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March 29, 2014

SPECIAL THANKS & ACKNOWLEDGEMENT GILDA GILAK for her positive energy and dedication to the Orange County Council’s activities and programs. KHAYAM PERSIAN SCHOOL FOUNDATION for coordinating the children and youth activities. VIDA GHAHREMANI for her masterful puppetry and creative characters. ELEGANT SOFREH DESIGN for creating the beautiful Haft-Sîn display.

NOWRUZ COMMITTEE Orange County Council Assad Kazeminy – Chair Bizhan (BJ) Fazeli Shazad Ghanbari –Trustee Gilda Gilak - Secretary Fariba Hezar Mona Karimpour

Sharo Khastoo Parmis Khatibi Tannaz Mazarei Pedram Mizani Anoosheh M. Oskouian – Trustee Dariush Rachedi





Aava Dental AmeriClerkship Medical Society California Bank & Trust California Zoroastrian Center Port Theatre Radisson Newport Beach Stratham Group

Bank of Guam Corporate Printing Valley Oil Company

Miriam Amini Parvin Aminirad Dori Banki Farshad Daneshvar Payam Farrokhi Farzaneh Horriat Omid Koohi Parastoo Moradmouri Mojan Rezvan Roshanak Varjavand


2014 NOWRUZ PROGRAM AT A GLANCE March 29, 2014 NOWRUZ CELEBRATION 11:30 A.M. – 5:00 p.m. Haft-Sîn Display 11:30 A.M. - 4:00 P.M. Children’s Program by Khayam Persian School Foundation NOON - 3:00 P.M. Saaz o Dohol Musicians + Traditional Persian Dancers Puppet Show by Vida Ghahremani

1:00 P.M. & 4:00 P.M. Musical Performance by Nowruz Ensemble (Samueli Theater) Featuring Guest Vocalist Mamak Khadem FREE ticket required

2:30 P.M. - 3:30 P.M. Screening of the Top 6 Films

2014 Farhang Short Film Festival (Samueli Theater) Open to all, limited seating, no tickets required.

Designed by Adroit Business Solutions, LLC. Sam Anvari |




Nowruz Banner Design WINNER


Afsoon Riazi, a graphic designer based in Vancouver, Canada has created this year’s winning design, at the heart of which is a red apple. Signifying health and beauty, a red apple is traditionally among the seven essential items that are featured in the Haft-Sîn, one of the centerpieces of Nowruz where each article symbolically corresponds to some aspect of life, nature, or creation.

Nowruz always invokes bright, inspiring and cordial memories that delightfully resonate in all of my Nowruz-related projects,” said Afsoon Riazi. “Its festivities gracefully represent the renewal of the Earth that occurs with the arrival of spring. This idea inspired me to create a symbolic illustration that embodies a new beginning in both eastern and western culture, through the use of the well-recognized motif of the Persian paisley (boteh jeghe) and the apple tree to reflect health and beauty in the renewal of the Earth.

Afsoon Riazi


Children & Youth Program 11:30 A.M. - 4:00 P.M. Children’s Program by Khayam Persian School Foundation Puppet Show for Youth by Vida Gharemani


with guest vocalist Mamak Khadem

Mamak Khadem

Sahba Motallebi

Called “ of the wonders of world trance music�, by The Los Angeles Times, Mamak Khadem captivates audiences by blending her roots in the ancient poetry and music of the Persian masters with a bold and revolutionary new sound. By nature, she is a nomad, one who thrives on open spaces. By occupation, she is a bridge, one that connects geography to lore. In music, she is open to cultural influences, but she has chosen the classical Persian style as her base. Formerly of the sensational cross-cultural fusion ensemble AXIOM OF CHOICE, Mamak weaves a canopy, both simple and rich, for a stunningly emotional and spiritual musical experience that inspires new listeners to embrace cultural diversity and an awareness and appreciation of Persian arts and culture through a blending of old and new.

Sahba Motallebi was born in 1978 in Tehran, Iran, and started playing traditional Persian music very early on. She is a graduate of Tehran Conservatory where she mastered playing Tar and Setar (traditional Persian instruments) under the instructions of master Fariborz Azizi. In 2000 she joined the Iranian National Orchestra and since then she has been traveling around the world to present Persian music. Sahba has recorded several CDs and composed numerous theatrical pieces. Currently she is a resident of Southern California where she spends most of her time teaching Tar and Setar to her students.




