Present . . .
Social Media and PR We sincerely thank our sponsors
In the Digital Age Friday, May 22, 2009 7:30 a.m.—noon @ St Julien Hotel & Spa 900 Walnut Boulder, CO 80302 Continental breakfast Sponsored by Premier Members Federal Credit Union
Premier Members Federal Credit Union
Rhett B. Rowe, President and CEO, Premier Members Federal Credit Union
Rhett B. Rowe joined Premier Members Federal Credit Union in October 2008 as President and Chief Executive Officer. Prior to his appointment at Premier Members, he was the President and CEO of First National Bank in Boulder and Denver. Before moving to Colorado in March 2007, he served as Executive Vice President & Chief Lending Officer at Arvest Bank in Little Rock, Arkansas. His prior banking positions include Executive Vice President & Senior Lender for Texas State Bank in McAllen, Texas and Senior Vice Presi‐ dent & Manager at Fifth Third Bank in Indianapolis, Indiana. Currently, he actively serves on the boards for Centennial Lending, Attention Homes and the Credit Union Association of Colorado Governmental Affairs committee. Rhett is a graduate of the University of Detroit (MBA, Finance, summa cum laude) and previously received his BA in Economics (cum laude) from the University of Michigan. He and his wife, Summer, live in Broomfield with their eight‐year‐old daughter, Jillian.
About Premier Members Federal Credit Union:
Founded in 1966 as the credit union supporting the employees of the IBM plant in Boulder, Premier Members Federal Credit Union has grown to more than $310 million in assets and 29,000 members. A not‐for‐profit financial institution, Premier has eight branches, which serve Boulder County and metropolitan Denver. For more information about Premier, visit www.premiermembers.org.
Today’s Agenda 7:30—8:30
Registration / breakfast
Opening remarks: Rhett B. Rowe, President & CEO Premier Members Federal Credit Union
8:45—10:00 Panel Discussion / Q&A Moderated by Laura Love, Founder GroundFloor Media
Panelists: Mike Cote, ColoradoBiz Andrew Hyde, TechStars Kevin Kaufman, Daily Camera Ari Newman, Filtrbox
10:00—10:10 Introduction of table facilitators Rhett B. Rowe 10:10—11:00 First roundtable session 11:00—11:10 Move to second roundtable (please check nametag for table assignment) 11:10—noon Thank you & evaluations
Panelists . . .
Mike Cote—Editor, ColoradoBiz ColoradoBiz is the only monthly statewide business publication in Colorado. ColoradoBiz publishes in‐depth stories about the issues, people, and trends affecting Colorado businesses and publishes exclusive online articles, col‐ umns, videos, and podcasts at cobizmag.com. Cote joined the magazine in February 2007 after nine years with the Daily Camera in Boulder where he served as business editor and city editor respectively. He has also taught reporting and editing in the journalism school at the University of Colorado. Cote previously spent a decade working for newspapers in Florida as a re‐ porter and editor.
Andrew Hyde is a speaker, designer, user interface builder, user experience creator, buzzword originator, blogger, politico, biker, runner, backpacker and nice guy. He grew up in Sisters, Oregon, went to school in Providence, Rhode Island and split the differ‐ ence to live in Boulder, Colorado. The great company that he works for is TechStars, which is, according to Andrew, most cer‐ tainly the finest start‐up accelerator in the land. He has founded four companies, including Startup Weekend and VCwear.
Kevin Kaufman—Executive Editor, Daily Camera
Kevin Kaufman is executive editor of the Camera, where he's worked the past 15 years, serving in vari‐ ous capacities including managing editor, special products editor and city editor. Kaufman has been involved with and an innovator of the Camera's suite of Web sites since the newspaper launched its first site in the mid 1990s. A graduate of the school of jour‐ nalism at Colorado State University, he has a passion for journalism, news and story telling ‐‐ although it took him a couple decades of wandering the world and dabbling in other careers to figure that out. He thrives on change ‐‐ even at today's nearly impossible pace. Technology fascinates him, though he doesn't own a cell phone. And no, he doesn't believe newspa‐ pers are on their deathbeds ‐‐ a challenging time in‐ deed, but more a fantastic new adventure than a road to extinction.
