Page 1

Salwa Abdalla

PORTFOLIO


Salwa Abdalla GRAPHIC DESIGNER

Hello! My name is Salwa, I am Hard worker and eager to learn more, looking forward to improving my designing skills and to be a part of funny and talented team.

EDUCATION ADVANCE

DIPLOMA

2015-2018 CERTIFICATE

2014-2015

BACHELOR’S

DEGREE

SKILLS

1996-2001

SENECA COLLEGE - FACULTY OF APPLIED ART & TECHNOLOGY Graphic Design program. SENECA COLLEGE - APPLIED ARTS AND TECHNOLOGY General Arts - English for Academic Purposes. CAIRO UNIVERSITY-FACULTY OF URBAN & REGIONAL PLANNING Urban &Regional Planning program

Web Design

EXPERIENCE

Editorial Design App Design InDesign Photoshop HTML + CSS Photography

CONTACT ME

O

647.782.9740

m salwa.gra@gmail.com w www.salwaabdalla.gra562.com

, 1360 Rathburn E,Mississauga,Ontario,L4W 4H4 FOLLOW ME Salwaart @salwa.a.awad

AKAR GROUP

2001-2002 2006-2008

URBAN & REGIONAL PLANNING RESEARCH CENTER

2002-2004

MUNICIPAL GOVERNMENT OF GIZA CITY

2004-2006

FREELANCER DESIGNER

2009-2011

JUNIOR LANDSCAPE DESIGNER I have worked as housing landscape designer for Akar’s projects in Mokattam City. JUNIOR URBAN PLANNER I was responsible for the preparation of statistical and urban studies for the planning of villages in the province of Giza. SENIOR URBAN PLANNER I was responsible for enforcing the Building Code Act and Building Code within Dokki local District. FREE LANCER DESIGNER


CONTENTS


PRINT

7

PACKAGING

29

BRANDING

38

INTERACTIVE

51

CAMPAIGNS

56


PRINT


POSTER

Symbols In Evolution

Client: Royal Ontario Museum (ROM) retail store.

Objective: Make an informative and visually interesting poster about the invention of writing to be sold in the (ROM) retail store. The poster should identify the terms of Ideograms, phonographs and Alphabet system.

Solution: The design uses a mix of ancient letters and symbols from Egyptian, Greek, and Sumerian ancients to show examples of each term. The color palette inspired by the ancient Egyptian deep and strong color palette. The main concept was to organize the information and graphics in a modern and visually interesting way to read.

Software:

The Invention of Writing

01

Ideograms Ideograms are specific signs and symbols that represent the word. For example the picture of the sun represents “sun” or “day”. Ideograms are mostly used to depict objects and concrete concepts.

02

Phonograms

03

For all the other words in the oral vocabulary that cannot be expressed through ideograms, phonograms are used. Phonograms are the sounds that represent the word but has nothing to do with the word it depicts, they are a picture version of a homophone. These are slightly more complex than the ideograms since it can represent a variable of one consonant or multiple sounds.

04

Alphabet System An alphabet is a standard set of letters (basic written symbols or graphemes) that is used to write one or more languages based upon the general principle that the letters represent phonemes (basic significant sounds) of the spoken language. This is in contrast to other types of writing systems, such as syllabaries (in which each character represents a syllable) and logographies (in which each character represents a word, morpheme, or semantic unit).

05

08

07

06

01 Scarab (32nd century BC) was one of the most important symbols in the ancient Egyptian culture. Scarab beetle, represents the sun, recreation of life resurrection and transformation.

04 An or Anu in Sumerian mythology,

08 Early Greek Alphabet

means “sky, heaven”was a sky-god, the god of heaven (3300 BCE to 100 CE)

02 Water in the Egyptian ancient

06 Walking in the Egyptian hieroglyph

The writing system developed in Greece which first appears in the archaeological record during the 8th century BCE. This was not the first writing system that was used to write Greek: several centuries before the Greek alphabet was invented, the Linear B script was the writing system used to write Greek during Mycenaean times. The Linear B script was lost around c.1100 BCE and with it, all knowledge of

05 Hills in the ancient Egyptian hieroglyph symbols.

hieroglyph symbols.

symbols.

03 See (verb) in the Egyptian

07 vulture in the ancient Egyptian

hieroglyph symbols.

hieroglyph symbols.

writing vanished from Greece until the time when the Greek alphabet was developed. The Greek alphabet was born when the Greeks adapted the Phoenician writing system to represent their own language by developing a fully phonetic writing system composed of individual signs arranged in a linear fashion that could represent both consonants and vowels. The earliest Greek alphabet inscriptions are graffiti incised on pots and potsherds.

