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HEINZ Salad Cream / Press / Samantha Bailey

A risk worth tasting

Spread Me

Riskworth Worthtasting Tasting AArisk

Riskworth Worthtasting Tasting risk AAARisk Worth Tasting

Spread Me Dunk Me

Spread Me Squeeze Squeeze Me Me

A Risk risk worth A Worth tasting Tasting

A risk Riskworth Worthtasting Tasting

Lick Me Lick Me

Spread Me Spread Me


HEINZ Salad Cream / In-store / Samantha Bailey

The in-store promotions allow the consumer to scan the QR Codes with their smartphone to find recipes related to the shelf they have scanned which will taste great with HEINZ Salad Cream. There are several QR Codes around the store including one next to the BBQ cookers which when scanned shows a list of BBQ foods that work well with HEINZ Salad Cream.


HEINZ Salad Cream / iphone App / Samantha Bailey

The smartphone app allows users to search for recipes which will go great with HEINZ Salad Cream allowing them to add the ingredients to the built in shopping list so they don’t forget anything. Also the app works with the QR Codes which are posted inside the supermarkets for quick receipes depending on which shelf is scanned.


HEINZ Salad Cream / Online / Samantha Bailey

Home

Home

A risk worth tasting

A risk worth tasting Spin the wheel and take a risk worth tasting with HEINZ Salad Cream on your favourite foods. Heinz Salad Cream has been wowing the nation for nearly 100 years. There really is nothing else to compare with its original tangy taste. Add its unique zing to your favourite salads, sandwiches and much more.

Perfect for your families lunches picnics or barbecues. Go to our Inspiration page for more recipe ideas.

Try spreading some HEINZ Salad Cream on your tuna sandwich to give it abit of a zing.

The HEINZ Salad Cream online home page allows users to spin the wheel for a risk worth tasting. Each time the wheel stops it will reveal a different recipe to try with HEINZ Salad Cream. The recipes range from hot and cold foods such as sandwiches and hot dogs.

Spin the wheel and take a risk worth tasting with HEINZ Salad Cream on your favourite foods. Heinz Salad Cream has been wowing the nation for nearly 100 years. There really is nothing else to compare with its original tangy taste. Add its unique zing to your favourite salads, sandwiches and much more.

Perfect for your families lunches picnics or barbecues. Go to our Inspiration page for more recipe ideas.


HEINZ Salad Cream / Packaging Design / Samantha Bailey


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EGGS LATER

Web Banners of various horror movie’s but twisted to relate to the Screme Egg adding humour. The idea is to redirect the consumer to the Cadbury’s website page where it will display more information on the Screme Egg.


We will also target consumers with the Screme Egg by placing adshels in relevant locations such as food courts and trains stations and inside shopping centres where the food would normally be consumed. The idea is to relate the product to famous horror films to tie in the theme of Halloween.


James Mobbs & Samantha Bailey

I’ve been able to do some really amazing work using a spot varnish from Galloways. One example was for Manchester United where we overlaid hidden messages in varnish on the front and back covers. It looks incredible.

Size does matter. Some of my clients love when we can produce stunning pieces of direct mail on such unusually shaped stock. It’s these details that really make the difference.

Dan, Creative Director

Toby, Senior Creative

Galloways. The Designer Printer.

What really turns me on is Spot UV. Creative Review Press Ads Our adverts tap into the inner geek of all designers focusing on the small details that really matter to the high end creative directors and creatives. This also reflects the knowledge and speciality of Galloways.

Galloways. The Designer Printer.

Size Matters.


James Mobbs & Samantha Bailey

The combination of using black with gold foil overlay has some awesome finishes. Really gives an expensive feel to the print, especialy on matte stock. I try and use it on most projects at the higher end of the scale, but with Galloways I can even use it on the smaller budget projects.

I love a rich black for its luxury feel, especially on soft matte stock. It has a subtle warmth which really invites people to take a look at the material. I always use a rich black by adding a bit of magenta into the mix with a gold foil overly, its stunning.

Chris,, Digital Artworker

Chris,, Digital Artworker

Galloways. The Designer Printer.

