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Swap Advert Design: The swap advert is a design piece aimed at young people encouraging them to switch to fair trade products to illustrate this swap advert will contain images of products that can be swapped, and the products they can be swapped for.

Swap Advert Content Slid e

Product

Intr o Bananas

Title Swap to the fair deal campaign! Fair Deal Bananas

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2

Footballs

Fair Deal Footballs

Caption

Information on Product

Benefits

“Swap today for a fairer future”

Logo, backgrounds.

Go bananas for fair Comparisons to existing trade products availability of fair trade products and information on how to get the product. (http://www.fairtrade.or g.uk/thebigswap/stuff_y ou_can_swap/)

“Play a fair game.”

Assets Needed

Social, Economic and environmental impacts, (Money, Environment and job opportunities) Talk about male farmers and the unfair prices set by super markets for non-fair trade goods.

Picture of banana, possibly vector could be secondary or could take a primary banana, titles, coins and Specifically available from money vectors asda from £1.37 Logo Comparisons to existing Social, Economic and Football products availability of fair environmental impacts, vector, titles,


trade products and information on how to get the product. (http://www.fairtrade.or g.uk/thebigswap/stuff_y ou_can_swap/)

Coffee

Fair Deal Coffee

Sit down to a fair deal break.

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Chocolate 4

Fair Deal Chocolate

Have a fair snack.

Available from the ethical superstore for ÂŁ21 www.ethicalsuperstore.c om Comparisons to existing products availability of fair trade products and information on how to get the product. (http://www.fairtrade.or g.uk/thebigswap/stuff_y ou_can_swap/)

(Money, Environment and job opportunities) Talk briefly about child labour, with more of a focus on sweat shops in the middle and far east.

Backgrounds, books and pencil vectors Image, could be secondary or could take a primary Logo

Social, Economic and environmental impacts, (Money, Environment and job opportunities) Talk about the female coffee pickers specifically and the benefits that impact them directly as well as that of their families

Syringe and Coffee beans Images, vectors Logo

ÂŁ3 from www.amazon.com Comparisons to existing Social, Economic and Coco-bean, products availability of fair environmental impacts, Chocolate bars trade products and (Money, Environment vector could be


information on how to get the product. (http://www.fairtrade.or g.uk/thebigswap/stuff_y ou_can_swap/) http://www.cadbury.co.uk /home/Pages/home.aspx All Cadbury’s chocolate is fair trade

and job opportunities) Talk specifically about child labour and the workers that grow the coco beans.

secondary or could take a primary Titles and well and water vectors Logo


Font: African (http://www.dafont.com/african.font) in black Font is relevant to the task and suits the product’s style. Assets: Title and text using African font, my logo and grass stock from http://www.soilnet.com/album/Plants/Garden/slides/Grass%20Lawn%2003.html Content: Title “Fair deal” Subtitle “swap today for a fairer future” Colour: Earthy colour scheme to associate swap advert to benefits (colours used in screenshots


Font: African (http://www.dafont.com/african.font) in black Font is relevant to the task and suits the product’s style. Assets: Title and text using African font. Body text in century gothic in white. My logo and grass stock from http://www.soil-net.com/album/Plants/Garden/slides/Grass%20Lawn%2003.html images of coffee beans and a cup of coffee from http://www.flickr.com/photos/tonx/93967359/ and http://www.flickr.com/photos/nasebaer/148593817/ I found both images using the goggle advance search to flag images that were labelled for reuse. Colour: Earthy colour scheme to associate swap advert to benefits (colours used in screenshot)


Font: African (http://www.dafont.com/african.font) in black Font is relevant to the task and suits the product’s style. Assets: Title and text using African font. Body text in century gothic in white, my logo and grass stock from http://www.soil-net.com/album/Plants/Garden/slides/Grass%20Lawn%2003.html images of chocolate from http://www.chocablog.com/reviews/ryelands-smooth-milk-chocolate/ And a primary image that I created in illustrator. Colour: Earthy colour scheme to associate swap advert to benefits (colours used in screenshot)


Font: African (http://www.dafont.com/african.font) in black Assets: Title and text using African font, body text in century gothic in white my logo and grass stock from http://www.soil-net.com/album/Plants/Garden/slides/Grass%20Lawn%2003.html Image of bananas from http://www.guardian.co.uk/environment/green-living-blog/2010/jul/01/carbon-footprint-banana that was flagged for reuse by Google advance search. Colour: Earthy colour scheme to associate swap advert to benefits (colours used in screenshot)


Swap Advert Design Decisions Audience: General public Purpose: To encourage them to switch to fair trade products. What will I do to ensure the work is suitable for? Audience: I will not use complicated language that would confuse some people, I will also use a simple graphic style that isn’t specific and caters to all groups. Purpose: I will use persuasive language to encourage people to try fair trade products. Design Decisions • Style – I will keep the style simplistic so as it does not become unattractive to any audience • Colour scheme – I will use a earthy colour scheme to relate the swap advert to the benefits it brings to the farmers and producers • Content – I will use comparisons between fair trade and non fair trade products to give people a reason to swap • Language – I will use persuasive language to encourage people to swap to the fair deal campaign. • Images/Graphics – The images I use will show the products in a positive light and will reflect the benefits brought to the producers


Swap ad final  

“Play a fair game.” Comparisons to existing products availability of fair Social, Economic and environmental impacts, (Money, Environment an...

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