7 |SALWA .A


POSTER

Client: Exhibition Stadium, Toronto

Objective: Design a poster advertising the venue and date where the famous musician artist Maher Zain will perform his music in Toronto.

Solution: The poster uses a big black and white photo for the musician-artist Maher Zain to give more deep and powerful feel. I have chosen an elegant typeface to represent his style in singing.

Software:

WORLD M US IC F ES T I VAL

MAHR ZAIN Exhibition Stadium, Toronto

│9:00 12:00 PM

25 Jun

WARNER MUSIC

8 |SALWA.A


POSTER

The Renaissance recursor to the Industrial Revolution

Client: University of Toronto, Robarts Library.

1400-1500

PRINTING COMES TO EUROPE 1423 Saint Christopher, early dated woodblock print c 1455 Gutenberg perfects typographic printing; the Master of the Playing Cards perfects copperplate engraving c 1455 Gutenberg and Fust complete 42-line Bible

Objective: Create a Time-line poster to feature a series of upcoming lectures that cover the different aspect of Renaissance from 1400-1700. The poster will be used at Robarts Library

Solution: The design uses a mixed of photography, graphics, typography elements that reflect the renaissance period style and the famous artworks in that period. The time-line was categorized in to three periods associated with the important design events to organize the information and make it easy to read.

Software:

1457 Fust and Schoeffer, Psalter in Latin with two-color printed initials c 1460 Block books in use in the Netherlands 1470 Freiburger, Gering, and Kranz, 1st printing press in France 1475 Caxton, 1st English-language typographic book 1484 Botticelli, Birth of Venus 1486 Reuwich illustrates trip to Holy Land 1493 Koberger publishes the Nuremburg Chronicle 1495 Griffo designs & cuts Bembo type for Manutius

1500-1600 RENAISSANCE GRAPHIC DESIGN 1501 Griffo designs & cuts 1st italic type for Manutius’s pocket book 1503 Leonardo da Vinci, Mona Lisa 1512 Michaelangelo completes Sistine Chapel ceiling 1517 Luther launches the Reformation 1522 Magellan’s expedition circumnavigates the globe 1522 Arrighi’s writing manual 1525 Tory, 1st Book of Hours c 1530 Garamond establishes an independent type foundry 1555 Plantin establishes his press at Antwerp c 1557 Granjon, Civilit type 1561 Kerver, French version of Poliphili 1569–72 Plantin, Polygot Bible 1569 Mercator, modern cartography 1594 Shakespeare, Romeo and Juliet

1600-1700 AN EPOCH OF TYPOGRAPHIC 1605 Cervantes, Don Quixote; Shakespeare, Macbeth 1621 Weekly Newes, 1st English newspaper 1640 Daye, Whole Booke of Psalmes 1721 Bach, Brandenburg Concertos 1702 1st book printed with the Romain du Roi 1722 Caslon, 1st Caslon Old Style font 1757 Baskerville, Vergil 1764 Fournier le Jeune, Manuel Typographique 1771 Luce, Essai d’une nouvelle typographique 1784 Didot, true modern style type c 1790 Bodoni, typefaces bearing his name REFERENCE: MEGGS’HISTORY OF GRAPHIC DESIGN

SALWA ABDALLA

9 |SALWA .A


INFOGRAPHIC

Client: Personal Infographic.

Objective: The objective of this project was to collect and visually interpret a set of personal data. When presented this data had to simplify a complicated aspect of my lifestyle and present it in the form of a visually, appealing infographic. My personal focus was to collect accurate data for 14 days of cellphone usage.

Solution: I have created a measurement ruler to show the time I spend on each plication on my cell phone every day starting from 0-60 minutes. I have chosen a different color for each app to visualize the information easily using colors that make the design pop with bright, vivid colors on black background. The infographic uses a combination of different data visualizations to show the different aspects of data.

Software:

10 |SALWA.A


11 |SALWA .A


INFOGRAPHIC

Client: Newspapers& websites

Objective: This project’s objective was to conceptualize and design an editorial infographic based on a refugee topic, and to use a variety of qualitative and quantitative methods to tell an informative and interesting story, based on relevant research.

