BUSN 258 Week 8 Final Exam - Package
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BUSN 258 Final Exam - Version 1
• Multiple Choice
1. (TCO 1) The best way to win customer loyalty is to:
2. (TCO 2) Which of the following problems is NOT listed as a people turnoff? Points
3. (TCO 3) Small companies can compete against larger ones if they offer:
4. (TCO 4) Which of the following is NOT an example of something a company can do to enhance extrinsic value?
5. (TCO 5) Companies cannot wait years for their customers to see long-term value, so they should:
6. (TCO 4) Smart companies connect with their customers through:
7. (TCO 5) Intrinsic value arises from:
8. (TCO 5) Communication efficiency is:
9. (TCO 5) Customer convenience stems from:
10. (TCO 4) How long do Americans want to spend preparing a meal?
11. (TCO 9) To avoid requiring customers to do repetitive tasks:
12. (TCO 8) A company's culture is made up of:
13. (TCO 8) Many