Gold digger. Creative Review Press Ads The black and white press ads tap in to the in-depth knowledge of different types of black, whether it be a rich or cool black etc and how it can look on different stocks. This detail really shows off Galloways knowledge.

Galloways. The Designer Printer.

Soft & Rich.


James Mobbs & Samantha Bailey

Galloways. The Designer Printer.

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The Galloways Design App.

The Galloways Design App.

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Finishes

Typography

Selection of the best faces to use recommended by top creatives

Swatch Shop

Search and share your favourite swatches of the moment

UV Varnishing

Generally cheaper to employ and can be printed on to discreet sections of a page such as a logo or image. Join the conversation D

Metallic Inks Paper and Stock

The Galloways Design App.

Smart phone App The application enables all designers and others to join in a conversation. The application combines feeds from twitter and facebook using the special galloways hashag to filter them, and enables the user to join in, ask questions or just find out about very specific parts about the printing and design process.

Looking or found an original or unusual paper stock?

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Finishes

Got a favourite finish or are you wondering what you could use?

These are spot printed onto a page and can add a bit of oomph to a brochure when used judiciously. Join the conversation D

Foils

The effect is more eye catching than a metallic ink as the foil has a greater reflective properties and sits on top of the paper Join the conversation D

Get in touch

Do you have a question or want to get in touch about a project? Go Back

Galloways. The Designer Printer.

Galloways. The Designer Printer.


James Mobbs & Samantha Bailey

iPad/Tablet App This application acts as a digital swatch book for all previous types of print work that Galloways has completed. For example, if the user wanted to see how a desired print effect or stock worked in practice, they can have a look at how it’s been used and worked out previously at Galloways.


James Mobbs & Samantha Bailey

Aa

Aa The Galloways Design App.

¢ Know it all.

Download Now

Galloways. The Designer Printer.

Online Advertising The online advertising uses the iconography from the phone application to prompt users to download the software. The iconography was chosen as a focus point for the ads, as we’re talking to designers themselves as its a B2B brief, so its important to use what appeals to them. The simple use of negative space and typography also creates a feeling of knowledge of design, and aesthetically pleases the target audience as these would be positioned on design focused websites.

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Know it all. The Galloways Design App.

Download Now Galloways. The Designer Printer.


James Mobbs & Samantha Bailey

Viral Advertising We would produce a series of short 30 second virals at various agencies and design houses across the country, with them talking about their favourite stocks, fonts, colours, finishes or whatever geeky design matters they’d like to talk about. We’d even produce short virals of designers using the galloways apps. This would then link to the website and prompt downloading of either the tablet or phone applications. The idea is to create a community of designers, reflecting that Galloways works closely with the designer, and understand the process.


Dulux Paint / ipad App / Samantha Bailey

The ipad app allows users to take a photo of their room in their home to upload onto the ipad. Users can then experiement with the colour range that Dulux provided on the walls of their chosen room in order to see how their room looks with a certain paint colour on the walls. Alternatviley users can take a photo of an object or picture to pick out a certain colour they wish to try out. The app is instant and easy to use.


BIC Pens / Online / Samantha Bailey

BIC - who is the red BIC thief?

Samantha Age: Nickname: Occupation: 27 Receptionist Sammy

BIC - who is the red BIC pen thief?

Notes: Works Monday to Wednesday. Loves strawberry tea with a slice of carrot cake. Likes listening to rock music, enjoys reading fiction books Dislikes staff who are lazy.

Who is the red BIC thief?

James

Chris

who the red BICred thief? Whoisstole stole the red pens? Who the pens? votes so far

Samantha Samantha Samantha Chris Chris Chris James James James Chris

Who is the red BIC pen thief?

20th Tuesday at 5pm

Join in to find out who’s been stealing all the red BIC pens. Is it the new guy, the receptionist or could it even be the boss himself? Click on the characters to see their profiles and look out for the clues.

I will have you know I was out of the office doing work unlike most of you. And Samantha I need you to order more red BIC pens for Wednesday. James

Each week starting from the 5th of March we will show online one of our three clues as to who has been stealing all the red BIC pens. Once you have figured it out, vote for the character you think is the BIC thief. Voting opens on the 25 March 2012. The winners will receive a small box of red BIC pens.