Solution: The design uses a combination of black & white real photography that show the refugee crisis around the world. I meant to represent the issue as an emotional story starting from the moment refuges leaf their homes and going through tough journey crossing seas and land and. The infographic ends by calling-to-action for readers to be involved and help in that crisis.

Software:

12 |SALWA.A


The US Should Not Be Allowed to Shirk Its Responsibility Towards Refugees

Ref u g ees Ar o u n d Th e Wo r l d

13 |SALWA .A


MAGAZINE

Client: Psychology Today Magazine.

Objective: Redesign this magazine issue to enhances it visually and fit both standard print and Epub.

Solution: The new design focus on maintaining the brand style but added more vitality and colour to the layout. I have designed a new layout using images, illustrations and beautiful typography style for feature stories and advertisements.

Softwares:

14 |SALWA.A


15 |SALWA .A


16 |SALWA.A


17 |SALWA .A


18 |SALWA.A


19 |SALWA .A


BOOK COVER

Client: Penguin Random House.

Objective: Redesign the cover and Typography of an existing outdated book.

Solution: The new design illustrates the last moments of the story when the pig become like humans. The selected colors represent good (White) and evil (Black) to show how power could turn people from good to bad. Red color represents the killing and bloodshed caused by the dictator. The stencil typeface expresses the book title and known as army or military font.

Software:

20 |SALWA.A


L A

M M I N A FAR

ANIMAL FARM

Animal Farm

6

M

George Orwell

r. Jones, of the Manor Farm, had locked the hen-houses for the night, but was too drunk to remember to shut the potholes. With the ring of light from his lantern dancing from side to side, he lurched across the yard, kicked o_ his boots at the back door, drew himself a last glass of beer from the barrel in the scullery, and made his way up to bed, where Mrs. Jones was already snoring. As soon as the light in the bedroom went out there was a stirring and a uttering all through the farm buildings. Word had gone round during the day that old Major, the prize Middle White boar, had had a strange dream on the previous night and wished to communicate it to

Animal Farm

M

6

r. Jones, of the Manor Farm, had

locked

the

hen-houses

for the night, but was too drunk to remember to shut the potholes. With the ring of light from his lantern dancing from side to side, he lurched across the yard, kicked o_ his boots at the back door, drew himself a last glass of beer from the barrel in the scullery, and made his way up to bed, where Mrs. Jones was already snoring. As soon as the light in the bedroom went out there was a stirring and a

21 |SALWA .A


BROCHURE

Nellie’s Shelter

Emergency shelter for women & their children in need

Client: Nellie’s Shelter

Objective: Design a booklet for a women shelter. The design should light the social issue (Violence against women) from a design perspective. The Booklet should be designed in a typographic magazine-­style.

Solution: I have designed a new identity for the shelter. The new logo takes the form of a heart to express the support and care offered by the shelter to the abused woman. The colors were selected as violet in varying tones. The design uses black and white images to give a deep and dramatic sense to light the issue. The Typography uses is clean sanserif typeface in different sizes and weights to establish a hierarchy that helps organize the information.

Software:

22 |SALWA.A


23 |SALWA .A


BROCHURE

Client: The Design Exchange Toronto (DX)

Objective: Design an exhibition brochure for the Inspiring Designer Zaha Hadid exhibition showcasing in DX, Toronto.The brochure will function as an overview of the work on display and a memento for the visitor.The brochure should focus on the typography especially well-­ crafted text design.

Solution: My concept for this booklet design is to mix between the name of the Zaha, her famous works and the information about her.I have collected photos of her famous designed buildings and trace them using Adobe Illustrator to give the feel of drawing and to enhance the brochure visually.Each page uses one letter of her name in a big form.The colour and typography uses are clear, elegant to express her style in design.

Software:

24 |SALWA.A


25 |SALWA .A


26 |SALWA.A


27 |SALWA .A


PACKAGING


TISSUE BOX

Client: Kleenex Canada.

Objective: To create a packaging design for a vintage Kleenex box ( Traditional tabletop tissue box). Consider criteria like printing technology available at the time(1970s), era-related graphics, colours, typography, demographics of the era, size and shape of the kleenex container.

Solution: This was a teamwork project. We started our design pross by researching the KLEENEX brand identity, Typography, packaging, colour, Pattern and design style in the 1970’s. Each member of the group has created a Kleenex box as part of the trio line series.

Software:

29 |SALWA .A


1970S 30 |SALWA.A


31 |SALWA .A


BREAD PACKAGING SERIES

Client: Canada’s Bread Bakery Della Nonna line.

