقابل الحي الصناعي‬ ‫س���تعمل العتبة عل���ى تجهي���ز المطبعة بالكوادر‬ ‫البش���رية العامل���ة والت���ي تصل إل���ى حوالي ‪50‬‬ ‫موظف���ا‪ ،‬وذل���ك بع���د تجهي���ز الش���ركة لهيكلية‬ ‫كامل���ة له���ذه الك���وادر المتخصصة ب���كل عمل‬ ‫فني في المطبعة‪.‬‬

‫‪ME Printer October 2011‬‬

‫بكرب�ل�اء‪ ،‬بمواصفات جيدة ولمس���ات فنية‪ ،‬كما‬

‫‪60‬‬


‫األخبـــار‬

‫اإلمارات‪ :‬كوداك تبرم اتفاقية توريد طابعة نكس برس الرقمية مع المتحدة‬ ‫للطباعة والنشر‬ ‫التعاقد يهدف إلى تلبية الطلب المتزايد على قطاع الطباعة حسب الطلب‬ ‫أبرم���ت ش���ركة ك���وداك اتفاقي���ة توري���د مع الش���ركة‬ ‫المتحدة للطباعة والنش���ر تحص���ل بموجبها األخيرة‬ ‫عل���ى طابعة ك���وداك الرقمية الملونة عالية الس���رعة‬ ‫‪ KODAK NEXPRESS SE3000‬الت���ي تخدم‬ ‫قطاع���ات المطاب���ع والنش���ر والدعاي���ة واإلعالن في‬ ‫عملي���ات الطباع���ة اإلنتاجية‪ ،‬من أج���ل تلبية الطلب‬ ‫المتزايد على خدمات الطباعة‪.‬‬ ‫وتتمي���ز آل���ة الطباع���ة ‪NEXPRESS SE3000‬‬ ‫الرقمي���ة من كوداك بالقدرة عل���ى المرونة وتكلفتها‬ ‫الفعالة التي تلبي المتطلبات المتغيرة لصناعة النشر‪،‬‬ ‫والتي دفعت الشركة المتحدة للطباعة والنشر للتعاقد‬ ‫عل���ى توريد اآلل���ة كخطوة أولى في مج���ال الطباعة‬ ‫الرقمية‪ ،‬وقال علي س���يف النعيمي المدير التنفيذي‬ ‫لش���ركة المتح���دة للطباع���ة والنش���ر‪“ :‬تع���د الطباعة‬ ‫الرقمية مجال جديد بالنس���بة لنا‪ ،‬وقد بدأنا في تلبية‬ ‫الطلب المتزايد على قطاع “الطباعة حس���ب الطلب”‬

