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Arabic Inclusive

‫ﻂﺳﻭﻷﺍ ﻕﺮﺸﻟﺍ ﻲﻓ ﺔﻋﺎﺒﻄﻟﺍ ﻢﻟﺎﻋ ﻲﻓ ﺔﺼﺼﺨﺘﻣ ﺔﻠﺠﻣ‬

Arabic Inclusive

‫ﻣﺠﻠﺔ ﻣﺘﺨﺼﺼﺔ ﻓﻲ ﻋﺎﻟﻢ ﺍﻟﻄﺒﺎﻋﺔ ﻓﻲ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ‬ Affiliated to IMPZ

Vol. 6 / Issue 63 / December 2009

MAGENTA 50%

75% 25%

YELLOW 50%

25% 75%

YELLOW 50%

75% 25%

50% CMYK

25%

CMYK

Vol. 7 / Issue 65 / February 2010

SHOW PREVIEW - PART 2 GULF PACK & GULF PRINT 2009 KICKS OFF ������ ���������������� ������������� ������������ �������� �����٦ ���������٥ ٥ ���������٢ ٠ ٠ ٩

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ME PRINTER COVER WINS GOLD

ENDURING THE CRISIS OPPORTUNITIES IN THE WORST OF SIGN & GRAPHIC IMAGING 2010 POST-SHOW REPORT

‫ﺔـﻴﺑﺮــﻌﻟﺍ ﺔﻐﻠﻟﺍ ﻢﺴﻗ ﻲـﻓ ﺃﺮـﻗﺇ‬

‫ﺐــﻳﻮﻟﺍ ﻝﺍﺆــﺳ‬ ‫يعابطلا ميلعتلا‬: ‫؟لوؤسملا نم‬

‫ﺇﻗـﺮﺃ ﻓـﻲ ﻗﺴﻢ ﺍﻟﻠﻐﺔ ﺍﻟﻌــﺮﺑﻴـﺔ‬

‫ ةعابطلل جيلخلا ضرعم ىلع ةرظن‬2009

‫ ﺇﺗﺒﹽـﺎﻉ ﺍﻟﻤﻌـﺎﻳﻴــﺮ‬:‫ﺇﺩﺍﺭﺓ ﺍﻷﻟـــﻮﺍﻥ‬

٢٠٠٩ ‫ﺟﺎﺋﺰﺓ ﺩﺑﻲ ﺍﻟﺪﻭﻟﻴﺔ ﻟﻠﻄﺒﺎﻋﺔ‬ ‫ﻣﻲ ﺑﺮﻧﺘـﺮ ﺗﻔﻮﺯ ﺑﺎﻟﺠﺎﺋــﺰﺓ ﺍﻟﺬﻫﺒﻴــﺔ‬

50% CYAN C+Y

CYAN

C+Y C+M

MAGENTA CYAN C+M M+Y

MAGENTA YELLOW BALANCE M+Y YELLOW REGISTER BALANCE BALANCEREGISTER BLACK BALANCE 75% BLACK 50%

75% 25%

Regional printers revive marketing strategies, COLOUR MANAGEMENT: CATCHING UP WITH STANDARDS place focus on innovation

25% 75%

CYAN 50%

75% 25%

MAGENTA 50% 25% 75%

LOOKING BEYOND THE RECESSION


KBA Sheetfed Offset

KBA Rapida 75 More go for your dough

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If you’re looking for a versatile B2 offset press whose output, automation and features will deliver the goods without breaking your budget, look no further than our new KBA Rapida 75. Its standard format is 530 x 750mm, with 605 x 750mm as an option. It has a maximum production speed of 15,000 sheets per hour. It can print paper or board up to 0.6mm thick. It is compact yet packs a powerful punch. And it can be configured as two to eight printing units with semi-automatic plate changing, anilox coating, autoconvertible perfecting, a delivery extension, nonstop delivery, user-friendly ErgoTronic console, JDF interface, DensiTronic quality control and a raft of other features from the big Rapidas. Any questions? Just give us a call. Egypt: +20 2 2589-1259, khaaa@kheiashy.com, Iran: +98 21 8853 5244, saidal@noortec.com, Lebanon: +961 5 951126, limak@limak-lebanon.net.lb, Saudi Arabia: +966 1292 0440, makspe@qualitynet.net, Syria: +963 1122 16067, kabbani@mail2syria.com, Turkey: +90 212 698 5100, rkoehle@dereligraphic.com, UAE: +971 6 543 6222, najem@giffingraphics.com, Yemen: +967 2 258177, printech@y.net.ye www.kba.com


Contents Events

News Platform

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ME Printer Cover Wins Gold at Dubai Print Award

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Middle East: Soma Engineering Names Heidelberg Regional Sales Partner

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Libya: Tripoli to Host Technoprint Libya 2010

6

Kuwait United Company Installs Manugraph Cityline Express

7

Egypt: Duplo International Sponsors Technical Seminar at Helwan University

7

Lebanon: Modern Printing Marks Entry into Narrow Web Flexo Market

10

KSA: Alkhorayef Reports Increasing Demand for Petratto Folding/Gluing Machines

10

Middle East: Heidelberg Clinches Multiple Deals

10

Dubai: Cameron Balloons Lift Burj Khalifa Appeal

11

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ME Printer February 2010

Regional

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Dubai International Print Award 2009 Winners Announced

15

Dubai: HP Highlights Scope of Latex Printing Technology

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Dubai: OKI C910 Launch Captures Art Enthusiasts


Infocus 16

Vol. 7 / Issue 65 / February 2010

ME Printer FZ L.L.C.

P.O.Box: 50 2183 Dubai Media City, Dubai – UAE Tel: +971 4 391 1210 Fax: +971 4 390 9561 E-mail: info@meprinter.com Internet: www.meprinter.com

Exhibition

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‫ﻣﺠﻠﺔ ﻣﺘﺨﺼﺼﺔ ﻓﻲ ﻋﺎﻟﻢ ﺍﻟﻄﺒﺎﻋﺔ ﻓﻲ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ‬ �������� �� ����

Group Publishing Director Morteza Karimian karimian@meprinter.com

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ME Printer Editorial Team

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Editor-in-Chief Eskandar Jahanbani alex@meprinter.com

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Technical Editor - English Section Rod Hayes rhayes@meprinter.com

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Technical Editor - Arabic Section Dr. George Nubar Simonian g.simonian@meprinter.com

‫ﺇﻗـﺮﺃ ﻓـﻲ ﻗﺴﻢ ﺍﻟﻠﻐﺔ ﺍﻟﻌــﺮﺑﻴـﺔ‬ ������ ���������������� ������������� ������������ ��������

A comprehensive list of printing, packaging and related trade events in 2010

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Dennis Mathew Daniel +971 4 391 1598 english@meprinter.com Dr. Younes Shokr Khah younes@meprinter.com Specialist Contributing Editors USA - Frank Romano fxrppr@rit.edu UK - Laurel Brunner lb@digitaldots.org Iran - Khodayar Sadeghi sadeghi@iranprint.com

Finishing Line Perceiving ColourNo Hard and Fast Rules

Client Service Manager

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Prabhulla Chandran P M +971 4 391 1207 sales@meprinter.com Graphic Designer Samlal S +971 4 391 1206 samlal@meprinter.com

By Rod Hayes

Chief Accountant

Hareesh K. V. +971 4 391 1546 hareesh@meprinter.com

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Editors Hiba Moussa +971 4 391 1208 hiba@meprinter.com

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SGI 2010 closes with positive outlook Post-show report

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Colour Management: Coming of Age in the Middle East

The comprehensive monthly magazine dedicated to the graphic arts industry print professionals in the Middle East

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‫ﻣﻮﺳﻢ ﺍﻷﻋﻴﺎﺩ ﺍﻟﺤﺎﻓﻞ ﺑﺎﻟﻨﺴﺒﺔ ﻟﻠﻤﻄﺎﺑﻊ‬ ‫ ﻓﺮﺍﻧﻚ ﺭﻭﻣﺎﻧﻮ‬:‫ﺑﻘﻠﻢ‬

‫ﻣﻌﺮﺽ ﺍﻟﻠﻮﺣﺎﺕ ﺍﻹﻋﻼﻧﻴﺔ ﻭﺍﻟﺘﺼﻮﻳﺮ‬ ‫ – ﺗﻘﺮﻳﺮ ﻣﺎ ﻗﺒﻞ ﺍﻟﻌﺮﺽ‬٢٠١٠ ‫ﺍﻟﺠﺮﺍﻓﻴﻜﻲ‬

The necessity of colour management is being realized on a larger scale and printers are catching up to the latest technologies through dedicated workshops and seminars. We take a look at efforts made by international organizations for standardization of colour representation and find out how printers in the region are adopting the various colour standards. Sign and Graphic Imaging 2010 was the talk of the town last month. Included in this issue is a comprehensive post-show report on the exhibition.

ME Printer Official Media Partner

Advertising

+971 4 391 1210 meprinter@meprinter.com Correspondence and advertising material to be sent to ME Printer Magazine Office 214, Bldg. No. 9, Dubai Media City Dubai – UAE or E-mail to: meprinter@meprinter.com Printing: Atlas Printing Press LLC

44

Saudi Print

ME Printer February 2010

Find comfortable job situations, post investment opportunities, invite investors and buy and sell ... in the Middle East market place

All rights reserved. No part of this publication may be reproduced in whole or in part without written permission of the publisher. Whilst every care has been taken in the preparation of the editorial content, the publishers cannot be held responsible for any errors or omission. Readers are requested to seek specialist advise before acting on information contained in this publication, which is provided for general use and may not be appropriate for the reader’s particular circumstances.

3


Editor’s Note

Two important events took place last month. Personally I believe both of them to be like a breath of fresh air pointing to better days for the regional graphic arts industry. Sign & Graphic Imaging Middle East which opened its doors on 25 January once again proved to be a crowed puller. More than 10,000 people visited the show; but what was more important was the quality of visitors, which led to healthy deals and precious leads. Print award 2009 proved to be another triumph for PPG and the regional graphic arts industry. Printers from across the Middle East, India and North Africa embraced the competition. If there was any doubt that Dubai International Print Award has the potential to become a serious and prestigious regional and, in near future, a world class event, it was dispelled following the glamorous celebration of the event’s 4th edition. To our delight this year’s awards had a very sweet surprise for us at ME Printer. The 55th edition of ME Printer magazine with personalized cover won the coveted gold prize in the digitally printed newsletter category. I would like to congratulate all my colleagues and contributors to ME Printer for this achievement. Our readers will find other interesting articles in this issue including our exclusive interview with the head of the company that produced a hot-air balloon with a printed image of HH Sheikh Mohammed Bin Rashid Al Maktoum. The balloon was used during the Burj Khalifa tower’s inauguration ceremony.

Eskandar Jahanbani Editor in Chief

Dubai International Print Award showed off once again its potential to become a world class event

ME Printer Cover Wins Gold at Dubai Print Award The personalized cover was printed at IMC Advertising on the Xerox DocuColor

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ME Printer February 2010

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ME Printer’s 55th issue (March 2009), a special ‘personalization cover’ project with IMC Advertising, won gold in the Digital Printing-Newsletter category. The cover of the personalized issue was printed on the Xerox DocuColor 8000 digital press. The designing of the cover was done in Adobe

InDesign for static elements, and Xerox VIPP Pro Publisher plug-in was used for variable elements. Xerox FreeFlow VI software was used to rip and store the static part of the cover as a background form. The media chosen was a 300 gsm Fedrigoni stock called Sirio Pearl. This was the fourth such successful partnership between ME Printer and Xerox to popularize the conjunction of both digital and offset technologies. The ME Printers database of subscribers, used as the key element of the whole personalization project, had to be standardized. This involved checking for errors, duplications, the removal of spaces, commas, lines and making the letter casing consistent. Only four elements were required for this campaign: first name, full name, postal address and postal method. These fields were separated from the database. The first name was used on the front and back cover,

in areas 1, 2 and 3. The postal address was used in area 4 and the postal method was used in area 5. In order to maintain maximum productivity on the print engine, Xerox FreeFlow VI Software was used to rip and store the static part of the cover as a background form. This has significant impact on productivity as the memory intensive background was only ripped once and the variable elements are added as required. Each unique personalized image was submitted to the DC8000 Digital Press and both sides were automatically imposed and printed in a single pass on a SRA3 sheet. The inside pages were printed on offset. Prior to the perfect binding operation the full flood UV coating was applied to the personalized covers. The total time taken to prepare, process and print the personalized covers with a database of around 6500 names was just under 7 hours, including 1 hour for preparation.


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News Regional

Middle East: Soma Engineering Names Heidelberg Regional Sales Partner The tie-up is aimed at furthering Soma’s international operations

From left to right (clockwise): Ayman Tally, National Key Accounts Manager, Heidelberg Saudi Arabia, Biju George, Product Manager-Sheetfed and Flexo, Heidelberg Gulf Est. Prakash Govindarao, Sales Engineer – Flexo, Heidelberg Gulf Est., Mazen Wafic El-Tibi , Board Member Sales & Marketing Director, Heidelberg ME, Zeid B. Al-Jehni, General Manager, Heidelberg ME, Ondrej Malek, Area Sales Manager, SOMA

Czech manufacturer of printing and converting machines Soma Engineering has named Heidelberg as sales partner for the Middle East, in a move by the company to expand its operating activities in the region. “This cooperation will strengthen our position in the Middle East and provide us with increased cultural understanding of a growing market

recognised for its investment power,” said marketing director of Soma Petr Blasko. “We are extremely pleased to have made this strategic agreement with Heidelberg ME and look forward to a long and successful business partnership.” Originally established in the 1890’s and state owned, the company served the textile and electronics industries until 1992 when it was

privatised and SOMA Engineering was formed. Located in Lanskroun, Czech Republic with 190 employees, SOMA engineering now manufactures a range of printing and converting machines. Its portfolio encompasses CI flexographic printing presses, slitter/rewinders, laminators, mounter/proofers, sheeters and special purpose, custom built machines. Flexographic printing presses from Soma include models for either solvent or water-based inks in varying widths. The company is also a supplier of CI presses for UV flexo applications. Its range of medium web central impression presses are designed for roll-to-roll printing on paper, films, foils and laminates. The company also offers a range of laminating machines in varying degrees of sophistication and capable of handling a wide range of materials. Currently, Soma has an international market presence with representation and distribution channels in Central and Eastern Europe, Turkey, USA and South America.

Libya: Tripoli to Host Technoprint Libya 2010

ME Printer February 2010

The show will be held on 8-11 March

6

The Productive Cooperative Society for the Printing Industries and its Accessories (TAJ), which is part of the Egyptian Chamber of Printing Industries, announced that it will organize the Technoprint Libya exhibition on 8–11 March 2010 in Tripoli, in association with Al Waha Co. for Exhibitions. The exhibition will be organized as part of the Libya Exhibition for Printing & Advertising (TIFA 2010) in its 4th edition, under the supervision of the General Body of Exhibitions in Libya. The show will cover an exhibition space of around 1,300 square meters. Commenting on the event, Ahmed Zuhair, CEO of exhibitions at TAJ,

said that holding the event in Libya is aimed at exploring new markets, highlighting the developments in the Egyptian printing industry over the past few years, and increasing export opportunities. Egypt’s Industry Modernization Program will bear 85% of the total costs of the Egyptian exhibitors, who will pay only 15% of the cost value of 430 Egyptian pounds per square meter. Exhibitors who comply with the terms of the Industry Modernization Center, will receive 85% of the financial support to cover the total cost, including packaging and land and air freight. The exhibition will cover the following areas in the printing

industry: digital printing machines, raw material and cardboard, packaging equipment, metal and plastic raw material, billboards and its equipment, large format printing machines, LCD screens, computer equipment and accessories, colour separation equipment and other types of printing machines.


Kuwait United Company Installs Manugraph Cityline Express The investment facilitated through Dynagraph is aimed at handling the company’s increasing multicolour printing requirements Kuwait United Company, publisher of newspapers and magazines such as Al Waseet, Layalina, Al Hayat Newspaper, Al Balad and Al Jazeera is seeking to expand it portfolio through a recent investment in a Manugraph Cityline Express, acquired through Dynagraph. KUC is aiming to set new standards in the Kuwaiti Industry to meet the desired print output in time with a higher number of coloured pages. The Manugraph Cityline Express, according to the buyers, offers all the prerequisites to achieve the company’s objectives. The compact single width, single circumference web offset press provides a flexible construction of the print units, folders and reel stands and offers not only a wide variety of configuration pos-

sibilities but also of production possibilities in terms of colour impositions, pagination, etc. The Cityline Express at KUC has a cut off of 578mm and can deliver up to 35,000 copies per hour. It consists of five 4x4 towers, one mono print unit without unwind, two stacked mono units, three heatset web units, ten stand alone reel splicers and one fold 2:3:2 with quarter fold for ten possible webs. The Cityline Express is controlled through its PLC colour touch screen panel from where the operator controls each printing unit and the ink/water balance. A counter displays net and gross copies, alarm messages as well as offers web break detections. The press is equipped with an ink presetting system Manucolor

with CIP4 interface, which allows centralized ink control, and with a colour control system Quatech with close loop control of ink key colours, registration control and cut-off control.

Egypt: Duplo International Sponsors Technical Seminar at Helwan University The College of Applied Arts Printing and Publishing Department hosted a session on print finishing and binding techniques

In the presence of more than 70 students of the Department of Printing, Publishing and Packaging, as well as some of the Delta Company management and members of their teaching staff, de Ghellinck gave a presentation on state-of-the-art finishing and binding machines used for digital prints and commercial publications, explaining the most impor-

tant features and characteristics of each system. The seminar was concluded with a Q&A session. Delta Co. highlighted its diverse interests in all areas of the printing industries, starting from preprinting equipment, printing and finishing, to binding and paper converting, packaging, and various consumables.

ME Printer February 2010

Delta Co., the authorized representative of Duplo International, together with the Printing & Publishing department at the College of Applied Arts, Helwan University, organized and sponsored a technical seminar titled “The latest techniques used for print finishing and binding.” Reginald de Ghellinck, regional development manager at Duplo International, provided an overview of the company’s major products, machines and systems that are used in the phases of finishing and binding, such as machines for producing manuals & books, cutting machines, folding machines, as-sembling, perfect binding & coating machines, especially machines used in digital printing.

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News

Regional

Lebanon: Modern Printing Marks Entry into Narrow Web Flexo Market The company recently acquired a Mark Andy 2200 XL press from Dynagraph

Beirut-based commercial offset printer Modern Printing Company has added a Mark Andy 2200 XL to boost

its offerings in the label, web flexo, tags and ticket markets. The deal was signed with Dynagraph Lebanon. Richard Nasraoui, owner and operator of the press, called the Mark Andy 2200 XL a ‘next generation’ printer because of its simplicity in operation, which requires low operator intervention, minimal adjustments and provides the operator simple access and control of all press functions. Commending the technical assistance provided in Lebanon as one of the major factors that prompted him to invest in the narrow web press, Nasraoui added, “The new Mark

Andy 2200 has the fastest set-up and changeover in its class, a complete station can be set up in less than 1 minute, no inking adjustments are required, change repeat size is made without adjustment, and impression setting changes are completed within seconds with substrate change. The Mark Andy 2200 allows a 50% decrease in waste through its intelligent auto registration system.” The Mark Andy 2200 incorporates the quick change inking system. The high-speed 2200 XL is a premium print platform designed for established printing businesses.

KSA: Alkhorayef Reports Increasing Demand for Petratto Folding/Gluing Machines The Metro 78 meets demand for various converting and finishing jobs

Alkhorayef Printing Solutions in Saudi Arabia recently sold three Petratto Metro folding and gluing machines to Imam University Printing Press in Riyadh, Al Nashir

Al Arabai Press in Riyadh and Royal commission Press in Jubail. The Metro 78 is a flexible machine that can be utilized for many kinds of converting and finishing jobs (folding, gluing, perforating, creasing). The machine is equipped with a conveyor system with rollers which ensures safe transport of the stocks. For operator safety, an electronic carpet, which if stepped on, stops the machine. A crawl or inching mode (forward and reverse) assists the operator to set-up the machine without using heavy hand wheels. Eng. Khalid Nada, Projects

Department Manager at Alkhorayef Printing Solutions, is upbeat about the demand for similar machines from the Italian manufacturer. “Unlike other machines of this type it is not necessary to buy a different machine for every application. A digital management system allows dialogue with other modules or machines. All settings can be controlled from a portable touch screen control panel. Because of the modular design, the Metro can be used with attachments such as tape applicators, gluing devices, feeders to attach cards, CDs etc.,” he said.

Middle East: Heidelberg Clinches Multiple Deals ME Printer February 2010

Several machines have been delivered to presses in UAE and Qatar

10

Heidelberg has announced three recent deals in the UAE and Qatar for delivery of the following machines: Polar 115 X high-speed cutter and Heidelberg Stahl folder KH 78/4KLL to Al Jazeera Printing Press in Qatar; Heidelberg Stahl folder KH 78/4KLL to Fujairah National Printing Press; and Heidelberg Suprasetter A105

processless CtP to Pattaniparampil Printing Press in Sharjah. The equipment will add to the array of Heidelberg equipment in operation at the three presses, which are loyal customers of the brand. The Polar 115 X is mainly used in the print format class 70 × 100 cm and can be upgraded with

peripheral equipment (lift, jogger, buffer, transport grippers, loading and unloading system) to a cutting system. The Suprasetter A105 can image printing plates of all popular print formats (both sheetfed and web) up to 70 x 105 centimeters (27.56 x 41.34 inches).


Dubai: Cameron Balloons Lift Burj Khalifa Appeal Hot-air balloons with images printed on the Durst Rho 351 were used during the tower’s inauguration ceremony

Alan Noble Managing Director, Cameron Balloons Ltd.

to the fabric, but Durst have been most helpful in this respect and are continuing to be so.” Commenting on the future prospects of printing on balloons, Alan said, “I would describe it as “early days” in respect of printing onto balloons. At the moment we can only print on to white fabric, but I expect this to change as more UV inks with better density are developed over the next few years. I also expect us to quite rapidly reach a situation where most of our balloon artwork is printed. I should stress that as well as balloons we manufacture many different products constructed from fabric, such as inflatable buildings, and I expect we will be printing those in the near future.” Established in 1971 in Bristol, the world’s largest manufacturer of hot-air balloons undertakes construction of fabric structures, inflatable buildings, exhibition stands, giant product displays, specialised protective packaging, aerial camera platforms, lighting globes or tubes that float in the air and wide format printing up to 3 m in width by any length.

For Advertising Enquiries: Contact: +971 4 3911210 Email: sales@meprinter.com

ME Printer February 2010

UK-based balloon manufacturer Cameron Balloons added to the glamour of the inauguration ceremony of the world’s tallest tower Burj Khalifa in Dubai when its hot-air balloon with a printed image of HH Sheikh Mohammed Bin Rashid Al Maktoum lifted off amid fireworks and cheers from the crowd. Alan Noble, Managing Director, Cameron Balloons Ltd., explained how the Burj Khalifa project was handled in terms of printing and logistics. “The order and images were passed to us by an intermediary in the Emirates. We already have a number of other balloons in the area, but this is the first one in Dubai that we have printed in-house. I have to say that most balloons are ordered for promotional purposes-they make great flyingbillboards.Commissions to simply carry images of people rather than advertising are quite unusual,” he said. He added, “The image on the balloon at the Burj Khalifa (where it is surrounded by fireworks) is a good example of how hot-air balloons can “glow” well at night if correctly designed. The three different images on the balloon are each approx. 11m in height.” The company is seeking to expand

its in-house printing facilities with its recent acquisition of a Durst 7.4 m wide printer at a cost of more than £100,000. “We have a Durst Rho351. This was installed last year and we now undertake all our printing in-house. Perhaps I can put our belief in printing onto balloons into a financial context - I expect the Durst Rho351 to return our investment in it within 12 months,” said Alan. “As a fully certified aircraft manufacturer we like to deal with companies that are equally quality minded. Durst had a good background in optical products before becoming involved in printing and their products are solidly and meticulously built. Printing in-house has enabled us to reduce our actual print costs per sq m by 50%.” Alan emphasizes the role of Durst printers in achieving the company’s vision and targets when printing on different media. “Our balloons (or the envelope-the bit that holds the hot-air to be more precise) are manufactured from rip-stop nylon that is coated with a special solution to reduce air porosity. It is quite difficult to make inks key

11


Events

Dubai International Print Award 2009 Winners Announced The event was marked with a gala dinner on 27 January at the Grand Hyatt Dubai

Dubai Chamber of Commerce and Industry’s Printing and Publishing Group (PPG), announced the awards for the fourth ‘Dubai International Print Award 2009’ during a gala dinner held on 24 January at the Grand Hyatt hotel in Dubai, attended by senior governmental dignitaries and PPG members. Awards were given to 23 winners across different categories of which 16 represented offset printing and 7 were from digital printing. More than 850 entries from across the Middle East and North Africa region competed for top honours in 23 categories, making the awards the biggest of its kind and the most sought after in the region. Dubai-based presses received the highest number of awards; Emirates Printing Press (EPP) bagged 8 awards, Modern Printing Press; 7 awards, and Colorlines Printing Press; 7 awards. Dar El Kotob/Dots

of Lebanon and Hala Printing Company of Saudi Arabia led among the international winning entries. Awards were also distributed to presses from Kuwait, Oman, Bahrain, Jordan and India. HE Hisham Al Shirawi, 2nd Vice Chairman, Dubai Chamber said, “We at Dubai Chamber have been associated with the Dubai International Print Award since its inception in 2006 and its expansion this year into Egypt and Levant marks a special milestone for PPG and serves our strategic objectives of supporting the development of business and promoting Dubai as an international business hub. I take this opportunity to congratulate all the winners of this prestigious award which is now a well-recognised project in the region. The printing industry here has developed in a big way and the Award is the best form of recognition for the

talent in the Arab world.” Ahmad Bin Hassan Al Shaikh, Chairman of Printing and Publishing Group, praised both nominees and winners saying: “The industry has grown by leaps and bounds in terms of both business volumes and capabilities, and this year’s edition of the Dubai International Print Award has been the most competitive. Not only did we have more entries this year, but we received very interesting and innovative nominations, which reflect how the industry has progressed in this part of the world.” The Dubai International Print Award was established in 2006 to serve as a benchmark of quality and excellence for the UAE’s printing and publishing industry, covering various aspects of the business such as management efficiency and innovation, and has since expanded its coverage to other countries such as Lebanon, Syria, Egypt, Jordan and India, among others. Tarek Jawharji, Vice-Chairman of Printing and Publishing Group, said, “Although given the challenging economic condition we have witnessed a great amount of enthusiasm from all our nominees across the region. Choosing 23 final winners from a lot of 850 entries was indeed a challenging task for our jury and I would like to extend my gratitude to them as well.”

DUBAI INTERNATIONAL PRINT AWARD - 2009 List of Winners

ME Printer February 2010

Category

12

Country

1

Flyers

Gold

RASHID PRINTERS & STATIONERS LLC

UAE

Silver

EMIRATES PRINTING PRESS

UAE

Bronze

MODERN PRINTING PRESS

UAE

Aspiration

DEIRA PRINTING PRESS

UAE

2

Pop Material

Gold

PAPERMOON

LEBANON

Silver

RASHID PRINTERS & STATIONERS LLC

UAE

Bronze

POWER PRINT

UAE

Aspiration

MUSCAT PRINTING PRESS

OMAN


Posters

Gold

INTERNATIONAL PRINTING PRESS

UAE

Silver

MODERN PRINTING PRESS

UAE

Bronze

EMIRATES PRINTING PRESS

UAE

Aspiration

EXCEL PRINTING PRESS

UAE

4

Magazines

Gold

DAR EL KOTOB/DOTS

LEBANON

Silver

HALA PRINITNG CO

KSA

Bronze

EMIRATES PRINTING PRESS

UAE

Aspiration

OMAN PRINTERS & STATIONERS

OMAN

5

Books

Gold

EMIRATES PRINTING PRESS

UAE

Silver

DAR EL KOTOB/DOTS

LEBANON

Bronze

RASHID PRINTERS & STATIONERS LLC

UAE

Aspiration

CALLI GRAPH

LEBANON

6

Annual Reports

Gold

HALA PRINITNG CO

KSA

Silver

AL GHURAIR PRINTING & PUBLISHING

UAE

Bronze

INTERNATIONAL PRINTING PRESS

UAE

Aspiration

DAR AKHBAR AL KHALEEJ PP

BAHRAIN

7

Cards

Gold

ANASWARA OFFSET PRIVATE LTD

INDIA

Silver

DELTA PRINTING PRESS

UAE

Bronze

HALA PRINITNG CO

KSA

Aspiration

EID PRINTING PRESS

LEBANON

8

Calendars

Gold

EMIRATES PRINTING PRESS

UAE

Silver

BRITISH INDUSTRIES

KUWAIT

Bronze

GULF SCAN LLC

UAE

Aspiration

S.T. REDDIAR & SONS

INDIA

9

Brochures

Gold

COLORLINES PRINTING PRESS

UAE

Silver

INTERNATIONAL PRINTING PRESS

UAE

Bronze

RASHID PRINTERS & STATIONERS LLC

UAE

Aspiration

FERAS PRINTING PRESS

JORDAN

10

Catalogues

Gold

DAR EL KOTOB/DOTS

LEBANON

Silver

EMIRATES PRINTING PRESS

UAE

Bronze

DELTA PRINTING PRESS

UAE

Aspiration

MAZOON PRINTING PUB & ADVERTISING

OMAN

11

Directories

Gold

EMIRATES PRINTING PRESS

UAE

Silver

GALADARI PRINTING & PUBLISHING

UAE

Bronze

COLORLINES PRINTING PRESS

UAE

Aspiration

MUSCAT PRINTING PRESS

OMAN

12

Boxes

Gold

EMIRATES PRINTING PRESS

UAE

Silver

DELTA PRINTING PRESS

UAE

Bronze

SARAWAT PRESS

KSA

Aspiration

TCPL PACKGING LIMITED

INDIA

ME Printer February 2010

3

13


Events 13

News papers

Gold

UNITED PRINTING & PUBLISHING

UAE

Silver

AL GHURAIR PRINTING & PUBLISHING

UAE

Bronze

MASAR PRINTING & PUBLISHING

UAE

Aspiration

N/A

14

News letter

Gold

MODERN PRINTING PRESS

UAE

Silver

BRITISH INDUSTRIES

KUWAIT

Bronze

DEIRA PRINTING PRESS

UAE

Aspiration

RUWI MODERN PRINTERS

OMAN

15

Handcraft jobs

Gold

COLORLINES PRINTING PRESS

UAE

Silver

MODERN PRINTING PRESS

UAE

Bronze

GULF TECHNICAL COMMERCIAL PRINTING PRESS

UAE

Aspiration

N/A

16

Innovation Awards

Gold

ZABEEL PRINTING PRESS

UAE

Silver

HALA PRINITNG CO

KSA

Bronze

COLORLINES PRINTING PRESS

UAE

Aspiration

ATLAS PRINTING PRESS

UAE

ME Printer February 2010

Digital printing

14

1

POP Material - Digital

Gold

GULF SCAN LLC

UAE

Silver

MODERN PRINTING PRESS

UAE

Bronze

COLORLINES PRINTING PRESS

UAE

2

Posters - Digital

Gold

INTERNATIONAL PRINTING PRESS

UAE

Silver

COLORLINES PRINTING PRESS

UAE

Bronze

IMC ADVERTISING

UAE

3

Annual Reports - Digital

Gold

INTERNATIONAL PRINTING PRESS

UAE

Silver

SPECTRUM DIGITAL PRINTING

UAE

Bronze

COLORLINES PRINTING PRESS

UAE

4

Cards - Digital

Gold

COLORLINES PRINTING PRESS

UAE

Silver

SPECTRUM DIGITAL PRINTING

UAE

Bronze

RUWI MODERN PRINTERS

OMAN

5

Brochures & Catalogues - Digital

Gold

DELTA PRINTING PRESS

UAE

Silver

ASIATIC PRINTING PRESS

UAE

Bronze

CONNECT4 DIGITAL PRINITNG

UAE

6

News letter - Digital

Gold

IMC ADVERTISING

UAE

Silver

COLORLINES PRINTING PRESS

UAE

Bronze

MODERN PRINTING PRESS

UAE

7

Flyers Direct Mail - Digital

Gold

SPECTRUM DIGITAL PRINTING

UAE

Silver

INTERNATIONAL PRINTING PRESS

UAE

Bronze

MODERN PRINTING PRESS

UAE


Dubai: HP Highlights Scope of Latex Printing Technology The HP Designjet L25500 LFP was unveiled at SGI 2010

HP Middle East unveiled during SGI 2010 the HP Designjet L25500 large format printer with its new HP Latex Printing Technology which is aimed at reducing the environmental impact of print outputs. At a separate event held in Dubai during the SGI exhibition, senior representatives from the company highlighted the applications of the technology, such as production of indoor and outdoor applications for customers including hospitals, hotels, schools and malls. “Customers have been asking us for a versatile, cost-effective alternative to eco-solvent-based printing

solutions for the production of a wider range of indoor and outdoor large-format applications, while reducing the impact of printing on the environment,” said Oscar Vidal, EMEA business manager for the HP Designjet PSP portfolio, “The expanded HP Latex Printing Technology portfolio enables us to meet and exceed this demand for a variety of customers, allowing them to create a competitive advantage and seize new growth opportunities.” The Designjet L25500 is targeted at low-volume print service providers (PSPs) as an alternative to eco-sol-

vent ink technologies. HP Latex Inks produce odourless prints that allow placement in point-of-purchase environments. “The inks are nonflammable and non-combustible and do not require special ventilation equipment or external dryers,” Vidal said. “In addition, it prints a wider range of applications–from durable outdoor signage to highresolution, close-view prints–than is possible with eco-solvent or traditional water-based printing alone.” HP introduced six printing media compatible with HP Latex Ink printers. These additions expand the portfolio to 19 printing materials, including seven recyclable substrates and several PVC-free alternatives. The company also announced expansion of the HP Planet Partners program to include the HP Large-format Media takeback program in UAE, allowing customers to easily return and recycle prints produced with HP Latex Inks on HP recyclable media as well as original HP 789 Latex Designjet Ink cartridges and printheads at no additional cost.

Oscar Vidal EMEA business manager, HP Designjet PSP portfolio

Dubai: OKI C910 Launch Captures Art Enthusiasts The printer supports A3 speeds of 16 ppm in colour and prints on media ranging from 64 to 300 gsm available in two models: the C910n (networked) and the C910dn with additional duplex functionality as standard. “The C910 is designed to deliver high quality print output at a highly competitive price. It also offers superior media flexibility, which enables customers to print on a wide range of materials and maximize return on investment,” said John Ross, General Manager Middle East, India and North East Africa, OKI Printing Solutions. He added, “The C910 meets both speed and output quality demands, with its ability to process large files, handle different media types and

strong colour management functionality. It is compatible with the EFI Colorproof XF RIP and EFI Fiery XF production RIP colour management and workflow software.”

ME Printer February 2010

OKI Printing Solutions launched its new A3 colour printer at an event held at the Jam Jar Gallery in Dubai in 18 January. Images taken by photographer Catalin Marin of Momentary Awe were printed on the C910 and then displayed for visitors to see how art and technology work together. The C910 has been developed specifically to meet the demanding requirements of the commercial print and graphic arts markets. The machine prints on a range of media and on stock from 64 to 300 gsm, and it supports A3 print speeds of 16 ppm in colour and 20 ppm mono. The new range is

15


Infocus Colour Management

COLOUR

Management: Coming of Age in the Middle East

ME Printer February 2010

From standardization of colour representation to imparting education to printers, manufacturers and vendors are making serious efforts to facilitate greater access to the technology ME Printer finds out how printers in the Middle East are catching up to the latest colour matching technologies through education and long-term strategic investments

16

Colour Management has become a recurring topic of discussion in recent times, with manufacturers and vendors promoting the idea through dedicated seminars and conferences throughout the world. The efforts to achieve better colour representations among devices such as cameras, scanners and printers have taken the form of numerous colour management standards that are evolving continuously amid an even faster pace of

technological advancement in the devices. One of the challenges still prevalent is deciding on the parameters that will ensure consistency among the various devices that come in between the concept or design and the finished product. A notable global initiative for a universal colour management system for the print industry was spearheaded by the International Color Consortium (ICC) in


“It is necessary that customers, service providers and printers should correctly carry out many process modules. Examples are the evaluation and selection of materials (papers and printing ink) correct colour management and data file generation in applications (ICC profiles, PDF/X), the production of contract proofs, the measuring control and visual appraisal under standard viewing conditions of these proofs, the production of printing forms and the print run in accordance with acknowledged guidelines,” he said. Hilmer also pointed out that for all printing processes, characterization data and profiles adapted to the standard are available as well as comprehensive tools for application at all process stages from data generation

to the print run. In addition to the standardization of offset processes (sheet fed, web fed, continuous) the standardization of newspaper printing (ISO 12647-3), of gravure publication printing (ISO 12647-4) and of further printing processes need to be successfully implemented. “International standards for printing and prepress technology are regularly adapted to the current technical state of the art. Changes of the standard are implemented quickly in practical concepts, user guidelines, control tools, characterization data and ICC profiles,” said Hilmer. “Changes of material properties (printing paper and printing ink) or of systems (measuring devices, monitors, standard viewing light, output devices, software, and so on) are clearly influencing the specifications of process control.” The packaging sector too has new colour management standards tailored to meet the different requirements of packagers as compared to those of printers. The European Rotogravure Association (ERA), an international organization that represents gravure printers and cylinder engravers, has created what the group calls the

Printshop owners must have a print workflow, and colour management should be an integral part of it

ME Printer February 2010

1993 to promote open, vendor-neutral, cross-platform colour management systems. ICC specifications or profiles describe the colour attributes of a particular device or viewing requirement by defining a mapping between the source or target colour space and a profile connection space (PCS). The group has since been working to make its specification consistent with ISO format and other requirements as the basis for gaining ISO recognition of the specification as an international standard. The International Organization for Standardization (ISO) is actively involved in prescribing several standards for colour print production. The Technical committee 130 (TC 130) within the ISO is responsible for standards relating to the graphic arts and printing. For example, ISO 12647 specifies a number of process parameters and their values to be applied when preparing colour separations for four-colour screen process printing when producing four-colour proof and production prints by flat bed or cylinder screen printing. The parameters and values are chosen in view of the complete process covering the following process stages: colour separation, making of the printing forme, proof production, production printing, and surface finishing. ISO 12647-7:2007 specifies requirements for systems that are used to produce hard-copy digital proof prints intended to simulate a printing condition defined by a set of characterization data. The Process Standards Offset standard (PSO) was formulated in Germany to help printers implement ISO standards. The European Color Initiative (ECI), a group of colour processing experts, has been involved in the creation of PSO with the German Printing and Media Industries Federation (BVDM) and the Munich-based Graphic Research Technology Association (Fogra). Fogra, a leading research centre for the printing industry develops characterization sets for ISO 12647-2. Certification to ISO 12647-2 through Fogra's Process Standard Offset demonstrates a printer's commitment to the highest standards in print quality. Printers are required to have the means and to regularly control colour throughout the workflow; they should be able to print to ISO 12647-2; proof to ISO 12647-7 using the ISOcoatedv2 profile; be able to explain the rendering intents they use and when they use them; and explain the procedures they use when an image has an embedded profile and when it has not. All Fogra certified printers are recommended to have the following equipment so that they can accurately measure and view colour: monitor colorimeter or spectrophotometer set to accurately calibrate and profile all colour critical monitors to ISO 12646; spectrophotometer to measure colour proofs and prints according to ISO 13655; plate densitometer if working with a platesetter or plate and film densitometer if working with a film setter and traditional plate-making; viewing booth with controlled lighting, conforming to ISO 3664; and digital proofing solution with PostScript RIP capable of re-combining colour separated output. According to Medienberatung Michael Hilmer, Fogra cooperation partner in PSO certification, advantages of standardization include international exchange of print data, predictable print results, decreased set-up times and paper consumption, and controlled workflow systems.

17


Infocus

ME Printer February 2010

Print houses in the ME are not only investing in high-end software and atutomated workflows but also providing much needed training in handling them

18

Colour Management first common colour standard for packaging gravure printing. The new colour management standard, called PaC.Space (Packaging Colour Space), has been developed in association with Janoschka Group, the largest cylinder house in Europe, and German software supplier GMG. The Middle East is catching up fast with the latest in colour matching technologies, and several print houses have already made a mark by focusing on not only investing in state-of-the-art software and automated workflows but also providing

of the equipment used for colour management. We calibrate our equipment regularly.” Thyagarajan strongly feels that manufacturer’s must incorporate in-line calibration devices in their machines to enable automatic calibration at regular intervals. The company conducts regular training for its employees with the cooperation of colour management specialists. “We explain to our employee's the importance of following Density Standards, maintaining the machine in good condition and importance of stan-

much-needed training and hand-on experience in handling them. Recently, Alyaum Printing Complex, a subsidiary of Dar Alyaum (Alyaum Media House), in Dammam, Saudi Arabia, was named the first company in the Middle East to have the Process Standards Offset (PSO-ISO 12647-2) certification from Ugra, the ‘Association for the Promotion of Research in the Graphic Arts Industry’ which operates the ‘Swiss Center of Competence for Media and Printing Technology’. Dubai-based Emirates Printing Press employs GMG colour proof solution for producing ISO 12647-7 standard digital proofs with media wedge 2 & GMG Proof check S/W to ensure that proofs conform to ISO standards. Thyagarajan B, Manager-QC & Special Projects, EPP, said, “We use Kodak Prinergy Workflow for processing incoming pdf files and converting them into Fogra standards. We also use ‘Closed loop Density control systems’ in our printing machines to maintain ISO standard Densities.” He added, “It is very important to check the calibration

dardization of machine. We have also attended GUA conference Conducted by Kodak in Budapest, Hungary on the new features they have incorporated in Kodak Prinergy 5.0 Work Flow & Colour flow software,” said Thyagarajan. Printworks Mediatech in Dubai uses colour management solutions from ORIS. Karim Ph. Saad, managing Director, Printworks Mediatech, said, “Colour management complements a high-quality printer in ensuring that we have the right tools to be able to match our clients’ expectations in terms of quality and colour accuracy.” Calibration is performed on the machines at the press in a timely manner and as a standard procedure. “We calibrate our printers every week and sometime whenever it is needed. When we buy a new printer, we spend a week on profiling and testing by using our own equipment and know how. We have a dedicated in-house team for colour management and quality control,” said Karim. “We invite engineers from colour management companies,

manufacturers of printers and rip software firms to train our team. Sometimes, we are invited to travel abroad to get on site training at the manufacturer’s site,” karim said. Training initiatives in the UAE have been given a boost with the involvement of the Printing and Publishing (PPG), which as a representative of the printing community has launched a series of seminars and conferences for the purpose of education and interaction with experts in the field of colour management. In a recent conference on colour management held in Dubai and organized by PPG and Xerox, Ayman Taha, pre-press instructor at Egypt-based Youssef Allam & Co. and lecturer at Print Media Academy, Cairo, presented a clear picture of how the technology will be indispensable for printers in the future. “Colour management itself is not a solution today. Printers and owners must know that they must have a print workflow and colour management should be an integral part of it,” he said. Dan Smith, General Manager for Integrated Marketing for the Middle East and Africa region of Xerox's Developing Markets Operations, explained the company’s efforts in promoting colour management through training initiatives. “Xerox promotes colour management by providing training on producing predictable, customer-pleasing colour. We conduct one-day workshops run by Xerox digital printing professionals, where we focus on the art and science of colour management as well as provide insight and tips on how to achieve the right colour representation. The workshop covers topics such as development of a colour management workflow that can optimize both digital and offset print reproduction, and the various processes involved in colour conversion.” Dan added, “The technology we see today in the DocuColor 7002/ 8002 optimizes colour fidelity and reproducibility and maximizes throughput, with the introduction of the inline spectrophotometer and automated calibration and advanced profiling services. Future production colour devices will be enabled with such features and functionality and Xerox will strive to push the boundaries ever further.”


PROFIT

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IPEX : hall 20

B O B S T G R O U P . C O M


Exhibition

SGI 2010

SGI 2010 CLOSES WITH POSITIVE OUTLOOK

ME Printer February 2010

POST-SHOW REPORT The 12th edition of the show, 25-27 January, drew in quality visitors from all over the region

20

Exhibitors hailed the 12th edition of Sign and Graphic Imaging Middle East (SGI 2010) a success as it concluded on 27 January at Dubai Airport Expo. The three-day event, organized by International Expo Consults (IEC), remains a favourite among signage, outdoor media and digital printing enthusiasts with a comprehensive display of a wide range of new technologies and business and networking opportunities. IEC announced the creation of SGI Awards 2011 at the opening ceremony of the exhibition. Designed to reward innovation and creativity in the sign and graphic industry throughout the Middle East, SGI Awards 2011 will emphasize on the use of outdoor applications for brand promotion and many

other aspects of the signage sectors. Categories will include Most Innovative Signage, Fleet Graphics, Outdoor Signage, Printing & cutting technologies and Green Outdoor campaign with the emphasis on creative and innovative use of products, technology and environment. Nominations for the awards will open from April 2010; the award ceremony will take place during SGI 2011, where the winners will be honoured by their industry peers. Abdul Rehman Falaknaz, President of IEC, said, “As pioneers of the SGI Awards 2011, we are seeking to further encourage the innovative use of outdoor media for brand promotion. Whether it is the signage designer, creator, advertising agency, corporate brand manager, the sign

maker or distributor and even the stands designed in the exhibition itself, submitting the nomination, it is the campaign creativity and innovation we will be rewarding. All are eligible to submit nominations, and guidelines for the requirements will be available shortly.” He added, “Not only will we be rewarding excellence in creativity, but also creating a platform for the exchange of ideas, development of new mediums and growth of innovation in the regional sign and graphic industry.” This year, 216 exhibitors from 22 countries showcased their products, spread across an area of over 16,944 sq. meters. The event received greater international exposure, with global companies constituting 73.14% of the total


number of exhibitors. While the domestic participation was at 26.85%, that from emerging economies such as India and China claimed a staggering 43.05% of the exhibitor portfolio, with the presence of more than 100 companies. The visitor count registered during the show was 10,380. Here’s a round-up of what created buzz on the exhibition floor.

HP

GANDINNOVATIONS Gandinnovations Agfa was located beside HP in the central hall; the company demonstrated the 3324 Aquajet RTR, 3324 Solvent RTR, 3348-Jetspeed RTR, 3150 X2-UV Flatbed, Anapurna, and Jetit (TShirt printer). The Jeti 3324 Aquajet features 24 Spectra Waterbased print heads

available in 6 color, True 400 dpi resolution. The Jeti 3324 Solvent Roll to Roll with 24 Spectra print heads is a high-speed 3.3m meter grand-format printer that achieves speeds of 100 -130 sqm/hr depending on quality requirements. The Jeti 3348 UV supports speeds of 232 sqm/hr in production billboard mode at 300 dpi. The Jeti 3150 x-2 UV True Flatbed features 48 Spectra print heads and provides high speed graphics in 6 colour with 600dpi. The Jeti 3150 X-2 achieves speeds of 130 sqm/hr at production billboard speeds. Hary Gandy, President of Gandinnovations, noted that the show was a success despite the current economic conditions. “Compared to previous editions of the show, there was better response from Africa. Our sales teams strongly feel that business will pick up in 2010, and SGI proved to be the first successful step toward achieving our targets.” “The reorganization at Gandinnovations has increased the confidence of our customers in continuing to invest in our brand. We will continue to focus on this region and other emerging markets,” he concluded.

This year, 216 exhibitors from 22 countries showcased their products

ME Printer February 2010

HP introduced the HP Designjet L25500 large format printer, in two models 42-inch and 60-inch; the printer supports a wide range of media, including coated media or polyester fabric and low-cost papers without treatments. Furthermore, the following models were demonstrated at the company’s booth: HP Scitex XL 1500; HP Designjet L65500; HP Scitex FB950; and HP Designjet Z6100. The HP Scitex XL 1500 allows switching between four-, six-, and eight-color printing, at speeds of upto 124 m²/ hr. The six-colour HP Designjet L65500 offers both indoor and outdoor printing versatility using HP Latex inks. The HP Scitex FB950 is a six-colour flatbed UV printer with roll-to-roll option. The HP Designjet Z6100, which comes in

two models—42 and 60 inches, has applications in photo, poster, maps and fine art printing. Kunal Avari, Regional LFP Business Manager, HP Graphics Solutions Business- Industrial Solutions-HP Scitex, said, “SGI Dubai always attracts quality customers from the Middle east and Africa. The response was good and we managed to secure several deals.” Ashish Panjabi, Chief Operating Officer of Jacky’s Group of Companies, which participated as an authorized reseller of HP printers in the region, said, “We expect the Middle East to signal demand for production of super wide format billboards as well as Point of Purchase (POP) displays in the next five years. We have seen a shift in customer profile where the digital printing service provider is really growing.”

21


Exhibition

SGI 2010 DIGI MATRIX TECHNOLOGIES

ME Printer February 2010

CANON

22

Canon participated through the company’s regional partners Graphic International and Multisystem Technology, showcasing the latest from the imagePROGRAF range of wide format printers for both graphic arts and corporate and CAD applications. New models in the CAD segment slated for release in 2010 include the iPF750, iPF755, iPF650 and iPF655. The iPF750 and iPF755 are 36”/A0 printers designed for the CAD/GIS environment. The iPF650 and iPF655 are 24”/A1 printers that cater to the same segment, but they come with a more compact design. Vishal Gohel, Product ManagerDIMS & LFP, CBS Marketing Department, Canon Middle East, expressed his satisfaction at the exhibition being an indicator of promising business prospects in 2010. “Similar to last year’s show, we’ve received quality leads for serious visitors who came with a specific agenda and also expressed their interest in learning more about our new technologies. The international format of the show has brought many visitors from across the Middle East,” he said. Canon announced the sale of seven large format printers, in addition to deals for another 50 units expected to be close within Q1. Commenting on Canon’s relationship with its partners, Vishal explained, “From my own point of view, it is more important for us to fully support our partners and build

further on their role as the points of contact for their customers.” “During 2009, we managed to maintain targets in a declining market, as compared to 2010. The focus this year for us is to provide greater access to the Canon brand and greater support for end users through our local partners. This also includes greater visibility and branding for our newer range of larger format printers,” he said.

GIFFIN GRAPHICS Giffin Graphics displayed machinery and equipment from Durst and Seiko, such as the Durst RHO 800 HS and Seiko Color Painter 74s. The Durst RHO 800 HS is a continuous industrial UV flatbed printer the employs Quadro Array technology; with a mechanism for continuous board feeding, it has production output of up to 216 boards per hour (125x80 cm). The Seiko Color Painter 74s mildsolvent inkjet printer has eight new high-frequency piezo inkjet heads, which can be configured in two ways: eight colors with one head per color or four colors with two heads per color. Gerhard Gamper, Sales Manager at Durst, said, “The show was a success and we received tremendous response from the UAE and Saudi Arabia. This is encouraging because we are looking at expanding to different market segments and launch a new range of products for this region.”

The Gold Sponsor of the show showcased its new Digi Cam CNC/laser router, a new dyesublimation heat press machine for textile applications (Digi Sub), and a range of PolaJet large format printers. The company also promoted its expanded portfolio of Dilli UV Flatbed printers—NeoTitan UVT1606; NeoDeluxe UVD-2506(W); and NeoPlus UVP-2506(W)/ 1606(W). The six-colour NeoTitan UVT-1606 is a hybrid system that prints on both rigid and roll to roll substrates, with a resolution of 720x1440 Dpi. The NeoDeluxe UVD-2506(W) is a seven-colour printer suitable for flat and rigid materials; it provides a resolution of 363x725 Dpi. The NeoPlus UVP-2506(W)/1606(W) is a sevencolour printer for both roll to roll and rigid media, with a resolution of 363x725 Dpi. Bilal Al-Hattab, Managing Director of Digi Matrix Technologies, expressed his overwhelming expression of the event and the response from visitors. “We saw very positive signs of market recovery early this year; our observations were echoed by our team, which received tremendous feedback from our valuable partners and clients. Furthermore, we noticed that visitors in general were keen to increase their awareness about the balance between quality and production.” He added, “We expect to conclude 14 deals worth a total value of $1.2 million on our different range of products such as the flat bed, CNC router and the roll to roll outdoor solvent machines.” Byeong-Kook Kim, Overseas Sales Team Director of Dilli Precision Ind., said, “We saw a lot of visitors interested in UV printers, enquiring about specific technologies and applications.”

EFI EFI introduced the 3.2-meter UV roll-to-roll printer QS3250r, which comes with new features that include automated laseraligned double-sided printing and platen temperature control. The company also exhibited the Vutek GS5000r RTR UV printer,


Vutek QS3220 UV-curing printer, Vutek 3360 superwide printing platform, Vutek 5330 superwide format digital printer, and colour management solution EFI Fiery XF. James Mellor, SDM MEA, EFI, said, “We believe that the future will be UV. While lithographic printing and also screen printing are declining, digital printing is growing. And UV does not have as many environmental issues as solvent printing and in addition offers high value. I call UV the 3rd wave. The 1st wave started when print moved from analogue to digital production; the 2nd wave is digital short run printing and the 3rd is UV printing.” Kuwait-based Alam Al-Tassameem Advertising Company (ATC) invested in a GS3200 flatbed and rollto-roll UV printer, after observing the capabilities to the machine to cater to the growing requirements of the company. Bino Jacob, General Manager of ATC group was excited about taking an aggressive step into expanding into POP indoor marketing, which he said is among

the fastest growing sectors in advertising in Kuwait. “We’re impressed with the photorealistic quality and flexibility offered by the Vutek GS3200 and its ability to support rigid and RTR printing on a single system. Furthermore, being a long-time customer of the brand, I have experienced the benefits of investing in Efi printers.” Paul Cripps, Managing Director and Vice President, EMEA sales, EFI, reiterated optimism for 2010. “The show went well for us. We believe there’s going to be much

more robust activity this year, propelled by market expansion plans for several printers in the region.”

MULTISYSTEM TECHNOLOGY Multisystem Tech. is a distributor for digital printing materials in the Middle East and Africa and also the exclusive distributor for LG’s outdoor solvent printing media in the region. The company promoted its range of over 60 types of waterbased digital printing media, in

,

,

ME Printer February 2010

PVC Coated and Laminated Fabrics Up To 5.00 Meters Width

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ME Printer February 2010

Exhibition

24

SGI 2010 addition to its expanded portfolio including Canon’s large format printers. Nabil Yousif, Regional Manager of Multisystem Technology, said, “We introduced a new Korean textile cutting machine. The interest shown by visitors at the show was highly promising. We are looking at expanding our operations in the region this year.”

Dhabi and Syria. We have also confirmed an order for the Orion Jet Machine OR1806 from Jordan and for an LED screen from Libya,” she said. “We are focusing this year on the signage market in the GCC countries and Africa and definitely we will see growth because we have launched new products with competitive prices and we are concentrating

GSS INTERNATIONAL

more on offering the best aftersales services,” she added.

GSS International hosted the Middle East debut of the new PolaJet PS-3206D large format digital printer, which is equipped with 12 Spectra Nova 256 print heads and has 6 colours; the printer operates at a speed of 120-130 square meters per hour. In addition, the PolaJet PS-3204DX printer was demonstrated. The 4-colour machine comes with 8 Spectra Nova heads and has a speed of 60-80 square meters per hour. The company also promoted LED giant screens built for various weather conditions and designed to produce perfect colours in sunlight. Munira Al-Khateeb, Business Manager of GSS International, said the show was very successful for the company. “We received order confirmations for a PolaJet PS-3206D from Kuwait and two orders for the PolaJet PS3206/3204D from Sharjah and Libya. We also expect to confirm a minimum of three deals for the Xp3204T in Fujairah, Abu

OBEIKAN TECHNICAL FABRICS Saudi-based fabrics manufacturer Obeikan Technical Fabrics took advantage of the international visitor presence at the show to announce its partnership with Dynagraph, which will oversee distribution for the company’s products in Lebanon. Eng. Kenan Al-Jazairi, Sales and Marketing Manager of Obeikan, commented on the alliance, “Dynagraph is well positioned in the region, and we believe that our partnership will benefit both companies in a significant way. The company recently started a division for producing polyester yarn to boost supply and improve on quality and price. At SGI, Obeikan introduced three new media products-Cybertex Delux; Cybertex Deco; and Cybertex Roll up-in addition to promotion of its popular inkjet media solvent, ecosolvent and UV inks. Kenan provided his feedback on the response from visitors during the show: “We saw significant interest from all over the region, including Turkey. The international format of the show has been great for our marketing plans and we expect this to be indicator of what lies ahead in 2010.”

VERSEIDAG

H2O CONCEPTS

Verseidag launched its newest range of media solutions, Primedia, targeted at those seeking cost-effective short-term and mid-term applications. New products in this range include Primeflex 550G XL, Primebanner 440 MXL, Primepaper250, Primeblockout 750 and rigid substrates such as Primepvc, and PrimeCorrugated. “The new range of media,” said Yahya Abu Hijleh, Regional Business Manager, Seemee Business Segment, “will help distinguish it from the company’s high-end brand ‘seemee’ which has a portfolio comprising the seemee Frontlit, seemee IV, seemee Backlit, in addition to Mesh, Textiles, Tarpaulin, and Projection Screen.” The company also announced its recent deal with Korean-based Avecal Vinyl, making Verseidag its exclusive distributor in the ME and African regions.

H2O Concepts exhibited a range of Mutoh printers such as ValueJet 1608 hybrid printer; ValueJet waterbased series of printer; DrafStation Pro for high-end CAD and imaging applications; and Zephyr UV inkjet printer. Khaled Gamal, Digital Printing Division Manager, H2O Concepts, said, “The show exceeded our expectations and we received several promising leads. In addition to the Muthoh brand, we are now partnering with Youngwha Dieboard System Co. (YWDS) korea to promote its MBM 120-SB (Multi Sign Bend) brand of automatic channel sign benders and processors. Jacky Heo, Managing Director of Multi Bend System Korea, said, “The MBM 120-SB is the first of its kind multi bender for channel sign machine in the world suitable for materials such as Aluminium, Galvalume, Stainless steel and Brass.”


AL AOUN DIGITAL SOLUTIONS FUJIFILM SERICOL

layout proofs. SGI’s newsletter was printed on the OKI C9650 printer.

Al Aoun Digital Solutions Fujifilm Sericol inked a deal with Saudibased advertising manufacturing firm Caravan Industries for delivery of an Inca Spyder 320 UV flatbed printer. Also on demo at the stand was the Fujifilm Acuity HD 2504; the high-resolution UV flatbed printer with roll-to-roll option can print directly onto a variety of rigid and flexible media. It has a true production speed of 16 sq. mts/hour, with the capability of full bleed printing. Naser Al Ras, Owner of Caravan Industries, commented on his latest investment, “The Spyder 320 is a highly innovative and versatile printer that gives us a choice of printhead configuration as well as the speed and quality combinations. I believe this investment will give me significant advantage in the booming advertising market in Saudi Arabia.”

TECHNOVA IMAGING SYSTEMS

OKI PRINTING SOLUTIONS

The visitor count registered during the show exceeded 10,000

HANWHA POLYDREAMER The Korean manufacturer of packaging, industrial and advertising materials showcased its Unisol range of PVC spread coated fabric and Uniflex range of banners. One of the major highlights of their participation was the introduction of a rear screen film, Art-Vu, which can replace a window as a digital display screen. The ArtVu rear screen is designed for dynamic window advertising; in the daytime, shops can showcase their products for people to view them, as usual. At night, the rear screen, that is the window can present promotional videos to target buyers.

ME PRINTER

ME Printer participated as the official media partner for SGI 2010 and was at the forefront of reporting on the latest happenings on the exhibition floor through SGI’s daily newsletter ‘Show Daily’ printed in cooperation with OKI Printing Solutions. Up-to-date coverage of the show was featured in the bulletin with news on deals signed during the exhibition, round-up on the latest products and technologies, and opinions and feedback from international experts such as Dr. Nicholas Hellmuth, founder and president of FLAAR, and Sabine A. Slaughter, managing

editor of WorldofPrint.com and publisher of Global Print Monitor.

SGI 10 T H E

O F F I C I A L

S H O W

D A I L Y

Printed on OKI C9650 Printer at Sign & Graphic imaging 2010 Stand I-5

In the Spotlight

1

25 January

Brought to you by

Abdul Rehman Falaknaz President of International Expo Consults (IEC) of 6 to 10% as compared with 2009. This positive trend is clearly indicated by record exhibitors and visitors registered for SGI 2010

With SGI being the first on the calendar, how do see business taking off in UAE in 2010? What factors do you think will boost confidence in the Dubai Airport Expo market? remains a favourite SGI being first on the among exhibition calendar year (Jan 2010) organizers due to is one of the prime its exclusivity, close factors for expecting proximity to the airport a strong response and and availability of nearby good participation. hotels. Amidst industry reports Up-to-date coverage of of a decline of 27% the show will be featured advertising spend in the daily in SGI’s official UAE in 2009 (Pan Arab newsletter ‘Show Daily,’ Research Centre/ www. which will be distributed uaeinteract.com), 2010 is at the venue during the nonetheless expected to three days of the event. see advertising growth

SGI 2010 flags off with high optimism 12th edition of the exhibition opens doors at Dubai Airport Expo The twelfth edition of Sign and Graphic Imaging Middle East was flagged off today at the Dubai Airport Expo by HH Sheikh Hasher Bin Maktoum, Director General of Dubai Information dept. International Expo Consults, organizers of the event, bring yet another dedicated show for the industries of advertising, imaging and signage, showcasing the

latest in digital signage, architectural hardware, banners and posters, photo imaging and printing, large format printing, sign substrates, graphics industry services and more. The show is supported by the Advertising Section of Dubai Municipality and industry associations like Visual Industries Suppliers Association (VISA), Australia.

Over the next two days, visitors will have the opportunity to not only witness some of the cutting-edge technologies and innovative practices adopted by the advertising and signage industries but also interact with industry experts to gain insight into how to make crucial investment decisions against budget constraints.

International Expo-Consults, P.O.Box: 50006, Dubai, UAE, Tel: +971 4 3435777, Fax: +971 4 3436115, Email: signme@iec.ae, Website: www.iecdubai.com

As organizers, what are the challenges you faced throughout the course of arranging the event, especially with regard to the economic crisis and fall in marketing spending? Yes, we did face exhibition space reductions by some of our clients who have been with our show for more than 10 years. The plus point is that many international brands who have not taken space directly with us are being represented on the floor by their UAE-based dealers. What are the special offers you provided to attract exhibitors? The Show has a reputation

as the largest and longest running event for the signage, graphic imaging, digital & screen printing industries in the Middle East region, and its speaks for itself . Exhibitors are attracted by the quality of the show, and not motivated by special offers to attend. The show since its inception has been maintaining its loyal client base, which in itself talks about the show’s strengths and highlights. During the previous show, the global recession had already set in, but we received positive comments from most of our exhibitors. The trends for Sign & Graphics 2010 have been very positive. Companies who have not participated with us for more than two years have extended their support once again for 2010 exhibition in a big way.

