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New Graphic Design


Brief Module TFD1064. Design Practice Two: 40 Credits Term 2 Project 2 of 2. Project 50% of module grade Graphic design group Project – New Graphic Design Issue 1: Form follows function – an exploration of Modernism and Post Modernism “Perfection is achieved, not when there is nothing left to add, but when there is nothing left to remove.” Antoine de Saint-Exupéry You are to submit design proposals for a new graphic design publication entitled, New Graphic Design. The first issue will focus on Form follows function - an exploration of Modernism and Post Modernism. Part 1 Research into Modernism and Post Modernism generating a body of work that explores the origins and philosophy of the movements. Your visual work should be an expression of the movement and not a pastiche. You should aim to convey the essential nature of the movement. You will need to understand the social, industrial and political concerns which influence both movements. Part 2 You are to submit designs for a broad sheet, which should be based on your personal and original visual research. You should produce: Masthead Cover design Inner page/s Copy Masthead: New Graphic Design Sub heading: Form follows Function - an exploration of Modernism and Post Modernism Issue 1 Date Size A3 Portrait Cover A3 Portriat Inner

Requirements: • Body of original visual research based upon Modernism / Post Modernism • Evidence of thumbnail visual and design layouts • Evidence of grid, layout, type and image selection and experimentation • Evidence of multiple solutions and design refinement • Mast head • Broadsheet cover • Inner page Modernism Term used to embrace a diverse range of art movements and ideas that emerged during the first half of the 20th C and profoundly influenced the subsequent development of art, architecture and design. There was also a widespread utopian belief that mechanization and technology if properly used could produce a better less divided society. Post Modernism Design movement that evolved in the mid 60’s as a critical response to the dominance and perceived sterility of Modernism. Embracing art, architecture and design. It re established interest in ornament, symbolism and visual wit. Unconstrained by dogma, post-modern designers rejected modernism’s obsession with progress and challenged the fundamental tenets of order and discipline espoused by the Bauhaus.

Inital Reasearch mod路ern路ism Noun Modern character or quality of thought, expression, or technique. A style or movement in the arts that aims to break with classical and traditional forms.

post路mod路ern路ism Noun A late 20th-century style in the arts, architecture, and criticism that represents a departure from modernism.

Images from Andy Warhol, Jackson Polock, Franz Kline, Willem De Kooning, Tom Wesselmann, Roy Lichtenstein, Lucio Fontana, YvesKlien, Carolee Schneemann, Mimmo Rotella, Jasper Johns and Mimmo Rotella

PostMondernism Artists

Mimmo Rotella Domenico “Mimmo” Rotella, (7 October 1918 – 8 January 2006), was an Italian artist and poet best known for his works of décollage and psychogeographics, made from torn advertising posters. Rotella was born in Catanzaro, Calabria. He was associated to the Ultra-Lettrists an offshoot of Lettrism and later was a member of the Nouveau Réalisme group, founded by Pierre Restany in 1960, whose other members included Yves Klein, Arman and Jean Tinguely.

Jasper Johns Jasper Johns, Jr. (born May 15, 1930) is an American contemporary artist who works primarily in painting and printmaking. Johns is best known for his painting Flag (1954–55), which he painted after having a dream of the American flag. His work is often described as a Neo-Dadaist, as opposed to pop art, even though his subject matter often includes images and objects from popular culture. Still, many compilations on pop art include Jasper Johns as a pop artist because of his artistic use of classical iconography. Since the 1980s, Johns produces paintings at four to five a year, sometimes not at all during a year. His large scale paintings are much favored by collectors and because of their rarity, it is known that Johns’ works are extremely difficult to acquire. His works from the mid to late 1950s, typically viewed as his period of rebellion against Abstract Expressionism, remain his most sought after.

Jackson Pollock Paul Jackson Pollock (January 28, 1912 – August 11, 1956), known as Jackson Pollock, was an influential American painter and a major figure in the abstract expressionist movement. He was well known for his uniquely defined style of drip painting. During his lifetime, Pollock enjoyed considerable fame and notoriety. He was regarded as a mostly reclusive artist. He had a volatile personality, and struggled with alcoholism for most of his life. In 1945, he married the artist Lee Krasner, who became an important influence on his career and on his legacy. Pollock died at the age of 44 in an alcohol-related car accident. In December 1956, the year of his death, he was given a memorial retrospective exhibition at the Museum of Modern Art (MoMA) in New York City, and a larger more comprehensive exhibition there in 1967. More recently, in 1998 and 1999, his work was honored with large-scale retrospective exhibitions at MoMA and at The Tate in London

Franz Kline Franz Jozef Kline (May 23, 1910 – May 13, 1962) was an American painter mainly associated with the abstract expressionist movement centered around New York in the 1940s and 1950s. He was born in WilkesBarre, Pennsylvania, and attended Girard College, an academy in Philadelphia for fatherless boys. He attended Boston University, and later taught at a number of institutions including Black Mountain College in North Carolina and Pratt Institute in Brooklyn. He spent summers from 1956-62 painting in Provincetown, Massachusetts and died in New York City of a rheumatic heart disease. He was married to Elizabeth Vincent Parsons, a British ballet dancer.