About Laura Love As the founder of GroundFloor Media, Laura Love provides vision and leadership for the Denver‐based public relations agency she founded in 2001. In the past eight years, Laura has taken a business she started in her basement in Boulder, CO., and built it into one of the region’s fastest growers, boasting a national client base that has included Coors Light, Star‐ bucks Coffee Company, Qdoba Mexican Grill, the Special Olympics U.S.A. National Games, The Children’s Hospital, Corporate Express and CH2M HILL. The agency has become an award‐winning public relations firm and one of the fastest‐ growing companies in Colorado. GroundFloor Media was named the 2007 Best Boutique Agency to Work For in the nation by The Holmes Report, an influential public relations indus‐ try newsletter, and was recognized by the Denver Business Journal as the No. 2 small com‐ pany on the 2008 Best Places to Work list. The agency was also recently recognized by the Denver Metro Chamber of Commerce as the number two top Small Businesses of the Year. Love was recently named by Mayor John Hickenlooper to the Denver 150, an honor that recognized 150 unsung heroes for their contributions to the Denver community. Love was also named a finalist for the Denver Business Journal’s 2006 and 2007 Outstanding Women in Business awards, an accolade that recognizes women in Denver for their significant contri‐ butions to their industry and their community. In 2005, Love was recognized as one of the “Forty under 40” by the Denver Business Journal. On an international level, Love was hon‐ ored with the Kauffman Community Award for her personal and corporate commitment to the Tennyson Center for Children, an award honoring outstanding individual entrepreneurs who have made a significant difference in their local communities.
Ari Newman—President and Founder, Filtrbox
Ari is an experienced entrepreneur who thrives on the chal‐ lenges and opportunities that define early stage companies. In his 12+ years in the high‐tech sector, Ari has amassed a broad range of experience working with internet applica‐ tions, enterprise software, service delivery, customer ser‐ vice, and product management. Ari’s prior companies in‐ clude Newman Venture Advisors, CreekPath Systems, Novell/Volera, and others.
Thank you to our table facilitators and panelists for sharing their expertise with us. 12
Table facilitators (in order of table, not necessarily preference) . . .
Table 16: How to implement an online strategy Libby Niemi—Daily Camera
Table 1: Twitter 101 Ashley Cohen— GroundFloor Media Ashley Cohen brings more than a decade of experience to GroundFloor Media with a focus on technology PR, social media, consumer product PR and public affairs. A self‐proclaimed social media junkie, Ashley spearheaded the development of the GroundFloor social Media (GFsM) program, which helps clients leverage social media elements such as blogs, social networks and podcasts to further expand their brand outreach and connect with new audiences. Originally from Louisville, Ky., Ashley earned a bachelor’s degree, with concentra‐ tions in public relations and history, from Indiana University. Ashley currently lives in Boulder, and in her spare time she enjoys hiking, running, reading and spending time with her husband and their neurotic dogs.
Online Products Specialist, Libby Niemi, has a wealth of experience in new media in particular and media in general. She has a B.A. and M.A. in journalism and mass com‐ munication. Her past positions include online account manager, online editor and assistant marketing manager and she’s worked with accounts such as IZZE, Charter Communications, Medtronic Navigation, GoLite, Warren Miller Entertainment and Ski Magazine. She’s been in the industry for eight years. Libby has built Internet businesses from the ground up, and she’s ready to help you with yours.
Table 2: Twitter 201 Andrew Hyde—TechStars Andrew Hyde is a speaker, designer, user interface builder, user ex‐ perience creator, buzzword originator, blogger, politico, biker, runner, backpacker and nice guy. He grew up in Sisters, Oregon, went to school in Providence, Rhode Island and split the difference to live in Boulder, Colorado. The great company that he works for is TechStars, which is, according to Andrew, most certainly the finest start‐up accel‐ erator in the land. He has founded four companies, including Startup Weekend and VCwear.
Table 3: Facebook 101 Chris Reinhard—Motive: A Hybrid Agency Chris Reinhard has been a copywriter and social media strategist for Motive: A Hybrid Agency since 2005. His experience in the experiential, online, and social media marketing arenas places him in a unique group of young marketers capable of satisfying creative and executional needs for a variety of clients. Since joining Motive, Chris has helped orches‐ trate interactive social media programs for Qdoba Mexican Grill, Native Eyewear, and Good Times Burgers & Frozen Custard and aided in the execution of non‐ traditional programs for Pepsi, Mountain Dew, and Vehix.com. Chris has been awarded a Denver 50 Award (as part of the Motive team) for his work on Mountain Dew’s ‘Dew Report’ branded entertainment series, and a 2009 SxSW Viewer’s Choice nomination for online writing. 6
The Boulder Chamber is one of the most influential business organizations in this re‐ gion, thanks to its healthy membership of vibrant institutions. Our 1,700 business members work together to strengthen our regional economy and to sustain the qual‐ ity of life that we all enjoy. The Chamber’s chief responsibility is serving the needs of our members. We provide a valuable array of services designed to extend the reach of their market influence and meet specific business needs.
