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OUGD504 - Design For Print & Web

ISTD Not Just Fleurons

Black ink, plus stock

Stock Cream Daler Rowney Card Bulky Newsprint Paper Green Paper

Web Safe Colour Versions of Stock

Font Courier

Aa Bb Cc Dd Aa Bb Cc Dd Design Decisions

I wanted the design to have an organic and natural feel with the stock choice and hand rendered aspects, but also be fun, vibrant and engaging which is why I selected the bright green colour, also linking to the name ‘wild’.


OUGD504 - Design For Print & Web

Research

The discovery of ‘Incredible Edible‘ lead me to think about eating plants and what we can and cannot eat. ‘Incredible Edible’ Todmorden and Lancaster are great programmes encouraging self sufficiency, but Leeds has nothing like this. Thinking about this and learning about Mina Said-

ISTD Not Just Fleurons

Alsopp and the foraging walks she offers lead me to the come up with the concept of Go Wild to promote foraging in Leeds and offering guided foraging walks.


OUGD504 - Design For Print & Web

Proposals & Context

- Possible shop or office - Guide Uniform - Bus Stop Promotion

ISTD Not Just Fleurons


OUGD504 - Design For Print & Web

Print

Information Pack - Seasonal Recipe Card - Seasonal Information Leaflet - Reminder Card - 3 Stickers - Notepad with seasonal guide

ISTD Not Just Fleurons

- Screen Printed Paper Bags - Envelope

Promotional Items - Screen Printed Canvas Bag - A3 Poster - ‘Never Ending’ Information Leaflet - Plant Markers


OUGD504 - Design For Print & Web

Website

Allowing users to buy tickets to a foraging walk as well as chat to fellow foragers and learn about the activity and Go Wild.

ISTD Not Just Fleurons


OUGD504 - Design For Print & Web

Mobile Site

ISTD Not Just Fleurons


Printandweb