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Sponsor 2012 16-19 MARCH


A fair aimed at consumers

as well as book trade professionals

180,000 unique visitors (audited figures),

including 8000 students 20000 children in school groups 2000 over 65s Based on 2011 figures

A diverse, wide-ranging programme Discussions, talks and events led by specialists Special events aimed at younger readers Spotlight on foreign literature (Nordic countries in 2011) World Book Capital guest of honour (Buenos Aires in 2011) Major interviews with French and international writers Showcase for regional publishers’ expertise All literary genres covered: novels, comics, manga, children’s literature, science, regional literature… Cinema previews: La fille du Puisatier (The Well-Digger’s Daughter) by Daniel Auteuil, Adèle Blanc-Sec by Luc Besson, Titeuf... Exhibitions: Agatha Christie, Rosinski (Thorgal), 100 years of Gallimard publishers… Performances: cosplays, concerts, film screenings, live broadcasts, awards ceremonies… Four stages: Main stage, Writers’ stage, Digital Stage, Youth Stage


Stage a public event

Promote your brand at the fair by becoming a Premium partner and benefiting from wide media coverage Associate your name with one of our public events areas Promote your expertise with an exhibition or demonstration on a dedicated stand Organise events or performances‌ Organise an awards ceremony Screen your videos on the fair’s stages Give your customers entrance tickets to the Fair! Have your logo on the entrance tickets or on the e-tickets Add your brand to the banners outside Hall 1 of the exhibition centre Distribute your flyers, products, or other advertising materials to the public (general readers, schools, students and over 65s) Demonstrate your products in the waiting lines or in the aisles

Contact us to design your customised event...


A forwardlooking international book trade event

30,000 accredited trade visitors,

including 5000 booksellers, librarians and archivists 1093 publishers 3000 writers 1200 journalists

37 countries represented 19 regions 1093 exhibitors, including 430 small publishing houses

The rights centre French publishers meet their foreign counterparts to sell or buy the rights to their works. Exclusive previews for booksellers Publishers present their lists. French-language publishers’ association (SCELF) audiovisual rights market A place for publishers to meet producers to negotiate audiovisual rights for books. Translation events Over 750 professionals participated in 2011. Fellowships An initiative of the international bureau for promoting French publishing (BIEF), fellowships help develop new international markets. The digital market Presentations of new tools, discussions and meetings. Talks series A packed programme covering the issues facing publishing.

Dedicated spaces for trade talks and debates The Workshops area (250 people) and the Nota Bene room (50 people) The Biblioclub A meeting place for exhibitors, booksellers and writers. Themed areas bringing together sector specialists: antiquarian and modern collectors’ books; libraries and documentation and information centres; ‘non-book’ products (anything sold in a bookshop that is not a book); recipe books. The Publishing Market Directory This is a new networking tool for all players in the French-language publishing market.


Stage an event for book trade professionals

Display your logo in one of our trade areas Sponsor one of our themed area in order to reach your targets, displaying posters or hosting talks. Organise an awards ceremony Book a private area to host a reception Organise a PR evening Have your logo on the trade visitor badges or exhibitor badges Give your customers entrance tickets to the fair! Distribute your flyers or other advertising material to book trade professionals (option of targeting a specific segment)

Contact us to design your customised event


The Fair in the media Press, radio, TV 70 media partners Over TV broadcasts Over 240 radio broadcasts Over 2 800 articles in the press in the press Media plan 6 000 posters in and around Paris 100 pages of press ads and advertising space Two promotional features in Télérama and L’Express 60 advertising banners online

A media platform in its own right Publications Programme highlights featured in Télérama, Paris region: 265,000 copies Exhibition map: 200,000 copies distributed to all visitors free of charge Writers’ signings programme published in L’Express, Paris region: 150,000 copies The Catalogue available at the exhibition hall entrance: 50,000 copies Youth events featured in a youth magazine: 40,000 copies Trade guide sent pre-fair to 2000 booksellers and available at the trade visitor entrance: 10,000 copies Web www.salondulivreparis.com: 325,186 visitors general public visitor newsletters sent to 30,000 contacts trade visitor newsletters sent to 15,000 contacts Facebook: 7,665 people ‘like’ the Salon du Livre www.annuaire-marche-edition.com: 31,361 visitors in Q1 of 2011 15,000 e-invitations sent to avid readers Figures from 2011


Major authors at the 2010 Book Fair

Abd Al Malik Pierre Assouline Paul Auster Daniel Auteuil Charles Aznavour Robert Badinter Marie-Christine Barrault Guy Bedos François Bégaudeau Frederic Beigbeder Tonino Benacquista Tahar Ben Jelloun Pierre Benichou Eric Besson Enki Bilal Richard Bohringer

Cabu Emmanuel Carrère Jean-Claude Carrière Jacques Chancel Maxime Chattam Boris Cyrulnik Jean d’Ormesson Xavier Darcos Marie Darrieussecq Antoine de Caunes Tatiana de Rosnay Chloe Delaume Philippe Delerm Marie Desplechin Marie Drucker Michel Drucker Umberto Eco Per Olov Enquist Raphael Enthoven Michèle Fitoussi Brigitte Fontaine Edouard Glissant Jens Christian Grøndahl Stéphane Hessel Francis Huster Nancy Huston Peter James Alexandre Jardin Marc Jolivet Douglas Kennedy Philippe Labro Marc Levy Patricia Mac Donald Mathias Malzieu

Henning Mankel Motorô Mase Jean-Pierre Marielle Ian Mc Ewan Gérard Mordillat Guillaume Musso Marie NDiaye Amélie Nothomb Sofi Oksanen Katherine Pancol Daniel Picouly Plantu Quino Hubert Reeves Jean Michel Ribes Grzegorz Rosinski Eric-Emmanuel Schmidt Luis Sepùlveda Joann Sfar Philippe Sollers Bertrand Tavernier Sylvie Testud Linn Ullmann Jorge Volpi Bernard Werber Wolinski Zep And many more...

Selected sponsorship initiatives in 2011 French Ministry of Education, official sponsor of the P’tite Scène Quo Vadis nailed its colours to the Biblioclub Antalis, sponsored the Village des Arts, raising its profile among its customers, the publishers Sony awarded its E-book Prize at the Fair Issy-les-Moulineaux demonstrated its commitment to digital publishing (with the loan of e-readers for the media libraries) The Bouygues Telecom Foundation advertised its Book Prize with posters around the Fair The Mutuelle des Étudiants sponsored the 2011 Student competition Vivre Livre distributed bags printed with orginal designs to bookshops


2012 16-19 MARCH

Your contact

Lucie Pacific chargée de sponsoring Tel. +33 (0)1 47 56 64 95 lucie.pacific@reedexpo.fr

French publishing association (SNE) 115, boulevard Saint-Germain 75006 Paris, France Chairman Antoine Gallimard Managing Director Christine de Mazières Reed Expositions France 52-54 quai de Dion-Bouton CS80001 92806 Puteaux Cedex, France Salon du livre de Paris Exhibition Manager Bertrand Morisset Communications Director Béatrice Germain


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