Objective: Creation of a new packaging system for a new line of an existing brand (packaging series).The project includes print advertising, web advertising, and addendum marketing materials for a SUSTAINABLE product and will be tied to a meaningful event or initiative through multiple media.

Solution: Our main design goal as a team was to create a package that is: practical, stands out, tells a story, sustainable. Our design posses started with a deep research of packaging solutions, materials, processes, inks, etc.. We decide to go Eco-friendly to reduce the use of plastic by creating a cardboard bread boxes instead of plastic, we created a vintage look for the package. We have created a new identity and a story for the new bread line, it’s “Della Nonna” means “from a grandmother in Italian” to give the feel of the homemade bread.

Software:

32 |SALWA.A


33 |SALWA .A


34 |SALWA.A


35 |SALWA .A


36 |SALWA.A


BRANDING


LOGO DESIGN pantone 7710C

pantone 157C

Client: Thunder Bay Art Gallery.

THUNDER BAY A R T

G A L L E R Y

pantone 1788C

Objective: Create a unique corporate identity for Thunder Bay Art Gallery. The new identity should reflect the museum main subject Indian and Native Art.

Solution: The new identity uses the motifs of the Tepee as a symbol representing the native culture, The colors inspired by the native color palette of cloth and accessories.

Software:

38 |SALWA.A

pantone 490C


39 |SALWA .A


BRAND IDENTITY MANUAL

Client: Zenith Airlines

Objective: Design brand identity and brand manual for Zenith airlines a new Internal canadian airline. Design and produce a full colour mockup of visual identity standards guide highlighting proper usage of your visual identity and its component parts. The new identity should reflect the company values and mission.

Solution: The new identity inspired by the meaning of the word “Zenith” which is “the point on the celestial sphere” the logo is a set of connected points and lines between it, which means that Zenith will connect you to every point you wish safely” and this is the main goal for the company. The design uses the blue color as a primary color signifies the sky color and the safety.

Software:

40 |SALWA.A

zenith Airlines


41 |SALWA .A


LOGO APPLICATION

Plane Application

pillow cases

Business Cards

42 |SALWA.A

Button Badge

Ducato Application


43 |SALWA .A


CITY BRANDING

COLOURS

Client: City Of Aswan-Egypt PANTONE 5415 C

PANTONE 7584 C

PANTONE 663 C

PANTONE 453 C

PANTONE 5767 C

PANTONE 7409 C

Objective: Design an Identity for The city of Aswan-Egypt and Tourist District Banners, Entrance Identification, Pedestrian Directional, Map Directory, Smart-phone Way finding Concept. The identity must be able to be reproduced in a single colour version. Must be scalable — flexible enough to be used on either a business card or a billboard. Should reflect a unique approach to represent the City.

LOGO

ICONS

AswAn

Solution: Aswan City is one of the hottest, sunniest and driest cities in the world. The main concept for the new identity is based on using the vernacular architecture features for the city, such as triangle shapes, curved edges and the local traditional colors. The main tourist Souq signs designed to use Arabic as a main language and English as secondary languages. The entrance sign made of solid acrylic with a matte finish to deflect glare from light.

Software:

‫اﺳﻮان‬ AlQalam Sadaf- Bold Futura Std- Light

44 |SALWA.A

TYPOGRAPHY

Shops


DISTRICT ENTRANCE SIGN 150 cm 55 cm

15

5

30

250 cm

AswAn ‫اï»&#x;ﺴﻮق اï»&#x;ﺴﻴﺎﺣﻲ‬ Tourist Souq

Tourist Souq

$

P

150 cm

District Pedestrian Directional 35 cm

300 cm

AswAn

‫ا‬ Restaurants

‫هة‬

Coffee Shops

‫ ه‬a‫دورات‬ Toilets



60 cm

prayer room

‫ت‬

Shops

‫ارات‬ Bazaars

‫ا‬ Restaurants Direction

Type

‫هة‬

‫رة‬

Spices Shop



Crocodiles

Coffee Shops

Icons

Layout grid

Materials Solid Acrylic with matte finish 45 |SALWA .A


DISTRICT MAP DIRECTORY

AswAn

Tourist Souq

i

Restaurants Coffee Shops prayer room

‫هة‬



Toilets

‫ ه‬a‫دورات‬

Shops

‫ت‬

Bazaars

‫ارات‬

Spices Shop

‫رة‬

Crocodiles

46 |SALWA.A

‫ا‬

 