For editorial enquiries Please contact: Mr. Dennis Daniel News Editor

Mob No: 050 1662994 Or Visit: ME Printer Magazine stand at Sign & Graphic Imaging 2010

http://www.signmiddleeast.com

ME Printer February 2010

OKI launched the C910, developed specifically to meet the demanding requirements of the commercial print and graphic arts markets. The C910 prints on a range of media and on stock from 64 to 300 gsm, and it supports A3 print speeds of 16 ppm in colour and 20 ppm mono. The new range is available in two models: the C910n (networked) and the C910dn with additional duplex functionality as standard. “The C910 is designed to deliver high quality print output at a highly competitive price. It also offers superior media flexibility, which enables customers to print on a wide range of materials and maximize return on investment,” said John Ross, General Manager Middle East, India and North East Africa, OKI Printing Solutions. Other products on display at the stand were the OKI C9850 MFP, which comes with the mulitifunctional features of printing, copying, scanning and faxing, and ES3640XF, part of its ‘Executive Series’ of printers targeted at graphics professionals and photographers. The ES3640XF is designed for small print runs, photo printing and content and

TechNova introduced a range of large format and wide format media consisting of paper, films and specialty media for applications such as posters, fine art, GIS & CAD renderings. The company launched its range of inkjet media under the brand names ‘NovaJet’ and ‘NovaSign’. Gopi Menon, Chief Operating Officer, International Business, said, “We expect a major shift from aqueous inks to non-aqueous inks and from and dye to pigment based inks within the aqueous inks domain. TechNova has plans to introduce media compatible with pigment based aqueous and nonaqueous inks like eco-solvent and UV curable inks.” Bhuvan Upreti, Territory Sales Manager, Digital Print Media, added, “The NovaJet media range consists of inkjet photo papers (PE & RC), films (PET, PP, PVC), cloth,

canvas and specialty media with a choice of surface finishes (gloss, satin, matte), display properties (frontlit & backlit), in various sizes and thicknesses with and without self-adhesive backing. The NovaSign range consists of self-adhesive vinyl-Satin and Matte, lamination film, PVC banner, backlit film and canvas.”

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A comprehensive list of printing, packaging and related trade events in 2010

The following list is the most up-to-date guide available for visitors to graphic arts and packaging trade exhibitions to be held around the globe in 2010. The trade events are sorted by date and country; each entry has a reference number attached to it to facilitate easy search of the exhibition listings. The information has been obtained from various channels and veriďŹ ed through reliable sources; however, because dates and venues of the exhibitions are subject to change, event schedules are tentative.


JANUARY 2010 . Iran Pack & Print (1) The 16th int’l exhibition of pack & print 21 January 2010 - 24 January 2010 Tehran - Iran www.iranpack-print.com . Print Pack Sign 2010 (2) 24 January 2010 - 26 January 2010 Ahmedabad - India . SGI 2010 (3) The12th annual Sign and Graphic Imaging Middle East exhibition 25 January 2010 - 27 January 2010 Dubai - UAE www.signmiddleeast.com . Bangladesh Dhaka International Packaging Industry Exhibition (4) Bangladesh Dhaka International Packaging Industry Exhibition is an important exhibition of packaging and processing machinery, materials and associated technology 25 January 2010 - 28 January 2010 Dhaka - Bangladesh . UPAKOVKA/UPAK ITALIA 2010 (5) 18th international trade fair for packaging machinery, packaging production and packaging material 26 January 2010 - 29 January 2010 Moscow - Russia upakovka.messe-duesseldorf.de . The Middle East Plastics Industry Strategy Seminar (6) A review of Middle Eastern challenges and opportunities 27 January 2010 - 27 January 2010 Brussels - Belgium www2.amiplastics.com/Events/Event. aspx?code=C342a&sec=928 . Paperworld (7) The International Trade Fair for Paper, Office Supplies and Stationery 30 January 2010 - 2 February 2010 Frankfurt - Germany paperworld.messefrankfurt.com

FEBRUARY 2010 . WAN-IFRA Middle East (8) The 5th Annual WAN-IFRA Middle East Conference and Workshop 2 February 2010 - 3 February 2010 Dubai - UAE www.ifra.com

. Media Expo Mumbai (11) 12 February 2010 - 14 February 2010 Mumbai - India www.themediaexpo.com/mumbai . SIEL (12) The 16th International Exhibition of Book and Publishing 12 February 2010 - 21 February 2010 Casablanca - Morocco www.ofec.co.ma . Sign Today (13) The international Indoor & Outdoor Advertising show 12 February 2010 - 14 February 2010 HYDERABAD - India www.signtoday.biz . SPIE Advanced Lithography (14) Optical lithography, resists, metrology, EUV, immersion 21 February 2010 - 25 February 2010 San Jose, California - USA spie.org/x10942.xml . Publishing Expo (15) The Home of Printed and Electronic Publishing 24 February 2010 - 25 February 2010 London - UK www.publishing-expo.co.uk . Pack Fair (16) 11th international exhibition of packaging 24 February 2010 - 26 February 2010 Kiev - Ukraine www.packexpo.kiev.ua . PACKAGING INNOVATIONS (17) PACKAGING INNOVATIONS 24 February 2010 - 25 February 2010 Birmingham - UK www.easyfairs.com . PACKTECH (18) The event for packaging machinery & technology 24 February 2010 - 25 February 2010 Birmingham - UK www.easyfairs.com . ECOPACK (19) The event for environmentally responsible packaging 24 February 2010 - 25 February 2010 Birmingham - UK www.easyfairs.com

. CONTRACT PACK (20) The perfect place to find a professional outsourcing partner 24 February 2010 - 25 February 2010 Birmingham - UK www.easyfairs.com . The Middle East Plastics Industry Strategy Seminar (21) A strategic review of Middle Eastern threats and opportunities 25 February 2010 - 25 February 2010 Miami, FL - USA www2.amiplastics.com/Events/Event. aspx?code=C349&sec=1017 . PLASTEX (22) The plastic, rubber, packing and packaging exhibition 26 February 2010 - 28 February 2010 Damascus - Syria www.atassiex.com

MARCH 2010 . LED CHINA (23) 2 March 2010 - 5 March 2010 Guangzhou - China www.ledchina-gz.com . SIGN CHINA (24) 2 March 2010 - 5 March 2010 Guangzhou - China www.signchina-gz.com . EmbaxPrint (25) The 26th International Trade Fair of Packaging, Paper and Printing Industry – materials, machines and technologies 2 March 2010 - 5 March 2010 Brno - Czech Republic www.bvv.cz/embaxprint-gb . EmbaxPrint (26) International Trade Fair of Packaging, Paper and Printing 2 March 2010 - 5 March 2010 Brünn - Germany www.bvv.cz/embax-gb . World Newspaper Advertising (28) 20th World Newspaper Advertising Conference & Expo 4 March 2010 - 5 March 2010 Copenhagen - Denmark www.ifra.com . TIFA (29) The 4th Tripoli International Fair for Printing, Advertising & Marketing 8 March 2010 - 11 March 2010 Tripoli - Libya www.libyatifa.com/

ME Printer February 2010

. VERPACKUNG (9) The Austrian Packaging Show 3 February 2010 - 4 February 2010 Wels - AUSTRIA www.easyfairs.com

. VERPACKUNG Nord (10) The specialised trade show dedicated to designers, users and buyers of branded packaging in Northern Germany 10 February 2010 - 11 February 2010 Hamburg - Germany www.easyfairs.com

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2010 Exhibitions

. Sino Pack (30) The 15th China International Exhibition on Packaging Machinery & Materials 9 March 2010 - 11 March 2010 Guangzhou - China www.adsale.com.hk . PRINTING SOUTH CHINA (31) The 17th South China International Exhibition on Printing Indusrty 9 March 2010 - 11 March 2010 Guangzhou - China www.printingsouthchina.com . Sino Label (32) The China International Exhibition on Label Printing Technology 9 March 2010 - 11 March 2010 Guangzhou - China www.sinolabelexpo.com . PAKK & EMBALLASJE (33) 9 March 2010 - 10 March 2010 Oslo - Norway www.easyfairs.com . PAKK & EMBALLASJE (34) 9 March 2010 - 10 March 2010 Oslo - Norway www.easyfairs.com . Intelpack 2010 (35) The 11th international packaging exhibition and conference 10 March 2010 - 13 March 2010 Mumbai - India www.intelexpo.com . Labeltech-2010 (36) The 3rd international exhibition & conference on label, narrow web printing & converting 10 March 2010 - 13 March 2010 Mumbai - India www.intelexpo.com/LabelTech2010/ . PAPERGIFT (37) International Exhibition of Stationery, Educational Material, Gift, and Decorative Articles 11 March 2010 - 14 March 2010 Lisbon - Portugal www.papergift.fil.pt

ME Printer February 2010

. The Middle East Plastics Industry Strategy Seminar (38) A review of Middle Eastern challenges and opportunities 16 March 2010 - 16 March 2010 Cologne - Germany www2.amiplastics.com/Events/Event. aspx?code=C342b&sec=923

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. DOCUMATION (39) 17 March 2010 - 18 March 2010 Paris - France www.documation.fr/

. ISE Asia (40) The International Converting Exhibition 17 March 2010 - 19 March 2010 Shanghai - China www.ice-x.com . Containers, Packing, Equipment & New Technologies (41) 11th Specialized Exhibition 17 March 2010 - 20 March 2010 Chelyabinsk - Russia www.exponet.ru . PrintEX (42) The international print fair for Central and South-East Europe 17 March 2010 - 17 March 2010 Bucharest - Romania www.printexpo.ro . ProPak Vietnam 2010 (43) The 5th Asia’s processing, filling and packaging exhibition 18 March 2010 - 20 March 2010 Ho Chi Minh City - Vietnam www.propakvietnam.com/ . Map Middle East (44) The 6th Annual Middle East Exhibition and Conference on Geospatial Information, Technology & Applications 22 March 2010 - 24 March 2010 Abu Dhabi - UAE www.mapmiddleeast.org . REKLAMA, POLYGRAF (45) 17th International Trade Fair of Polygraphy, Paper, Packaging and WrappingTechnology 23 March 2010 - 25 March 2010 Prague - Czech Republic www.reklama-fair.cz

APRIL 2010 . 5th Plastic, Packaging and Print Technology Show (49) The International Plastic, Packaging & Print Asia Exhibition 2 April 2010 - 4 April 2010 Karachi - Pakistan www.plastpackasia.com . Design & Advertising (50) 16th Exhibition of Advertising Industry 6 April 2010 - 9 April 2010 Moscow - Russia www.exponet.ru . Convertech Japan (51) The 9th Converting & Advanced Printing Machinery / Materials Exhibition and Conference 7 April 2010 - 9 April 2010 Tokyo - Japan www.convertechjapan.com . Sino Corrugated 2010 (52) Corrugated manufacturing industry 7 April 2010 - 9 April 2010 Guangdong - China www.sino-corrugated.com . Advertising World (53) The 11th Specialized Exhibition 7 April 2010 - 9 April 2010 Omsk - Russia www.exponet.ru . Sign 2010 (54) The scandinavian exhibition about visual communication 7 April 2010 - 9 April 2010 Copenhagen - Denmark www.sign2010.dk

. PACKAGING - PLASTIC (46) The 4th Packaging and Plastic Machinery, Material and Products, Packaging Process and Environmental Technologies Fair 25 March 2010 - 28 March 2010 Adana - Turkey www.tuyap.com.tr

. SinoFoldingcarton (55) The domestic exhibition for folding carton equipment, consumables and technology 7 April 2010 - 9 April 2010 Guangdong - China www.sino-foldingcarton.com

. The Middle East Coatings Show (47) The dedicated coatings event in the Middle East 29 March 2010 - 31 March 2010 Dubai - UAE www.middleeastcoatingsshow.com

. Printable Electronics 2010 (56) The 9th converting & advanced printing machinery / materials exhibition and conference 7 April 2010 - 9 April 2010 Tokyo - Japan www.printable-electronics.com

. Luxe Pack (48) The luxury goods packaging exhibition 30 March 2010 - 31 March 2010 Shanghai - China www.luxepackshanghai.com

. Neo Functional Material (57) An integrated exhibition for high functional materials/products and high-value technologies using film/sheet, metallic foil, metal sheet, paper, nonwoven, and fabric7 April 2010 - 9 April 2010 Tokyo - Japan www.kinousei.com


. India Packaging Show (58) 9 April 2010 - 12 April 2010 Hyderabad - India www.indiapackagingshow.com . BulkPack (59) The First Exhibition & Conference in India for the Bulk Packaging Industry 9 April 2010 - 12 April 2010 Hyderabad - India www.bulkpack.in/ . mediaXchange (60) 11 April 2010 - 14 April 2010 Orlando - USA www.nexpo.com . SECURITY PRINTING CONFERENCE (61) 7th Pan-European High Security Printing Conference 13 April 2010 - 15 April 2010 Berlin - Germany www.cross-conferences.com . Sign & Digital UK (62) The 4th Digital Signage Showcase 13 April 2010 - 15 April 2010 Birmingham - UK www.signuk.com . PACKAGING INNOVATIONS (63) The second edition of easyFairs PACKAGING INNOVATIONS Warsaw 13 April 2010 - 14 April 2010 Warsaw - Poland www.easyfairs.com . ISTANBUL Stationery Office (64) The 16th INTERNATIONAL ISTANBUL STATIONERY, PAPER, SCHOOL & OFFICE PRODUCTS EXHIBITION 14 April 2010 - 18 April 2010 Istanbul - Turkey www.ite-turkey.com . Labels & Packaging (65) 7th Specialized Exhibition 14 April 2010 - 16 April 2010 Vladivostok - Russia www.exponet.ru . PACKAGING INNOVATIONS (66) The trade show for “branded” packaging 14 April 2010 - 15 April 2010 Barcelona - Spain www.easyfairs.com

. Chinaplas (69) The 24th International Exhibition on Plastics and Rubber Industries 19 April 2010 - 22 April 2010 Shanghai - China www.chinaplasonline.com . ON DEMAND Conference & Exposition (70) Provides Total Digital Printing Solutions for Print Professionals, in-Plant/Corporate Printers and Corporate Executives 20 April 2010 - 22 April 2010 Philadelphia - USA www.ondemandexpo.com . RFID World Asia (71) The 7th Asia’s showcase of RFID innovations and multi-applications exhibition 20 April 2010 - 23 April 2010 Singapore - Singapore www.terrapinn.com/2010/rfid/index.stm . 4N SHOW (72) The 16th International Advertising Show of New Media, New Technology, New Equipment & New Materials 21 April 2010 - 24 April 2010 Beijing - China www.4nshow.com . World of Outdoor Advertising (73) The 3rd International Specialized Exhibition 21 April 2010 - 23 April 2010 Kiev - Ukraine www.exponet.ru . VERPACKUNG Schweiz (74) The national sales platform for packaging solutions, trials, packaging and sales 21 April 2010 - 22 April 2010 Zurich - Switzerland www.easyfairs.com . International Newsroom Summit (75) 9th International Newsroom Summit With Newsplex Workshop and System Workshop 21 April 2010 - 22 April 2010 London - UK www.ifra.com . World Tobacco India (76) The brand new tobacco event for India 21 April 2010 - 22 April 2010 Hyderabad - India www.worldtobacco.co.uk

. Asian Paper (77) Asian pulp, paper and board industries 21 April 2010 - 23 April 2010 Bangkok - Thailand www.asianpapershow.com/ . FDI-Podium (78) The 11th FDI-Podium 23 April 2010 - 24 April 2010 Dortmund - Germany www.fdi-ev.de . Gitex Saudi Arabia (79) The 9th International Information Technology Exhibition for Saudi Arabia 25 April 2010 - 29 April 2010 Riyadh - Saudi Arabia www.recexpo.com . Stretch & Shrink Film 2010 (80) The business conference & exhibition for the stretch & shrink film industry 26 April 2010 - 28 April 2010 Madrid - Spain www2.amiplastics.com . HONG KONG INTERNATIONAL PRINTING AND PACKAGING FAIR (81) 27 April 2010 - 30 April 2010 Hong Kong - Hong Kong www.hkprintpackfair.tdctrade.com . IPAF (82) 13th Izmir international plastic & packaging technology fair 29 April 2010 - 2 May 2010 Izmir - Turkey www.ipaffuarlari.com/ . APEX 2010 (83) The 6th Arab Africa Packing, Paper, Printing and Processing Exhibition April 2010 - April 2010 Cairo - Egypt www.apexcairo.net

MAY 2010 . FFTA 2010 Annual Forum (84) Navigating the Future of Flexo: Innovate . Educate . Communicate 2 May 2010 - 5 May 2010 Las Vegas - USA www.flexography.org . INFO*FLEX 2010 Exhibition (85) The 28th Flexo Exhibition by the Flexographic Technical Association (FTA) 3 May 2010 - 4 May 2010 Las Vegas - USA www.flexography.org

ME Printer February 2010

. LABELLING INNOVATIONS (67) The Southern Europe’s trade show for the labelling industry, printing and manufacturing 14 April 2010 - 15 April 2010 Barcelona - Spain www.easyfairs.com

. ExpoVisual (68) 2nd Graphic arts, digital printing & visual communication 16 April 2010 - 18 April 2010 Naples - Italy www.expovisual.it

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2010 Exhibitions

. printpack alger (86) Algeria’s 2nd International Printing and Packaging Technology Exhibition 3 May 2010 - 5 May 2010 Algiers - Algeria www.printpackalger.com/ . PostPrint Berlin (87) Trade Fair for Printing and Finishing 5 May 2010 - 7 May 2010 Berlin - Germany www.postprint.de . INDOPRINT (88) Indonesian Printing Exhibition 5 May 2010 - 8 May 2010 Jakarta - Indonesia www.indoprint.net . PACKAGING- PLASTIC (89) The 9th Packaging and Plastic Industry and Rubber Fair 6 May 2010 - 9 May 2010 Bursa - Turkey www.tuyap.com.tr . Essen International Stamp Fair (90) The 20th International Stamp Fair 6 May 2010 - 8 May 2010 Essen - Germany www.briefmarkenmesse-essen.de

. RIDEX (99) The 5th RFID Solutions Expo 12 May 2010 - 14 May 2010 Tokyo - Japan www.ridex.jp/en

. IISS’10 (91) 14th edition of INDIA INTERNATIONAL SIGN SHOW 7 May 2010 - 9 May 2010 Mumbai - India www.iiss.confairs.com

. Propac arabia (100) The 15th International Event for Production & Processing, Printing & Packaging, Plastics & Chemicals 17 May 2010 - 20 May 2010 Jeddah - Saudi Arabia www.acexpos.com

. DSLS’10 (93) DIGITAL SIGNAGE & LED SHOW 2010 7 May 2010 - 9 May 2010 Mumbai - India www.iiss.confairs.com . Publish Asia Conference & Expo (94) 11 May 2010 - 13 May 2010 Bangkok - Thailand www.ifra.com

ME Printer February 2010

. Label Summit Latin America (97) The conference and exhibition for the label converting industry 11 May 2010 - 12 May 2010 Mexico City - Mexico mexico.labelsummit.com . SIBPRINTING (98) The 17th Exhibition of the Equipment and Materials for Printing, Advertisement, Design, Information and Polygraph Services, Office Equipment and Accessories, Business good 12 May 2010 - 14 May 2010 Novosibirsk - Russia sibprint.sibfair.ru

. DSLS’10 (92) The DIGITAL SIGNAGE & LED SHOW 7 May 2010 - 9 May 2010 Mumbai - India www.confairs.com/

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. Advertising and Polygraphic Forum (96) Specialized Exhibition of Equipment and Materials for Advertising and Printing, Designer, Information, Printing Services, Equipment and Accessories for Office, Business Goods; Media 11 May 2010 - 14 May 2010 Novosibirsk - Russia www.exponet.ru

. Press, Printing & Advertising Technologies (95) 15th Specialized Exhibition 11 May 2010 - 14 May 2010 Ufa - Russia www.exponet.ru

. Packaging Summit (101) The EVENT focused on CONTRACT PACKAGING and PACKAGING MATERIALS & CONTAINERS 18 May 2010 - 19 May 2010 Rosemont, IL - USA www.pkgsummit.com . Interprint (102) Specialized Exhibition-Fair of Printing Products, Equipment and Materials 18 May 2010 - 21 May 2010 Kemerovo - Russia www.exponet.ru . IPEX 2010 (103) 18 May 2010 - 25 May 2010 Birmingham - UK www.ipex.org/ . Mobile Media Day (104) 8th Mobile Media Day Conference and Workshop on Mobile Systems 18 May 2010 - 19 May 2010 Amsterdam - The Netherlands www.ifra.com

. PACK & PRINT Hanoi 2010 (105) The 6th Vietnam International Packaging & Printing Industry Exhibition 18 May 2010 - 21 May 2010 Hanoi - Vietnam jexointernational.org . Luxe Pack (106) The international exhibition for luxury goods packaging 19 May 2010 - 20 May 2010 New York - USA www.luxepacknewyork.com . Print Solutions (107) The Print Solutions Conference & Expo 24 May 2010 - 26 May 2010 Baltimore - USA www.printsolutionsshow.com . PackTek Kazakhstan (108) The 11th International Exhibition of Equipment and Technologies for Packing Industry 25 May 2010 - 28 May 2010 Almaty - Kazakhstan www.tntexpo.com/index. php?page=article&id=39 . PackTek (109) 11th International Exhibition of Equipment and Technologies for Packing Industry 25 May 2010 - 28 May 2010 Almaty - Kazakhstan www.exponet.ru/exhibitions/by-id/ expopackal/expopackal2010/index.en.html . PACK & EMBALLAGE Oresund (110) 26 May 2010 - 27 May 2010 Malmo - Sweden www.easyfairs.com . Container and Packaging (111) Specialized Exhibition of Packaging Products and Materials 27 May 2010 - 29 May 2010 Pyatigorsk - Russia www.exponet.ru . IPT İSTANBUL (112) The Paper-Carton- Corrugated Productionand Processing Machinery, Paper Based Packaging Technologies Fair and Congresses 29 May 2010 - 2 June 2010 Istanbul - Turkey www.tuyap.com.tr . PRINTTEK (113) The 11th INTERNATIONAL PRINT TECHNOLOGIES AND PAPER FAIR 29 May 2010 - 6 June 2010 İstanbul - Turkey www.printtekfair.com/


. PPP PAKISTAN (114) The76th INTERNATIONAL PLASTIC AND PACKAGING INDUSTRY EXHIBITION 31 May 2010 - 3 June 2010 Karachi - Pakistan www.plastipacpakistan.com

JUNE 2010 . PRINTCOM (115) International Exhibition of Printing Communications 1 June 2010 - 5 June 2010 PLOVDIV - BULGARIA www.fair.bg/en/events/printcom09.htm . Pulpaper 2010 (116) 7th International Exhibition for Suppliers to the Pulp, Paper, Board and Converting Industry 1 June 2010 - 3 June 2010 Helsinki - Finland www.finnexpo. . CHIPF (117) Beijing international packaging fair 2 June 2010 - 4 June 2010 Beijing - China www.2456.com . World Newspaper Congress (118) The 63rd World Newspaper Congress 7 June 2010 - 10 June 2010 Beirut - Lebanon www.wan-press.org/article18337.html . The World Editors Forum (119) The17th World Editors Forum and Info Services Expo 2010 7 June 2010 - 10 June 2010 Beirut - Lebanon www.wan-press.org/article18337.html . PPPEXPO (120) The 13th International Trade Exhibition on plastics, printing & packaging 12 June 2010 - 14 June 2010 Nairobi - Kenya www.expogr.com/kenyappp/ . DIGITAL SIGNAGE EXPO (121) 15 June 2010 - 17 June 2010 Essen - Germany www.digitalsignageexpo.eu . PAM Design (122) The International Exhibition for Printing, Advertising and Media Equipment 15 June 2010 - 17 June 2010 Amman - Jordan www.pamdesign-jo.com

. Graphitec (123) The trade show for solutions dedicated to printing & transformation 15 June 2010 - 18 June 2010 Paris - France en.graphitec.com . Rosupak (124) The 15th anniversary exhibition for packaging, processing and material handling 15 June 2010 - 18 June 2010 Moscow - Russia jexointernational.org . Rosupak (125) The 15th International specialized exhibition of materials and technologies, machinery and equipment for manufacturing of packages . Packages for all industries. 15 June 2010 - 18 June 2010 Moscow - Russia www.rosupak.ru . Propack Asia (126) The 18th International Processing, Filling, Packaging Technology and Conference for the Asian Region 16 June 2010 - 19 June 2010 Bangkok - Thailand www.propakasia.com . PACKAGING IRELAND (127) The national packaging, logistics and materials handling event 16 June 2010 - 17 June 2010 Dublin - IRELAND www.easyfairs.com . PPPEXPO East Africa (128) The 13th International Trade Exhibition on plastics, printing & packaging 18 June 2010 - 20 June 2010 Dar-Es-Salaam - Tanzania www.expogr.com/tanzania/pppexpo/ . FESPA Digital Printing Europe (129) The world’s largest exhibition for screen printing, large format digital imaging, pad printing and associated product decoration 22 June 2010 - 26 June 2010 Munich - Germany www.fespadigital.com . Expo Pack (130) The 25th Latin-American Packaging and Processing Industries exhibition 22 June 2010 - 25 June 2010 Mexico City - Mexico www.expopack.com.mx

. Expoprint (133) Equipments for Prepress, Printing and Conversion Expo and Trade Show 23 June 2010 - 29 June 2010 São Paulo - Brasil www.expoprint.com.br/us/

JULY 2010 . AD-TODAY (134) The international Indoor & Outdoor Advertising show 2 July 2010 - 4 July 2010 Bangalore - India www.signtoday.biz . OFMEX (135) The 8th International Office Machines & Equipment Expo 7 July 2010 - 9 July 2010 Tokyo - Japan www.ofmex.jp . ISOT (136) 20th International Stationery and office products Fair 7 July 2010 - 9 July 2010 Tokyo - Japan www.isot-fair.jp . Southpack-2010 (137) 5th international exhibition & conference on packaging 9 July 2010 - 11 July 2010 Chennai - India intelexpo.com/Southpack-2010/ . PrintExpo-2010 (138) The 2nd international exhibition & conference on pre-press, press, print finishing & converting 9 July 2010 - 11 July 2010 Chennai - India www.intelexpo.com/printexpo-2010/ . ProPak China (139) The 16th international Processing, Packaging and End-line Printing Exhibition 14 July 2010 - 16 July 2010 Shanghai - China www.propakchina.com . Sign Today (140) The international Indoor & Outdoor Advertising show 23 July 2010 - 25 July 2010 CHENNAI - India www.signtoday.biz

ME Printer February 2010

. EXPOPRINT (131) Prepress, Printing and Converting Expo 23 June 2010 - 29 June 2010 Sao Paulo - Brasil www.expoprint.com.br

. TAIPEI PACK (132) Taipei international packaging industry show 23 june 2010 - 26 June 2010 Taipei - Taiwan www.taipeipack.com.tw

31


2010 Exhibitions

. Media Expo Delhi (141) The 17th International exhibition on indoor and outdoor advertising solutions 30 July 2010 - 1 August 2010 New Delhi - India themediaexpo.com/delhi

AUGUST 2010 . ICE South America (142) Exhibition for the Paper, Film and Foil Converting Industry 4 August 2010 - 6 August 2010 Sao Paulo - Brasil www.ice-south-america.com

SEPTEMBER 2010 . Polygraphy, Publishing & Advertising EXPO (143) The 10th International Specialized Exhibition 3 September 2010 - 5 September 2010 Yerevan - Armenia www.expo.am/armenia/ppa/eng/index.php . Polygraphy, Publishing & Advertising EXPO (144) 10th International Specialized Exhibition 3 September 2010 - 5 September 2010 Yerevan - Armenia www.exponet.ru/exhibitions/by-id/ polygrapher/polygrapher2010/index.en.html . Printing, World Press & Advertising (145) 14th Specialized Exhibition 7 September 2010 - 10 September 2010 Ufa - Russia www.exponet.ru . Containers, Packing & Labels (146) 15th Interregional Specialized Exhibition 8 September 2010 - 10 September 2010 Belgorod - Russia www.exponet.ru . Kipes (147) The 17th Korea international printing machinery and equipment show 8 September 2010 - 11 September 2010 Goyang - Korea www.kipes.com

ME Printer February 2010

. Labelexpo Americas (148) The label converting event in the Americas 14 September 2010 - 16 September 2010 Chicago - USA www.labelexpo-americas.com/

32

. Modernpak (149) International Packing Materials and Packing Technology Fair 15 September 2010 - 19 September 2010 Zagreb - Croatia expomap.ru/zagreb/modernpak-2010.html

. Paperworld China (150) China International Stationery & Office Supplies Exhibition 15 September 2010 - 17 September 2010 Shanghai - China www.messefrankfurt.com.hk

. GRAFTEC (160) Exhibition of Graphic Industry and Print Communications 21 September 2010 - 24 September 2010 Helsinki - Finland www.finnexpo.fi/graftec/

. Digitalexpo (151) International Trade Fair for image design and print media 15 September 2010 - 17 September 2010 Budapest - Hungary

. KONYA PACKAGING (161) The 8th Packaging Industry Fair 23 September 2010 - 26 September 2010 Konya - Turkey www.tuyap.com.tr

. İSTANBUL PACKAGING FAIR (152) The 16th International Packaging Industry Fair 16 September 2010 - 19 September 2010 Istanbul - Turkey www.packagingfair.com/

. ADVERTISING SHOW (162) Advertising Production fair 23 September 2010 - 24 September 2010 Bucharest - Romania www.advertisingshow.ro

. Polygraphy, Design & Advertising (153) 13th Exhibition of Equipment and Materials for Printing and Advertising Activities, Photo and Video Industry 16 September 2010 - 19 September 2010 Khabarovsk - Russia www.exponet.ru

. IPACK Istanbul (163) 25th International Packaking and Food Processing Systems Exhibition 23 September 2010 - 26 September 2010 Istanbul - Turkey www.cnrexpo.com

. Grafinca (154) 17 September 2010 - 20 September 2010 Lima - Peru www.grafinca.com/

. Advertising, Polygraphy & Mass Media (164) 8th Interregional Specialized Exhibition 23 September 2010 - 25 September 2010 Voronezh - Russia www.exponet.ru

. Paper Middle East (155) The international exhibition on Paper, Paperboard, tissue and Converting Industry 18 September 2010 - 20 September 2010 Cairo - Egypt www.egycalendar.com

. Paper Arabia (165) The 3rd International Exhibition on PAPER, TISSUE, and CONVERTING industry 26 September 2010 - 28 September 2010 Dubai - UAE www.alfajer.net/paperarabia/

. Viscom Paris (156) The exhibition for innovative applications, trends and techniques in visual communication 21 September 2010 - 23 September 2010 Paris - France www.viscom-paris.com

. FachPack (166) Trade Fair for Packaging Solutions 28 September 2010 - 30 September 2010 Nuremberg - Germany www.fachpack.de

. Photokina (157) World of Imaging 21 September 2010 - 26 September 2010 Koln - Germany www.photokina.de

. GRAFIMA (167) The 31st INTERNATIONAL GRAPHIC AND PAPER INDUSTRY FAIR 29 September 2010 - 2 October 2010 Belgrade - Serbia & Montenegro www.grafima-fair.com

. World of Packing (158) 11th International Specialized Exhibition 21 September 2010 - 24 September 2010 Minsk - Belarus www.exponet.ru

. PACKTECH EXPO BALKA (168) The 9th PACKTECH EXPO BALKAN 29 September 2010 - 2 October 2010 Belgrade - Serbia & Montenegro www.sajam.co.rs

. Modern Labels (159) 8th International Specialized Salon 21 September 2010 - 24 September 2010 Minsk - Belarus www.exponet.ru

. PRINT (169) Trade fair for the printing and graphic communications industry 29 September 2010 - 30 September 2010 Brussels - Belgium www.easyfairs.com


. EMPACK (170) The eighth edition of easyFairs EMPACK 29 September 2010 - 30 September 2010 Brussels - Belgium www.easyfairs.com

. Viscom-Sign (179) The International Visual Communication Industry Exhibition 14 October 2010 - 16 October 2010 Madrid - Spain www.sign-viscom.com

. Viscom frankfurt (188) The International Trade Fair for Visual Communication 4 November 2010 - 6 November 2010 frankfurt - Germany www.viscom-messe.com

OCTOBER 2010

. Interupak (180) Exhibition-Fair of Container and Packing 19 October 2010 - 22 October 2010 Kemerovo - Russia www.exponet.ru

. Advertising (189) The 18th International Specialized Exhibition 8 November 2010 - 11 November 2010 Moscow - Russia www.exponet.ru

. Luxe Pack (181) The international exhibition for luxury goods packaging 20 October 2010 - 22 October 2010 Monaco - Monaco www.luxepack.com

. Advertising, Design, Printing & Mass Media (190) 3rd Interregional Exhibition 12 November 2010 - 13 November 2010 Ivanovo - Russia www.exponet.ru

. World Tobacco Asia 2010 (182) Asia’s Tobacco Exhibition 27 October 2010 - 29 October 2010 Jakarta - Indonesia www.worldtobacco.co.uk

. HOLO-PACK HOLO-PRINT (191) International Event for the Holography Industry 14 November 2010 - 16 November 2010 Kuala-Lumpur - Malaysia www.holopackholoprint.info/

. All-Pack (183) The 12th international exhibition for packaging, materials, machines and equipment 27 October 2010 - 31 October 2010 Bucuresti - Romania www.all-pack.ro

. PromUpak (192) International Industrial “Packaging, Tare, Printing” Exhibition 16 November 2010 - 18 November 2010 Tashkent - Uzbekistan www.ite-uzbekistan.uz

. PolygraphInter (184) The 23th International exhibition of printing equipment, technologies, materials and services 28 October 2010 - 3 November 2010 Moscow - Russia www.polygraphinter.ru

. ProdUral & Packing (193) 16th Interregional Specialized Exhibition of Food Products, Raw Materials for Food Industry, Packaging Equipment and Materials 16 November 2010 - 19 November 2010 Ufa - Russia www.exponet.ru

. GRAPH EXPO 2010 (171) THE NEXT GENERATION OF PRINT 3 October 2010 - 6 October 2010 Chicago , IL - USA www.gasc.org . IFRA Expo (172) Annual Event of the Publishing Industry 4 October 2010 - 6 October 2010 Hamburg - Germany www.ifraexpo.com . Tare and Packing (173) The 10th nternational Specialized Exhibition 6 October 2010 - 8 October 2010 Odessa - Ukraine www.expohome.com.ua . Print and Label Philippines (174) The 7th International Printing and Label Machinery, Paper, Graphic Communications, Digital Imaging Equipment, Pre-Press Solutions, Accessories and Services Exhibition 6 October 2010 - 9 October 2010 Manila - philippines www.globallinkph.com . Containers and Packing (175) 10th International Exhibition 6 October 2010 - 8 October 2010 Odessa - Ukraine www.exponet.ru/exhibitions/by-id/upackod/ upackod2010/index.en.html . DRUCK + FORM (176) The 15th Trade Fair for the Graphic Industry 13 October 2010 - 16 October 2010 Sinsheim - Germany www.druckform-messe.com . SGIA (177) The Printing & Imaging Technology Expo 13 October 2010 - 15 October 2010 Las Vegas - USA www.sgia.org . ExpoPrint & Imaging Sofia (178) International Specialised Exhibition for Printing, Imaging and Packing 13 October 2010 - 16 October 2010 Sofia - Bulgaria www.bulgarreklama.com

. CPP 2010 (185) Converting, Package Printing Expo 31 October 2010 - 4 November 2010 Chicago , IL - USA www.cppexpo.com

NOVEMBER 2010 . KazUpack (186) 8th Kazakhstan International Exhibition “Packing . Containers, Labels, Polygraphy, Advertising and Design 2 November 2010 - 5 November 2010 Almaty - Kazakhstan www.exponet.ru/exhibitions/by-id/ kazupackal/kazupackal2010/index.en.html

. SECURITY PRINTING CONFERENCE (195) 9th Asian High Security Printing Conference 17 November 2010 - 19 November 2010 Kuala Lumpur - Malaysia www.cross-conferences.com . DESIGN CITY (196) Canada’s Expo for Graphic designers 20 November 2010 - 22 November 2010 Toronto - Canada www.designcityshow.com ME Printer February 2010

. RECLAMA, DESIGN (187) The 12th International Exhibition of advertising products, PR-technologies and services 3 November 2010 - 6 November 2010 Chisinau - Moldova en.reclama.moldexpo.md

. LabelShow (194) International exhibition, Materials, machinery, equipment and technologies for label printing and package marking, Ready products: packing and labels & Labels 16 November 2010 - 19 November 2010 Moscow - Russia www.labelshow.ru

33


2010 Exhibitions

. Print World 2010 (197) The World of Shorter-Run Printing 20 November 2010 - 22 November 2010 Toronto - Canada www.printworldshow.com . PACK & EMBALLAGE (198) 20 November 2010 - 21 November 2010 Stockholm - Sweden www.easyfairs.com . UMEX ‘10 (199) Used Machinery & allied products 21 November 2010 - 23 November 2010 Mumbai - India umex.confairs.com . Containers and Packing (200) 24 November 2010 - 26 November 2010 Ulan-Ude - Russia www.exponet.ru . PackTek Uzbekistan (201) 15th International Exhibition of Food and Drinks 24 November 2010 - 26 November 2010 Tashkent - Uzbekistan www.tntexpo.com/EN/article/1024.html . SIGN İSTANBUL (202) The 12th International Outdoor Advertising Fair 25 November 2010 - 28 November 2010 Istanbul - Turkey www.signistanbul.com . SIM (203) Sign Imaging Media 28 November 2010 - 30 November 2010 Abu Dhabi - UAE www.sim-expo.com

. Plastics & Rubber Indonesia (207) The 23rd International Plastics and Rubber Machinery and Materials Exhibition. 1 December 2010 - 4 December 2010 Jakarta - Indonesia www.plasticsandrubberindonesia.com/ . PLAST EURASIA İSTANBUL (208) The 20th International Plastics Industry Fair 2 December 2010 - 5 December 2010 Istanbul - Turkey www.tuyap.com.tr . PackPlus 2010 (209) The packaging, processing and supply event 3 December 2010 - 6 December 2010 New Delhi - India www.packplus.in/ . India Corrugated Show (210) The packaging, processing and supply event 3 December 2010 - 6 December 2010 New Delhi - India www.indiacorrugatedshow.com/ . Thin Wall Packaging (211) 5th International conference on market trends and developments in thin wall plastics packaging 7 December 2010 - 9 December 2010 Cologne - Germany www2.amiplastics.com . India Label Show (212) The event for the label, product decoration and converting industry 8 December 2010 - 10 December 2010 New Delhi - India www.indialabelshow.com/

. AUS Pack (214) Australi’s International Exhibition of Packaging and Processing Machinery, Materials and Associated Technology 22 March 2011 - 25 March 2011 Melbourne - Australia www.auspack.com.au/ . POLIGRAFIA (215) International Fair of Printing Machines, Materials and Services 29 March 2011 - 1 April 2011 Poznan - Poland poligrafia.mtp.pl/en

. Gulf Print (216) 4 April 2011 - 7 April 2011 Dubai - UAE www.gulfprint.info/ . Gulf Pack (217) 4 April 2011 - 7 April 2011 Dubai - UAE www.gulfpack.info/ . Label Summit Middle East (218) 4 April 2011 - 7 April 2011 Dubai - UAE labelsummit.gulfpack.info/

‫ﺇﻗـﺮﺃ ﻓـﻲ‬

. Media Expo Singapore (220) 4 May 2011 - 6 May 2011 Singapore - Singapore www.themediaexpo.com/singapore

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34

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DECEMBER 2010

. Printing Indonesia (206) The 16th International Printing Machinery, Equipment & Supplies Exhibition 1 December 2010 - 4 December 2010 Jakarta - Indonesia www.pamerindo.com

. Paperworld Middle East! (213) The international trade fair for paper, office supplies and stationery 7 March 2011 - 9 March 2011 Dubai - UAE www.paperworldme.com/

. ICE USA (219) Exhibition for the Paper, Film and Foil Converting Industry 6 April 2011 - 8 April 2011 Florida - USA www.ice-x-usa.com/

. Flexible Packaging Middle East 2010 (204) Market opportunities for films driven by technical sophistication 29 November 2010 - 1 December 2010 Dubai - UAE www2.amiplastics.com/Events/Event. aspx?code=C343&sec=908

. Propak Indonesia (205) The 23rd International Series of Exhibitions for the Processing & Packaging Industries 1 December 2010 - 4 December 2010 Jakarta - Indonesia www.pamerindo.com

2011

�� 50���

. METPACK 2011 (221) The 7th international trade fair for metal packaging 10 May 2011 - 14 May 2011 Essen - Germany www.metpack.de . PRINTEX 2011 (222) Sydney’s big Print and Design show 11 May 2011 - 13 May 2011 Sydney - Australia


. Interpack (223) Process and Packaging 12 May 2011 - 18 May 2011 Düsseldorf - Germany www.interpack.com

. World Tobacco Expo 2011 (233) The tobacco exhibition for the global market 8 November 2011 - 10 November 2011 Munchen - Germany www.worldtobacco.co.uk

. TechnoPrint (224) May 2011 - May 2011 Cairo - Egypt www.technoprintegypt.org/

. ALL IN PRINT CHINA (234) China International Exhibition for All Printing Technology & Equipment 14 November 2011 - 17 November 2011 Shanghai - China www.mdna.com

. INTERGRAFIKA (225) International Printing and Paper Industry Fair 3 June 2011 - 6 June 2011 Zagreb - Croatia www.zv.hr . Pacex International (226) Canada’s National Packaging, Food Process, Material Handling & Logistics Show 21 June 2011 - 23 June 2011 Toronto - Canada www.pacexinternational.com . EXPOSIGN & SERIGRAFIA (227) The Exhibition on Visual Communication August 2011 - August 2011 Buenos Aries - Argentina www.expotrade.com.ar/CALENDARIO.ASP . PACK PRINT INTERNATIONAL (228) International Packaging and Printing Exhibition for Asia 14 September 2011 - 17 September 2011 Bangkok - Thailand www.mdna.com/shows/packprint.html . IGAS (229) The International Graphic Arts Show 16 September 2011 - 22 September 2011 Tokyo - Japan www.jgas.jp

. Saudi Print (235) The 10th International Pre-press and Printing Technology Exhibition 21 November 2011 - 24 November 2011 Riyadh - Saudi Arabia www.recexpo.com . Saudi Pack (236) The 10th International Packing Machinery and Materials Show 21 November 2011 - 24 November 2011 Riyadh - Saudi Arabia www.recexpo.com . ICE europe (237) International Converting Exhibitions for the paper, film and foil converting industry 22 November 2011 - 24 November 2011 Munich, Bayern - Germany www.plasteurasia.com/ . Pack Print International (238) The International Packaging and Printing Exhibition for Asia 2011 Bangkok - Thailand www.pack-print.de

. CPP 2011 (230) Converting, Package Printing Expo 26 September 2011 - 28 September 2011 Las Vegas - USA www.cppexpo.com

. SALÃO EMBALA INOVAÇÃO (239) 3rd International Packing Converters, Design and Development Agencies 8 March 2012 - 12 March 2012 São Paulo - Brasil www.semanainternacional.com.br . BRASIL SCREEN & DIGITAL SHOW (240) 2nd International Serigraphy and Digital Printing Trade Fair 8 March 2012 - 12 March 2012 São Paulo - Brasil www.semanainternacional.com.br . BRASILPACK (241) 7th International Packing Trade Fair Packing, Machines and Processes, Logistics 8 March 2012 - 12 March 2012 São Paulo - Brasil www.semanainternacional.com.br . FIEPAG (242) 20th International Paper and Graphic Industry Trade Fair 8 March 2012 - 12 March 2012 São Paulo - Brasil www.semanainternacional.com.br . FLEXO LATINO AMERICA (243) 3th International Flexography Trade Fair 8 March 2012 - 12 March 2012 São Paulo - Brasil www.semanainternacional.com.br . Drupa (244) World market print, media, publishing & converting 3 May 2012 - 16 May 2012 Düsseldorf www.drupa.com

2013 . Grafitalia (245) The Exhibition of Machinery and Materilas for the Graphic Arts, publishing and communication industries 7 May 2013 - 11 May 2013 Milan - Italy www.grafitalia.biz

. BUDATRANSPACK (231) International Packaging and Material Handling Trade Exhibition 4 October 2011 - 7 October 2011 Budapest - Hungary www.budatranspack.hu/ SANAT - E - CHAP IRAN’S FIRST MONTHLY MAGAZINE ON PRINTING INDUSTRY

For Advertising Enquiries: Contact: +971 4 3911210 Email: sales@meprinter.com

. Converflex (246) Package printing & converting 7 May 2013 - 11 May 2013 Milan - Italy www.converflex.biz

ME Printer February 2010

. Grafiske Dager (232) Exhibition of Web Solutions for Printing, Prepress and Finishing 19 October 2011 - 20 October 2011 Lillestrom - Norway grafiskedager.no/

2012

35


2010 Exhibitions

EXHIBITIONS BY COUNTRY ALGERIA

. Brussels - 29 - 30 September 2010 EMPACK (170)

. Guangdong - 2 - 5 March 2010 SIGN CHINA 2010 (27)

. Algiers - 3 - 5 May 2010 printpack alger (86)

BRAZIL

. Guangzhou - 9 - 11 March 2010 Sino Pack (30)

ARGENTINA

. São Paulo - 23 - 29 June 2010 Expoprint (133)

. Guangzhou - 9 - 11 March 2010 PRINTING SOUTH CHINA (31)

. Buenos Aries - August 2011 EXPOSIGN & SERIGRAFIA (227)

. Sao Paulo - 23 - 29 June 2010 EXPOPRINT (131)

. Guangzhou - 9 - 11 March 2010 Sino Label (32)

ARMENIA

. Sao Paulo - 4 - 6 August 2010 ICE South America (142)

. Shanghai - 17 - 19 March 2010 ISE Asia (40)

. São Paulo - 8 - 12 March 2012 SALÃO EMBALA INOVAÇÃO (239)

. Shanghai - 30 - 31 March 2010 Luxe Pack (48)

. São Paulo - 8 - 12 March 2012 BRASIL SCREEN & DIGITAL SHOW (240)

. Guangdong - 7 - 9 April 2010 Sino Corrugated 2010 (52)

. São Paulo - 8 - 12 March 2012 BRASILPACK (241)

. Guangdong - 7 - 9 April 2010 SinoFoldingcarton (55)

. São Paulo - 8 - 12 March 2012 FIEPAG (242)

. Shanghai - 19 - 22 April 2010 Chinaplas (69)

. São Paulo - 8 - 12 March 2012 FLEXO LATINO AMERICA (243)

. Beijing - 21 - 24 April 2010 4N SHOW (72)

BULGARIA

. Beijing - 2 - 4 June 2010 CHIPF (117)

. Yerevan - 3 - 5 September 2010 Polygraphy. Publishing. Advertising EXPO (143) . Yerevan - 3 - 5 September 2010 Polygraphy, Publishing & Advertising EXPO (144)

AUSTRALIA . Melbourne - 22 - 25 March 2011 AUS Pack (214) . Sydney - 11 - 13 May 2011 PRINTEX 2011 (222)

AUSTRIA . Wels - 3 - 4 February 2010 VERPACKUNG (9)

ME Printer February 2010

BANGLADESH

36

. PLOVDIV - 1 - 5 June 2010 PRINTCOM (115) . Sofia - 13 - 16 October 2010 ExpoPrint & Imaging Sofia (178)

. Dhaka - 25 - 28 January 2010 Bangladesh Dhaka International Packaging Industry Exhibition (4)

CANADA

BELARUS

. Toronto - 21 - 23 June 2011 Pacex International (226)

. Minsk - 21 - 24 September 2010 World of Packing (158)

. Toronto - 20 - 22 November 2010 DESIGN CITY (196)

. Minsk - 21 - 24 September 2010 Modern Labels (159)

. Toronto - 20 - 22 November 2010 Print World 2010 (197)

BELGIUM

CHINA

. Brussels - 27 - 27 January 2010 The Middle East Plastics Industry Strategy Seminar (6)

. Guangzhou - 2 - 5 March 2010 LED CHINA (23)

. Brussels - 29 - 30 September 2010 PRINT (169)

. Guangzhou - 2 - 5 March 2010 SIGN CHINA (24)

. Shanghai - 14 - 16 July 2010 ProPak China (139) . Shanghai - 15 - 17 September 2010 Paperworld China (150) . Shanghai - 14 - 17 November 2011 ALL IN PRINT CHINA (234)

CROATIA . Zagreb - 15 - 19 September 2010 Modernpak (149) . Zagreb - 3 - 6 June 2011 INTERGRAFIKA (225)

CZECH REPUBLIC . Brno - 2 - 5 March 2010 EmbaxPrint (25) . Prague - 23 - 25 March 2010 REKLAMA, POLYGRAF (45)


DENMARK

. Munich - 22 - 26 June 2010 FESPA Digital Europe (129)

. Hyderabad - 9 - 12 April 2010 BulkPack (59)

. Copenhagen - 4 - 5 March 2010 World Newspaper Advertising (28)

. Koln - 21 - 26 September 2010 Photokina (157)

. Hyderabad - 21 - 22 April 2010 World Tobacco India (76)

. Copenhagen - 7 - 9 April 2010 Sign 2010 (54)

. Nuremberg - 28 - 30 September 2010 FachPack (166)

. Mumbai - 7 - 9 May 2010 IISS’10 (91)

EGYPT

. Hamburg - 4 - 6 October 2010 IFRA Expo (172)

. Mumbai - 7 - 9 May 2010 DSLS’10 (92)

. Sinsheim - 13 - 16 October 2010 DRUCK + FORM (176)

. Mumbai - 7 - 9 May 2010 DSLS’10 (93)

. frankfurt - 4 - 6 November 2010 Viscom frankfurt (188)

. Bangalore - 2 - 4 July 2010 AD-TODAY (134)

. Cologne - 7 - 9 December 2010 Thin Wall Packaging (211)

. Chennai - 9 - 11 July 2010 Southpack-2010 (137)

. Essen - 10 - 14 May 2011 METPACK 2011 (221)

. Chennai - 9 - 11 July 2010 PrintExpo-2010 (138)

. Düsseldorf - 12 - 18 May 2011 Interpack (223)

. CHENNAI - 23 - 25 July 2010 Sign Today (140)

. Munchen - 8 - 10 November 2011 World Tobacco Expo 2011 (233)

. New Delhi - 30 July - 1 August 2010 Media Expo Delhi (141)

. Munchen - 22 - 24 November 2011 ICE europe (237)

. Mumbai - 21 - 23 November 2010 UMEX ‘10 (199)

. Düsseldorf - 3 - 16 May 2012 Drupa (244)

. New Delhi - 3 - 6 December 2010 PackPlus 2010 (209)

HONG KONG

. New Delhi - 3 - 6 December 2010 India Corrugated Show (210)

. Hong Kong - 27 - 30 April 2010 HONG KONG INTERNATIONAL PRINTING AND PACKAGING FAIR (81)

. New Delhi - 8 - 10 December 2010 India Label Show (212)

. Cairo - April 2010 APEX 2010 (83) . Cairo - 18 - 20 September 2010 Paper Middle East (155) . Cairo - May 2011 TechnoPrint (224)

FINLAND . Helsinki - 1 - 3 June 2010 Pulpaper 2010 (116) . Helsinki - 21 - 24 September 2010 GRAFTEC (160)

FRANCE . Paris - 17 - 18 March 2010 DOCUMATION (39) . Paris - 15 - 18 June 2010 Graphitec (123) . Paris - 21 - 23 September 2010 Viscom Paris (156)

GERMANY . Frankfurt - 30 - 2 February 2010 Paperworld (7) . Hamburg - 10 - 11 February 2010 VERPACKUNG Nord (10) . Brünn - 2 - 5 March 2010 EmbaxPrint (26) . Cologne - 16 - 16 March 2010 The Middle East Plastics Industry Strategy Seminar (38) . Berlin - 13 - 15 April 2010 SECURITY PRINTING CONFERENCE (61) . Dortmund - 23 - 24 April 2010 FDI-Podium (78) . Berlin - 5 - 7 May 2010 PostPrint Berlin (87)

. Essen - 15 - 17 June 2010 DIGITAL SIGNAGE EXPO (121)

. Budapest - 15 - 17 September 2010 Digitalexpo (151) . Budapest - 4 - 7 October 2011 BUDATRANSPACK (231)

INDIA . Ahmedabad - 24 - 26 January 2010 Print Pack Sign 2010 (2) . Mumbai - 12 - 14 February 2010 Media Expo Mumbai (11) . HYDERABAD - 12 - 14 February 2010 Sign Today (13) . Mumbai - 10 - 13 March 2010 Intelpack 2010 (35) . Mumbai - 10 - 13 March 2010 Labeltech-2010 (36) . Hyderabad - 9 - 12 April 2010 India Packaging Show (58)

INDONESIA . Jakarta - 5 - 8 May 2010 INDOPRINT (88) . Jakarta - 27 - 29 October 2010 World Tobacco Asia 2010 (182) . Jakarta - 1 - 4 December 2010 Propak Indonesia (205) . Jakarta - 1 - 4 December 2010 Printing Indonesia (206) . Jakarta - 1 - 4 December 2010 Plastics & Rubber Indonesia (207)

IRAN . Tehran - 21 - 24 January 2010 Iran Pack & Print (1)

IRELAND . Dublin - 16 - 17 June 2010 PACKAGING IRELAND (127)

ME Printer February 2010

. Essen - 6 - 8 May 2010 Essen International Stamp Fair (90)

HUNGARY

37


2010 Exhibitions

ITALY

. Beirut - 7 - 10 June 2010 The World Editors Forum (119)

PHILIPPINES

. Naples - 16 - 18 April 2010 ExpoVisual (68)

LIBYA

. Manila - 6 - 9 October 2010 Print and Label Philippines (174)

. Milan - 7 - 11 May 2013 Grafitalia (245)

. Tripoli - 8 - 11 March 2010 TIFA (29)

POLAND

. Milan - 7 - 11 May 2013 Converflex (246)

MALAYSIA

. Warsaw - 13 - 14 April 2010 PACKAGING INNOVATIONS (63)

JAPAN

. Kuala-Lumpur - 14 - 16 November 2010 HOLO-PACK HOLO-PRINT (191)

. Poznan - 29 - 1 April 2011 POLIGRAFIA (215)

. Tokyo - 7 - 9 April 2010 Convertech Japan (51)

. Kuala Lumpur - 17 - 19 November 2010 SECURITY PRINTING CONFERENCE (195)

PORTUGAL

. Tokyo - 7 - 9 April 2010 Printable Electronics 2010 (56)

MEXICO

. Lisbon - 11 - 14 March 2010 PAPERGIFT (37)

. Tokyo - 7 - 9 April 2010 Neo Functional Material (57)

. Mexico City - 11 - 12 May 2010 Label Summit Latin America (97)

ROMANIA

. Tokyo - 12 - 14 May 2010 RIDEX (99)

. Mexico City - 22 - 25 June 2010 Expo Pack (130)

. Bucharest - 17 - 17 March 2010 PrintEX (42)

. Tokyo - 7 - 9 July 2010 OFMEX (135)

MOLDOVA

. Bucharest - 23 - 24 September 2010 ADVERTISING SHOW (162)

. Chisinau - 3 - 6 November 2010 RECLAMA. DESIGN (187)

. Bucuresti - 27 - 31 October 2010 All-Pack (183)

MONACO

RUSSIA

. Monaco - 20 - 22 October 2010 Luxe Pack (181)

. Moscow - 26 - 29 January 2010 UPAKOVKA/UPAK ITALIA 2010 (5)

MOROCCO

. Chelyabinsk - 17 - 20 March 2010 Containers, Packing, Equipment & New Technologies (41)

. Tokyo - 7 - 9 July 2010 ISOT (136) . Tokyo - 16 - 22 September 2011 IGAS (229)

JORDAN . Amman - 15 - 17 June 2010 PAM Design (122)

KAZAKHSTAN . Almaty - 25 - 28 May 2010 PackTek Kazakhstan (108) . Almaty - 25 - 28 May 2010 PackTek (109) . Almaty - 2 - 5 November 2010 KazUpack (186)

KENYA . Nairobi - 12 - 14 June 2010 PPPEXPO (120)

KOREA . Goyang - 8 - 11 September 2010 Kipes (147)

ME Printer February 2010

LEBANON

38

. Beirut - 7 - 10 June 2010 World Newspaper Congress (118)

. Casablanca - 12 - 21 February 2010 SIEL (12)

NORWAY . Oslo - 9 - 10 March 2010 PAKK & EMBALLASJE (33) . Oslo - 9 - 10 March 2010 PAKK & EMBALLASJE (34) . Lillestrom - 19 - 20 October 2011 Grafiske Dager (232)

PAKISTAN . Karachi - 2 - 4 April 2010 5th Plastic, Packaging and Print Technology Show (49) . Karachi - 31 - 3 June 2010 PPP PAKISTAN (114)

PERU . Lima - 17 - 20 September 2010 Grafinca (154)

. Moscow - 6 - 9 April 2010 Design & Advertising (50) . Omsk - 7 - 9 April 2010 Advertising World (53) . Vladivostok - 14 - 16 April 2010 Labels & Packaging (65) . Ufa - 11 - 14 May 2010 Press, Printing &Advertising Technologies (95) . Novosibirsk - 11 - 14 May 2010 Advertising and Polygraphic Forum (96) . Novosibirsk - 12 - 14 May 2010 SIBPRINTING (98) . Kemerovo - 18 - 21 May 2010 Interprint (102) . Pyatigorsk - 27 - 29 May 2010 Container and Packaging (111) . Moscow - 15 - 18 June 2010 Rosupak (124) . Moscow - 15 - 18 June 2010 Rosupak (125)


. Ufa - 7 - 10 September 2010 Printing, World Press & Advertising (145)

. Barcelona - 14 - 15 April 2010 LABELLING INNOVATIONS (67)

. Belgorod - 8 - 10 September 2010 Containers, Packing & Labels (146)

. Madrid - 26 - 28 April 2010 Stretch & Shrink Film 2010 (80)

. Khabarovsk - 16 - 19 September 2010 Polygraphy, Design & Advertising (153)

. Madrid - 14 - 16 October 2010 Viscom-Sign (179)

. Voronezh - 23 - 25 September 2010 Advertising, Polygraphy & Mass Media (164)

SWEDEN

. Kemerovo - 19 - 22 October 2010 Interupak (180)

. Malmo - 26 - 27 May 2010 PACK & EMBALLAGE Oresund (110)

. Moscow - 28 - 3 November 2010 PolygraphInter (184)

. Stockholm - 20 - 21 November 2010 PACK & EMBALLAGE (198)

. Moscow - 8 - 11 November 2010 Advertising (189)

SWITZERLAND

. Ivanovo - 12 - 13 November 2010 Advertising, Design, Printing & Mass Media (190) . Ufa - 16 - 19 November 2010 ProdUral & Packing (193) . Moscow - 16 - 19 November 2010 LabelShow (194) . Ulan-Ude - 24 - 26 November 2010 Containers and Packing (200)

SAUDI ARABIA . Riyadh - 25 - 29 April 2010 Gitex Saudi Arabia (79) . Jeddah - 17 - 20 May 2010 Propac arabia (100) . Riyadh - 21 - 24 November 2011 Saudi Print (235) . Riyadh - 21 - 24 November 2011 Saudi Pack (236)

SERBIA & MONTENEGRO . Belgrade - 29 September - 2 October 2010 GRAFIMA (167) . Belgrade - 29 September - 2 October 2010 PACKTECH EXPO BALKA (168)

SINGAPORE . Singapore - 20 - 23 April 2010 RFID World Asia (71) . Singapore - 4 - 6 May 2011 Media Expo Singapore (220)

SPAIN

SYRIA . Damascus - 26 - 28 February 2010 PLASTEX (22)

TAIWAN . Taipei - 23 - 26 June 2010 TAIPEI PACK (132)

TANZANIA . Dar-Es-Salaam - 18 - 20 June 2010 PPPEXPO East Africa (128)

THAILAND . Bangkok - 21 - 23 April 2010 Asian Paper (77) . Bangkok - 11 - 13 May 2010 Publish Asia Conference & Expo (94) . Bangkok - 16 - 19 June 2010 Propack Asia (126) . Bangkok - 14 - 17 September 2011 PACK PRINT INTERNATIONAL (228) . Bangkok - 2011 Pack Print International (238)

THE NETHERLANDS . Amsterdam - 18 - 19 May 2010 Mobile Media Day (104)

. Bursa - 6 - 9 May 2010 PACKAGING- PLASTIC (89) . Istanbul - 29 May - 2 June 2010 IPT İSTANBUL (112) . İstanbul - 29 May - 6 June 2010 PRINTTEK (113) . Istanbul - 16 - 19 September 2010 İSTANBUL PACKAGING FAIR (152) . Konya - 23 - 26 September 2010 KONYA PACKAGING (161) . Istanbul - 23 - 26 September 2010 IPACK Istanbul (163) . Istanbul - 25 - 28 November 2010 SIGN İSTANBUL (202) . Istanbul - 2 - 5 December 2010 PLAST EURASIA İSTANBUL (208)

UAE . Dubai - 25 - 27 January 2010 SGI 2010 (3) . Dubai - 2 - 3 February 2010 WAN-IFRA Middle East (8) . Abu Dhabi - 22 - 24 March 2010 Map Middle East (44) . Dubai - 29 - 31 March 2010 The Middle East Coatings Show (47) . Dubai - 26 - 28 September 2010 Paper Arabia (165) . Abu Dhabi - 28 - 30 November 2010 SIM (203) . Dubai - 29 November - 1 December 2010 Flexible Packaging Middle East 2010 (204) . Dubai - 7 - 9 March 2011 Paperworld Middle East! (213) . Dubai - 4 - 7 April 2011 Gulf Print (216) . Dubai - 4 - 7 April 2011 Gulf Pack (217) . Dubai - 4 - 7 April 2011 Label Summit Middle East (218)

TURKEY

UK

. Adana - 25 - 28 march 2010 PACKAGING - PLASTIC (46)

. London - 24 - 25 February 2010 Publishing Expo (15)

. Istanbul - 14 - 18 April 2010 ISTANBUL Stationery Office (64)

ME Printer February 2010

. Barcelona - 14 - 15 April 2010 PACKAGING INNOVATIONS (66)

. Zurich - 21 - 22 April 2010 VERPACKUNG Schweiz (74)

. Izmir - 29 - 2 May 2010 IPAF (82)

39


2010 Exhibitions

. Birmingham - 24 - 25 February 2010 PACKAGING INNOVATIONS (17)

USA

. Las Vegas - 13 - 15 October 2010 SGIA (177)

. Birmingham - 24 - 25 February 2010 PACKTECH (18)

. San Jose, California - 21 - 25 February 2010 SPIE Advanced Lithography (14)

. Chicago , IL - 31 - 4 November 2010 CPP 2010 (185)

. Birmingham - 24 - 25 February 2010 ECOPACK (19)

. Miami, FL - 25 - 25 February 2010 The Middle East Plastics Industry Strategy Seminar (21)

. Florida - 6 - 8 April 2011 ICE USA (219)

. Birmingham - 24 - 25 February 2010 CONTRACT PACK (20) . Birmingham - 13 - 15 April 2010 Sign & Digital UK (62) . London - 21 - 22 April 2010 International Newsroom Summit (75) . Birmingham - 18 - 25 May 2010 IPEX 2010 (103)

. Orlando - 11 - 14 April 2010 mediaXchange (60)

. Las Vegas - 26 - 28 September 2011 CPP 2011 (230)

. Philadelphia - 20 - 22 April 2010 ON DEMAND Conference & Exposition (70)

UZBEKISTAN

. Las Vegas - 2 - 5 May 2010 FFTA 2010 Annual Forum (84)

. Tashkent - 16 - 18 November 2010 PromUpak (192)

. Las Vegas - 3 - 4 May 2010 INFO*FLEX 2010 Exhibition (85)

. Tashkent - 24 - 26 November 2010 PackTek Uzbekistan (201)

UKRAINE

. Rosemont, IL - 18 - 19 May 2010 Packaging Summit (101)

. Kiev - 24 - 26 February 2010 Pack Fair (16)

. New York - 19 - 20 May 2010 Luxe Pack (106)

. Kiev - 21 - 23 April 2010 World of Outdoor Advertising (73)

. Baltimore - 24 - 26 May 2010 Print Solutions (107)

. Odessa - 6 - 8 October 2010 Tare and Packing (173)

. Chicago - 14 - 16 September 2010 Labelexpo Americas (148)

. Odessa - 6 - 8 October 2010 Containers and Packing (175)

. Chicago , IL - 3 - 6 October 2010 GRAPH EXPO 2010 (171)

VIETNAM . Ho Chi Minh City - 18 - 20 March 2010 ProPak Vietnam 2010 (43) . Hanoi - 18 - 21 May 2010 PACK & PRINT Hanoi 2010 (105)

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Finishing Line

PERCEIVING COLOUR-NO HARD AND FAST RULES

ME Printer February 2010

Rod Hayes Technical Editor

42

Through the ages, good rulers have always worked hard to establish a standard for weights, measures and distance so that there existed a sense of fair play in any transaction between his subjects. Unless a strong currency was also in place, the benefits of having reliable and accurate weights and measures for volume were largely lost. The ruler took care to encase these standards into official tables; easy circulated, easy to refer to and freely available. Because the tables have a stamp of authority any disputes could generally be settled without a fist fight. Gutenberg and those printers who followed him quickly realised that you cannot create a set of tables that would be ideal to define colour. Even today, there is no universal way for defining something as simple as warm red, or sky blue, or golden yellow in the way that can be done with a litre of water or in the old British Empire and the US, a stone of monkey nuts. Printer A can print up on to a card what he perceives warm red or reflex blue to be, but his colleague Printer B down the road can only match it accurately if he has a sample swatch from Printer A. Now a square metre can be defined and matched anywhere in the world, but trying to describe the colour you want over the phone to a printer is not that much different from trying to describe to a friend the taste of an orange or freshly picked dates. ISO standards such as 12647 are positive attempts to achieve this; but what is important

is to appreciate that we are talking about the play of our senses, which of course includes sight, taste, hearing and smell. The disputes I have ranked as the most unpleasant I have experienced in my life as a printer have always been over colour; a job too light, too dark, too warm or too cold. Back in my letterpress days, I once printed some wedding invitations that involved silver dusting on to varnish, exactly the way I have always done and the business I had bought had also done for several generations before me. So similar was the printing to the sample shown to my client, that no one could distinguish one from the other. But no; a vexatious argument ensued; her wedding invitations were not ‘glistening enough’ and she wanted them done again, something naturally enough I refused to do. The argument was only resolved when I put the invitations under the guillotine and cut them in half rendering them useless. Tears followed which on my hard heart at least fell as if they had been shed on sand. I had only been in print for a few years, but even then I had seen the disputation over colour as being an excuse to not pay or get a discount. The point about going on at some length about the invitations was that even today colour can only be defined between two contractual partners, no table that defines a specific colour can ever be published because there is no common point of reference which

can act as a defining tool—colour changes through the interaction of so many variables that would hold up universally in a court of law. Developing such standards is possible only when two people agree on what is to be used; e.g. the same PMS book, spectrophotometer, or densitometer. If a similar measuring aid is introduced later on when a dispute is aired, its calibration has then got to be agreed on, not necessarily a foregone conclusion. What has made a printer’s life a good deal more simple is that most people these days are familiar with coloured print and those who buy print will almost always go to a printer ‘who understands colour,’ which really means the printer has come to understand how his client sees colour. This is probably helped because the two have the same calibrated eye balls.