SATURDAY MARCH 29, 2014 1 p.m. and 4 p.m. Samueli Theater

Pezhham Akhavass

Mehdi Bagheri

Hamidreza Maleki

Pezhham Akhavass is a percussionist/musician and modern day master of the Tombak. Pezhham was born in 1980 and graduated with a bachelor’s degree in music from Sureh University of Tehran. With the support of his renowned artist father Mostafa, Pezhham began studying the Tombak at the age of five with the guidance of Naser Farhanghfar. From 1989-1991, he continued studying Tombak with Saeid Roudbary. While in college, Pezhham also studied the Setar with Hamid Sokoti and Masoud Shaari. Pezhham also plays the Oud and Tanbour. In addition to the Tombak, Pezhham has studied other percussion instruments: daf, Indian tabla, kanjira and gatam. His unique approach to rhythm and style have resulted in him being termed one of the most distinguished tombak players of his generation.

Mehdi was born in Kermanshah in 1980, and started his musical endeavors by learning to play the Tonbak by Ramin Tafazoli. He then started learning other instruments in order to familiarize himself even further with Iranian music and composing. These included the Setar and Kamanche; he finally chose Kamanche as his main instrument. He learned playing the Kamancheh by Maestro Ardeshir Kamkar, and studied drama at the university at the same time. He graduated from the Theater Faculty in 2003, holding a BA degree. Mehdi has held several concerts across the world and has gone on stage in a variety of credible festivals and halls.

Hamidreza Maleki is a sound engineer and a music producer living in New York with eight years of experience creating music and sound for albums, soundtracks, and various other projects. Hamidreza has managed and co-produced international concert tours, and set up, run, and mixed live shows. He also has more than two decades of experience as a musician and has performed on stage with many master musicians.





In its sixth consecutive year, the 2014 Farhang Foundation Short Film Festival officially opened to the community at large on October 15, 2013. We called upon the public to submit short films visualizing some aspect of Iranian art, history, culture, crafts, geography, cuisine, or lifestyle that would inspire and spark the audience’s interest in learning more about Iranian art, history, and culture. Competing for $10,000 (first prize), $5,000 (second prize), and $3,000 (third prize), he top submissions will be screened at 2:30 - 3:30 p.m. today in the Samueli Theater. Thank you to this year’s participants. Your creativity and passion for Iranian heritage and the cinematic arts inspire us all! Special gratitude to this year’s Film Festival Jury Committee for their dedication to Farhang Short Film Festival: Mark Amin - Chair Nazanin Boniadi Hassan Ildari Hamid Naficy Navid Negahban Mahnaz Newman


The 2014 Farhang Foundation Short Film Festival received over 110 submissions from all over the globe, including the United States, Iran, Canada, Italy and the United Kingdom to name a few. We are proud to announce that Farhang Foundation has selected the above 6 submissions as the finalists, based on their originality, creativity, storytelling, production value, and visualization of Iranian heritage. NOTE: All submitted films were judged by the Jury Committee based on the film’s artistic merits only. Views expressed by the filmmakers do not represent those of Farhang Foundation or its Board Members and Management. Top six films listed in alphabetical order.


Cyrus Cylinder Exhibition In 2013, for the first time in history, the Cyrus Cylinder, one of the ancient world’s most celebrated artifacts of freedom and human rights, traveled to 5 major U.S. cities in an exhibition titled The Cyrus Cylinder & Ancient Persia: A New Beginning. Accompanied by sixteen objects, the exhibition showcased the innovations initiated by Persian rule in the Ancient Near East (550 BC-331 BC), when the Persian Empire was then the largest the world had known. Farhang Foundation is proud to have been the sole financial and community sponsor of the tour’s final stop, Los Angeles, home to the largest Iranian community outside Iran, and worked closely with the Getty museum to ensure a successful exhibition at the Getty Villa from October 2 – December 8, 2013. The Cyrus Cylinder and Ancient Persia: A New Beginning, with just less than 75,000 visitors, became the number one exhibit based on weekly attendance average, in the history of the Getty Villa! During the weeks leading to and following this historic exhibition, Farhang Foundation sponsored over 15 programs including a series of academic conferences, film screenings, books, lectures and educational opportunities in collaboration with notable institutions such as the Getty, LACMA, USC, UCLA, UC Irvine, UC San Diego, and the PBS SoCal broadcast of Recreating Pasargadae: Cyrus the Great’s Paradise, to promote the ideals behind the Cyrus Cylinder. Through these programs Cyrus the Great and his ideals were introduced to over 55,000 additional attendees and viewers. Additionally, the launch of the Farhang Community and Education Outreach (CEO)