Tourist Souq

‫اﻟﺴﻮق اﻟﺴﻴﺎﺣﻲ‬

AswAn

AswAn

EXTERIOR BANNER

AswAn

47 |SALWA .A


SMART-PHONE WAYFINDING CONCEPT

Find Stors

Tourist Souq

Folk Art Bazaars

AswAn FIND STORES

Accessorirs Bazaars

FIND COFFEE SHOPS

FIND RESTAURANT

Clothes Bazaars

FIND PRYAR ROOM

Tourist Souq

Shisha Bazaars FIND WASHROOMS

You are here

Philae Temple FIND EXITS

Spices Bazaars

Abu Simbel Temple

Abo Abdulla Paint Art

Folk Art Bazaars Abo Abdulla Paint Art

0.5 km

Directions

Aswan Cushions

0.7 km

Tourist Souq Features include:

Directions

Palm wicker baskets

0.9 km

Directions

Store number 110 The store is offering an art paint from local artists.

AboAbdulla Paint Art

Al Amal Art

1 km

You are here

Turn left and walk for 250 meters

7 min

Directions

48 |SALWA.A

Your Location head north for 250 meters

Directions

Bazaars Hussan

Aswan way finding app offers a dynamic way to engage the tourist with the destination. The app includes all the tourist destination in Aswan on the home screen. Each destination has a simplified map of the place with many other features.

0.5 km

1.5 km

Share Your Location

- Find your way around the souq - Learn about each store - Explore the souq through a self-guided tour - Search for Stores, coffee shops, Bazaars, prayer room, washrooms, and exits - Share your location with friends in tourists group


49 |SALWA .A


INTERACTIVE


APP DESIGN MUSIC

k

SALAM

AWAKENING RECORDS

All Tracks

Good Life

k

Client: FOLLOW HJ

PHOTOS

NEW MUSIC VIDEO

Solution: The official Harris J’s app. The design is simple with clean typography, showcasing His latest news, videos, music, photos and a short biography about him.

VIDEO

MUSIC

LOADING....

BIO

Objective:

WHAT’S NEW

You Are My Life

Harris J-Singer

Develop a concept and design for a Music Player App.

My Hero

Loading Screen

k

You Are My Life You Are My Life

k

You Are My Life You Are My Life

k

X

Good life

00:04

Music Player

Navigation

Software: “SALAM” Album Videos

BIO

RECENT

FEATURED

Connect

FEATURED

Born in Chelsea in the heart of London, Harris J is a young British artist with Indian and Irish heritage signed to Awakening Records.

Website Facebook

At an early age, Harris’s natural talent for singing was evident. By the age of five, he began singing and performing in public, at school recitals and multi-faith gatherings. His mastery of classical Arabic recitation with tones and vocal techniques of Irish folk music create a distinctly rich blend of artistic talent.

Twitter Instagram YouTube SoundCloud Spotify

Harris J is passionate about football. At the age of 12, Harris earned himself a

Biography

k

Video

X

Salam

00:04

Contact 51 |SALWA .A


WIREFRAME

APP DESIGN

loading...

Client:

(FOR ENTIRE WIREFRAME) THESE ARROWS LEAD BACK TO THE PREVIOUS SCREEN

Apptopia.com

Objective:

Create Account

Home

Home

NAME

Medical

TODAY

NO ENTRIES FOUND!

ICON

LOGIN

Home First Name

Design an app that focused on pet care and helps new pet owners learn how to care for their specific pets and encourage others to learn more about overall animal health.

My Pets

Last Name

Username

Recent Activity

Number

Password

Email

Stay logged in

Notifications

Last Vet Appointment

Play Date

1 day ago

Username

Nemo and Dory play date with Simba

Username

SCHEDULE

1 day ago

Lost & Found

Arcu, pid odio elementum, magnis urna risus nisi integer

Sign up

BIOGRAPHY

Nemo and Dory play date with Simba

Stay logged in

Login You don’t have an account? SIGN UP

Petpedia

1 day ago

nisi ales con sync.

MEDICAL

Settings

EVENT 1

TYPE

TIME

LAB RESULTS

ICON

ADDRESS

MEDICAL CONDITIONS

OWNER

2

1 day ago

Supplies

Regular checkup

Play Date

Password

Notifications

Services

Last Vet Appointment

BIRTHDAY

SPECIES

PET NAME

Calendar News

2

1 day ago

Regular checkup

Username

1 day ago

Arcu, pid odio elementum, magnis urna risus nisi integer

Log Out nisi ales con sync.