. . . And continued . . .
Table 4: Facebook 201 Doug Thielen—Qdoba Mexican Grill
Table 13: Marketing & PR: Is there really a fine line
Before joining the Qdoba team, Doug received a bachelor's degrees in communication and marketing and worked in both television and radio. Now, as the manager of non‐traditional marketing and public relations for Qdoba Mexican Grill, Doug's responsibilities run the gamut from crisis communication and cause related marketing to sponsorships and viral marketing. He oversees Qdoba's e‐mail mar‐ keting program, loyalty program, online promotions, national spon‐ sorships, public relations programs, and the maintenance and redes‐ ign of qdoba.com. Doug is also responsible for implementing nation‐ wide traditional and non‐traditional marketing programs at the local store level. Outside of the burrito world, you'll find Doug doing anything that involves enjoying the Colorado outdoors. As soon as the snow starts falling he hits the slopes, and the minute the sun starts shinning you can find him on the trail for a long bike ride or at a concert at Red Rocks Amphitheatre.
Deb Robison—Owner, Rudy Media, LLC Deb has over 10 years of experience in Public Relations and Marketing. Following her stint as the Director for Asia in the Colorado International Trade Office she has worked with a variety of organizations on communication strategy. Currently she works with clients in telecomm, consumer, and economic development markets and is serving as the marketing director for Learn About Web a new media and marketing conference for small and medium businesses. An MA in cross‐cultural communica‐ tion from Colorado College has served as great foundation for helping economic development organiza‐ tions, small businesses and non‐profits incorporate social media as a part of their marketing and public relations strategy.
Table 14: Paid advertising in the social media space Troy Lerner—The Booyah Agency Troy Lerner is the co‐founder and director of The Booyah Agency, a boutique online ad agency in Westminster. Booyah offers expertise for paid search, organic search, banner media, email, social media and video advertising. Troy’s team manages online marketing programs for companies like Lillian Vernon, Vitamin Shoppe, NewsGator, Gaiam, Little Tikes, Crispin Porter + Bogusky and about 30 others.
Table 5: Engaging the Yelp community
Tiffany Childs—Yelp Denver Tiffany Childs is the Community Manager of Denver Yelp and a lover of all things cham‐ pagne, even the champagne of beers. She studied Journalism at the University of Colo‐ rado, Boulder and has spent the past 5+ years developing marketing departments for start‐ups, copywriting in the SEO field and now managing the Denver Yelp community online and off. She loves live music, cheese plates and the wonderful city of Denver, which she is systematically exploring and then yelping about. You can see her reviews at www.gumball.yelp.com.
Table 15: How to implement an online strategy Scott Esmond—Red Door Interactive Table 6: Tracking & measuring social media
Ask Scott and he’ll tell you successful relationships stem from continually creating marketing assets and competitive advantages for clients. As the business development expert in the Denver��office, Scott helps new and existing clients migrate their business strategies around internet markets and technologies. After graduating from the University of Colorado Leeds School of Business in 1995, Scott earned his marketing stripes in the trenches of the San Francisco advertising community. At Hal Riney & Partners, Scott was a Media Planner for the Saturn Cars account and was also handpicked for the team to launch the first commercial electric car, the EV1 from General Motors. In 1999 Scott returned to Colorado to start Breckenridge Communications with his brother and the company was acquired in 2008 by Red Door Interactive. Scott is a board mem‐ ber and certified wish grantor with the Make‐A‐Wish Foundation of Colorado.
Ari Newman, Founder & President—Filtrbox Ari is an experienced entrepreneur who thrives on the challenges and opportunities that define early stage companies. In his 12+ years in the high‐tech sector, Ari has amassed a broad range of experience working with internet applications, enterprise software, service delivery, customer service, and product management. Ari’s prior companies include Newman Venture Advisors, CreekPath Systems, Novell/Volera, and others.
Table facilitators continued . . .