‫تتطل���ب طباع���ة ع���دد قلي���ل م���ن النس���خ‪ ،‬وتحقيق‬

‫آلية إنتاج الطباعة بدون انقطاع”‪.‬‬

‫في صناعة النشر”‪.‬‬

‫دخل إضافي من خ�ل�ال القدرات التي توفرها طابعة‬

‫م���ن جهته قال ع���ارف خان‪ ،‬المدير اإلقليمي لش���ركة‬

‫وأوض���ح النعيم���ي أن الغ���رض م���ن ه���ذا التعاقد هو‬

‫‪ NEXPRESS SE3000‬الرقمي���ة الحديث���ة ف���ي‬

‫كوداك في المنطقة‪“ :‬يعد هذا التعاون شراكة حقيقة من‬

‫الجم���ع بي���ن الج���ودة المثي���رة لإلعج���اب والق���درة‬

‫شتى مجاالت الطباعة من مثل التخصيص وطباعة‬

‫خالل إش���راك كل من اآلخر في الفرص واإلمكانيات‬

‫اإلنتاجي���ة العالي���ة ف���ي ش���تى مج���االت الطباع���ة‬

‫البيان���ات المتغي���رة والطباعة ثالثية األبع���اد وطباعة‬

‫والضروري���ات لدى كل ش���ركة‪ ،‬كنا حق���ا قادرين على‬

‫التجاري���ة والطباع���ة ثالثية األبعاد‪ ،‬وأض���اف بالقول‪:‬‬

‫الزخارف وإضافة التأثيرات الطباعية وما إلى ذلك‪.‬‬

‫تحديد الحل األمثل والمتبادل لكال الطرفين‪ ،‬والتعاون‬

‫“الش���ركة اس���تعرضت أنظمة الحلول المطروحة من‬

‫كم���ا س���تمكن طابع���ة ‪NEXPRESS SE3000‬‬

‫يس���ير بشكل سلس‪ ،‬وكما يقول النعيمي‪ ،‬نحن نتعلم‬

‫قبل الش���ركات الرائدة في هذا المجال‪ ،‬لكننا ش���عرنا‬

‫الرقمي���ة الش���ركة م���ن القي���ام بمه���ام الطباع���ة‬

‫من بعضنا البعض‪ ،‬وننمو جنبا إلى جنب”‪.‬‬

‫ب���أن طابع���ة ‪ NEXPRESS SE3000‬هي الحل‬

‫المس���تخدمة في تقنية األوفس���ت من خالل اإلطار‬

‫تأسس���ت الش���ركة المتحدة للطباعة والنشر في العام‬

‫المثالي بالنسبة لنا”‪.‬‬

‫الزمني‪ ،‬ومدى التش���غيل وعوامل التكلفة‪ ،‬وقد أنشئ‬

‫‪ ،2006‬وهي واحدة من أكبر الش���ركات المتخصصة‬

‫وعن توقيت التعاقد‪ ،‬أشار النعيمي إلى أن الوقت اآلن‬

‫ذلك فرص���ا ألعمال تجارية جديدة للطباعة الرقمية‪،‬‬

‫في طباعة الصحف وطباعة األوفس���ت التجارية في‬

‫هو الوقت األنس���ب لالس���تثمار في مج���ال الطباعة‬

‫وفي ذات الوقت س���تمكن الطابع���ة الرقمية الجديدة‬

‫اإلم���ارات‪ ،‬وتبلغ مبيعاتها نحو ‪ 260‬مليون درهم مع‬

‫الرقمي���ة‪ ،‬الفتا إل���ى أن المس���تجدات والتغيرات في‬

‫طابع���ات األوفس���ت م���ن إبقائه���ا متفرغ���ة إلنج���از‬

‫إجمالي ‪ 500‬موظف‪ ،‬وتقدم الشركة مجموعة واسعة‬

‫صناع���ة الطباع���ة دفع���ت الش���ركة إل���ى التفكير في‬

‫طلبيات الطباعة الكبيرة‪.‬‬

‫م���ن الخدم���ات التجاري���ة ف���ي مجال خدم���ات إنتاج‬

‫التحول من طباعة األوفس���ت إل���ى الطباعة الرقمية‪،‬‬

‫وأش���ار النعيمي إل���ى أنه من الس���ابق ألوانه الحديث‬

‫وطباع���ة الصح���ف للعم�ل�اء والناش���رين اإلقليميين‬

‫وأضاف أن العمالء اآلن على ثقة لمش���اركة الشركة‬

‫ع���ن االس���تثمار والفوائ���د المجنية منه بش���كل عام‪،‬‬

‫والدوليي���ن‪ ،‬ووكاالت الدعاي���ة واإلعالن‪ ،‬فضال عن‬

‫ف���ي قواعد البيانات والمعلومات من أجل التعامل مع‬

‫مضيفا بالقول‪“ :‬س���اعدنا هذا االس���تثمار بشكل عام‬

‫عملي���ات الش���ركة لكب���ار العم�ل�اء من مثل ش���ركة‬