20th Tuesday at 4:12pm

Sure, sounds like fun. Glad I got the BBI concepts on Chris’s desk by the end of Monday, although he wasn’t even in his office.

Samantha James

Samantha

Chris

Use your cards for more clues as to who is the pen thief? Click here to receive your mystery card pack

BIC - who is the red BIC thief?

James

Age: Nickname: Occupation: 21 Intern Digital Media Group Jim

Who is the red BIC thief???

Notes: Works Mondays,Wednesdays and Fridays. Loves to dunk chocolate chip cookies in his hot chocolste. Likes social netowringk. Always writes in red ink. Dislikes staying late Friday nights.

Samantha

Chris

who is the red BIC thief? votes so far

Samantha Chris James Chris

19th Monday at 12pm

I would like the final concepts for the BBI filming on my desk by the end of the day and how many times have I told you to STOP USING RED INK!! Samantha 20th Tuesday at 4pm

Fancy seeing the new SpiderMan film this weekend, I have an extra ticket?

BIC - who is the red BIC thief?

Chris

Age: Nickname: Occupation: 39 The Boss Company Manager

Who is the red BIC thief?

The BIC homepage displays information on what the interactive mystery game is about and when is starts and ends. The homepage also displays links to the staff members Facebook pages which may contain hints as to who has been stealing the pens. Paying close attention to the days and times mentioned in each conversation may show some clues as to who is the thief? This is their personal space outside of work so some conversations may be related to work and their social life. The idea behind the campaign is to get consumers involved with the brand and in return the winners who guess the thief receive a box of red BIC pens for themselves.

Notes: Works several days during the week except for Wednesdays. Loves coffee and custard creams, enjoys reading the newspaper. Dislikes people writing in red ink.

James

who is the red BIC thief? votes so far

Samantha Chris James Samantha

21st Wednesday at 3pm

All the red BIC pens are gone, we need to order some more, I only ordered them on Monday, this happens every Wednesday. Samantha 21st Wednesday at 10:15am

James phoned in sick this morning.

Samantha


BIC pens / Online Virals / Samantha Bailey

Who is the red BIC thief?

CLUE 1 Monday 10:40am. Chris phones Samantha so she can order more stock. Chris: “Sammy I need you to order more bic pens to be delivered no later than Wednesday.”

Monday 4:50pm. Chris visits the stock room to store some paper work that he has been working on this morning, but he leaves his brief case in the stock room by accident.

Wednesday 2:00pm. Chris leaves the stock room an hour later with his brief case.

Tuesday 8:00am. Samantha visits the stock room to collect more bic pens for the reception desk and to check how much stock there is.

Tuesday 12:32pm. Samantha phones Chris sine he is out of the office this afternoon. Samantha: “A new shipment of red bic pens have arrived also you left your briefcase in the stock room on Monday, I’ll leave it in there for you so you can pick it up Thursday when your next in.”

Wednesday 12:50pm. Samantha: “Afternoon Chris I didn’ t think you would be in till Thursday.” Chris: ”Yes I would have left it till Thursday but I have important documents in my brief case, I have only come in to pick up my brief case, I will be about five minutes.”

Monday 11:10am. James leaves the stock room half an hour later with nothing. James: “Shucks no red bic pens”.

Thursday 1:45pm Chris checks up on what James is doing in the office. Chris: “Where have you been, your suppose to be working on the bbi campaign it’s due friday.” James: “I went to get some more sticky notes I ran out.”

Who is the red BIC thief?

CLUE 2

Who is the red BIC thief?

CLUE 3 Monday 10:40am. James visits the stock room to collect more sticky notes. James: “I need to get some more sticky notes and help myself to some red bic pens while I’m here.”

The online virals will be displayed on the BIC facebook home page. The virals will last two minutes long. The characters voices will be narrated by the owners of BIC pens in which the characters are based off. Each characters story will be released weekly building up the mystery as to which one has been stealing all the red BIC pens. Once all three have been released online, viewers will be able to vote for the one who they think has been stealing the red BIC pens.