Table 10: How to pitch a blogger Amber Johnson—Mile High Mamas
Table 7: LinkedIn 101 Jonathan Sackheim—The Booyah Agency Jonathan Sackheim helps companies make money using the Web. He's a Senior Account Manager at the Booyah Agency, the region's largest online marketing agency, where he focuses on social media, search engine market‐ ing, SEO, and banner advertising. Jonathan's past experience includes being Director of Search Engine Marketing at NetQuote.com and Web Marketing Manager at Avaya Global Services. Jonathan holds a BS in Marketing and Entrepreneurship from the University of Colorado at Boulder. He is a certified Facebook addict, lover of Excel, Boulder native, skier, golfer, and mountain biker. Connect with Jonathan at http://www.linkedin.com/in/sackheim.
Mile High Mamas is the brainchild of Amber, a former adventure‐travel writer turned adventurous unraveling mother of two children. She is originally from Can‐ ada but spent a number of years working as a publicist for Utah’s ski and outdoor industry whilst moonlighting as a radio personality and travel writer. Currently, Amber works as a social media strategist at Pixo Web Design & Strategy and has been blogging at Crazy Bloggin’ Canuck since 2005. She has been the recipient of numerous blogging awards, including Mother’s Day Central’s Top 100 Mom Blogs, Best of MSN, Blogtrepreneur’s Top 50 Mommy Blogs and startup powerhouse Sampa’s Top 10 Mommy Blogs You Should Read. She is a family travel writer and a regular contributor at Travel Savvy Mom, a reputable net‐ work of mothers all over the world who review family‐friendly destinations, accom‐ modations and travel gear. Prior to launching Mile High Mamas, she was also a regular contributor at DotMoms, cited by Time magazine as one of the 50 Coolest Websites 2005. Twitter ID: @crazycanuckblog
Table 11: Using tools and widgets to bring social capabilities to blogs Holly Hamann—The Blog Frog
Table 8: How to use the new social media press release Jennifer Wildhagen— Marketwire During Jennifer’s three years at Marketwire, she has served as a communications consultant to both public and investor relations professionals in Colorado and Utah working with companies such as Coors, Omniture and Teletech. Her main objectives are to consult her clients on their external communications to generate as much exposure and publicity as possible through both traditional and new technologies. Jennifer also provides consultative feedback on best ways to optimize a press release and maximize exposure with social media communities.
Holly is founder and VP of Marketing for TheBlogFrog, a Boulder‐based web2.0 start‐up that offers social and community‐building widgets for blogs. Holly brings 18 years marketing experience in the Internet, multimedia, online video, and other high‐tech industries. She specializes in the rapid market launch, growth, and customer acquisition for technology start‐ups. Holly previously served in senior level marketing roles at several high‐tech companies including iggli.com, Thought Equity Motion, LeftHand Networks, Service Metrics, Matchlogic, and spent six years at Verizon Communications doing sales and marketing. She holds a BA in Mathematics and Computer Science from Washington College and completed graduate studies in telecommunications at Johns Hopkins University.
Table 9: Leveraging social media for news coverage
Table 12: Creating a brand on YouTube and Flickr
Kevin Kaufman – Daily Camera
Carissa McCabe—GroundFloor Media
Kevin Kaufman is executive editor of the Camera, where he's worked the past 15 years, serving in various capacities includ‐ ing managing editor, special products editor and city editor. Kauf‐ man has been involved with and an innovator of the Camera's suite of Web sites since the newspaper launched its first site in the mid 1990s. A graduate of the school of journalism at Colorado State University, he has a passion for journalism, news and story telling ‐‐ although it took him a couple decades of wandering the world and dabbling in other careers to figure that out. He thrives on change ‐‐ even at today's nearly impossible pace. Technology fascinates him, though he doesn't own a cell phone. And no, he doesn't believe newspapers are on their deathbeds ‐‐ a challenging time indeed, but more a fantastic new ad‐ venture than a road to extinction. 8
Carissa McCabe has more than 12 years of public relations experi‐ ence working for clients as varied as Qdoba Mexican Grill, Bellco Credit Union, The Wildlife Experience, Starbucks Coffee Company, and The Children’s Hospital – to name a few. In the last few years, Carissa has become one of GroundFloor Media’s resident social me‐ dia experts helping guide clients through the development of integrated marketing/ communications plans as well as helping to monitor online conversations and enact real‐time online crisis mitigation tactics as needed. Carissa is active both personally and on behalf of clients on a number of social media mediums including Yelp, Face‐ book, Twitter and various Ning sites. She enjoys counseling clients, friends, and family about becoming involved with social media and finds herself learning some‐ thing new every day about the ever evolving world of social media. 9