,Authorised Distributors: UAE UTMOST, Tel: +97143553883, KSA Al Eqtessad Holding Co, Tel:+966 1 2930377, Bahrain Fakhro Electronics, Tel:+97317299999 Qatar Qatar Computer Services. Tel:+9744441212, Oman Jawad Sultan, Tel:+96824816663, Kuwait Bader Al Mulla & Bros Tel:+9652437216 Jordan MABCO, Tel:+96264647666, Syria SETCO, Tel:+963112135900 Lebanon PSI Tel:+9611484848, Egypt SMARTEC, Tel: +202 33027731 Libya Aventech Ltd, Tel: +35621488800 Pakistan Rayyanco Tel: +92-21-4392101, Sri Lanka Informatics Private Ltd, Tel: +9411-5322971, Malta Corex, Tel:+35621488800

ME Printer February 2010

Call us to ďŹ nd out more Tel: +971 4 204 5813, or E-mail: oki.me@okieurope.com, www.okime.ae

43


Jobs Situations Wanted An experienced Printing Engineer, seeks suitable position in a reputed printing / material supplies Co. Call 056-6925895. Sales Manager, MBA, with 20 years experience (1+ years in UAE), in steel, fabrication, building materials, contracting, machinery, printing, packaging, FMCG, UAE D/L and NOC available, seeks suitable position. Contact 0501081208. 5 yrs. experience in printing, quality control, proofreading, customer service & sales, seeks job. Contact 055-5169878. Sales Manager MBA, with 20 years exp. (1+ yrs. in UAE) in steel, fabrication, machinery, contracting, building materials, printing, packing, FMCG, NOC available, seeks placement. Call 050-1081208. POTOMAC/CERUTTI MACHINE OPERATOR

Find comfortable job situations, post investment opportunities, invite investors and buy and sell ... in the Middle East market place Tel: +971 4 391 1210 Fax: +971 4 390 9561 classified@meprinter.com

5 years experience in gravure printing with 3 years diploma of printing & graphic arts. Experience on rotomac & cerutti machine. Seeks for good position

Production / Prepress Manager 35 yrs, BE-Printing Indian Male working as Prepress Manager in GCC. 12 yrs of hands-on working experience in Prepress, Newspaper, Commercial Web fed and Sheetfed, Security and Digital Printing is in search for good opportunity. Contact Email: kausik1974@rediffmail.com Polar Professional Operator. Indian Male, Age 44, with more than 15 years of experience in polar 115 e, 137 e and other guillotine operators and 10 years UAE experience in binding related field, Seeks for good position. Email: a4murali@yahoo.com Printing Production Executive. Indian Male, with D/L, seeks job in printing sales & marketing. Contact Phone: 050-7184402 / E-Mail: haridas.kunnath@gmail.com. CTP Operator & CTP Job coordinator. Indian(kerala) male Age 28 with 5 years experience in CTP operating system. Good knowledge in all concept of prepress techniques and page lay outing (mounting) and color management. Ready to relocate anywhere in middle east. Kindly contact: pookodan5@yahoo.com

Contact:-Mr. Mubashar Ahmad

Machine Operator

Mobile : +923214321137 Home : +92(042)7596966

Indian Male with More than 10 years of experience as Machine Operator now seeking for a good opportunity. For Detailed CV Contact: +971 50 3546703 / Email: musthafam48@yahoo.com

CTP OPERATOR 10 years experience on CTP machine with 3 years Diploma in printing & graphic arts. Good Knowledge in Esko graphics software such as Station, Plato and also able to change the CTP diode laser. Experience on digital imager used for photopolymer plates, engraver for rotocylinder making. Seeks for good position Contact:- Mr.Muhammad Afzal Mobile: +923334150021, Home: 92(042)7441829

Graphic Designer Syrian Male, with 6 years of experience in the full range of visual medium, providing high quality graphics solutions as well as managing trademark equities and ensuring consistency in the marketplace. Expertise in Adobe Photoshop CS (Advanced), Illustrator and In Design. Seeks for a good

opportunity. For detailed CV Please contact: +971 50 8945894 / E-mail: watfasy_0078@hotmail.com Graphic Designer Tunisian women, with 14 years experience in Gravure Printing for Flexible Packaging Company. Presently Working in Pre-print department, specialist in Photoengraving steps before engraving cylinders with well qualified and wide knowledge in the Helio-Printing domain. Expertise in Adobe Photoshop, Illustrator and Art-Pro. Practice good Arabic, French and English seeks for a good opportunity. For detailed CV Please contact: +216 22 616 180 / E-mail: chema. baklouti@yahoo.fr. Graphic Designer Indian Male with More than 16 years of Professional Experience including 10 Years in U.A.E hands-on design experience including magazine publishing and advertisement. Ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem. Practice good English seeks for a good opportunity. For detailed CV Please contact: +971 50 7648845 / E-mail: sujunc@gmail.com Production Manager 33 yrs, Indian Male, seeks position of Print Production Manager or any suitable position. Email: kavurusr_75@yahoo.co.in or Contact: +966 551219473. Large Format Printer Operator Allan G. Ramos, Filipino, looking for a job as a Large Format Printer Operator. Knowledgeable for indoor and outdoor machines, preparing file and knowledge how to use software’s such as Adobe Photoshop, Corel Draw, Illustrator... contact no: 050-7358466 or email at aljanmari@gmail.com


Technical Operator My name is Sameh Sobhy, with more than 6 years experience in the filed of rebuilding of second hand machinery for rotogravure cylinder making and other service (chemical analyses for plating tanks looking for a good opportunity. Contact - Email: samehkhala@yahoo.com / Tel: 00202 22411238 Printing Machine Operator Pakistani Male with Diploma in Printing and Graphic Arts. Having More than 2 years of experience as Printing Machine Operator now seeking for a good opportunity. For Detailed CV Contact: 0334-4193370 / Email: adnanhameed87@gmail.com Production Manager: Indian Male with 17 Years Experience in Printing & Packaging field able to handle Offset Machines, Roto Gravure, Flexo Graphy, Folder & Gluer, and Cutting & Greasing Machines. Now seeking for a good opportunity. For Detailed CV Contact: + 91 98400 65936/ Email: Plravi2u@gmail.com Fresher to Printing Industry. Indian Male, University Topper throughout B.E. (Printing) right now looking for a job in printing industry. So please Contact Email: santosh8886@yahoo.co.in. Production Manager / Assistant Production Manager Printing & Publishing Industries, 16 years of experience in production, estimation and client servicing seeks job opening in the same industries, for further Details Contact - 00971 50 5024708 (UAE) / Email: pramod3021@yahoo.co.in

Designer, with 10 yrs. exp. in shooting, developing & printing, seeks job. Call 050-1723652. Marketing Manager or Working Partner 14 yrs. experienced available for printing press, advertising or gift supply Co. Contact 0505430456. Keralite, age 28, w/3 yrs. UAE exp. in printing field, own car, on residence visa, seeks job. 0557801245

Vacant Positions Graphic designer required for a printing company in Sharjah and Pepress in charge with experience in flexo esko graphic and cdi required for a printing company. Send CV to hr@futurepack.ae / Fax: +9716 5344422 Maintenance Manager required for a printing & packaging company. Email CV to: mayanuae@yahoo.com Window Patching Machine Operator, with experience, reqd. for the printing industry. Send CV to: hrdhpi@gmail.com Die Cutting Machine Operators required for a printing & packaging Co. in RAK. Email CV to: mayanuae@yahoo.com Production Supervisor, with experience, required for a printing

company in Dubai. Email CV to: hrdhpi@gmail.com Forklift Operator required for a printing & packaging company in Ras Al Khaimah. Email CV to: mayanuae@yahoo.com Quality Control Inspectors, with 2 years experience in printing & packaging field, required. Email CV to: careers@majan.ae Graphic Designer cum Digital Printing Machine Operator required for a company. Email: info@macneongroup.ae EHS Professional required for a printing press in Abu Dhabi. Email CV to hr@epfead.ae Quality Control Inspectors required for a printing & packaging company in RAK. Email CV to: mayanuae@yahoo.com Assistant Printing Machine Operators required for a printing & packaging Co. in RAK. Email: mayanuae@yahoo.com Gluing Machine Operators required for a printing & packaging company in RAK. Email CV to: mayanuae@yahoo.com Assistant Gluing Machine Operators required for a printing & packaging Co. in RAK. Email: mayanuae@yahoo.com

Xingraphics Technician wanted in MEA 3 years experience in thermal CTP operation; Troubleshooting & Maintenance experience on either of Kodak, Screen, Agfa, Heidelberg thermal CTP; Familiar with thermal CTP platemaking; Experience in offset sheetfed or webfed printing machine; Fluent in English and good communication;

Professional Photographer &

No problem to travel in Middle East & Africa region; About Us: With manufacturing facilities in Xindu Industrial Development Zone, Chengdu Xingraphics Co. Ltd, is a leading graphics industry supplier synonymous with excellent customer service, is dedicated to the manufacture, sales and service of thermal plate technology world wide. For more information, please visit our website: www.xingraphics.com

Please send your CV to us at hes@xingraphics.com

ME Printer February 2010

Graphic Designer cum Printer Operator, with 3 yrs. UAE exp. in digital printing Co. 050-3957279.

Find comfortable job situations, post investment opportunities, invite investors and buy and sell ... in the Middle East market place

45


Remarketed equipment Remarketed equipment Machinery Wanted

• Availability; - Immediately. Smyth Sewing Machine

We are urgently looking for the

• MODEL: - Smyth Sewer.

following Machines.

• Construction Year: - 2007.

FOUR COLOUR:

• Serial No:-150L.0134.4D.07

MITSUBISHI DAIYA 3F-4, 3G-4, 3H-4

• No Of Signature:- 2 to 180

(NO FULL APC)

• WITH LAP FACILITY.

FIVE COLOUR

• Size For Sew:-8.5 x110mm

1998~2005 MITSUBISHI DIAMOND

(Minimum) and 34.5 x 55 Maximum.

3000-5, 3F-5, 3G-5, 3H-5 (NO FULL

• Availability:- Immediately.

APC) CMC Bagging machine.

Please Inform Us Details For Available Machines With Specifica-

• Model:-CMC Prictica.

tion, Best Price, Delivery Time. Email

• Mail bagging machine

Photos.

• Year OF Construction: - 2007 – 2008.

Contact: S.Kannan

• Product Size:- Length

(Mobile: +91 9790000133)

120/350mm, Width 100/250mm

E-mail : info@suprabhat.com

• Sealer Cut Size :- Length 380/120mm, Width 100/300mm,

We are urgently looking for the

Height 1/30mm.

following machines.

• Max Diameter of Roll: - 400MM.

1. Mitsubishi 3F-6, 1992+

2. Mitsubishi 3F-6/7/8+LX, 1993+

• Availability:-Immediately.

3. Mitsubishi 3F/H-4, 1998 ~ 2002

Remarketed equipment Remarketed equipment available for sale available for sale

In Production Contact: Mr. Ali Hinnaowi,

4. Mitsubishi 2F-4/5, 2000+

Purchase Manager

5. KBA R105-6+LX, 2000+

Tel: 00971-4-282-6664 Ext:14

6. Miller TP94-2, alcohol dampening

Fax: 00971-4-282-3959

7. Akiyama JP240, 1996+

Mobil: 00971-50-880-5205

8. Osako saddle stitcher 368, 1990+

Email: alih@colorlinesgrp.ae

and Muller Martini 335, 5 cover ,

Heidelberg SM102-5P, 5 Colours Heidelberg SM52-4LX, 4 Colours 72x102 machine, 1991 Model. 36x52 machine,2008 Model.

1528cover

Heidelberg GTO 52-2, 2 Colours Heidelberg GTO 52-4, 4 Colours 36x52 machine, 1992 Model. 36x52 machine, 2008 Model.

10. Heidelberg CD102-5, 2005+ or

PRINTING LICENCE FOR SALE

Mitsubishi Daiyamond 3000LS-5,

5 year old Printing Licence for sale in

2005

Dubai. Please contact serious buyers

11.Ryobi 662PFHX ,2000 onward

to Mr.Jacob C.Komatt , Mobile: 050

12.Ryobi 524HX

678 6262/ E-Mail: gepp@eim.ae

Heidelberg Varimatrix 105 CS Heidelberg 105, Folder Die-CuttingEco machine, 2006 Gluer Model. 6 Corners machine, 2007 Model. Heidelberg Suprasetter 105 CtP Heidelberg Speedmaster CD102-4, 2006 Model. 4 Colors, 72x102 machine, 2008 Model. Heidelberg MOV-P, 4 Colours Heidelberg MOV-P, 4 Colours 46x64 machine, 1988 Model. 48x64 machine, 1983 Model. Roland R 204, 4 Colours Heidelberg SM52-4LX, 52x74 machine, 20024 Colours Model. 36x52 machine, 2003 Model. Heidelberg Gulf Est. Mr. Mahmoud Heidelberg GulfMustafa Est. Remarketed Product Manager Eng. Mahmoud Mustafa P.O.Box 34133 Dubai Manager - UAE Remarketed Product Tel +97134133 4 3477720 174 P.O.Box DubaiExt. - UAE Mob +971 50 424 7080 Tel +971 4 3477720 Ext. 174 mahmoud.mustafa@heidelberg.co.ae Mob +971 50 424 7080 www.heidelberg.com mahmoud.mustafa@heidelberg.ae www.heidelberg.com

9. Stahl folder T66/642 and K66/4KL 1993+

Investment Opportunities:

13.Horizon Booklet maker 14.Aster sewing 1994 onward

PRINTING PRESS FOR SALE

Contact: Mr. Shin.M.C

A running printing Press for sale

Tel : +82-2-562-2723 / Fax : +82-2-562-

with Machineries in good condition

1098 / Email : sktra@kornet.net

in one of the emirates of UAE. Serious Buyers can Contact Mr. Perera.

Machinery for Sale

Mob: 050-6317781 / E-Mail: majidpp@emirates.net.ae

SM 52 Printing Machine • HEIDELBERG SM52 – 4 COLOURS

PRINTING PRESS FOR SALE

+ VARNISH UNIT.

Small running printing press for

• Construction Year: - 2007-2008.

sale: one two color , and one single

• Size: - 35 x 50 cms.

color offset machines, 72 cutting

• Total No Of Impressions:-

and other accessories with 3000

2444346

sq feet building with sound power

• Console: - CP2000.

serious buyers may mail;

• Alcolor :- Baldwin Unit

Contact: Mr. Abdurahman,

• All 3 washer (Blanket , Roller and

Mobile: 050-4972669 / Email:

Cylinder)

fathahim@gmail.com

• In production.


‫ﺧﻂﺍﻟﺘﺸﻄﻴﺐ‬

‫ﺗﻤﻴﻴﺰ ﺍﻷﻟﻮﺍﻥ‪ :‬ﻻ ﺗﻮﺟﺪ ﻗﻮﺍﻋﺪ‬ ‫ﺻﺎﺭﻣﺔ ﻭﺳﺮﻳﻌﺔ ﺣﺘﻰ ﺍﻵﻥ‬ ‫ﻋﻠـــﻰ ﻣـــﺪﻯ ﻋﺼـــﻮﺭ ﻣـــﻦ ﺍﻟﺰﻣـــﻦ ﺣـــﺎﻭﻝ ﻭﺍﺿﻌـــﻮ‬

‫ﻳﺠـــﺮﻱ ﻓﻲ ﺣﻮﺍﺳـــﻨﺎ ﻭﺍﻟﺘﻲ ﺗﺸـــﻤﻞ ﺑﺎﻟﻄﺒﻊ ﺍﻟﺒﺼﺮ‬

‫ﻳﻤﻜﻦ ﻧﺸـــﺮﻩ ﻭﺫﻟـــﻚ ﻟﻌﺪﻡ ﻭﺟـــﻮﺩ ﻧﻘﻄـــﺔ ﻣﺮﺟﻌﻴﺔ‬

‫ﺍﻟﻤﻘﺎﻳﻴـــﺲ ﺍﻟﺠﻴـــﺪﻭﻥ ﻭﺿـــﻊ ﻣﻌﺎﻳﻴـــﺮ ﻟـــﻸﻭﺯﺍﻥ‬

‫ﻭﺍﻟﺬﻭﻕ ﻭﺍﻟﺴﻤﻊ ﻭﺍﻟﺸـــﻢ ﻭﺍﻟﻠﻤﺲ‪ .‬ﻭﺍﻟﻨﺰﺍﻋﺎﺕ ﺍﻟﺘﻲ‬

‫ﻣﺸـــﺘﺮﻛﺔ ﻳﻤﻜـــﻦ ﺃﻥ ﺗﻌﻤـــﻞ ﻛﺄﺩﺓ ﺗﻌﺮﻳﻔﻴـــﺔ ﻓﺎﻟﻠﻮﻥ‬

‫ﻭﺍﻟﻘﻴﺎﺳـــﺎﺕ ﻭﺍﻟﻤﺴـــﺎﻓﺎﺕ ﺑﺤﻴـــﺚ ﻳﻮﺟﺪ ﺇﺣﺴـــﺎﺱ‬

‫ﻭﺻﻔﺘﻬـــﺎ ﻋﻠـــﻰ ﺃﻧﻬﺎ ﺍﻷﻛﺜـــﺮ ﺇﺯﻋﺎﺟﴼ ﻭﺍﻟﺘـــﻲ ﺟﺮﺑﺘﻬﺎ‬

‫ﻳﺘﻐﻴـــﺮ ﻣﻦ ﺧﻼﻝ ﺗﻔﺎﻋـــﻞ ﺍﻟﻌﺪﻳﺪ ﻣـــﻦ ﺍﻟﻤﺘﻐﻴﺮﺍﺕ‪.‬‬

‫ﺑﺎﻟﻠﻌـــﺐ ﺍﻟﻨﻈﻴﻒ ﻓﻲ ﺃﻱ ﻣﻌﺎﻣﻠﺔ ﺑﻴﻦ ﺍﻷﺷـــﺨﺎﺹ‪.‬‬ ‫ﻭﻣﺎ ﻟﻢ ﺗﻜﻦ ﻫﻨﺎﻙ ﻋﻤﻠﺔ ﻗﻮﻳﺔ ﻣﺴـــﺘﺨﺪﻣﺔ ﻟﻜﺎﻧﺖ‬

‫ﻓﻲ ﺣﻴﺎﺗﻲ ﻛﻄ ّﺒـــﺎﻉ ﺩﺍﺭﺕ ﺟﻤﻴﻌﻬﺎ ﺣﻮﻝ ﺍﻟﻮﻥ‪ ،‬ﻛﺄﻥ‬

‫ﻭﺗﻄﻮﻳﺮ ﻣﻌﺎﻳﻴﺮ ﻣﻦ ﻫﺬﺍ ﺍﻟﻨﻮﻉ ﻣﻤﻜﻦ ﻓﻘﻂ ﻓﻲ ﺣﺎﻝ‬

‫ﻳﻜـــﻮﻥ ﺍﻟﻌﻤﻞ ﻓﺎﺗﺤـــﴼ ﺟﺪﴽ ﺃﻭ ﻏﺎﻣﻘﴼ ﺟـــﺪﴽ‪ ،‬ﺩﺍﻓﺌﴼ ﺟﺪﴽ‬

‫ﻣﺰﺍﻳﺎ ﺍﻣﺘﻼﻙ ﺃﻭﺯﺍﻥ ﻭﻣﻘﺎﻳﻴﺲ ﺩﻗﻴﻘﺔ ﻭﻳﻌﺘﻤﺪ ﻋﻠﻴﻬﺎ‬

‫ﺃﻭ ﺑﺎﺭﺩﴽ ﺟﺪﴽ‪.‬‬

‫ﻋﻠـــﻰ ﺫﻟـــﻚ ﺍﻟﺴـــﺒﻜﺘﺮﻭﻓﻮﺗﻮﻣﺘﺮ )ﺃﺩﺍﺓ ﺗﺤﺪﻳﺪ ﺷـــﺪﺓ‬

‫ﻟﻸﺣﺠـــﺎﻡ ﻗﺪ ﺿﺎﻋـــﺖ‪ ،‬ﻓﻮﺍﺿـــﻊ ﺍﻟﻤﻘﺎﻳﻴـــﺲ ﻳﻬﺘﻢ‬

‫ﻭﻓﻲ ﺍﻟﺴـــﺎﺑﻖ ﺧﻼﻝ ﺃﻳﺎﻡ ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﺤﺮﻓﻴﺔ‪ ،‬ﻗﻤﺖ‬

‫ﺍﻷﻃﻮﻝ ﺍﻟﻤﻮﺟﻴﺔ ﺍﻟﻤﺨﺘﻠﻔﺔ ﻓﻲ ﺍﻟﻄﻴﻒ ﺍﻟﻀﻮﺋﻲ( ﺃﻭ‬

‫ﺑﻮﺿﻊ ﻫـــﺬﻩ ﺍﻟﻤﻌﺎﻳﻴﺮ ﻓﻲ ﺟﺪﺍﻭﻝ ﺭﺳـــﻤﻴﺔ ﻳﺴـــﻬﻞ‬

‫ﺫﺍﺕ ﻣـــﺮﺓ ﺑﻄﺒﺎﻋـــﺔ ﺑﻄﺎﻗـــﺎﺕ ﺩﻋـــﻮﺓ ﻟﺤﻔـــﻞ ﺯﻓﺎﻑ‬

‫ﺍﻟﻤﻜﺜﺎﻑ )ﺃﺩﺍﻭ ﻣﻘﻴﺎﺱ ﺍﻟﻜﺜﺎﻓﺔ ﺃﻭ ﺍﻟﺠﺎﺫﺑﻴﺔ(‪ .‬ﺃﻣﺎ ﺇﺫﺍ‬

‫ﻧﺸﺮﻫﺎ ﻭﺗﺘﻮﻓﺮ ﻣﺠﺎﻧﴼ‪ .‬ﻭﻧﻈﺮﴽ ﻟﺤﻤﻞ ﺍﻟﺠﺪﺍﻭﻝ ﺧﺘﻢ‬

‫ﺍﺷـــﺘﻤﻠﺖ ﻋﻠﻰ ﺫﺭ ﺍﻟﻔﻀﺔ ﻋﻠـــﻰ ﺍﻟﻠﻤﻌﺎﻥ ﻭﺑﺎﻟﻄﺮﻳﻘﺔ‬

‫ﺍﺧﺘﺮﻋﺖ ﺃﺩﺍﺓ ﻗﻴﺎﺱ ﻣﺸـــﺎﺑﻬﺔ ﻻﺣﻘﴼ ﺑﺸﺄﻥ ﻧﺰﺍﻉ ﻣﺎ‪،‬‬

‫ﺍﻟﺴـــﻠﻄﺎﺕ‪ ،‬ﻓﺈﻥ ﺃﻱ ﻧﺰﺍﻉ ﻳﻤﻜﻦ ﻋﻤﻮﻣﴼ ﺃﻥ ﻳﺴـــ ّﻮﻯ‬

‫ﺫﺍﺗﻬـــﺎ ﺗﻤﺎﻣـــﴼ ﺍﻟﺘـــﻲ ﺍﻋﺘﺪﺕ ﺩﻭﻣـــﴼ ﺍﻟﻘﻴﺎﻡ ﺑﻬـــﺎ ﻭﺍﻟﺘﻲ‬

‫ﻓﺈﻧﻪ ﻳﺠﺐ ﺍﻻﺗﻔﺎﻕ ﻋﻠﻰ ﻣﻌﺎﻳﺮﺗﻬﺎ ﻭﻟﻴﺲ ﺑﺎﻟﻀﺮﻭﺭﺓ‬

‫ﺟـــﺮﺕ ﻟﺒﻀﻌـــﺔ ﺃﺟﻴـــﺎﻝ ﻗﺒﻠـــﻲ‪ .‬ﻭﻛﺎﻧـــﺖ ﺍﻟﻄﺒﺎﻋـــﺔ‬

‫ﺃﻥ ﻳﻜﻮﻥ ﺍﻟﻘﺮﺍﺭ ﺣﺘﻤﻴﴼ‪.‬‬

‫ﻏﻮﺗﻨﺒـــﺮﻉ ﻭﺍﻟﻄﺒﺎﻋﻮﻥ ﺍﻟﺬﻳﻦ ﺗﻠﻮﻩ ﺃﺩﺭﻛﻮﺍ ﺳـــﺮﻳﻌﴼ ﺃﻧﻪ‬

‫ﻣﺸـــﺎﺑﻬﺔ ﻟﻠﻐﺎﻳﺔ ﻟﻠﻌﻴﻨﺔ ﺍﻟﺘﻲ ﻋﺮﺿﺘﻬﺎ ﻋﻠﻰ ﺍﻟﻌﻤﻴﻠﺔ‪،‬‬

‫ﻭﺍﻟﺬﻱ ﺟﻌﻞ ﺣﻴﺎﺓ ﺍﻟﻄﺒﺎﻉ ﺇﻟﻰ ﺣﺪ ﻛﺒﻴﺮ ﺃﻛﺜﺮ ﺑﺴﺎﻃﺔ‬

‫ﻻ ﻳﻤﻜﻨـــﻚ ﺇﻧﺸـــﺎﺀ ﻣﺠﻤﻮﻋﺔ ﻣـــﻦ ﺟـــﺪﺍﻭﻝ ﻣﺜﺎﻟﻴﺔ‬

‫ﺑﺤﻴـــﺚ ﻟﻢ ﻳﻤﻜﻦ ﻷﻱ ﺷـــﺨﺺ ﺗﻤﻴﻴﺰ ﻭﺍﺣﺪﺓ ﻋﻦ‬

‫ﻫـــﻮ ﺃﻥ ﺃﻏﻠﺐ ﺍﻟﻨـــﺎﺱ ﺃﻳﺎﻣﻨﺎ ﻫﺬﻩ ﺃﺿﺤـــﻮﺍ ﻣﻌﺘﺎﺩﻳﻦ‬

‫ﻟﺘﺤﺪﻳـــﺪ ﺃﻭ ﺗﻌﺮﻳـــﻒ ﺍﻷﻟﻮﺍﻥ‪ ،‬ﻭﺣﺘـــﻰ ﺍﻟﻴﻮﻡ ﻻ ﺗﻮﺟﺪ‬

‫ﺍﻷﺧـــﺮﻯ‪ .‬ﻟﻜـــﻦ ﺍﻷﻣﺮ ﻟﻢ ﻳﻜﻦ ﻛﺬﻟـــﻚ‪ ،‬ﺇﺫ ﻇﻬﺮﺕ‬

‫ﻋﻠـــﻰ ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﻤﻠﻮﻧـــﺔ‪ ،‬ﻭﺃﻭﻟﺌﻚ ﺍﻟﺬﻳﻦ ﻳﺸـــﺘﺮﻭﻥ‬

‫ﻃﺮﻳﻘﺔ ﻣﻌﺘﺮﻑ ﺑﻬﺎ ﺩﻭﻟﻴﴼ ﻟﺘﻌﺮﻳﻒ ﺷـــﻲﺀ ﻣﺎ ﻋﻠﻰ ﺃﻧﻪ‬

‫ﻣﺠﺎﺩﻟﺔ ﻣﺰﻋﺠﺔ ﻟﻠﻐﺎﻳﺔ ﻭﻫﻲ ﺃﻥ ﺑﻄﺎﻗﺎﺕ ﺍﻟﺪﻋﻮﺓ ﻟﻢ‬

‫ﺃﺣﻤـــﺮ ﺩﺍﻓﺊ ﺃﻭ ﺃﺯﺭﻕ ﺑﺰﺭﻗﺔ ﺍﻟﺴـــﻤﺎﺀ ﺃﻭ ﺃﺻﻔﺮ ﺫﻫﺒﻲ‬

‫ﺗﻜـــﻦ ”ﻣﺘﻸﻷﺓ ﺑﻤﺎ ﻓﻴﻪ ﺍﻟﻜﻔﺎﻳـــﺔ“ ﻭﺃﺭﺍﺩﺕ ﺍﻟﻌﺮﻭﺱ‬

‫ﺍﻟﻤـــﻮﺍﺩ ﺍﻟﻤﻄﺒﻮﻋـــﺔ ﺳـــﻴﺬﻫﺒﻮﻥ ﻏﺎﻟﺒـــﴼ ﺇﻟـــﻰ ﺍﻟﻄﺒﺎﻉ‬ ‫”ﺍﻟـــﺬﻱ ﻳﻔﻬﻢ ﺍﻷﻟﻮﺍﻥ“ ﻭﺍﻟﺬﻱ ﻳﻌﻨﻲ ﻓﻌ ً‬ ‫ﻼ ﺃﻥ ﻗﺪ ﺑﻠﻎ‬

‫ﺑﺎﻟﻄﺮﻳﻘـــﺔ ﺍﻟﺘـــﻲ ﻳﻤﻜﻦ ﺑﻬـــﺎ ﺗﻌﺮﻳﻒ ﻟﺘﺮ ﻣـــﻦ ﺍﻟﻤﺎﺀ‬

‫ﻃﺒﺎﻋﺘﻬـــﺎ ﻣﻦ ﺟﺪﻳﺪ ﻭﻫﻮ ﺷـــﻲﺀ ﻛﺎﻥ ﻣﻦ ﺍﻟﻄﺒﻴﻌﻲ‬

‫ﻣﺮﺣﻠﺔ ﻳﻤﻜﻨﻪ ﻣﻦ ﺧﻼﻟﻬﺎ ﻓﻬﻢ ﻛﻴﻔﻴﺔ ﺭﺅﻳﺔ ﺍﻟﻌﻤﻴﻞ‬

‫ﻓﻲ ﺍﻹﻣﺒﺮﺍﻃﻮﺭﻳـــﺔ ﺍﻟﺒﺮﻳﻄﺎﻧﻴﺔ ﺍﻟﻘﺪﻳﻤـــﺔ ﻭﺍﻟﻮﻻﻳﺎﺕ‬

‫ﺃﻥ ﺃﺭﻓﻀـــﻪ‪ .‬ﻭﻟـــﻢ ﻳﻨﺘـــﻪ ﺍﻟﺠـــﺪﻝ ﺇﻻ ﺣﻴـــﻦ ﻭﺿﻌﺖ‬

‫ﻟﻠﻮﻥ ﻓﻠﻠﻄﺮﻓﻴﻦ ﻧﻔﺲ ﺍﻟﻌﻴﻦ ﺍﻟﻔﺎﺣﺼﺔ‪.‬‬

‫ﺍﻟﻤﺘﺤﺪﺓ‪.‬‬

‫ﺍﻟﺒﻄﺎﻗﺎﺕ ﺗﺤﺖ ﻗﺎﻃﻌﺔ ﺍﻟﻮﺭﻕ ﻭﻗﻄﻌﺘﻬﺎ ﺇﻟﻰ ﻧﺼﻔﻴﻦ‬

‫ﻭﻳﻤﻜـــﻦ ﻟﻠﻄﺒـــﺎﻉ ﺍﻟﻔﻼﻧﻲ ﺍﻟﻄﺒﺎﻋﺔ ﻋﻠـــﻰ ﺑﻄﺎﻗﺔ ﻣﺎ‬

‫ﻭﺟﻌﻠـــﺖ ﻣﻨﻬﺎ ﻋﺪﻳﻤﺔ ﺍﻟﻔﺎﺋـــﺪﺓ‪ ،‬ﺗﻠﺖ ﺑﻌﺪ ﺫﻟﻚ ﺩﻣﻮﻉ‬

‫ﻳﻌﺘﻘـــﺪ ﺃﻧـــﻪ ﺃﺣﻤﺮ ﺩﺍﻓـــﺊ ﺃﻭ ﺃﺯﺭﻕ ﻣﻨﻌﻜـــﺲ‪ ،‬ﺇﻻ ﺃﻥ‬

‫ﻏﺰﻳـــﺮﺓ ﻣﻦ ﻋﻴﻨﻲ ﺍﻟﻌﺮﻭﺱ ﻭﺍﻟﺘـــﻲ ﻟﻢ ﻳﻜﻦ ﻟﻬﺎ ﺃﻱ‬

‫ﺯﻣﻴﻠﻪ ﺍﻟﻄﺒﺎﻉ ﺍﻵﺧﺮ ﻓﻲ ﻧﻬﺎﻳﺔ ﺍﻟﺸـــﺎﺭﻉ ﻳﻤﻜﻨﻪ ﻓﻘﻂ‬

‫ﺃﺛـــﺮ ﻋﻠﻰ ﻗﻠﺒﻲ ﺍﻟﻘﺎﺳـــﻲ‪ .‬ﻟﻢ ﻳﻜﻦ ﻗـــﺪ ﻣﻀﻰ ﻋﻠﻲ‬

‫ﺃﻥ ﻳﻀﺎﻫﻴـــﻪ ﺑﺪﻗـــﺔ ﺇﻥ ﻛﺎﻥ ﻟﺪﻳﻪ ﻋﻴﻨـــﺔ ﻣﻦ ﺍﻟﻄﺒﺎﻉ‬

‫ﻭﺃﻧﺎ ﺃﻋﻤﻞ ﻓﻲ ﻣﺠﺎﻝ ﺍﻟﻄﺒﺎﻋﺔ ﺳﻮﻯ ﺳﻨﻮﺍﺕ ﻗﻠﻴﻠﺔ‪،‬‬

‫ﺍﻷﻭﻝ‪ .‬ﻳﻤﻜﻦ ﺍﻵﻥ ﺗﺤﺪﻳﺪ ﺍﻟﻤﺘﺮ ﺍﻟﻤﺮﺑﻊ ﻭﻣﻀﺎﻫﺎﺗﻪ‬

‫ﺇﻻ ﺃﻧﻨـــﻲ ﻭﺣﺘـــﻰ ﻓﻲ ﺫﻟـــﻚ ﺍﻟﺤﻴﻦ ﻟـــﻢ ﺃﺭ ﻓﻲ ﺫﻟﻚ‬

‫ﺑﺪﻗـــﺔ ﻓـــﻲ ﺃﻱ ﻣـــﻜﺎﻥ ﻣـــﻦ ﺍﻟﻌﺎﻟـــﻢ‪ ،‬ﺇﻻ ﺃﻥ ﻣﺤﺎﻭﻟﺔ‬

‫ﺍﻟﺠﺪﺍﻝ ﺣﻮﻝ ﺍﻟﻠﻮﻥ ﺳـــﻮﻯ ﺣﻴﻠـــﺔ ﺭﺧﻴﺼﺔ ﻟﻠﺘﻬﺮﺏ‬

‫ﻭﺻـــﻒ ﺍﻟﻠـــﻮﻥ ﺍﻟـــﺬﻱ ﺗﺮﻳـــﺪﻩ ﻣﻦ ﺧـــﻼﻝ ﺍﻻﺗﺼﺎﻝ‬

‫ﻣـــﻦ ﺩﻓﻊ ﺍﻷﺟﻮﺭ ﺃﻭ ﺍﻟﺤﺼـــﻮﻝ ﻋﻠﻰ ﺗﺨﻔﻴﺾ ﻛﺒﻴﺮ‬

‫ﺑﺎﻟﻄﺒـــﺎﻉ ﻫﺎﺗﻔﻴـــﴼ ﻻ ﺗﺨﺘﻠـــﻒ ﻛﺜﻴـــﺮﴽ ﻋـــﻦ ﻣﺤﺎﻭﻟـــﺔ‬

‫ﻓﻲ ﺍﻟﺴﻌﺮ‪.‬‬

‫ﺃﻥ ﺗﺼـــﻒ ﻟﺼﺪﻳـــﻖ ﻃﻌـــﻢ ﺑﺮﺗﻘﺎﻟﺔ ﺃﻭ ﺗﻤـــﻮﺭ ﺣﺪﻳﺜﺔ‬

‫ﻭﺍﻟﻨﻘﻄـــﺔ ﺍﻟﺘـــﻲ ﺃﻧﺎ ﺑﺼـــﺪﺩ ﻣﻮﺍﺻﻠـــﺔ ﺍﻟﺤﺪﻳﺚ ﻋﻨﻬﺎ‬

‫ﺍﻟﻘﻄـــﺎﻑ‪ .‬ﻭﻣﻮﺍﺻﻔﺎﺕ ﺍﻵﻳﺰﻭ ﻣـــﻦ ﻗﺒﻴﻞ ﺍﻟﻤﻮﺍﺻﻔﺔ‬

‫ﺑﺸـــﺄﻥ ﺑﻄﺎﻗﺎﺕ ﺍﻟﺪﻋﻮﺓ ﻫﻲ ﺃﻧﻪ ﺣﺘﻰ ﻓﻲ ﻳﻮﻣﻨﺎ ﻫﺬﺍ‬

‫‪ ١٢٦٤٧‬ﻫـــﻲ ﻣﺤـــﺎﻭﻻﺕ ﺇﻳﺠﺎﺑﻴـــﺔ ﻟﺘﺤﻘﻴـــﻖ ﻫﺬﻩ‬

‫ﻓـــﺈﻥ ﺍﻟﻠـــﻮﻥ ﻻ ﻳﻤﻜـــﻦ ﺗﺤﺪﻳﺪﻩ ﺇﻻ ﺑﻴﻦ ﺷـــﺮﻳﻜﻴﻦ‬

‫ﺍﻟﻐﺎﻳـــﺔ‪ ،‬ﺇﻻ ﺃﻥ ﺍﻟﻤﻬﻢ ﻫـــﻮ ﺃﻥ ﻧﻘﺪﺭ ﺃﻧﻨﺎ ﻧﺘﺤﺪﺙ ﻋﻤﺎ‬

‫ﻣﺘﻌﺎﻗﺪﻳـــﻦ‪ ،‬ﻓـــﻼ ﻳﻮﺟﺪ ﺟـــﺪﻭﻝ ﻳﻌ ّﺮﻑ ﻟﻮﻧـــﴼ ﻣﺤﺪﺩﴽ‬

‫ﺩﻭﻥ ﻣﻌﺮﻛﺔ ﺑﺎﻟﻘﺒﻀﺎﺕ‪.‬‬

‫ﺍﺗﻔﻖ ﺷـــﺨﺼﺎﻥ ﻋﻠﻰ ﻣﺎ ﺳﻴﺴـــﺘﺨﺪﻡ‪ ،‬ﻭﻣﻦ ﺍﻷﻣﺜﻠﺔ‬

‫ﺭﻭﺩ ﻫﺎﻳﺰ‬ ‫ﺍﻟﻤﺤﺮﺭ ﺍﻟﺘﻘﻨﻲ‬

‫‪ME Printer February 2010‬‬

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‫ﻣﺸﻜﻠﺔﻭﺣﻞ‬

‫ﻣﺸﻜﻠﺔﺍﻟﻤﻈﻬﺮﺍﻟﻄﺒﺎﺷﻴﺮﻱﻟﻠﺤﺒﺮ‬ ‫ﻋﻠﻰ ﺍﻟﻮﺭﻕ ﺍﻟﻤﻐﻄﻰ‬ ‫ﺑﻘﻠﻢ‪ :‬ﺩ‪ .‬ﺟﻮﺭﺝ ﻧﻮﺑﺎﺭ ﺳﻴﻤﻮﻧﻴﺎﻥ‬ ‫ﻻ ﺷـــﻚ ﺃﻥ ﻃﺒﺎﻋﺔ ﺍﻟﻠﻴﺜﻮ ﺃﻭﻓﺴـــﺖ ﺗﻌﺘﺒﺮ ﻣﻦ ﺃﻛﺜﺮ ﺍﻟﻄﺮﻕ ﺍﻟﻄﺒﺎﻋﻴﺔ ﺍﻟﺘﻲ ﺗﺤﺘﻮﻱ ﻋﻠﻲ ﻣﺘﻐﻴﺮﺍﺕ‪ .‬ﻭﺑﺎﻟﺘﺎﻟﻲ ﻓﻬﻲ ﻟﻬﺎ ﻧﺼﻴﺐ ﺍﻷﺳـــﺪ ﻣﻦ ﺍﻟﻤﺸـــﺎﻛﻞ‬ ‫ﺍﻟﻄﺒﺎﻋﻴﺔ‪ ،‬ﻭﻓﻲ ﺳﻠﺴﻠﺔ ﻣﻦ ﺍﻟﻤﻘﺎﻻﺕ ﺍﻟﻤﺘﺘﺎﻟﻴﺔ ﺑﺪﺃﻧﺎ ﺗﻨﺎﻭﻝ ﻣﺠﻤﻮﻋﺔ ﻣﻦ ﺃﻫﻢ ﻫﺬﻩ ﺍﻟﻤﺸﺎﻛﻞ ﺍﻟﻄﺒﺎﻋﻴﺔ‪ ،‬ﻣﻊ ﺗﻮﺿﻴﺢ ﺃﻫﻢ ﺃﺳﺒﺎﺑﻬﺎ ﻭﻃﺮﻕ ﻋﻼﺟﻬﺎ‪.‬‬ ‫ﻭﻓـــﻲ ﻫـــﺬﺍ ﺍﻟﻌﺪﺩ ﺭﺃﻳﻨﺎ ﺃﻥ ﻧﺘﻌﺮﺽ ﻭﺑﺎﺧﺘﺼﺎﺭ ﻟﻤﺸـــﻜﻠﺔ ﺍﻟﻤﻈﻬﺮ ﺍﻟﻄﺒﺎﺷـــﻴﺮﻱ ﻟﻠﺤﺒﺮ ﻋﻠـــﻲ ﺍﻟﻤﻄﺒﻮﻋﺎﺕ ﺍﻟﻤﻨﻔﺬﺓ ﻋﻠﻰ ﺍﻷﻧـــﻮﺍﻉ ﺍﻟﻤﺨﺘﻠﻔﺔ ﻣﻦ ﺍﻟﻮﺭﻕ‬ ‫ﺍﻟﻤﻐﻄﻰ‪ ،‬ﻭﻫﻲ ﻣﻦ ﺍﻟﻤﺸﺎﻛﻞ ﺍﻟﺘﻲ ﺗﺆﺭﻕ ﺍﻟﻌﺪﻳﺪ ﻣﻦ ﺍﻟﻤﻄﺎﺑﻊ ﻭﺗﺠﻌﻞ ﺍﻟﻤﻄﺒﻮﻉ ﺍﻟﻨﻬﺎﺋﻲ ﺫﻭ ﻣﻈﻬﺮ ﺳﻲﺀ ﻟﻠﻐﺎﻳﺔ‪.‬‬

‫ﺗﻌﺮﻳﻒ ﺍﻟﻤﺸﻜﻠﺔ‪:‬‬

‫ﻫﻲ ﺗﻠﻚ ﺍﻟﺤﺎﻟﺔ ﺍﻟﺘﻲ ﺗﻈﻬﺮ ﻓﻴﻬﺎ ﺍﻷﺣﺒﺎﺭ ﺟﺎﻓﺔ ﻭﻟﻜﻦ ﺑﻤﻈﻬﺮ ﻃﺒﺎﺷﻴﺮﻱ ﻳﺠﻌﻠﻬﺎ ﺳﻬﻠﺔ ﺍﻹﺯﺍﻟﺔ ﻭﺍﻟﻤﺴﺢ‪.‬‬

‫ﻭﻫﻲ ﻣﻦ ﺍﻟﻤﺸﺎﻛﻞ ﺍﻟﺘﻲ ﻻ ﺗﻈﻬﺮ ﺇﻻ ﺑﻌﺪ ﺳﺎﻋﺎﺕ ﻣﻦ ﺇﺗﻤﺎﻡ ﺍﻟﻄﺒﺎﻋﺔ‪.‬‬

‫ﺃﻫﻢ ﺍﻷﺳﺒﺎﺏ ﺍﻟﺘﻲ ﺗﺆﺩﻱ ﺍﻟﻲ ﻇﻬﻮﺭ ﻫﺬﻩ ﺍﻟﻤﺸﻜﻠﺔ‪:‬‬ ‫‪ .١‬ﺍﻟﺘﻐﻠﻐﻞ ﺍﻟﺰﺍﺋﺪ ﻋﻦ ﺍﻟﺤﺪ ﻟﻠﺤﺎﻣﻞ ﺍﻟﺨﺎﺹ ﺑﺎﻷﺣﺒﺎﺭ‪.‬‬

‫ﺃﻫﻢ ﻃﺮﻕ ﺍﻟﻌﻼﺝ‪:‬‬ ‫‪ .١‬ﺍﻟﻌﻤـــﻞ ﻋﻠـــﻰ ﻋـــﺪﻡ ﺍﻟﺘﻐﻠﻐـــﻞ ﺍﻟﺰﺍﺋﺪ ﻋـــﻦ ﺍﻟﺤﺪ ﻟﻠﺤﺎﻣـــﻞ ﺍﻟﺨﺎﺹ‬ ‫ﺑﺎﻷﺣﺒﺎﺭ‪.‬‬

‫‪ .٢‬ﺃﺣﺒـــﺎﺭ ﻣﺼﻨﻌـــﺔ ﺑﻄﺮﻳﻘـــﺔ ﻏﻴﺮ ﺳـــﻠﻴﻤﺔ ﻭﺑﺈﺳـــﺘﺨﺪﺍﻡ ﻣﻜﻮﻧﺎﺕ ﻏﻴﺮ‬

‫ﻭﻳﻤﻜﻦ ﺫﻟﻚ ﻋﻦ ﻃﺮﻳﻖ ﺇﺿﺎﻓﺔ ﺑﻌﺾ ﺃﻧﻮﺍﻉ ﺍﻟﻮﺭﻧﻴﺸﺎﺕ ﻟﺘﺨﻔﻴﺺ‬

‫ﻣﺘﻮﺍﻓﻘﺔ ﻭﺻﺤﻴﺤﺔ ﻣﻦ ﻗﺒﻞ ﻣﺼﻨﻌﻲ ﺍﻷﺣﺒﺎﺭ‪.‬‬

‫ﻧﺴﺐ ﺗﻐﻠﻐﻞ ﺍﻟﻮﺳﻂ ﺍﻟﺤﺎﻣﻞ‪ ،‬ﺑﻌﺪ ﺇﺳﺘﺸﺎﺭﺓ ﻣﺼﻨﻊ ﺍﻷﺣﺒﺎﺭ‪.‬‬

‫‪ .٣‬ﺃﺣﺒـــﺎﺭ ﺗﻢ ﺗﻌﺪﻳﻠﻬﺎ ﺃﻭ ﺇﺿﺎﻓـــﺔ ﻣﻜﻮﻧﺎﺕ ﻏﻴﺮ ﻣﺘﻮﺍﻓﻘﺔ ﻭﺻﺤﻴﺤﺔ ﻟﻬﺎ‬ ‫ﻣﻦ ﻗﺒﻞ ﺍﻟﻤﻄﺎﺑﻊ ﻧﻔﺴﻬﺎ‪.‬‬

‫‪ .٢‬ﺇﺳـــﺘﺨﺪﺍﻡ ﺃﺣﺒـــﺎﺭ ﻣﺼﻨﻌـــﺔ ﺑﻄﺮﻳﻘﺔ ﺳـــﻠﻴﻤﺔ ﻭﺑﻤﻜﻮﻧـــﺎﺕ ﻣﺘﻮﺍﻓﻘﺔ‬ ‫ﻭﺻﺤﻴﺤﺔ ﻣﻦ ﻗﺒﻞ ﻣﺼﻨﻌﻲ ﺍﻷﺣﺒﺎﺭ‪.‬‬

‫‪ .٤‬ﺇﺳﺘﺨﺪﺍﻡ ﻭﺭﻕ ﺫﻭ ﻧﻔﺎﺫﻳﺔ ﻋﺎﻟﻴﺔ‪.‬‬ ‫‪ .٥‬ﺗﺄﺧـــﺮ ﻭﺑﻂﺀ ﺍﻟﺠﻔﺎﻑ‪ ،‬ﻭﺍﻟﺬﻱ ﻳﺆﺩﻱ ﺍﻟـــﻰ ﺇﻣﺘﺼﺎﺹ ﻛﻤﻴﺎﺕ ﻛﺒﻴﺮﺓ‬

‫‪ .٣‬ﺇﺳﺘﺨﺪﺍﻡ ﺃﺣﺒﺎﺭ ﺗﻢ ﺗﻌﺪﻳﻠﻬﺎ ﺃﻭ ﺇﺿﺎﻓﺔ ﻣﻜﻮﻧﺎﺕ ﻣﺘﻮﺍﻓﻘﺔ ﻭﺻﺤﻴﺤﺔ‬

‫ﻣـــﻦ ﺍﻟﺤﺎﻣﻞ ﻗﺒﻞ ﺟﻔﺎﻑ ﺍﻟﺤﺒﺮ‪ ،‬ﻣﻤﺎ ﻳﺆﺩﻱ ﺑﺪﻭﺭﻩ ﺍﻟﻰ ﺗﺮﻙ ﺍﻟﻤﺎﺩﺓ‬

‫ﻟﻬـــﺎ ﻣـــﻦ ﻗﺒـــﻞ ﺍﻟﻤﻄﺎﺑﻊ ﻣـــﻊ ﺍﻟﺮﺟـــﻮﻉ ﺩﺍﺋﻤـــﴼ ﻭﺇﺳﺘﺸـــﺎﺭﺓ ﺍﻟﻤﺼﻨﻊ‬

‫ﺍﻟﻤﻠﻮﻧﺔ ﻋﻠﻰ ﺳﻄﺢ ﺍﻟﻮﺭﻕ ﺩﻭﻥ ﺭﻭﺍﺑﻂ ﻛﺎﻓﻴﺔ‪.‬‬

‫ﺍﻟﻤﺘﺨﺼﺺ‪.‬‬ ‫‪ .٤‬ﺇﺳﺘﺨﺪﺍﻡ ﻭﺭﻕ ﺫﻭ ﻧﻔﺎﺫﻳﺔ ﺻﺤﻴﺤﺔ ﻭﻣﻨﺎﺳﺒﺔ‪.‬‬ ‫‪ .٥‬ﺍﻟﺘﺄﻛـــﺪ ﻣﻦ ﻋـــﺪﻡ ﺗﺄﺧﺮ ﻭﺑﻂﺀ ﺍﻟﺠﻔـــﺎﻑ‪ ،‬ﺣﺘﻰ ﻻ ﻳـــﺆﺩﻱ ﺫﻟﻚ ﺍﻟﻰ‬ ‫ﺇﻣﺘﺼـــﺎﺹ ﻛﻤﻴـــﺎﺕ ﻛﺒﻴﺮﺓ ﻣﻦ ﺍﻟﺤﺎﻣـــﻞ ﻗﺒﻞ ﺟﻔـــﺎﻑ ﺍﻟﺤﺒﺮ‪ ،‬ﻣﻤﺎ‬ ‫ﻳـــﺆﺩﻱ ﺑﺪﻭﺭﻩ ﺍﻟﻰ ﺗـــﺮﻙ ﺍﻟﻤـــﺎﺩﺓ ﺍﻟﻤﻠﻮﻧﺔ ﻋﻠﻰ ﺳـــﻄﺢ ﺍﻟﻮﺭﻕ ﺩﻭﻥ‬ ‫ﺭﻭﺍﺑﻂ ﻛﺎﻓﻴﺔ‪.‬‬ ‫‪ .٦‬ﻳﻤﻜﻦ ﺗﻐﻄﻴﺔ ﺍﻟﻤﻄﺒﻮﻉ ﺍﻟﺬﻱ ﻳﻈﻬﺮ ﺑﻤﻈﻬﺮ ﻃﺒﺎﺷﻴﺮﻱ ﺑﺎﻟﻮﺭﻧﻴﺶ‬ ‫ﺍﻟﻔﻮﻗـــﻲ ﺍﻟﺸـــﻔﺎﻑ ﻭﺫﻟـــﻚ ﻟﺘﻮﻓﻴﺮ ﺍﻟﺮﻭﺍﺑـــﻂ ﺍﻟﻤﻄﻠﻮﺑـــﺔ ﻟﻠﺤﺒﺮ ﻋﻠﻰ‬ ‫ﺍﻟﺴﻄﺢ ﺍﻟﻮﺭﻗﻲ‪.‬‬

‫ﻻ ﺷـــﻚ ﺃﻧﻪ ﻭﻣﻊ ﺍﻹﺳـــﺘﺨﺪﺍﻡ ﺍﻷﻣﺜﻞ ﻟﻜﻞ ﺍﻟﺨﺎﻣﺎﺕ ﺍﻟﻄﺒﺎﻋﻴﺔ ﻭﻣﺤﺎﻟﻴﻞ ﺍﻟﺘﺮﻃﻴﺐ‪ ،‬ﻭﺿﺒﻂ ﺍﻟﻤﺎﻛﻴﻨﺎﺕ ﺍﻟﻄﺒﺎﻋﻴﺔ ﻭﻭﺣﺪﺍﺗﻬﺎ ﺍﻟﻤﺨﺘﻠﻔﺔ‪ ،‬ﻭﺍﻟﺤﺸﻮ ﺍﻟﺨﻠﻔﻲ‬ ‫ﻭﻧﺴـــﺐ ﺍﻹﻧﻀﻐﺎﻁ ﺍﻟﻤﻮﺟﻮﺩﺓ ﺑﻴﻦ ﺇﺳـــﻄﻮﺍﻧﺎﺕ ﺍﻷﻟﻮﺍﺡ ﺍﻟﻄﺒﺎﻋﻴﺔ ﻭﺍﻟﻮﺳـــﺎﺋﻂ ﺍﻟﻤﻄﺎﻃﻴﺔ‪ ،‬ﺳﻴﺘﺤﺴﻦ ﺩﻗﺔ ﻭﺗﻄﺎﺑﻖ ﺍﻟﺘﺴﺠﻴﻞ ﺍﻟﻠﻮﻧﻲ ﺍﻟﻄﺒﺎﻋﻲ ﺑﻴﻦ ﺍﻷﻟﻮﺍﻥ‬

‫‪ME Printer February 2010‬‬

‫ﻭﺑﻌﻀﻬﺎ ﻣﻤﺎ ﺳﻴﺆﺩﻱ ﺍﻟﻰ ﺯﻳﺎﺩﺓ ﺍﻟﺠﻮﺩﺓ ﺍﻟﻄﺒﺎﻋﻴﺔ ﻭﺍﻟﻤﻈﻬﺮ ﺍﻟﻨﻬﺎﺋﻲ ﻟﻠﻤﻄﺒﻮﻋﺎﺕ‪.‬‬

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‫ﻟﻠﺤﺼـﻮﻝ ﻋﻠﻰ ﺍﻟﻨﺴﺨﺔ ﺍﻹﻟﻜﺘﺮﻭﻧﻴﺔ ﺃﺩﺧﻞ ﺇﻟﻰ ﻣﻮﻗﻌﻨﺎ‬

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‫ﺃﺣﺪﺙ ﺍﻟﺘﻘﻨﻴﺎﺕ‬

‫ﺃﻟﻮﺍﺡ ﻃﺒﺎﻋﺔ ﺍﻟﻠﻴﺜﻮ‬ ‫ﺃﻭﻓﺴﺖ ﺍﻟﺤﺪﻳﺜﺔ ﺍﻟﺘﻲ‬ ‫ﻻ ﺗﺤﺘﺎﺝ ﺍﻟﻰ ﻣﻌﺎﻟﺠﺔ‬ ‫)‪(PROCESSLESS‬‬

‫ﺑﻘﻠﻢ‪ :‬ﺩ‪ .‬ﺟﻮﺭﺝ ﻧﻮﺑﺎﺭ ﺳﻴﻤﻮﻧﻴﺎﻥ‬ ‫ﺗﻌﺘﺒـــﺮ ﻃﺒﺎﻋـــﺔ ﺍﻟﻠﻴﺜـــﻮ ﺃﻭﻓﺴـــﺖ ﻣـــﻦ ﺃﻛﺜـــﺮ ﺍﻟﻄﺮﻕ‬

‫ﺗﺘﻤﻴﺰ ﻫﺬﻩ ﺍﻷﻟﻮﺍﺡ ﺑـ‪:‬‬

‫ﻣﻴﻜـــﺮﻭﻥ ﻣﻊ ﺷـــﺒﻜﺎﺕ ﺍﻹﻑ ﺇﻡ ﺍﻟﺤﺪﻳﺜﺔ‪ .‬ﻛﻤﺎ ﺃﻧﻬﺎ‬

‫ﺍﻟﻄﺒﺎﻋﻴﺔ ﺇﻧﺘﺸـــﺎﺭﴽ ﻭﺇﺳـــﺘﺨﺪﺍﻣﴼ ﻓﻲ ﺍﻟﻌﺎﻟﻢ‪ ،‬ﻭﺑﺎﻟﺘﺎﻟﻲ‬

‫‪ -‬ﺗﻘﻠﻴﻞ ﺍﻟﻤﺮﺍﺣﻞ ﺍﻹﻧﺘﺎﺟﻴﺔ ﺍﻟﺨﺎﺻﺔ ﺑﺈﻧﺘﺎﺝ ﺍﻷﻟﻮﺍﺡ‬

‫ﻓـــﺈﻥ ﺃﻟﻮﺍﺣﻬـــﺎ ﺍﻟﻄﺒﺎﻋﻴـــﺔ ﻫـــﻲ ﺍﻷﺧـــﺮﻯ ﺍﻷﻛﺜـــﺮ‬

‫ﺍﻟﻄﺒﺎﻋﻴﺔ ﺍﻟﻠﻴﺜﻮﺟﺮﺍﻓﻴﺔ‪.‬‬

‫ﺫﺍﺕ ﺳﻤﺎﺣﻴﺎﺕ ﺃﻭﺳـــﻊ ﻟﻠﺘﺼﻮﻳﺮ ﻭﺍﻟﺘﻌﺮﻳﺾ ﻭﻃﺒﻘﺔ‬ ‫ﺗﻐﻄﻴﺔ ﺃﻛﺜﺮ ﺗﺤﻤ ً‬ ‫ﻼ ﻣﻦ ﺳﺎﺑﻘﺎﺗﻬﺎ‪.‬‬