‫جميع طلبياتهم‪.‬‬

‫في توس���يع نط���اق خدماتنا إلى ش���ريحة جديدة‪ ،‬وقد‬

‫أبوظب���ي لإلع�ل�ام‪ ،‬وصحيف���ة االتح���اد وفايننش���ال‬

‫وكنتيجة للتعاقد الجديد‪ ،‬س���تتمتع الشركة المتحدة‬

‫الح���ظ العمالء الفرق في ذلك‪ ،‬كما تنبه المش���غلون‬

‫تايم���ز‪ ،‬عالوة على العديد من المجالت األس���بوعية‬

‫للطباعة والنش���ر بم���دى ربح عالي م���ن المهام التي‬

‫وفري���ق الصيان���ة بنمط اآللة العمل���ي‪ ،‬والذي يضمن‬

‫والشهرية لألسواق اإلقليمية وكذلك الدولية‪.‬‬

‫إيران‪ :‬إطالق مشروع مطبعة حديثة بماليين الدوالرات‬

‫‪ME Printer October 2011‬‬

‫وضع حجر األساس لدار غاج الدولية للطباعة والنشر في خوانسار‬

‫‪61‬‬

‫حصل���ت دار غ���اج الدولي���ة للطباع���ة والنش���ر عل���ى‬

‫ومس���ؤولين حكوميي���ن بوض���ع حج���ر األس���اس‬

‫إلى إنش���اء مخزن تابع للمطبعة‪ ،‬ومن المتوقع االنتهاء‬

‫الض���وء األخض���ر للبدء ف���ي تنفيذ مش���روع مطبعتها‬

‫للمشروع‪ ،‬خالل االحتفال الذي عقد بهذه المناسبة‬

‫من تنفيذ المش���روع في النصف األول من العام ‪،2012‬‬

‫الحديث���ة بميزاني���ة تبلغ نح���و ‪ 13‬ملي���ون دوالر في‬

‫في موقع المطبعة‪.‬‬

‫وم���ن المق���رر أن تبدأ المطبعة ح���ال اكتمالها في إنتاج‬

‫مدينة خوانس���ار ش���مال غ���رب أصفهان ف���ي إيران‪،‬‬

‫المش���روع سينش���ئ على مس���احة ‪ 24‬ألف متر مربع‪،‬‬

‫وطباع���ة ‪ 23‬كتاب و ‪ 68‬مليون نس���خة من الصحف‬

‫وق���ام عبد الحافظ جكر غره���ودي مدير الدار يرافقه‬

‫ويتضم���ن إنش���اء ‪ 3‬قاعات لش���تى مراح���ل قبل وبعد‬

‫والمجالت بمعدل استخدام س���نوي ‪ 300‬طن للورق‪،‬‬

‫وزي���ر الصناعة والتعدين والتج���ارة مهدي غضنفري‬

‫الطباعة “التحضير الطباعي وعملية الطباعة”‪ ،‬باإلضافة‬

‫كما سيوفر المشروع نحو ‪ 400‬فرصة عمل‪.‬‬


‫ليبيا‪ :‬نقل ‪ 40‬طنا من األوراق النقدية المطبوعة‬ ‫إطالق مسابقة للتصميمات الجديدة من أجل وضعها بدال من صورة القذافي على العملة المطبوعة‬ ‫نقل���ت الق���وات الجوي���ة البريطاني���ة ‪ 40‬طن���ا من‬ ‫األوراق النقدي���ة المطبوعة حديث���ا إلى ليبيا والتى‬ ‫يحمل بعضها صورة العقيد الهارب معمر القذافي‪،‬‬ ‫وذل���ك لمس���اعدة ق���ادة الث���وار على حك���م البالد‬ ‫وس���داد رواتب الموظفين ولمل���ئ ماكينات صرف‬ ‫النقود بالبنوك‪.‬‬ ‫وبحس���ب وكاالت اإلع�ل�ام‪ ،‬فقد ق���ررت بريطانيا‬ ‫اإلفراج عن هذه األموال لتخفيف أزمة الس���يولة‪،‬‬ ‫وذلك بعدما استطاع الثوار اإلطاحة بمعمر القذافي‬ ‫ودفع���ه لله���روب‪ ،‬وأكد وزير الخارجي���ة البريطاني‬ ‫وليام هيج أنه سيتم تسليم بقية المبلغ قريبا‪.‬‬ ‫وق���ال جاس���م ع���زوز محاف���ظ البن���ك المرك���زي‬ ‫الليب���ي إن هن���اك نقصا كبي���را جدا فى الس���يولة‪،‬‬ ‫وأن الموظفي���ن ال يتقاض���ون رواتبه���م‪ ،‬وأك���د أن‬ ‫هذه االموال ستس���اعد في س���داد رواتب عشرات‬ ‫اآلالف من الموظفين الحكوميين الذين يمثلون‬ ‫نحو ‪ 80‬ف���ي المئة من قوة العمل في ليبيا وكانوا‬ ‫يضحون بج���زء كبير من وراتبهم مقابل اإلطاحة‬