BIC Pens / Direct Mail / Samantha Bailey

Shift Pattern Monday - 9-5 Wednesday - 9-5 Friday - 11-7

Music

The Office

Located on the 2nd floor. Open MondaysFridays. Has security cameras active 24hrs. Chris vists the 2nd floor everyday between 1-2 to check on James.

The Log Book

Reception

Located on the ground floor. Open access Mondays-Fridays. Security cameras active 24hrs. This is the closest to the stationary cabinet.

Chris’s Room

Bic Red

Located on the 1st floor. Open everyday 8-5 except Wednesdays. Besides the stationary cabinet Chris’s office is the only other room with no cameras. Only Chris and Samantha have access to this room.

Drop In

Off Sick

Chris dropped in Wednesday between 1-2 to pick up his brief case he left the day before.

James phoned in sick on Wednesday morning.

Newspaper

Chris: Monday 8-5 Samantha: Monday 8-5 James: Monday 9-5 Samantha: Tuesday 8-5 Chris: Tuesday - out of the office Samantha: Wednesday 8-5

James

Chris

Samantha

Age: 21

Age: 39

Age: 27

Nickname: Jim

Nickname: The Boss

Nickname: Sammy

Occupation: Intern Digital Media Group Favourite colour: Electric Blue

Occupation: Company Manager Favourite colour: Hunter Green

Occupation: Receptionist Favourite colour: Hot Pink

Favourite movie: The Hangover

Favourite movie: Back to the Future

Favourite movie: Grease

Personality: Laid back, has a sarcastic sense of humor

Personality: Strict, has no sense of humor, bad tempered

Personality: Hard working, shy, has a sense of humor

Notes: Works Mondays,Wednesdays and Fridays. Loves to dunk chocolate chip cookies in his hot chocolate. Likes social networking. Always writes in red ink. Dislikes staying late Friday nights.

Notes: Works several days during the week except for Wednesdays. Loves coffee and custard creams, enjoys reading the newspaper. Dislikes people writing in red ink.

Notes: Works Monday to Wednesday. Loves strawberry tea with a slice of carrot cake. Likes listening to rock music , enjoys reading fiction books Dislikes staff who are lazy.

Strawberry Tea

Custard Cream

Shift Pattern Monday - 8-5 Tuesday - 8-5 Wednesday - 8-5

Hot Chocolate

Shift Pattern Monday - 8-5 Tuesday - 8-3 Thursday - 8-5 Friday - 10-5

James: Wednesday - off sick Chris: Wendesday 1-2 Chris: Thursday 8-5 Chris: Friday 10-4 (left early due to doctors appointment). James: Friday 11-7

Chris

rd a t s u C eam Cr

Age: 27 Nickname: Sammy

James

Age: 21

Nickn ame: Jim : e Occupation: m na Occup Nick ss a Receptionist o Intern tion: The B Digita : Favourite colour: l Med n o F avouri r ia Gro e pati g u a c n c up a O Hot Pink Electr te colour: any M ic Blue Comp e colour: it r Favourite movie: Favou Favou Green ri r Grease The H te movie: Hunte angov : er movie e e it r Personality: Hard working, P shy, ersona se of Favou the Futur o sen to sarcast lity: Laid ba has n has a sense of humor Back t, ck, ha ic ic se nse of : Str humo s a ered nality r Perso , bad temp Notes: N o r tes: humo Works Monday to Wednesday. Works Mond g the strawberry ays, Loves tea withFri a dslice rin es ays.of ys du days. Lov s: Loves Wednesday chip Note several da ednescarrot cake. to crock to du s an ys Likes listening o jo s o n W k k e r r ie , s s in his nk chocola d Wo t fo Likes m music , enjoys reading fiction te hot ch social excep stard crea Dislikes k e e o n c u w . olate. books Dislikes staff whoware ritelazy. s in re etworking. and c paper d ink. Alway coffee the news ed ink. la te D Friday s g r nights islikes stayin readin writing in . g le peop

Age: 39

Along with the clues online, a pack o f cards is sent to those who sign onto BIC’s Facebook homepage and request a mystery pack. The cards display clues of each of the characters which is essential to solving the crime of how has been stealing all the red BIC pens. The cards work alongside the online adverts which helps determine which staff member works on what shift and what rooms they have access to.

Samantha


Samantha Louise