‫ﺇﺳﺘﺨﺪﺍﻣﴼ‪ .‬ﻭﻣﻊ ﺗﻄﻮﺭ ﻭﺇﻧﺘﺸﺎﺭ ﺇﺳﺘﺨﺪﺍﻡ ﺃﻧﻈﻤﺔ ﻣﻦ‬

‫‪ -‬ﻋﺪﻡ ﺇﺳﺘﺨﺪﺍﻡ ﺃﻧﻈﻤﺔ ﻣﻌﺎﻟﺠﺔ ﻭﺇﻇﻬﺎﺭ ﺍﻷﻟﻮﺍﺡ‪.‬‬

‫ﻭﻫﻨـــﺎﻙ ﺃﻳﻀﴼ ﺃﻟﻮﺍﺡ ﺷـــﺮﻛﺔ ﻛـــﻮﺩﺍﻙ ﻃـــﺮﺍﺯ ﺛﺮﻣﺎﻝ‬

‫ﺍﻟﻜﻮﻣﺒﻴﻮﺗﺮ ﺍﻟﻰ ﺍﻷﺳﻄﺢ ﺍﻟﻄﺒﺎﻋﻴﺔ ﻣﺒﺎﺷﺮﺓ ‪، CTP‬‬

‫‪ -‬ﻋـــﺪﻡ ﺇﺳـــﺘﺨﺪﺍﻡ ﺃﻳـــﺔ ﻣﻈﻬـــﺮﺍﺕ ﺃﻭ ﻛﻴﻤﺎﻭﻳـــﺎﺕ‬

‫ﺩﺍﻳﺮﻛـــﺖ ﻭﺍﻟﺘﻲ ﻳﻤﻜﻦ ﺗﻌﺮﻳﻀﻬﺎ ﻋﻠـــﻰ ﻛﻞ ﺃﻧﻈﻤﺔ‬

‫ﻇﻬـــﺮﺕ ﺍﻟﻌﺪﻳﺪ ﻣﻦ ﺍﻟﺘﻘﻨﻴﺎﺕ ﺍﻟﻤﺨﺘﻠﻔﺔ ﻹﻧﺘﺎﺝ ﻫﺬﻩ‬

‫ﺧـــﻼﻝ ﺍﻟﻌﻤﻠﻴـــﺎﺕ ﺍﻹﻧﺘﺎﺟﻴـــﺔ‪ ،‬ﻣﻤـــﺎ ﻳﺆﺛـــﺮ ﺇﻳﺠﺎﺑﻴـــﴼ‬

‫ﻣﻦ ﺍﻟﻜﻮﻣﺒﻴﻮﺗﺮ ﺍﻟﻰ ﺍﻷﻟﻮﺍﺡ ﺍﻟﻄﺒﺎﻋﻴﺔ ﺍﻟﺤﺮﺍﺭﻳﺔ‪.‬‬

‫ﺍﻷﻟـــﻮﺍﺡ‪ ،‬ﺣﻴﺚ ﺑﺪﺃﺕ ﺍﻟﺸـــﺮﻛﺎﺕ ﺍﻟﻤﺼﻨﻌـــﺔ ﺍﻟﺮﺍﺋﺪﺓ‬

‫ﻋﻠـــﻰ ﺇﻗﺘﺼﺎﺩﻳـــﺎﺕ ﺍﻟﺘﺸـــﻐﻴﻞ ﻭﺗﺤﺎﻓﻆ ﻋﻠـــﻰ ﺑﻴﺌﺘﻨﺎ‬

‫ﻭﺗﺘﻤﻴﺰ ﻫﺬﻩ ﺍﻷﻟﻮﺍﺡ ﺑﺄﻧﻬﺎ ﺳﻠﺒﻴﺔ ﺍﻷﺩﺍﺀ ﻭﺣﺴﺎﺳﻴﺘﻬﺎ‬

‫ﻓـــﻲ ﺗﺨﻔﻴﺾ ﻧﺴـــﺐ ﺇﺳـــﺘﻬﻼﻙ ﺍﻟﻜﻴﻤﺎﻭﻳﺎﺕ ﺃﺛﻨﺎﺀ‬

‫ﺍﻟﺠﻤﻴﻠﺔ‪.‬‬

‫ﺍﻟﻄﻴﻔﻴﺔ ﻣـــﻦ ‪ ٨٠٠‬ﺍﻟﻰ ‪ ٨٥٠‬ﻧﺎﻧﻮﻣﺘـــﺮ ﻭﺗﺤﺘﺎﺝ ﺍﻟﻰ‬

‫ﻋﻤﻠﻴـــﺎﺕ ﺍﻟﻤﻌﺎﻟﺠـــﺔ ﻭﺍﻹﻇﻬـــﺎﺭ‪ ،‬ﺛﻢ ﺑـــﺪﺃﺕ ﺑﻌﻀﻬﺎ‬

‫‪ -‬ﻋﺪﻡ ﺇﺳـــﺘﺨﺪﺍﻡ ﺍﻟﺼﻤﻎ ﻭﺍﻟﻤﻴﺎﻩ ﺍﻟﻼﺯﻣﺔ ﻟﻤﻌﺎﻟﺠﺔ‬

‫‪ ٣٢٥‬ﻣﻴﻠﻠـــﻲ ﺟـــﻮﻝ ‪ /‬ﺳـــﻢ‪ ،٢‬ﻭﺗﺘﺤﻤﻞ ﺍﻟﻤﺸـــﺎﻭﻳﺮ‬

‫ﻓـــﻲ ﺇﻧﺘـــﺎﺝ ﺃﻟﻮﺍﺡ ﺧﺎﻟﻴـــﺔ ﻣﻦ ﺍﻟﻜﻴﻤﺎﻭﻳـــﺎﺕ ﻭﺍﻟﺘﻲ ﻻ‬

‫ﺍﻷﻟﻮﺍﺡ ﺍﻟﺘﻘﻠﻴﺪﻳﺔ‪.‬‬

‫ﺍﻟﻄﺒﺎﻋﻴـــﺔ ﺣﺘـــﻰ ‪ ١٠٠‬ﺃﻟـــﻒ ﻃﺒﻌـــﺔ ﻭﺑﺘﺴـــﻄﻴﺮﺍﺕ‬

‫ﺗﺤﺘﺎﺝ ﺍﻟﻰ ﺇﺳـــﺘﺨﺪﺍﻡ ﺃﻳـــﺔ ﻛﻴﻤﺎﻭﻳﺎﺕ ﺃﺛﻨﺎﺀ ﻋﻤﻠﻴﺎﺕ‬

‫‪ -‬ﺗﺨﻔﻴﺾ ﺇﺳﺘﻬﻼﻙ ﺍﻟﻄﺎﻗﺔ‪.‬‬

‫ﺷـــﺒﻜﻴﺔ ﺗﺼﻞ ﺍﻟﻰ ‪ ٢٠٠‬ﺧﻂ ﻓـــﻲ ﺍﻟﺒﻮﺻﺔ ﺍﻟﻮﺍﺣﺪﺓ‪،‬‬

‫ﺍﻟﻤﻌﺎﻟﺠﺔ‪.‬‬

‫‪ -‬ﺯﻳـــﺎﺩﺓ ﺍﻹﻧﺘﺎﺟﻴﺔ ﻓﻲ ﻣﺮﺍﺣـــﻞ ﺍﻟﺘﺠﻬﻴﺰﺍﺕ ﺍﻟﻔﻨﻴﺔ‬

‫ﻭﻧﻘﺎﻁ ﺷﺒﻜﻴﺔ ﺗﺼﻞ ﺍﻟﻰ ‪ ٢٥‬ﻣﻴﻜﺮﻭﻥ ﻣﻊ ﺷﺒﻜﺎﺕ‬

‫ﻭﺃﺧﻴـــﺮﴽ ﻇﻬـــﺮﺕ ﺗﻠﻚ ﺍﻷﻟـــﻮﺍﺡ ﺍﻟﺘـــﻲ ﻻ ﺗﺤﺘﺎﺝ ﺍﻟﻰ‬

‫ﻭﺳﺮﻋﺔ ﺗﻠﺒﻴﺔ ﻃﻠﺒﺎﺕ ﺍﻷﻟﻮﺍﺡ ﻟﻠﻤﻄﺎﺑﻊ‪.‬‬

‫ﺍﻹﻑ ﺇﻡ ﺍﻟﺤﺪﻳﺜﺔ‪.‬‬

‫ﺃﻳـــﺔ ﻣﻌﺎﻟﺠـــﺎﺕ ﺑﺎﻟﻤـــﺮﺓ )‪ ،(Processless‬ﻓﻬـــﻲ‬

‫ﻣـــﻦ ﺃﺷـــﻬﺮ ﺍﻷﻟـــﻮﺍﺡ ﺍﻟﻄﺒﺎﻋﻴـــﺔ ﺍﻟﺤﺮﺍﺭﻳـــﺔ ﻭﺍﻟﺘـــﻲ‬

‫ﻻ ﺷﻚ ﺃﻥ ﻫﺬﺍ ﺍﻟﺘﻄﻮﺭ ﺍﻟﻤﺴﺘﻤﺮ ﻟﻸﻟﻮﺍﺡ ﺍﻟﻠﻴﺜﻮﺟﺮﺍﻓﻴﺔ‬

‫ﺃﻟﻮﺍﺡ ﻳﺘﻢ ﺗﻌﺮﻳﻀﻬﺎ ﻭﺗﺼﻮﻳﺮﻫﺎ ﺛﻢ ﺗﺮﻛﻴﺒﻬﺎ ﻣﺒﺎﺷـــﺮﺓ‬

‫ﺗﺴـــﺘﺨﺪﻡ ﻫﺬﻩ ﺍﻟﺘﻘﻨﻴﺔ ﻫﻰ ﺍﻷﻟﻮﺍﺡ ﺍﻟﺨﺎﺻﺔ ﺑﺸﺮﻛﺔ‬

‫ﺩﺍﺧﻞ ﺍﻟﻤﺎﻛﻴﻨﺎﺕ ﺍﻟﻄﺒﺎﻋﻴﺔ ﺩﻭﻥ ﺍﻟﻤﺮﻭﺭ ﺑﺄﻳﺔ ﻣﺮﺍﺣﻞ‬

‫ﻓﻮﭼـــﻲ ﻓﻴﻠـــﻢ ﻣﻦ ﻃﺮﺍﺯ ﺑﺮﻳﻠﻴﺎ ﺇﺗـــﺶ ﺩﻱ ﭘﺮﻭ ﺗﻲ‪،٢‬‬

‫ﺑﺪﺍﻳﺔ ﻣﻦ ﺍﻷﻟﻮﺍﺡ ﺍﻟﺤﺠﺮﻳﺔ ﻭﻣﺮﻭﺭﴽ ﺑﺄﻟﻮﺍﺡ ﺍﻷﻟﻤﻨﻴﻮﻡ‬ ‫ﺍﻟﺘﻘﻠﻴﺪﻳﺔ ﻭﻭﺻﻮ ً‬ ‫ﻻ ﺍﻟـــﻰ ﺍﻷﻟﻮﺍﺡ ﺍﻟﻤﻨﺘﺠﺔ ﺭﻗﻤﻴﴼ ﻣﻦ‬

‫ﻟﻺﻇﻬـــﺎﺭ ﺃﻭ ﺍﻟﻤﻌﺎﻟﺠـــﺔ‪ ،‬ﺣﻴﺚ ﺗـــﺰﺍﻝ ﻃﺒﻘﺔ ﺍﻟﺘﻐﻄﻴﺔ‬

‫ﻭﻫﻲ ﺍﻟﺠﻴﻞ ﺍﻟﺜﺎﻧﻲ ﺍﻟﻤﺤﺴـــﻦ ﻷﻟـــﻮﺍﺡ ﺑﺮﻳﻠﻴﺎ ﺇﺗﺶ‬

‫ﺧﻼﻝ ﺍﻟﻜﻮﻣﺒﻴﻮﺗﺮ ﻭﺍﻟﻠﻴﺰﺭ‪ ،‬ﻗﺪ ﺳﺎﻋﺪﺕ ﻓﻲ ﺍﻟﻤﺎﺿﻲ‬

‫ﺍﻟﺨﺎﺻـــﺔ ﺑﻬـــﺎ ﻋﻦ ﻃﺮﻳـــﻖ ﺍﻟﺤﺒـــﺮ ﺍﻟﻄﺒﺎﻋـــﻲ ﺃﺛﻨﺎﺀ‬

‫ﺩﻱ ﭘـــﺮﻭ ﺗـــﻲ‪ ،‬ﻭﺍﻟﺘﻲ ﺗﺴـــﺘﺨﺪﻣﻬﺎ ‪ ٥٠٠‬ﻣﻄﺒﻌﺔ ﻓﻲ‬

‫ﻭﺳﺘﺴـــﺎﻋﺪ ﻓـــﻲ ﺍﻟﻤﺴـــﺘﻘﺒﻞ ﻋﻠﻰ ﺯﻳـــﺎﺩﺓ ﺍﻹﻧﺘﺎﺟﻴﺔ‬

‫ﻭﻓﻲ ﻫـــﺬﺍ ﺍﻟﻌﺪﺩ ﺭﺃﻳﻨﺎ ﺃﻥ ﻧﺘﻌـــﺮﺽ ﻭﺑﺎﺧﺘﺼﺎﺭ ﻟﻬﺬﻩ‬

‫ﺗﺘﻤﺘـــﻊ ﻫـــﺬﻩ ﺍﻷﻟـــﻮﺍﺡ ﺍﻟﺠﺪﻳـــﺪﺓ ﺑـــﺄﺩﺍﺀ ﺃﻓﻀﻞ ﻋﻠﻰ‬

‫ﻭﺗﻮﻓﻴـــﺮ ﺍﻟﺠﻬﺪ ﻭﺍﻟﻮﻗـــﺖ‪ ،‬ﻭﺍﻟﻤﺤﺎﻓﻈﺔ ﻋﻠﻰ ﺗﻘﻨﻴﺎﺕ‬

‫ﺍﻟﻨﻮﻋﻴـــﺔ ﺍﻟﺤﺪﻳﺜـــﺔ ﻣـــﻦ ﺍﻷﻟـــﻮﺍﺡ ﺍﻟﺨﺎﺻـــﺔ ﺑﻄﺒﺎﻋﺔ‬

‫ﺍﻟﻤﺎﻛﻴﻨـــﺎﺕ ﺍﻟﻄﺒﺎﻋﻴﺔ ﻭﺑﺤﺴﺎﺳـــﻴﺔ ‪ ١٢٠‬ﻣﻴﻠﻲ ﺟﻮﻝ‬

‫ﻃﺒﺎﻋـــﺔ ﺍﻟﻠﻴﺜﻮ ﺃﻭﻓﺴـــﺖ ﻋﻠﻰ ﻗﻤﺔ ﺍﻟﻨﻈـــﻢ ﺍﻟﻄﺒﺎﻋﻴﺔ‬

‫ﺍﻟﻠﻴﺜـــﻮ ﺃﻭﻓﺴـــﺖ ﻭﺍﻟﺘﻲ ﺗﻨﺘﺞ ﻣﻦ ﺧـــﻼﻝ ﺃﻧﻈﻤﺔ ﻣﻦ‬

‫‪ /‬ﺳـــﻢ‪ ٢‬ﻭﺑﻤﺸـــﻮﺍﺭ ﻃﺒﺎﻋـــﻲ ﻳﺼـــﻞ ﺍﻟـــﻰ ‪ ١٠٠‬ﺃﻟﻒ‬

‫ﺍﻷﺧﺮﻯ‪.‬‬

‫ﺍﻟﻜﻮﻣﺒﻴﻮﺗـــﺮ ﺍﻟـــﻰ ﺍﻷﻟـــﻮﺍﺡ ﺍﻟﻄﺒﺎﻋﻴـــﺔ ﻣﺒﺎﺷـــﺮﺓ ﻭﻻ‬

‫ﻃﺒﻌﺔ ﻭﺑﺘﺴـــﻄﻴﺮﺍﺕ ﺷـــﺒﻜﻴﺔ ﺗﺼﻞ ﺍﻟـــﻰ ‪ ٣٠٠‬ﺧﻂ‬

‫ﺗﺤﺘﺎﺝ ﺍﻟﻰ ﺃﻳﺔ ﻣﻌﺎﻟﺠﺎﺕ ﺑﻌﺪ ﺍﻟﺘﻌﺮﻳﺾ‪.‬‬

‫ﻓـــﻲ ﺍﻟﺒﻮﺻﺔ ﺍﻟﻮﺍﺣﺪﺓ‪ ،‬ﻭﻧﻘﺎﻁ ﺷـــﺒﻜﻴﺔ ﺗﺼﻞ ﺍﻟﻰ ‪٢٠‬‬

‫‪ME Printer February 2010‬‬

‫ﺍﻟﺘﺠﻬﻴﺰ ﺍﻟﻄﺒﺎﻋﻲ ﺍﻷﻭﻟﻲ ﻟﻠﻤﺎﻛﻴﻨﺔ‪.‬‬

‫ﺃﻭﺭﻭﺑﺎ ﺑﻌﺪ ﻃﺮﺣﻬﺎ ﻓﻲ ﺍﻷﺳﻮﺍﻕ ﻓﻲ ﻋﺎﻡ ‪. ٢٠٠٦‬‬

‫ﻭﺍﻟﺠـــﻮﺩﺓ ﺍﻟﻄﺒﺎﻋﻴﺔ ﻣﻊ ﺗﺨﻔﻴـــﺾ ﺍﻟﻬﺎﻟﻚ ﻭﺍﻟﺘﻜﻠﻔﺔ‬

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‫ﺍﻟﻤﻠﻒ‬

‫ﺇﺩﺍﺭﺓ ﺍﻷﻟﻮﺍﻥ‬ ‫ﺍﻟﻤﺎﻛﻴﻨـــﺔ ﻓﻲ ﺣﺎﻟﺔ ﺟﻴﺪﺓ‪ ،‬ﺍﻟـــﻰ ﺟﺎﻧﺐ ﺃﻫﻤﻴﺔ ﺗﻮﺣﻴﺪ‬ ‫ﺍﻟﻤﺎﻛﻴﻨﺔ“‪.‬‬ ‫ﺗﺴـــﺘﺨﺪﻡ ﺷـــﺮﻛﺔ ”ﺑﺮﻧـــﺖ ﻭﻭﺭﻛـــﺲ ﻣﻴﺪﻳـــﺎ ﺗﻚ“‪،‬‬ ‫ﻭﻣﻘﺮﻫﺎ ﺩﺑﻲ‪ ،‬ﺣﻠﻮﻝ ﺇﺩﺍﺭﺓ ﺍﻷﻟﻮﺍﻥ ﻋﻼﻣﺔ ”ﺃﻭﺭﻳﺲ“‪.‬‬ ‫ﻭﻓﻲ ﻫﺬﺍ ﺍﻟﺸﺄﻥ‪ ،‬ﻳﻘﻮﻝ ﻛﺮﻳﻢ ﺳﻌﺪ‪ ،‬ﺍﻟﻤﺪﻳﺮ ﺍﻹﺩﺍﺭﻱ‬ ‫”ﺗﻜﻤـــﻞ ﻋﻤﻠﻴﺔ ﺇﺩﺍﺭﺓ ﺍﻷﻟـــﻮﺍﻥ ﺍﻟﻄ ّﺒﺎﻋﻴﻦ‬ ‫ﻟﻠﺸـــﺮﻛﺔ‪ّ :‬‬ ‫ﺍﻟﺬﻳﻦ ﻳﻘﺪﻣﻮﻥ ﺇﻧﺘﺎﺟﻴﺔ ﺫﺍﺕ ﺟﻮﺩﺓ ﻋﺎﻟﻴﺔ‪ ،‬ﻭﺫﻟﻚ ﻣﻦ‬

‫ﺧﻼﻝ ﺿﻤـــﺎﻥ ﺣﺼﻮﻟﻨﺎ ﻋﻠـــﻰ ﺍﻷﺩﻭﺍﺕ ﺍﻟﺼﺤﻴﺤﺔ‬ ‫ﺍﻟﺘﻲ ﺗﺆﻫﻠﻨـــﺎ ﻟﻤﻄﺎﺑﻘﺔ ﺗﻮﻗﻌـــﺎﺕ ﻋﻤﻼﺋﻨﺎ ﻣﻦ ﺣﻴﺚ‬ ‫ﺍﻟﺠﻮﺩﺓ ﻭﺍﻟﺪﻗﺔ ﺍﻟﻠﻮﻧﻴﺔ“‪.‬‬ ‫ﻭﺗﺘﻢ ﻣﻌﺎﻳﺮﺓ ﺍﻷﻟﻮﺍﻥ ﻋﻠﻰ ﻣﺎﻛﻴﻨﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ﻛﺈﺟﺮﺍﺀ‬ ‫ﻣﻌﺘـــﺎﺩ ﻭﺿﻤـــﻦ ﺃﻭﻗـــﺎﺕ ﻣﻼﺋﻤـــﺔ‪ .‬ﻭﻳﻘـــﻮﻝ‪” :‬ﻧﻘﻮﻡ‬ ‫ﺑﻤﻌﺎﻳـــﺮﺓ ﻣﺎﻛﻴﻨﺎﺗﻨـــﺎ ﻓـــﻲ ﻛﻞ ﺃﺳـــﺒﻮﻉ‪ ،‬ﻭﺃﺣﻴﺎﻧﴼ ﻛﻠﻤﺎ‬ ‫ﻛﺎﻥ ﺫﻟﻚ ﻣﻄﻠﻮﺑﴼ‪ .‬ﻭﻋﻨﺪﻣﺎ ﻧﺸـــﺘﺮﻱ ﻣﺎﻛﻴﻨﺔ ﻃﺒﺎﻋﺔ‬ ‫ﺍﻟﻔﺮﻳﻖ ﺑﺄﻭﻝ ﻣﻌﻴﺎﺭ ﻟﻮﻧﻲ ﻣﺸـــﺘﺮﻙ ﻟﻄﺒﺎﻋﺔ ﺍﻟﺘﻐﻠﻴﻒ‬

‫ﺗﻘﻮﻡ ﻣﻄﺒﻌﺔ ﺍﻻﻣﺎﺭﺍﺕ‪ ،‬ﻭﻣﻘﺮﻫﺎ ﺩﺑﻲ‪ ،‬ﺑﺘﻮﻇﻴﻒ ﺣﻞ‬

‫ﺟﺪﻳـــﺪﺓ‪ ،‬ﻧﻘﻀﻲ ﺃﺳـــﺒﻮﻋﴼ ﻓـــﻲ ﺗﻨﻤﻴﻄﻬـــﺎ ﻭﺗﺠﺮﺑﺘﻬﺎ‬

‫ﺑﺘﻘﻨﻴﺎﺕ ﺍﻟﺤﻔﺮ‪.‬‬

‫ﻣﺎﺭﻛـــﻮﻡ ﻟﺒﺮﻭﻓﺔ ﺍﻟﻠـــﻮﻥ ﻭﺍﻟﺬﻱ ﻳﻘﻮﻡ ﺑﺈﻧﺘـــﺎﺝ ﻧﻤﺎﺫﺝ‬

‫ﺑﺈﺳـــﺘﺨﺪﺍﻡ ﻣﻌﺪﺍﺗﻨـــﺎ ﺍﻟﺨﺎﺻـــﺔ ﻭﺧﺒﺮﺗﻨـــﺎ ﻓـــﻲ ﻫـــﺬﺍ‬

‫ﻭﻗـــﺪ ﺗﻢ ﺗﻄﻮﻳﺮ ﻣﻌﻴـــﺎﺭ ﺇﺩﺍﺭﺓ ﺍﻟﻠـــﻮﻥ ﺍﻟﺠﺪﻳﺪ‪ ،‬ﻭﺍﻟﺬﻱ‬

‫ﺭﻗﻤﻴـــﺔ ﻗﻴﺎﺳـــﻴﺔ ﻭﻣﺘﻮﺍﻓﻘﺔ ﻣﻊ ﻧﻈـــﺎﻡ ﺍﻵﻳﺰﻭ )‪ISO‬‬

‫ﺍﻟﻤﺠـــﺎﻝ‪ .‬ﻭﻟﺪﻳﻨﺎ ﻓﺮﻳﻖ ﻣﺘﺨﺼﺺ ﻹﺟﺮﺍﺀ ﻋﻤﻠﻴﺎﺕ‬

‫ﻳﻄﻠـــﻖ ﻋﻠﻴﻪ ”ﺑﺎﻙ‪ .‬ﺳـــﺒﻴﺲ“ )ﺃﻱ ﻓﻀـــﺎﺀ ﺍﻟﺘﻐﻠﻴﻒ‬

‫‪ (12647-7‬ﻭﺍﻟﺘـــﻲ ﺗﻀﻤﻦ ﺍﻟﺤﺼﻮﻝ ﻋﻠﻰ ﻧﻤﺎﺫﺝ‬

‫ﺇﺩﺍﺭﺓ ﺍﻷﻟﻮﺍﻥ ﻭﺍﻟﺴﻴﻄﺮﺓ ﺍﻟﻨﻮﻋﻴﺔ“‪.‬‬

‫ﺍﻟﻤﻠﻮﻥ(‪ ،‬ﻭﺫﻟﻚ ﺑﺎﻟﺘﻌﺎﻭﻥ ﻣﻊ ﻣﺠﻤﻮﻋﺔ ﺟﺎﺷﻮﻧﺸﻜﺎ‪،‬‬

‫ﻣﻄﺎﺑﻘﺔ ﻟﻤﻮﺍﺻﻔﺎﺕ ﺍﻵﻳﺰﻭ ﺍﻟﻘﻴﺎﺳﻴﺔ‪.‬‬

‫ﻭﻳﻀﻴـــﻒ ﻛﺮﻳـــﻢ‪” :‬ﻧﻘـــﻮﻡ ﺑﺪﻋـــﻮﺓ ﻣﻬﻨﺪﺳـــﻴﻦ ﻣﻦ‬

‫ﻭﻫـــﻲ ﻛﺒﺮﻯ ﺩﻭﺭ ﺻﻨﺎﻋﺔ ﺍﻹﺳـــﻄﻮﺍﻧﺎﺕ ﻓﻲ ﺃﻭﺭﻭﺑﺎ‪،‬‬

‫ﻳﻘﻮﻝ ﺛﻴﺎﻏﺎﺭﺍﺟﺎﻥ ﺑﻲ‪ ،‬ﻣﺪﻳﺮ ﺍﻟﻤﺸـــﺎﺭﻳﻊ ﺍﻟﺨﺎﺻﺔ ﻓﻲ‬

‫ﺷـــﺮﻛﺎﺕ ﻣﺘﺨﺼﺼﺔ ﻓـــﻲ ﺇﺩﺍﺭﺓ ﺍﻷﻟـــﻮﺍﻥ‪ ،‬ﻭﺻﻨﺎﻋﺔ‬

‫ﻭﺷﺮﻛﺔ ﺗﺰﻭﻳﺪ ﺍﻟﺒﺮﺍﻣﺞ ﺍﻷﻟﻤﺎﻧﻴﺔ ”ﺟﻲ ﺇﻡ ﺟﻲ“‪.‬‬

‫ﻣﻄﺒﻌـــﺔ ﺍﻹﻣـــﺎﺭﺍﺕ‪” :‬ﻧﺴـــﺘﺨﺪﻡ ﻧﻈﺎﻡ ﺳـــﻴﺮ ﺍﻟﻌﻤﻞ‬

‫ﺍﻟﻄﺎﺑﻌـــﺎﺕ ﻭﺷـــﺮﻛﺎﺕ ﺍﻟﺒﺮﻣﺠﻴﺎﺕ ﻟﻐـــﺮﺽ ﺗﺪﺭﻳﺐ‬

‫ﻭﺗﺴـــﻌﻰ ﻣﻨﻄﻘﺔ ﺍﻟﺸـــﺮﻕ ﺍﻷﻭﺳـــﻂ ﺑﺨﻄﻰ ﺳﺮﻳﻌﺔ‬

‫ﻛﻮﺩﺍﻙ ﺑﺮﻳﻨﺮﺟـــﻲ ﻓﻲ ﺗﺠﻬﻴﺰ ﻣﻠﻔﺎﺕ ﺍﻟﺒﻲ ﺩﻱ ﺇﻑ‬

‫ﻓﺮﻳﻘﻨـــﺎ‪ .‬ﻭﺃﺣﻴﺎﻧـــﴼ ﻳﺘـــﻢ ﺩﻋﻮﺗﻨﺎ ﻟﻠﺴـــﻔﺮ ﺇﻟـــﻰ ﺍﻟﺨﺎﺭﺝ‬

‫ﻟﻠﺤﺎﻕ ﺑﺎﻟﺮﻛـــﺐ ﻣﻦ ﺧﻼﻝ ﺇﻋﺘﻤﺎﺩ ﺃﺣﺪﺙ ﺍﻟﺘﻘﻨﻴﺎﺕ‬

‫ﺍﻟﻘﺎﺩﻣـــﺔ ﻭﻣﻦ ﺛﻢ ﺗﺤﻮﻳﻠﻬﺎ ﺍﻟـــﻰ ﻣﻠﻔﺎﺕ ﻣﺘﻮﺍﻓﻘﺔ ﻣﻊ‬

‫ﻟﻠﺤﺼـــﻮﻝ ﻋﻠـــﻰ ﺍﻟﺘﺪﺭﻳﺐ ﺍﻟﻌﻤﻠـــﻲ ﺍﻟﻤﻄﻠﻮﺏ ﻭﻓﻲ‬

‫ﻓﻲ ﻣﺠـــﺎﻝ ﻣﻄﺎﺑﻘﺔ ﺍﻟﻠﻮﻥ‪ ،‬ﻭﻗـــﺪ ﺣﻘﻘﺖ ﺍﻟﻌﺪﻳﺪ ﻣﻦ‬

‫ﺍﻟﻤﻌﺎﻳﻴـــﺮ ﺍﻟﺘـــﻲ ﻭﺿﻌﺘﻬﺎ ﻓﻮﻏﺮﺍ‪ .‬ﻛﻤﺎ ﻧﺴـــﺘﺨﺪﻡ ﻣﻊ‬

‫ﻣﻮﺍﻗﻊ ﺍﻟﺸﺮﻛﺔ ﺍﻟﻤﺼﻨﻌﺔ“‪.‬‬

‫ﺩﻭﺭ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﻌﺪﻳﺪ ﺫﻟﻚ ﺑﺎﻟﻔﻌﻞ ﻣﻦ ﺧﻼﻝ ﺗﺮﻛﻴﺰﻫﺎ‬

‫ﻣﺎﻛﻴﻨﺎﺗﻨـــﺎ ﺍﻟﻄﺒﺎﻋﻴـــﺔ ﺃﻧﻈﻤـــﺔ ﺍﻟﻤﺮﺍﻗﺒـــﺔ )‪Closed‬‬

‫ﻭﻓـــﻲ ﻣﺆﺗﻤﺮ ﻋﻦ ﺇﺩﺍﺭﺓ ﺍﻷﻟـــﻮﺍﻥ ﻭﺍﻟﺬﻱ ﻋﻘﺪ ﻣﺆﺧﺮﴽ‬

‫ﻋﻠـــﻰ ﺍﻻﺳـــﺘﺜﻤﺎﺭ ﻟﻴﺲ ﻓﻘﻂ ﻓـــﻲ ﺃﺣـــﺪﺙ ﺍﻟﺒﺮﺍﻣﺞ‬

‫‪ (loop Density control systems‬ﻭﺍﻟﺘـــﻲ‬

‫ﻓﻲ ﺇﻣﺎﺭﺓ ﺩﺑﻲ‪ ،‬ﻭﻗﺎﻣﺖ ﺑﺘﻨﻈﻴﻤﻪ ﻣﺠﻤﻮﻋﺔ ﺍﻟﻄﺒﺎﻋﺔ‬

‫ﺍﻟﻔﻨﻴﺔ ﻭﺃﻧﻄﻤﺔ ﺳـــﻴﺮ ﺍﻟﻌﻤﻞ ﺍﻵﻟﻴﺔ‪ ،‬ﺑﻞ ﻭﻗﺎﻣﺖ ﺃﻳﻀﴼ‬

‫ﺗﻘﻮﻡ ﺑﺎﻟﺤﻔﺎﻅ ﻋﻠﻰ ﻛﺜﺎﻓﺔ ﻣﻌﺎﻳﻴﺮ ﺍﻵﻳﺰﻭ“‪.‬‬

‫ﺑﺘﻮﻓﻴﺮ ﺍﻟﺘﺪﺭﻳﺐ ﺍﻟﻤﻄﻠﻮﺏ ﻭﺍﻟﺨﺒﺮﺓ ﻓﻲ ﺍﻟﺘﻌﺎﻣﻞ ﻣﻊ‬

‫ﻭﺃﺿـــﺎﻑ‪” :‬ﻣـــﻦ ﺍﻟﻀـــﺮﻭﺭﺓ ﺑﻤﻜﺎﻥ ﻓﺤـــﺺ ﻣﻌﺎﻳﺮﺓ‬

‫ﺍﻟﺘﺤﻀﻴـــﺮ ﺍﻟﻄﺒﺎﻋـــﻲ ﻓـــﻲ ﺷـــﺮﻛﺔ ﻳﻮﺳـــﻒ ﻋـــﻼﻡ‬

‫ﻫﺬﻩ ﺍﻷﻧﻈﻤﺔ‪.‬‬

‫ﺍﻷﺟﻬـــﺰﺓ ﺍﻟﻤﺴـــﺘﺨﺪﻣﺔ ﻓـــﻲ ﺇﺩﺍﺭﺓ ﺍﻷﻟـــﻮﺍﻥ‪ ،‬ﻭﻧﺤﻦ‬

‫ﻭﺷﺮﻛﺎﻩ ﻓﻲ ﻣﺼﺮ‪ ،‬ﻭﺍﻷﺳﺘﺎﺫ ﺍﻟﻤﺤﺎﺿﺮ ﻓﻲ ﺃﻛﺎﺩﻳﻤﻴﺔ‬

‫ﻣﺠﻤﻊ ﺍﻷﻳـــﺎﻡ ﻟﻠﻄﺒﺎﻋﺔ‪ ،‬ﻭﻫﻲ‬ ‫ﻭﺗـــﻢ ﻣﺆﺧﺮﴽ ﺗﺴـــﻤﻴﺔ ّ‬

‫ﻧﻘﻮﻡ ﺑﻤﻌﺎﻳﺮﺓ ﺃﺟﻬﺰﺗﻨﺎ ﺑﺸﻜﻞ ﻣﻨﺘﻈﻢ“‪.‬‬

‫ﺍﻟﻮﺳﺎﺋﻂ ﺍﻟﻄﺒﺎﻋﻴﺔ ﺑﺎﻟﻘﺎﻫﺮﺓ‪ ،‬ﺑﺘﻘﺪﻳﻢ ﺻﻮﺭﺓ ﻭﺍﺿﺤﺔ‬

‫ﻭﻳﺆﻣـــﻦ ﺛﻴﺎﻏﺎﺭﺍﺟﺎﻥ ﺑﻘﻮﺓ ﺑﺄﻧـــﻪ ﻳﻨﺒﻐﻲ ﻋﻠﻰ ﺍﻟﻤﺼﻨّﻊ‬

‫ﻋـــﻦ ﻛﻴﻒ ﺃﻧﻪ ﻻ ُﻳﻤﻜﻦ ﻟﻠﻄﺒﺎﻋﻴﻦ ﺍﻹﺳـــﺘﻐﻨﺎﺀ ﻋﻦ‬

‫‪ME Printer February 2010‬‬

‫ﺷﺮﻛﺔ ﻃﺒﺎﻋﺔ ﺗﺎﺑﻌﺔ ﻟﺪﺍﺭ ﺍﻟﻴﻮﻡ )ﺩﺍﺭ ﺍﻷﻳﺎﻡ ﻟﻺﻋﻼﻡ(‬

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‫ﻭﺍﻟﻨﺸـــﺮ ﻭﺷـــﺮﻛﺔ ﺯﻳﺮﻭﻛﺲ‪ ،‬ﻗﺎﻡ ﺃﻳﻤـــﻦ ﻃﻪ‪ ،‬ﻣﺪ ّﺭﺏ‬

‫ﻣﻘﺮﻫﺎ ﺍﻟﺪﻣﺎﻡ ﻓﻲ ﺍﻟﻤﻤﻠﻜﺔ ﺍﻟﻌﺮﺑﻴﺔ ﺍﻟﺴﻌﻮﺩﻳﺔ‪ ،‬ﻛﺄﻭﻝ‬

‫ﺃﻥ ﺗﺘﻴـــﺢ ﺇﺟـــﺮﺍﺀ ﻣﻌﺎﻳـــﺮﺓ ﻣﺒﺎﺷـــﺮﺓ ﻟﻸﺟﻬـــﺰﺓ ﺍﻟﺘـــﻲ‬

‫ﺷـــﺮﻛﺔ ﻋﻠﻰ ﻣﺴـــﺘﻮﻯ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳـــﻂ ﺍﻟﺘﻲ ﺗﻨﺎﻝ‬

‫ﺗﺴـــﺘﺨﺪﻣﻬﺎ ﻓﻲ ﻣﺎﻛﻴﻨﺎﺗﻬـــﺎ ﻭﺫﻟﻚ ﻟﺘﻤﻜﻴـــﻦ ﺇﺟﺮﺍﺀ‬

‫ﺍﻟﺘﻜﻨﻮﻟﻮﺟﻴﺎ ﻓﻲ ﺍﻟﻤﺴﺘﻘﺒﻞ‪ .‬ﺇﺫ ﻗﺎﻝ ﻓﻲ ﻫﺬﺍ ﺍﻟﺸﺄﻥ‪:‬‬ ‫”ﺇﻥ ﺇﺩﺍﺭﺓ ﺍﻟﻠـــﻮﻥ ﻓـــﻲ ﺣﺪ ﺫﺍﺗﻪ ﻟﻴﺲ ً‬ ‫ﺣـــﻼ ﺍﻟﻴﻮﻡ‪ ،‬ﺇﺫ‬

‫ﺷـــﻬﺎﺩﺓ ﻣﻌﺎﻳﻴـــﺮ ﻃﺒﺎﻋﺔ ﺍﻷﻭﻓﺴـــﺖ )‪PSO-ISO‬‬

‫ﻣﻌﺎﻳﺮﺓ ﺗﻠﻘﺎﺋﻴﺔ ﺿﻤﻦ ﻓﺘﺮﺍﺕ ﻣﻨﺘﻈﻤﺔ“‪.‬‬

‫ﻳﻨﺒﻐﻲ ﻋﻠـــﻰ ﺍﻟﻄﺒﺎﻋﻴﻦ ﻭﺃﺻﺤـــﺎﺏ ﺍﻟﻤﻄﺎﺑﻊ ﻣﻌﺮﻓﺔ‬

‫‪ ،(12647-2‬ﻭﺍﻟﺘﻲ ﻣﻨﺤﺘﻬـــﺎ ﺇﻳﺎﻫﺎ ﻣﻨﻈﻤﺔ ﺃﻭﻏﺮﺍ‪،‬‬

‫ﺗﻘﻮﻡ ﺍﻟﺸﺮﻛﺔ ﻭﺑﺎﻟﺘﻌﺎﻭﻥ ﻣﻊ ﻣﺘﺨﺼﺼﻴﻦ ﻓﻲ ﻣﺠﺎﻝ‬

‫ﺃﻧـــﻪ ﻳﺘﻮﺟـــﺐ ﻋﻠﻴﻬﻢ ﺍﻟﺤﺼـــﻮﻝ ﻋﻠﻰ ﺃﻧﻈﻤﺔ ﺳـــﻴﺮ‬

‫ﻭﻫﻲ ﻧﻘﺎﺑﺔ ﻟﺘﻌﺰﻳﺰ ﺍﻟﺒﺤﻮﺙ ﻓﻲ ﻓﻦ ﺻﻨﺎﻋﺔ ﺍﻟﻐﺮﺍﻓﻴﻚ‪،‬‬

‫ﺇﺩﺍﺭﺓ ﺍﻷﻟـــﻮﺍﻥ‪ ،‬ﺑﺈﺟـــﺮﺍﺀ ﺩﻭﺭﺍﺕ ﺗﺪﺭﻳﺒﻴـــﺔ ﻣﻨﺘﻈﻤـــﺔ‬

‫ﺍﻟﻌﻤـــﻞ ﺍﻟﻄﺒﺎﻋﻲ‪ ،‬ﻭﺑﺄﻥ ﺃﻧﻈﻤـــﺔ ﺇﺩﺍﺭﺓ ﺍﻷﻟﻮﺍﻥ ﻳﻨﺒﻐﻲ‬

‫ﻭﻳﻌﻤﻞ ﺗﺤﺖ ﻣﻈﻠﺘﻬﺎ ﺍﻟﻤﺮﻛﺰ ﺍﻟﺴﻮﻳﺴـــﺮﻱ ﻟﻘﻴﺎﺱ‬

‫ﻟﻤﻮﻇﻔﻴﻬـــﺎ‪ .‬ﻭﻳﻀﻴﻒ ﺛﻴﺎﻏﺎﺭﺍﺟﺎﻥ‪” :‬ﻧﻌﺮﻑ ﻣﻮﻇﻔﻴﻨﺎ‬

‫ﺃﻥ ﺗﻜﻮﻥ ﺟﺰﺀﴽ ﻻ ﻳﺘﺠﺰﺃ ﻣﻦ ﺫﻟﻚ ﺍﻟﻨﻈﺎﻡ“‪.‬‬

‫ﻛﻔﺎﺀﺓ ﻭﺳﺎﺋﻞ ﺍﻹﻋﻼﻡ ﻭﺗﻜﻨﻮﻟﻮﺟﻴﺎ ﺍﻟﻄﺒﺎﻋﺔ“‪.‬‬

‫ﻋﻠـــﻰ ﺿﺮﻭﺭﺓ ﺇﺗﺒﺎﻉ ﻣﻌﺎﻳﻴﺮ ﺍﻟﻜﺜﺎﻓـــﺔ‪ ،‬ﻭﺍﻟﺤﻔﺎﻅ ﻋﻠﻰ‬

‫ﻟﻠﺤﺼـﻮﻝ ﻋﻠﻰ ﺍﻟﻨﺴﺨﺔ ﺍﻹﻟﻜﺘﺮﻭﻧﻴﺔ ﺃﺩﺧﻞ ﺇﻟﻰ ﻣﻮﻗﻌﻨﺎ‬

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‫ﺃﺻﺒﺢ ﻣﻮﺿﻮﻉ ﺇﺩﺍﺭﺓ ﺍﻷﻟﻮﺍﻥ ﻣﻦ ﺍﻟﻤﻮﺿﻮﻋﺎﺕ ﺍﻟﺘﻲ‬

‫ﻣـــﻦ ﺧﺒـــﺮﺍﺀ ﺍﻟﻤﻌﺎﻟﺠـــﺔ ﺍﻟﻠﻮﻧﻴـــﺔ‪ ،‬ﻓﻲ ﻭﺿـــﻊ ﻣﻌﺎﻳﻴﺮ‬

‫ﻛﻤﺎ ﺃﺷـــﺎﺭ ﻫﻴﻤﻠـــﺮ ﺍﻟﻰ ﺃﻥ ﺟﻤﻴﻊ ﺍﻟﻤﻬـــﺎﻡ ﺍﻟﻄﺒﺎﻋﻴﺔ‪،‬‬

‫ﻳﺘﻜـــﺮﺭ ﺗﺪﺍﻭﻟﻬـــﺎ ﻓﻲ ﺍﻵﻭﻧـــﺔ ﺍﻷﺧﻴﺮﺓ‪ ،‬ﻻﺳـــﻴﻤﺎ ﻣﻊ‬

‫ﻃﺒﺎﻋـــﺔ ﺍﻷﻭﻓﺴـــﺖ ﺑﺎﻟﺘﻌﺎﻭﻥ ﻣﻊ ﺍﻹﺗﺤـــﺎﺩ ﺍﻷﻟﻤﺎﻧﻲ‬

‫ﻭﻋﻤﻠﻴﺎﺕ ﺗﻮﺻﻴﻒ ﺍﻟﺒﻴﺎﻧﺎﺕ ﻭﺍﻟﺒﺮﻭﻓﺎﻳﻼﺕ ﺍﻟﻤﺘﻮﺍﻓﻘﺔ‬

‫ﻗﻴـــﺎﻡ ﺍﻟﻤﺼﻨﻌﻴﻦ ﻭﺍﻟﻤﻮﺭﺩﻳـــﻦ ﺑﺎﻟﺘﺮﻭﻳﺞ ﻟﻠﻔﻜﺮﺓ ﻋﺒﺮ‬

‫ﻟﻠﻄﺒﺎﻋﺔ ﻭﺍﻟﺼﻨﺎﻋـــﺎﺕ ﺍﻹﻋﻼﻣﻴﺔ )ﺑﻲ ﻓﻲ ﺩﻱ ﺇﻡ(‪،‬‬

‫ﻣﻊ ﺍﻟﻤﻌﺎﻳﻴـــﺮ ﺍﻟﻤﻌﺘﻤﺪﺓ‪ ،‬ﺗﺘﻮﻓﺮ ﺍﻟـــﻰ ﺟﺎﻧﺐ ﺍﻷﺩﻭﺍﺕ‬

‫ﺍﻟﻨﺪﻭﺍﺕ ﻭﺍﻟﻤﺆﺗﻤـــﺮﺍﺕ ﺍﻟﻤﺘﺨﺼﺼﺔ ﻭﺍﻟﺘﻲ ﺗﻘﺎﻡ ﻓﻲ‬

‫ﻭﺭﺍﺑﻄـــﺔ ﺗﻜﻨﻮﻟﻮﺟﻴـــﺎ ﺍﻟﺒﺤـــﺚ ﺍﻟﻐﺮﺍﻓﻴﻜـــﻲ )ﻓﻮﻏﺮﺍ(‬

‫ﺍﻟﺸﺎﻣﻠﺔ ﻭﺍﻟﻤﺴﺘﺨﺪﻣﺔ ﻓﻲ ﺟﻤﻴﻊ ﻣﻬﺎﻡ ﺍﻹﻧﺘﺎﺝ‪ ،‬ﺑﺪﺀﴽ‬

‫ﺟﻤﻴـــﻊ ﺃﻧﺤﺎﺀ ﺍﻟﻌﺎﻟﻢ‪ .‬ﻭﺍﻟﺠﻬـــﻮﺩ ﺍﻟﺮﺍﻣﻴﺔ ﺍﻟﻰ ﺗﺤﻘﻴﻖ‬

‫ﻭﻣﻘﺮﻫﺎ ﻣﻴﻮﻧـــﺦ‪ .‬ﺗﻘﻮﻡ ﻓﻮﻏﺮﺍ‪ ،‬ﻭﻫـــﻲ ﺇﺣﺪﻯ ﻣﺮﺍﻛﺰ‬

‫ﺑﺘﻮﻟﻴﺪ ﺍﻟﺒﻴﺎﻧﺎﺕ ﻭﺇﻧﺘﻬﺎﺀﴽ ﺑﺈﻧﺘﺎﺝ ﺍﻟﻨﺴﺨﺔ ﺍﻟﻤﻄﺒﻮﻋﺔ‪.‬‬

‫ﺃﻓﻀﻞ ﺗﻤﺜﻴـــﻞ ﻟﻸﻟﻮﺍﻥ ﺍﻟﻤﺴـــﺘﺨﺪﻣﺔ ﻓﻲ ﺍﻷﺟﻬﺰﺓ‬

‫ﺍﻟﺒﺤـــﺚ ﺍﻟﺮﺍﺋـــﺪﺓ ﻓـــﻲ ﺻﻨﺎﻋـــﺔ ﺍﻟﻄﺒﺎﻋـــﺔ‪ ،‬ﺑﺘﻄﻮﻳـــﺮ‬

‫ﻭﺑﺎﻹﺿﺎﻓﺔ ﺍﻟﻰ ﺗﻮﺣﻴﺪ ﻋﻤﻠﻴﺎﺕ ﺍﻷﻭﻓﺴـــﺖ )ﺍﻟﺘﻐﺬﻳﺔ‬

‫ﻣﺜﻞ ﺍﻟﻜﺎﻣﻴﺮﺍﺕ ﻭﺍﻟﻤﺎﺳـــﺤﺎﺕ ﺍﻟﻀﻮﺋﻴﺔ ﻭﺍﻟﻄﺎﺑﻌﺎﺕ‪،‬‬

‫ﻣﺠﺎﻣﻴـــﻊ ﺍﻟﺘﻮﺻﻴﻒ ﺍﻟﺨﺎﺻﺔ ﺑﻤﻌﻴـــﺎﺭ ﺍﻵﻳﺰﻭ )‪ISO‬‬

‫ﺑﺎﻷﻓـــﺮﺥ‪ ،‬ﺍﻟﺘﻐﺬﻳـــﺔ ﺑﺎﻟﻮﻳـــﺐ‪ ،‬ﺍﻟﺘﻐﺬﻳـــﺔ ﺍﻟﻤﺴـــﺘﻤﺮﺓ(‪،‬‬

‫ﺇﺗﺨـــﺬﺕ ﺃﺷـــﻜﺎﻝ ﺫﺍﺕ ﻣﻌﺎﻳﻴـــﺮ ﻣﺘﻌـــﺪﺩﺓ ﻓـــﻲ ﺇﺩﺍﺭﺓ‬

‫‪ .(12647-2‬ﺃﻣﺎ ﺷﻬﺎﺩﺓ ﺍﻵﻳﺰﻭ )‪ISO 12647-‬‬

‫ﻭﺗﻮﺣﻴـــﺪ ﻃﺒﺎﻋـــﺔ ﺍﻟﺼﺤـــﻒ )‪،(ISO 12647-3‬‬

‫ﺍﻷﻟﻮﺍﻥ ﻭﺍﻟﺘﻲ ﺗﺘﻄﻮﺭ ﺑﺈﺳﺘﻤﺮﺍﺭ ﻭﺑﺎﻟﺘﺰﺍﻣﻦ ﻣﻊ ﺍﻟﺘﻄﻮﺭ‬

‫‪ (2‬ﻭﺍﻟﺘـــﻲ ﻳﺘﻢ ﺍﻟﺤﺼﻮﻝ ﻋﻠﻴﻬﺎ ﻋﺒـــﺮ ﻣﻌﻴﺎﺭ ﻃﺒﺎﻋﺔ‬

‫ﻭﺍﻟﻄﺒﺎﻋـــﺔ ﺑﺎﻟﺤﻔـــﺮ )‪ (ISO 12647-4‬ﻭﻣـــﺎ ﺍﻟﻰ‬

‫ﺍﻟﺘﻜﻨﻮﻟﻮﺟﻲ ﺍﻟﺴـــﺮﻳﻊ ﺍﻟﺬﻱ ﺗﺸﻬﺪﻩ ﺍﻷﺟﻬﺰﺓ‪ .‬ﻭﻣﻦ‬

‫ﺍﻷﻭﻓﺴﺖ ﻣﻦ ﻓﻮﻏﺮﺍ‪ ،‬ﻓﻬﻲ ﺗﻮﺿﺢ ﺍﻟﺘﺰﺍﻡ ﺍﻟﻄﺒﺎﻋﻴﻦ‬

‫ﺫﻟﻚ‪ ،‬ﻓﺠﻤﻴﻌﻬﺎ ﺗﺤﺘﺎﺝ ﺍﻟﻰ ﺗﻨﻔﻴﺬﻫﺎ ﺑﻨﺠﺎﺡ‪.‬‬

‫ﺑﻴﻦ ﺍﻟﺘﺤﺪﻳﺎﺕ ﺍﻟﺘﻲ ﻣﺎ ﺯﺍﻟﺖ ﺳﺎﺋﺪﺓ ﻫﻲ ﺇﺗﺨﺎﺫ ﻗﺮﺍﺭ‬

‫ﺑﺄﻋﻠـــﻰ ﻣﻌﺎﻳﻴـــﺮ ﺍﻟﺠـــﻮﺩﺓ ﺍﻟﻄﺒﺎﻋﻴـــﺔ‪ .‬ﻭﻳﻨﺒﻐـــﻲ ﻋﻠﻰ‬

‫ﻳﻘـــﻮﻝ ﻫﻴﻤﻠـــﺮ‪” :‬ﺇﻥ ﺍﻟﻤﻌﺎﻳﻴـــﺮ ﺍﻟﺪﻭﻟﻴـــﺔ ﺍﻟﻤﻌﺘﻤـــﺪﺓ‬

‫ﺑﺸﺄﻥ ﺍﻟﺒﺎﺭﺍﻣﺘﺮﺍﺕ ﺍﻟﺘﻲ ﻣﻦ ﺷﺄﻧﻬﺎ ﺿﻤﺎﻥ ﺍﻹﺗﺴﺎﻕ‬

‫ﺍﻟﻄﺒﺎﻋﻴـــﻦ ﺍﻟﺤﺼﻮﻝ ﻋﻠﻰ ﺍﻟﻮﺳـــﺎﺋﻞ ﺍﻟﻤﻄﻠﻮﺑﺔ ﺍﻟﺘﻲ‬

‫ﺑﻴﻦ ﻣﺨﺘﻠﻒ ﺍﻷﺟﻬﺰﺓ ﺍﻟﺘـــﻲ ﺗﻨﺤﺼﺮ ﺑﻴﻦ ﺍﻟﻤﻔﻬﻮﻡ‬ ‫ﺃﻭ ﺍﻟﺘﺼﻤﻴﻢ ﻭﻭﺻﻮ ً‬ ‫ﻻ ﻟﻠﻤﻨﺘﺞ ﺍﻟﻨﻬﺎﺋﻲ‪.‬‬

‫ﺗﺘﻴـــﺢ ﻟﻬﻢ ﻣﺮﺍﻗﺒﺔ ﺳـــﻴﺮ ﺍﻟﻌﻤﻞ ﻃﻮﺍﻝ ﻋﻤﻠﻴﺔ ﺳـــﻴﺮ‬ ‫ﺍﻟﻌﻤﻞ‪ .‬ﻛﻤﺎ ﻳﻨﺒﻐﻲ ﺃﻥ ﻳﻜﻮﻧﻮﺍ ﻗﺎﺩﺭﻳﻦ ﻋﻠﻰ ﺍﻟﻄﺒﺎﻋﺔ‬

‫ﻭﻓﻲ ﻋﺎﻡ ‪ ،١٩٩٣‬ﺃﻃﻠﻘـــﺖ ﺟﻤﻌﻴﺔ ﺍﻷﻟﻮﺍﻥ ﺍﻟﻌﺎﻟﻤﻴﺔ‬

‫ﻭﻓﻘـــﴼ ﻟﻤﻌﺎﻳﻴﺮ ﺍﻵﻳـــﺰﻭ )‪ ،(ISO 12647-2‬ﻭﺇﺟﺮﺍﺀ‬

‫)ﺁﻱ ﺳـــﻲ ﺳـــﻲ( ﻣﺒـــﺎﺩﺭﺓ ﻋﺎﻟﻤﻴﺔ ﻫﺎﻣـــﺔ ﻣﻦ ﺃﺟﻞ‬

‫ﺍﻟﺒﺮﻭﻓﺎﺕ ﻭﻓﻘﴼ ﻟﻤﻌﺎﻳﻴﺮ ﺍﻵﻳﺰﻭ )‪(ISO 12647-7‬‬ ‫ً‬ ‫ﻓﻀـــﻼ‬ ‫ﻭﺑﺈﺳـــﺘﺨﺪﺍﻡ ﻣﻠـــﻒ )‪،(ISOcoatedv2‬‬

‫ﺍﻟﻄﺒﺎﻋـــﺔ‪ ،‬ﻭﻫﻲ ﺗﻬﺪﻑ ﺍﻟﻰ ﺗﻌﺰﻳﺰ ﺇﺳـــﺘﺨﺪﺍﻡ ﺃﻧﻈﻤﺔ‬

‫ﻋـــﻦ ﺇﻣﻜﺎﻧﻴـــﺔ ﺷـــﺮﺡ ﻭﻣﻌﺮﻓـــﺔ ﻭﺟﻬﺎﺕ ﺍﻟﺘﺠﺴـــﻴﺪ‬

‫ﺇﺩﺍﺭﺓ ﺍﻷﻟـــﻮﺍﻥ ﺍﻟﺘـــﻲ ﺗﺘﺴـــﻢ ﺑﺎﻟﺸـــﻔﺎﻓﻴﺔ ﻭﺍﻟﺤﻴﺎﺩﻳﺔ‪.‬‬

‫)‪ (rendering intents‬ﺍﻟﺘـــﻲ ﻳﺴـــﺘﺨﺪﻣﻮﻧﻬﺎ‪،‬‬

‫ﻭﺗﻌﻜﺲ ﺍﻟﻤﻮﺍﺻﻔﺎﺕ ﺍﻟﺘﻲ ﻭﺿﻌﺘﻬﺎ ﺟﻤﻌﻴﺔ ﺍﻷﻟﻮﺍﻥ‬

‫ﻭﺍﻟﻘﺪﺭﺓ ﻋﻠﻰ ﺷـــﺮﺡ ﺍﻹﺟﺮﺍﺀﺍﺕ ﺍﻟﺘﻲ ﻳﺴﺘﺨﺪﻣﻮﻧﻬﺎ‬

‫ﺍﻟﻌﺎﻟﻤﻴـــﺔ ﺳـــﻤﺎﺕ ﺍﻷﻟـــﻮﺍﻥ ﺍﻟﻤﺴـــﺘﺨﺪﻣﺔ ﻓﻲ ﺟﻬﺎﺯ‬

‫ﻋﻨﺪﻣـــﺎ ﻳﻜﻮﻥ ﻟﻠﺼـــﻮﺭﺓ ﺍﻟﻤﻌﺘﻤﺪﺓ ﻟﻤﺤـــﺔ ﻻ ﺗﺘﺠﺰﺃ‬

‫ﺇﻋﺘﻤـــﺎﺩ ﻧﻈـــﺎﻡ ﻋﺎﻟﻤـــﻲ ﻹﺩﺍﺭﺓ ﺍﻷﻟﻮﺍﻥ ﻓـــﻲ ﺻﻨﺎﻋﺔ‬

‫ﻣـــﺎ ﺃﻭ ﻣﺘﻄﻠﺒﺎﺕ ﻋﺮﺿﻪ ﻋﻦ ﻃﺮﻳﻖ ﺗﺤﺪﻳﺪ ﻭﺭﺳـــﻢ‬

‫ﻭﻋﻨﺪﻣﺎ ﻻ ﻳﺘﺤﻘﻖ ﻟﻬﺎ ﺫﻟﻚ‪.‬‬

‫ﺷـــﺒﻜﺔ ﻭﺻـــﻞ ﺑﻴـــﻦ ﺍﻟﻤﺼـــﺪﺭ ﺃﻭ ﺍﻟﻔﻀـــﺎﺀ ﺍﻟﻠﻮﻧـــﻲ‬

‫ﻭﻳﻮﺻـــﻰ ﺟﻤﻴـــﻊ ﺍﻟﻄﺒﺎﻋﻴـــﻦ ﺍﻟﻤﻌﺘﻤﺪﻳـــﻦ ﻣﻦ ﻗﺒﻞ‬

‫ﻭﻓﻀـــﺎﺀ ﺇﺗﺼـــﺎﻝ ﺍﻟﺼـــﻮﺭﺓ )ﺑـــﻲ ﺳـــﻲ ﺇﺱ(‪ .‬ﻭﻗـــﺪ‬

‫ﻓﻮﻏﺮﺍ ﺑﺎﻟﺤﺼﻮﻝ ﻋﻠﻰ ﺍﻟﻤﻌﺪﺍﺕ ﺍﻟﺘﺎﻟﻲ ﺫﻛﺮﻫﺎ ﻟﻜﻲ‬

‫ﻋﻤﻠـــﺖ ﺍﻟﻤﺠﻤﻮﻋـــﺔ ﻣﻨـــﺬ ﺫﻟﻚ ﺍﻟﺤﻴـــﻦ ﻋﻠﻰ ﺟﻌﻞ‬

‫ﻳﺘﺴـــﻨﻰ ﻟﻬﻢ ﺇﺟﺮﺍﺀ ﻗﻴﺎﺱ ﻭﻋﺮﺽ ﺩﻗﻴﻖ ﻟﻸﻟﻮﺍﻥ‪:‬‬

‫ﺗﺼﻨﻴﻔﺎﺗﻬﻢ ﻣﺘﻮﺍﻓﻘـــﺔ ﻣﻊ ﻣﻮﺍﺻﻔﺎﺕ ﺍﻵﻳﺰﻭ ﻭﻏﻴﺮﻫﺎ‬

‫ﻣﻘﻴﺎﺱ ﻟﺮﺻـــﺪ ﺍﻷﻟﻮﺍﻥ ﺃﻭ ﺍﻷﻃﻴـــﺎﻑ ﻭﺍﻟﺬﻱ ﻳﻜﻮﻥ‬

‫ﻣﻦ ﺍﻟﻤﺘﻄﻠﺒـــﺎﺕ ﺍﻟﻀﺮﻭﺭﻳﺔ ﻟﻠﺤﺼﻮﻝ ﻋﻠﻰ ﺇﻋﺘﺮﺍﻑ‬

‫ﻣﺠﻬـــﺰﴽ ﻹﺟـــﺮﺍﺀ ﻣﻌﺎﻳـــﺮﺓ ﻭﻣﺮﺍﻗﺒـــﺔ ﺩﻗﻴﻘـــﺔ ﻟﺠﻤﻴﻊ‬

‫ﺗﻌﻤـــﻞ ﺍﻟﻤﻨﻈﻤﺔ ﺍﻟﺪﻭﻟﻴﺔ ﻟﻠﺘﻮﺣﻴﺪ ﺍﻟﻘﻴﺎﺳـــﻲ )ﺁﻳﺰﻭ(‬

‫ﻣﻌﻴـــﺎﺭ ﺍﻵﻳـــﺰﻭ )‪(ISO 12646‬؛ ﻣﻘﻴﺎﺱ ﺍﻷﻃﻴﺎﻑ‬

‫ﺑﺸـــﻜﻞ ﻓﻌﺎﻝ ﻓﻲ ﻭﺿﻊ ﺍﻟﻌﺪﻳﺪ ﻣﻦ ﺍﻟﻤﻌﺎﻳﻴﺮ ﻟﻌﻤﻠﻴﺔ‬

‫ﻟﻘﻴـــﺎﺱ ﺍﻟﺒﺮﻭﻓﺎﺕ ﺍﻟﻠﻮﻧﻴـــﺔ ﻭﺍﻟﻤﻄﺒﻮﻋﺎﺕ ﻭﺑﺎﻟﺘﻮﺍﻓﻖ‬

‫ﺍﻹﻧﺘـــﺎﺝ ﺍﻟﻄﺒﺎﻋﻲ ﺍﻟﻤﻠﻮﻥ‪ .‬ﻓـــﻲ ﺣﻴﻦ ﺗﻜﻮﻥ ﺍﻟﻠﺠﻨﺔ‬

‫ﻣـــﻊ ﻣﻌﻴـــﺎﺭ ﺍﻵﻳـــﺰﻭ )‪(ISO 13655‬؛ ﻟﻮﺣﺔ ﻗﻴﺎﺱ‬

‫ﺍﻟﻔﻨﻴﺔ ‪) ١٣٠‬ﺗﻲ ﺳﻲ ‪ (١٣٠‬ﺍﻟﺘﺎﺑﻌﺔ ﻟﻤﻨﻈﻤﺔ ﺍﻵﻳﺰﻭ‪،‬‬

‫ﺍﻟﻜﺜﺎﻓﺔ ﺇﺫﺍ ﻛﺎﻧﺖ ﻣﺘﻮﺍﻓﻘﺔ ﻟﻺﺳـــﺘﺨﺪﺍﻡ ﻣﻊ ﺍﻷﻟﻮﺍﺡ‪،‬‬

‫ﻣﺴـــﺆﻭﻟﺔ ﻋـــﻦ ﻭﺿـــﻊ ﺍﻟﻤﻌﺎﻳﻴـــﺮ ﺍﻟﻤﺘﻌﻠﻘـــﺔ ﺑﺼﻨﺎﻋﺔ‬

‫ﺃﻭ ﻟﻮﺣـــﺔ ﻭﺟﻬﺎﺯ ﻗﻴﺎﺱ ﻛﺜﺎﻓﺔ ﺍﻟﻔﻴﻠﻢ ﺇﺫﺍ ﻛﺎﻥ ﻳﺘﻮﺍﻓﻖ‬

‫ﺍﻟﻄﺒﺎﻋـــﺔ ﻭﻓﻨـــﻮﻥ ﺍﻟﻐﺮﺍﻓﻴﻚ‪ .‬ﻭﻋﻠﻰ ﺳـــﺒﻴﻞ ﺍﻟﻤﺜﺎﻝ‪،‬‬

‫ﻣـــﻊ ﻭﺍﺿﻊ ﺍﻟﻔﻴﻠـــﻢ ﺍﻟﺘﻘﻠﻴﺪﻱ ﻭﺟﻬﺎﺯ ﺻﻨـــﻊ ﺍﻷﻟﻮﺍﺡ؛‬

‫ﻳﺤـــﺪﺩ ﻣﻌﻴـــﺎﺭ ﺍﻵﻳـــﺰﻭ )‪ (ISO 12647‬ﻋـــﺪﺩﴽ ﻣﻦ‬

‫ﻣﻨﺼـــﺔ ﻋﺮﺽ ﻣـــﻊ ﺇﺿـــﺎﺀﺓ ﻣﺤﻜﻤﺔ ﻭﺍﻟﺘـــﻲ ﺗﻜﻮﻥ‬ ‫ﻣﻄﺎﺑﻘﺔ ﻟﻤﻌﻴﺎﺭ ﺍﻵﻳـــﺰﻭ )‪(ISO 3664‬؛ ﻓﻀ ً‬ ‫ﻼ ﻋﻦ‬

‫ﻋﻨﺪ ﺇﺟﺮﺍﺀ ﻓﺼـــﻞ ﻟﻮﻧﻲ ﺃﺛﻨﺎﺀ ﻋﻤﻠﻴﺔ ﺍﻟﻄﺒﺎﻋﺔ ﺑﺄﺭﺑﻌﺔ‬

‫ﺣﻞ ﻳﺘﻴﺢ ﺇﺟﺮﺍﺀ ﺑﺮﻭﻓﺔ ﺭﻗﻤﻴﺔ‪.‬‬

‫ﻓﻲ ﺗﻜﻨﻮﻟﻮﺟﻴـــﺎ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﺘﺤﻀﻴـــﺮ ﺍﻟﻄﺒﺎﻋﻲ ﻳﺘﻢ‬

‫ﺃﻟـــﻮﺍﻥ ﻭﺫﻟﻚ ﻋﻨـــﺪ ﺇﻧﺘـــﺎﺝ ﺑﺮﻭﻓﺎﺕ ﻃﺒﺎﻋﻴـــﺔ ﺭﺑﺎﻋﻴﺔ‬

‫ﻭﻭﻓﻘـــﴼ ﻟﻤﺎﻳﻜﻞ ﻫﻴﻠﻤﺮ‪ ،‬ﺷـــﺮﻳﻚ ﺍﻟﺘﻌﺎﻭﻥ ﻓﻲ ﻓﻮﻏﺮﺍ‪،‬‬

‫ﺗﻜﻴﻴﻔﻬﺎ ﺑﺈﺳﺘﻤﺮﺍﺭ ﻣﻊ ﺃﺣﺪﺙ ﺍﻷﻭﺿﺎﻉ ﺍﻟﺘﻜﻨﻮﻟﻮﺟﻴﺔ‪.‬‬

‫ﺍﻟﻠـــﻮﻥ ﺑﺈﺳـــﺘﺨﺪﺍﻡ ﻋﻤﻠﻴـــﺔ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﻤﺴـــﻄﺤﺔ ﺃﻭ‬