GALLERY

___________________________________________________________________________________ ___________________________________________________________________________________ ___________________________________________________________________________________ ___________________________________________________________________________________ ___________________________________________________________________________________ ___________________________________________________________________________________ _____________________________________________________________________.

ICON

UP COMING EVENTS

ALLERGIES

EVENT 2 DATE 2

ICON

SURERIES EVENT 3

ICON

DATE 3

LOGIN SCREEN

ACCOUNT CREATION

Petpedia

Solution:

HOME PAGE

Petpedia

Pet Name Species

Pet Name Species

Pet Name Species

Pet Name Species

Fish

Turtles

Dragons

Snakes

Iguanas

Other

Monitors

Medical

Description Date

1/1/2017

Notes

Additional information

Skinks

Small Mammals

Tegus

SUB CATEGORY

BROWSE BY CATEGORY

Petpedia

Inventory

Supplies

Petpedia

Petpedia

adipiscing elit. Integer tristique, orci at fermentum eros quis augue. Aliquam eu tincidunt erat.

Pellentesque iaculis neque aliquam mi porta, vitae

Species/Breed Name

viverra odio vestibulum.

Characteristics

ICON

adipiscing elit. Integer tristique, orci at fermentum accumsan, risus erat tincidunt elit, a rhoncus velit

Diet

eros quis augue. Aliquam eu tincidunt erat.

Pellentesque iaculis neque aliquam mi porta, vitae viverra odio vestibulum.

Habitat

Behaviour

Special Requirements

SCROLL THROUGH OR SWIPE LEFT/RIGHT TO OTHER PET SPECIES

STORE NAME

DATE OF PURCHASE

Four-Horned Chameleon

PLACE OF PURCHASE

ICON

Jackson’s Chameleon

ITEM NAME

INVENTORY

DATE OF PURCHASE

STORE NAME

NOTE:

___________________________________________________________________________________ ___________________________________________________________________________________ ___________________________________________________________________________________ ___________________________________________________________________________________ ___________________________________________________________________________________ ___________________________________________________________________________________ _____________________________________________________________________.

STORE NAME

STORE NAME

PLACE OF PURCHASE

Oustalet’s Chameleon

PET SPECIES INFO

PET SPECIES INFO (CONT)

PLACE OF PURCH

PLACE OF PURCHASE

ITEM NAME

Meller’s Chameleon

Behaviour

DATE OF PURCH

DATE OF PURCHASE

Flap-Necked Chameleon

Lorem ipsum dolor sit amet, consectetur

ITEM NAME

ITEM NAME

SHOPPING

Fischer’s Chameleon

Species Category

Overview

Shopping Search location near me

Carpet Chameleon

accumsan, risus erat tincidunt elit, a rhoncus velit

Inventory

CURRENT ITEMS THIS MONTH

Search

Choose a chameleon:

Lorem ipsum dolor sit amet, consectetur

MEDICAL INFO DETAILS

PHOTO GALLERY

SUB CATEGORY

Behaviour

Overall,Pet Pro app connects all pet care needs and providers in one place. The app provides proper care information for many types of pets, such as: dogs, cats, reptiles, and more. This app is both educational and provides ongoing care on a daily basis.industry

Gallery

Choose a sub-category:

Reptiles

PET SELECTION

MEDICAL INFORMATION

Chameleons

Lizards

Dogs

SCHEDULE

Anoles

Geckos

Cats

DOCUMENTS

Search

Choose a sub-category:

Birds

Pet Name Species

BIOGRAPHY

Petpedia

Search

Amphibians Pet Name Species

PET PROFILE

PULL-OUT MENU

Petpedia

Search

Choose a pet category:

My team and I, did a deep research on pet markets industry. We Devalued a concept Mab ,Persona ,wire frames and branding style for the app.

