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THE SOUND OF

MOUNTAINS LOOKBOOK AW 2011/12


The winter accompanied by cold and cowboys was the setting for this collection. Cowboys in this cold environment are instantly vulnerable. Not the tough young men who concur over land and animal but men who plough for hours or days through snow, looking for ‘something’, an adventure maybe... Colours are soft. Z E M prefers off-colours or in between colours, for example when shadow is cascading on a white wall. The parts covered by shadow are much darker and deeper. Different shades of white, grey and black appear. When a wall is layered with sunshine, a play of colours caused by over- and underexposing will appear. Those shades are the soft tones which resemble winter; cold, snow, rain, a frosty breeze and bright sunlight. Light ultra white corduroy resembles powdery snow. Used on the shoulder area of the ski jacket it refers to snow which is fallen on the shoulders. Other fabrics used were materials nature provides, such as light cotton, rough cotton (jeans), wool and leather. The outfits are completed with accessoires such as; a leather duffle bag, leather belts, hand knitted scarves and mittens.


CAPE ice blue, jeans 100% cotton LEGGING sunrise pink, 98% cotton/2% elastan HAND KNITTED SCARF ultra grey, 100% wool


SHIRT CUT sunrise pink, 100% cotton blen/ultra red, cotton blend TROUSERS CUT ice blue, jeans 100% cotton


SHIRT COWBOY misty grey, cotton blend JOGGING sunrise pink, 96% cotton/4% elastan


COLBERT SNOW ultra white, rib corduroy, 100% cotton SHIRT BASIC ultra red, cotton blend TROUSERS BASIC blue, jeans 100% cotton


T-SHIRT CUT ultra grey, 100% cotton JOGGING sunrise pink, 96% cotton/4% elastan DUFFLE BAG pig skin


JEANS JACK blue, jeans 100% cotton TROUSERS CUT ice blue, jeans 100% cotton


COLBERT CUT midnight black, 100% wool SHIRT CUT sunrise pink, 100% cotton/ultra red, cotton blend TROUSERS CUT sundown blue, stretch cotton LEATHER BELT COW black


COAT midnight black, 100% wool


PHOTOGRAPHY: MARCO VAN RIJT HAIR & MAKE-UP: IRIS HOUBEN MODELS: ELI & BOAZ GRAPHIC DESIGN: MARCIANO LANSU

WWW.ZEM-MEN.COM

Z E M Lookbook AW 11/12  

Z E M. Lookbook of the Autumn/Winter 2011/12 THE SOUND OF MOUNTAINS collection. Available in stores from October 2011. Shot by Marco van Ri...

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