‫ﺗﺸـــﻤﻞ ﻣﺰﺍﻳـــﺎ ﺍﻟﺘﻮﺣﻴـــﺪ ﺍﻟﺘﺒـــﺎﺩﻝ ﺍﻟﺪﻭﻟـــﻲ ﻟﻠﺒﻴﺎﻧﺎﺕ‬

‫ﻓﻲ ﺣﻴﻦ ﻳﺘﻢ ﺗﻨﻔﻴﺬ ﺍﻟﺘﻐﻴﺮﺍﺕ ﺑﺴﺮﻋﺔ ﻓﻲ ﺍﻟﻤﻔﺎﻫﻴﻢ‬

‫ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﺤﺮﻳﺮﻳـــﺔ ﺑﺎﻹﺳـــﻄﻮﺍﻧﺔ‪ .‬ﻭﻳﺘـــﻢ ﺇﺧﺘﻴـــﺎﺭ‬

‫ﺍﻟﻄﺒﺎﻋﻴـــﺔ‪ ،‬ﻧﺘﺎﺋـــﺞ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺘﻲ ﻳﻤﻜـــﻦ ﺍﻟﺘﻨﺒﺆ ﺑﻬﺎ‪،‬‬

‫ﺍﻟﻌﻤﻠﻴﺔ ﻭﺍﻟﻤﺒﺎﺩﺉ ﺍﻟﺘﻮﺟﻴﻬﻴﺔ ﻟﻠﻤﺴـــﺘﺨﺪﻡ‪ ،‬ﻭﺃﺩﻭﺍﺕ‬

‫ﺍﻟﺒﺎﺭﺍﻣﻴﺘﺮ ﻭﺍﻟﻘﻴﻢ ﺍﻟﻠﻮﻧﻴـــﺔ ﻓﻲ ﺿﻮﺀ ﺍﻟﻌﻤﻠﻴﺔ ﺍﻟﻜﺎﻣﻠﺔ‬

‫ّ‬ ‫ﻣﺨﻔﻀﺔ ﻭﺍﺳـــﺘﻬﻼﻙ ﺃﻗﻞ ﻟﻠﻮﺭﻕ‪،‬‬ ‫ﺃﻭﻗـــﺎﺕ ﺗﺤﻀﻴﺮ‬ ‫ﻓﻀ ً‬ ‫ﻼ ﻋﻦ ﺃﻧﻈﻤﺔ ﺳﻴﺮ ﺍﻟﻌﻤﻞ ﺍﻟﺨﺎﺿﻌﺔ ﻟﻠﺮﻗﺎﺑﺔ‪ .‬ﺇﺫ‬

‫ﺍﻟﺘﺤﻜﻢ‪ ،‬ﻭﺑﻴﺎﻧﺎﺕ ﺍﻟﺘﻮﺻﻴﻒ ﻭﺑﺮﻭﻓﺎﻳﻼﺕ ﺍﻵﻱ ﺳﻲ‬ ‫ﺳﻲ“‪.‬‬

‫ﺇﻧﺘـــﺎﺝ ﺍﻟﻔﻮﺭﻣـــﺎﺕ ﺍﻟﻄﺒﺎﻋﻴـــﺔ‪ ،‬ﺍﻟﺒﺮﻭﻓـــﺔ ﺍﻟﻄﺒﺎﻋﻴـــﺔ‪،‬‬

‫ﻳﻘﻮﻝ ﻓﻲ ﻫﺬﺍ ﺍﻟﺸﺄﻥ‪” :‬ﻳﻨﺒﻐﻲ ﻋﻠﻰ ﺍﻟﺰﺑﺎﺋﻦ ﻭﻣﺰﻭﺩﻱ‬

‫ﻭﻳﻀﻴـــﻒ‪” :‬ﺃﻣـــﺎ ﺍﻟﺘﻐﻴـــﺮﺍﺕ ﺍﻟﺤﺎﺻﻠـــﺔ ﻓـــﻲ ﺧﺎﺻﻴﺔ‬

‫ﺍﻟﻄﺒﺎﻋﺔ ﺍﻹﻧﺘﺎﺟﻴﺔ ﻭﺗﺸـــﻄﻴﺐ ﺍﻷﺳـــﻄﺢ‪ .‬ﻓﻲ ﺣﻴﻦ‬

‫ﺍﻟﺨﺪﻣـــﺎﺕ ﻭﺍﻟﻄﺒﺎﻋﻴﻦ ﺗﻨﻔﻴﺬ ﺍﻟﻌﺪﻳـــﺪ ﻣﻦ ﺍﻟﻌﻤﻠﻴﺎﺕ‬

‫ﺍﻟﻤـــﻮﺍﺩ )ﻭﺭﻕ ﻭﺃﺣﺒﺎﺭ ﺍﻟﻄﺒﺎﻋـــﺔ( ﺃﻭ ﺍﻷﻧﻈﻤﺔ )ﺃﺟﻬﺰﺓ‬

‫ﻳﺤـــﺪﺩ ﻣﻌﻴﺎﺭ ﺍﻵﻳـــﺰﻭ )‪(ISO 12647-7:2007‬‬

‫ﺍﻟﻤﻮﺣـــﺪﺓ‪ ،‬ﻭﻣﻦ ﺍﻷﻣﺜﻠﺔ ﻋﻠﻰ ﺫﻟﻚ ﻫﻮ ﻋﻤﻠﻴﺔ ﺗﻘﻴﻴﻢ‬

‫ﺍﻟﻘﻴﺎﺱ‪ ،‬ﺷﺎﺷـــﺎﺕ ﺍﻟﻤﺮﺍﻗﺒﺔ‪ ،‬ﺿﻮﺀ ﺍﻟﻌﺮﺽ ﺍﻟﻘﻴﺎﺳﻲ‪،‬‬

‫ﻣﺘﻄﻠﺒﺎﺕ ﺍﻷﻧﻈﻤﺔ ﺍﻟﻤﺴـــﺘﺨﺪﻣﺔ ﻓﻲ ﺇﻧﺘﺎﺝ ﺑﺮﻭﻓﺎﺕ‬

‫ﻭﺇﺧﺘﻴﺎﺭ ﺍﻟﻤﻮﺍﺩ )ﺍﻟﻮﺭﻕ ﻭﺃﺣﺒﺎﺭ ﺍﻟﻄﺒﺎﻋﺔ(‪ ،‬ﻭﺍﻟﺘﻲ ﺗﻘﻮﻡ‬

‫ﺃﺟﻬﺰﺓ ﺍﻹﺧﺮﺍﺝ‪ ،‬ﺍﻟﺒﺮﺍﻣﺞ ﻭﻣﺎ ﺷﺎﺑﻪ ﺫﻟﻚ(‪ ،‬ﻓﻬﻲ ﺗﺆﺛﺮ‬

‫ﻃﺒﺎﻋﻴـــﺔ ﺭﻗﻤﻴﺔ‪ ،‬ﻭﺍﻟﺘﻲ ﺗﻬـــﺪﻑ ﺇﻟﻰ ﻣﺤﺎﻛﺎﺓ ﻇﺮﻭﻑ‬

‫ﺑﺘﺼﺤﻴـــﺢ ﺇﺩﺍﺭﺓ ﺍﻷﻟﻮﺍﻥ ﻭﺗﻮﻟﻴـــﺪ ﺑﻴﺎﻧﺎﺕ ﺍﻟﻤﻠﻒ ﻣﻦ‬

‫ﺑﻮﺿﻮﺡ ﻋﻠﻰ ﺧﻮﺍﺹ ﻣﺮﺍﻗﺒﺔ ﺍﻟﻌﻤﻠﻴﺔ“‪.‬‬

‫ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﺘـــﻲ ﺣﺪﺩﺗﻬـــﺎ ﻣﺠﻤﻮﻋـــﺔ ﻣـــﻦ ﺑﻴﺎﻧـــﺎﺕ‬

‫ﺧﻼﻝ ﺇﺳـــﺘﺨﺪﺍﻡ ﺗﻄﺒﻴﻘﺎﺕ ﺑﻌﻴﻨﻬـــﺎ )ﻣﺜﻞ ﺑﺮﻭﻓﺎﻳﻞ‬

‫ﻳﻌﺘﻤﺪ ﻗﻄﺎﻉ ﺍﻟﺘﻌﺒﺌـــﺔ ﻭﺍﻟﺘﻐﻠﻴﻒ ﺃﻳﻀﴼ ﻣﻌﺎﻳﻴﺮ ﺟﺪﻳﺪﺓ‬

‫ﺍﻟﺘﻮﺻﻴﻒ‪.‬‬

‫ﺁﻱ ﺳﻲ ﺳﻲ‪ ،‬ﺑﻲ ﺩﻱ ﺇﻑ‪ /‬ﺇﻛﺲ(‪ ،‬ﺇﻧﺘﺎﺝ ﺍﻟﺒﺮﻭﻓﺎﺕ‪،‬‬

‫ﻹﺩﺍﺭﺓ ﺍﻟﻠـــﻮﻥ ﺍﻟﺘﻲ ﺗﻜـــﻮﻥ ﻣﺼﻤﻤﺔ ﺧﺼﻴﺼﴼ ﻟﺘﻠﺒﻴﺔ‬

‫ﺗـــﻢ ﻭﺿـــﻊ ﻣﻌﻴـــﺎﺭ ﻃﺒﺎﻋﺔ ﺍﻷﻭﻓﺴـــﺖ )ﺑـــﻲ ﺇﺱ ﺃﻭ(‬

‫ﻗﻴﺎﺱ ﺍﻟﺴﻴﻄﺮﺓ ﻭﺍﻟﺘﻘﻴﻴﻢ ﺍﻟﺒﺼﺮﻱ ﺍﻟﺨﺎﺿﻊ ﻟﻈﺮﻭﻑ‬

‫ﻣﺘﻄﻠﺒـــﺎﺕ ﻣﺨﺘﻠﻔـــﺔ ﻟﻤﻨﺘﺠـــﻲ ﺍﻟﺘﻐﻠﻴـــﻒ ﺑﺎﻟﻤﻘﺎﺭﻧﺔ‬

‫ﻓﻲ ﺃﻟﻤﺎﻧﻴﺎ ﻟﻤﺴـــﺎﻋﺪﺓ ﺍﻟﻄﺒﺎﻋﻴﻦ ﻋﻠﻰ ﺗﻨﻔﻴﺬ ﻣﻌﺎﻳﻴﺮ‬

‫ﺍﻟﻌﺮﺽ ﺍﻟﻘﻴﺎﺳﻴﺔ ﺍﻟﺘﻲ ﺗﺸﻬﺪﻫﺎ ﻫﺬﻩ ﺍﻟﺒﺮﻭﻓﺎﺕ‪ ،‬ﺍﻟﻰ‬

‫ﻣـــﻊ ﺍﻟﻄﺒﺎﻋﻴـــﻦ‪ .‬ﻭﻗـــﺪ ﻗﺎﻣـــﺖ ﺍﻟﺮﺍﺑﻄـــﺔ ﺍﻷﻭﺭﻭﺑﻴـــﺔ‬

‫ﺍﻵﻳـــﺰﻭ‪ .‬ﻭﻗﺪ ﺷـــﺎﺭﻛﺖ ﻣﺠﻤﻮﻋـــﺔ ﻣﺒـــﺎﺩﺭﺓ ﺍﻷﻟﻮﺍﻥ‬

‫ﺟﺎﻧﺐ ﺇﻧﺘـــﺎﺡ ﺍﻟﻨﻤﺎﺫﺝ ﺍﻟﻄﺒﺎﻋﻴﺔ ﻭﺍﻟﻨﺴـــﺦ ﺍﻟﻤﻄﺒﻮﻋﺔ‬

‫ﻟﻠﺮﻭﺗﻮﻏﺮﺍﻓﻴـــﻮﺭ )ﺇﻳـــﺮﺍ(‪ ،‬ﻭﻫﻲ ﻣﻨﻈﻤـــﺔ ﺩﻭﻟﻴﺔ ﺗﻤﺜﻞ‬

‫ﺍﻷﻭﺭﻭﺑﻴﺔ )ﺇﻱ ﺳـــﻲ ﺁﻱ(‪ ،‬ﻭﻫـــﻲ ﻣﺠﻤﻮﻋﺔ ﻣﺆﻟﻔﺔ‬

‫ﻭﻓﻘﴼ ﻟﻠﻤﻮﺍﺻﻔﺎﺕ ﺍﻟﻤﻌﺘﺮﻑ ﺑﻬﺎ“‪.‬‬

‫ﻃ ّﺒﺎﻋﻲ ﺍﻟﺤﻔﺮ ﻭﺍﻟﻨﻘﺶ ﺍﺇﺍﺳﻄﻮﺍﻧﻲ‪ ،‬ﺑﻮﺿﻊ ﻣﺎ ﻭﺻﻔﻪ‬

‫ﺍﻟﻤﻌﺎﻳﻴـــﺮ ﺍﻟﻌﻤﻠﻴـــﺔ ﻭﻗﻴﻤﻬـــﺎ ﻭﺍﻟﺘﻲ ﻳﻨﺒﻐـــﻲ ﺗﻄﺒﻴﻘﻬﺎ‬

‫ﺍﻟﺘﻲ ﺗﺸﻤﻞ ﻣﺮﺍﺣﻞ ﺍﻹﻧﺘﺎﺝ ﺍﻟﺘﺎﻟﻴﺔ‪ :‬ﺍﻟﻔﺼﻞ ﺍﻟﻠﻮﻧﻲ‪،‬‬

‫ﺗﻌﻤﻞﺍﻟﻤﻨﻈﻤﺔﺍﻟﺪﻭﻟﻴﺔ‬ ‫ﻟﻠﺘﻮﺣﻴﺪﺍﻟﻘﻴﺎﺳﻲ‬ ‫)ﺁﻳﺰﻭ( ﺑﺸﻜﻞ ﻓﻌﺎﻝ‬ ‫ﻓﻲ ﻭﺿﻊ ﺍﻟﻌﺪﻳﺪ ﻣﻦ‬ ‫ﺍﻟﻤﻌﺎﻳﻴﺮﻟﻌﻤﻠﻴﺔﺍﻹﻧﺘﺎﺝ‬ ‫ﺍﻟﻄﺒﺎﻋﻲﺍﻟﻤﻠﻮﻥ‬ ‫‪ME Printer February 2010‬‬

‫ﺍﻵﻳﺰﻭ ﻟﻠﻤﻮﺍﺻﻔﺎﺕ ﺍﻟﻤﻌﺘﻤﺪﺓ ﺩﻭﻟﻴﴼ‪.‬‬

‫ﺍﻟﺸﺎﺷـــﺎﺕ ﺫﺍﺕ ﺍﻷﻟـــﻮﺍﻥ ﺍﻟﺤﺎﺳـــﻤﺔ ﻭﺑﺎﻟﺘﻮﺍﻓـــﻖ ﻣﻊ‬

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‫ﺍﻟﻤﻠﻒ‬

‫ﻣﺎﺇﺩﺍﺭﺓ‬ ‫ﺍﻷﻟﻮﺍﻥ ﺍﻟﻌﺎﻟﻤﻲ‬ ‫ﺑﻌﺪ ﺍﻟﺮﻛﻮﺩ‬

‫‪Events Product Launch‬‬

‫ﺇﺩﺍﺭﺓ ﺍﻷﻟﻮﺍﻥ‪:‬‬

‫‪ME Printer February 2010‬‬

‫ﻣﺮﺣﻠﺔ ﺍﻟﺒﻠﻮﻍ ﻓﻲ‬ ‫ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ‬

‫‪53‬‬

‫ﻳﺒﺬﻝ ﺍﻟﻤﺼﻨّﻌﻮﻥ ﻭﺍﻟﻤﻮﺭﺩﻭﻥ ﺟﻬﻮﺩﴽ ﺟﺎﺩﺓ ﻟﺘﺴﻬﻴﻞ ﺍﻟﺤﺼﻮﻝ ﻋﻠﻰ ﺍﻟﺘﻜﻨﻮﻟﻮﺟﻴﺎ‪،‬‬ ‫ﺑﺪﺀﴽ ﺑﺘﻮﺣﻴﺪ ﺗﻤﺜﻴﻞ ﺍﻷﻟﻮﺍﻥ ﻭﺇﻧﺘﻬﺎﺀﴽ ﺑﺘﻮﻓﻴﺮ ﻓﺮﺹ ﺍﻟﺘﻌﻠﻴﻢ ﻟﻠﻄ ّﺒﺎﻋﻴﻦ‬ ‫ﻣـــﻲ ﺑﺮﻧﺘﺮ ﺗﺤﻘـــﻖ ﻓﻲ ﻛﻴﻔﻴﺔ ﻗﻴـــﺎﻡ ﺍﻟﻄﺒﺎﻋﻴﻦ ﻓـــﻲ ﺍﻟﻤﻨﻄﻘـــﺔ ﺑﺈﻗﺘﻨﺎﺀ ﺃﺣﺪﺙ‬ ‫ﺍﻷﻧﻈﻤﺔ ﺍﻟﻤﺴﺘﺨﺪﻣﺔ ﻓﻲ ﺗﻮﻟﻴﻒ ﺍﻷﻟﻮﺍﻥ ﻣﻦ ﺧﻼﻝ ﺇﺗﺒﺎﻉ ﺇﺳﺘﺮﺍﺗﻴﺠﻴﺔ ﺍﻟﺘﻌﻠﻴﻢ‬ ‫ﻭﺍﻹﺳﺘﺜﻤﺎﺭ ﺍﻟﻄﻮﻳﻞ ﺍﻷﻣﺪ‬


‫ﺍﻟﻜﻮﻳـــﺖ ﻃﺎﺑﻌـــﺔ ‪ GS3200‬ﻣﺴـــﻄﺤﺔ ﻭﻣﻦ ﺍﻟﻠﻔﺔ‬ ‫ﺇﻟﻰ ﺍﻟﻠﻔﺔ ﻭﺗﻌﻤﻞ ﺑﺎﻷﺷـــﻌﺔ ﻓﻮﻕ ﺍﻟﺒﻨﻔﺴﺠﻴﺔ‪ ،‬ﻭﺫﻟﻚ‬ ‫ﺑﻌﺪ ﺍﻻﻃﻼﻉ ﻋﻠﻰ ﺍﻵﻟﺔ ً‬ ‫ﺗﻠﺒﻴﺔ ﻻﺣﺘﻴﺎﺟﺎﺕ ﺍﻟﺸـــﺮﻛﺔ‬ ‫ﺍﻟﻤﺘﺰﺍﻳﺪﺓ‪.‬‬ ‫ﻭﺃﻋﺮﺏ ﺑﻮﻝ ﻛﺮﻳﺒـــﺲ‪ ،‬ﺍﻟﻤﺪﻳﺮ ﺍﻟﻌﺎﻡ ﻭﻧﺎﺋﺐ ﺍﻟﺮﺋﻴﺲ‬ ‫ﻟﻤﺒﻴﻌـــﺎﺕ ﺃﻭﺭﻭﺑـــﺎ ﻭﺍﻟﺸـــﺮﻕ ﺍﻷﻭﺳـــﻂ ﻭﺇﻓﺮﻳﻘﻴﺎ ﻓﻲ‬

‫ﻭﺍﻟﻤﺒﻴﻌﺎﺕ ﻟـــﺪﻯ ﺍﻟﻌﺒﻴـــﻜﺎﻥ ﻟﻠﻤﻨﺴـــﻮﺟﺎﺕ ﺍﻟﺘﻘﻨﻴﺔ‬ ‫ﻋﻠﻰ ﻫﺬﺍ ﺍﻟﺘﺤﺎﻟﻒ ﻗﺎﺋ ً‬ ‫ﻼ‪” :‬ﺗﺤﺘﻞ ﺩﺍﻳﻨﺎﺟﺮﺍﻑ ﻣﻮﻗﻌﴼ‬

‫ﻋﻠﻰ ﺍﻻﺳﺘﺜﻤﺎﺭ ﺍﻷﺧﻴﺮ ﻟﺸـــﺮﻛﺘﻪ ﺑﺎﻟﻘﻮﻝ‪” :‬ﺍﻟﻄﺎﺑﻌﺔ‬

‫ﻃﻴﺒـــﴼ ﻓـــﻲ ﺍﻟﻤﻨﻄﻘـــﺔ‪ ،‬ﻭﻧﻌﺘﻘـــﺪ ﺃﻥ ﺷـــﺮﺍﻛﺘﻨﺎ ﻣﻌﻬﻢ‬

‫ﺳـــﺒﺎﻳﺪﺭ ‪ ٣٢٠‬ﻫﻲ ﻃﺎﺑﻌـــﺔ ﺟﺪﻳﺪﺓ ﻟﻠﻐﺎﻳـــﺔ ﻭﻣﺘﻌﺪﺩﺓ‬

‫ﺳﺘﻔﻴﺪ ﻛﻼ ﺍﻟﻄﺮﻓﻴﻦ ﻭﺑﺸﻜﻞ ﻣﺆﺛﺮ“‪.‬‬

‫ﺍﻻﺳﺘﺨﺪﺍﻣﺎﺕ ﻭﺗﻤﻨﺤﻨﺎ ﺧﻴﺎﺭ ﺗﺮﺗﻴﺐ ﺭﺃﺱ ﺍﻟﻄﺒﺎﻋﺔ‬

‫ﺇﺗﺶ ﺗﻮ ﺃﻭ ﻛﻮﻧﺴﺒﺘﺲ‬

‫ﻭﻗـــﺪ ﻋﻠﻖ ﻧﺎﺻﺮ ﺍﻟﺮﺍﺱ‪ ،‬ﻣﺎﻟـــﻚ ﻛﺎﺭﺍﻓﺎﻥ ﻟﻠﺼﻨﺎﻋﺎﺕ‬

‫ﻭﻛﺬﻟﻚ ﺍﻟﺠﻤﻊ ﺑﻴﻦ ﺍﻟﺴﺮﻋﺔ ﻭﺍﻟﺠﻮﺩﺓ‪ ،‬ﻭﺃﺭﻯ ﺃﻥ ﻫﺬﺍ‬ ‫ﺍﻻﺳﺘﺜﻤﺎﺭ ﺳﻴﻤﻨﺤﻨﺎ ﻣﻴﺰﺓ ﺗﻌﺰﻳﺰ ﺳﻮﻕ ﺍﻹﻋﻼﻥ ﻓﻲ‬

‫ﺇﻱ ﺇﻑ ﺁﻱ ﻋـــﻦ ﺗﻔﺎﺅﻟـــﻪ ﻟﻠﻌـــﺎﻡ ‪ ٢٠١٠‬ﻗﺎﺋ ً‬ ‫ﻼ‪” :‬ﻛﺎﻥ‬

‫ﻋﺮﺿﺖ ﺇﺗﺶ ﺗﻮ ﻛﻮﻧﺴـــﺒﺘﺲ ﺗﺸﻜﻴﻠﺔ ﻣﻦ ﻃﺎﺑﻌﺎﺕ‬

‫ﺍﻟﻤﻌـــﺮﺽ ﺟﻴﺪﴽ ﺑﺎﻟﻨﺴـــﺒﺔ ﻟﻨﺎ ﺟﻤﻴﻌـــﴼ‪ ،‬ﻭﻧﺘﻮﻗﻊ ﻣﺰﻳﺪﴽ‬

‫ﻣﻴﻮﺗـــﻮ‪ ،‬ﻣﺜـــﻞ‪ :‬ﻃﺎﺑﻌﺔ ﻓﺎﻟﻴﻮ ﺟـــﺖ ‪ ١٦٠٨‬ﺍﻟﻤﻬﺠﻨﺔ‪،‬‬

‫ﻣﻦ ﺍﻟﻨﺸـــﺎﻁ ﻫﺬﺍ ﺍﻟﻌﺎﻡ ﻣﺪﻓﻮﻋﴼ ﺑﺨﻄﻂ ﺍﻟﺘﻮﺳـــﻊ ﻓﻲ‬

‫ﺳﻠﺴـــﻠﺔ ﻃﺎﺑﻌﺎﺕ ﻓﺎﻟﻴﻮ ﺟﺖ ﺫﺍﺕ ﺍﻷﺳـــﺎﺱ ﺍﻟﻤﺎﺋﻲ‪،‬‬

‫ﺍﻟﺴﻮﻕ ﻟﻌﺪﺩ ﻣﻦ ﺍﻟﻤﻄﺎﺑﻊ ﻓﻲ ﺍﻟﻤﻨﻄﻘﺔ“‪.‬‬

‫ﺩﺭﺍﻓﺖ ﺳﺘﻴﺸـــﻦ ﻟﺘﻄﺒﻴﻘـــﺎﺕ ﺍﻷﻭﺗـــﻮﻛﺎﺩ ﻭﺍﻟﺘﺼﻮﻳﺮ‬

‫ﺃﻋﻠﻨﺖ ﺇﺑﺴـــﻮﻥ ﻋـــﻦ ﺑﺎﻛـــﻮﺭﺓ ﺃﻋﻤﺎﻟﻬﺎ ﻓـــﻲ ﻣﻨﻄﻘﺔ‬

‫ﺍﻟﻤﺘﻘﺪﻣـــﺔ ﻭﻃﺎﺑﻌـــﺔ ﻧﻔـــﺚ ﺍﻟﺤﺒـــﺮ ﺑﺎﻷﺷـــﻌﺔ ﻓـــﻮﻕ‬

‫ﺍﻟﺸـــﺮﻕ ﺍﻷﻭﺳـــﻂ ﻭﻫـــﻲ ﺍﻟﻄﺎﺑﻌـــﺔ ﺳـــﺘﺎﻳﻠﺲ ﺑـــﺮﻭ‬

‫ﺍﻟﺒﻨﻔﺴﺠﻴﺔ ﺯﻳﻔﻴﺮ‪.‬‬

‫‪ WT7900‬ﺫﺍﺕ ﺣﺠـــﻢ ‪ ٢٤‬ﺇﻧﺸـــﴼ‪ ،‬ﻭﻫـــﻲ ﻃﺎﺑﻌـــﺔ‬

‫ﺃﻃﻠﻘﺖ ﺷـــﺮﻛﺔ ﻓﻴﺮﺳـــﻴﺪﺍﻍ ﺃﺣﺪﺙ ﺗﺸﻜﻴﻠﺔ ﻟﻬﺎ ﻣﻦ‬

‫ﻭﻳﻘـــﻮﻝ ﺧﺎﻟﺪ ﺟﻤـــﺎﻝ‪ ،‬ﻣﺪﻳﺮ ﻗﺴـــﻢ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ‬

‫ﻧﻔﺚ ﺣﺒﺮ ﺫﺍﺕ ﻗﻄـــﻊ ﻛﺒﻴﺮ ﻭﻣﺠﻬﺰﺓ ﺑﺎﻟﺤﺒﺮ ﺍﻟﻤﺎﺋﻲ‬

‫ﺣﻠـــﻮﻝ ﺍﻟﻤـــﻮﺍﺩ ﻭﻫـــﻲ ﺑﺮﺍﻳﻤﻴﺪﻳـــﺎ ﻭﺍﻟﺘﻲ ﺗﺴـــﺘﻬﺪﻑ‬

‫ﻟـــﺪﻯ ﺇﺗﺶ ﺗﻮ ﺃﻭ ﻛﻮﻧﺴـــﺒﺘﺲ ﻓﻲ ﻫﺬﺍ ﺍﻟﺼﺪﺩ‪” :‬ﻟﻘﺪ‬

‫ﺍﻷﺑﻴـــﺾ ﻋﻠﻰ ﻣﺴـــﺘﻮﻯ ﺍﻟﻌﺎﻟﻢ ﻟﺒﺮﻭﻓـــﺎﺕ ﺍﻟﺘﻐﻠﻴﻒ‬

‫ﻓﻴﺮﺳﻴﺪﺍﻍ‬

‫ﺍﻟﻤﻤﻠﻜﺔ“‪.‬‬

‫ﺇﺑﺴﻮﻥ‬

‫ﻣـــﻦ ﻭﺭﺍﺋﻬـــﺎ ﺍﻟﺘﻄﺒﻴﻘﺎﺕ ﻭﺍﻃﺌـــﺔ ﺍﻟﻜﻠﻔـــﺔ ﻭﺍﻟﻘﺼﻴﺮﺓ‬

‫ﻓـــﺎﻕ ﺍﻟﻤﻌـــﺮﺽ ﺗﻮﻗﻌﺎﺗﻨـــﺎ ﻭﻗـــﺪ ﺗﻠﻘﻴﻨـــﺎ ﺍﻟﻌﺪﻳـــﺪ ﻣﻦ‬

‫ﻭﺇﻧﺘﺎﺝ ﺍﻟﻌﻴﻨﺎﺕ‪.‬‬

‫ﻭﺍﻟﻤﺘﻮﺳـــﻄﺔ ﺍﻷﺟـــﻞ‪ ،‬ﻭﺗﺸـــﻤﻞ ﻗﺎﺋﻤـــﺔ ﺍﻟﻤﻨﺘﺠﺎﺕ‬

‫ﺍﻟﻤﺆﺷﺮﺍﺕ ﺍﻟﺘﻲ ﺗﺒﺸـــﺮ ﺑﺎﻟﺨﻴﺮ‪ ،‬ﻭﺇﺿﺎﻓﺔ ﺇﻟﻰ ﻋﻼﻣﺔ‬

‫ﻭﻳﻘـــﻮﻝ ﺧﺎﻟﺪ ﺍﻟﺪﻟـــﻮ‪ ،‬ﺍﻟﻤﺪﻳﺮ ﺍﻟﻌﺎﻡ ﻟﺸـــﺮﻛﺔ ﺇﺑﺴـــﻮﻥ‬

‫ﺍﻟﺠﺪﻳﺪﺓ ﻓﻲ ﻫﺬﻩ ﺍﻟﺘﺸﻜﻴﻠﺔ‪ :‬ﺑﺮﺍﻳﻤﻔﻠﻜﺲ ‪550G‬‬

‫ﻣﻴﻮﺗﻮ ﻓﻘﺪ ﻋﻘﺪﻧﺎ ﺷـــﺮﺍﻛﺔ ﻣﻊ ﺷﺮﻛﺔ ﻳﻮﻧﻐﻮﺍ ﺩﺍﻳﺒﻮﺭﺩ‬

‫ﻓﻲ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳـــﻂ ﻓﻲ ﻫﺬﺍ ﺍﻟﺼﺪﺩ‪” :‬ﺗﻌﺪ ﺍﻟﻄﺎﺑﻌﺔ‬

‫ﺇﻛـــﺲ ﺇﻝ‪ ،‬ﺑﺮﺍﻳﻢ ﺑﺎﻧﺮ ‪ ٤٤٠‬ﺇﻡ ﺇﻛـــﺲ ﺇﻝ‪ ،‬ﺑﺮﺍﻳﻢ ﺑﻴﺒﺮ‬

‫ﺳﻴﺴﺘﻢ ﺍﻟﻜﻮﺭﻳﺔ“‪.‬‬

‫ﺳـــﺘﺎﻳﻠﺲ ﺑـــﺮﻭ ‪ WT7900‬ﻣـــﻦ ﺇﺑﺴـــﻮﻥ ﺃﺣـــﺪﺙ‬

‫‪ ،٢٥٠‬ﺑﺮﺍﻳﻢ ﺑﻠﻮﻙ ﺃﻭﺕ ‪ ٧٥٠‬ﻭﻣﻮﺍﺩ ﺻﻠﺒﺔ ﻣﻦ ﻗﺒﻴﻞ‬ ‫ﺑﺮﺍﻳﻢ ﺑﻲ ﻓﻲ ﺳﻲ ﻭﺑﺮﺍﻳﻢ ﻛﻮﺭﻳﺠﻴﺘﻴﺪ‪.‬‬ ‫ﻛﻤـــﺎ ﺃﻋﻠﻨﺖ ﺍﻟﺸـــﺮﻛﺔ ﻋـــﻦ ﺃﺣـــﺪﺙ ﺻﻔﻘﺎﺗﻬﺎ ﻭﺫﻟﻚ‬

‫ﺍﻟﻌﻮﻥ ﺩﻳﺠﻴﺘﺎﻝ ﺳﻮﻟﻮﺷﻨﺰ‬ ‫ﻓﻮﺟﻲ ﻓﻴﻠﻢ ﺳﻴﺮﻳﻜﻮﻝ‬

‫ﺍﻹﺿﺎﻓـــﺎﺕ ﺇﻟﻰ ﺗﺸـــﻜﻴﻠﺔ ﻣﻨﺘﺠﺎﺗﻨـــﺎ ﻭﻫﻲ ﻣﺼﻤﻤﺔ‬ ‫ﺧﺼﻴﺼـــﴼ ﻟﺴـــﻮﻕ ﺍﻟﺘﻐﻠﻴـــﻒ ﻭﻫـــﻮ ﺍﻟﻘﻄﺎﻉ ﺍﻷﺳـــﺮﻉ‬ ‫ﻧﻤﻮﴽ ﻋﻠﻰ ﻣﺴـــﺘﻮﻯ ﺍﻟﺸـــﺮﻕ ﺍﻷﻭﺳـــﻂ‪ ،‬ﻭﻗﺪ ﺃﺩﺧﻠﻨﺎ‬

‫ﻣﻊ ﺷـــﺮﻛﺔ ﺃﻓﻴـــﻜﺎﻝ ﻓﻴﻨﻴﻞ ﺍﻟﻜﻮﺭﻳـــﺔ ﺍﻟﺠﻨﻮﺑﻴﺔ‪ ،‬ﻣﻤﺎ‬

‫ﺃﺑﺮﻣـــﺖ ﺍﻟﻌـــﻮﻥ ﺩﻳﺠﻴﺘﺎﻝ ﺳﻮﻟﻮﺷـــﻨﺰ ﻓﻮﺟـــﻲ ﻓﻴﻠﻢ‬

‫ﺗﻘﻨﻴـــﺎﺕ ﻭﺧﺼﺎﺋـــﺺ ﺗﻠﺒـــﻲ ﺍﻟﻤﺘﻄﻠﺒـــﺎﺕ ﺍﻟﻤﺤﺪﺩﺓ‬

‫ﺟﻌﻞ ﻓﻴﺮﺳـــﻴﺪﺍﻍ ﺍﻟﻤﻮﺯﻉ ﺍﻟﺤﺼﺮﻱ ﻟﻬﺎ ﻓﻲ ﺍﻟﺸﺮﻕ‬

‫ﺳـــﻴﺮﻳﻜﻮﻝ ﺻﻔﻘﺔ ﻣﻊ ﻣﺆﺳﺴـــﺔ ﺻﻨﺎﻋﺎﺕ ﻛﺎﺭﺍﻓﺎﻥ‬

‫ﻟﻠﺴـــﻮﻕ ﺗﺪﻋﻤﻬﺎ ﺍﻟﺠﻮﺩﺓ ﻭﺍﻟﺴـــﺮﻋﺔ ﻭﺍﻟﺜﻘـــﺔ ﺍﻟﻌﺎﻟﻴﺔ‬

‫ﺍﻷﻭﺳﻂ ﻭﺍﻟﻘﺎﺭﺓ ﺍﻹﻓﺮﻳﻘﻴﺔ‪.‬‬

‫ﺍﻟﺴـــﻌﻮﺩﻳﺔ ﻟﺘﺼﻨﻴﻊ ﺍﻹﻋـــﻼﻥ ﻟﺘﺴـــﻠﻴﻢ ﻃﺎﺑﻌﺔ ﺇﻧﻜﺎ‬

‫ﺍﻟﺘـــﻲ ﺗﺘﻤﺘـــﻊ ﺑﻬﺎ ﺇﺑﺴـــﻮﻥ‪ .‬ﻭﻳﻌﻜﺲ ﺇﻃـــﻼﻕ ﺍﻵﻟﺔ‬

‫ﺳـــﺒﺎﻳﺪﺭ ‪ ٣٢٠‬ﺍﻟﻤﺴـــﻄﺤﺔ ﻭﺍﻟﺘـــﻲ ﺗﻌﻤـــﻞ ﺑﺘﻘﻨﻴـــﺔ‬

‫‪ WP7900‬ﺍﻟﺘﺰﺍﻣﻨـــﺎ ﺑﺘﻘﻮﻳـــﺔ ﻋﻼﻗـــﺎﺕ ﺍﻟﺸـــﺮﻛﺔ‬

‫ﺍﻷﺷـــﻌﺔ ﻓـــﻮﻕ ﺍﻟﺒﻨﻔﺴـــﺠﻴﺔ‪ ،‬ﻛﻤـــﺎ ﻭﻋﺮﺿـــﺖ ﻋﻠﻰ‬

‫ﻣـــﻊ ﻣﺨﺘﻠـــﻒ ﻗﻄﺎﻋﺎﺕ ﺍﻟﺼﻨﺎﻋـــﺔ ﻭﺫﻟﻚ ﻣﻦ ﺧﻼﻝ‬

‫ﺍﻟﻌﺒﻴﻜﺎﻥ ﻟﻠﻤﻨﺴﻮﺟﺎﺕ ﺍﻟﺘﻘﻨﻴﺔ‬

‫ﺍﻟﺘﻘﻨﻴـــﺔ ﻣـــﻦ ﺣﻀﻮﺭ ﺯﻭﺍﺭ ﻣﻦ ﻣﺨﺘﻠﻒ ﺍﻟﺠﻨﺴـــﻴﺎﺕ‬

‫‪ ٢٥٠٤‬ﻭﻫﻲ ﻃﺎﺑﻌﺔ ﻣﺴـــﻄﺤﺔ ﻋﺎﻟﻴـــﺔ ﺍﻟﺪﻗﺔ ﻣﺰﻭﺩﺓ‬

‫ﻭﻧﻌﺰﺯ ﺑﺬﻟﻚ ﻣﻜﺎﻧﺘﻨﺎ ﻓﻲ ﺳﻮﻕ ﺍﻟﻄﺒﺎﻋﺔ“‪.‬‬

‫ﻟﻠﻤﻌﺮﺽ ﻟﻺﻋﻼﻥ ﻋﻦ ﺷـــﺮﺍﻛﺘﻬﺎ ﻣـــﻊ ﺩﺍﻳﻨﺎﺟﺮﺍﻑ‬

‫ﺑﺨﻴﺎﺭ ﻣﻦ ﺍﻟﻠﻔﺔ ﺇﻟﻰ ﺍﻟﻠﻔﺔ ﻭﻳﻤﻜﻨﻬﺎ ﺍﻟﻄﺒﺎﻋﺔ ﻣﺒﺎﺷﺮﺓ‬

‫ﻭﺍﻟﺘﻲ ﺳﺘﺸـــﺮﻑ ﻋﻠﻰ ﺗﻮﺯﻳﻊ ﻣﻨﺘﺠﺎﺕ ﺍﻟﺸـــﺮﻛﺔ ﻓﻲ‬

‫ﻋﻠﻰ ﺗﺸـــﻜﻴﻠﺔ ﻣﻦ ﺍﻟﻤﻮﺍﺩ ﺍﻟﺼﻠﺒﺔ ﻭﺍﻟﻤﺮﻧﺔ‪ .‬ﻭﺗﺘﻤﺘﻊ‬

‫ﻟﺒﻨﺎﻥ‪.‬‬

‫ﻫﺬﻩ ﺍﻟﻄﺎﺑﻌﺔ ﺑﺴـــﺮﻋﺔ ﺇﻧﺘﺎﺟﻴﺔ ﺗﺒﻠـــﻎ ‪ ١٦‬ﻣﺘﺮﴽ ﻣﺮﺑﻌﴼ‬

‫ﻭﻗﺪ ﺍﻟﻤﻬﻨـــﺪﺱ ﻛﻨﻌﺎﻥ ﺍﻟﺠﺰﻳﺮﻱ‪ ،‬ﻣﺪﻳﺮ ﺍﻟﺘﺴـــﻮﻳﻖ‬

‫ﻓﻲ ﺍﻟﺴﺎﻋﺔ‪.‬‬

‫‪ME Printer February 2010‬‬

‫ﺍﺳﺘﻔﺎﺩﺕ ﺍﻟﺸﺮﻛﺔ ﺍﻟﺴﻌﻮﺩﻳﺔ ﺍﻟﻌﺒﻴﻜﺎﻥ ﻟﻠﻤﻨﺴﻮﺟﺎﺕ‬

‫ﺍﻟﻤﻨﺼـــﺔ ﺍﻟﻄﺎﺑﻌـــﺔ ﻓﻮﺟﻲ ﻓﻴﻠﻢ ﺃﻛﻴﻮﻳﺘـــﻲ ﺇﺗﺶ ﺩﻱ‬

‫ﺇﻃـــﻼﻕ ﻣﻨﺘﺠـــﺎﺕ ﻭﺣﻠﻮﻝ ﺟﺪﻳـــﺪﺓ ﻭﺻﺪﻳﻘﺔ ﻟﻠﺒﻴﺌﺔ‬

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‫ﺍﻟﻤﻌﺮﺽ‬

‫ﺍﻟﻼﻓﺘﺎﺕ ﻭﺍﻟﺮﺳﻮﻡ ‪٢٠١٠‬‬ ‫ﺟﻴﺘﻲ ‪ X2-UV 3150‬ﻓﻼﺕ ﺑﻴﺪ ﻓﺘﺤﻘﻖ ﺳﺮﻋﺔ‬

‫ﻭﻗﺪ ﻋﺒﺮ ﻓﻴﺸـــﺎﻝ ﻏﻮﻫﻞ‪ ،‬ﻣﺪﻳﺮ ﺍﻹﻧﺘﺎﺝ ﻭﺍﻟﺘﺴـــﻮﻳﻖ‬

‫ﺍﻟﻌﺮﺑﻴـــﺔ ﺍﻟﺴـــﻌﻮﺩﻳﺔ‪ ،‬ﻭﻫﺬﺍ ﺃﻣﺮ ﻣﺸـــﺠﻊ ﻷﻧﻨﺎ ﻧﺘﻄﻠﻊ‬

‫ﺗﺼـــﻞ ﻟﻐﺎﻳﺔ ‪ ١٣٠‬ﻣﺘﺮﴽ ﻣﺮﺑﻌﺎ ﻓﻲ ﺍﻟﺴـــﺎﻋﺔ ﻓﻲ ﺇﻧﺘﺎﺝ‬

‫ﻓﻲ ﻛﺎﻧﻮﻥ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ ﻋﻦ ﺭﺿﺎﻩ ﻋﻦ ﺍﻟﻤﻌﺮﺽ‬

‫ﺇﻟﻰ ﺍﻟﺘﻮﺳـــﻊ ﻓﻲ ﻣﺨﺘﻠﻒ ﻗﻄﺎﻋﺎﺕ ﺍﻟﺴﻮﻕ ﻭﺇﻃﻼﻕ‬

‫ﺍﻷﻟﻮﺍﺡ‪.‬‬

‫ﻛﻮﻧـــﻪ ﺃﺻﺒـــﺢ ﻣﺆﺷـــﺮﴽ ﻟﻤﺴـــﺘﻘﺒﻞ ﺍﻷﻋﻤـــﺎﻝ ﺍﻟﻮﺍﻋﺪ‬

‫ﺗﺸﻜﻴﻠﺔ ﺟﺪﻳﺪﺓ ﻣﻦ ﺍﻟﻤﻨﺘﺠﺎﺕ ﻟﻬﺬﻩ ﺍﻟﻤﻨﻄﻘﺔ“‪.‬‬

‫ﻭﻧ ّﻮﻩ ﻫﺎﺭﻱ ﻏﺎﻧﺪﻱ‪ ،‬ﺭﺋﻴﺲ ﺷـــﺮﻛﺔ ﺟﺮﺍﻧﺪﻳﻨﻮﻓﻴﺸـــﻨﺰ‬

‫ﺧﻼﻝ ﺍﻟﻌﺎﻡ ‪.٢٠١٠‬‬ ‫ﻭﻳﻘـــﻮﻝ ﻏﻮﻫـــﻞ‪” :‬ﻛﻤـــﺎ ﺣﺪﺙ ﻓـــﻲ ﻣﻌـــﺮﺽ ﺍﻟﻌﺎﻡ‬ ‫ﺍﻟﻔﺎﺋـــﺖ‪ ،‬ﺍﺳـــﺘﻘﺒﻠﻨﺎ ﺯﻭﺍﺭﴽ ﻣﻤﻴﺰﻳـــﻦ ﺟـــﺎﺅﻭﺍ ﺑﺄﺟﻨﺪﺍﺕ‬

‫ﺇﻱ ﺇﻑ ﺁﻱ‬

‫ﻃﺮﺣـــﺖ ﺇﻱ ﺇﻑ ﺁﻱ ﺍﻟﻄﺎﺑﻌـــﺔ ‪ QS٣٢٥٠r‬ﻣـــﻦ‬

‫ﻣﺤـــﺪﺩﺓ ﻭﻋﺒـــﺮﻭﺍ ﻋـــﻦ ﺍﻫﺘﻤﺎﻣﻬﻢ ﺑﺎﻻﻃـــﻼﻉ ﻋﻠﻰ‬

‫ﺍﻟﻠﻔـــﺔ ﺇﻟﻰ ﺍﻟﻠﻔﺔ ﻭﻫـــﻲ ﺗﻌﻤﻞ ﺑﺘﻘﻨﻴﺔ ﺍﻷﺷـــﻌﺔ ﻓﻮﻕ‬

‫ﻭﻟـــﺪﻯ ﻓﺮﻕ ﺍﻟﻤﺒﻴﻌﺎﺕ ﻟﺪﻳﻨﺎ ﺷـــﻌﻮﺭ ﻗﻮﻱ ﺑﺄﻥ ﺃﻋﻤﺎﻟﻨﺎ‬

‫ﺍﻟﻤﺰﻳـــﺪ ﻣﻦ ﺗﻘﻨﻴﺎﺗﻨﺎ‪ .‬ﻟﻘﺪ ﺍﺟﺘﺬﺑـــﺖ ﺍﻟﺼﻴﻐﺔ ﺍﻟﺪﻭﻟﻴﺔ‬

‫ﺍﻟﺒﻨﻔﺴـــﺠﻴﺔ ﻭﺍﻟﺘـــﻲ ﺗﺄﺗـــﻲ ﺑﻤﺰﺍﻳـــﺎ ﺟﺪﻳـــﺪﺓ‪ ،‬ﺑﻤﺎ ﻓﻲ‬

‫ﺳﺘﻨﺘﻌﺶ ﻓﻲ ﺍﻟﻌﺎﻡ ﺍﻟﺤﺎﻟﻲ ‪ ٢٠١٠‬ﻭﻗﺪ ﺃﺛﺒﺖ ﺍﻟﻤﻌﺮﺽ‬

‫ﻣﻦ ﺍﻟﻤﻌﺮﺽ ﺯﻭﺍﺭﴽ ﻛﺜﻴﺮﻳﻦ ﻣﻦ ﻛﺎﻓﺔ ﺩﻭﻝ ﺍﻟﺸـــﺮﻕ‬

‫ﺫﻟـــﻚ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻷﻭﺗﻮﻣﺎﺗﻴﻜﻴﺔ ﺑﺎﻟﻠﻴﺰﺭ ﻋﻠﻰ ﺍﻟﻮﺟﻬﻴﻦ‬

‫ﺑﺘﺤﻘﻴﻖ ﺍﻟﻤﻌﺮﺽ ﻧﺠﺎﺣﴼ ﺭﻏﻢ ﺍﻟﻈﺮﻭﻑ ﺍﻻﻗﺘﺼﺎﺩﻳﺔ‬ ‫ﺍﻟﺮﺍﻫﻨﺔ ﻗﺎﺋ ً‬ ‫ﻼ‪” :‬ﻣﻘﺎﺭﻧﺔ ﺑﺎﻷﻋﻮﺍﻡ ﺍﻟﺴﺎﺑﻘﺔ ﻣﻦ ﺍﻟﻤﻌﺮﺽ‬

‫ﺷـــﻬﺪﻧﺎ ﻫﺬﺍ ﺍﻟﻌﺎﻡ ﺇﻗﺒـــﺎ ً‬ ‫ﻻ ﺃﻓﻀﻞ ﻣﻦ ﺍﻟﻘﺎﺭﺓ ﺍﻟﺴـــﻤﺮﺍﺀ‪،‬‬

‫ﺑﺄﻧﻪ ﺃﻭﻝ ﺧﻄﻮﺓ ﻧﺎﺟﺤﺔ ﻧﺤﻮ ﺗﺤﻘﻴﻖ ﺃﻫﺪﺍﻓﻨﺎ“‪.‬‬

‫ﺍﻷﻭﺳﻂ“‪.‬‬

‫ﻭﺍﻟﺘﺤﻜـــﻢ ﺑﺪﺭﺟـــﺔ ﺣﺮﺍﺭﺓ ﺍﺳـــﻄﻮﺍﻧﺔ ﺍﻟﻄﺎﺑﻌـــﺔ‪ .‬ﻛﻤﺎ‬

‫ﻭﺍﺧﺘﺘـــﻢ ﻏﺎﻧـــﺪﻱ ﺣﺪﻳﺜـــﻪ ﺑﺎﻟﻘـــﻮﻝ‪” :‬ﻟﻘـــﺪ ﺯﺍﺩﺕ‬

‫ﻭﺗﻌﻘﻴﺒﴼ ﻋﻠﻰ ﻋﻼﻗﺔ ﻛﺎﻧﻮﻥ ﺑﺸﺮﻛﺎﺋﻬﺎ‪ ،‬ﻳﻘﻮﻝ ﻏﻮﻫﻞ‬

‫ﻗﺎﻣـــﺖ ﺍﻟﺸـــﺮﻛﺔ ﺑﻌـــﺮﺽ ﺍﻵﻻﺕ‪ :‬ﺍﻟﻄﺎﺑﻌـــﺔ ﻓﻮﺗﻴﻚ‬

‫ﺇﻋـــﺎﺩﺓ ﺗﻨﻈﻴـــﻢ ﺟﺮﺍﻧﺪﻳﻨﻮﻓﻴﺸـــﻨﺰ ﺛﻘـــﺔ ﻋﻤﻼﺋﻨﺎ ﻓﻲ‬

‫ﻣﻮﺿﺤﴼ‪” :‬ﺇﻥ ﺍﻷﻫﻢ ﻣﻦ ﻭﺟﻬﺔ ﻧﻈﺮﻱ ﺑﺎﻟﻨﺴـــﺒﺔ ﻟﻨﺎ‬

‫‪ GS5000r‬ﻭﺗﻌﻤـــﻞ ﺑﺎﻷﺷـــﻌﺔ ﻓﻮﻕ ﺍﻟﺒﻨﻔﺴـــﺠﻴﺔ‪،‬‬

‫ﻣﻮﺍﺻﻠـــﺔ ﺍﻻﺳـــﺘﺜﻤﺎﺭ ﻓﻲ ﻋﻼﻣﺘﻨﺎ‪ ،‬ﻭﺳـــﻮﻑ ﻧﻮﺍﺻﻞ‬

‫ﻫـــﻮ ﺗﻮﻓﻴﺮ ﺍﻟﺪﻋﻢ ﺍﻟﻜﺎﻣﻞ ﻟﺸـــﺮﻛﺎﺋﻨﺎ ﻭﺗﻌﺰﻳﺰ ﺩﻭﺭﻫﻢ‬

‫ﺍﻟﻄﺎﺑﻌـــﺔ ‪ QS3220‬ﻭﺗﻌﻤـــﻞ ﻛﺬﻟﻚ ﺑﺎﻟﺸـــﻌﺔ ﻓﻮﻕ‬

‫ﺍﻟﺘﺮﻛﻴـــﺰ ﻋﻠﻰ ﻫﺬﻩ ﺍﻟﻤﻨﻄﻘﺔ ﻭﻏﻴﺮﻫﺎ ﻣﻦ ﺍﻷﺳـــﻮﺍﻕ‬

‫ﻛﻮﻧﻬﻢ ﻧﻘﻄﺔ ﺍﻻﺗﺼﺎﻝ ﻣﻊ ﺍﻟﻌﻤﻼﺀ“‪.‬‬

‫ﺍﻟﺒﻨﻔﺴـــﺠﻴﺔ‪ ،‬ﺍﻟﻄﺎﺑﻌـــﺔ ﻓﻮﺗﻴـــﻚ ‪ ٣٣٦٠‬ﺫﺍﺕ ﺍﻟﻘﻄﻊ‬

‫ﺍﻟﺼﺎﻋﺪﺓ“‪.‬‬

‫‪ME Printer February 2010‬‬

‫ﻛﺎﻧﻮﻥ‬

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‫ﺟﻔﻦ ﺟﺮﺍﻓﻴﻜﺲ‬

‫ﺍﻟﻌﺮﻳـــﺾ ﺟﺪﴽ‪ ،‬ﺍﻟﻄﺎﺑﻌﺔ ﻓﻮﺗﻴﻚ ‪ ٥٣٣٠‬ﺍﻟﺮﻗﻤﻴﺔ ﺫﺍﺕ‬ ‫ﺍﻟﻘﻄـــﻊ ﺍﻟﻌﺮﻳﺾ ﺟﺪﴽ ﻭﺣﻠـــﻮﻝ ﺇﺩﺍﺭﺓ ﺍﻷﻟﻮﺍﻥ ﺇﻱ ﺇﻑ‬

‫ﻋﺮﺿـــﺖ ﺟﻔـــﻦ ﺟﺮﺍﻓﻴﻜـــﺲ ﺁﻻﺕ ﻭﻣﻌـــﺪﺍﺕ ﻣﻦ‬

‫ﺁﻱ ﻓﻴﻴﺮﻱ ﺇﻛﺲ ﺇﻑ‪.‬‬

‫ﺟـــﺎﺀﺕ ﻣﺸـــﺎﺭﻛﺔ ﻛﺎﻧـــﻮﻥ ﻣـــﻦ ﺧـــﻼﻝ ﺍﻟﺸـــﺮﻛﺎﺀ‬

‫ﻣﻨﺘﺠﺎﺕ ﺷـــﺮﻛﺘﻲ ﺩﻭﺭﺳﺴـــﺖ ﻭﺳـــﻴﻜﻮ‪ ،‬ﻣﻦ ﻗﺒﻴﻞ‬

‫ﻭﻳﻘﻮﻝ ﺟﻴﻤﺲ ﻣﻴﻠﻮﺭ‪ ،‬ﺍﻟﻤﺪﻳﺮ ﺍﻹﻗﻠﻴﻤﻲ ﻟﺸﺮﻛﺔ ﺇﻱ‬

‫ﺍﻹﻗﻠﻴﻤﻴﻦ ﻟﻠﺸﺮﻛﺔ ﻭﻫﻢ ﺟﺮﺍﻓﻴﻚ ﺇﻧﺘﺮﻧﺎﺷﻴﻮﻧﺎﻝ ﺁﻧﺪ‬

‫ﺩﻭﺭﺳـــﺖ ﺭﻭ ‪ ٨٠٠‬ﺇﺗـــﺶ ﺇﺱ ﻭﺳـــﻴﻜﻮ ﻛﻮﻟـــﺮ ﺑﻴﻨﺘﺮ‬

‫ﺇﻑ ﺁﻱ ﻟﻤﻨﻄﻘﺔ ﺍﻟﺸـــﺮﻕ ﺍﻷﻭﺳﻂ ﻭﺇﻓﺮﻳﻘﻴﺎ‪” :‬ﻧﺆﻣﻦ‬

‫ﻣﻠﺘﻲ ﺳﻴﺴـــﺘﻤﺰ ﺗﻜﻨﻮﻟﻮﺟﻲ‪ ،‬ﻭﺍﻟﺘﻲ ﻋﺮﺿﺖ ﺃﺣﺪﺙ‬

‫‪ ،74s‬ﻭﺍﻵﻟﺔ ﺩﻭﺭﺳﺖ ﺭﻭ ‪ ٨٠٠‬ﺇﺗﺶ ﺇﺱ ﻫﻲ ﻃﺎﺑﻌﺔ‬

‫ﺑﺄﻥ ﺍﻟﻤﺴـــﺘﻘﺒﻞ ﺳﻴﻜﻮﻥ ﻟﺼﺎﻟﺢ ﺗﻘﻨﻴﺔ ﺍﻷﺷﻌﺔ ﻓﻮﻕ‬

‫ﻣﻨﺘﺠـــﺎﺕ ﻛﺎﻧـــﻮﻥ ﻣﻦ ﺗﺸـــﻜﻴﻠﺔ ﺇﻳﻤﻴـــﺞ ﺑﺮﻭﺟﺮﺍﻑ‬

‫ﻣﺴﻄﺤﺔ ﺗﻌﻤﻞ ﺑﺎﻷﺷﻌﺔ ﻓﻮﻕ ﺍﻟﺒﻨﻔﺴﺠﻴﺔ ﺗﺴﺘﺨﺪﻡ‬

‫ﺍﻟﺒﻨﻔﺴـــﺠﻴﺔ‪ ،‬ﻭﺑﻴﻨﻤـــﺎ ﺗﻀﻤﺤﻞ ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﺤﺠﺮﻳﺔ‬

‫ﻣﻦ ﻃﺎﺑﻌﺎﺕ ﺍﻟﻘﻄـــﻊ ﺍﻟﻌﺮﻳﺾ ﻭﺍﻟﺘﻲ ﺗﻼﺋﻢ ﺍﻟﻄﺒﺎﻋﺔ‬

‫ﺗﻘﻨﻴـــﺔ ﻛـــﻮﺍﺩﺭﻭ ﺃﺭﺍﻱ ﻣﻊ ﺁﻟﻴـــﺔ ﻟﻠﺘﻐﺬﻳﺔ ﺍﻟﻤﺴـــﺘﻤﺮﺓ‬

‫ﻭﻛﺬﻟـــﻚ ﻃﺒﺎﻋﺔ ﺍﻟﺴـــﻜﺮﻳﻦ ﻓﺈﻥ ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﺮﻗﻤﻴﺔ‬

‫ﺍﻟﻌﺎﺩﻳـــﺔ ﻭﻃﺒﺎﻋﺔ ﺍﻟﺸـــﺮﻛﺎﺕ ﻭﺗﻄﺒﻴﻘـــﺎﺕ ﺍﻷﻭﺗﻮﻛﺎﺩ‬

‫ﻟﻸﻟـــﻮﺍﺡ ﻭﺗﺘﻤﺘـــﻊ ﺑﻄﺎﻗﺔ ﺇﻧﺘﺎﺟﻴﺔ ﺗﺼـــﻞ ﻟﻐﺎﻳﺔ ‪٢١٦‬‬

‫ﻓـــﻲ ﻧﻤﻮ ﻣﻀﻄـــﺮﺩ‪ .‬ﻭﻻ ﺗﻌﺎﻧﻲ ﺗﻘﻨﻴﺔ ﺍﻷﺷـــﻌﺔ ﻓﻮﻕ‬

‫ﻋﻠـــﻰ ﺣـــﺪ ﺳـــﻮﺍﺀ‪ .‬ﻭﺗﺘﻀﻤﻦ ﺍﻟﻄـــﺮﺯ ﺍﻟﺠﺪﻳـــﺪﺓ ﻓﻲ‬

‫ﻟﻮﺣـــﴼ ﻓـــﻲ ﺍﻟﺴـــﺎﻋﺔ )ﻗﻴـــﺎﺱ ‪ ١٢٥x٨٠‬ﺳـــﻢ(‪ .‬ﺃﻣﺎ‬

‫ﺍﻟﺒﻨﻔﺴـــﺠﻴﺔ ﻣﻦ ﻛﻢ ﺍﻟﻤﺸـــﺎﻛﻞ ﺍﻟﺒﻴﺌﻴﺔ ﺍﻟﺬﻱ ﺗﻌﺎﻧﻲ‬

‫ﻣﺠـــﺎﻝ ﺍﻷﺗﻮﻛﺎﺩ ﻭﺍﻟﺘﻲ ﺳـــﺘﻄﻠﻖ ﺧﻼﻝ ﺍﻟﻌﺎﻡ ‪٢٠١٠‬‬ ‫ﻛ ً‬ ‫ﻼ ﻣﻦ ﺍﻵﻻﺕ‪iPF750، iPF755، iPF650 :‬‬

‫ﺍﻵﻟﺔ ﺳـــﻴﻜﻮ ﻛﻮﻟـــﺮ ﺑﻴﻨﺘﺮ ‪ 74s‬ﻓﻬـــﻲ ﻃﺎﺑﻌﺔ ﺗﻌﻤﻞ‬

‫ﻣﻨـــﻪ ﻃﺒﺎﻋﺔ ﺍﻷﺣﺒـــﺎﺭ ﺍﻟﻤﺬﺍﺑﺔ‪ ،‬ﻭﺇﺿﺎﻓـــﺔ ﻟﺬﻟﻚ ﻓﺈﻧﻬﺎ‬

‫ﺑﻨﻔﺚ ﺍﻟﺤﺒﺮ ﻭﻫﻲ ﻣﺰﻭﺩﺓ ﺑﺜﻤﺎﻧﻴﺔ ﺭﺅﻭﺱ ﻧﻔﺚ ﺣﺒﺮ‬

‫ﺗﻤﻨـــﺢ ﻗﻴﻤﺔ ﻋﺎﻟﻴـــﺔ‪ .‬ﻭﺃﻧﺎ ﺃﺩﻋﻮ ﺗﻘﻨﻴﺔ ﺍﻷﺷـــﻌﺔ ﻓﻮﻕ‬

‫ﻭ‪ .iPF655‬ﻭﺍﻟﻄﺎﺑﻌﺘـــﺎﻥ ‪ iPF750‬ﻭ‪iPF755‬‬

‫ﺟﺪﻳـــﺪﺓ ﻋﺎﻟﻴﺔ ﺍﻟﺬﺑﺬﺑﺔ ﻭﻳﻤﻜـــﻦ ﺗﺮﺗﻴﺒﻬﺎ ﺑﻮﺿﻌﻴﺘﻴﻦ‬

‫ﺍﻟﺒﻨﻔﺴﺠﻴﺔ ﺑﺎﻟﻤﻮﺟﺔ ﺍﻟﺜﺎﻟﺜﺔ‪ ،‬ﻓﺎﻟﻤﻮﺟﺔ ﺍﻷﻭﻟﻰ ﺑﺪﺃﺕ‬

‫ﻫﻤـــﺎ ﺑﻘﻴﺎﺱ ‪ ٣٦‬ﺇﻧﺸـــﴼ‪ A4 /‬ﻭﻣﺼﻤﻤﺘـــﺎﻥ ﻟﻠﻌﻤﻞ‬

‫ﻭﻫﻤـــﺎ‪ :‬ﺛﻤﺎﻧﻴﺔ ﺃﻟـــﻮﺍﻥ ﻣﻊ ﺭﺃﺱ ﻭﺍﺣﺪ ﻟـــﻜﻞ ﻟﻮﻥ ﺃﻭ‬

‫ﻋﻨﺪﻣـــﺎ ﺍﻧﺘﻘﻠﺖ ﺍﻟﻄﺒﺎﻋـــﺔ ﻣﻦ ﺍﻷﻧﺎﻟـــﻮﺝ ﺇﻟﻰ ﺍﻹﻧﺘﺎﺝ‬

‫ﻓـــﻲ ﺑﻴﺌﺔ ﺍﻷﺗـــﻮﻛﺎﺩ ﻭﻧﻈـــﻢ ﺍﻟﻤﻌﻠﻮﻣـــﺎﺕ ﺍﻟﺠﻐﺮﺍﻓﻴﺔ‬

‫ﺃﺭﺑﻌﺔ ﺃﻟﻮﺍﻥ ﻣﻊ ﺭﺃﺳﻴﻦ ﻟﻜﻞ ﻟﻮﻥ‪.‬‬

‫ﺍﻟﺮﻗﻤـــﻲ‪ ،‬ﺃﻣﺎ ﺍﻟﻤﻮﺟﺔ ﺍﻟﺜﺎﻧﻴـــﺔ ﻓﻬﻲ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ‬