Software:

Schedule

Biography

Pet Profile

John Doe

SUPPLIES

SUB CATEGORY

INVENTORY LIST

ADD ITEM

STORE SELECTION

Veterinarian Breeder Groomer Handler Trainer Residence Shelters

Shopping

Daycare

New Event

Calendar January 2017 SUN

MON

TUE

WED

Find Services

Event Name FRI

THU

Veterinarian

SAT

Breeder

Location

SUN,J2017-01-24

28

29

30

31

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

21

22

23

25

26

27

28

29

30

Rocky Teeth

(Event)

24

January,24,2017 Rocky Teeth

7:00 PM - 8:00 PM

27

OK

Groomer Trainer

Tue,2017-12-20

4:00 PM

Residence Shelters

TO

Tue,2017-12-20

Daycare

6:00 PM

Other

Location

1 hour before 1 day before custom

NEW THIS WEEK

ITEM NAME

ITEM NAME

PRICE

PRICE

Search

Near By

ITEM NAME

ITEM NAME

PRICE

Name

15 min before

Shopping STORE NAME

SHOPPING CART Current

Type

Handler

FROM

PRICE

Address

All day

31

Find Services

Map

Type

km

REMINDERS

Name Address

15 min before

km

Notification

Add reminder

2,4 km

Your Destination

ITEM NAME

ITEM NAME

PRICE

PRICE

Name Address km

Save

Cancel

CALENDAR

CALENDAR

FIND SERVICES

SHOPPING CART

MAP VIEW

Settings Lost & Found

LOST DOG

LOST CAT

Pet Age

Found

@

Search City

Toronto.

Maximum Distance

5K

25K

1 day ago

Toronto.

Apply

50K 100K 150K +

LOST CAT Toronto.

Report Lost Pet

1 day ago

Username

Add a Photo

johndoe@doejohn.com

EMAIL

name@mail.com

TELEPHONE NUMBER (467)768 567 8970

10K LOST DOG

DESCRIPTION Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad lobortis nisl ut aliquip ex ea commodo conse

Basic Info

52 |SALWA.A

LOST & FOUND

Social Media

Twitter

CANADA

Title Notifications

Description Postal Code

Data and Storage Usage

Email

Lost

Found

Social Media Privacy

Updates

Telephone Case

Instagram

(416)-123-456

Account

Help

Delete Account

Submit

APP SETTINGS LOST & FOUND

John Doe

Pet Species

Lost Current Location

Allow Notifications

Pet Type

All

Type 1 day ago

1 day ago

Edit

Facebook

Turn On/Off Sounds

Pet Name

Toronto.

Account Profile

Report Pet

Lost Pet Profile

Search

SHOPPING

LOST & FOUND

ACCOUNT SETTINGS

SOCIAL MEDIA SETTINGS


Colour Palette Logo Design

R=22 G=163 B=167

SANSITA SANSITA Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789*!?&# Sub: Muli SemiBold 8pt. Body: Muli Light 6pt.

Icon Style

Typography

R=10 G=81 B=91

R=242 G=242 B=244

R=244 G=194 B=43

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789*!?&#

MULI MULI Title: SansitaBold 18pt.

Sign up

Login NotiямБcations

2

The apps icons are very clean, simple, and clear.

PetPro

PetPro App Icon

Colour Theme

PetPro

R=61 G=61 B=62

Type/Icons

BRANDING

53 |SALWA .A


Create Account

Home

Lost Black& Brown Tabby Cat Toty Tabby Femal

PetPro Username Password Stay logged in

2 years

@

First Name Last Name

Notifications

Number LOREM IPSUM DOLOR SIT AMET

Email

Lorem ipsum dolor sit amet, mei quando animal forensibus ut, nec ne autem ullamcorper. Mel harum definitiones no. Duo stet regione euripidis an, ad ornatus efficiantur eum. Cu delenit molestiae dignissim sea, no utroque necessitatibus pri. Aperiam consetetur sadipscing qui ad, id magna definitiones est. In his decore deleniti, tempor lucilius torquatos pro at, mazim efficiendi his ne. Mel animal suscipit et. Novum salutandi moderatius at per. Ne eum utamur veritus, eu nam essent nusquam commune, usu iisque salutatus theophrastus no. Quo dicant mucius te, illum volutpat concludaturque sed an, vim ne tation phaedrum gloriatur. Has no tollit tantas inimicus, cu his everti recteque splendide. Nec adhuc pertinax patrioque et, ius no paulo euismod. Ex per repudiare tincidunt, autem accumsan voluptaria at eos. Debet eligendi deseruisse pri ut, ad erat regione temporibus pri, legere eripuit molestiae in vix. His ad volumus menandri recusabo, ne mea dicunt nostrum appetere, pro causae option legendos ad.