Committee allowed students a rare opportunity to learn about our culture through objects like the Cyrus Cylinder that is an enduring symbol of universal human rights, religious diversity and freedom. The CEO Committee helped facilitate field trips for over 160 schools and 10,000 students who would not have had the chance otherwise and provided “Cyrus Workshops” to several schools, reaching hundreds of teachers and students in Los Angeles and Orange County. CEO will continue its efforts to build bridges to more schools in our community in the future, giving more of our community-at-large the opportunity to learn about Iranian art and culture. The success of this exhibition and its supporting programs is due to the generosity and support of many of our community leaders and patrons. Even though the exhibition is now over, thanks to the generosity of our supporters, its message will resonate for years to come. To assure that, Farhang Foundation is planning an international competition for the design and installation of a permanent piece of public urban art titled, “Freedom: A Shared Dream”. This large-scale project will celebrate the ideals of Cyrus the great that resonate with all humanity, with winning submission to be built and gifted to the City of Los Angeles, by Farhang Foundation on behalf of the Iranian American community. The Cyrus Cylinder national tour was organized by the British Museum in partnership with the Iran Heritage Foundation and the Arthur M. Sackler Gallery, Smithsonian Institution.


Board of Trustees Hormoz Ameri Mark Amin Dar Gabbay Shazad Ghanbari Ahmad Gramian - Vice Chairman

Darioush Khaledi Fasha Mahjoor Ron Mavaddat Aria Mehrabi Farhad Mohit - Vice Chairman

Shulamit Nazarian Anoosheh M. Oskouian Hooshang Pak Ali C. Razi – Chairman Shidan Taslimi

Management Team Bita Milanian - Executive Director Hassan Izad - Chief Financial Officer Sanam Zahir – Programs Manager Shahram Soleimani - Secretary

Eric Anvari - Deputy Secretary David W. Newman - Legal Counsel (Pro Bono) Haydeh Shirmohammadi - Special Projects Director

Fine Arts Council

Generations Council

Iranian Studies Council

Roshi Rahnama – Chair Firouzeh Ameri Amir Angha Ladan Behnia Azadeh Dadgostar Shahrzad Farhadi Ati Farmani Shazad Ghanbari – Trustee Shahpar Khaledi Homa Mahmoudi Shulamit Nazarian –Trustee Maryam Pak Anousheh Razi Mehrzad Roshan Katy Saei

Amir Hemmat – Chair Ali Elahi Ali Fakhari Farhad Mohit – Co-Chair, Trustee Sara Pak Sheila Parsa Naseem Sagati

Haleh Emrani – Chair Amir Aalam Mehrdad Amanat Akbar Azad Houshang Dadgostar Ahmad Gramian – Trustee Hassan Izad –CFO Ron Mavaddat –Trustee Michael Saei Sussan Sharifian Farrok Yazdi

Orange County Council

Patron Council

UCLA Council

Assad Kazeminy – Chair Bijan Fazeli Shazad Ghanbari –Trustee Gilda Gilak - Secretary Fariba Hezar Mona Karimpour Sharo Khastoo Parmis Khatibi Tannaz Mazarei Pedram Mizani Anoosheh M. Oskouian – Trustee Dariush Rachedi

Abdi Rais – Chair Pouria Abbassi Nazfar Afshar Farhad Bahar Ahmad Gramian –Trustee Said Jabbari Afshin Kateb Reza Momeni Hadi Morshed

Mark Amin – Trustee Farhad Mohit – Trustee Ali C. Razi – Trustee

Advisory Committee Janet Afary - University of California Santa Barbara Elizabeth Carter - University of California Los Angeles Fereshteh Daftari - Independent Scholar and Curator Touraj Daryaee - University of California Irvine - Academic Coordinator Layla Diba – Independent Scholar and Curator Arash Khazeni - Pomona College Linda Komaroff - Los Angeles County Museum of Art Afshin Matin-Asgari - California State University Los Angeles Sheida Mohamadi - Poet-in Residence at Maryland University Ali Mousavi - Los Angeles County Museum of Art Shirin Neshat - Modern Art Nasrin Rahimieh - University of California Irvine Shardad Rohani - COTA Symphony Orchestra - Los Angeles Kourosh Taghavi - Namâd Ensemble


2014 - Farhang Foundation Nowruz Celebration at Orange County, CA  

2014 - Farhang Foundation Nowruz Celebration at Orange County, CA - Program book designed by Sam Anvari at SAM Arts Design Studio, LLC and A...