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get them home and realize I don’t even have space to keep them in the house. Just in my neighborhood, I know a bunch of people with kayaks who would be more than happy to let people in the community share. That’s how it started.” Gearlope.com was born. The idea was to create an online database where people looking to try out some gear or use it could connect with those who have extra gear and are looking to earn cash by renting it out. Wherever you are and whatever you’re looking for, Gearlope likely has something for you. “Rental shops often have a light ramp into the season. Good luck getting a bike rental in town when the shops are shifting over from skiing. Gearlope is always open for business,” explains Mastin. With a free-flowing online gearconomy to share equipment, people can view their latest purchases as true investments instead of partaking in the delusional rationalizations typically associated with buying big-ticket items. Gearlope protects both the owner and renter of gear. Owners can set deposits to ensure reconciliation should gear be excessively damaged. A rating system with comments lets renters know whom they’re dealing with prior to making a financial engagement. Users can communicate right through the system to request a lower rate or ask questions about gear. With a fully reactive mobile site and tools to manage inventory and bring in customers, Mastin is hoping to reach a critical mass of gear and users to grow Gearlope into a network with Craigslist-style reach in cities across the country. “Right now the Gearlope World HQ is in Summit Park. It’s perfect for a town like Park City,” says Mastin. With core values of passion for sport; a sense of community, sharing and feedback; recycle and reuse; and save money and make money, many Parkites are inclined to agree. “For me, what’s even more interesting than the gear is the connections you can make with likeminded people,” says Mastin.

Bill Mastin, founder of Gearlope

SPREADING THE WEALTH

GEARLOPE BUILDS AN OUTDOORS SHARING ECONOMY / BY TONY GILL

THE SHARING ECONOMY is a rapidly growing phenomenon. From eBay to Airbnb to Uber, people are catching on to the idea that collaborative consumption can boost their convenience and save cash in the process. And that makes it a perfect strategy for outdoor sports. Outdoor equipment is very expensive, and despite many of our

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heady ideals about simplicity and sustainability, our favorite activities often breed overconsumption and vapid materialism. Bill Mastin had enough of it and decided to help change the way we use and share our gear. “I wanted to take my kids out on the Jordanelle, so I went to REI and bought some inflatable kayaks,” Mastin says. “I

PHOTO ADAM FINKLE

Collaborative consumption can boost convenience and save a whole bunch of cash.

Salt Lake Magazine Sept Oct issue 2015  

Food, Fashion, Fun, in Utah.