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CHAPTER 4:  Survey  analysis       In  the  period  the  online  questionnaire  was  open  (January  to  June  2016),  a  total  of  466   individual  responses  were  received.  These  were  self-­‐selecting  individuals,  and  no   attempt  was  made  to  validate  their  identity  or  assess  their  level  of  involvement  in  their   professed  faith.  The  sample  was  smaller  than  hoped  for,  it  proving  difficult  to  convert   mainstream  media  exposure  into  click-­‐throughs  to  the  website  and  active  participation   in  the  questionnaire.  Participation  in  the  survey  was  largely  self-­‐selecting.       4.1  Demographics     Of  those  who  provided  demographic  information,  the  modal  age  range  for  respondents   was  35–44  (102  individuals).  This  was  followed  by  45–54s  (85  individuals),  25–34s  (69),   55–64s  (43),  18–24s  (29),  65  and  over  (23)  and  under–18s  (10).  142  respondents   identified  as  male,  219  as  female  and  104  declined  to  specify  their  gender.     An  overwhelming  majority  of  respondents  identified  as  Christian,  with  only  26  from   other  faiths  (10  Muslims,  3  Pagans,  2  Jews,  1  Buddhist  and  10  others).  This  dearth  of   data  and  imbalance  between  the  datasets  means  that  meaningful  comparisons  cannot   realistically  be  drawn.  The  following  charts  and  interpretation,  therefore,  apply  solely   to  the  ‘Christian’  dataset,  although  comments  and  key  observations  from  the  ‘non-­‐ Christian’  dataset  are  incorporated  where  appropriate  and  relevant.     71.8%  of  respondents  were  from  the  UK,  with  8.7%  from  the  USA,  6.6%  from  New   Zealand,  4.2%  from  Australia  and  2.4%  from  Canada.  Other  countries  represented  in   the  data  include  Austria,  Czech  Republic,  Finland,  Jamaica,  Mongolia,  Netherlands,   Pakistan,  Russian  Federation,  Thailand,  Uganda  and  Zambia.     Among  the  UK  respondents,  a  large  majority  was  from  England  (none  from  Northern   Ireland,  1.6%  from  Scotland  and  2.4%  from  Wales).  The  geographic  spread  among  the   English  regions  was  better,  with  strong  representation  from  the  South  East  (20.2%)  and   West  Midlands  (19.8%).  The  least  represented  part  of  England  was  the  North  East   (4.9%)  and  Yorkshire  and  Humber  (5.3%).     Christians  were  firstly  asked  to  describe  their  denomination.  All  but  three  provided  an   answer.  The  results  for  this  are  shown  in  Figure  2.    

Putting Your  Faith  in  Social  Media  

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Putting Your Faith in Social Media  

Research findings regarding the social media expression of people of faith. By David Giles, Web and Social Media Manager at The Salvation Ar...

Putting Your Faith in Social Media  

Research findings regarding the social media expression of people of faith. By David Giles, Web and Social Media Manager at The Salvation Ar...