‫بالقذاف���ي‪ ،‬وأض���اف ع���زوز أن���ه عل���ى الليبيين أن‬

‫ان���دالع الث���ورة الليبي���ة طباع���ة هذه األم���وال من‬

‫يتحمل���وا وج���ه القذافي ال���ذي يح���دق فيهم من‬

‫شركة الطباعة البريطانية “دوالرو”‪ ،‬لكن بريطانيا‬

‫األوراق من فئة دينار لفترة‪ ،‬مش���يرا إلى أن البنك‬

‫أوقفتها فى م���ارس الماضي بعدما تعامل القذافى‬

‫المركزي قد أطلق مس���ابقة للتصميمات الجديدة‬

‫بوحش���ية مفرطة مع المتظاهري���ن‪ ،‬والمبلغ عبارة‬

‫م���ن أجل وضعها ب���دال من صورة معم���ر القذافي‬

‫ع���ن ‪ 280‬مليون دينار ليبي أي نحو ‪ 234‬مليون‬

‫على األموال المطبوعة‪.‬‬

‫دوالر وهو جزء من شحنة قيمتها نحو ‪ 1.5‬مليار‬

‫وكان القذاف���ي ق���د طل���ب ف���ى وقت س���ابق قبل‬

‫دوالر وهي القيمة التى طلبها القذافي‪.‬‬

‫فلسطين‪ :‬نقابة العاملين في الطباعة والنشر واإلعالم تنتخب‬ ‫هيئتها اإلدارية الجديدة‬ ‫النقابة تسعى إلى تنفيذ برامج تدريب وتثقيف للعاملين في مجال الطباعة والنشر واإلعالم‬ ‫عقدت نقابة الطباعة والنش���ر واإلعالم الفرعية‪ ،‬عضو‬

