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Figure 5: Word cloud showing density of words explaining the rationale of respondents’ preferred representatives of their faith on social media

4.6  Variety  of  faith-­‐related  social  media  content     Question  15  sought  more  detail  regarding  the  type  of  faith  content  respondents  were   comfortable  sharing  on  social  media.  This  provided  an  interesting  comparison  of  13   different  faith-­‐related  activities  and  a  self-­‐assessment  as  to  how  frequently  these  were   undertaken  online.     Notably,  there  appeared  to  be  a  greater  level  of  comfort  in  sharing  quotes  from   Christian  leaders  (60.7%  responding  ‘often’  or  ‘sometimes’)  than  in  sharing  direct   quotes  from  the  Bible  (48.2%  responding  ‘often’  or  ‘sometimes’).  A  similar  reaction  is   observed  with  the  posting  of  prayers.  Nearly  twice  as  many  respondents  preferred  to   share  a  prayer  written  by  someone  else  (41.5%  ‘often’/’sometimes’  doing  this)   compared  to  posting  their  own  (24.8%).     The  most  positive  –  and  least  negative  –  reaction  was  to  posting  content  from  Christian   churches  or  charitable  organisations,  with  more  than  two-­‐thirds  of  respondents  saying   that  they  ‘often’  or  ‘sometimes’  did  this.  Conversely,  there  was  very  little  support  for   using  #prayfor…  hashtags,  as  tend  to  appear  on  Twitter  in  the  wake  of  natural  disasters   or  terrorist  attacks.  There  was  also  a  low  level  of  support  for  using  profile  pictures  to   convey  a  particular  faith  message.  The  example  given  was  using  the  Arabic  ‫ ﻥن‬ symbol   (the  letter  ‘noon’),  which  gained  prominence  in  2014  after  Islamic  State  attacks  on   Christians  in  the  Iraqi  city  of  Mosul.  Extremists  had  marked  the  homes  and  businesses   of  practicing  Christians  with  a  red  spray-­‐painted  ‫ ﻥن‬ (respresenting  ‘Nazarene’,  a   pejorative  term  for  Christian)  as  a  warning  that  they  should  leave  or  face  ‘death  by  the   sword’.  

Putting Your  Faith  in  Social  Media  

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Putting Your Faith in Social Media  

Research findings regarding the social media expression of people of faith. By David Giles, Web and Social Media Manager at The Salvation Ar...

Putting Your Faith in Social Media  

Research findings regarding the social media expression of people of faith. By David Giles, Web and Social Media Manager at The Salvation Ar...