‫)‪ ،(CAD/GIS‬ﺃﻣـــﺎ ﺍﻵﻟﺘﺎﻥ ‪ iPF650‬ﻭ‪iPF655‬‬

‫ﻭﻗﺎﻝ ﺟﻴﺮﻫﺎﺭﺩ ﻏﺎﻣﺒﺮ‪ ،‬ﻣﺪﻳﺮ ﺍﻟﻤﺒﻴﻌﺎﺕ ﻓﻲ ﺩﻭﺭﺳﺖ‬ ‫ً‬ ‫ﻗﺎﺋـــﻼ‪” :‬ﻟﻘﺪ ﺣﻘﻖ ﺍﻟﻤﻌﺮﺽ ﻧﺠﺎﺣـــﴼ ﺑﺎﻫﺮﴽ ﺇﺫ ﺗﻠﻘﻴﻨﺎ‬

‫ﻟﻠﻜﻤﻴﺎﺕ ﺍﻟﻘﻠﻴﻠﺔ ﻓـــﻲ ﺣﻴﻦ ﺃﻥ ﺍﻟﺜﺎﻟﺜﺔ ﻫﻲ ﺍﻟﻄﺒﺎﻋﺔ‬

‫ﻓﻬﻤﺎ ﺑﻘﻴﺎﺱ ‪ ٢٤‬ﺇﻧﺸﴼ ‪ A1 /‬ﻭﺗﺴﺘﺨﺪﻣﺎﻥ ﻓﻲ ﺫﺍﺕ‬ ‫ﺍﻟﻤﺠﺎﻝ ﺇﻻ ﺃﻧﻬﻤﺎ ﺗﻨﺘﺠﺎﻥ ﺑﺘﺼﻤﻴﻢ ﻣﻀﻐﻮﻁ ﺃﻛﺜﺮ‪.‬‬

‫ﺇﻗﺒـــﺎ ً‬ ‫ﻻ ﻣﻨﻘﻄـــﻊ ﺍﻟﻨﻈﻴـــﺮ ﻣـــﻦ ﺍﻹﻣـــﺎﺭﺍﺕ ﻭﺍﻟﻤﻤﻠﻜﺔ‬

‫ﺑﺎﻷﺷﻌﺔ ﻓﻮﻕ ﺍﻟﺒﻨﻔﺴﺠﻴﺔ“‪.‬‬ ‫ﻭﻗﺪ ﺍﺷـــﺘﺮﺕ ﺷـــﺮﻛﺔ ﺍﻟﺘﺼﺎﻣﻴﻢ ﻟﻺﻋـــﻼﻥ ﻭﻣﻘﺮﻫﺎ‬


‫ﻭﺍﻟﺠﺮﺍﻓﻴـــﻚ ﻭﺳـــﻴﻜﺮﻡ ﺍﻟﻔﺎﺋﺰﻭﻥ ﻣـــﻦ ﻧﻈﺮﺍﺋﻬﻢ ﻓﻲ‬

‫ﺩﻭﻥ ﺍﻟﺤﺎﺟﺔ ﺇﻟﻰ ﻣﻌﺎﻟﺠﺎﺕ‪.‬‬

‫ﺑﻴـــﻊ ﻃﺎﺑﻌﺎﺕ ﺇﺗﺶ ﺑﻲ ﻓﻲ ﺍﻟﻤﻨﻄﻘﺔ ﻓﻴﻘﻮﻝ‪” :‬ﻧﺘﻮﻗﻊ‬

‫ﺍﻟﻤﺠﺎﻝ‪.‬‬

‫ﺇﺿﺎﻓـــﺔ ﻟﺬﻟﻚ‪ ،‬ﺗـــﻢ ﻋﺮﺽ ﺍﻟﻄـــﺮﺯ ﺍﻟﺘﺎﻟﻴﺔ ﻓﻲ ﻣﻨﺼﺔ‬

‫ﺯﻳـــﺎﺩﺓ ﺍﻟﻄﻠﺐ ﻓﻲ ﺍﻟﺸـــﺮﻕ ﺍﻷﻭﺳـــﻂ ﻋﻠـــﻰ ﻟﻮﺣﺎﺕ‬

‫ﻭﺻـــﺮﺡ ﻋﺒﺪ ﺍﻟﺮﺣﻤﻦ ﺃﺣﻤﺪ ﻓﻠﻜﻨﺎﺯ‪ ،‬ﺭﺋﻴﺲ ﻣﺠﻠﺲ‬ ‫ﺇﺩﺍﺭﺓﺇﻧﺘﺮﻧﺎﺷﻴﻮﻧﺎﻝﺇﻛﺴﺒﻮﻛﻮﻧﺴﻠﺘﺲﻗﺎﺋ ً‬ ‫ﻼ‪”:‬ﺑﻮﺻﻔﻨﺎ‬

‫ﺍﻟﺸـــﺮﻛﺔ ﻭﻫـــﻲ‪ :‬ﺇﺗـــﺶ ﺑـــﻲ ﺳـــﺎﻳﺘﻜﺲ ﺇﻛـــﺲ ﺇﻝ‬

‫ﺍﻟﻘﻄـــﻊ ﺍﻟﻌﺮﻳـــﺾ ﺟـــﺪﴽ ﻭﻛﺬﻟـــﻚ ﻣﻌﺮﻭﺿـــﺎﺕ ﻧﻘﺎﻁ‬

‫‪ ،١٥٠٠‬ﺇﺗـــﺶ ﺑـــﻲ ﺩﻳﺰﺍﻳـــﻦ ﺟـــﺖ ‪ ،L65500‬ﺇﺗﺶ‬

‫ﺍﻟﺸﺮﺍﺀ ﺧﻼﻝ ﺍﻷﻋﻮﺍﻡ ﺍﻟﺨﻤﺴﺔ ﺍﻟﻘﺎﺩﻣﺔ‪ ،‬ﻭﻗﺪ ﺷﻬﺪﻧﺎ‬

‫ﺭﻭﺍﺩ ﺟﻮﺍﺋـــﺰ ﻣﻌـــﺮﺽ ﺗﺼﻮﻳﺮ ﺍﻟﻠﻮﺣـــﺎﺕ ﻭﺍﻟﺠﺮﺍﻓﻴﻚ‬

‫ﺑـــﻲ ﺳـــﺎﻳﺘﻜﺲ ‪ FB950‬ﻭﺇﺗﺶ ﺑـــﻲ ﺩﻳﺰﺍﻳﻦ ﺟﺖ‬

‫ﺗﻐﻴـــﺮﴽ ﻓﻲ ﺗﻮﺟﻬـــﺎﺕ ﺍﻟﻌﻤﻼﺀ ﺣﻴﺚ ﻳﻮﺟـــﺪ ﻧﻤﻮ ﻓﻲ‬

‫ﻋـــﺎﻡ ‪ ٢٠١١‬ﻓﺈﻧﻨـــﺎ ﻧﺘﻄﻠﻊ ﺇﻟﻰ ﺯﻳﺎﺩﺓ ﺍﻟﺘﺸـــﺠﻴﻊ ﻋﻠﻰ‬

‫‪ .Z6100‬ﻭﺗﺴـــﻤﺢ ﺍﻟﻄﺎﺑﻌـــﺔ ﺇﺗـــﺶ ﺑﻲ ﺳـــﺎﻳﺘﻜﺲ‬

‫ﺍﻟﻄﻠﺐ ﻋﻠﻰ ﺧﺪﻣﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ“‪.‬‬

‫ﺍﻻﺳﺘﺨﺪﺍﻡ ﺍﻹﺑﺪﺍﻋﻲ ﻟﻠﻮﺳـــﺎﺋﻂ ﺍﻟﺨﺎﺭﺟﻴﺔ ﻟﻠﺘﺮﻭﻳﺞ‬

‫ﺇﻛـــﺲ ﺇﻝ‪ ١٥٠٠‬ﺑﺎﻻﻧﺘﻘـــﺎﻝ ﻣﺎ ﺑﻴﻦ ﻃﺒﺎﻋـــﺔ ﺍﻷﺭﺑﻌﺔ‬

‫ﻟﻠﻌﻼﻣﺎﺕ‪ ،‬ﻭﺳﻮﺍﺀ ﺃﻛﺎﻥ ﻣﺼﻤﻢ ﺍﻟﻼﻓﺘﺎﺕ ﺃﻭ ﺻﺎﻧﻌﻬﺎ‬

‫ﻭﺍﻟﺴـــﺘﺔ ﻭﺍﻟﺜﻤﺎﻧﻴـــﺔ ﺃﻟﻮﺍﻥ ﺑﺴـــﺮﻉ ﺗﺼـــﻞ ﻟﻐﺎﻳﺔ ‪١٢٤‬‬

‫ﺃﻭ ﻭﻛﺎﻟﺔ ﺍﻹﻋﻼﻥ ﺃﻭ ﻣﺪﻳﺮ ﻋﻼﻣﺔ ﺍﻟﺸﺮﻛﺔ ﺃﻭ ﺍﻟﻤﻮﺯﻉ‬

‫ﻣﺘﺮﴽ ﻣﺮﺑﻌﴼ ﻓﻲ ﺍﻟﺴﺎﻋﺔ‪ ،‬ﺃﻣﺎ ﺍﻟﻄﺎﺑﻌﺔ ﺇﺗﺶ ﺑﻲ ﺩﻳﺰﺍﻳﻦ‬

‫ﻛﺎﻥ ﻣﻮﻗﻊ ﺟﺮﺍﻧﺪﻳﻨﻮﻓﻴﺸـــﻨﺰ ﺃﻛﻔﺎ ﺇﻟـــﻰ ﺟﺎﻧﺐ ﻣﻮﻗﻊ‬

‫ﺃﻭ ﺣﺘـــﻰ ﺍﻟﻤﻨﺼﺎﺕ ﺍﻟﻤﺼﻤﻤﺔ ﻓﻲ ﺍﻟﻤﻌﺮﺽ ﻧﻔﺴـــﻪ‬

‫ﺟﺖ ‪ L65500‬ﻓﺘﻤﻨﺢ ﺇﻣﻜﺎﻧﻴﺔ ﺗﻌﺪﺩ ﺍﺳـــﺘﺨﺪﺍﻣﺎﺕ‬

‫ﺇﺗﺶ ﺑﻲ ﻭﺫﻟﻚ ﻭﻓﻲ ﺍﻟﻘﺎﻋﺔ ﺍﻟﻮﺳﻄﻴﺔ ﻣﻦ ﺍﻟﻤﻌﺮﺽ‪،‬‬

‫ﻓـــﺈﻥ ﺍﻹﺑﺪﺍﻉ ﻭﺍﻟﺘﺠﺪﻳﺪ ﻓﻲ ﺍﻟﺤﻤﻠﺔ ﻫﻮ ﻣﺎ ﺳـــﻨﻜ ّﺮﻡ‬

‫ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﺪﺍﺧﻠﻴـــﺔ ﻭﺍﻟﺨﺎﺭﺟﻴـــﺔ ﻭﺑﺎﺳـــﺘﺨﺪﺍﻡ ﺃﺣﺒﺎﺭ‬

‫ﻭﻗـــﺪ ﻋﺮﺿـــﺖ ﺍﻟﺸـــﺮﻛﺔ ﺍﻵﻻﺕ‪ :‬ﺟﻴﺘـــﻲ ‪٣٣٢٤‬‬

‫ﺍﻟﻼﺗﻴﻜـــﺲ ﻣﻦ ﺇﺗﺶ ﺑﻲ‪ .‬ﺑﻴﻨﻤـــﺎ ﺍﻟﻄﺎﺑﻌﺔ ﺇﺗﺶ ﺑﻲ‬

‫ﺃﻛﻮﺍﺟـــﺖ ﺁﺭ ﺗـــﻲ ﺁﺭ )ﻣـــﻦ ﺍﻟﻠﻔﺔ ﺇﻟﻰ ﺍﻟﻠﻔـــﺔ(‪ ،‬ﺟﻴﺘﻲ‬

‫ﺍﻟﺘﺮﺷـــﻴﺢ‪ ،‬ﻭﺳـــﺘﺘﻮﻓﺮ ﻗﺮﻳﺒـــﴼ ﺍﻟﺘﻌﻠﻴﻤـــﺎﺕ ﺍﻟﺨﺎﺻـــﺔ‬

‫ﺳـــﺎﻳﺘﻜﺲ ‪ FB950‬ﻓﻬـــﻲ ﻃﺎﺑﻌﺔ ﻣﺴـــﻄﺤﺔ ﺫﺍﺕ‬

‫‪ ٣٣٢٤‬ﺳـــﻮﻟﻔﻨﺖ ﺁﺭ ﺗﻲ ﺁﺭ‪ ٣٣٤٨ ،‬ﺟﺖ ﺳﺒﻴﺪ ﺁﺭ‬

‫ﺑﻤﺘﻄﻠﺒﺎﺕ ﺍﻟﺘﺮﺷﻴﺢ“‪.‬‬

‫ﺳـــﺘﺔ ﺃﻟﻮﺍﻥ ﻭﺗﻌﻤﻞ ﺑﺎﻷﺷـــﻌﺔ ﻓﻮﻕ ﺍﻟﺒﻨﻔﺴـــﺠﻴﺔ ﻣﻊ‬

‫ﺗﻲ ﺁﺭ‪ ،‬ﺟﻴﺘﻲ ‪ X2-UV 3150‬ﻓﻼﺕ ﺑﻴﺪ‪ ،‬ﺃﻧﺎﺑﻮﺭﻧﺎ‬

‫ﺍﻟﻔﺎﺋﺰﻳﻦ ﻋﻠﻴـــﻪ‪ .‬ﺍﻟﺠﻤﻴﻊ ﻣﺆﻫﻠـــﻮﻥ ﻟﺘﻘﺪﻳﻢ ﻃﻠﺒﺎﺕ‬

‫ﺟﺮﺍﻧﺪﻳﻨﻮﻓﻴﺸﻨﺰ‬

‫ﻭﻗﺪ ﺷـــﺎﺭﻛﺖ ‪ ME Printer‬ﻓﻲ ﺍﻟﻤﻌﺮﺽ ﺑﻮﺻﻔﻬﺎ‬

‫ﺧﻴﺎﺭ ﻣﻦ ﺍﻟﻠﻔﺔ ﺇﻟﻰ ﺍﻟﻠﻔﺔ‪ ،‬ﻓﻲ ﺣﻴﻦ ﺃﻥ ﺍﻟﻄﺎﺑﻌﺔ ﺇﺗﺶ‬

‫ﻭﺟﻴﺘﻴﺖ )ﻃﺎﺑﻌﺔ ﺍﻟﺘﻴﺸﻴﺮﺗﺎﺕ(‪.‬‬

‫ﺷـــﺮﻳﻜﴼ ﺇﻋﻼﻣﻴـــﴼ ﻟﻠﻤﻌـــﺮﺽ‪ ،‬ﺇﺫ ﺗﻘﺼـــﺖ ﺍﻷﺧﺒـــﺎﺭ‬

‫ﺑـــﻲ ﺩﻳﺰﺍﻳﻦ ﺟـــﺖ ‪ ،Z6100‬ﻭﺍﻟﺘﻲ ﺗﺄﺗـــﻲ ﺑﻄﺮﺍﺯﻳﻦ‬

‫ﻭﺍﻟﻄﺎﺑﻌﺔ ﺟﻴﺘـــﻲ ‪ ٣٣٢٤‬ﺃﻛﻮﺍ ﺟﺖ ﺁﺭ ﺗﻲ ﺁﺭ ﻣﺰﻭﺩﺓ‬

‫ﻭﻗﺎﻣﺖ ﺑﻨﺸـــﺮﻫﺎ ﻣﻦ ﺧﻼﻝ ﻧﺸـــﺮﺓ ﻳﻮﻣﻴـــﺔ ﺑﻌﻨﻮﺍﻥ‬

‫ﻭﻫﻤﺎ‪ ٤٢ :‬ﻭ‪ ٦٠‬ﺇﻧﺸـــﴼ‪ ،‬ﻟﺪﻳﻬـــﺎ ﺗﻄﺒﻴﻘﺎﺕ ﻓﻲ ﺍﻟﺼﻮﺭ‬

‫ﺑﺄﺭﺑﻌﺔ ﻭﻋﺸﺮﻳﻦ ﺭﺃﺱ ﻃﺒﺎﻋﺔ ﻣﻦ ﻧﻮﻉ ﺳﺒﻜﺘﺮﺍ ﺫﺍﺕ‬

‫”ﻳﻮﻣﻴـــﺎﺕ ﺍﻟﻤﻌـــﺮﺽ“ ﺻﺪﺭﺕ ﺑﺎﻟﺸـــﺮﺍﻛﺔ ﻣﻊ ﺃﻭﻛﻲ‬

‫ﻭﺍﻟﻤﻠﺼﻘـــﺎﺕ ﺍﻟﺠﺪﺍﺭﻳﺔ ﻭﺍﻟﺨﺮﺍﺋـــﻂ ﻭﻃﺒﺎﻋﺔ ﺍﻟﻔﻨﻮﻥ‬

‫ﺍﻷﺳـــﺎﺱ ﺍﻟﻤﺎﺋﻲ ﻭﺍﻟﻤﺘﻮﻓﺮﺓ ﺑﺴﺘﺔ ﺃﻟﻮﺍﻥ ﻭﺑﺪﻗﺔ ﺗﺒﻠﻎ‬

‫ﻟﻠﺤﻠـــﻮﻝ ﺍﻟﻄﺒﺎﻋﻴﺔ‪ .‬ﻭﻧﻠﻘﻲ ﻧﻈـــﺮﺓ ﻋﻤﺎ ﺭﺻﺪﻧﺎﻩ ﻓﻲ‬

‫ﺍﻟﺠﻤﻴﻠﺔ‪.‬‬

‫‪ ٤٠٠‬ﻧﻘﻄﺔ ﻟـــﻜﻞ ﺇﻧﺶ‪ ،‬ﺃﻣﺎ ﺍﻟﻄﺎﺑﻌـــﺔ ﺟﻴﺘﻲ ‪٣٣٢٤‬‬

‫ﺟﻮﻟﺘﻨﺎ ﻓﻲ ﻗﺎﻋﺔ ﺍﻟﻌﺮﺽ‪.‬‬

‫ﻭﻳﻘـــﻮﻝ ﻛﻮﻧـــﺎﻝ ﺃﻓﺎﺭﻱ‪ ،‬ﻣﺪﻳـــﺮ ﺍﻷﻋﻤـــﺎﻝ ﺍﻹﻗﻠﻴﻤﻲ‬

‫ﺳـــﻮﻟﻔﻨﺖ ﺁﺭ ﺗﻲ ﺁﺭ ﻓﻤﺰﻭﺩﺓ ﺑﺄﺭﺑﻌﺔ ﻭﻋﺸﺮﻳﻦ ﺭﺃﺱ‬

‫”ﻳﺠﺘـــﺬﺏ ﻣﻌﺮﺽ ﺗﺼﻮﻳﺮ ﺍﻟﻠﻮﺣﺎﺕ ﻭﺍﻟﺠﺮﺍﻓﻴﻚ ﻓﻲ‬

‫ﻃﺮﺣـــﺖ ﺇﺗـــﺶ ﺑـــﻲ ﻃﺎﺑﻌﺘﻬـــﺎ ﻟﻠﻘﻄﻊ ﺍﻟﻜﺒﻴـــﺮ ﺇﺗﺶ‬

‫ﺩﺑـــﻲ ﻛﺒﺎﺭ ﺍﻟﻌﻤﻼﺀ ﻣﻦ ﺍﻟﺸـــﺮﻕ ﺍﻷﻭﺳـــﻂ ﻭﺇﻓﺮﻳﻘﻴﺎ‪،‬‬ ‫ﻭﻗﺪ ﺷﻬﺪ ﺍﻟﻤﻌﺮﺽ ﺍﻟﺤﺎﻟﻲ ﺇﻗﺒﺎ ً‬ ‫ﻻ ﻃﻴﺒﴼ ﻭﺗﻤﻜﻨﺎ ﻣﻦ‬

‫ﺗﺒﻠـــﻎ ‪ ١٣٠-١٠٠‬ﻣﺘـــﺮﴽ ﻓﻲ ﺍﻟﺴـــﺎﻋﺔ ﺣﺴـــﺐ ﻧﻮﻋﻴﺔ‬

‫ﺇﺗﺶ ﺑﻲ‬

‫ﺑﻲ ﺩﻳﺰﺍﻳـــﻦ ﺟﺖ ‪ L25500‬ﺑﻄﺮﺍﺯﻳـــﻦ ﻭﻫﻤﺎ‪٤٢ :‬‬

‫ﺍﻟﻤﺘﻄﻠﺒﺎﺕ‪ .‬ﺃﻣﺎ ﺍﻟﻄﺎﺑﻌﺔ ﺟﻴﺘﻲ ‪ ٣٣٤٨‬ﻭﺍﻟﺘﻲ ﺗﻌﻤﻞ‬

‫ﺇﻧﺸﴼ ﻭ‪ ٦٠‬ﺇﻧﺸـــﴼ‪ ،‬ﻭﺗﺘﻮﺍﻓﻖ ﺍﻟﻄﺎﺑﻌﺔ ﻣﻊ ﺍﻟﻄﺒﺎﻋﺔ ﻋﻠﻰ‬

‫ﺇﻧﺠﺎﺯ ﺑﻀﻌﺔ ﺻﻔﻘﺎﺕ“‪.‬‬

‫ﺑﺎﻷﺷـــﻌﺔ ﻓـــﻮﻕ ﺍﻟﺒﻨﻔﺴـــﺠﻴﺔ ﻓﺘﺘﻮﺍﻓـــﻖ ﻣﻊ ﺳـــﺮﻋﺔ‬

‫ﺗﺸـــﻜﻴﻠﺔ ﻭﺍﺳـــﻌﺔ ﻣـــﻦ ﺍﻟﻤـــﻮﺍﺩ ﺑﻤﺎ ﻓﻲ ﺫﻟـــﻚ ﺍﻟﻤﻮﺍﺩ‬

‫ﺃﻣﺎ ﺃﺷـــﻴﺶ ﺑﻨﺠﺎﺑﻲ‪ ،‬ﻣﺪﻳـــﺮ ﺍﻟﻌﻤﻠﻴﺎﺕ ﻓﻲ ﻣﺠﻤﻮﻋﺔ‬

‫ﺗﺼـــﻞ ﻟﻐﺎﻳﺔ ‪ ٢٣٢‬ﻣﺘﺮﴽ ﻣﺮﺑﻌﴼ ﻓﻲ ﺣﺎﻟﺔ ﺇﻧﺘﺎﺝ ﺍﻷﻟﻮﺍﺡ‬

‫ﺍﻟﻤﻐﻠﻔﺔ ﺃﻭ ﻧﺴـــﻴﺞ ﺍﻟﺒﻮﻟﻴﺴـــﺘﺮ ﻭﺍﻟﻮﺭﻕ ﻭﺍﻃﺊ ﺍﻟﻜﻠﻔﺔ‬

‫ﺷﺮﻛﺎﺕ ﺟﺎﻛﻴﺲ ﻭﺍﻟﺘﻲ ﺷـــﺎﺭﻛﺖ ﻭﺍﻟﻤﺨﻮﻟﺔ ﺑﺈﻋﺎﺩﺓ‬

‫ﻭﺑﻮﺍﻗـــﻊ ‪ ٣٠٠‬ﻧﻘﻄﺔ ﻟﻜﻞ ﺇﻧﺶ‪ ،‬ﻓﻴﻤـــﺎ ﺗﻤﺘﺎﺯ ﺍﻟﻄﺎﺑﻌﺔ‬

‫‪ME Printer February 2010‬‬

‫ﻟﻄﺒﺎﻋﺔ ﺍﻟﻘﻄﻊ ﺍﻟﻜﺒﻴﺮ ﻟﺪﻯ ﺇﺗﺶ ﺑﻲ ﻓﻲ ﻫﺬﺍ ﺍﻟﺼﺪﺩ‪:‬‬

‫ﻃﺒﺎﻋﺔ ﻣﻦ ﻧﻮﻉ ﺳـــﺒﻜﺘﺮﺍ ﻭﻫﻲ ﻃﺎﺑﻌﺔ ﻟﻠﻘﻄﻊ ﺍﻟﻜﺒﻴﺮ‬ ‫ﺑﻘﻴـــﺎﺱ ‪ ٣،٣‬ﻣﺘـــﺮ ﻋﺎﻟﻴﺔ ﺍﻟﺴـــﺮﻋﺔ ﻭﺗﺤﻘﻖ ﺳـــﺮﻋﺔ‬

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‫ﺍﻟﻤﻌﺮﺽ‬

‫ﺍﻟﻼﻓﺘﺎﺕ ﻭﺍﻟﺮﺳﻮﻡ ‪٢٠١٠‬‬

‫ﺍﺧﺘﺘﺎﻡ ﻣﻌﺮﺽ‬ ‫ﺍﻟﻼﻓﺘﺎﺕ ﻭﺍﻟﺮﺳﻮﻡ‬

‫ﺗﻘﺮﻳﺮ ﻣﺎ ﺑﻌﺪ ﺍﻟﻌﺮﺽ‬

‫‪ME Printer February 2010‬‬

‫ﺍﻟﻨﺴﺨﺔ ﺍﻟﺜﺎﻧﻴﺔ ﻋﺸﺮ ﻣﻦ ﺍﻟﻤﻌﺮﺽ ﻭﺍﻟﻤﻘﺎﻣﺔ ﻟﻠﻔﺘﺮﺓ ﻣﻦ ‪ ٢٧-٢٥‬ﻳﻨﺎﻳﺮ‪ ،‬ﺗﺠﺘﺬﺏ‬ ‫ﺯﻭﺍﺭﴽ ﻣﻦ ﺃﻋﻠﻰ ﺍﻟﻤﺴﺘﻮﻳﺎﺕ ﻭﻣﻦ ﻛﺎﻓﺔ ﺃﻧﺤﺎﺀ ﺍﻟﻤﻨﻄﻘﺔ‬

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‫ﺃﺷـــﺎﺩ ﺍﻟﻤﺸـــﺎﺭﻛﻮﻥ ﻓﻲ ﻣﻌﺮﺽ ﺍﻟﻼﻓﺘﺎﺕ ﻭﺍﻟﺮﺳﻮﻡ‬

‫ﺍﻟﺤﺪﻳﺜﺔ ﻭﻓﺮﺹ ﺇﻗﺎﻣﺔ ﺷﺒﻜﺎﺕ ﻭﺍﺗﺼﺎﻻﺕ ﺟﺪﻳﺪﺓ‪.‬‬

‫ﺍﻷﺧـــﺮﻯ ﻣـــﻦ ﻗﻄﺎﻋـــﺎﺕ ﺍﻟﻼﻓﺘـــﺎﺕ‪ .‬ﻭﺳـــﺘﺘﻀﻤﻦ‬

‫ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ ‪) ٢٠١٠‬ﺳﺎﻳﻦ ﺁﻧﺪ ﺟﺮﺍﻓﻴﻚ ﺇﻣﻴﺠﻨﺞ‬

‫ﻭﻗﺪ ﺃﻋﻠﻨﺖ ﺇﻧﺘﺮﻧﺎﺷـــﻴﻮﻧﺎﻝ ﺇﻛﺴـــﺒﻮ ﻛﻮﻧﺴﻠﺘﺲ ﻋﻦ‬

‫ﻓﺌـــﺎﺕ ﺍﻟﺠﺎﺋﺰﺓ ﺃﺣﺪﺙ ﺃﻧﻮﺍﻉ ﺍﻟﻼﻓﺘﺎﺕ‪ ،‬ﺍﻟﻄﺒﺎﻋﺔ ﻋﻠﻰ‬

‫ﻣﻴﺪﻝ ﺇﻳﺴﺖ ‪ (٢٠١٠‬ﺑﺎﻟﻨﺠﺎﺡ ﺍﻟﺬﻱ ﺣﻘﻘﻪ ﺍﻟﻤﻌﺮﺽ‬

‫ﺇﻃﻼﻕ ﺟﻮﺍﺋﺰ ﺍﻟﻌﺎﻡ ‪ ٢٠١١‬ﻟﻤﻌﺮﺽ ﺗﺼﻮﻳﺮ ﺍﻟﻠﻮﺣﺎﺕ‬

‫ﺍﻟﻤﺮﻛﺒـــﺎﺕ‪ ،‬ﺍﻟﻼﻓﺘـــﺎﺕ ﺍﻟﺨﺎﺭﺟﻴﺔ‪ ،‬ﺗﻘﻨﻴـــﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ‬

‫ﻭﺍﻟـــﺬﻱ ﺍﺧﺘﺘﻢ ﺑﺘﺎﺭﻳـــﺦ ‪ ٢٧‬ﻳﻨﺎﻳﺮ ﺍﻟﻤﺎﺿﻲ ﻓﻲ ﻣﺮﻛﺰ‬

‫ﻭﺍﻟﺠﺮﺍﻓﻴـــﻚ ﻭﺫﻟـــﻚ ﻓـــﻲ ﺣﻔـــﻞ ﺍﻓﺘﺘـــﺎﺡ ﺍﻟﻤﻌﺮﺽ‪،‬‬

‫ﻭﺍﻟﻘﻄـــﻊ ﻭﺍﻟﺤﻤﻠـــﺔ ﺍﻟﺨﺎﺭﺟﻴﺔ ﺍﻟﺨﻀـــﺮﺍﺀ ﻣﻊ ﺍﻟﺘﺄﻛﻴﺪ‬

‫ﻣﻌـــﺎﺭﺽ ﻣﻄﺎﺭ ﺩﺑﻲ‪ .‬ﻭﻳﺒﻘﻰ ﺍﻟﺤﺪﺙ ﻭﺍﻟﺬﻱ ﻧﻈﻤﺘﻪ‬

‫ﻭﺑﺘﺨﺼﻴﺼﻬـــﺎ ﻟﻠﺘﻜﺮﻳﻢ ﻋﻠﻰ ﺍﻟﺘﺠﺪﻳﺪ ﻭﺍﻹﺑﺪﺍﻉ ﻓﻲ‬

‫ﻋﻠﻰ ﺍﻻﺳـــﺘﺨﺪﺍﻡ ﺍﻹﺑﺪﺍﻋـــﻲ ﻭﺍﻟﺘﺠﺪﻳﺪﻱ ﻟﻜﻞ ﻣﻦ‬

‫ﺷﺮﻛﺔ ﺇﻧﺘﺮﻧﺎﺷﻴﻮﻧﺎﻝ ﺃﻛﺴﺒﻮ ﻛﻮﻧﺴﻠﺘﺲ )‪ (IEC‬ﻫﻮ‬

‫ﺻﻨﺎﻋﺔ ﺍﻟﻠﻮﺣﺎﺕ ﻭﺍﻟﺠﺮﺍﻓﻴﻚ ﻓﻲ ﻛﺎﻓﺔ ﺃﺭﺟﺎﺀ ﺍﻟﺸﺮﻕ‬

‫ﺍﻟﻤﻨﺘﺠﺎﺕ ﻭﺍﻟﺘﻘﻨﻴﺔ ﻭﺍﻟﺒﻴﺌﺔ‪.‬‬

‫ﺍﻟﻤﻔﻀﻞ ﻟﺪﻯ ﺍﻟﻤﻌﻨﻴﻴﻦ ﺑﺎﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ ﻭﺍﻟﻄﺒﺎﻋﺔ‬

‫ﺍﻷﻭﺳﻂ ﻓﺈﻥ ﺟﻮﺍﺋﺰ ﻧﺴﺨﺔ ﺍﻟﻌﺎﻡ ‪ ٢٠١١‬ﻣﻦ ﺍﻟﻤﻌﺮﺽ‬

‫ﻭﺳـــﻴﻔﺘﺢ ﺑـــﺎﺏ ﺍﻟﺘﺮﺷـــﻴﺢ ﻟﻠﺠﺎﺋﺰﺓ ﺑﺪﺀﴽ ﻣـــﻦ ﺃﺑﺮﻳﻞ‬

‫ﺍﻟﺨﺎﺭﺟﻴﺔ ﻭﺍﻟﻼﻓﺘﺎﺕ‪ ،‬ﻭﺫﻟﻚ ﻟﻠﺘﺸﻜﻴﻠﺔ ﺍﻟﻮﺍﺳﻌﺔ ﻣﻦ‬

‫ﺳـــﻮﻑ ﺗﺆﻛﺪ ﻋﻠﻰ ﺍﺳـــﺘﺨﺪﺍﻡ ﺍﻟﺘﻄﺒﻴﻘﺎﺕ ﺍﻟﺨﺎﺭﺟﻴﺔ‬

‫‪ ،٢٠١٠‬ﻭﺳـــﻴﺠﺮﻱ ﺣﻔـــﻞ ﺗﻘﺪﻳـــﻢ ﺍﻟﺠﻮﺍﺋـــﺰ ﺧـــﻼﻝ‬

‫ﻣﻌﺮﻭﺿﺎﺗﻪ ﺍﻟﺸـــﺎﻣﻠﺔ ﻟﻠﺘﻘﻨﻴـــﺎﺕ ﻟﻸﻋﻤﺎﻝ ﻭﺍﻟﺘﻘﻨﻴﺎﺕ‬

‫ﻟﺘﺮﻭﻳـــﺞ ﺍﻟﻌﻼﻣﺎﺕ ﺍﻟﺘﺠﺎﺭﻳﺔ ﻭﺍﻟﻌﺪﻳـــﺪ ﻣﻦ ﺍﻟﺠﻮﺍﻧﺐ‬

‫ﻧﺴـــﺨﺔ ﺍﻟﻌـــﺎﻡ ‪ ٢٠١١‬ﻣﻦ ﻣﻌﺮﺽ ﺗﺼﻮﻳـــﺮ ﺍﻟﻠﻮﺣﺎﺕ‬


‫ﺍﻹﻋﻼﻥ ﻋﻦ ﺍﻟﻔﺎﺋﺰﻳﻦ ﺑﺠﺎﺋﺰﺓ ﺩﺑﻲ ﺍﻟﺪﻭﻟﻴﺔ ﻟﻠﻄﺒﺎﻋﺔ‬ ‫ﺣﻔﻞ ﻋﺸﺎﺀ ﺗﺨﻠﻞ ﺍﻟﺤﺪﺙ ﺍﻟﺬﻱ ﺟﺮﻯ ﻳﻮﻡ ‪ ٢٧‬ﻳﻨﺎﻳﺮ ﺍﻟﺠﺎﺭﻱ ﻓﻲ ﻓﻨﺪﻕ ﺟﺮﺍﻧﺪ ﺣﻴﺎﺓ ﺩﺑﻲ‬ ‫ﺃﻋﻠﻨﺖ ﻣﺠﻤﻮﻋﺔ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﻨﺸـــﺮ ﻓﻲ ﻏﺮﻓﺔ ﺗﺠﺎﺭﺓ‬ ‫ﻭﺻﻨﺎﻋـــﺔ ﺩﺑﻲ ﻋـــﻦ ﺍﻟﻔﺎﺋﺰﻳﻦ ﺑﺠﻮﺍﺋـــﺰ ”ﺟﺎﺋﺰﺓ ﺩﺑﻲ‬ ‫ﺍﻟﺪﻭﻟﻴﺔ ﻟﻠﻄﺒﺎﻋﺔ ﻟﻠﻌﺎﻡ ‪ “٢٠٠٩‬ﻭﻫﻲ ﺍﻟﻨﺴﺨﺔ ﺍﻟﺮﺍﺑﻌﺔ‬ ‫ﻣﻦ ﺍﻟﺠﺎﺋﺰﺓ ﻭﺫﻟﻚ ﺧﻼﻝ ﺣﻔﻞ ﻋﺸـــﺎﺀ ﺃﻗﻴﻢ ﺑﺘﺎﺭﻳﺦ‬ ‫‪ ٢٤‬ﻳﻨﺎﻳـــﺮ ﺍﻟﺠـــﺎﺭﻱ ﻓـــﻲ ﻓﻨـــﺪﻕ ﺩﺑﻲ ﺟﺮﺍﻧـــﺪ ﺣﻴﺎﺓ‬ ‫ﻭﺍﻟﺬﻱ ﺷـــﻬﺪ ﺣﻀﻮﺭ ﻛﺒﺎﺭ ﺍﻟﺸـــﺨﺼﻴﺎﺕ ﺍﻟﺤﻜﻮﻣﻴﺔ‬ ‫ﻭﺃﻋﻀـــﺎﺀ ﻣﺠﻤﻮﻋﺔ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﻨﺸـــﺮ‪ ،‬ﻭﻗﺪ ﺳـــﻠﻤﺖ‬ ‫ﺍﻟﺠﻮﺍﺋـــﺰ ﺇﻟـــﻰ ‪ ٢٣‬ﻓﺎﺋﺰﴽ ﻓﻲ ﻣﺨﺘﻠـــﻒ ﺍﻟﻔﺌﺎﺕ ﻭﺍﻟﺘﻲ‬ ‫ﻣﺜﻠﺖ ‪ ١٦‬ﻓﺌﺔ ﻣﻦ ﻃﺒﺎﻋﺔ ﺍﻷﻭﻓﺴـــﺖ ﻭ‪ ٧‬ﻓﺌﺎﺕ ﻣﻦ‬ ‫ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ‪.‬‬ ‫ﻭﻗـــﺪ ﺗﻨﺎﻓﺲ ﻣﺎ ﺯﺍﺩ ﻋﻠﻰ ‪ ٨٥٠‬ﻣﺸـــﺎﺭﻛﴼ ﻣﻦ ﺟﻤﻴﻊ‬

‫ﺍﻟﺠﺎﺋﺰﺓ ﺍﻟﺮﺻﻴﻨﺔ ﻭﺍﻟﺘﻲ ﺗﻌﺪ ﺍﻵﻥ ﻣﺸﺮﻭﻋﴼ ﻛﺒﻴﺮﴽ ﻓﻲ‬

‫ﻫﺬﺍ ﻭﻗﺪ ﺗﺄﺳﺴـــﺖ ﺟﺎﺋﺰﺓ ﺩﺑﻲ ﺍﻟﺪﻭﻟﻴﺔ ﻟﻠﻄﺒﺎﻋﺔ ﻋﺎﻡ‬

‫ﺍﻟﻤﻨﻄﻘﺔ‪ ،‬ﻓﻘﺪ ﺗﻄﻮﺭﺕ ﺻﻨﺎﻋﺔ ﺍﻟﻄﺒﺎﻋﺔ ﻫﻨﺎ ﺑﺸﻜﻞ‬

‫‪ ٢٠٠٦‬ﻛـــﻲ ﺗﻜﻮﻥ ﻣﻌﻴﺎﺭﴽ ﻟﻠﺠـــﻮﺩﺓ ﻭﺍﻟﺘﻤﻴﺰ ﻟﺼﻨﺎﻋﺔ‬

‫ﻫﺎﺋﻞ ﻭﻫﺬﻩ ﺍﻟﺠﺎﺋـــﺰﺓ ﻫﻲ ﺃﻓﻀﻞ ﻃﺮﻳﻘﺔ ﻟﻼﻋﺘﺮﺍﻑ‬

‫ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﻨﺸﺮ ﻋﻠﻰ ﻣﺴﺘﻮﻯ ﺩﻭﻟﺔ ﺍﻹﻣﺎﺭﺍﺕ ﺍﻟﻌﺮﺑﻴﺔ‬

‫ﺑﺎﻟﻤﻮﺍﻫﺐ ﻓﻲ ﺍﻟﻮﻃﻦ ﺍﻟﻌﺮﺑﻲ“‪.‬‬

‫ﺍﻟﻤﺘﺤﺪﺓ‪ ،‬ﻭﻗﺪ ﺷﻤﻠﺖ ﺟﻮﺍﻧﺐ ﻣﺨﺘﻠﻔﺔ ﻣﻦ ﺍﻷﻋﻤﺎﻝ‬

‫ﺃﻣﺎ ﺃﺣﻤﺪ ﺑﻦ ﺣﺴﻦ ﺍﻟﺸﻴﺦ‪ ،‬ﺭﺋﻴﺲ ﻣﺠﻤﻮﻋﺔ ﺍﻟﻄﺒﺎﻋﺔ‬

‫ﻣﻦ ﻗﺒﻴﻞ ﺍﻹﺑﺪﺍﻉ ﻭﻛﻔﺎﺀﺓ ﺍﻹﺩﺍﺭﺓ‪ .‬ﻭﻗﺪ ﺗﻮﺳﻌﺖ ﻣﻨﺬ‬

‫ﻭﻗـــﺎﻝ ﺳـــﻌﺎﺩﺓ ﺇﺑﺮﺍﻫﻴـــﻢ ﺍﻟﺸـــﻴﺮﺍﻭﻱ‪ ،‬ﺍﻟﻨﺎﺋـــﺐ ﺍﻟﺜﺎﻧﻲ‬

‫ﻭﺍﻟﻨﺸـــﺮ ﻓـــﻲ ﻏﺮﻓـــﺔ ﺩﺑﻲ ﻓﻘﺪ ﺃﺷـــﺎﺀ ﺑﺎﻟﻤﺮﺷـــﺤﻴﻦ‬ ‫ﻭﺍﻟﻔﺎﺋﺰﻳﻦ ﻋﻠﻰ ﺣﺪ ﺳـــﻮﺍﺀ ﻗﺎﺋ ً‬ ‫ﻼ‪” :‬ﻟﻘﺪ ﺷﻬﺪﺕ ﻫﺬﻩ‬

‫ﺫﻟـــﻚ ﺍﻟﺤﻴﻦ ﻟﺘﺸـــﻤﻞ ﺑﻠﺪﺍﻧـــﴼ ﺃﺧﺮﻯ‪ ،‬ﻣﺜـــﻞ‪ :‬ﻟﺒﻨﺎﻥ‬ ‫ﻭﺳﻮﺭﻳﺎ ﻭﻣﺼﺮ ﻭﺍﻷﺭﺩﻥ ﻭﺍﻟﻬﻨﺪ ﻭﻏﻴﺮﻫﺎ‪.‬‬

‫ﺩﺑـــﻲ ﻓﻲ ﻫﺬﻩ ﺍﻟﻤﻨﺎﺳـــﺒﺔ‪” :‬ﻧﺤﻦ ﻓـــﻲ ﻏﺮﻓﺔ ﺗﺠﺎﺭﺓ‬

‫ﺍﻟﺼﻨﺎﻋـــﺔ ﻗﻔﺰﺍﺕ ﻣﻦ ﺍﻟﻨﻤﻮ ﺳـــﻮﺍﺀ ﻓﻲ ﻣﺠﺎﻝ ﺣﺠﻢ‬

‫ﺃﻣﺎ ﻃﺎﺭﻕ ﺟﻮﻫﺮﺟﻲ‪ ،‬ﻧﺎﺋﺐ ﺭﺋﻴﺲ ﻣﺠﻤﻮﻋﺔ ﺍﻟﻄﺒﺎﻋﺔ‬

‫ﺍﻷﻋﻤﺎﻝ ﺃﻭ ﻓـــﻲ ﻣﺠﺎﻝ ﺍﻹﻣﻜﺎﻧﻴﺎﺕ ﻭﺍﻟﻘﺪﺭﺍﺕ‪ ،‬ﻭﻗﺪ‬

‫ﻭﺍﻟﻨﺸـــﺮ ﻓﻴﻘﻮﻝ‪” :‬ﻣﻊ ﺍﻹﻗﺮﺍﺭ ﺑﺎﻟﻈﺮﻭﻑ ﺍﻻﻗﺘﺼﺎﺩﻳﺔ‬

‫ﻛﺎﻧﺖ ﻧﺴـــﺨﺔ ﻫـــﺬﺍ ﺍﻟﻌﺎﻡ ﻣـــﻦ ﺟﺎﺋﺰﺓ ﺩﺑـــﻲ ﺍﻟﺪﻭﻟﻴﺔ‬

‫ﺍﻟﺼﻌﺒﺔ ﺍﻟﺘﻲ ﺗﻤﺮ ﺑﻬﺎ ﺍﻟﻤﻨﻄﻘﺔ ﻭﺍﻟﻌﺎﻟﻢ ﻛﻜﻞ‪ ،‬ﺇﻻ ﺃﻧﻨﺎ‬

‫ﻟﻠﻄﺒﺎﻋﺔ ﺍﻷﻛﺜﺮ ﺗﻨﺎﻓﺴﻴﺔ ﻣﻦ ﺍﻟﺪﻭﺭﺍﺕ ﺍﻟﺴﺎﺑﻘﺔ‪ .‬ﻭﻻ‬

‫ﻟﻤﺴـــﻨﺎ ﻗﺪﺭﴽ ﻛﺒﻴﺮﴽ ﻣﻦ ﺍﻟﺤﻤﺎﺱ ﺑﻴﻦ ﺍﻟﻤﺸـــﺎﺭﻛﻴﻦ‬

‫ﻳﻌﻮﺩ ﺫﻟﻚ ﺇﻟﻰ ﺃﻥ ﺍﻟﻨﺴـــﺨﺔ ﺍﻟﺤﺎﻟﻴﺔ ﺷـــﻬﺪﺕ ﺍﻟﻌﺪﺩ‬

‫ﻭﺍﻟﻤﺮﺷـــﺤﻴﻦ ﻟﻠﺠﺎﺋﺰﺓ‪ .‬ﻟﻘﺪ ﺍﺳﺘﻠﺰﻡ ﺍﻧﺘﻘﺎﺀ ‪ ٢٣‬ﻓﺎﺋﺰﴽ‬

‫ﺍﻷﻛﺒﺮ ﻣﻦ ﺍﻟﻤﺸـــﺎﺭﻛﺎﺕ ﻓﺤﺴـــﺐ‪ ،‬ﺑـــﻞ ﻷﻧﻨﺎ ﺗﻠﻘﻴﻨﺎ‬

‫ﻧﻬﺎﺋﻴـــﺎ ﻣـــﻦ ﺑﻴﻦ ‪ ٨٥٠‬ﻣﺸـــﺎﺭﻛﴼ ﺟﻬـــﻮﺩﴽ ﻛﺒﻴﺮﺓ ﻣﻦ‬

‫ﻣﺸـــﺎﺭﻛﺎﺕ ﻓﻲ ﻏﺎﻳﺔ ﺍﻹﺑـــﺪﺍﻉ ﻭﺍﻹﺛﺎﺭﺓ ﻣﻤﺎ ﻳﻨﻌﻜﺲ‬

‫ﻟﺠﻨﺔ ﻣﺤﻜﻤﻴﻨﺎ‪ ،‬ﻭﻫﻨﺎ ﺃﺳﺠﻞ ﺍﻣﺘﻨﺎﻧﻲ ﻟﻬﻢ ﺃﻳﻀﴼ“‪.‬‬

‫ﺃﻧﺤـــﺎﺀ ﻣﻨﻄﻘـــﺔ ﺍﻟﺸـــﺮﻕ ﺍﻷﻭﺳـــﻂ ﻭﺷـــﻤﺎﻝ ﺇﻓﺮﻳﻘﻴﺎ‬ ‫ﻟﻠﺤﺼﻮﻝ ﻋﻠﻰ ﺟﻮﺍﺋﺰ ﻫﺬﻩ ﺍﻟﻨﺴﺨﺔ ﻟﻠﺤﺼﻮﻝ ﻋﻠﻰ‬ ‫ﺃﺭﻓـــﻊ ﺍﻟﺠﻮﺍﺋﺰ ﻓـــﻲ ‪ ٢٣‬ﻓﺌﺔ‪ ،‬ﺍﻷﻣـــﺮ ﺍﻟﺬﻱ ﺟﻌﻞ ﻣﻦ‬ ‫ﺍﻟﺠﺎﺋﺰﺓ ﺍﻷﻛﺒﺮ ﻣﻦ ﻧﻮﻋﻬﺎ ﻭﺍﻷﻛﺜﺮ ﺟﺬﺑﴼ ﻟﻠﻤﺘﻨﺎﻓﺴﻴﻦ‬ ‫ﻋﻠﻰ ﻣﺴﺘﻮﻯ ﺍﻟﻤﻨﻄﻘﺔ‪.‬‬ ‫ﻟﺮﺋﻴـــﺲ ﻣﺠﻠـــﺲ ﺇﺩﺍﺭﺓ ﻏﺮﻓـــﺔ ﺗﺠـــﺎﺭﺓ ﻭﺻﻨﺎﻋـــﺔ‬ ‫ﻭﺻﻨﺎﻋـــﺔ ﺩﺑﻲ ﺭﺍﻓﻘﻨـــﺎ ﺟﺎﺋﺰﺓ ﺩﺑـــﻲ ﺍﻟﺪﻭﻟﻴﺔ ﻟﻠﻄﺒﺎﻋﺔ‬ ‫ﻣﻨـــﺬ ﺍﻧﻄﻼﻗﻬـــﺎ ﻋـــﺎﻡ ‪ ،٢٠٠٦‬ﻭﺗﻮﺳـــﻌﻬﺎ ﻫـــﺬﺍ ﺍﻟﻌﺎﻡ‬ ‫ﻟﺘﺸـــﻤﻞ ﻣﺼـــﺮ ﻭﺍﻟﻤﺸـــﺮﻕ ﻋﻤﻮﻣـــﴼ ﻳﺆﺷـــﺮ ﻋﻼﻣﺔ‬ ‫ﻓﺎﺭﻗـــﺔ ﻟﻤﺠﻤﻮﻋﺔ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﻨﺸـــﺮ ﻭﺗﺨﺪﻡ ﺃﻫﺪﺍﻓﻨﺎ‬ ‫ﺍﻹﺳـــﺘﺮﺍﺗﻴﺠﻴﺔ ﻓـــﻲ ﺗﻮﻓﻴﺮ ﺍﻟﺪﻋـــﻢ ﻟﺘﻨﻤﻴﺔ ﺍﻷﻋﻤﺎﻝ‬ ‫ﻭﺗﻌﺰﻳـــﺰ ﻣﻜﺎﻧﺔ ﺩﺑﻲ ﺑﻮﺻﻔﻬﺎ ﻣﺮﻛﺰﴽ ﺩﻭﻟﻴﴼ ﻟﻸﻋﻤﺎﻝ‪.‬‬ ‫ﻭﻫﻨﺎ ﺃﻧﺘﻬﺰ ﺍﻟﻔﺮﺻﺔ ﻛﻲ ﺃﻫﻨﺊ ﺟﻤﻴﻊ ﺍﻟﻔﺎﺋﺰﻳﻦ ﺑﻬﺬﻩ‬

‫‪e‬‬

‫‪n‬‬

‫‪i‬‬

‫‪z‬‬

‫‪a‬‬

‫‪g‬‬

‫‪a‬‬

‫‪M‬‬

‫ﻗﺴﻴﻤﺔ ﺍﺷﺘﺮﺍﻙ‬

‫ﻋﻠﻰ ﺗﻘﺪﻡ ﺍﻟﺼﻨﺎﻋﺔ ﻓﻲ ﻫﺬﺍ ﺍﻟﺠﺰﺀ ﻣﻦ ﺍﻟﻌﺎﻟﻢ“‪.‬‬

‫‪C o m m u n i c a t i o n‬‬

‫‪P r i n t‬‬

‫‪E a s t‬‬

‫‪M i d d l e‬‬

‫ﺍﻟﺮﺟﺎﺀ ﺇﺿﺎﻓﺔ ﺍﺳﻤﻲ ﺇﻟﻰ ﻗﺎﺋﻤﺔ ﺍﳌﺸﺘﺮﻛﲔ ﻟﻌﺎﻡ ﻛﺎﻣﻞ‪.‬‬ ‫ﺍﳌﺴﻤﻰ ﺍﻟﻮﻇﻴﻔﻲ‪:‬‬ ‫ﺍﻻﺳﻢ ﺍﻟﻜﺎﻣﻞ‪:‬‬

‫ﺍﺳﻢ ﺍﻟﺸﺮﻛﺔ‪:‬‬

‫ﻧﺸﺎﻁ ﺍﻟﺸﺮﻛﺔ‪:‬‬

‫ﺍﻟﻌﻨﻮﺍﻥ‪:‬‬

‫ﺍﻟﺮﻣﺰ ﺍﻟﺒﺮﻳﺪﻱ‪:‬‬

‫ﺻﻨﺪﻭﻕ ﺍﻟﺒﺮﻳﺪ‪:‬‬

‫ﺍﳌﺪﻳﻨﺔ‪:‬‬

‫ﺍﳌﻨﻄﻘﺔ‪/‬ﺍﻟﻮﻻﻳﺔ‪:‬‬

‫ﺍﻟﺪﻭﻟﺔ‪:‬‬

‫ﻫﺎﺗﻒ‪:‬‬

‫ﺭﻗﻢ ﺍﻟﺘﺤﻮﻳﻠﺔ‪:‬‬

‫ﻓﺎﻛﺲ‪:‬‬

‫ﻫﺎﺗﻒ ﻧﻘﺎﻝ‪:‬‬

‫ﺍﻟﺒﺮﻳﺪ ﺍﻹﻟﻜﺘﺮﻭﻧﻲ‪:‬‬

‫ﺍﳌﻮﻗﻊ ﺍﻹﻟﻜﺘﺮﻭﻧﻲ‪:‬‬

‫ﻃﺮﻕ ﺍﻟﺪﻓﻊ‬ ‫ﺣﻮﺍﻟﺔ ﻣﺼﺮﻓﻴﺔ ﻟﺼﺎﻟﺢ ﺣﺴﺎﺏ ‪ME Printer‬‬

‫ﲢﻮﻳﻞ ﺍﳌﺒﻠﻎ ﻋﺒﺮ ﺍﻟﺒﻨﻚ‬

‫ﺷﻴﻚ ﻣﺼﺮﻓﻲ ﻟﺼﺎﻟﺢ ﺣﺴﺎﺏ ‪) ME Printer FZ LLC‬ﻟﻠﻤﺸﺘﺮﻛﲔ ﺩﺍﺧﻞ ﺍﻹﻣﺎﺭﺍﺕ ﻓﻘﻂ(‬

‫‪ME Printer FZ LLC- A/C# 0079-183781-001 - Emirates International Bank - Jumeira Branch – Dubai UAE - SWIFT # EBILAEADJUM‬‬ ‫ﻗﻴﻤﺔ ﺍﻻﺷﺘﺮﺍﻙ ﳌﺪﺓ ﻋﺎﻡ ﻛﺎﻣﻞ ﻟﻜﻞ ﺩﻭﻟﺔ ﺣﺴﺐ ﻋﻤﻠﺘﻬﺎ‪ :‬ﺍﻹﻣﺎﺭﺍﺕ‪ ١٨٠ :‬ﺩﺭﻫﻢ‪ ،‬ﺍﻟﺴﻌﻮﺩﻳﺔ ‪ ١٨٠‬ﺭﻳﺎﻝ‪ ،‬ﺍﻟﻜﻮﻳﺖ ‪ ١٤٫٥‬ﺩﻳﻨﺎﺭ‪ ،‬ﻗﻄﺮ ‪ ١٨٠‬ﺭﻳﺎﻝ‪ ،‬ﻣﺼﺮ ‪ ٢٢٥‬ﺟﻨﻴﻪ‪ ،‬ﻟﺒﻨﺎﻥ ‪ ٥٤,٠٠٠‬ﻟﻴﺮﺓ‪ ،‬ﺍﻷﺭﺩﻥ ‪ ١٨‬ﺩﻳﻨﺎﺭ‪ ،‬ﺍﻟﺒﺤﺮﻳﻦ‬ ‫‪ ١٨‬ﺩﻳﻨﺎﺭ‪ ،‬ﹸﻋﻤﺎﻥ ‪ ١٨‬ﺭﻳﺎﻝ‪ ،‬ﺳﻮﺭﻳﺎ ‪ ١,٣٥٠‬ﻟﻴﺮﺓ‪ ،‬ﺍﻟﻴﻤﻦ ‪ ١,٨٠٠‬ﺭﻳﺎﻝ‪ ،‬ﺍﻟﺪﻭﻝ ﺍﻷﺧﺮﻯ ‪ ٥٠‬ﺩﻭﻻﺭ‬

‫ﺍﻟﺮﺟﺎﺀ ﺇﻋﻼﻣﻨﺎ ﻋﻨﺪ ﺍﻟﺪﻓﻊ ﻋﻦ ﻃﺮﻳﻖ ﺍﻟﻔﺎﻛﺲ ﺃﻭ ﺍﻟﺒﺮﻳﺪ ﺃﻭ ﺍﻟﺒﺮﻳﺪ ﺍﻹﻟﻜﺘﺮﻭﻧﻲ‪ ،‬ﻭﺍﻻﻧﺘﻈﺎﺭ ﳌﺪﺓ ‪ ٦-٤‬ﺃﺳﺎﺑﻴﻊ ﻟﻠﺤﺼﻮﻝ ﻋﻠﻰ ﺃﻭﻝ ﻧﺴﺨﺔ‪.‬‬ ‫‪P. O. B o x 5 0 2 1 8 3 - D u b a i - UA E , Te l : + 9 7 1 4 3 9 1 1 2 1 0 , Fa x : + 9 7 1 4 3 9 0 9 5 6 1 , E m a i : s u b s c r i b e @ m e p r i n t e r. c o m , w w w. m e p r i n t e r. c o m‬‬


‫ﺍﻷﺧﺒـــﺎﺭ‬

‫ﺷﺮﻛﺔ ﺩﻭﺑﻠﻮ ﺗﺮﻋﻰ ﻧﺪﻭﺓ ﺗﻘﻨﻴﺔ ﺑﻘﺴﻢ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﻨﺸﺮ ﺑﻜﻠﻴﺔ ﺍﻟﻔﻨﻮﻥ ﺍﻟﺘﻄﺒﻴﻘﻴﺔ‬ ‫ﻗﺴﻢ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﻨﺸﺮ ﺑﻜﻠﻴﺔ ﺍﻟﻔﻨﻮﻥ ﺍﻟﺘﻄﺒﻴﻘﻴﺔ ﻳﺴﺘﻀﻴﻒ ﻧﺪﻭﺓ ﻋﻦ ﺗﻘﻨﻴﺎﺕ ﺍﻟﺘﺸﻄﻴﺐ ﻭﺍﻟﺘﺠﻠﻴﺪ‬

‫ﺍﻟﻘـــﺺ ﻭﺍﻟﺘﺤﺰﻳـــﺰ ﻭﺍﻟﻄـــﻲ ﻭﺍﻟﺘﺠﻤﻴـــﻊ ﻭﺍﻟﺘﺠﻠﻴـــﺪ‬

‫ﺍﻟـــﻰ ‪ ١٢‬ﺧﺎﻧﺔ ﻓﻲ ﻛﻞ ﺑـــﺮﺝ ﻭﺇﻣﻜﺎﻧﻴﺔ ﺗﻮﺻﻴﻞ ﺣﺘﻰ‬

‫ﺑﺎﻟﺒﺸـــﺮ ﻭﺍﻟﺘﻐﺮﻳﺔ ﻭﺍﻟﻮﺭﻧﺸـــﺔ‪ ،‬ﻻ ﺳﻴﻤﺎ ﺗﻠﻚ ﺍﻟﺨﺎﺻﺔ‬

‫‪ ٦‬ﺃﺑﺮﺍﺝ ﻣﻌﴼ‪.‬‬

‫ﺑﻤﺎﻛﻴﻨﺎﺕ ﻭﻧﻈﻢ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ‪ ،‬ﻭﺫﻟﻚ ﺍﻟﻰ ﺟﺎﻧﺐ‬

‫ﺃﻣـــﺎ ﻓـــﻲ ﻣﺎﻛﻴﻨـــﺎﺕ ﺍﻟﻄﻲ ﻓﻠﻘـــﺪ ﺃﻭﺿﺢ ﺃﻧﻬـــﺎ ﺗﻌﻤﻞ‬

‫ﻣﺎﻛﻴﻨﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ﺑﺎﻟﻤﺎﺳﺘﺮ‪.‬‬

‫ﺑﻨﻈـــﺎﻡ ﺍﻟﺸـــﻔﻂ ﻭﺑﺄﻛﺒﺮ ﻣﻘﺎﺱ ﻳﺼـــﻞ ﺍﻟﻰ ‪x ٢٩،٧‬‬

‫ﻭﻓـــﻲ ﺣﻀﻮﺭ ﺃﻛﺜﺮ ﻣﻦ ﺳـــﺒﻌﻮﻥ ﻣﻦ ﻃﻠﺒﺔ ﻭﻃﺎﻟﺒﺎﺕ‬

‫‪ ٤٣،٢‬ﺳـــﻢ ﺑـــﺄﻭﺯﺍﻥ ﻣـــﻦ ‪ ٥٥‬ﺍﻟﻰ ‪ ٢٠٠‬ﺟﻢ‪/‬ﺳـــﻢ‪٢‬‬

‫ﻗﺴـــﻢ ﺍﻟﻄﺒﺎﻋـــﺔ ﻭﺍﻟﻨﺸـــﺮ ﻭﺍﻟﺘﻐﻠﻴﻒ ﺑﺎﻟﻜﻠﻴـــﺔ ﻭﺑﻌﻀﴼ‬

‫ﻭﺑﺴﺮﻋﺎﺕ ﺗﺼﻞ ﺍﻟﻰ ‪ ١٤٤٠٠‬ﻭﺭﻗﺔ‪/‬ﺳﺎﻋﺔ‪.‬‬

‫ﻣـــﻦ ﺇﺩﺍﺭﺍﺓ ﺷـــﺮﻛﺔ ﺩﻟﺘـــﺎ ﻭﺃﻋﻀـــﺎﺀ ﻫﻴﺌﺔ ﺗﺪﺭﻳﺴـــﻬﺎ‪،‬‬

‫ﻭﺑﻌـــﺪ ﺳﻠﺴـــﻠﺔ ﻣـــﻦ ﺍﻷﺳـــﺌﻠﺔ ﻭﺍﻷﺟﻮﺑـــﺔ‪ ،‬ﺇﻧﺘﻬـــﺖ‬

‫ﻗـــﺪﻡ ﺍﻟﺴـــﻴﺪ ﺩﻱ ﻏﻴﻠﻴﻨﻚ ﻋﺮﺿﴼ ﺷـــﻴﻘﴼ ﻋﻦ ﺃﺣﺪﺙ‬

‫ﺍﻟﻨـــﺪﻭﺓ ﺑﻌﺮﺽ ﻣﺠﻤﻮﻋـــﺔ ﻛﺒﻴﺮﺓ ﻣـــﻦ ﺍﻟﻜﺘﺎﻟﻮﺟﺎﺕ‬

‫ﻣﺎﻛﻴﻨـــﺎﺕ ﺗﺸـــﻄﻴﺐ ﻭﺗﺠﻠﻴـــﺪ ﻣﻄﺒﻮﻋـــﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ‬

‫ﻭﺍﻟﻤﺠﻼﺕ ﺍﻟﺨﺎﺻﺔ ﺑﺎﻟﺸﺮﻛﺔ ﻭﻣﻨﺘﺠﺎﺗﻬﺎ‪.‬‬

‫ﻗﺎﻣﺖ ﺷـــﺮﻛﺔ ﺩﻟﺘﺎ ﺍﻟﺘﻮﻛﻴﻞ ﺍﻟﺮﺳـــﻤﻲ ﻟﺸﺮﻛﺔ ﺩﻭﺑﻠﻮ‬

‫ﺍﻟﺮﻗﻤﻴﺔ ﻭﺍﻟﻤﻄﺒﻮﻋﺎﺕ ﺍﻟﺘﺠﺎﺭﻳﺔ ﺍﻟﻤﺨﺘﻠﻔﺔ‪ ،‬ﻣﻮﺿﺤﴼ‬

‫ﺗﻌﺪ ﺷـــﺮﻛﺔ ﺍﻟﺪﻟﺘﺎ ﻣﻦ ﻛﺒﺮﻳﺎﺕ ﺍﻟﺸـــﺮﻛﺎﺕ ﺍﻟﻤﺼﺮﻳﺔ‬

‫ﺍﻟﻌﺎﻟﻤﻴـــﺔ ﻭﺑﺎﻟﺘﻌـــﺎﻭﻥ ﻣـــﻊ ﻗﺴـــﻢ ﺍﻟﻄﺒﺎﻋـــﺔ ﻭﺍﻟﻨﺸـــﺮ‬

‫ﺃﻫﻢ ﻣﻤﻴﺰﺍﺕ ﻭﺧﺼﺎﺋﺺ ﻛﻞ ﻧﻈﺎﻡ‪.‬‬

‫ﺫﺍﺕ ﺍﻟﺘﻮﻛﻴﻼﺕ ﺍﻟﻌﺎﻟﻤﻴﺔ ﺍﻟﻤﺘﻨﻮﻋﺔ ﻓﻲ ﻛﻞ ﻣﺠﺎﻻﺕ‬

‫ﻭﺍﻟﺘﻐﻠﻴﻒ ﺑﻜﻠﻴﺔ ﺍﻟﻔﻨـــﻮﻥ ﺍﻟﺘﻄﺒﻴﻘﻴﺔ ﺑﺠﺎﻣﻌﺔ ﺣﻠﻮﺍﻥ‬

‫ﻓﻔـــﻲ ﻣـــﺎ ﻳﺘﻌﻠﻖ ﺑﻤﺎﻛﻴﻨـــﺎﺕ ﺍﻟﺒﺸـــﺮ ﻭﺍﻟﺘﻐﺮﻳﺔ ﻭﺿﺢ‬

‫ﺻﻨﺎﻋـــﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ‪ ،‬ﺑﺪﺍﻳﺔ ﻣـــﻦ ﺍﻟﺘﺠﻬﻴﺰﺍﺕ ﻣﺎ ﻗﺒﻞ‬

