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Unit  Assessment  Record   Btec  National  Certificate  Media  Production  (Television  &  Film)   Learner  Name:  

Sam  Johnson    

Unit  No:  31  

Unit  Title:   Designing   Idents  for   Television    

 

Assignments  contributing  to  this  assessment   Assignment   Nos:    

Media    

Assessment  of  this  unit  will  be  based  on  the  work  you  do  for  this  assignment.  However,  if  you  have  produced  any  other  work   which  demonstrates  a  higher  level  of  achievement  in  relation  to  any  of  the  grading  criteria,  that  work  will  be  taken  into   account  in  awarding  your  final  grade  for  the  unit.    

Grading  Criteria  

P1   P1 describe the    

design and purpose of television idents expressing ideas with sufficient clarity to communicate them and with some appropriate use of subject terminology

Date   Evidence  submitted   achi eved  

Assessor  comments  

 

Some  analysis  of  design  and   purpose  –  a  little  ‘rough’   needs  arranging  into   paragraphs  and  grammar  and   punctuation  need  correcting.   A  bit  more  focus  on  the   purpose  of  idents  and  that  the   design  will  appeal  to  the  

http://samjohnsonportfolio.weebly.com/unit-­‐32-­‐ designing-­‐idents-­‐for-­‐television.html    


target  audience  for  the   channel  will  allow  a  Merit  to   be  gained.   M1   M1

 

 

 

D1  

 

 

 

 

http://samjohnsonportfolio.weebly.com/unit-­‐32-­‐ designing-­‐idents-­‐for-­‐television.html  

Work  not  found  in  your  e-­‐ portfolio.  Needs  uploading.  

 

 

P2  

explain the design and purpose of television idents expressing ideas with clarity and with generally appropriate use of subject terminology critically evaluate the design and purpose of television idents with supporting arguments and elucidated examples, expressing ideas fluently and using subject terminology correctly describe opportunities and limitations of on-screen graphic representation expressing ideas with sufficient clarity to communicate them and with some appropriate use of


subject terminology

M2   explain opportunities

 

 

 

D2  

 

 

 

 

http://samjohnsonportfolio.weebly.com/unit-­‐32-­‐ designing-­‐idents-­‐for-­‐television.html  

Planning  evident.  

P3  

and limitations of on-screen graphic representation expressing ideas with clarity and with generally appropriate use of subject terminology critically evaluate opportunities and limitations of onscreen graphic representation with supporting arguments and elucidated examples, expressing ideas fluently and using subject terminology correctly originate and plan a television ident to a brief working within appropriate conventions and with some assistance  

M3   originate and plan a

television ident to a brief showing some imagination and with

 

 

 

Some  detailed  planning  along   with  a  good  focused  proposal   –  reasonable  ‘concept’   sketches  and  a  basic  


storyboard.  All  production   paperwork  present.  

only occasional assistance  

  D3   originate and plan a

 

 

 

P4   produce a television

 

http://samjohnsonportfolio.weebly.com/unit-­‐32-­‐ designing-­‐idents-­‐for-­‐television.html  

Ident  produced  

television ident to a brief showing creativity and flair and working independently to professional expectations

ident to a brief working within appropriate conventions with some assistance. M4   produce a television ident to a brief working to a good technical standard, showing some imagination and with only occasional assistance.

   

http://samjohnsonportfolio.weebly.com/unit-­‐32-­‐ designing-­‐idents-­‐for-­‐television.html  

 

Really  good  ident  –  good   technical  standard  with  some   imagination  and  only   occasional  assistance.  Clearly   aimed  at  target  audience.  

 

 

 

 

 

 


D4   produce a television

ident to a brief working to nearprofessional standards, showing creativity and flair and working independently to professional expectations.

 

 

General  comments  and  suggestions  for  further  development:     Assessor  signature  and  date:  

 


Learner’s  notes:         Learner’s  signature  and  date:   Internal  verifier’s  notes:             IV’s  signature  and  date:            


interim tv idents