Interim Unit Assessment Record Btec National Diploma Creative Media Production (Television & Film) Learner Name:
Unit No: 30
Advertisement Production for TV
Assignments contributing to this assessment: Advertisement Production for TV Assignment Nos:
Assessment of this unit will be based on the work you do for this assignment. However, if you have produced any other work which demonstrates a higher level of achievement in relation to any of the grading criteria, that work will be taken into account in awarding your final grade for the unit.
Date Evidence submitted achieved
Describe structures and techniques of television advertisements with some appropriate use of subject terminology
Jan 2011 Essay and fear & weaknesses work.
FAIL. Sam I’ve searched and discovered your essay is in lots of little pieces on your blog. I looked at a full 1st draft, plase ensure the redrafted version is posted onto your eportfolio on the TV Commercial page. I couldn’t find the fears & weaknesses work at all – where is it based? Please
upload prior to final deadline. M1
Explain structures and techniques of television advertisements with reference to detailed illustrative examples and with generally correct use of subject terminology Comprehensively explain structures and techniques of television advertisements with elucidated examples and consistently using subject terminology correctly Originate and develop an idea for a television advertisement working within appropriate conventions and with some assistance Originate and develop an idea for a television advertisement showing some imagination and with only occasional assistance
http://samjohnsonportfolio.weebly.com/unit-‐ Sam’s presentation and 30-‐advertisement-‐for-‐television.html pre production documentation show imagination founded on appropriate research and understanding – maintaining products use of humour effectively. Thoroughness with a 1st
cut previewed prior to the final edit. D2
Originate and develop an idea for a television advertisement showing creativity and flair and working independently to professional expectations
Produce a television advertisement working within appropriate conventions and with some assistance.
Produce a television advertisement to a good technical standard showing some imagination with only occasional assistance.
http://samjohnsonportfolio.weebly.com/unit-‐ Effective commercial 30-‐advertisement-‐for-‐television.html with appropriate use of humour as a persuasive devise in-‐keeping with brand. Imaginative, but with some glitches regarding technical execution that prevent a higher grade (edits).
Produce a television advertisement to a technical quality that reflects near-‐ professional standards showing creativity and flair and working independently to
professional expectations P4
Comment on own television advertisement production work with some appropriate use of subject terminology.
Explain own television advertisement production work with reference to detailed illustrative examples and generally correct use of subject terminology.
Critically evaluate own television advertisement production work in the context of professional practice, with elucidated examples and consistently using subject terminology correctly.
General comments and suggestions for further development: Sam please upload the appropriate work for strand 1 and make it easy to find and complete so we can confirm a more positive grade on the final mark after the showcase in the new building. I am pleased to see you do have the beginnings of your review and evaluation ready to insert audience feedback though so well done. Assessor signature and date: June 2011
Learner’s notes: I hope to update my blog with strand one work, so I can pass but happy with the grades Iʼve got so far. Learner’s signature and date: sam Johnson 28/02/12 Internal verifier’s notes: IV’s signature and date:
Published on Feb 28, 2012