‫انتخاب���ات نقابي���ة‪ ،‬م���ن ش���أنها رفع مس���توى العامل‬

‫الهيئ���ة العام���ة عل���ى التقريري���ن‪ ،‬وأعلن���ت صالحية‬

‫االتحاد العام لنقابات عمال فلسطين في محافظة جنين‬

‫الفلس���طيني وتثقيف���ه حي���ال مهنته‪ ،‬وش���ددت على‬

‫الهيئة اإلدارية المنتخبة لمدة أربع سنوات‪.‬‬

‫الفلسطينية مؤتمرها النتخاب هيئة إدارية جديدة تمثل‬

‫ضرورة التواصل بين االتحاد العام والوزارة‪ ،‬والس���عي‬

‫ويمثل الهيئة جديدة المنتخبة كل من عبد الرحمن‬

‫النقابة‪ ،‬وحضر االجتماع الذي عقد في مقر االتحاد العام‬

‫لتطوي���ر التع���اون المش���ترك خ�ل�ال الفت���رة القادمة‪،‬‬

‫زكارن���ة‪ ،‬منار حمامرة‪ ،‬فادي العودة‪ ،‬عريب قصراوي‪،‬‬

‫عضو األمانة العامة باير سعيد باير وسكرتير المجلس‬

‫مش���يدة بدورالعاملي���ن ف���ي قط���اع الطباعة والنش���ر‬

‫حس���ام حمارش���ة‪ ،‬خالد معالي‪ ،‬ماهر س���وقية‪ ،‬عدنان‬

‫العمال���ي رياض كمي���ل‪ ،‬وممثل مكت���ب العمل كلوريا‬

‫واإلعالم من خ�ل�ال تثقيف العم���ال‪ ،‬وزيادة وعيهم‬

‫ع���زام‪ ،‬فخري أبو الرب‪ ،‬عل���ى أن يتم توزيع مناصب‬

‫سالمة وأعضاء الهيئة اإلدارية السابقة للنقابة والعاملين‬

‫وتنفيذ برامج التدريب والتثقيف النقابية والعمالية‪.‬‬

‫الهيئة اإلدارية في اجتماعها المقبل‪.‬‬

‫في قطاع النشر والطباعة واإلعالم‪.‬‬

‫ب���دوره‪ ،‬هنأ كميل الهيئة اإلدارية الجديدة‪ ،‬وأكد على‬

‫جدي���ر بالذكر أن نقاب���ة عمال المطابع تأسس���ت في‬

‫ودعا باير كافة العاملين في الطباعة والنشر واإلعالم‬

‫دورها الفاع���ل في متابعة قضاي���ا العاملين في قطاع‬

‫العام ‪ ،1958‬وهي من النقابات األولى في فلسطين‪،‬‬

‫إلى تشكيل لجان عمالية في مواقع عملهم للوصول‬

‫النشر و الطباعة واإلعالم‪ ،‬وضرورة توعيتهم بقانون‬

‫وس���اهمت في تنظيم العمل النقابي وتوعية العاملين‬

‫إل���ى اتفاقي���ات عم���ل جماعي���ة م���ن ش���أنها حماي���ة‬

‫العمل الفلس���طيني وتطوير قدراتهم من خالل عقد‬

‫ف���ي قط���اع الطباع���ة والنش���ر واإلعالم‪ ،‬وق���د تبنت‬

‫العاملي���ن وتحقيق مطالبه���م‪ ،‬مركزا على أهمية هذا‬

‫الورشات التثقيفية والتوعوية‪.‬‬

‫الدف���اع ع���ن قضايا العاملين في ه���ذا القطاع بالرغم‬

‫القطاع باعتباره السلطة الرابعة التي تقوم بدور الرقابة‬

‫وقدم رئي���س النقابة عبد الرحم���ن زكارنة التقريرين‬

‫م���ن كافة الصعوبات والمعوقات التي يواجهها العامل‬

‫واإلعالم‪ ،‬وتؤدي دورها بشكل موضوعي وشفاف‪.‬‬

‫المال���ي واإلداري للنقاب���ة لتوضيح كاف���ة المهام التي‬

‫والنقابي الفلس���طيني والمفروضة من قبل االحتالل‬

‫وتحدثت سالمة عن النصاب القانوني وأهمية إجراء‬

‫أنجزته���ا اللجن���ة خ�ل�ال الفت���رة الس���ابقة‪ ،‬وصادقت‬

‫اإلسرائيلي‪.‬‬

‫‪www.meprinter.com‬‬

‫‪ME Printer October 2011‬‬

‫للحصـول على النسخة اإللكترونية أدخل إلى موقعنا‬

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‫كلمة المحرر‬

‫امتألت صفحات االنترنت بسيناريوهات حول موعد اقتراب نهاية الصحف الورقية‪ ،‬والشك أن الصحف‬ ‫عليها إعادة اكتش���اف نفس���ها من جديد كي تبقى على قد الحياة‪ ،‬ولجأت بعض الصحف إلى نظام الدفع‬ ‫“‪ ”paywall‬الذي يحجب نسبة معينة من محتوى الصحيفة وال يظهر إال في حال كان القارئ مستعدا‬ ‫للدفع من أجل ذلك‪ ،‬في المقابل تحاول الشركات المصنعة التأقلم مع األوضاع الجديدة‪ ،‬وفي هذا العدد‬ ‫توجهنا بالسؤال إلى كبار الشركات المصنعة لمعدات طباعة الصحف حول آرائهم تجاه انكماش صناعة‬ ‫الصحف الورقية‪ ،‬والتي تكمن استراتيجيتهم في إطالق معدات طباعة أكثر كفاءة ومالءمة للبيئة‪ ،‬وفي‬ ‫ذات الوقت خفض التكلفة قدر اإلمكان‪.‬‬ ‫غير أن الصحف في منطقة الشرق األوسط ال تزال حية إلى اآلن‪ ،‬وقد أحدث الربيع العربي وبقوة بيئات‬ ‫سياس���ية جديدة ش���كلت أرضا خصبة للصحف كي تزدهر‪ ،‬وكدراس���ة حالة‪ ،‬قمنا بإلقاء نظرة مقربة على‬

‫ّ‬ ‫شكل الربيع‬ ‫العربي أرضا‬ ‫خصبةللصحف‬ ‫كي تزدهر‬

‫واحدة من أكثر الصحف ش���هرة في العالم العربي وهي صحيفة األهرام المصرية‪ ،‬التي ش���هدت تغييرات‬ ‫جذرية وأعادت اكتش���اف نفس���ها تحريري���ا وهيكليا من أج���ل مواكبة مرحلة ما بعد الث���ورة‪ ،‬وتعد تجربة‬

‫إسكندر جهانباني‬ ‫رئيس التحرير‬

‫صحيفة األهرام خير مثال على المرحلة االنتقالية التي تمر بها وسائل اإلعالم‪.‬‬ ‫ف���ي هذا العدد أيض���ا قمنا بإجراء مقابلة م���ع جاكوب ماثيو رئي���س ‪ WAN-IFRA‬والري كيلمان نائب‬ ‫الرئي���س التنفيذي ل���ـ ‪ WAN-IFRA‬كذلك‪ ،‬وكالهما متفائل جدا حيال المس���تقبل‪ ،‬وعبر كالهما عن‬ ‫رفضهما لفكرة النهاية المرتقبة للصحافة الورقية‪.‬‬ ‫كم���ا ه���و معتاد‪ ،‬قمنا في هذا العدد بإجراء جولة حول االس���تثمارات المؤخرة ف���ي جميع أنحاء المنطقة‬ ‫م���ن مث���ل مص���ر والعراق الذي يعاود في���ه األخير النهوض بب���طء من رماد الحرب‪ ،‬حيث يش���هد العراق‬ ‫المزيد والمزيد من أخبار الش���ركات والهيئات المتعلقة بتعاقدات ش���راء لمعدات وماكينات الطباعة‪ ،‬وبات‬ ‫الع���راق مثار اهتم���ام لهواة الحبر والورق‪ ،‬على صعيد آخر هاهو معرض دروبا يقترب وبس���رعة‪ ،‬وكجزء‬ ‫م���ن تغطيتنا المس���تمرة حول المعرض‪ ،‬قمنا ب���إدراج آخر التحديثات حول هذا الحدث الكبير‪ ،‬ال ش���ك‬ ‫أننا نعايش أوقاتا مثيرة في صناعة الطباعة‪ ،‬ونحن بالتأكيد متحمسين بكوننا جزء من هذه الصناعة‪.‬‬

