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Swap Advert Design: The swap advert is a design piece aimed at young people encouraging them to switch to fair trade products to illustrate this swap advert will contain images of products that can be swapped, and the products they can be swapped for.

Swap Advert Content Slid e

Product

Intr o Bananas

1

Title Swap to the fair deal campaign! Fair Deal Bananas

Caption

Information on Product

Benefits

“Swap today for a fairer future� Go bananas for fair trade

Comparisons to existing products availability of fair trade products and information on how to get the product. (http://www.fairtrade.org.uk /thebigswap/stuff_you_can_ swap/)

Social, Economic and environmental impacts, (Money, Environment and job opportunities) Talk about male farmers and the unfair prices set by super markets

Assets Needed Logo, backgrounds. Picture of banana, possibly vector could be secondary or could take a primary banana, titles,


Footballs

Fair Deal Footballs

“Play a fair game.”

2

Specifically available from asda from £1.37 Comparisons to existing products availability of fair trade products and information on how to get the product. (http://www.fairtrade.org.uk /thebigswap/stuff_you_can_ swap/) Available from the ethical superstore for £21 www.ethicalsuperstore.com

Coffee

3

Fair Deal Coffee

Sit down to a fair deal break.

Comparisons to existing products availability of fair trade products and information on how to get the product. (http://www.fairtrade.org.uk /thebigswap/stuff_you_can_ swap/) £3 from www.amazon.com

for non-fair trade goods.

coins and money vectors Social, Economic and Football environmental vector, titles, impacts, (Money, Backgrounds, Environment and job books and opportunities) Talk pencil vectors briefly about child Image, could labour, with more of a be secondary focus on sweat shops or could take in the middle and far a primary east. Social, Economic and environmental impacts, (Money, Environment and job opportunities) Talk about the female coffee pickers specifically and the benefits that impact them directly as well as that of their

Syringe and Coffee beans Images, vectors


families

Chocolate

4

Fair Deal Chocolate

Have a fair snack. Comparisons to existing products availability of fair trade products and information on how to get the product.

Social, Economic and environmental impacts, (Money, Environment and job opportunities) (http://www.fairtrade.org.uk Talk specifically about /thebigswap/stuff_you_can_ child labour and the swap/) workers that grow the http://www.cadbury.co. coco beans. uk/home/Pages/home.a spx All Cadbury’s chocolate is fair trade

Coco-bean, Chocolate bars vector could be secondary or could take a primary Titles and well and water vectors


Swap Advert Design Decisions Audience: General public Purpose: To encourage them to switch to fair trade products. What will I do to ensure the work is suitable for? Audience: I will not use complicated language that would confuse some people, I will also use a simple graphic style that isn’t specific and caters to all groups. Purpose: I will use persuasive language to encourage people to try fair trade products. Design Decisions For each of the following, WHAT do you intend to do and WHY will you do it? • Style – I will keep the style simplistic so as it does not become unattractive to any audience • Colour scheme – I will use an earthy colour scheme to relate the swap advert to the benefits it brings to the farmers and producers. This is consistent with the rest of my products. • Content – I will use comparisons between fair trade and non fair trade products to give people a reason to swap.


• Language – I will use persuasive language to encourage people to swap to the fair deal campaign. I will also use emotive language to demonstrate the conditions that the workers that produce non-fair trade goods work and live in. • Images/Graphics – The images I use will show the products in a positive light and will reflect the benefits brought to the producers. This will represent the message that the swap advert is trying to convey in a visual manner which is easier for the audience to see and understand.


Font: African (http://www.dafont.com/african.font) in black Font is relevant to the task and suits the product’s style. Assets: Title and text using African font, my logo and grass stock from http://www.soil-net.com/album/Plants/Garden/slides/Grass%20Lawn%2003.html Content: Title “Fair deal” Subtitle “swap today for a fairer future”


Font: African (http://www.dafont.com/african.font) in black Font is relevant to the task and suits the product’s style. Assets: Title and text using African font. Body text in century gothic in white. My logo and grass stock from http://www.soilnet.com/album/Plants/Garden/slides/Grass%20Lawn%2003.html images of coffee beans and a cup of coffee from http://www.flickr.com/photos/tonx/93967359/ and http://www.flickr.com/photos/nasebaer/148593817/


I found both images using the goggle advance search to flag images that were labelled for reuse.

Font: African (http://www.dafont.com/african.font) in black Font is relevant to the task and suits the product’s style. Assets: Title and text using African font. Body text in century gothic in white, my logo and grass stock from http://www.soil-net.com/album/Plants/Garden/slides/Grass%20Lawn%2003.html


images of chocolate from http://www.chocablog.com/reviews/ryelands-smooth-milkchocolate/ And a primary image that I created in illustrator.


Font: African (http://www.dafont.com/african.font) in black Assets: Title and text using African font, body text in century gothic in white my logo and grass stock from http://www.soil-net.com/album/Plants/Garden/slides/Grass%20Lawn%2003.html Image of bananas from http://www.guardian.co.uk/environment/green-living-blog/2010/jul/01/carbon-footprint-banana that was flagged for reuse by Google advance search.


Swap Advert Design Decisions Audience: General public Purpose: To encourage them to switch to fair trade products. What will I do to ensure the work is suitable for? Audience: I will not use complicated language that would confuse some people, I will also use a simple graphic style that isn’t specific and caters to all groups. Purpose: I will use persuasive language to encourage people to try fair trade products. Design Decisions • Style – I will keep the style simplistic so as it does not become unattractive to any audience • Colour scheme – I will use a earthy colour scheme to relate the swap advert to the benefits it brings to the farmers and producers


• Content – I will use comparisons between fair trade and non fair trade products to give people a reason to swap • Language – I will use persuasive language to encourage people to swap to the fair deal campaign. • Images/Graphics – The images I use will show the products in a positive light and will reflect the benefits brought to the producers


Swap advert complete designs