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sport

THAT’S WHERE IT ALL BEGAN FOR ME. I WAS FOUR YEARS OLD WHEN I STARTED RIDING. –GREGG GODFREY

world (including New York’s coveted Madison Square Garden). In 2015, the action sports collective was named to Forbes magazine’s “America’s Most Promising Companies” list. When I ask Godfrey about this distinction, he just shakes his head. “For us, it’s never been about fame or fortune. We work hard

and we play hard. That we make money doing it is just icing on the cake.” And they do work hard—a typical day of work for Nitro Circus performers involves 10 to 15 hours of rehearsal, safety checks and performance time. It is also quite common for the daredevils to perform charity work in the towns they visit on their world tours. “Ever since the beginning, we’ve said ‘give back, give back, give back.,” Godfrey says. “Everywhere Nitro Circus goes, we try to find opportunities to do something really positive in the community.” This summer, Salt Lake City will host the inaugural Nitro World Games, an action sports competition featuring motocross, BMX, skateboards and more, performing awe-inspiring and gravity-defying tricks. The Games will happen on more than 15 ramps (including the “biggest ramp in the history of motocross”), pyrotechnics and an interactive fan experience. “We really wanted to make this the biggest and the best, and we wanted to put it right in the middle of Salt Lake. This is our home, and we want to put it in the spotlight. Besides,” Godfrey adds, “there’s too many Godfreys here to have it anywhere else.”

NITRO WORLD GAMES Promising to be the biggest event in the history of action sports, the Nitro World Games will take place July 16 at Rice-Eccles Stadium in Salt Lake City. NBC Sports will present three hours of live coverage of the Games, with the telecast starting at 6 p.m. All coverage shown on NBC will also be streamed on NBC’s Sports Live Extra mobile app. For more information, visit nitrocircus.com.

S A LT L A K E M A G A Z I N E . C O M J U LY / A U G 2 0 1 6

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Profile for Salt Lake Magazine

Salt Lake Magazine July August 2016  

Salt Lake Magazine July August 2016