‫مساهمات اجتماعية‬

‫اإلمارات‪ :‬البدء في تنفيذ مراحل إصدار وطباعة مصحف الشيخ خليفة‬

‫‪ME Printer June 2009‬‬

‫طباعة وتوزيع مليون نسخة من المصحف بمختلف األحجام‬

‫‪63‬‬

‫حاك���م دبي ع���ن إصدار مصحف أطلق عليه اس���م‬

‫الخطاطي���ن حت���ى يتم االس���تقرار عل���ى الخطاط‬

‫“مصحف الشيخ خليفة بن زايد آل نهيان”‪ ،‬وكلف‬

‫األجم���ل واألفض���ل واألكث���ر تمي���زا ال���ذي يلي���ق‬

‫س���موه جائزة دب���ي الدولية للق���رآن الكريم بالقيام‬

‫بمصحف الشيخ خليفة‪.‬‬

‫به���ذه المس���ؤولية واتخاذ اإلج���راءات كافة بطباعة‬

‫ولفت إلى أنه س���يتم التعاقد م���ع الخطاط وتحديد‬

‫وتوزيع مليون نس���خة م���ن هذا المصح���ف ابتغاء‬

‫مدة زمنية معينة وسيتم ربطه بمراجعي المصحف‬

‫األجر والثواب لصاحب السمو رئيس الدولة‪.‬‬

‫م���ن حي���ث رس���م المصح���ف والكتاب���ة والحروف‬

‫وأعل���ن إبراهيم بوملح���ة رئيس اللجن���ة المنظمة‬

‫والكلمات وترتيب اآليات والتدقيق والتشكيل ليتم‬

‫للجائ���زة في تصريحات في هذا الش���أن‪ ،‬البدء فورا‬

‫مراجعة صفحاته إلى أن ينتهي الخطاط من كتابة‬

‫ف���ي التنفي���ذ وف���ق برنام���ج زمني خالل ع���ام تتم‬

‫أجزاء المصحف الش���ريف‪ ،‬كما س���يتم االتفاق مع‬

‫في���ه إجراءات تنفيذ إص���دار المصحف من اإلخراج‬

‫أحد المزخرفين‪ ،‬ومن ثم س���يتم عرض المصحف‬

‫والمراجع���ة والتدقيق وعمل كل التفاصيل‪ ،‬ليكون‬

‫على لجنة ش���رعية لمراجعته وإجازته واالتفاق مع‬

‫بعده���ا جاهزا للطباع���ة والتوزيع‪ ،‬وأك���د على التزام‬

‫إحدى المطابع واختيار أفضل أنواع الورق وتصميم‬

‫اللجن���ة بالقي���ام به���ذه المس���ؤولية واتخ���اذ جميع‬

‫الزخرفة على غالف المصحف‪.‬‬

‫اإلج���راءات الخاصة بطباعة وتوزيع مليون نس���خة‬

‫ون���وه بوملح���ة إل���ى أنه س���يتم طباع���ة أحجام من‬

‫من المصحف‪.‬‬

‫المصح���ف وتطبي���ق أم���ر صاحب الس���مو الش���يخ‬

‫وأشار إلى وضع خطة إلنجاز هذه المسؤولية خالل‬

‫محمد بن راش���د آل مكتوم بإصدار وتوزيع مليون‬

‫س���نة واحدة من ه���ذا التاريخ‪ ،‬وأوض���ح أن المرحلة‬

‫نس���خة من المصح���ف على األفراد والمؤسس���ات‬

‫األولى من خطة إصدار وطباعة المصحف تتضمن‬

‫الديني���ة داخ���ل الب�ل�اد وخارجها‪ ،‬تحقيق���ا لمبتغى‬

‫أعلن صاحب الس���مو الش���يخ محمد بن راش���د آل‬

‫اختي���ار خط���اط م���ن أصح���اب الخط���وط الجميلة‬

‫س���موه بأن يكون أجر هذا المصحف وحسناته في‬

‫مكتوم نائب رئي���س الدولة ورئيس مجلس الوزراء‬

‫والمتمي���زة عبر فحص وتدقي���ق خطوط كثير من‬

‫ميزان صاحب السمو رئيس الدولة‪.‬‬


‫المحتـويــات‬ ‫مجلة شهرية شاملة مختصة في‬ ‫عالم الطباعة في الشرق األوسط‬

‫األخبـــار‬

‫السنــة الثامنة ‪ /‬العـدد الثالث والثمانون‪ /‬أكتوبر ‪2011‬‬

‫‪57‬‬

‫الشرق األوسط‪ :‬إكسبو كونسلتس‬ ‫تبرم اتفاقية مع هيئة صينية‬

‫‪56‬‬

‫السعودية‪ :‬مدارس المملكة تزيد‬ ‫من فاعلية اإلنتاج بفضل تكنولوجيا‬ ‫كانون‬ ‫حلول كانون ساهمت في زيادة إنتاجية‬ ‫طباعة األوراق المدرسية كاإلمتحانات‬ ‫والدرجات الدراسية‬