Willem De Kooning Willem de Kooning (April 24, 1904 – March 19, 1997) was a Dutch American abstract expressionist artist who was born in Rotterdam, the Netherlands. In the post-World War II era, de Kooning painted in a style that came to be referred to as Abstract expressionism or Action painting, and was part of a group of artists that came to be known as the New York School. Other painters in this group included Jackson Pollock, Elaine de Kooning, Lee Krasner, Franz Kline, Arshile Gorky, Mark Rothko, Hans Hofmann, Adolph Gottlieb, Robert Motherwell, Philip Guston, and Clyfford Still. In September 2011 de Kooning’s work was honored with a large-scale retrospective exhibition: de Kooning: A Retrospective September 18, 2011 – January 9, 2012 at MoMA in New York City. It was the first major museum exhibition devoted to the full breadth and depth of de Kooning’s career, containing nearly 200 works.

Tom Wesselmann Tom Wesselmann (February 23, 1931, December 17, 2004) was an American artist associated with the Pop art movement who worked in painting, collage and sculpture. He worked constantly on the Bedroom Painting series, in which elements of the Great American Nude, Still Lifes and Seascapes were juxtaposed. The Bedroom Paintings shifted the focus and scale of the attendant objects around a nude; these objects are small in relation to the nude, but become major, even dominant elements when the central element is a body part. The breast of a concealed woman appeared in a box among Wesselmann’s sculpted still life elements in a piece entitled Bedroom Tit Box, a key work that “ its realness and internal scale (the scale relationships between the elements) represents the basic idea of the Bedroom Painting”

Andy Warhal Andy Warhol (August 6, 1928 – February 22, 1987) was an American artist who was a leading figure in the visual art movement known as pop art. His works explore the relationship between artistic expression, celebrity culture and advertisement that flourished by the 1960s. After a successful career as a commercial illustrator, Warhol became a renowned and sometimes controversial artist. The Andy Warhol Museum in his native city, Pittsburgh, Pennsylvania, holds an extensive permanent collection of art and archives. It is the largest museum in the United States dedicated to a single artist. Warhol’s art encompassed many forms of media, including hand drawing, painting, printmaking, photography, silk screening, sculpture, film, and music. He was also a pioneer in computer-generated art using Amiga computers that were introduced in 1984, two years before his death. He founded Interview Magazine and was the author of numerous books, including The Philosophy of Andy Warhol and Popism: The Warhol Sixties.

Roy Lichtenstein Roy Lichtenstein (October 27, 1923 – September 29, 1997) was an American pop artist. During the 1960s, his paintings were exhibited at the Leo Castelli Gallery in New York City and, along with Andy Warhol, Jasper Johns, James Rosenquist, and others. He became a leading figure in the new art movement. His work defined the basic premise of pop art better than any other through parody. Favoring the oldfashioned comic strip as subject matter, Lichtenstein produced hard-edged, precise compositions that documented while it parodied often in a tonguein-cheek humorous manner. His work was heavily influenced by both popular advertising and the comic book style. He described Pop Art as, “not ‘American’ painting but actually industrial painting”.

Yves Klein Yves Klein (28 April 1928 – 6 June 1962) was a French artist considered an important figure in postwar European art. He is the leading member of the French artistic movement of Nouveau réalisme founded in 1960 by art critic Pierre Restany. Klein was a pioneer in the development of Performance art, and is seen as an inspiration to and as a forerunner of Minimal art, as well as Pop art.

Klein experimented with various methods of applying the paint; firstly different rollers and then later sponges, created a series of varied surfaces. This experimentalism would lead to a number of works Klein made using naked female models covered in blue paint and dragged across or laid upon canvases to make the image, using the models as “living brushes”. This type of work he called Anthropometry Sometimes the creation of these paintings was turned into a kind of performance art—an event in 1960, for example, had an audience watch models go about their task while an instrumental ensemble played Klein’s 1949 The Monotone Symphony.

Carolee Schneemann Carolee Schneemann (born October 12, 1939) is an American visual artist, known for her discourses on the body, sexuality and gender. Her work is primarily characterized by research into visual traditions, taboos, and the body of the individual in relationship to social bodies. Schneemann has taught at several universities, including the California Institute of the Arts, the School of the Art Institute of Chicago, Hunter College, and Rutgers University, where she was the first female art professor hired. Additionally, she has published widely, producing works such as CÊzanne, She Was a Great Painter (1976) and More than Meat Joy: Performance Works and Selected Writings (1997). Schneemann’s works have been associated with a variety of art classifications including Fluxus, Neo-Dada, the Beat Generation, and happenings



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