Music video Analysis Seether: Fake It
Target Audience (A.G.I.L.E) Age: 15 – 25 Gender: Majority males but appeals to both genders Interest: Grunge music, Calling out Fakes LocaCon: Western hemisphere, Europe, America, Australia Ethnicity: White males but no speciﬁc targeCng This being a Grunge/AlternaCve style band means that they appeal to a large audience of teenage males mostly in America and Europe. The heavy sound mixed with the powerful lyrics appeals to teenagers from who have experienced hardship whilst also gaining interest from fans of other groups such as Nickleback and Breaking Benjamin. The subjects of their songs and the language they use applies slightly more to teenagers from the western hemisphere, as they talk about lost love, broken hearts, death and fakes, but these do also apply to other cultures and countries. Though the group originates from Pretoria, South Africa their message as a group is applicable anywhere.
The fact that the enCre video is about how people and videos are fake, will aRract others that dislike how fake the modern world has become. It also highlights how many music videos are faked and gives a simpliﬁed idea of how this process is done. This video could also help reinforce the stereotypical view of Grunge groups as outsiders, as they are exposing others to be fakes.
Mise-‐en-‐scene Facial expressions: The changes in the facial expressions of the lead singer are the most noCceable during the video and are quite drasCc. In the jet his face is calm and collected as if he is most at home in that seTng but later on when the dancers get very close his expression changes to one of surprise. This is very diﬀerent to the anger and frustraCon during the forest scene
Mise-‐en-‐scene Movement: There is very liRle movement from the band during the video, they maintain the same posiCons in each of the sets and only move when the tempo of the song increases during the chorus. They also generally stay in the same formaCon with the lead singer at the front, the bass player behind him to the right and the drummer to the leV. This connotes that they seem to follow the stereotypical rock group dynamic with the lead singer/guitarist at the front with the others behind him.
Mise-‐en-‐scene InteracCon with Others: During the video the band members interact with the dancers that are in two of the three sets. The girls move and dance with the band in a sexually provocaCve way, which connotes that this, along with the whole video, is a pasCché and is possibly targeted towards the Hip-‐hop or Rap genres.
Mise-‐en-‐scene LocaCon: All of the scenes in this video are set in a ﬁlming studio adding to the premise of the song that everything is fake. The backdrops change throughout the song from a private jet which could connote success and wealth, to a forest in winter possibly making a reference to the hardships the group faced before geTng discovered. The changing environment also gives extra eﬀect to one of the lines in the chorus “It’s the changing of the seasons”.
Mise-‐en-‐scene Costume: the costumes that the band wears in the video are directly eﬀected by their speciﬁc environment at the Cme. In the forest they all wear heavy winter coats where as in the private jet they are wearing smart, fashionable clothes. The change in apparel connotes the how the diﬀerent environments each require a speciﬁc approach. For example the idea of shooCng a video in a private jet would be to convey the impression that the band has money and so the clothes need to match that point.
Mise-‐en-‐scene LighCng: throughout the video there are only a few changes in the lighCng one of the most noCceable is when they are in the forest. Here the set is darkened to add to the winter forest seTng. Another change is when the band are on the plane, as it is a private jet the idea is to create an idealised image of a wealthy lifestyle and the well lit interior adds to this feeling. Also during the zooming out shots the set is always beRer lit than the studio itself this could connote that as these are fake sets this secCon is not meant to come into view and so should be hidden in the dark.
Camera Language Close Up The idea of using these close up shots is to show the three members of the group and direct the audiences focus onto these three faces throughout the video. This allows the audience to match each member to the instruments they play and therefore appreciate that persons contribuCon to the overall sound.
Camera Language Mid Shot This shot shows all three of the band members and their instruments. This allows the audience to see which band member plays each instrument and the image of the band in front of a blue screen also adds to the idea of Faking it. It also gives the video the feel of a live performance compared with other groups who’s videos include no footage of any instruments being played.
Camera Language Cut-‐In This shot shows the Bass guitarist which helps to emphasis that this parCcular secCon of the song is bass heavy, as are most of their songs. It could also provide a look into the groups roots as a Grunge band and how they have diversiﬁed become more AlternaCve throughout their carrier.
Camera Language Zooming Out
Here the camera zooms out to show how this scene, of the group on a plane, has been faked. The camera, which you can see is on a track, moves away from the set to display the studio that its being ﬁlmed in showing the false idea of the group being on a plane. This reinforces the point of the video that everything is fake and also shows the audience how this type of scene could have been faked in other videos.
Camera Language Pan Here the camera pans up slightly , this draws the audiences aRenCon to the mobile phone and emphasises that it is being used to ﬁlm. This could connote that diﬀerent angles and styles of shooCng will be used in the video. It could also be interpreted as being for personal use, perhaps the girls wish to show oﬀ that they are in this music video and are dancing with the band.
Camera Language EdiCng
The pace of ediCng throughout the video keeps pace with the song, some of the cuts are placed on the repeCCon of riﬀs. The minimal use of camera movement adds in some scenes adds to the feel of a live performance where as in others helps to give the feel of an enCrely scripted and rehearsed music video. Almost all of the transiCons are simple cuts with virtually no fades, cross wipes or other animated transiCons. One of my favorite pieces of ediCng is that during the whole video the picture will repeatedly go fuzzy and disﬁgured around the edges of people and objects, this exaggerates and enhances the “Fake” feel of the video and gives more emphasis to its message.