‫‪56‬‬

‫ألمانيا‪ :‬وفد سعودي يحضر مؤتمر‬ ‫قمة مان روالند‬

‫‪55‬‬

‫اإلمارات‪ :‬حمى التنافس في‬ ‫انتخابات المجلس الوطني يشعل‬ ‫سوق الطباعة واإلعالن‬ ‫الصحف والمطبوعات الورقية تستحوذ‬ ‫على نصيب األسد من اإلنفاق اإلعالني‬ ‫بقيمة إجمالية ‪ 8.1‬مليون درهم‬

‫‪54‬‬

‫مصر‪ :‬معامل البرج الطبية تستعين‬ ‫بحلول الطباعة من كانون‬ ‫العراق‪ :‬وضع حجر أساس مشروع‬ ‫مطبعة النجف الكبرى الحديثة‬ ‫تبلغ تكلفة المشروع نحو ‪ 6‬مليون دوالر‬ ‫ويقع على بمساحة ‪ 1200‬متر مربع‬

‫اإلمارات‪ :‬البدء في تنفيذ مراحل‬ ‫إصدار وطباعة مصحف الشيخ خليفة‬ ‫طباعة وتوزيع مليون نسخة من المصحف‬ ‫بمختلف األحجام‬

‫‪63‬‬

‫ليبيا‪ :‬نقل ‪ 40‬طنا من األوراق النقدية‬ ‫المطبوعة‬ ‫إطالق مسابقة للتصميمات الجديدة من‬ ‫أجل وضعها بدال من صورة القذافي على‬ ‫العملة المطبوعة‬

‫‪62‬‬

‫فلسطين‪ :‬نقابة العاملين في الطباعة‬ ‫والنشر واإلعالم تنتخب هيئتها‬ ‫اإلدارية الجديدة‬ ‫النقابة تسعى إلى تنفيذ برامج تدريب‬ ‫وتثقيف للعاملين في مجال الطباعة والنشر‬ ‫واإلعالم‬

‫‪62‬‬

‫اإلمارات‪ :‬كوداك تبرم اتفاقية توريد‬ ‫طابعة نكس برس الرقمية مع‬ ‫المتحدة للطباعة والنشر‬

‫‪61‬‬

‫إيران‪ :‬اطالق مشروع مطبعة حديثة‬ ‫بماليين الدوالرات‬ ‫وضع حجر األساس لدار غاج الدولية‬ ‫للطباعة والنشر في خوانسار‬

‫‪61‬‬

‫‪54‬‬

‫العراق‪ :‬العتبة الحسينية تبرم عقد‬ ‫شراء مطبعة متكاملة‬ ‫بلغت تكلفة التعاقد الجديد نحو ‪ 3‬ماليين‬ ‫دوالر وتهدف إلى تلبية زيادة الطلب على‬ ‫المطبوعات واإلصدارات الثقافية واإلعالمية‬

‫‪60‬‬

‫‪53‬‬

‫اإلمارات‪ :‬اختتام فعاليات معرض‬ ‫“بيبر أرابيا” بنجاح‬

‫‪52‬‬

‫مصر‪ :‬كانون الشرق األوسط تفوز‬ ‫بمناقصة الطباعة المدفوعة من‬ ‫برينتنس مصر‬ ‫يمثل هذا العقد أحد أضخم المناقصات التي‬ ‫تم تقديمها في قطاع الطباعة المدفوعة‬

‫‪59‬‬

‫تونس‪ :‬ارتفاع الطلب في سوق‬ ‫الطباعة بسبب انتخابات المجلس‬ ‫التأسيسي‬

‫‪52‬‬

‫إيران‪ :‬عقد فعاليات معرض دولي‬ ‫للطباعة والتغليف في ديسمبر‬ ‫‪2011‬‬

‫اإلمارات‪ 7.6 :‬مليار دوالر حجم سوق‬ ‫الطابعات بالمنطقة‬

‫‪59‬‬

‫الشرق األوسط‪ :‬إتش بي تزيح‬ ‫الستار عن طابعة ثالثية األبعاد‬ ‫الطابعة الجديدة تالئم العاملين في مجال‬ ‫التصميم والجرافيك‬

