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10 THINGS TO KNOW A GRAPHIC DE


YOU NEED ALL ABOUT ESIGN.


there is no such thing as right and wrong when it come to your design, be as experimental as possible. we learn from our mistakes, so experimenting lots will ensure we have lots to learn from.

1. GRAPHIC DESIGN

dare

try and break the mold, think outside the box and create something completely unique and special, design should be exciting.

d


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t o ebnte

r e id ff


GRAPHIC DESIGN FOLLOWS A STRICT SET OF RULES ANDPRINCIPLES, MAKE YOURSELF AWARE OF THESE... THEN CHALLENGE THEM.

2. G RAPHI C DESIGN

LEARN the rules


then break them 10 THINGS...


GRAPHIC DESIGN

VISUAL L SYNECDOCHE

Understanding the visual language of design is really important. Here is an example of a visual synecdoche, metaphor and metonymy.

3.

This term is used to represent the whole or vice versa

Used to transfer the meaning Although the image may have conveys an impression about by drawing a comparison betw THE BIG APPLE people transfer


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METAPHOR

g from one image to another. no close relationship, a metaphor. something relatively unfamiliar ween it and somthing familiar. ie: red the meaning to a good place.

metonymy

LITERACY - Symbolic image that is used to make reference to something with a more literal meaning.


Semiotics plays a massive role within Graphic design. To break it down, it includes a sign, signifier and symbol. Remember the three ‘s’ words of semiotics.

4. GRAPHIC DESIGN

SIGN. SIGNifier. symbol. a “lo com the repr the an e


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ogo� or image that represents a mpany or organisation branding and what the company resents. image used which doesn’t have to be exact depiction of the product.


IT IS IMPORTANT TO LEARN THE FUNDERMENTALS OF TYPOGRAPHY, BEING ABLE TO UNDERSTAND AND UTILISE JARGON OF TYPOGRAPHY, WILL HELP YOU YO DEVELOPE A DEEPER UNDERSTANDING.

5. GRAPHIC DESIGN


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As a graphic designer, it is imperitive that you pick the right catagory of type for the right purpose. e.g. block type for headers and titles. Making the wrong choice can seriously reduce the legibility and readabilty.

6. GRAPHIC DESIGN

GOTHIC SCRIPT BLOCK ROMAN


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these are the four main catagories of typography. gothic type is san serif, simple and easy to read. Script font derives from the calligraphy. Block typefaces are easy to read from a distance, and are high impact, hence the reason it is used for headlines and titles. roman type is a serif fonr mainly used for body copy.


THIS IS ANOTHER AREA WHERE IT HELPS TO KNOW YOUR TERMS. IT NOT ONLY CLEARS THINGS UP FOR YOURSELF BUT PLEASES THE TUTOR THAT YOU CAN USE THE APPROPRIATE TERMINOLOGY.

7.

GRAPHIC DESIGN

A TYPEFACE IS FORMED BY THE LETTERS NUMBERS AND SYMBOLS. A TYPEFACE IS USUAL PART OF A LARGER TYPE FAMILY OF RELATED DESIGN. THE INDIVUAL TYPEFACES HAVE THEIR OWN NAME SUCH AS; BOLD, ITALIC AND LIGHT


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A FONT ON THE OTHER HAND IS ONE WEIGHT WIDTH AND STYLE OF A TYPEFACE. PRIOR TO SCALABLE TYPE THERE WAS LITTLE DISTINCTION BETWEEN THE TERMS FONT, FACE AND FAMILY. THE TERM FONT IS THE MOST COMMONLY USED TERM.


Graphic design is all about communicating and sending out a message, but does somethong have to be legible and readable in order to do so?

GRAPHIC DESIGN

legibil readab

“I cdn’uolt blveiee taht I cluod aulaclty ue pweor of the hmuan mnid. Aoccdrnig to a rs mttaer in waht oredr the ltteers in a wrod and lsat ltteer be in the rghit pclae. The r it wouthit a porbelm. Tihs is bcuseae the tlef, but the wrod as a wlohe. Scuh a c “Amzanig huh? Yaeh and you awl haracters) in text are understandable or

8.


lity and bility. esdnatnrd waht I was rdanieg: the phaonmneel seearch taem at Cmabrigde Uinervtisy, it deosn’t d are, the olny iprmoatnt tihng is taht the frist rset can be a taotl mses and you can sitll raed huamn mnid deos not raed ervey lteter by iscdonition is arppoiatrely cllaed Typoglycemia . lyas thguoht slpeling was ipmorantt.�

Legibility is the degree to which glyphs (individual recognised based on appearance. Readability is the ease in which text can be read and understood. It is influenced by line length, primary secondary leading, justification, typestyle, kerning, tracking, point size. Readability is the ease in which text can be read and understood. It is influenced by line length, primary secondary leading, justification, typestyle, kerning, tracking, point size.

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IT IS IMPORTANT TO BE AWARE OF DIFFERENT COLOUR MODES AND THEIR PURPOSES, CMYK IS THE COLOUR SCHEME TO USE WHEN DESIGNING FOR PRINT, RGB IS USED WHEN DESIGNING FOR WEB/SCREEN .

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GRAPHIC DESIGN

CMYK

USED WHEN DESIGNING FOR PRINT, CMYK CONSISTS OF 4 PLATES, CYAN, MAGENTA, YELLOW AND KEY [BLACK], THESE COLOURS ABSORB LIGHT AND ARE CALLED SUBTRACTIVE COLOURS, THE MORE COLOURS YOU MIX THE DARKER THE COLOUR DUE TO THE DICLINE IN REFLECTION.


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RGB

THE COLOURS RED, GREEN AND BLUE ARE THE PRIMARY COLOURS OF A MONITOR, MIXED TOGETER THE PIXELS MAKE A WIDE RANGE OF COLOURS. WHEN YOU MIX ALL THE PRIMARY COLOUR TOGETER THE COLOURS GET LIGHTER, ULTIMATELY MAKING THE COLOUR WHITE, THIS IS KNOWN AS ADDITIVE COLOUR.


Research is paramount to everything you do as a graphic designer, it helps form the basis of your entire brief. it can also help to motivate and stimulate idea generation. Knowing the difference between the two is very important so that you can have the most varied and wide range of research possible.

10. GRAPHIC DESIGN

Primary research involves the collection of data that does not already exist, which is research to collect it is often quantative data sourced from questionaires and interviews it can give a real insight in to the target audience.


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Secondary research involves the summary, collation and or synthesis of existing research rather than primary research, where data is collected from, for example, research subjects or experiments. it often involves looking at other designers workto gain inspiration, and ideas.


publication by sam cook

10 THINGS  

10 things publication