‫ﺑﺮﻋﺎﻳـــﺔ ﻭﺗﻨﻈﻴـــﻢ ﻧـــﺪﻭﺓ ﻋﻠﻤﻴـــﺔ ﻭﺗﻘﻨﻴﺔ ﻓـــﻲ ﻛﻠﻴﺔ‬

‫ﺍﻟﺴـــﻴﺪ ﺩﻱ ﻏﻴﻠﻴﻨﻚ ﺑﺄﻥ ﻫﺬﻩ ﺍﻟﻤﺎﻛﻴﻨﺎﺕ ﻗﺎﺩﺭﺓ ﻋﻠﻰ‬

‫ﺍﻟﻄﺒﺎﻋﻴـــﺔ‪ ،‬ﻭﻣﺮﻭﺭﴽ ﺑﺎﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﺘﺸـــﻄﻴﺐ ﻭﺍﻟﺘﺠﻠﻴﺪ‬

‫ﺍﻟﻔﻨﻮﻥ ﺍﻟﺘﻄﺒﻴﻘﻴﺔ ﺑﻌﻨﻮﺍﻥ ﺃﺣﺪﺙ ﺗﻘﻨﻴﺎﺕ ﺍﻟﺘﺸﻄﻴﺐ‬

‫ﺗﺠﻠﻴـــﺪ ﺃﻛﺒـــﺮ ﻣﻘﺎﺱ ﻟﻠﻜﺘﺐ ﻳﺼـــﻞ ﺍﻟﻰ ‪٣٦ x ٣٢‬‬

‫ﻭﺗﺤﻮﻳﻞ ﺍﻟﻮﺭﻕ ﻭﺍﻟﺘﻌﺒﺌﺔ ﻭﺍﻟﺘﻐﻠﻴﻒ ﻭﺍﻟﻤﺴـــﺘﻬﻠﻜﺎﺕ‬

‫ﻭﺍﻟﺘﺠﻠﻴﺪ ﺍﻟﻄﺒﺎﻋﻲ‪.‬‬

‫ﺳﻢ ﻭﺑﺴـــﺮﻋﺎﺕ ﺗﺼﻞ ﺍﻟﻰ ‪ ٥٢٥‬ﻛﺘﺎﺏ ﻓﻲ ﺍﻟﺴﺎﻋﺔ‬

‫ﺍﻟﻤﺨﺘﻠﻔﺔ‪ .‬ﻭﻣﻦ ﺃﻫﻢ ﺗﻠﻚ ﺍﻟﺸﺮﻛﺎﺕ ﺍﻟﻌﺎﻟﻤﻴﺔ ﺷﺮﻛﺔ‬

‫ﻭﻗﺪﻡ ﺧﻼﻟﻬﺎ ﺍﻟﺴـــﻴﺪ ﺭﻳﺠﻴﻨﺎﻟـــﺪ ﺩﻱ ﻏﻴﻠﻴﻨﻚ ﻣﺪﻳﺮ‬

‫ﺍﻟﻮﺍﺣﺪﺓ ‪،‬ﺑﺄﻛﺒﺮ ﺳﻤﻚ ﻳﺼﻞ ﺍﻟﻰ ‪ ٥١‬ﺳﻢ‪.‬‬

‫ﺩﻭﺑﻠﻮ ﻭﺇﻱ ﺳﻲ ﺃﺭ ﺇﻡ ﻭﺗﻴﺴﺎ ﻭﺃﺗﻠﻨﺘﻴﻚ ﺯﺍﻳﺴﺮ ﻭﻫﻮﻫﻨﺮ‬

‫ﺍﻟﺘﻄﻮﻳﺮ ﻓﻲ ﺍﻟﻤﻨﻄﻘﺔ ﺑﺸـــﺮﻛﺔ ﺩﻭﺑﻠﻮ‪ ،‬ﻟﻤﺤﺔ ﺳﺮﻳﻌﺔ‬

‫ﻭﻓـــﻲ ﻣﺎﻛﻴﻨـــﺎﺕ ﺍﻟﺘﺠﻤﻴﻊ ﺍﻟﺮﺃﺳـــﻴﺔ ﺑﻨﻈﺎﻡ ﺍﻟﺸـــﻔﻂ‬

‫ﻭﺭﻳﻨﺰ ﻭﻭﻳﻨﻜﻠﺮ ﺩﻭﻧﺎﺑﻴﻴﺮ ﻭﻣﺠﻤﻮﻋﺔ ﻓﻠﻴﻨﺖ‪.‬‬

‫ﻋﻦ ﺍﻟﺸـــﺮﻛﺔ ﻭﺃﻫﻢ ﻣﻨﺘﺠﺎﺗﻬﺎ ﻭﻣﺎﻛﻴﻨﺎﺗﻬﺎ ﻭﺃﻧﻈﻤﺘﻬﺎ‬

‫ﺑﺄﻛﺒﺮ ﻣﻘﺎﺱ ﻳﺼﻞ ﺍﻟﻰ ‪ ٥٠ x ٣٥‬ﺳﻢ ﺑﺄﻭﺯﺍﻥ ﺗﺼﻞ‬

‫ﺍﻟﺨﺎﺻـــﺔ ﺑﻤﺮﺍﺣﻞ ﺍﻟﺘﺸـــﻄﻴﺐ ﻭﺍﻟﺘﺠﻠﻴـــﺪ ﺍﻟﻄﺒﺎﻋﻲ‬

‫ﺍﻟﻰ ‪ ٣٠٠‬ﺟﻢ‪/‬ﺳـــﻢ‪ ٢‬ﻭ ﺑﺴـــﺮﻋﺎﺕ ﺗﺼﻞ ﺍﻟﻰ ‪١٠٠٠٠‬‬

‫ﻣـــﻦ ﺃﻧﻈﻤﺔ ﺗﺼﻨﻴـــﻊ ﺍﻟﻜﺘﻴﺒﺎﺕ ﻭﺍﻟﻜﺘـــﺐ ﻭﻣﺎﻛﻴﻨﺎﺕ‬

‫ﻣﺠﻤﻮﻋـــﺔ ﻓﻲ ﺍﻟﺴـــﺎﻋﺔ ﺍﻟﻮﺍﺣﺪﺓ‪ ،‬ﻣـــﻊ ﻭﺟﻮﺩ ﻣﻦ ‪١٠‬‬

‫ﻟﻴﺒﻴﺎ‪ :‬ﻃﺮﺍﺑﻠﺲ ﺗﺴﺘﻀﻴﻒ ﻣﻌﺮﺽ ﺗﻜﻨﻮﺑﺮﻧﺖ ‪٢٠١٠‬‬

‫‪ME Printer February 2010‬‬

‫ﺳﻴﻘﺎﻡ ﺍﻟﻤﻌﺮﺽ ﻟﻠﻔﺘﺮﺓ ﻣﻦ ‪ ١١ - ٨‬ﻣﺎﺭﺱ ﺍﻟﻘﺎﺩﻡ‬

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‫ﺇﺗﻔﻘـــﺖ ﺍﻟﺠﻤﻌﻴـــﺔ ﺍﻟﺘﻌﺎﻭﻧﻴـــﺔ ﺍﻹﻧﺘﺎﺟﻴـــﺔ ﻟﺼﻨﺎﻋﺎﺕ‬

‫ﺍﻟﻤﺼﺮﻳـــﺔ ﻣﻦ ﺗﻘـــﺪﻡ‪ ،‬ﻭﻟﺰﻳﺎﺩﺓ ﺍﻟﻔـــﺮﺹ ﺍﻟﺘﺼﺪﻳﺮﻳﺔ‪،‬‬

‫ﻣﻌﺪﺍﺕ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ‪ ،‬ﺧﺎﻣﺎﺕ ﺍﻟﻮﺭﻕ ﻭﺍﻟﻜﺮﺗﻮﻥ‪،‬‬

‫ﺍﻟﻄﺒﺎﻋﺔ ﻭﻣﺴـــﺘﻠﺰﻣﺎﺗﻬﺎ )ﺗﺎﺝ( ﺍﻟﺘﺎﺑﻌﺔ ﻟﻐﺮﻓﺔ ﺻﻨﺎﻋﺔ‬

‫ﻗـــﺮﺭﺕ ﺍﻟﺠﻤﻌﻴـــﺔ ﺇﻗﺎﻣﺔ ﻣﻌـــﺮﺽ ﺗﻜﻨﻮﺑﺮﻧﺖ ﺑﻜﺎﻓﺔ‬

‫ﺍﻟﻄﺒﺎﻋـــﺔ ﻓـــﻲ ﻣﺼﺮ‪ ،‬ﻣﻊ ﺷـــﺮﻛﺔ ﺍﻟﻮﺍﺣـــﺔ ﻟﻠﻤﻌﺎﺭﺽ‬

‫ﺃﻧﺸﻄﺘﻪ ﺍﻟﻄﺒﺎﻋﻴﺔ ﻓﻲ ﺩﻭﻟﺔ ﻟﻴﺒﻴﺎ ﺍﻟﺸﻘﻴﻘﺔ‪.‬‬

‫ﺁﻻﺕ ﺍﻟﺘﻐﻠﻴﻒ‪ ،‬ﺍﻟﺨﺎﻣﺎﺕ ﺍﻟﻤﻌﺪﻧﻴﺔ ﻭﺍﻟﺒﻼﺳـــﺘﻴﻜﻴﺔ‪،‬‬ ‫ﺍﻟﻠﻮﺣﺎﺕ ﺍﻹﻋﻼﻧﻴﺔ ﻭﻣﻌﺪﺍﺗﻬﺎ‪ ،‬ﻓﻀ ً‬ ‫ﻼ ﻋﻦ ﺍﻟﻄﺎﺑﻌﺎﺕ‬

‫ﻭﻫﻲ ﻣـــﻦ ﻛﺒﺮﻯ ﺍﻟﺸـــﺮﻛﺎﺕ ﺍﻟﻠﻴﺒﻴـــﺔ ﺍﻟﻤﺘﺨﺼﺼﺔ‬

‫ﻭﺗﻘﺪﻳﺮﴽ ﻟﻤﻌﺮﺽ ﺗﻜﻨﻮﺑﺮﻧﺖ ﻭﺍﻟﺬﻱ ﻳﺸـــﺎﺭﻙ ﻷﻭﻝ‬

‫ﻛﺒﻴـــﺮﺓ ﺍﻟﺤﺠﻢ‪ ،‬ﺷﺎﺷـــﺎﺕ ﺍﻟﻌـــﺮﺽ ﺍﻟﺮﻗﻤﻴﺔ‪ ،‬ﺃﺟﻬﺰﺓ‬

‫ﻓـــﻲ ﺗﻨﻈﻴـــﻢ ﻭﺇﻗﺎﻣـــﺔ ﺍﻟﻤﻌـــﺎﺭﺽ‪ ،‬ﻟﺘﻨﻈﻴـــﻢ ﻣﻌﺮﺽ‬

‫ﻣـــﺮﺓ ﻓﻲ ﻫـــﺬﺍ ﺍﻟﻤﻌـــﺮﺽ‪ ،‬ﻓـــﺈﻥ ﺍﻟﺸـــﺮﻛﺔ ﺍﻟﻤﻨﻈﻤﺔ‬

‫ﺍﻟﺤﺎﺳﻮﺏ ﻭﻣﻜﻤﻼﺗﻬﺎ‪ ،‬ﻭﺁﻻﺕ ﻓﺮﺯ ﺍﻷﻟﻮﺍﻥ ﻭﻏﻴﺮﻫﺎ‬

‫ﺗﻜﻨﻮﺑﺮﻧـــﺖ ﻟﻴﺒﻴـــﺎ ﻓﻲ ﺍﻟﻔﺘﺮﺓ ﻣـــﻦ ‪ ٨‬ﺍﻟﻰ ‪ ١١‬ﻣﺎﺭﺱ‬

‫ﺳـــﺘﺪﺭﺝ ﻣﻌـــﺮﺽ ﺗﻜﻨﻮﺑﺮﻧـــﺖ ﻟﻴﺒﻴـــﺎ ﻓـــﻲ ﺟﻤﻴـــﻊ‬

‫ﻣـــﻦ ﺍﻟﻤﺎﻛﻴﻨـــﺎﺕ ﻭﺍﻟﻤﻌـــﺪﺍﺕ ﻭﺍﻵﻻﺕ ﺍﻟﻄﺒﺎﻋﻴـــﺔ‬

‫ﺍﻟﻘﺎﺩﻡ ﻋﻠﻰ ﺃﺭﺽ ﺍﻟﻤﻌﺎﺭﺽ ﺑﻄﺮﺍﺑﻠﺲ ﻓﻲ ﻟﻴﺒﻴﺎ‪.‬‬

‫ﻭﺳـــﺎﺋﻞ ﺍﻹﻋﻼﻡ ﻭﺍﻟﺤﻤﻼﺕ ﺍﻟﺪﻋﺎﺋﻴﺔ ﺍﻟﺘﻲ ﺳﺘﻘﻮﻡ‬

‫ﺍﻟﻤﺘﻨﻮﻋﺔ‪.‬‬

‫ﻭﺳـــﻴﻘﺎﻡ ﺍﻟﻤﻌـــﺮﺽ ﺩﺍﺧﻞ ﻣﻌـــﺮﺽ ﻟﻴﺒﻴـــﺎ ﻟﻠﻄﺒﺎﻋﺔ‬

‫ﺑﺘﻨﻔﻴﺬﻫـــﺎ ﻗﺒـــﻞ ﻭﺧﻼﻝ ﻭﺑﻌﺪ ﺍﻟﻤﻌـــﺮﺽ‪ .‬ﻓﻲ ﺣﻴﻦ‬

‫ﻭﺳـــﺘﻜﻮﻥ ﻣﻲ ﺑﺮﻧﺘﺮ ﺍﻟﺸـــﺮﻳﻚ ﺍﻹﻋﻼﻣﻲ ﺍﻟﺮﺳﻤﻲ‬

‫ﻭﺍﻟﺪﻋﺎﻳـــﺔ ﻭﺍﻹﻋـــﻼﻥ »‪ «٢٠١٠ TIFA‬ﻓـــﻲ ﺩﻭﺭﺗﻪ‬

‫ﺳـــﻴﺘﺤﻤﻞ ﺑﺮﻧﺎﻣـــﺞ ﺗﺤﺪﻳـــﺚ ﺍﻟﺼﻨﺎﻋـــﺔ ﺍﻟﻤﺼﺮﻳـــﺔ‬

‫ﻟﻠﻤﻌﺮﺽ‪.‬‬

‫ﺍﻟﺮﺍﺑﻌﺔ ﻭﺗﺤﺖ ﺇﺷـــﺮﺍﻑ ﺍﻟﻬﻴﺌﺔ ﺍﻟﻌﺎﻣﺔ ﻟﻠﻤﻌﺎﺭﺽ ﻓﻲ‬

‫‪ ٪٨٥‬ﻣـــﻦ ﺇﺟﻤﺎﻟـــﻲ ﺗﻜﺎﻟﻴـــﻒ ﺍﻟﻌـــﺮﺽ ﻟﻠﻌﺎﺭﺿﻴﻦ‬

‫ﻟﻴﺒﻴﺎ‪ ،‬ﻣﻦ ﺧﻼﻝ ﺣﺠﺰ ﺃﻛﺒﺮ ﻣﺴﺎﺣﺔ ﻋﺮﺽ ﻣﺴﺘﻘﻠﺔ‬

‫ﺍﻟﻤﺼﺮﻳﻴـــﻦ‪ ،‬ﻭﺍﻟﺬﻳـــﻦ ﺳﻴﺴـــﺪﺩﻭﻥ ‪ ٪١٥‬ﻓﻘـــﻂ ﻣﻦ‬

‫ﺑﺎﻟﻤﻌﺮﺽ‪ ،‬ﻭﻓﻲ ﻣﻮﻗﻊ ﻣﺘﻤﻴﺰ ﺑﻤﺪﺧﻞ ﺻﺎﻟﺔ ﺍﻟﻌﺮﺽ‬

‫ﺗﻜﺎﻟﻴﻒ ﺍﻟﻤﺸـــﺎﺭﻛﺔ ﻭﺍﻟﺘﻲ ﺗﺒﻠﻎ ﻗﻴﻤﺘﻬﺎ ‪ ٤٣٠‬ﺟﻨﻴﻬﴼ‬

‫ﻭﺑﻤﺴﺎﺣﺔ ﺻﺎﻓﻴﺔ ﺗﺒﻠﻎ ‪ ١٣٠٠‬ﻣﺘﺮﴽ ﻣﺮﺑﻌﴼ‪.‬‬

‫ﻣﺼﺮﻳﴼ ﻟﻠﻤﺘﺮ ﺍﻟﻤﺮﺑﻊ ﺍﻟﻮﺍﺣﺪ‪ .‬ﻛﻤﺎ ﺳﻴﺘﻤﺘﻊ ﺍﻟﻌﺎﺭﺽ‬

‫ﻳﻘﻮﻝ ﺃﺣﻤـــﺪ ﺯﻫﻴﺮ ﺍﻟﺮﺋﻴـــﺲ ﺍﻟﺘﻨﻔﻴـــﺬﻱ ﻟﻠﻤﻌﺎﺭﺽ‬

‫ﺍﻟﺨﺎﺿﻊ ﻟﺸـــﺮﻭﻁ ﻣﺮﻛـــﺰ ﺗﺤﺪﻳـــﺚ ﺍﻟﺼﻨﺎﻋﺔ ﺑﺪﻋﻢ‬

‫ﺑﺎﻟﺠﻤﻌﻴـــﺔ‪ ،‬ﺑﺄﻧـــﻪ ﻭﺑﻨـــﺎﺀ ﻋﻠـــﻰ ﺭﻏﺒـــﺔ ﺍﻟﻜﺜﻴـــﺮ ﻣـــﻦ‬

‫ﻣﺎﻟﻲ ﻗﺪﺭﻩ ‪ ٪٨٥‬ﻣﻦ ﺇﺟﻤﺎﻟﻲ ﻗﻴﻤﺔ ﺗﻜﺎﻟﻴﻒ ﺍﻟﺘﻌﺒﺌﺔ‬

‫ﺍﻟﻌﺎﺭﺿﻴـــﻦ ﺑﻤﻌـــﺮﺽ ﺗﻜﻨﻮﺑﺮﻧـــﺖ ﺍﻟﺜﺎﻟـــﺚ ﻭﺍﻟـــﺬﻱ‬

‫ﻭﺍﻟﺘﻐﻠﻴﻒ ﻭﺍﻟﺸﺤﻦ ﺍﻟﺠﻮﻱ ﺃﻭ ﺍﻟﺒﺮﻱ ﻭﻛﺎﻓﺔ ﺍﻟﺮﺳﻮﻡ‬

‫ﺃﻗﻴـــﻢ ﺑﺎﻟﻘﺎﻫﺮﺓ ﻓﻲ ﺷـــﻬﺮ ﻣﺎﻳﻮ ‪ ٢٠٠٩‬ﻭﺍﻟﺬﻱ ﺷـــﻬﺪ‬

‫ﺍﻟﻤﺘﺮﺗﺒﺔ ﻋﻠﻴﻬﺎ‪.‬‬

‫ﻧﺠﺎﺣـــﴼ ﻛﺒﻴﺮﴽ‪ ،‬ﻭﻣﻦ ﺃﺟﻞ ﻓﺘﺢ ﺃﺳـــﻮﺍﻗﴼ ﺟﺪﻳﺪﺓ ﻭﺍﻋﺪﺓ‬

‫ﻭﻣـــﻦ ﺑﻌﺾ ﻣﺤﺎﻭﺭ ﺍﻟﻤﻌﺮﺽ ﻭﺍﻟـــﺬﻱ ﻣﻦ ﺍﻟﻤﺘﻮﻗﻊ‬

‫ﻭﻟﻠﺘﻌﺮﻳـــﻒ ﺑﻤـــﺎ ﻭﺻﻠـــﺖ ﺇﻟﻴـــﻪ ﺻﻨﺎﻋـــﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ‬

‫ﺃﻥ ﻳﺴـــﺘﻘﺒﻞ ﺃﻛﺜﺮ ﻣﻦ ‪ ٥٠٠٠‬ﺯﺍﺋﺮ ﻳﻮﻣﻴﴼ‪ ،‬ﻧﺬﻛﺮ ﻣﻨﻬﺎ‬


‫ﺩﺑﻲ‪ :‬ﻣﻨﺎﻃﻴﺪ ﻛﺎﻣﻴﺮﻭﻥ ﺗﺰﻳﺪ ﻣﻦ ﺭﻭﻋﺔ ﺑﺮﺝ ﺧﻠﻴﻔﺔ‬ ‫ﺍﻟﻤﻨﺎﻃﻴﺪ ﺍﻟﻤﻤﻠﻮﺀﺓ ﺑﺎﻟﻬﻮﺍﺀ ﺍﻟﺴـــﺎﺧﻦ ﺣﺎﻣﻠﺔ ﺻﻮﺭﴽ ﻣﻄﺒﻮﻋﺔ ﻋﻠﻰ ﺍﻵﻟﺔ ﺩﻭﺭﺳﺖ ﺭﻭ ‪ ٣٥١‬ﺍﺳﺘﺨﺪﻣﺖ‬ ‫ﻓﻲ ﺣﻔﻞ ﺍﻓﺘﺘﺎﺡ ﺍﻟﺒﺮﺝ‬ ‫ﻓﻲ ﻣﺠـــﺎﻝ ﺍﻟﻤﻨﺘﺠﺎﺕ ﺍﻟﺒﺼﺮﻳﺔ ﻗﺒﻞ ﺩﺧﻮﻝ ﺳـــﻮﻕ‬ ‫ﺍﻟﻄﺒﺎﻋـــﺔ ﻭﻣﻨﺘﺠﺎﺗﻬﺎ ﺗﺼﻨﻊ ﺑﻤﺘﺎﻧﺔ ﻭﺩﻗﺔ ﻋﺎﻟﻴﺔ‪ .‬ﻟﻘﺪ‬ ‫ﻣﻜﻨﺘﻨـــﺎ ﺍﻟﻄﺒﺎﻋﺔ ﺩﺍﺧﻠﻴﴼ ﻣﻦ ﺧﻔـــﺾ ﻛﻠﻒ ﺍﻟﻄﺒﺎﻋﺔ‬ ‫ﺍﻟﻔﻌﻠﻴﺔ ﻟﺪﻳﻨﺎ ﺑﻮﺍﻗﻊ ‪ ٪٥٠‬ﻟﻜﻞ ﻣﺘﺮ ﻣﺮﺑﻊ“‪.‬‬ ‫ﻭﻳﺸﺪﺩ ﺃﻟﻦ ﻋﻠﻰ ﺩﻭﺭ ﻃﺎﺑﻌﺎﺕ ﺩﻭﺭﺳﺖ ﻓﻲ ﺗﺤﻘﻴﻖ‬ ‫ﺭﺅﻳﺔ ﻭﺃﻫـــﺪﺍﻑ ﻛﺎﻣﻴﺮﻭﻥ ﺑﺎﻟﻮﻧﺰ ﻋﻨـــﺪ ﺍﻟﻄﺒﺎﻋﺔ ﻋﻠﻰ‬ ‫ﻣﻮﺍﺩ ﻣﺨﺘﻠﻔﺔ‪ ،‬ﺇﺫ ﻳﻘﻮﻝ‪” :‬ﺗﺼﻨﻊ ﻣﻨﺎﻃﻴﺪﻧﺎ )ﺃﻭ ﺍﻟﻐﻄﺎﺀ‬ ‫ﺃﻭ ﺍﻟﺠـــﺰﺀ ﺍﻟـــﺬﻱ ﻳﻌﺒﺄ ﺑﺎﻟﻬـــﻮﺍﺀ ﺍﻟﺴـــﺎﺧﻦ ﺇﻥ ﺗﻮﺧﻴﻨﺎ‬ ‫ﺍﻟﺪﻗـــﺔ( ﻣﻦ ﺍﻟﻨﺎﻳﻠﻮﻥ ﻏﻴﺮ ﺍﻟﻘﺎﺑـــﻞ ﻟﻠﺘﻤﺰﻕ ﻭﺍﻟﻤﻐﻠﻒ‬ ‫ﺑﻤﺤﻠـــﻮﻝ ﺧﺎﺹ ﻟﺨﻔﺾ ﺍﻟﻤﺴـــﺎﻣﻴﺔ ﺍﻟﺠﻮﻳﺔ‪ ،‬ﻭﻣﻦ‬ ‫ﺍﻟﺼﻌـــﺐ ﺟـــﺪﴽ ﻭﺿـــﻊ ﺍﻟﺤﺒﺮ ﻋﻠـــﻰ ﺍﻟﻨﺴـــﻴﺞ ﺇﻻ ﺃﻥ‬ ‫ﺩﻭﺭﺳﺖ ﻛﺎﻧﺖ ﺍﻟﺸـــﺮﻛﺔ ﺍﻷﻛﺜﺮ ﺗﻌﺎﻭﻧﴼ ﻣﻌﻨﺎ ﻓﻲ ﻫﺬﺍ‬

‫ﺃﻟﻦ ﻧﻮﺑﻞ‪ ،‬ﺍﻟﻤﺪﻳﺮ ﺍﻟﻌﺎﻡ‬ ‫ﻟﻜﺎﻣﻴﺮﻭﻥ ﺑﺎﻟﻮﻧﺰ ﻟﻴﻤﺘﺪ‬

‫ﺍﻟﻤﺠﺎﻝ ﻭﻫﻲ ﺗﻮﺍﺻﻞ ﺫﻟﻚ“‪.‬‬ ‫ﻭﻳﻘـــﻮﻝ ﺃﻟـــﻦ ﻣﻌﻠﻘﴼ ﻋﻠـــﻰ ﺍﻟﺘﻄﻠﻌـــﺎﺕ ﺍﻟﻤﺴـــﺘﻘﺒﻠﻴﺔ‬ ‫ﻟﻠﻄﺒﺎﻋـــﺔ ﻋﻠـــﻰ ﺍﻟﻤﻨﺎﻃﻴـــﺪ‪” :‬ﻳﻤﻜﻨﻨـــﻲ ﻭﺻﻔﻬـــﺎ‬ ‫ﺑــــ ”ﺍﻷﻳـــﺎﻡ ﺍﻷﻭﻟـــﻰ“ ﻓﻴﻤـــﺎ ﻳﺘﻌﻠـــﻖ ﺑﺎﻟﻄﺒﺎﻋـــﺔ ﻋﻠﻰ‬ ‫ﺍﻟﻤﻨﺎﻃﻴـــﺪ‪ ،‬ﻓـــﻲ ﺍﻟﻮﻗـــﺖ ﺍﻟﺤﺎﺿﺮ ﻻ ﻳﻤﻜﻨﻨﺎ ﺳـــﻮﻯ‬ ‫ﺍﻟﻄﺒﺎﻋـــﺔ ﻋﻠـــﻰ ﺍﻟﻨﺴـــﻴﺞ ﺍﻷﺑﻴﺾ ﻟﻜﻨـــﻲ ﺃﺗﻮﻗﻊ ﺃﻥ‬ ‫ﺃﺿﻔﺖ ﻣﻨﺎﻃﻴﺪ ﻛﺎﻣﻴﺮﻭﻥ )ﻛﺎﻣﻴﺮﻭﻥ ﺑﺎﻟﻮﻧﺰ( ﺍﻟﺸﺮﻛﺔ‬

‫ﺑﺪ ً‬ ‫ﻻ ﻣﻦ ﺍﻹﻋﻼﻥ ﻓﻲ ﺃﻣﺮ ﻏﻴﺮ ﻣﻌﺘﺎﺩ ﺑﺎﻟﻤﺮﺓ“‪.‬‬

‫ﺍﻟﻤﺼﻨﻌـــﺔ ﻟﻠﻤﻨﺎﻃﻴـــﺪ ﻭﺍﻟﺘـــﻲ ﺗﺘﺨـــﺬ ﻣـــﻦ ﺍﻟﻤﻤﻠﻜﺔ‬

‫ﻭﻳﻀﻴـــﻒ‪” :‬ﻭﺍﻟﺼﻮﺭﺓ ﺍﻟﺘـــﻲ ﻳﺤﻤﻠﻬـــﺎ ﺍﻟﻤﻨﻄﺎﺩ ﻋﻨﺪ‬

‫ﺍﻟﻤﺘﺤﺪﺓ ﻣﻘﺮﴽ ﻟﻬﺎ ﺟﻮﴽ ﺭﺍﺋﻌﴼ ﻣﻦ ﺍﻟﺒﻬﺠﺔ ﻟﺪﻯ ﺍﻓﺘﺘﺎﺡ‬

‫ﺑـــﺮﺝ ﺧﻠﻴﻔﺔ ﺣﻴﺚ ﻳﺤـــﺎﻁ ﺑﺎﻷﻟﻌﺎﺏ ﺍﻟﻨﺎﺭﻳـــﺔ ﺍﻟﺮﺍﺋﻌﺔ‬ ‫ﻟﻬﻲ ﺧﻴـــﺮ ﻣﺜﺎﻝ ﻋﻠﻰ ﻛﻴﻒ ﻳﻤﻜﻦ ﺃﻥ ”ﺗﺘﺄﻟﻖ“ ﻟﻴ ً‬ ‫ﻼ‬

‫ﻭﺫﻟﻚ ﺣﻴﻦ ﺍﺭﺗﻔﻊ ﺍﻟﻤﻨﻄﺎﺩ ﺍﻟﻤﻤﻠﻮﺀ ﺑﺎﻟﻬﻮﺍﺀ ﺍﻟﺴﺎﺧﻦ‬

‫ﺍﻟﻤﻨﺎﻃﻴﺪ ﺍﻟﻤﻤﻠﻮﺀﺓ ﺑﺎﻟﻬﻮﺍﺀ ﺍﻟﺴـــﺎﺧﻦ ﻓﻲ ﺣﺎﻝ ﺟﺮﻯ‬

‫ﻭﺍﻟﺬﻱ ﻳﺤﻤﻞ ﺻﻮﺭﺓ ﺻﺎﺣﺐ ﺍﻟﺴـــﻤﻮ ﺍﻟﺸﻴﺦ ﻣﺤﻤﺪ‬

‫ﺗﺼﻤﻴﻤﻬـــﺎ ﺟﻴﺪﺍ‪ .‬ﻭﻛﻞ ﺻﻮﺭﺓ ﻣﻦ ﺍﻟﺼﻮﺭ ﺍﻟﻤﺨﺘﻠﻔﺔ‬

‫ﺃﻃﻮﻝ ﺑﻨﺎﺀ ﺑﻨﺎﻩ ﺍﻹﻧﺴـــﺎﻥ ﻭﻫﻮ ﺑﺮﺝ ﺧﻠﻴﻔﺔ ﻓﻲ ﺩﺑﻲ‪،‬‬

‫ﺑﻦ ﺭﺍﺷـــﺪ ﺁﻝ ﻣﻜﺘﻮﻡ ﺭﺋﻴـــﺲ ﻣﺠﻠﺲ ﺍﻟﻮﺯﺭﺍﺀ ﻧﺎﺋﺐ‬

‫ﺍﻟﺜﻼﺙ ﻋﻠﻰ ﺍﻟﻤﻨﻄﺎﺩ ﻫﻲ ﺑﻄﻮﻝ ‪ ١١‬ﻣﺘﺮﴽ“‪.‬‬

‫ﺭﺋﻴﺲ ﺩﻭﻟﺔ ﺍﻹﻣـــﺎﺭﺍﺕ ﺍﻟﻌﺮﺑﻴﺔ ﺍﻟﻤﺘﺤﺪﺓ ﺣﺎﻛﻢ ﺩﺑﻲ‬

‫ﻭﺗﺒﺤﺚ ﺍﻟﺸـــﺮﻛﺔ ﺣﺎﻟﻴﴼ ﻓﻲ ﺗﻮﺳـــﻴﻊ ﻣﺮﺍﻓﻖ ﺍﻟﻄﺒﺎﻋﺔ‬

‫ﻭﺳـــﻂ ﺍﻷﻟﻌـــﺎﺏ ﺍﻟﻨﺎﺭﻳـــﺔ ﻭﻫﺘﺎﻓـــﺎﺕ ﺍﻻﺣﺘﻔـــﺎﻝ ﻣﻦ‬

‫ﺩﺍﺧﻠﻴﴼ ﺍﻟﺨﺎﺻﺔ ﺑﻬﺎ ﻭﺫﻟﻚ ﻣﻦ ﺧﻼﻝ ﺷﺮﺍﺋﻬﺎ ﻣﺆﺧﺮﴽ‬

‫ﺍﻟﺠﻤﻬﻮﺭ‪.‬‬

‫ﻟﻠﻄﺎﺑﻌـــﺔ ﺩﻭﺭﺳـــﺖ ﻭﻫﻲ ﺑﻌـــﺮﺽ ‪ ٤،٧‬ﻣﺘﺮ ﻭﺑﻜﻠﻔﺔ‬

‫ﻭﻳﻜﺸـــﻒ ﺃﻟﻦ ﻧﻮﺑﻞ‪ ،‬ﺍﻟﻤﺪﻳﺮ ﺍﻟﻌـــﺎﻡ ﻟﻜﺎﻣﻴﺮﻭﻥ ﺑﺎﻟﻮﻧﺰ‬

‫ﺗﺰﻳﺪ ﻋﻠـــﻰ ‪ ١٠٠,٠٠٠‬ﺟﻨﻴﻪ ﺍﺳـــﺘﺮﻟﻴﻨﻲ‪ .‬ﻭﻳﻘﻮﻝ ﺃﻟﻦ‬

‫ﻟﻴﻤﺘﺪ‪ ،‬ﻛﻴﻒ ﺟﺮﻯ ﺍﻟﺘﻌﺎﻣﻞ ﻣﻊ ﻣﺸـــﺮﻭﻉ ﺑﺮﺝ ﺧﻠﻴﻔﺔ‬

‫ﻧﻮﺑـــﻞ ﻓﻲ ﻫـــﺬﺍ ﺍﻟﺼـــﺪﺩ‪” :‬ﻟﺪﻳﻨﺎ ﺍﻵﻟﺔ ﺩﻭﺭﺳـــﺖ ﺭﻭ‬

‫ﻓﻴﻤـــﺎ ﻳﺨﺺ ﺍﻟﻄﺒﺎﻋـــﺔ ﻭﺍﻟﻠﻮﺟﺴـــﺘﻴﺔ ﺇﺫ ﻳﻘﻮﻝ‪” :‬ﺗﻢ‬

‫‪ ٣٥١‬ﻭﺍﻟﺘﻲ ﺗﻢ ﺗﺮﻛﻴﺒﻬﺎ ﻓﻲ ﻣﺼﺎﻧﻌﻨﺎ ﺍﻟﻌﺎﻡ ﺍﻟﻤﺎﺿﻲ‪،‬‬

‫ﺇﻳﺼـــﺎﻝ ﺍﻟﻄﻠﺐ ﻭﺍﻟﺼﻮﺭ ﺇﻟﻴﻨﺎ ﻣﻦ ﺧﻼﻝ ﻭﺳـــﻴﻂ ﻓﻲ‬

‫ﻭﻧﻘـــﻮﻡ ﺣﺎﻟﻴـــﴼ ﺑﺘﻨﻔﻴﺬ ﺟﻤﻴـــﻊ ﺃﻋﻤـــﺎﻝ ﺍﻟﻄﺒﺎﻋﺔ ﻟﺪﻳﻨﺎ‬

‫ﺍﻹﻣـــﺎﺭﺍﺕ‪ ،‬ﻭﻧﺤﻦ ﻟﺪﻳﻨﺎ ﺃﺳﺎﺳـــﴼ ﻋﺪﺩ ﻣـــﻦ ﺍﻟﻤﻨﺎﻃﻴﺪ‬

‫ﺩﺍﺧﻠﻴـــﴼ‪ .‬ﻭﺭﺑﻤﺎ ﻳﻤﻜﻨﻨﻲ ﺃﻥ ﺃﺿـــﻊ ﻣﺎ ﻧﺆﻣﻦ ﺑﻪ ﻋﻠﻰ‬

‫ﺍﻷﺧﺮﻯ ﻓﻲ ﺍﻟﻤﻨﻄﻘﺔ ﺇﻻ ﺃﻥ ﻫﺬﻩ ﻫﻲ ﺍﻟﻤﺮﺓ ﺍﻷﻭﻟﻰ‬

‫ﺍﻟﻤﻨﺎﻃﻴﺪ ﻓﻲ ﺳـــﻴﺎﻕ ﻣﺎﻟﻲ ﻛﻤﺎ ﻳﻠﻲ‪ :‬ﺃﺗﻮﻗﻊ ﺃﻥ ﺗﻌﻮﺩ‬

‫ﻋﻠـــﻰ ﺍﻹﻃﻼﻕ ﻓﻲ ﺩﺑﻲ ﻭﺍﻟﺘﻲ ﻧﻘﻮﻡ ﻓﻴﻬﺎ ﺑﺎﻟﻄﺒﺎﻋﺔ‬

‫ﺩﻭﺭﺳـــﺖ ﺭﻭ ‪ ٣٥١‬ﻋﻠﻴﻨـــﺎ ﺑﻤﺎ ﺍﺳـــﺘﺜﻤﺮﻧﺎﻩ ﻓﻴﻬﺎ ﻓﻲ‬

‫ﺩﺍﺧﻠﻴﴼ‪ .‬ﻭﺃﻗﺮ ﺃﻥ ﻣﻌﻈﻢ ﺍﻟﻄﻠﺒﺎﺕ ﻋﻠﻰ ﺍﻟﻤﻨﺎﻃﻴﺪ ﻫﻲ‬

‫ﻏﻀﻮﻥ ‪ ١٢‬ﺷـــﻬﺮﴽ‪ .‬ﺑﺼﻔﺘﻨﺎ ﺷﺮﻛﺔ ﻣﺼﻨﻌﺔ ﻣﻌﺘﻤﺪﺓ‬

‫ﻣـــﻦ ﺃﺟﻞ ﺃﻏـــﺮﺍﺽ ﺗﺮﻭﻳﺠﻴـــﺔ ﻭﻫﻲ ﻣﺜﺎﺑـــﺔ ﻟﻮﺣﺎﺕ‬

‫ﻓﺈﻧﻨﺎ ﻧﺮﻏﺐ ﻓﻲ ﺍﻟﺘﻌﺎﻣﻞ ﻣﻊ ﺷـــﺮﻛﺎﺕ ﺗﻀﺎﻫﻴﻨﺎ ﻓﻲ‬

‫ﻃﺎﺋـــﺮﺓ ﻋﻤﻼﻗﺔ‪ ،‬ﺃﻣﺎ ﺃﻥ ﺗﻘـــﻮﻡ ﺑﺤﻤﻞ ﺻﻮﺭ ﻷﻧﺎﺱ‬

‫ﺍﻻﻫﺘﻤﺎﻡ ﺑﺎﻟﺠﻮﺩﺓ‪ ،‬ﻭﺩﻭﺭﺳﺖ ﺗﻤﺘﻌﺖ ﺑﺴﻤﻌﺔ ﻃﻴﺒﺔ‬

‫ﻳﺘﻐﻴﺮ ﻫﺬﺍ ﺍﻟﺤﺎﻝ ﻭﺫﻟﻚ ﺑﺘﻄﻮﻳﺮ ﺍﻟﻤﺰﻳﺪ ﻣﻦ ﺍﻷﺣﺒﺎﺭ‬ ‫ﺍﻟﻤﻌﺎﻟﺠﺔ ﺑﺎﻷﺷﻌﺔ ﻓﻮﻕ ﺍﻟﺒﻨﻔﺴﺠﻴﺔ ﻭﺑﻜﺜﺎﻓﺔ ﺃﻓﻀﻞ‬ ‫ﺧـــﻼﻝ ﺍﻟﺴـــﻨﻮﺍﺕ ﺍﻟﻘﻠﻴﻠـــﺔ ﺍﻟﻘﺎﺩﻣﺔ‪ .‬ﻛﻤـــﺎ ﺃﺗﻮﻗﻊ ﺃﻥ‬ ‫ﻧﺼﻞ ﺑﺴـــﺮﻋﺔ ﻛﺒﻴﺮﺓ ﺇﻟﻰ ﺣـــﺎﻝ ﻧﺘﻤﻜﻦ ﻣﻦ ﺧﻼﻟﻪ‬ ‫ﻣﻦ ﻃﺒﺎﻋﺔ ﺃﻏﻠﺐ ﺃﻋﻤﺎﻟﻨﺎ ﺍﻟﻔﻨﻴﺔ‪ ،‬ﻭﺃﺷـــﺪﺩ ﺍﻟﻘﻮﻝ ﻫﻨﺎ‬ ‫ﺃﻧﻪ ﺇﺿﺎﻓﺔ ﺇﻟﻰ ﺍﻟﻤﻨﺎﻃﻴـــﺪ ﻓﺈﻧﻨﺎ ﻧﻘﻮﻡ ﺑﺘﺼﻨﻴﻊ ﺍﻟﻌﺪﻳﺪ‬ ‫ﻣـــﻦ ﺍﻟﻤﻨﺘﺠﺎﺕ ﺍﻟﻤﺨﺘﻠﻔﺔ ﺍﻟﻤﺼﻨﻮﻋﺔ ﻣﻦ ﺍﻟﻨﺴـــﻴﺞ‬ ‫ﻭﺍﻟﻘﺎﺑﻠـــﺔ ﻟﻠﻨﻔﺦ ﻭﺃﺗﻮﻗﻊ ﺃﻥ ﻧﻘﻮﻡ ﺑﺎﻟﻄﺒﺎﻋﺔ ﻋﻠﻴﻬﺎ ﻓﻲ‬ ‫ﺍﻟﻤﺴﺘﻘﺒﻞ ﺍﻟﻘﺮﻳﺐ“‪.‬‬ ‫ﻭﺗﻌﺮﻳﻔﴼ ﺑﺎﻟﺸـــﺮﻛﺔ‪ ،‬ﻓﻘﺪ ﺗﺄﺳﺴـــﺖ ﻛﺎﻣﻴـــﺮﻭﻥ ﺑﺎﻟﻮﻧﺰ‬ ‫ﻋـــﺎﻡ ‪ ١٩٧١‬ﻓـــﻲ ﻣﺪﻳﻨـــﺔ ﺑﺮﻳﺴـــﺘﻮﻥ ﺑﺎﻟﻤﻤﻠﻜـــﺔ‬ ‫ﺍﻟﻤﺘﺤـــﺪﺓ ﻭﺗﻌـــﺪ ﺃﺿﺨﻢ ﺷـــﺮﻛﺔ ﻣﺼﻨﻌـــﺔ ﻟﻠﻤﻨﺎﻃﻴﺪ‬ ‫ﺍﻟﻤﻤﻠـــﻮﺀﺓ ﺑﺎﻟﻬﻮﺍﺀ ﺍﻟﺴـــﺎﺧﻦ ﻋﻠﻰ ﻣﺴـــﺘﻮﻯ ﺍﻟﻌﺎﻟﻢ‪.‬‬ ‫ﻭﻫـــﻲ ﺗﻘﻮﻡ ﺑﺼﻨﺎﻋﺔ ﻣﻨﺘﺠﺎﺕ ﻣـــﻦ ﻗﺒﻴﻞ ﻣﻨﺘﺠﺎﺕ‬ ‫ﺍﻟﻨﺴﻴﺞ‪ ،‬ﺍﻟﻤﻨﺘﺠﺎﺕ ﺍﻟﻘﺎﺑﻠﺔ ﻟﻠﻨﻔﺦ‪ ،‬ﻣﻨﺼﺎﺕ ﺍﻟﻌﺮﺽ‪،‬‬ ‫ﻣﻌﺮﻭﺿـــﺎﺕ ﺍﻟﻤﻨﺘﺠﺎﺕ ﺍﻟﻌﻤﻼﻗـــﺔ‪ ،‬ﺍﻟﺘﻐﻠﻴﻒ ﺍﻟﻮﻗﺎﺋﻲ‬ ‫ﺍﻟﻤﺘﺨﺼﺺ‪ ،‬ﺃﺭﺿﻴﺎﺕ ﺍﻟﻜﺎﻣﻴﺮﺍﺕ ﺍﻟﺠﻮﻳﺔ‪ ،‬ﻣﺼﺎﺑﻴﺢ‬ ‫ﺍﻹﺿـــﺎﺀﺓ ﺍﻟﺘـــﻲ ﺗﻌـــﻮﻡ ﻓـــﻲ ﺍﻟﺠـــﻮ ﻭﻃﺒﺎﻋـــﺔ ﺍﻟﻘﻄﻊ‬ ‫ﺍﻟﻌﺮﻳﺾ ﻟﻐﺎﻳﺔ ﻋﺮﺽ ﺛﻼﺛﺔ ﺃﻣﺘﺎﺭ ﻭﺑﺄﻱ ﻃﻮﻝ‪.‬‬

‫‪www.meprinter.com‬‬

‫‪ME Printer February 2010‬‬

‫ﻟﻠﺤﺼـﻮﻝ ﻋﻠﻰ ﺍﻟﻨﺴﺨﺔ ﺍﻹﻟﻜﺘﺮﻭﻧﻴﺔ ﺃﺩﺧﻞ ﺇﻟﻰ ﻣﻮﻗﻌﻨﺎ‬

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‫ﺍﻷﺧﺒـــﺎﺭ‬

‫ﺍﻟﻜﻮﻳﺖ‪ :‬ﺷﺮﻛﺔ ﺍﻟﻜﻮﻳﺖ ﺍﻟﻤﺘﺤﺪﺓ ﺗﺸﺘﺮﻱ ﻃﺎﺑﻌﺔ ﻣﺎﻧﻮﻏﺮﺍﻑ ﺳﻴﺘﻴﻼﻳﻦ‬ ‫ﺇﻛﺴﺒﺮﻳﺲ ﻋﻦ ﻃﺮﻳﻖ ﺩﻳﻨﺎﻏﺮﺍﻑ‬ ‫ﺍﻟﻬﺪﻑ ﻣﻦ ﺍﻟﺼﻔﻘﺔ ﻫﻮ ﺍﻟﺘﻌﺎﻣﻞ ﻣﻊ ﻣﺘﻄﻠﺒﺎﺕ ﺍﻟﺸﺮﻛﺔ ﺍﻟﻤﺘﺰﺍﻳﺪﺓ ﻣﻦ ﺍﻟﻄﺒﺎﻋﺔ ﻣﺘﻌﺪﺩﺓ ﺍﻷﻟﻮﺍﻥ‬ ‫ﺗﺒﺤـــﺚ ﺷـــﺮﻛﺔ ﺍﻟﻜﻮﻳـــﺖ ﺍﻟﻤﺘﺤـــﺪﺓ‪ ،‬ﻭﻫﻲ ﺍﻟﻨﺎﺷـــﺮ‬

‫ﻭﻓﺼﻞ ﺍﻷﻟﻮﺍﻥ‪.‬‬

‫ﻟﻌﺪﺓ ﺻﺤﻒ ﻭﻣﺠﻼﺕ ﻣﻦ ﻗﺒﻴﻞ ﺍﻟﻮﺳـــﻴﻂ ﻭﻟﻴﺎﻟﻴﻨﺎ‬

‫ﻭﺗﻤﺘﺎﺯ ﺍﻟﻄﺎﺑﻌﺔ ﻣﺎﻧﻴﻮﺟﺮﺍﻑ ﺳـــﻴﺘﻴﻼﻳﻦ ﺇﻛﺴﺒﺮﻳﺲ‬

‫ﻭﺍﻟﺤﻴـــﺎﺓ ﻭﺍﻟﺒـــﻼﺩ ﻭﺍﻟﺠﺰﻳـــﺮﺓ‪ ،‬ﺗﻮﺳـــﻴﻊ ﺣﻘﻴﺒﺘﻬﺎ ﻣﻦ‬

‫ﺑﻘﻄـــﻊ ﺑﻤﻘﺎﺱ ‪ ٥٧٨‬ﻣﻠـــﻢ‪ ،‬ﻛﻤﺎ ﻳﻤﻜﻨﻬـــﺎ ﺇﻧﺘﺎﺝ ﻣﺎ‬

‫ﺧﻼﻝ ﺍﻟﺼﻔﻘـــﺔ ﺍﻟﺘﻲ ﻋﻘﺪﺗﻬﺎ ﻣﺆﺧﺮﴽ ﻟﺸـــﺮﺍﺀ ﻃﺎﺑﻌﺔ‬

‫ﻳﺼـــﻞ ﻟﻐﺎﻳـــﺔ ‪ ٣٥,٠٠٠‬ﻧﺴـــﺨﺔ ﻓﻲ ﺍﻟﺴـــﺎﻋﺔ‪ .‬ﻭﻫﻲ‬

‫ﻣﺎﻧﻴﻮﺟـــﺮﺍﻑ ﺳـــﻴﺘﻴﻼﻳﻦ ﺇﻛﺴـــﺒﺮﻳﺲ ﻋـــﻦ ﻃﺮﻳﻖ‬

‫ﺗﺘﺄﻟﻒ ﻣﻦ ﺧﻤﺴـــﺔ ﺍﺳـــﻄﻮﺍﻧﺎﺕ ‪ ،٤x٤‬ﻭﺣﺪﺓ ﻃﺒﺎﻋﺔ‬

‫ﺩﻳﻨﺎﻏﺮﺍﻑ‪.‬‬

‫ﺃﺣﺎﺩﻳـــﺔ ﻣـــﻦ ﺩﻭﻥ ﻓـــﻚ‪ ،‬ﻭﺟﺪﺗـــﺎ ﻃﺒﺎﻋـــﺔ ﺃﺣﺎﺩﻳﺘﺎﻥ‬

‫ﻭﺗﻬـــﺪﻑ ﺍﻟﺸـــﺮﻛﺔ ﺇﻟـــﻰ ﻭﺿـــﻊ ﻣﻌﺎﻳﻴﺮ ﺟﺪﻳـــﺪﺓ ﻓﻲ‬

‫ﻣﺘﺮﺍﺻﺘـــﺎﻥ‪ ،‬ﺛﻼﺙ ﻭﺣﺪﺍﺕ ﻭﻳﺐ‪ ،‬ﻋﺸـــﺮ ﻣﻮﺻﻼﺕ‬

‫ﺍﻟﺼﻨﺎﻋـــﺔ ﺍﻟﻜﻮﻳﺘﻴـــﺔ ﻟﻠﻮﻓـــﺎﺀ ﺑﻤﺨﺮﺟـــﺎﺕ ﺍﻟﻄﺒﺎﻋـــﺔ‬

‫ﻣﺴـــﺘﻘﻠﺔ ﻟﻠﺒﻜـــﺮﺍﺕ ﻭﻃﻴـــﺔ ﻭﺍﺣـــﺪﺓ ‪ ٢:٣:٢‬ﻣﻊ ﺭﺑﻊ‬

‫ﺍﻟﻤﺮﻏﻮﺑـــﺔ ﺑﻤﺮﻭﺭ ﺍﻟﻮﻗﺖ ﻣﻊ ﺯﻳـــﺎﺩﺓ ﻋﺪﺩ ﺍﻟﺼﻔﺤﺎﺕ‬

‫ﻃﻴﺔ‪.‬‬

‫ﺍﻟﻤﻠﻮﻧﺔ‪ ،‬ﻭﺗﻘﺪﻡ ﻣﺎﻧﻴﻮﺟﺮﺍﻑ ﺳـــﻴﺘﻴﻼﻳﻦ ﺇﻛﺴﺒﺮﻳﺲ‬

‫ﻭﻳﺘﻢ ﺍﻟﺘﺤﻜﻢ ﺑﻤﺎﻧﻮﻏﺮﺍﻑ ﺳـــﻴﺘﻴﻼﻳﻦ ﺇﻛﺴـــﺒﺮﻳﺲ‬

‫ﻭﺑﺤﺴـــﺐ ﺯﺑﺎﺋﻨﻬﺎ ﻛﺎﻓﺔ ﺍﻟﻤﺘﻄﻠﺒـــﺎﺕ ﺍﻟﺘﻲ ﺗﺤﺘﺎﺟﻬﺎ‬

‫ﻣﻦ ﺧﻼﻝ ﻟﻮﺣﺔ ﺷﺎﺷـــﺔ ﻣﻠﻮﻧﺔ ﺗﻌﻤﻞ ﺑﺎﻟﻠﻤﺲ )ﺑﻲ‬

‫ﺍﻟﺸـــﺮﻛﺔ ﻟﺘﺤﻘﻴﻖ ﺃﻫﺪﺍﻓﻬﺎ‪ ،‬ﺇﺫ ﺗﻤﺘـــﺎﺯ ﻃﺒﺎﻋﺔ ﺍﻟﻮﻳﺐ‬

‫ﺇﻝ ﺳﻲ( ﺣﻴﺚ ﻳﺘﺤﻜﻢ ﺍﻟﻤﺸﻐﻞ ﺑﻜﻞ ﻭﺣﺪﺓ ﻃﺒﺎﻋﺔ‬

‫ﺃﻭﻓﺴـــﺖ ﺫﺍﺕ ﺍﻟﻤﺤﻴـــﻂ ﺍﻟﻮﺍﺣﺪ ﺃﻱ ﺍﻟﻌـــﺮﺽ ﺍﻟﻮﺍﺣﺪ‬

‫ﺑﺘـــﻮﺍﺯﻥ ﺍﻟﺤﺒﺮ ﻭﺍﻟﻤﺎﺀ‪ ،‬ﻭﻳﻘﻮﻡ ﺍﻟﻌﺪﺍﺩ ﺑﻌﺮﺽ ﺇﺟﻤﺎﻟﻲ‬

‫ﺍﻟﻤﻀﻐـــﻮﻁ ﺑﺘﺮﻛﻴـــﺐ ﻣـــﺮﻥ ﻟﻮﺣـــﺪﺍﺕ ﺍﻟﻄﺒﺎﻋـــﺔ‬

‫ﻭﺻﺎﻓﻲ ﺍﻟﻨﺴـــﺦ ﻭﺭﺳـــﺎﺋﻞ ﺍﻟﺘﻨﺒﻴﻪ ﻭﻛﺬﻟﻚ ﺍﻟﻜﺸـــﻒ‬

‫ﻭﺍﻟﺤﺎﻓﻈـــﺎﺕ ﻭﻣﺴـــﺎﻧﺪ ﺍﻟﺒﻜـــﺮﺍﺕ‪ .‬ﻭﻫـــﻲ ﻻ ﺗﻘـــﺪﻡ‬

‫ﻋﻦ ﺗﻮﻗـــﻒ ﺍﻟﻮﻳﺐ‪ .‬ﻭﺍﻟﻄﺎﺑﻌﺔ ﻣﺠﻬـــﺰﺓ ﺑﻨﻈﺎﻡ ﺇﻋﺎﺩﺓ‬

‫ﺗﺸـــﻜﻴﻠﺔ ﻭﺍﺳـــﻌﺔ ﻣﻦ ﺇﻣﻜﺎﻧﻴﺎﺕ ﺍﻟﺘﺮﺗﻴـــﺐ‪ ،‬ﺑﻞ ﺇﻧﻬﺎ‬

‫ﺗﺮﺗﻴﺐ ﺍﻟﺤﺒـــﺮ ﻣﺎﻧﻴﻮﻛﻮﻟﺮ ﻣﻊ ﻭﺻﻠـــﺔ ‪ CIP4‬ﻭﺍﻟﺘﻲ‬

‫ﻭﻛﺬﻟـــﻚ ﻣﻦ ﻗـــﺪﺭﺍﺕ ﺍﻹﻧﺘﺎﺝ ﻓﻴﻤﺎ ﻳﺘﻌﻠـــﻖ ﺑﺘﺮﺗﻴﺐ‬

‫ﺗﺴـــﻤﺢ ﺑﺎﻟﺘﺤﻜـــﻢ ﺑﺎﻟﺤﺒﺮ ﻣﺮﻛﺰﻳﴼ‪ ،‬ﻛﻤـــﺎ ﺃﻧﻬﺎ ﻣﺰﻭﺩﺓ‬

‫ﺑﻨﻈـــﺎﻡ ﻛﻮﺍﺗﻴﻚ ﻟﻠﺘﺤﻜﻢ ﺑﺎﻷﻟﻮﺍﻥ ﻣﻊ ﺣﻠﻘﺔ ﺗﻜﺮﺍﺭﻳﺔ‬ ‫ﻟﻠﺘﺤﻜﻢ ﻋﻦ ﻗﺮﺏ ﺑﺄﻟﻮﺍﻥ ﺍﻟﺤﺒﺮ ﺍﻟﺮﺋﻴﺴﻴﺔ ﻭﺍﻟﺘﺤﻜﻢ‬ ‫ﻓﻲ ﺍﻟﺘﺴﺠﻴﻞ ﻭﺍﻟﻘﻄﻊ‪.‬‬

‫ﺍﻟﺨﺮﻳﻒ ﻟﺤﻠﻮﻝ ﺍﻟﻄﺒﺎﻋﺔ ﺗﺒﺮﻡ ﺻﻔﻘﺔ ﺛﻼﺛﻴﺔ ﻟﺒﻴﻊ ﺁﻻﺕ ﻃﻲ‬ ‫ﺍﻟﺴﻌﻮﺩﻳﺔ‪ّ :‬‬ ‫ﻭﻟﺼﻖ ﻣﻦ ﺑﻴﺘﺮﺍﺗﻮﺭ‬ ‫ﺍﻵﻟﺔ ﻣﻴﺘﺮﻭ ‪ ٨٧‬ﺗﻠﺒﻲ ﺍﺣﺘﻴﺎﺟﺎﺕ ﻣﺨﺘﻠﻒ ﺃﻋﻤﺎﻝ ﺍﻟﺘﺤﻮﻳﻞ ﻭﺍﻟﺘﺸﻄﻴﺐ‬ ‫ﺍﻷﺧﺮﻯ ﻣـــﻦ ﻫﺬﺍ ﺍﻟﻨﻮﻉ ﻓﺈﻧﻪ ﻟﻴـــﺲ ﻣﻦ ﺍﻟﻀﺮﻭﺭﻱ‬ ‫ﺷـــﺮﺍﺀ ﺁﻟـــﺔ ﻣﺨﺘﻠﻔﺔ ﻟـــﻜﻞ ﺗﻄﺒﻴﻖ‪ ،‬ﻓﻨﻈـــﺎﻡ ﺍﻹﺩﺍﺭﺓ‬ ‫ﺍﻟﺮﻗﻤﻴـــﺔ ﻳﺴـــﻤﺢ ﺑﺎﻟﺘﻮﺍﻓﻖ ﻣﻊ ﺍﻟﻮﺣـــﺪﺍﺕ ﺃﻭ ﺍﻵﻻﺕ‬ ‫ﺍﻷﺧـــﺮﻯ‪ .‬ﻛﻤﺎ ﻳﻤﻜﻦ ﺍﻟﺘﺤﻜﻢ ﻓـــﻲ ﻛﺎﻓﺔ ﺍﻷﻭﺿﺎﻉ‬ ‫ﻣـــﻦ ﻟﻮﺣـــﺔ ﺳـــﻴﻄﺮﺓ ﺫﺍﺕ ﺷﺎﺷـــﺔ ﺗﻌﻤـــﻞ ﺑﺎﻟﻠﻤﺲ‪،‬‬ ‫ﻭﻧﻈـــﺮﴽ ﻟﺘﺼﻤﻴﻤﻬﺎ ﺍﻟﻤﺜﺎﻟﻲ ﻳﻤﻜﻦ ﺍﺳـــﺘﺨﺪﺍﻡ ﺍﻵﻟﺔ‬ ‫ﻣﻴﺘـــﺮﻭ ‪ ٧٨‬ﻣﻊ ﻣﺤﻠﻘﺎﺕ ﺃﺧﺮﻯ ﻣﺜﻞ ﻭﺣﺪﺍﺕ ﻭﺿﻊ‬ ‫ﺍﻷﺷـــﺮﻃﺔ ﻭﺃﺟﻬﺰﺓ ﺍﻟﻠﺼﻖ ﻭﻭﺣﺪﺍﺕ ﺗﻐﺬﻳﺔ ﺑﻄﺎﻗﺎﺕ‬ ‫ﺍﻹﺭﻓﺎﻕ ﻭﺍﻻﺳﻄﻮﺍﻧﺎﺕ ﺍﻟﻤﺪﻣﺠﺔ ﻭﻣﺎ ﺇﻟﻰ ﺫﻟﻚ‪ ،‬ﻛﻤﺎ‬

‫‪ME Printer February 2010‬‬

‫ﺃﻧﻬﺎ ﻣﻬﻴﺄﺓ ﻟﻠﺘﻮﺳﻊ ﺑﻤﻘﺪﺍﺭ ‪ ٩٠‬ﺩﺭﺟﺔ“‪.‬‬

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‫ﻗﺎﻣﺖ ﺷﺮﻛﺔ ﺍﻟﺨﺮﻳﻒ ﻟﺤﻠﻮﻝ ﺍﻟﻄﺒﺎﻋﺔ ﻓﻲ ﺍﻟﻤﻤﻠﻜﺔ‬