‫الملف‬ ‫‪58‬‬

‫األردن‪ :‬مذكرة تفاهم لتأهيل وتشغيل‬ ‫األكاديمية األردنية للطباعة والتغليف‬ ‫األكاديمية ستعمل على رفع كفاءة ومهارة‬ ‫العاملين وتنظيم العمل المهني في قطاع‬ ‫المطابع‬

‫‪58‬‬

‫اإلمارات‪ :‬زيروكس تطرح أحدث‬ ‫حلول التغليف الرقمي‬

‫‪57‬‬

‫‪ME Printer FZ L.L.C‬‬

‫ص‪.‬ب‪ ،502183 .‬مدينة دبي لإلعالم‬ ‫دبي‪ ،‬اإلمارات العربية المتحدة‬ ‫هاتف‪+971 4 391 12 10 :‬‬ ‫فاكس‪+971 4 390 95 61 :‬‬ ‫البريد اإللكتروني‪info@meprinter.com :‬‬ ‫موقع اإلنترنت‪www.meprinter.com :‬‬ ‫مدير النشر للمجموعة‬ ‫مرتضى كريميان‬

‫هيئــة التحـــرير‬ ‫رئيس التحرير‬ ‫إسكندر جهانباني‬ ‫‪alex@meprinter.com‬‬ ‫المحرر التقني – القسم العربي‬ ‫د‪ .‬جورج نوبار سيمونيان‬ ‫‪g.simonian@meprinter.com‬‬ ‫المحرر التقني – القسم اإلنجليزي‬ ‫رود هايز‬ ‫‪rhayes@meprinter.com‬‬ ‫المحررون‬ ‫د‪ .‬محمود غزال‬ ‫‪+971 4 391 12 08‬‬ ‫‪arabic@meprinter.com‬‬ ‫نيتو موهان‬ ‫‪+971 4 391 1598‬‬ ‫‪english@meprinter.com‬‬ ‫د‪.‬يونس شكرخآه‬ ‫‪younes@meprinter.com‬‬ ‫المختصون المشاركون في التحرير‬ ‫فرانك رومانو (الواليات المتحدة)‬ ‫‪fxrppr@rit.edu‬‬ ‫لوريل برونر (المملكة المتحدة)‬ ‫‪lb@digitaldots.org‬‬ ‫مدير شؤون العمالء‬ ‫برابوال جاندران بي أم‬ ‫‪+971 4 391 12 07‬‬

‫‪sales@meprinter.com‬‬

‫اإلعالنات‬ ‫ياسمين العزب‬ ‫‪+971 4 391 12 10‬‬ ‫‪meprinter @meprinter.com‬‬ ‫توجه المراسالت إلى العنوان التالي‪:‬‬ ‫مجلة ‪ME Printer‬‬ ‫ص‪.‬ب ‪ ،502183‬مدينة دبي لإلعالم‬ ‫بناية رقم ‪ ،9‬مكتب رقم ‪214‬‬ ‫دبي‪ ،‬اإلمارات العربية المتحدة‬ ‫‪meprinter@meprinter.com‬‬ ‫طبعت في مطبعة أطلس‬ ‫جميع حقوق الطبع والنشر محفوظة‬

‫مكافحة الصعاب‪..‬‬ ‫خطة الصحف‬ ‫االحتياطية‬

‫‪51‬‬

‫مكافحة الصعاب‪ ..‬خطة الصحف‬ ‫االحتياطية‬ ‫صناع آالت الطباعة يدونون آراءهم حول‬ ‫طول األجل والتوجهات الوشيكة في‬ ‫صناعة الصحف الورقية‬

‫‪49‬‬

‫مالمح صحافة ما بعد الثورة‬ ‫سامح عبداهلل‪ ،‬نائب رئيس تحرير صحيفة‬ ‫األهرام المصرية يحدثنا حول ماهية‬ ‫التغيرات التي طالت الصحافة في مرحلة‬ ‫ما بعد الثورة في مصر‬

‫مجلة ‪ ME Printer‬الشريك اإلعالمي الرسمي‬


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ME Printer, the leading print communication magazine in Middle Print Buyers Guide East is pleased to present to you the a valuable resource guide to print service providers in UAE. A great and affordable marketing solution for printers to place their products and services in front of thousands of potential print buyers Find the finest: Offset Printers Digital Printers Large Format Printers Package Printers Label Printers Repro Houses Finishing Houses

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