ROCKY

2

1 day ago

Vet Appointment Regular checkup

Username

Login

Password

PARFAIT

1 week ago

Groomers

Lion-style cut

Stay logged in

You don’t have an account? SIGN UP

Sign up

KIBA

2 months ago

EMAIL

Salwa@Gmail.com TELEPHONE NUMBER (467)768 567 8970

DESCRIPTION Our cat left the house the night of Tuesday, March 28, 2017 and has not yet come home. Please let me know of any sightings or findings. He is a 2 year old femal black tabby with brown highlights and bushy tail. Green yellow eyes and medium length fur, medium in size. Last seen wearing a black collar with silver reflective stripe and green bell. (HeLP ID: 289515) If you have taken her in, or know anybody who took in a new cat like her, or have seen a cat similar in your neighbourhood at ANY time, please let me know, we miss him so much! *I am always still looking for her, I know it's been a long time.*

Medical

Flea drops given

Lost & Found

Report Lost Pet

Lost Black& Brown Tabby Cat

19h

Toronto.

Add a Photo Title

LOST TAN/ WHITE MALE CHIHUAHUA

22h

Toronto.

LOST MOLTING GREEN CONURE

23h

Toronto.

Pet Name

Type

species

Age

Postal Code Email

Have You Seen Rylee? Toronto.

1day ago

Telephone Descreption

Case

Lost

Report Lost or found Pet

Submit

54 |SALWA.A

Found


CAMPAIGNS


ADVERTISING & MARKETING CAMPAIGN

Yes,You Can.. Crushh Your W Workout! orkout

Yes,You Can.. Got The Corner Office!

Client: Hi ball Energy Drink.

Objective: Design an advertising campaign that gets the brand noticed. The company’s unique product formulation and current athlete brand spokespersons could be leveraged to appeal to the older segment of the millennial market looking for an alternative to brand targeting a younger age group.

Solution: The campaign designed to reach new customers through three stages. The first stage is ADVERTISING posters. The second stage is a giveaway package that contains Hi ball 16oz Sparkling Energy Water, Hi ball T-shirt and 25% off coupon for purchase Online instore Hi ball energy drink. The third stage is a skateboarding event sponsored by highball energy drinks.

Zero calories Zero sugar Zero carbs Natural flavor

Yes,You Can.. Crush Cr rush Your Sa Salee Targe Target!!

Zero calories Zero sugar Zero carbs Natural flavor

Yes,You Can! Crush Cru ush Your M Multitasks! ultitasks

Software: Zero calories Zero sugar Zero carbs Natural flavor

56 |SALWA.A

Zero calories Zero sugar Zero carbs Natural flavor


57 |SALWA .A


58 |SALWA.A


59 |SALWA .A


60 |SALWA.A


23.

Limited time

TAKE AN EXTRA

% off 25

In-stores & online

hi ball REFRESHING A BRAND IN CHAOS offer valid 2018-2-1 ENERGY

not valid on prior purchases or gift cards. limit one coupon per customer. valid only in Canada locations.4

2518990993889

Limited time

TAKE AN EXTRA

% off 25

hi ball ENERGY

In-stores & online offer valid 2018-2-1 not valid on prior purchases or gift cards. limit one coupon per customer. valid only in Canada locations.4

2518990993889

Limited time

TAKE AN EXTRA

25 % off

hi ball ENERGY

In-stores & online offer valid 2018-2-1 not valid on prior purchases or gift cards. limit one coupon per customer. valid only in Canada locations.4

2518990993889

Limited time

TAKE AN EXTRA

25 % off

hi ball ENERGY

In-stores & online offer valid 2018-2-1

2518990993889

not valid on prior purchases or gift cards. limit one coupon per customer. valid only in Canada locations.4

61 |SALWA .A


62 |SALWA.A


63 |SALWA .A


ADVERTISING CAMPAIGN

CONDOMINIUM Client: Apex Development

Objective: Design a 5 piece campaign for a new condominium tower in The Distillery District. The Campaign will include condominium identity, the creation of an advertisement in Toronto Life, eight-page brochure, a sales folder, construction hoarding graphics and a website.

Solution: I have chosen the name Orchid for the new condominium. The Orchid flour is an elegant flour and the main concept is to design an elegant production for the campaign like the Orchid. The colors are soft and worm copied with photos. The typography is clean. The ad and the website reflect the same look and feel of the brochure.

Softwares:


65 |SALWA .A


66 |SALWA.A


67 |SALWA .A


68 |SALWA.A


69 |SALWA .A


Thank You!


Salwa abdalla - graphic design portfolio  
Salwa abdalla - graphic design portfolio  
Advertisement