‫ﺁﻣﻨﴼ ﻟﻠﻤﻮﺍﺩ‪ ،‬ﻭﻟﻀﻤﺎﻥ ﺳـــﻼﻣﺔ ﺍﻟﻤﺸـــﻐﻞ ﻓﺈﻥ ﺍﻵﻟﺔ‬

‫ﺍﻟﻌﺮﺑﻴﺔ ﺍﻟﺴـــﻌﻮﺩﻳﺔ ﻣﺆﺧﺮﴽ ﺑﺒﻴـــﻊ ﺁﻻﺕ ﻃﻲ ﻭﻟﺼﻖ‬

‫ﻣـــﺰﻭﺩﺓ ﺑﺄﺭﺿﻴـــﺔ ﺇﻟﻜﺘﺮﻭﻧﻴـــﺔ ﻓﻲ ﺣﺎﻝ ﺧﻄـــﺎ ﻋﻠﻴﻬﺎ‬

‫ﻟﻤﻄﺒﻌﺔ ﺟﺎﻣﻌﺔ ﺍﻹﻣﺎﻡ ﻭﻣﻄﺒﻌﺔ ﺍﻟﻨﺎﺷـــﺮ ﺍﻟﻌﺮﺑﻲ ﻓﻲ‬

‫ﺍﻟﻤﺸـــﻐﻞ‪ .‬ﻭﻧﻈﺎﻡ ﺍﻟﺤﺮﻛﺔ )ﺇﻟﻰ ﺍﻷﻣـــﺎﻡ ﺃﻭ ﺍﻟﺨﻠﻒ(‬

‫ﺍﻟﺮﻳﺎﺽ ﻭﺍﻟﻤﻄﺒﻌﺔ ﺍﻟﻤﻠﻜﻴﺔ ﻓﻲ ﺍﻟﺠﺒﻴﻞ‪.‬‬

‫ﻳﺴـــﺎﻋﺪ ﺍﻟﻤﺸـــﻐﻞ ﻋﻠﻰ ﺇﻋﺪﺍﺩ ﺍﻵﻟﺔ ﺩﻭﻥ ﺍﺳـــﺘﺨﺪﺍﻡ‬

‫ﻭﺍﻵﻟـــﺔ ﻣﻴﺘـــﺮﻭ ‪ ٧٨‬ﺁﻟـــﺔ ﻣﺮﻧـــﺔ‪ ،‬ﻭﻫﻲ ﺑﻔﻀـــﻞ ﺑﻨﻴﺔ‬

‫ﻋﺠﻼﺕ ﻳﺪﻭﻳﺔ ﺛﻘﻴﻠﺔ‪.‬‬

‫ﺗﺼﻤﻴﻤﻬـــﺎ ﺍﻟﻤﻔﺘـــﻮﺡ ﻳﻤﻜـــﻦ ﺍﻻﺳـــﺘﻔﺎﺩﺓ ﻣﻨﻬﺎ ﻓﻲ‬

‫ﻭﺍﻟﻤﻬﻨـــﺪﺱ ﺧﺎﻟـــﺪ ﻧﺪﺍ‪ ،‬ﻣﺪﻳـــﺮ ﺇﺩﺍﺭﺓ ﺍﻟﻤﺸـــﺎﺭﻳﻊ ﻓﻲ‬

‫ﻣﺨﺘﻠـــﻒ ﺃﻧـــﻮﺍﻉ ﺃﻋﻤـــﺎﻝ ﺍﻟﺘﺤﻮﻳﻞ ﻭﺍﻟﺘﺸـــﻄﻴﺐ ﻣﻦ‬

‫ﺍﻟﺨﺮﻳﻒ ﻟﺤﻠﻮﻝ ﺍﻟﻄﺒﺎﻋﺔ ﻣﺘﻔﺎﺋﻞ ﺑﺸﺄﻥ ﺍﻟﺤﺎﺟﺔ ﺇﻟﻰ‬

‫ﻗﺒﻴﻞ ﺍﻟﻄـــﻲ ﻭﺍﻟﻠﺼﻖ ﻭﺍﻟﺘﺜﻘﻴـــﺐ ﻭﺍﻟﺘﺠﻌﻴﺪ‪ .‬ﻭﺍﻵﻟﺔ‬ ‫ﻣﺠﻬﺰﺓ ﺑﻨﻈﺎﻡ ﻧﻘﻞ ﻣﺰﻭﺩ ﺑﺎﺳـــﻄﻮﺍﻧﺎﺕ ﻳﻀﻤﻦ ﻧﻘ ً‬ ‫ﻼ‬

‫ﺁﻻﺕ ﻣﺸﺎﺑﻬﺔ ﻣﻦ ﺍﻟﺸـــﺮﻛﺔ ﺍﻹﻳﻄﺎﻟﻴﺔ ﺍﻟﻤﺼﻨﻌﺔ ﺇﺫ‬ ‫ﻳﻘـــﻮﻝ ﻓﻲ ﻫﺬﺍ ﺍﻟﺼـــﺪﺩ‪” :‬ﻋﻠﻰ ﺍﻟﻌﻜﺲ ﻣﻦ ﺍﻵﻻﺕ‬


‫ﻟﺒﻨﺎﻥ‪ :‬ﺍﻟﻤﻄﺒﻌﺔ ﺍﻟﻌﺼﺮﻳﺔ ﺗﺪﺧﻞ ﺳﻮﻕ ﻃﺒﺎﻋﺔ ﺍﻟﻔﻠﻜﺴﻮ ﻭﻳﺐ ﺍﻟﻀﻴﻖ‬ ‫ﺍﻟﺸﺮﻛﺔ ﺗﺸﺘﺮﻱ ﻃﺎﺑﻌﺔ ﻣﺎﺭﻙ ﺁﻧﺪﻱ ‪ ٢٢٠٠‬ﺇﻛﺲ ﺇﻝ‬ ‫ﺷـــﺮﻛﺔ ﺍﻟﻤﻄﺒﻌـــﺔ ﺍﻟﻌﺼﺮﻳـــﺔ‪ ،‬ﻭﻫﻲ ﻣﻄﺒﻌـــﺔ ﺗﺠﺎﺭﻳﺔ‬ ‫ﺗﺘﺨـــﺬ ﻣﻦ ﺑﻴﺮﻭﺕ ﻣﻘـــﺮﴽ ﻟﻬﺎ‪ ،‬ﺃﺿﺎﻓـــﺖ ﺍﻵﻟﺔ ﻣﺎﺭﻙ‬ ‫ﺁﻧـــﺪﻱ ‪ ٢٢٠٠‬ﺇﻛﺲ ﺇﻝ ﻭﺫﻟـــﻚ ﻟﺘﻌﺰﻳﺰ ﺧﺪﻣﺎﺗﻬﺎ ﻓﻲ‬ ‫ﺳـــﻮﻕ ﻃﺒﺎﻋﺔ ﺍﻟﻌﻼﻣﺎﺕ ﻭﺍﻟﻔﻠﻜﺴﻮ ﻭﻳﺐ ﻭﺍﻟﺒﻄﺎﻗﺎﺕ‬ ‫ﻭﺍﻟﺘﺬﺍﻛﺮ‪.‬‬ ‫ﻭﻗﺪ ﺩﻋﺎ ﺭﻳﺘﺸـــﺎﺭﺩ ﻧﺼﺮﺍﻭﻱ‪ ،‬ﻣﺎﻟﻚ ﻭﻣﺪﻳﺮ ﺍﻟﻤﻄﺒﻌﺔ‬ ‫ﺍﻟﻌﺼﺮﻳﺔ ﺍﻵﻟﺔ ﻣﺎﺭﻙ ﺁﻧﺪﻱ ‪ ٢٢٠٠‬ﺇﻛﺲ ﺇﻝ ﺑﻄﺎﺑﻌﺔ‬ ‫”ﺍﻟﺠﻴـــﻞ ﺍﻟﻘـــﺎﺩﻡ“ ﻭﺫﻟـــﻚ ﻧﻈﺮﴽ ﻟﺴـــﻬﻮﻟﺔ ﺗﺸـــﻐﻴﻠﻬﺎ‬ ‫ﻭﺍﻟﺘـــﻲ ﻻ ﺗﺘﻄﻠﺐ ﻣﻦ ﺍﻟﻤﺸـــﻐﻞ ﺳـــﻮﻯ ﺍﻟﻘﻠﻴﻞ ﻣﻦ‬ ‫ﺍﻟﺘﺪﺧـــﻞ‪ ،‬ﻭﺍﻟﺤﺪ ﺍﻷﺩﻧـــﻰ ﻣﻦ ﺍﻟﺘﻌﺪﻳـــﻼﺕ ﻛﻤﺎ ﺃﻧﻬﺎ‬ ‫ﻻ ﺳﻬ ً‬ ‫ﺗﻮﻓﺮ ﻟﻠﻤﺸـــﻐﻞ ﺳـــﻴﻄﺮﺓ ﻭﺩﺧﻮ ً‬ ‫ﻼ ﻋﻠﻰ ﺟﻤﻴﻊ‬ ‫ﻭﻇﺎﺋﻒ ﺍﻟﻄﺎﺑﻌﺔ‪.‬‬ ‫ﻭﻳﻘـــﻮﻝ ﻧﺼـــﺮﺍﻭﻱ ﻣﻌﻠﻘﴼ ﻋﻠـــﻰ ﺍﻟﻤﺴـــﺎﻋﺪﺓ ﺍﻟﺘﻘﻨﻴﺔ‬

‫ﻳﻤﻜـــﻦ ﺇﻋﺪﺍﺩ ﻣﺤﻄﺔ ﻣﺘﻜﺎﻣﻠﺔ ﻓـــﻲ ﺃﻗﻞ ﻣﻦ ﺩﻗﻴﻘﺔ‬

‫ﻭﺍﻵﻟـــﺔ ﻣﺎﺭﻙ ﺁﻧﺪﻱ ‪ ٢٢٠٠‬ﺇﻛـــﺲ ﺇﻝ ﻣﻌﺮﻭﻓﺔ ﺑﺄﻧﻬﺎ‬

‫ﺍﻟﻤﺘﺎﺣﺔ ﻓﻲ ﻟﺒﻨﺎﻥ ﺑﻮﺻﻔﻬﺎ ﺇﺣﺪﻯ ﺍﻟﻌﻮﺍﻣﻞ ﺍﻟﺮﺋﻴﺴﻴﺔ‬

‫ﻭﺍﺣـــﺪﺓ ﺩﻭﻥ ﺍﻟﺤﺎﺟـــﺔ ﺇﻟـــﻰ ﺇﺿﻔﺎﺀ ﺗﻌﺪﻳـــﻼﺕ ﻋﻠﻰ‬

‫ﺃﻭﻝ ﻃﺎﺑﻌـــﺔ ﻟﻠﻮﻳـــﺐ ﺍﻟﻀﻴﻖ ﻣﺰﻭﺩﺓ ﺑﻨﻈـــﺎﻡ ﺍﻟﺘﺤﺒﻴﺮ‬

‫ﺍﻟﺘﻲ ﺣﻔﺰﺗﻪ ﻟﻼﺳـــﺘﺜﻤﺎﺭ ﻓﻲ ﻣﺠـــﺎﻝ ﻃﺒﺎﻋﺔ ﺍﻟﻮﻳﺐ‬

‫ﺍﻟﺤﺒـــﺮ‪ .‬ﻛﻤﺎ ﻳﺘﻢ ﺗﻜـــﺮﺍﺭ ﺍﻟﺘﻐﻴﻴﺮ ﻓـــﻲ ﺍﻟﺤﺠﻢ ﺩﻭﻥ‬

‫ﺍﻟﺜـــﻮﺭﻱ ”‪ “QC‬ﺃﻱ ﺍﻟﺘﻐﻴﻴـــﺮ ﺍﻟﺴـــﺮﻳﻊ‪ ،‬ﻭﻫﻲ ﻃﺎﺑﻌﺔ‬

‫ﺍﻟﻀﻴﻖ‪” :‬ﺗﺘﻤﺘﻊ ﺍﻵﻟﺔ ﻣﺎﺭﻙ ﺁﻧﺪﻱ ‪ ٢٢٠٠‬ﺇﻛﺲ ﺇﻝ‬

‫ﺗﻌﺪﻳـــﻼﺕ‪ ،‬ﻓﻴﻤﺎ ﻳﺘﻐﻴـــﺮ ﺇﻋﺪﺍﺩ ﺍﻟﻄﺒﻌـــﺔ ﻓﻲ ﻏﻀﻮﻥ‬

‫ﻣﻤﺘﺎﺯﺓ ﻋﺎﻟﻴﺔ ﺍﻟﺴـــﺮﻋﺔ ﻭﻣﺼﺼﻤﺔ ﻷﻋﻤﺎﻝ ﺍﻟﻄﺒﺎﻋﺔ‬

‫ﺑﺎﻻﻧﺘﻘﺎﻝ ﻭﺍﻹﻋﺪﺍﺩ ﺍﻷﺳـــﺮﻉ ﺿﻤﻦ ﻫﺬﺍ ﺍﻟﺼﻨﻒ‪ ،‬ﺇﺫ‬

‫ﺛﻮﺍﻥ ﻣﻊ ﺗﻐﻴﻴﺮ ﺍﻟﻤﺎﺩﺓ“‪.‬‬ ‫ٍ‬

‫ﺍﻟﺘﺠﺎﺭﻳﺔ‪.‬‬

‫ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ‪ :‬ﺳﻮﻣﺎ ﺍﻟﻬﻨﺪﺳﻴﺔ ﺗﺴﻤﻲ ﻫﻴﺪﻟﺒﺮﺝ ﺷﺮﻳﻜﴼ ﺇﻗﻠﻴﻤﻴﴼ ﻟﻠﻤﺒﻴﻌﺎﺕ‬ ‫ﺍﻟﻬﺪﻑ ﻣﻦ ﺍﻻﺭﺗﺒﺎﻁ ﻫﻮ ﺗﻮﺳﻌﺔ ﺍﻟﻌﻤﻠﻴﺎﺕ ﺍﻟﺪﻭﻟﻴﺔ ﻟﺴﻮﻣﺎ‬ ‫ﻗﺎﻣـــﺖ ﺳـــﻮﻣﺎ ﺍﻟﻬﻨﺪﺳـــﻴﺔ‪ ،‬ﻭﻫﻲ ﺷـــﺮﻛﺔ ﺗﺸـــﻴﻜﻴﺔ‬ ‫ﻣﺘﺨﺼﺼﺔ ﻓﻲ ﺗﺼﻨﻴـــﻊ ﺁﻻﺕ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﺘﺤﻮﻳﻞ‪،‬‬ ‫ﺑﺘﺴـــﻤﻴﺔ ﺷﺮﻛﺔ ﻫﻴﺪﻟﺒﺮﺝ ﺷﺮﻳﻜﴼ ﻟﻠﻤﺒﻴﻌﺎﺕ ﻟﻬﺎ ﻓﻲ‬ ‫ﻣﻨﻄﻘﺔ ﺍﻟﺸـــﺮﻕ ﺍﻷﻭﺳـــﻂ ﻓـــﻲ ﺇﺟﺮﺍﺀ ﻣﻦ ﺍﻟﺸـــﺮﻛﺔ‬ ‫ﻳﻬﺪﻑ ﺇﻟﻰ ﺍﻟﺘﻮﺳـــﻊ ﻓﻲ ﻋﻤﻠﻴﺎﺕ ﺍﻟﺸـــﺮﻛﺔ ﻓﻲ ﻫﺬﻩ‬ ‫ﺍﻟﻤﻨﻄﻘﺔ‪.‬‬

‫ﻣﻦ ﺍﻟﻴﺴﺎﺭ ﺍﻟﻰ ﺍﻟﻴﻤﻴﻦ‪:‬‬

‫ﻭﻳﻘـــﻮﻝ ﺑﻴﺘﺮ ﺑﻼﺳـــﻜﻮ‪ ،‬ﻣﺪﻳﺮ ﺍﻟﺘﺴـــﻮﻳﻖ ﻓﻲ ﺳـــﻮﻣﺎ‬

‫ﺃﻳﻤﻦ ﺗﺎﻟﻲ‪ ،‬ﺷﺮﻛﺔ ﻫﻴﺪﻟﺒﺮﺝ‬ ‫ﺍﻟﺴﻌﻮﺩﻳﺔ‪ ،‬ﺑﻴﺠﻮ ﺟﻮﺭﺝ‪ ،‬ﺷﺮﻛﺔ‬

‫ﻣﻌﻠﻘـــﴼ ﻋﻠﻰ ﻫﺬﺍ ﺍﻻﺗﻔﺎﻕ‪” :‬ﻣﻦ ﺷـــﺄﻥ ﻫـــﺬﺍ ﺍﻟﺘﻌﺎﻭﻥ‬

‫ﻫﻴﺪﻟﺒﺮﺝ ﺍﻟﺨﻠﻴﺞ‪ ،‬ﺑﺮﺍﻛﺎﺵ‬

‫ﺃﻥ ﻳﻌـــﺰﺯ ﻣﻮﻗﻌﻨـــﺎ ﻓﻲ ﺍﻟﺸـــﺮﻕ ﺍﻷﻭﺳـــﻂ ﻭﺃﻥ ﻳﻮﻓﺮ‬

‫ﻏﻮﻓﻨﺪﺭﺍﻭ‪ ،‬ﻫﻴﺪﻟﺒﺮﺝ ﺍﻟﺨﻠﻴﺞ‪،‬‬

‫ﻟﻨﺎ ﺻـــﻮﺭﺓ ﺻﺤﻴﺤﺔ ﻋﻦ ﺍﻟﺤﺎﻟـــﺔ ﺍﻟﺜﻘﺎﻓﻴﺔ ﻋﻦ ﻫﺬﻩ‬

‫ﻣﺎﺯﻥ ﻭﻓﻴﻖ ﺍﻟﻄﻴﺒﻲ‪ ،‬ﻫﻴﺪﻟﺒﺮﺝ‬

‫ﺍﻟﺴـــﻮﻕ ﺍﻟﻤﺘﻨﺎﻣﻴﺔ ﻭﺍﻟﻤﻌﺮﻭﻓﺔ ﺑﻘﻮﺗﻬﺎ ﺍﻻﺳـــﺘﺜﻤﺎﺭﻳﺔ‪،‬‬

‫ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ‪ ،‬ﺯﻳﺪ ﺍﻟﺠﻬﻨﻲ‪،‬‬

‫ﻭﻧﺤـــﻦ ﻓـــﻲ ﻏﺎﻳﺔ ﺍﻟﺴـــﺮﻭﺭ ﻹﺑﺮﺍﻣﻨﺎ ﻫـــﺬﻩ ﺍﻻﺗﻔﺎﻗﻴﺔ‬

‫ﻫﻴﺪﻟﺒﺮﺝ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ‬

‫ﺍﻹﺳﺮﺍﺗﻴﺠﻴﺔ ﻣﻊ ﻫﻴﺪﻟﺒﺮﺝ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ ﻭﺍﻟﺘﻄﻠﻊ‬

‫ﻭﺍﻭﻧﺪﺭﻳﺞ ﻣﺎﻟﻚ‪ ،‬ﺷﺮﻛﺔ ﺳﻮﻣﺎ‬

‫ﺇﻟﻰ ﺷﺮﺍﻛﺔ ﻋﻤﻞ ﻃﻮﻳﻠﺔ ﻭﻧﺎﺟﺤﺔ“‪.‬‬ ‫ﻭﺗﻌﺮﻳﻔـــﴼ ﺑﺴـــﻮﻣﺎ ﺍﻟﻬﻨﺪﺳـــﻴﺔ ﻓﻬـــﻲ ﻓـــﻲ ﺍﻷﺻـــﻞ‬ ‫ﺷـــﺮﻛﺔ ﻣﻤﻠﻮﻛـــﺔ ﻟﻠﺪﻭﻟـــﺔ ﺗﺄﺳﺴـــﺖ ﻓﻲ ﺗﺴـــﻌﻴﻨﺎﺕ‬ ‫ﺍﻟﻤﻨﺴـــﻮﺟﺎﺕ ﻭﺍﻹﻟﻜﺘﺮﻭﻧﻴـــﺎﺕ ﺣﺘـــﻰ ﺍﻟﻌـــﺎﻡ ‪١٩٩٢‬‬ ‫ﺣﻴﻦ ﺗﻤﺖ ﺧﺼﺨﺼﺘﻬﺎ ﻭﺗﺸﻜﻠﺖ ﺳﻮﻣﺎ ﺍﻟﻬﻨﺪﺳﻴﺔ‪،‬‬ ‫ﻭﺗﻘﻊ ﺳـــﻮﻣﺎ ﻓـــﻲ ﻣﺪﻳﻨـــﺔ ﻻﻧﺴـــﻜﺮﻭﻥ ﺑﺠﻤﻬﻮﺭﻳﺔ‬ ‫ﺍﻟﺘﺸـــﻴﻚ ﻭﻳﻌﻤﻞ ﻓﻴﻬـــﺎ ‪ ١٩٠‬ﻣﻮﻇﻔﴼ ﻭﺗﺼﻨّـــﻊ ﺣﺎﻟﻴَﺎ‬ ‫ﺗﺸـــﻜﻴﻠﺔ ﻣﻦ ﺁﻻﺕ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﺘﺤﻮﻳﻞ‪ .‬ﻭﺗﺸـــﻤﻞ‬

‫ﻛﻄﺎﺑﻌﺎﺕ ﺍﻟﻔﻠﻜﺴـــﻮﻏﺮﺍﻓﻲ ﺫﺍﺕ ﺍﻟﻄﺒﻌـــﺔ ﺍﻟﻤﺮﻛﺰﻳﺔ‬

‫ﻋﻠﻰ ﺍﻟﻮﺭﻕ ﻭﺍﻟﺼﻔﺎﺋﺢ ﻭﺍﻟﺮﻗﺎﺋﻖ‪ ،‬ﻛﻤﺎ ﺗﻄﺮﺡ ﺍﻟﺸﺮﻛﺔ‬

‫ﻭﻭﺣـــﺪﺍﺕ ﻭﻣﺤﻠﻘﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ‪ ،‬ﺇﺿﺎﻓﺔ ﺇﻟﻰ ﺍﻟﻄﺎﺑﻌﺎﺕ‬

‫ﺗﺸـــﻜﻴﻠﺔ ﻣـــﻦ ﺁﻻﺕ ﺍﻟﺘﺼﻔﻴـــﺢ ﺑﻤﺨﺘﻠـــﻒ ﺩﺭﺟﺎﺕ‬

‫ﺍﻟﻤﺼﻨﻌﺔ ﻷﻏﺮﺍﺽ ﺧﺎﺻﺔ‪.‬‬

‫ﺍﻟﺘﻄـــﻮﺭ ﻭﻗﺎﺩﺭﺓ ﻋﻠﻰ ﺍﻟﺘﻌﺎﻣﻞ ﻣﻊ ﺗﺸـــﻜﻴﻠﺔ ﻭﺍﺳـــﻌﺔ‬

‫ﻭﻭﺗﻀﻤﻦ ﻃﺎﺑﻌﺎﺕ ﺍﻟﻔﻠﻜﺴﻮﻏﺮﺍﻓﻲ ﻣﻦ ﺳﻮﻣﺎ ﻧﻤﺎﺫﺝ‬

‫ﻣﻦ ﺍﻟﻤﻮﺍﺩ‪.‬‬

‫ﺗﻌﻤـــﻞ ﺑﺎﻷﺣﺒﺎﺭ ﺫﺍﺕ ﺍﻷﺳـــﺎﺱ ﺍﻟﻤﺎﺋـــﻲ ﺃﻭ ﺍﻷﺣﺒﺎﺭ‬

‫ﻭﺗﺘﻤﺘﻊ ﺳﻮﻣﺎ ﺍﻟﻬﻨﺪﺳـــﻴﺔ ﺣﺎﻟﻴﴼ ﺑﺤﻀﻮﺭ ﻓﻲ ﺍﻟﺴﻮﻕ‬

‫ﺍﻟﻤﺬﺍﺑـــﺔ ﻭﺑﻤﺨﺘﻠـــﻒ ﺍﻟﻤﻘﺎﺳـــﺎﺕ‪ ،‬ﻭﺍﻟﺸـــﺮﻛﺔ ﻛﺬﻟﻚ‬

‫ﺍﻟﺪﻭﻟﻴـــﺔ ﻣـــﻊ ﻗﻨـــﻮﺍﺕ ﺗﻤﺜﻴـــﻞ ﻭﺗﻮﺯﻳﻊ ﻓـــﻲ ﻛﻞ ﻣﻦ‬

‫ﻣﺠﻬﺰ ﻃﺎﺑﻌﺎﺕ ‪ CI‬ﻟﺘﻄﺒﻴﻘﺎﺕ ﺍﻟﻔﻠﻜﺴـــﻮ ﺑﺎﻷﺷـــﻌﻮ‬

‫ﻭﺳـــﻂ ﻭﺷـــﺮﻕ ﺃﻭﺭﻭﺑﺎ‪ ،‬ﻭﺗﺮﻛﻴﺎ‪ ،‬ﻭﺍﻟﻮﻻﻳﺎﺕ ﺍﻟﻤﺘﺤﺪﺓ‬

‫ﻓﻮﻕ ﺍﻟﺒﻨﻔﺴـــﺠﻴﺔ‪ .‬ﻭﺗﺸـــﻜﻴﻠﺘﻬﺎ ﻣﻦ ﻃﺎﺑﻌﺎﺕ ﺍﻟﻮﻳﺐ‬

‫ﺍﻷﻣﺮﻳﻜﻴﺔ ﻭﺃﻣﺮﻳﻜﺎ ﺍﻟﺠﻨﻮﺑﻴﺔ‪.‬‬

‫‪ME Printer February 2010‬‬

‫ﺍﻟﻘـــﺮﻥ ﺍﻟﻤﺎﺿﻲ ﻭﺗﺨﺼﺼﺖ ﻓﻲ ﻣﺠـــﺎﻝ ﺻﻨﺎﻋﺎﺕ‬

‫ﻣﻨﺘﺠﺎﺕ ﺍﻟﺸـــﺮﻛﺔ ﺣﺎﻟﻴـــﴼ ﻣﺨﺘﻠﻒ ﺃﻧـــﻮﺍﻉ ﺍﻟﻄﺎﺑﻌﺎﺕ‬

‫ﺍﻟﻤﺘﻮﺳـــﻂ ﻣﺼﻤﻤـــﺔ ﻟﻠﻄﺒﺎﻋـــﺔ ﻣﻦ ﺍﻟﻠﻔﺔ ﺇﻟـــﻰ ﺍﻟﻠﻔﺔ‬

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‫ﻛﻠﻤﺔ ﺍﻟﻤﺤﺮﺭ‬

‫ﺣﺪﺛﻴﻦ ﻫﺎﻣﻴﻦ ﻭﻗﻌﺎ ﻓﻲ ﺍﻟﺸـــﻬﺮ ﺍﻟﻤﺎﺿﻲ‪ .‬ﺷـــﺨﺼﻴٌﺎ ﺍﻧﺎ ﺃﻋﺘﻘﺪ ﺑﺄﻥ ﻛﻼ ﺍﻟﺤﺪﺛﻴﻦ ﻛﺎﻧﺎ ﺑﻤﺜﺎﺑﺔ ﻧﺴﻤﺔ ﻫﻮﺍﺀ ﻣﻨﻌﺸﺔ‪،‬‬ ‫ﻭﺗﺒﺸﺮ ﺑﺄﻳﺎﻡ ﺃﻓﻀﻞ ﻟﺼﻨﺎﻋﺔ ﻓﻨﻮﻥ ﺍﻟﻐﺮﺍﻓﻴﻚ ﻓﻲ ﺍﻟﻤﻨﻄﻘﺔ‪ .‬ﻟﻘﺪ ﺃﺛﺒﺖ ﻣﻌﺮﺽ ﺳﺎﻳﻦ ﺁﻧﺪ ﺟﺮﺍﻓﻴﻚ ﺇﻣﻴﺠﻨﺞ‪ ،‬ﺍﻟﺬﻱ‬ ‫ﺇﻓﺘﺘـــﺢ ﺃﺑﻮﺍﺑـــﻪ ﻓـــﻲ ﺍﻟـ ‪ ٢٥‬ﻣﻦ ﻳﻨﺎﻳﺮ‪ ،‬ﻣﺮﺓ ﺃﺧﺮﻯ ﺑﺄﻧﻪ ﺣﺪﺙ ﻳﺠﺬﺏ ﺍﻟﺤﺸـــﻮﺩ‪ .‬ﺇﺫ ﺯﺍﺭ ﺍﻟﻤﻌـــﺮﺽ ﺃﻛﺜﺮ ﻣﻦ ‪١٠,٠٠٠‬‬ ‫ﺷـــﺨﺺ‪ ،‬ﺇﻻ ﺃﻥ ﻧﻮﻋﻴﺔ ﺍﻟﺰﻭﺍﺭ ﻛﺎﻥ ﺍﻟﻌﻨﺼﺮ ﺍﻷﻫﻢ ﺍﻟﺬﻱ ﺗﺮﺍﻓﻖ ﻣﻊ ﻫﺬﺍ ﺍﻟﺤﺪﺙ‪ ،‬ﺍﻷﻣﺮ ﺍﻟﺬﻱ ﺃﺩﻯ ﺍﻟﻰ ﻋﻘﺪ ﻋﺪﺩ‬ ‫ﻣﻦ ﺍﻟﺼﻔﻘﺎﺕ ﺍﻟﻤﺮﺑﺤﺔ‪.‬‬ ‫ﻣـــﻦ ﺟﻬﺘﻬـــﺎ‪ ،‬ﺃﺛﺒﺘﺖ ﺟﺎﺋـــﺰﺓ ﺩﺑﻲ ﻟﻠﻄﺒﺎﻋﺔ ‪ ٢٠٠٩‬ﺑﺄﻧﻬـــﺎ ﺇﻧﺘﺼﺎﺭ ﺁﺧﺮ ﻟﻤﺠﻤﻮﻋﺔ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﻨﺸـــﺮ ﻭﺻﻨﺎﻋﺔ ﻓﻨﻮﻥ‬ ‫ﺍﻟﻐﺮﺍﻓﻴﻚ ﻓﻲ ﺍﻟﻤﻨﻄﻘﺔ‪ .‬ﻭﻗﺪ ﺇﺣﺘﻀﻨﺖ ﺍﻟﻤﺴـــﺎﺑﻘﺔ ﻃﺒﺎﻋﻴﻦ ﻣﻦ ﻣﺨﺘﻠﻒ ﺃﻧﺤﺎﺀ ﺍﻟﺸـــﺮﻕ ﺍﻷﻭﺳﻂ‪ ،‬ﻭﺍﻟﻬﻨﺪ ﻭﺇﻓﺮﻳﻘﻴﺎ‬ ‫ﺍﻟﺸـــﻤﺎﻟﻴﺔ‪ .‬ﻭﺇﺫﺍ ﻛﺎﻥ ﻫﻨﺎﻙ ﺃﻱ ﺷـــﻚ ﻓﻲ ﺃﻥ ﺟﺎﺋﺰﺓ ﺩﺑﻲ ﺍﻟﺪﻭﻟﻴﺔ ﻟﻠﻄﺒﺎﻋﺔ ﻟﺪﻳﻬﺎ ﺍﻟﻘﺪﺭﺓ ﻋﻠﻰ ﺃﻥ ﺗﺼﺒﺢ ﻣﺴـــﺎﺑﻘﺔ‬ ‫ﺟﺎﺩﺓ ﻋﻠﻰ ﺍﻟﻤﺴـــﺘﻮﻯ ﺍﻹﻗﻠﻴﻤﻲ‪ ،‬ﻭﺣﺪﺛﴼ ﻋﺎﻟﻤﻴﴼ ﻓﻲ ﺍﻟﻤﺴـــﺘﻘﺒﻞ ﺍﻟﻘﺮﻳﺐ‪ ،‬ﻓﻘﺪ ﺗﻼﺷـــﺖ ﺍﻟﺸﻜﻮﻙ ﺑﻤﺠﺮﺩ ﺇﻧﻄﻼﻕ‬ ‫ﺍﻟﺪﻭﺭﺓ ﺍﻟﺮﺍﺑﻌﺔ ﻟﻬﺬﺍ ﺍﻟﺤﺪﺙ‪.‬‬ ‫ﻟﻘﺪ ﺳﺮﺭﻧﺎ ﻫﺬﺍ ﺍﻟﻌﺎﻡ ﺑﺎﻟﻤﻔﺎﺟﺄﺓ ﺍﻟﻠﻄﻴﻔﺔ ﺟﺪﴽ ﻭﺍﻟﺘﻲ ﻛﺎﻧﺖ ﺗﻨﺘﻈﺮ ﻣﺠﻠﺘﻨﺎ ”ﻣﺠﻠﺔ ﻣﻲ ﺑﺮﻧﺘﺮ“‪ .‬ﺇﺫ ﺣﺼﻞ ﻋﺪﺩ ﺍﻟﻤﺠﻠﺔ‬

‫ﺇﺳﻜﻨﺪﺭ ﺟﻬﺎﻧﺒﺎﻧﻲ‬ ‫ﺭﺋﻴﺲ ﺍﻟﺘﺤﺮﻳﺮ‬

‫ﺍﻟـ ‪ ،٥٥‬ﺍﻟﺬﻱ ﺇﺣﺘﻮﻯ ﻋﻠﻰ ﻏﻼﻑ ﻣﺸﺨﺺ‪ ،‬ﻋﻠﻰ ﺍﻟﺠﺎﺋﺰﺓ ﺍﻟﺬﻫﺒﻴﺔ ﻋﻦ ﻓﺌﺔ ﺍﻟﻨﺸﺮﺍﺕ ﺍﻟﻤﻄﺒﻮﻋﺔ ﺭﻗﻤﻴﴼ‪ .‬ﻭﺃﻭﺩ ﺃﻥ‬ ‫ﺃﻫﻨﺄ ﻫﻨﺎ ﺟﻤﻴﻊ ﺯﻣﻼﺋﻲ ﺍﻟﺬﻳﻦ ﺳﺎﻫﻤﻮﺍ ﻓﻲ ﺗﺤﻘﻴﻖ ﻫﺬﺍ ﺍﻹﻧﺠﺎﺯ‪.‬‬

‫ﺃﺛﺒﺘﺖ ﺟﺎﺋﺰﺓ ﺩﺑﻲ‬ ‫ﻟﻠﻄﺒﺎﻋﺔ‪ ٢٠٠٩‬ﺑﺄﻥ‬ ‫ﻟﺪﻳﻬﺎ ﺍﻟﻘﺪﺭﺓ ﻋﻠﻰ‬ ‫ﺃﻥ ﺗﺼﺒﺢ ﻣﺴﺎﺑﻘﺔ‬ ‫ﺟﺎﺩﺓ ﻋﻠﻰ ﺍﻟﻤﺴﺘﻮﻯ‬ ‫ﺍﻹﻗﻠﻴﻤﻲ‪،‬ﻭﺣﺪﺛﴼﻋﺎﻟﻤﻴﴼ‬ ‫ﻓﻲﺍﻟﻤﺴﺘﻘﺒﻞﺍﻟﻘﺮﻳﺐ‬

‫ﺳﻴﺠﺪ ﻗﺮﺍﺋﻨﺎ ﻓﻲ ﻫﺬﺍ ﺍﻟﻌﺪﺩ‪ ،‬ﺍﻟﻌﺪﻳﺪ ﻣﻦ ﺍﻟﻤﻘﺎﻻﺕ ﺍﻟﻤﺸﻮﻗﺔ‪ ،‬ﻭﻣﻨﻬﺎ ﺍﻟﻤﻘﺎﺑﻠﺔ ﺍﻟﺤﺼﺮﻳﺔ ﺍﻟﺘﻲ ﺃﺟﺮﻳﻨﺎﻫﺎ ﻣﻊ ﺭﺋﻴﺲ‬ ‫ﺍﻟﺸﺮﻛﺔ ﺍﻟﺘﻲ ﻗﺎﻣﺖ ﺑﺈﻧﺘﺎﺝ ﻣﻨﻄﺎﺩ ﻣﻤﻠﻮﺀ ﺑﺎﻟﻬﻮﺍﺀ ﺍﻟﺴﺎﺧﻦ‪ ،‬ﻭﺍﻟﺬﻱ ﻃﺒﻌﺖ ﻋﻠﻴﻪ ﺻﻮﺭﺓ ﺍﻟﺸﻴﺦ ﻣﺤﻤﺪ ﺑﻦ ﺭﺍﺷﺪ ﺁﻝ‬ ‫ﻣﻜﺘﻮﻡ‪ .‬ﻭﻗﺪ ﺃﺳﺘﺨﺪﻡ ﻫﺬﺍ ﺍﻟﻤﻨﻄﺎﺩ ﻓﻲ ﺣﻔﻞ ﺇﻓﺘﺘﺎﺡ ﺑﺮﺝ ﺧﻠﻴﻔﺔ‪.‬‬

‫ﻏﻼﻑ ”ﻣﻲ ﺑﺮﻧﺘﺮ“ ﻳﻔﻮﺯ ﺑﺎﻟﺬﻫﺐ ﻓﻲ ﺟﺎﺋﺰﺓ ﺩﺑﻲ ﻟﻠﻄﺒﺎﻋﺔ‬ ‫ﻏﻼﻑ ﺍﻟﻌﺪﺩ ﺍﻟﻤﺸﺨﺺ ُﻃﺒﻊ ﻟﺪﻯ ﻭﻛﺎﻟﺔ ﺁﻱ ﺃﻡ ﺳﻲ ﻟﻺﻋﻼﻥ‬

‫������‬ ‫����������������‬ ‫�������������‬ ‫������������‬ ‫��������‬ ‫‪�����٦ ���������٥ ٥ ���������٢ ٠ ٠ ٩‬‬

‫ﺣﺼـــﻞ ﻏـــﻼﻑ ﻣﺠﻠﺔ ﻣﻲ ﺑﺮﻧﺘـــﺮ‪ ،‬ﻋﻦ ﺍﻟﻌـــﺪﺩ ﺭﻗﻢ‬ ‫‪ME Printer February 2010‬‬

‫)‪ (VIPP Pro Publisher‬ﻣـــﻦ ﺯﻳﺮﻭﻛـــﺲ‪ .‬ﻛﻤﺎ‬ ‫ﺃﺳـــﺘﺨﺪﻡ ﺑﺮﻧﺎﻣـــﺞ ﺳـــﻴﺮ ﺍﻟﻌﻤـــﻞ ”ﻓـــﺮﻱ ﻓﻠـــﻮ“ ﻣﻦ‬

‫ﺍﻟﻤﺤﺮﻙ ﺍﻟﻄﺒﺎﻋﻲ‪ ،‬ﺇﺳـــﺘﺨﺪﻡ ﺑﺮﻧﺎﻣﺞ ﺳـــﻴﺮ ﺍﻟﻌﻤﻞ‬

‫ﺯﻳﺮﻭﻛـــﺲ ﻟﺘﺨﺰﻳـــﻦ ﺍﻟﺠﺰﺀ ﺍﻟﺜﺎﺑـــﺖ ﻟﻠﻐﻼﻑ ﻭﺟﻌﻠﻪ‬

‫”ﺯﻳﺮﻭﻛـــﺲ ﻓـــﺮﻱ ﻓﻠـــﻮ“ ﻟﺘﺨﺰﻳـــﻦ ﺍﻷﺟـــﺰﺍﺀ ﺍﻟﺜﺎﺑﺘﺔ‬

‫ﻓـــﻲ ﺍﻟﺨﻠﻔﻴـــﺔ‪ .‬ﺃﻣـــﺎ ﺍﻟﻤـــﻮﺍﺩ ﺍﻟﺘـــﻲ ﺃﺳـــﺘﺨﺪﻣﺖ ﻓﻲ‬

‫ﻟﻠﻐـــﻼﻑ ﻋﻠـــﻰ ﻫﻴﺌﺔ ﺧﻠﻔﻴﺔ‪ .‬ﻭﻛﺎﻧﺖ ﻟﻬـــﺬﻩ ﺍﻟﻌﻤﻠﻴﺔ‬

‫ﻫـــﺬﻩ ﺍﻟﻌﻤﻠﻴﺔ ﺗﻀﻤﻨـــﺖ ﻭﺭﻕ ”ﺳـــﻴﺮﻳﻮ ﺑﻴﻴﺮﻝ“ ﻣﻦ‬

‫ﺃﺛﺮﻫـــﺎ ﺍﻟﺒﺎﻟـــﻎ ﻋﻠـــﻰ ﺍﻹﻧﺘﺎﺟﻴـــﺔ‪ ،‬ﻓـــﻲ ﺍﻟﻮﻗـــﺖ ﺍﻟﺬﻱ‬

‫ﻓﻴﺪﺭﻳﻐﻮﻧـــﻲ ﻭﻭﺯﻧـــﻪ ‪ ٣٠٠‬ﻏﻢ‪/‬ﻣﺘـــﺮ‪ .٢‬ﻭﺗﻤﺜﻞ ﻫﺬﻩ‬

‫ﺃﺿﻴﻔـــﺖ ﻓﻴـــﻪ ﺍﻟﻤﻌﻠﻮﻣﺎﺕ ﺍﻟﺜﺎﺑﺘﺔ ﺍﻟـــﻰ ﺍﻟﺬﺍﻛﺮﺓ ﻟﻤﺮﺓ‬

‫ﺍﻟﺒﺎﺩﺭﺓ‪ ،‬ﺍﻟﺘﻲ ﺗﺮ ّﻭﺝ ﻹﺳـــﺘﺨﺪﺍﻡ ﺗﻜﻨﻮﻟﻮﺟﻴﺎ ﺍﻟﻄﺒﺎﻋﺔ‬

‫ﻭﺍﺣﺪﺓ ﻓﻘﻂ‪ ،‬ﻓﻲ ﺣﻴﻦ ﺃﺿﻴﻔﺖ ﺍﻟﻤﻌﻠﻮﻣﺎﺕ ﺍﻟﻤﺘﻐﻴﺮﺓ‬

‫ﺍﻟﺘﻘﻠﻴﺪﻳـــﺔ ﻭﺍﻟﺮﻗﻤﻴـــﺔ ﻓـــﻲ ﺁﻥ ﻭﺍﺣـــﺪ‪ ،‬ﺭﺍﺑﻊ ﺷـــﺮﺍﻛﺔ‬

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‫ﺣﻴﻦ ﺻﻤﻤﺖ ﺍﻟﻌﻨﺎﺻﺮ ﺍﻟﻤﺘﻐﻴﺮﺓ ﺑﺈﺳـــﺘﺨﺪﺍﻡ ﺑﺮﻧﺎﻣﺞ‬

‫ﺗﻈﻬﺮ ﻃﺮﻳﻘﺔ ﺍﻹﺭﺳﺎﻝ ﻓﻲ ﺍﻟﻔﻘﺮﺓ ‪.٥‬‬ ‫ﻭﺑﻐﻴـــﺔ ﺍﻟﺤﻔﺎﻅ ﻋﻠﻰ ﺃﻗﺼﻰ ﻗﺪﺭ ﻣﻦ ﺍﻹﻧﺘﺎﺟﻴﺔ ﻋﻠﻰ‬

‫‪ ٥٥‬ﻟﺸـــﻬﺮ ﻣـــﺎﺭﺱ ‪ ،٢٠٠٩‬ﻋﻠﻰ ﺍﻟﺠﺎﺋـــﺰﺓ ﺍﻟﺬﻫﺒﻴﺔ‬ ‫ﻓـــﻲ ﺟﺎﺋﺰﺓ ﺩﺑـــﻲ ﻟﻠﻄﺒﺎﻋﺔ‪ ،‬ﻭﺫﻟﻚ ﺿﻤﻦ ﻓﺌﺔ ﻧﺸـــﺮﺓ‬ ‫ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﺮﻗﻤﻴﺔ‪ .‬ﻭﻗﺪ ﺗﻢ ﻃﺒﻊ ﻏﻼﻑ ﻋﺪﺩ ﻣﺎﺭﺱ‬ ‫ﻟﺪﻯ ﻭﻛﺎﻟﺔ ﺁﻱ ﺃﻡ ﺳﻲ ﻟﻺﻋﻼﻥ‪ ،‬ﻭﺫﻟﻚ ﺑﺈﺳﺘﺨﺪﺍﻡ‬ ‫ﻣﺎﻛﻴﻨﺔ ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﺮﻗﻤﻴﺔ ”ﺩﻭﻛﻴﻮﻛﻮﻟﻮﺭ ‪ “٨٠٠٠‬ﻣﻦ‬ ‫ﺯﻳﺮﻭﻛـــﺲ‪ .‬ﻭﻗـــﺪ ﺟـــﺮﻯ ﺗﺼﻤﻴـــﻢ ﺍﻟﻌﻨﺎﺻـــﺮ ﺍﻟﺜﺎﺑﺘﺔ‬ ‫ﻟﻠﻐـــﻼﻑ ﻋﻠـــﻰ ﺑﺮﻧﺎﻣﺞ ”ﺁﺩﻭﺑـــﻲ ﺇﻥ ﺩﻳﺰﺍﻳـــﻦ“‪ ،‬ﻓﻲ‬

‫ﻛﻠﻤﺎ ﺗﻄﻠﺒﺖ ﺍﻟﺤﺎﺟﺔ ﺍﻟﻰ ﺫﻟﻚ‪.‬‬

‫ﻧﺎﺟﺤﺔ ﺑﻴﻦ ﻣﺠﻠﺔ ﻣﻲ ﺑﺮﻧﺘﺮ ﻭﺷﺮﻛﺔ ﺯﻳﺮﻭﻛﺲ‪.‬‬

‫ﺃﺿﻴﻔﺖ ﺑﻌﺪﻫﺎ ﺟﻤﻴﻊ ﺍﻟﺼﻮﺭ ﺍﻟﻤﺸﺨﺼﺔ ﺇﻟﻰ ﻣﺎﻛﻴﻨﺔ‬

‫ﻭﺗﻄﻠﺐ ﺇﺗﻤﺎﻡ ﻫـــﺬﻩ ﺍﻟﻌﻤﻠﻴﺔ ﺍﻟﻰ ﺩﻣﺞ ﺟﻤﻴﻊ ﺑﻴﺎﻧﺎﺕ‬

‫ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﺮﻗﻤﻴﺔ ‪ ،DC8000‬ﻓـــﻲ ﺣﻴﻦ ﺗﻢ ﻃﺒﻊ‬

‫ﺍﻟﻤﺸـــﺘﺮﻛﻴﻦ ﻓـــﻲ ﻣﺠﻠـــﺔ ﻣـــﻲ ﺑﺮﻧﺘﺮ ﺿﻤـــﻦ ﻣﻠﻒ‬

‫ﻛﻼ ﺍﻟﺠﺎﻧﺒﻴـــﻦ ﻋﻠﻰ ﻭﺭﻕ ‪ SRA3‬ﺑﺸـــﻜﻞ ﺗﻠﻘﺎﺋﻲ‬

‫ﻭﺍﺣﺪ‪ .‬ﻛﻤﺎ ﺗﻄﻠﺐ ﻧﺠـــﺎﺡ ﺍﻟﻌﻤﻠﻴﺔ ﺍﻟﺘﺤﻘﻖ ﻣﻦ ﺧﻠﻮ‬ ‫ﺍﻟﺒﻴﺎﻧـــﺎﺕ ﻣﻦ ﺍﻷﺧﻄـــﺎﺀ ﻭﺇﺯﺩﻭﺍﺝ ﺍﻟﻤﻌﻠﻮﻣﺎﺕ‪ ،‬ﻓﻀ ً‬ ‫ﻼ‬

‫ﻭﺑﺎﻟﻤـــﺮﻭﺭ ﺍﻟﻮﺍﺣـــﺪ‪ .‬ﻓـــﻲ ﺣﻴـــﻦ ﻃﺒﻌـــﺖ ﺍﻟﺼﻔﺤﺎﺕ‬ ‫ﺍﻟﺪﺍﺧﻠﻴﺔ ﻟﻠﻤﺠﻠﺔ ﻋﻠﻰ ﻣﺎﻛﻴﻨﺔ ﻃﺒﺎﻋﺔ ﺍﻷﻭﻓﺴﺖ‪.‬‬

‫ﻋﻦ ﺇﺯﺍﻟﺔ ﺍﻟﻔﺮﺍﻏﺎﺕ ﻭﺍﻟﻔـــﻮﺍﺭﺯ ﺍﻟﺘﻲ ﺗﻔﺼﻞ ﺍﻟﻜﻠﻤﺎﺕ‬

‫ﻭﺑﻠـــﻎ ﺇﺟﻤﺎﻟـــﻲ ﺍﻟﻮﻗـــﺖ ﺍﻟﻤﺴـــﺘﻐﺮﻕ ﻓـــﻲ ﺍﻹﻋـــﺪﺍﺩ‪،‬‬

‫ﻭﺑﺸـــﻜﻞ ﻳﻌﻤﻞ ﻋﻠﻰ ﺗﻨﺴـــﻴﻘﻬﺎ‪ .‬ﻭﺇﺷـــﺘﺮﻃﺖ ﻫﺬﻩ‬

‫ﺍﻟﺘﺠﻬﻴـــﺰ ﻭﻃﺒﺎﻋﺔ ﺍﻟﺒﻴﺎﻧﺎﺕ ﺍﻟﻤﺸـــﺨﺼﺔ ﻷﻛﺜﺮ ﻣﻦ‬

‫ﺍﻟﻌﻤﻠﻴـــﺔ ﺗﻮﻓﺮ ﺃﺭﺑﻌـــﺔ ﻋﻨﺎﺻﺮ‪ ،‬ﻭﻫﻲ‪ :‬ﺍﻹﺳـــﻢ ﺍﻷﻭﻝ‬

‫‪ ٦,٥٠٠‬ﺇﺳﻢ ﻧﺤﻮ ﺃﻗﻞ ﻣﻦ ‪ ٧‬ﺳﺎﻋﺎﺕ‪ ،‬ﺑﻤﺎ ﻓﻲ ﺫﻟﻚ‬

‫ﻟﻠﻤﺸﺘﺮﻙ‪ ،‬ﺇﺳﻤﻪ ﺍﻟﻜﺎﻣﻞ‪ ،‬ﻋﻨﻮﺍﻧﻪ ﺍﻟﺒﺮﻳﺪﻱ ﻭﻃﺮﻳﻘﺔ‬

‫ﺳﺎﻋﺔ ﻭﺍﺣﺪﺓ ﻟﻠﺘﺠﻬﻴﺰ‪.‬‬

‫ﺍﻹﺭﺳـــﺎﻝ‪ .‬ﻭﻗﺪ ﺗـــﻢ ﻓﺼﻞ ﻫﺬﻩ ﺍﻟﺤﻘـــﻮﻝ ﻋﻦ ﻣﻠﻒ‬ ‫ﺍﻟﺒﻴﺎﻧﺎﺕ‪ .‬ﻭﻇﻬﺮ ﺍﻹﺳـــﻢ ﺍﻷﻭﻝ ﻋﻠﻰ ﻏﻼﻑ ﺍﻟﻤﺠﻠﺔ‬ ‫ﺍﻷﻣﺎﻣـــﻲ ﻭﺍﻟﺨﻠﻔـــﻲ )ﻓـــﻲ ﺍﻟﻔﻘـــﺮﺍﺕ ‪ ٢ ،١‬ﻭ‪ (٣‬ﺃﻣـــﺎ‬ ‫ﺍﻟﻌﻨـــﻮﺍﻥ ﺍﻟﺒﺮﻳـــﺪﻱ ﻓﻴﻈﻬﺮ ﻓﻲ ﺍﻟﻔﻘـــﺮﺓ ‪ ،٤‬ﻓﻲ ﺣﻴﻦ‬


‫ﺻﺼﺼﺼﺺ‬

‫ﺍﻟﻤﺤﺘـﻮﻳــﺎﺕ‬ ‫ﺍﻷﺧﺒـــﺎﺭ‬

‫ﺍﻟﻤﻌﺮﺽ‬

‫ﻏﻼﻑ ”ﻣﻲ ﺑﺮﻧﺘﺮ“ ﻳﻔﻮﺯ ﺑﺎﻟﺬﻫﺐ ﻓﻲ‬ ‫ﺟﺎﺋﺰﺓ ﺩﺑﻲ ﻟﻠﻄﺒﺎﻋﺔ‬

‫‪٦٣‬‬

‫ﻟﺒﻨﺎﻥ‪ :‬ﺍﻟﻤﻄﺒﻌﺔ ﺍﻟﻌﺼﺮﻳﺔ ﺗﺪﺧﻞ ﺳﻮﻕ‬ ‫ﻃﺒﺎﻋﺔ ﺍﻟﻔﻠﻜﺴﻮ ﻭﻳﺐ ﺍﻟﻀﻴﻖ‬

‫‪٦٢‬‬

‫ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ‪ :‬ﺳﻮﻣﺎ ﺍﻟﻬﻨﺪﺳﻴﺔ‬ ‫ﺗﺴﻤﻲ ﻫﻴﺪﻟﺒﺮﺝ ﺷﺮﻳﻜﴼ ﺇﻗﻠﻴﻤﻴﴼ‬ ‫ﻟﻠﻤﺒﻴﻌﺎﺕ‬

‫‪٦٢‬‬

‫ﺍﻟﻜﻮﻳﺖ‪ :‬ﺷﺮﻛﺔ ﺍﻟﻜﻮﻳﺖ ﺍﻟﻤﺘﺤﺪﺓ‬ ‫ﺗﺸﺘﺮﻱ ﻃﺎﺑﻌﺔ ﻣﺎﻧﻮﻏﺮﺍﻑ ﺳﻴﺘﻴﻼﻳﻦ‬ ‫ﺇﻛﺴﺒﺮﻳﺲ ﻋﻦ ﻃﺮﻳﻖ ﺩﻳﻨﺎﻏﺮﺍﻑ‬

‫‪٦١‬‬

‫ﺍﻟﺨﺮﻳﻒ ﻟﺤﻠﻮﻝ ﺍﻟﻄﺒﺎﻋﺔ‬ ‫ﺍﻟﺴﻌﻮﺩﻳﺔ‪:‬‬ ‫ّ‬ ‫ﺗﺒﺮﻡ ﺻﻔﻘﺔ ﺛﻼﺛﻴﺔ ﻟﺒﻴﻊ ﺁﻻﺕ ﻃﻲ‬ ‫ﻭﻟﺼﻖ ﻣﻦ ﺑﻴﺘﺮﺍﺗﻮﺭ‬

‫‪٦١‬‬

‫ﺩﺑﻲ‪ :‬ﻣﻨﺎﻃﻴﺪ ﻛﺎﻣﻴﺮﻭﻥ ﺗﺰﻳﺪ ﻣﻦ ﺭﻭﻋﺔ‬ ‫ﺑﺮﺝ ﺧﻠﻴﻔﺔ‬

‫‪٦٠‬‬

‫ﺷﺮﻛﺔ ﺩﻭﺑﻠﻮ ﺗﺮﻋﻰ ﻧﺪﻭﺓ ﺗﻘﻨﻴﺔ ﺑﻘﺴﻢ‬ ‫ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﻨﺸﺮ ﺑﻜﻠﻴﺔ ﺍﻟﻔﻨﻮﻥ ﺍﻟﺘﻄﺒﻴﻘﻴﺔ‬

‫‪٥٩‬‬

‫ﻟﻴﺒﻴﺎ‪ :‬ﻃﺮﺍﺑﻠﺲ ﺗﺴﺘﻀﻴﻒ ﻣﻌﺮﺽ‬ ‫ﺗﻜﻨﻮﺑﺮﻧﺖ ‪٢٠١٠‬‬

‫‪٥٩‬‬

‫ﺍﻹﻋﻼﻥ ﻋﻦ ﺍﻟﻔﺎﺋﺰﻳﻦ ﺑﺠﺎﺋﺰﺓ ﺩﺑﻲ‬ ‫ﺍﻟﺪﻭﻟﻴﺔ ﻟﻠﻄﺒﺎﻋﺔ‬

‫‪٥٨‬‬

‫ﻣﺠﻠﺔ ﺷﻬﺮﻳﺔ ﺷﺎﻣﻠﺔ ﻣﺨﺘﺼﺔ ﻓﻲ‬ ‫ﻋﺎﻟﻢ ﺍﻟﻄﺒﺎﻋﺔ ﻓﻲ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ‬ ‫ﺍﻟﺴﻨﺔ ﺍﻟﺴﺎﺑﻌﺔ‪/‬ﺍﻟﻌﺪﺩ ﺍﻟﺨﺎﻣﺲ ﻭ ﺍﻟﺴﺘﻮﻥ‪ /‬ﻓﺒﺮﺍﻳﺮ ‪٢٠١٠‬‬

‫‪ME Printer FZ L.L.C‬‬

‫‪٥٦‬‬

‫ﺍﺧﺘﺘﺎﻡ ﻣﻌﺮﺽ ﺍﻟﻼﻓﺘﺎﺕ ﻭﺍﻟﺮﺳﻮﻡ‬ ‫– ﺗﻘﺮﻳﺮ ﻣﺎ ﺑﻌﺪ ﺍﻟﻌﺮﺽ‬

‫ﺍﻟﻤﻠﻒ‬ ‫‪٥٣‬‬

‫ﺇﺩﺍﺭﺓ ﺍﻷﻟﻮﺍﻥ‪:‬‬ ‫ﻣﺮﺣﻠﺔ ﺍﻟﺒﻠﻮﻍ ﻓﻲ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ‬

‫ﺗﻘﻨﻴﺎﺕﺣﺪﻳﺜﺔ‬ ‫‪٥٠‬‬

‫ﺃﻟﻮﺍﺡ ﻃﺒﺎﻋﺔ ﺍﻟﻠﻴﺜﻮ ﺃﻭﻓﺴﺖ ﺍﻟﺤﺪﻳﺜﺔ ﺍﻟﺘﻲ ﻻ‬ ‫ﺗﺤﺘﺎﺝ ﺍﻟﻰ ﻣﻌﺎﻟﺠﺔ )‪(PROCESSLESS‬‬ ‫ﺑﻘﻠﻢ‪ :‬ﺩ‪ .‬ﺟﻮﺭﺝ ﻧﻮﺑﺎﺭ ﺳﻴﻤﻮﻧﻴﺎﻥ‬

‫ﻣﺸﻜﻠﺔﻭﺣﻞ‬ ‫‪٤٩‬‬

‫ﻣﺸﻜﻠﺔ ﺍﻟﻤﻈﻬﺮ ﺍﻟﻄﺒﺎﺷﻴﺮﻱ ﻟﻠﺤﺒﺮ ﻋﻠﻰ‬ ‫ﺍﻟﻮﺭﻕ ﺍﻟﻤﻐﻄﻰ‬ ‫ﺑﻘﻠﻢ‪ :‬ﺩ‪ .‬ﺟﻮﺭﺝ ﻧﻮﺑﺎﺭ ﺳﻴﻤﻮﻧﻴﺎﻥ‬

‫ﺧﻂﺍﻟﺘﺸﻄﻴﺐ‬ ‫‪٤٨‬‬

‫ﺗﻤﻴﻴﺰ ﺍﻷﻟﻮﺍﻥ‪ :‬ﻻ ﺗﻮﺟﺪ ﻗﻮﺍﻋﺪ ﺻﺎﺭﻣﺔ‬ ‫ﻭﺳﺮﻳﻌﺔ ﺣﺘﻰ ﺍﻵﻥ‬ ‫ﺑﻘﻠﻢ‪ :‬ﺭﻭﺩ ﻫﺎﻳﺰ‬

‫ﺹ‪.‬ﺏ‪ ،٥٠٢١٨٣ .‬ﻣﺪﻳﻨﺔ ﺩﺑﻲ ﻟﻺﻋﻼﻡ‬ ‫ﺩﺑﻲ‪ ،‬ﺍﻹﻣﺎﺭﺍﺕ ﺍﻟﻌﺮﺑﻴﺔ ﺍﻟﻤﺘﺤﺪﺓ‬ ‫ﻫﺎﺗﻒ‪+٩٧١ ٤ ٣٩١ ١٢ ١٠ :‬‬ ‫ﻓﺎﻛﺲ‪+٩٧١ ٤ ٣٩٠ ٩٥ ٦١ :‬‬ ‫ﺍﻟﺒﺮﻳﺪ ﺍﻹﻟﻜﺘﺮﻭﻧﻲ‪info@meprinter.com :‬‬ ‫ﻣﻮﻗﻊ ﺍﻹﻧﺘﺮﻧﺖ‪www.meprinter.com :‬‬ ‫ﻣﺪﻳﺮ ﺍﻟﻨﺸﺮ ﻟﻠﻤﺠﻤﻮﻋﺔ‬ ‫ﻣﺮﺗﻀﻰ ﻛﺮﻳﻤﻴﺎﻥ‬

‫ﻫﻴﺌــﺔ ﺍﻟﺘﺤـــﺮﻳﺮ‬ ‫ﺭﺋﻴﺲ ﺍﻟﺘﺤﺮﻳﺮ‬ ‫ﺇﺳﻜﻨﺪﺭ ﺟﻬﺎﻧﺒﺎﻧﻲ‬ ‫‪alex@meprinter.com‬‬ ‫ﺍﻟﻤﺤﺮﺭ ﺍﻟﺘﻘﻨﻲ – ﺍﻟﻘﺴﻢ ﺍﻟﻌﺮﺑﻲ‬ ‫ﺩ‪ .‬ﺟﻮﺭﺝ ﻧﻮﺑﺎﺭ ﺳﻴﻤﻮﻧﻴﺎﻥ‬ ‫‪g.simonian@meprinter.com‬‬ ‫ﺍﻟﻤﺤﺮﺭ ﺍﻟﺘﻘﻨﻲ – ﺍﻟﻘﺴﻢ ﺍﻹﻧﺠﻠﻴﺰﻱ‬ ‫ﺭﻭﺩ ﻫﺎﻳﺰ‬ ‫‪rhayes@meprinter.com‬‬ ‫ﺍﻟﻤﺤﺮﺭﻭﻥ‬ ‫ﻫﺒـــﺔ ﻣﻮﺳــــﻰ‬ ‫‪+٩٧١ ٤ ٣٩١ ١٢ ٠٨‬‬ ‫‪hiba@meprinter.com‬‬ ‫ﺩﻧﻴﺲ ﻣﺎﺛﻴﻮ ﺩﺍﻧﻴﺎﻝ‬ ‫‪+٩٧١ ٤ ٣٩١ ١٥٩٨‬‬ ‫‪english@meprinter.com‬‬ ‫ﺩ‪.‬ﻳﻮﻧﺲ ﺷﻜﺮﺧﺂﻩ‬ ‫‪younes@meprinter.com‬‬ ‫ﺍﻟﻤﺨﺘﺼﻮﻥ ﺍﻟﻤﺸﺎﺭﻛﻮﻥ ﻓﻲ ﺍﻟﺘﺤﺮﻳﺮ‬ ‫ﻓﺮﺍﻧﻚ ﺭﻭﻣﺎﻧﻮ )ﺍﻟﻮﻻﻳﺎﺕ ﺍﻟﻤﺘﺤﺪﺓ(‬ ‫‪fxrppr@rit.edu‬‬ ‫ﻟﻮﺭﻳﻞ ﺑﺮﻭﻧﺮ )ﺍﻟﻤﻤﻠﻜﺔ ﺍﻟﻤﺘﺤﺪﺓ(‬ ‫‪lb@digitaldots.org‬‬ ‫ﻣﺪﻳﺮ ﺷﺆﻭﻥ ﺍﻟﻌﻤﻼﺀ‬ ‫ﺑﺮﺍﺑﻮﻻ ﺟﺎﻧﺪﺭﺍﻥ ﺑﻲ ﺃﻡ‬ ‫‪+٩٧١ ٤ ٣٩١ ١٢ ٠٧‬‬

‫‪sales@meprinter.com‬‬

‫ﻣﺼﻤﻢ ﺟﺮﺍﻓﻴﻜﻲ‬ ‫ﺳﻤﻼﻝ ﺍﺱ‬ ‫‪+٩٧١ ٤ ٣٩١ ١٢ ٠٦‬‬ ‫‪samlal@meprinter.com‬‬ ‫ﺍﻹﻋﻼﻧﺎﺕ‬ ‫‪+٩٧١ ٤ ٣٩١ ١٢ ١٠‬‬ ‫‪meprinter @meprinter.com‬‬ ‫ﺗﻮﺟﻪ ﺍﻟﻤﺮﺍﺳﻼﺕ ﺇﻟﻰ ﺍﻟﻌﻨﻮﺍﻥ ﺍﻟﺘﺎﻟﻲ‪:‬‬ ‫ﻣﺠﻠﺔ ‪ME Printer‬‬ ‫ﺹ‪.‬ﺏ ‪ ،٥٠٢١٨٣‬ﻣﺪﻳﻨﺔ ﺩﺑﻲ ﻟﻺﻋﻼﻡ‬ ‫ﺑﻨﺎﻳﺔ ﺭﻗﻢ ‪ ،٩‬ﻣﻜﺘﺐ ﺭﻗﻢ ‪٢١٤‬‬ ‫ﺩﺑﻲ‪ ،‬ﺍﻹﻣﺎﺭﺍﺕ ﺍﻟﻌﺮﺑﻴﺔ ﺍﻟﻤﺘﺤﺪﺓ‬ ‫‪meprinter@meprinter.com‬‬ ‫ﻃﺒﻌﺖ ﻓﻲ ﻣﻄﺒﻌﺔ ﺃﻃﻠﺲ‬ ‫ﺟﻤﻴﻊ ﺣﻘﻮﻕ ﺍﻟﻄﺒﻊ ﻭﺍﻟﻨﺸﺮ ﻣﺤﻔﻮﻇﺔ‬

‫ﻣﺠﻠـــﺔ ‪ ME Printer‬ﺍﻟﺸـــﺮﻳﻚ ﺍﻹﻋﻼﻣـــﻲ‬

‫ﺍﻟﺮﺳﻤﻲ‬


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tel +65 6780 4623

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fax + 65 6588 3735 juliana@ reedexpo.com.sg


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Issue 65  

ME Printer Issue 65